Feature
Nuremberg Worlds Apart 01637 882 200 | worldsapart.com Hall 7, Stand C-21 After the successful launch of SelfieMic in 2016, Worlds Apart will be showcasing a range of new promotional toy lines, as well as strong licensed toy, outdoor and home ranges for what is set to be a blockbuster year. January will see the debut of Worlds Apart’s new game, Spin to Sing. Offering fun for all the family, Spin to Sing is the talent show game where the best performer wins. Players must spin the microphone for their time to shine, while jeopardy cards add a twist to performances. The game will be backed by a heavyweight TV campaign along with PR and digital marketing. Worlds Apart’s stand at Nuremberg will also showcase a range of toy, outdoor and home products in 2017’s hottest licences, including Cars, My Little Pony, Spider-Man, Power Rangers and Paw Patrol. Product highlights include new TV advertised lines from the GoGlow night light brand, licensed toddler trampolines, feature tents and ReadyBeds, new additions to the Headphone Hats range, and toddler beds, including a light-up Lightning McQueen bed.
Hauck 07770 608 858 | hauck-toys.com
Sequin Art 01760 721 390 | sequinart.com
Hall 2, Stand B-05 - C-04
Hall 4, Stand C-18 First launched by Kitfi x Swallow in 1987 with just six pictures, the Sequin Art range continues to grow with 12 new items launching for 2017. Right on trend is the company’s Craft Teen Sugar Skull, which is Sequin Art’s take on the traditional folk art from Mexico, which is currently enjoying revived global interest. In the Sequin Art Red range, also aligned to current themes, are two new Dreamcatcher designs. In conjunction with Santoro Licensing, two designs from the Gorjuss artworks will be ready for shipping in March 2017. Also on the licensing front, Paddington is sure to shine again in Q4, with the release of the second movie. Completing the range are Bubbles the Kitten and Binky the Rabbit, whilst there are also designs based around Tutankhamun, as well as a Snowy Owl and Cheetah. Another new launch comes in the form of the Sequin Safari, which for the first time includes three full-size pictures for kids to complete. After the successful launch of the first two designs of Diamond Art in 2016, there are four new pictures for 2017, namely a Sugar Skull, Owl, Tutankhamun and Love. Artfoils are also refreshed with a total of eight new designs in both silver and gold, all using a Japanese Kawaii theme which brings novelty to this popular pastime.
Following a record-breaking year, Hauck’s ranges of ride-on toys and dolls prams, strollers and accessories are its strongest. The company’s Nerf Battle Racer and Batman Go-Carts have proven to be outstanding successes, and will be joined by Transformer’s Bumble Bee. This bright yellow go-cart, with its distinctive Transformer bodywork comes in sturdy full-colour packaging. Also launching in Hong Kong and Nuremberg is Hauck’s new battery-operated Mercedes GLK350. This car features opening doors, headlights, a horn, two speed transmission, suspension and MP3 compatibility with volume control. Available in three colours, this high-spec car offers great value. There is also service back-up. Also new is the Sirocco Go-Cart. With its styling and features, such as automatic free-wheel and almost friction free wheels, make it an exciting addition to the range. There are also two pre-school go-carts called Turbo - a boys and a girl’s version. Each can be used indoors as well as out with its EVA wheels being non-scratch and silent on wooden floors. As with all Hauck ride-on toys, the seat has tool-free adjustment. Also for preschoolers is the new Explorer Deluxe, a grow-with-me trike which adapts to the child from baby to toddler. There are also new additions to Hauck’s dolls pram, stroller and accessory range. New My Little Pony toys feature everything a child could need for their favourite doll including the My Little Pony Cook ‘n’ Care Kitchen and Bath Centre with light and sound. There are also prams, strollers and a cot and playpen. Attractive new designs feature throughout the range including a new concept - Little Diva. This range features faux leopard skin fabrics.
Toy World 98