BARBIE - THE MOVIE
The much-hyped first ever Barbie live action movie is coming in Summer 2018 when Barbie will be immortalised on the big screen by Sony, The movie will be supported with an extensive licensing programme so watch this space!
On Youtube Barbie is the #1 most watched girls toy brand and #7 most watched overall brand
COMING
SOON!
BARBIE DOLPHIN MAGIC MOVIE HEADS TO CINEMAS NATIONWIDE Join in the fun this October, as new underwater adventure will premiere with a theatrical release.
Join Barbie and her sisters Skipper, Stacie and Chelsea as they go on an adventure to a tropical island where Ken is doing a marine biology internship. While snorkeling, they discover a young dolphin trapped in an enclosure—but this isn’t just any dolphin, it’s a beautiful bright green Gemstone Dolphin. Barbie then meets a mysterious friend named Isla, who turns out to be a magical mermaid. Soon after, the girls discover that the dolphin is being held by Marlo, the biologist Ken is interning with. Her intentions are to make money by exhibiting the dolphin for its unique traits. They must work together to free the dolphin so he can be reunited with his Gemstone Dolphin family before Marlo sends him away. The movie inspires a fun themed product range including the Barbie Dolphin Magic Snorkel Fun Friends doll.
To date, Barbie has starred in more than 30 DVDs taking on roles from a super hero to rockstar
THE MAGICAL WORLD OF BARBIE DREAMTOPIA
Barbie Dreamtopia is a magical world imagined by Chelsea, the youngest sister of Barbie. This fantasy world is brought to life with amazing doll product and lines from the world of licensing including Ravensburger Puzzles, Amscan Dreamtopia Dress Up and new Barbie Dreamtopia party range, while partners Flair from Just Play will launch Barbie Dreamtopia Styling Head and Plush. 2018 will see more Dreamtopia content than ever before, with all new stories and adventures to discover.
In 2015, Barbie launched her first vlog on YouTube
NEW CONTENT STRATEGY
In 2018 Barbie will stream 1300 minutes of content – 3x more than in 2017. A new strategy puts content directly where girls are watching, through traditional TV - and on mobile, tablet and online. Watch Barbie’s Vlogger channel, new series Barbie Dreamhouse Adventures, the magical Barbie Dreamtopia and much more.
Mattel Supplement
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