ROLLER SHUTTER DOORS
ROLLER SHUTTER DOORS
Toy Fair Café UL G122 E125
G120
G115
Sinco Toys
E135
E140
E149
E131
E130
E129
Catering Services
E150
Stand B20 07793 121778 daniel@sincotoys.com
B150
B149
B135
B130
Toy Fair West Café
Catering Services
2017 will see the debut of new supply and distribution company, Sinco Toys, at London Toy Fair. The company will be offering a range of new stand-out products to the market, and is looking to make new connections in the toy industry. The company will be exhibiting its range of plush Wobbleez. With no batteries required, the dog uses momentum to walk along behind the child when they pull on its leash. Available as a Golden Retriever, Dalmatian or Shepherd Dog, the companions will be the focus of dedicated TV advertising, showing back to back, also accompanied by the new Zookiez. Featuring classic snap bands in all four limbs, Zookiez are able to cling to wherever they are placed with ease. The plush animals can cling to a child’s arm without the risk of falling off, adding to the play value. Children can straighten out the legs and it will lay down. The concept is individual and is available in the style of a panda, brown bear, white cat and two breeds of dog. Specially designed marketing support is available to accompany the range, including stoppers, shelf strips, toppers and shelf banners. Zookiez Jr will also make an appearance on the stand. Cupcake Surprise was the big hit in Europe in 2016, and Sinco holds the distribution rights in the UK. The range of Cupcakes Surprise started with an assortment of 12 different dresses and six different smells. The second half of 2016 saw the launch of series two, with six new dresses added. Mid-2017 will see the release of a whole new range, featuring new cupcakes and dresses. With the success it has already received, the range has been extended with Cupcake Surprise, which features many different styles and price points. The beginning of next year will see the release of Popcake Surprise, which will be TV supported. Also in the first quarter of the year, there will be the Tutzie Cupcake Surprise with colourful hair and dresses. This item is included with a tray to display the Cupcake. Spring will also see the release of a 12 assortment Wedding version, which will include a Cupcake Surprise. Mini Cupcakes Surprise will also be introduced next year, as well as an assortment of three playsets. The whole cupcake range will be TV supported all year round. Sinco Toys will also be distributing Zorbz Water Balloons, the selfsealing balloons. Using Insta-Seal technology, the water balloons fill faster and seal themselves, allowing children to have more fun. Children can place the neck of the Zorbz on the nozzle and fill with water. When removed, the neck of the balloon will automatically seal itself. The balloons will be available in packs of 75.
Tomy Stand Gallery 520 01271 336 155 | tomy.co.uk Tomy’s 2017 portfolio holds much to discover across all ages and categories, including award-winning baby sensory toys from Lamaze, pre-school toys from Tomy, arts & crafts toys from Aquadoodle, action figures from Pokémon and a high quality range of Britains farm models for older collectors. In 2016, Tomy unveiled Lamaze’s new brand identity and year-round integrated marketing plan, comprising Coleen Rooney’s celebrity endorsement with a targeted digital and social media marketing campaign. Lamaze will be returning to Toy Fair with an abundance of award-winning products and new collections. Tomy will be showcasing new Clip ‘N’ Go characters as baby essential travel companions and new activity toys that are great for gifting. During Toy Fair Tomy will share its retail activation plans for 2017. Tomy is known for developing toddler toys for hands-on fun, with lots of characters and activities. Hide ‘N’ Squeak Eggs still remains a classic top-selling toy, with one million units sold in the last three years. Tomy is also well-known for creating bath toys, including best-seller Foam Cone Factory that quickly became the UK’s No.1 bath toy and contributed to nearly 25% of the bath toy category’s growth in the last 12 months. Leveraging its experience, Tomy is very excited to share the rebranding of its Tomy toddler and bath toys range. In the games category, Tomy will continue to develop its collection of quirky family fun games in 2017. Following the success of Greedy Granny, the company will unveil its new mischievous game Fizzy Dizzy Hippo. Players must take it in turns to spin the umbrella and watch as Dizzy Hippo’s belly grows. The winner is the first player who can make Dizzy Hippo pop and let out a big burp. Tomy’s Pop Up Pirate still remains one of the top five best-selling children’s games, 30 years after its creation. Fans of the Pop Up Pirate are invited to visit Tomy’s stand to discover Pirate Pete and its new game. With over 15 years of mess free fun using pilot ink technology, and with a strong satisfaction rate, Aquadoodle is expanding its range with the My First Aquadoodle Little Puppy. The brand aims to maintain its leadership position in mechanical design with the launch of two new licensed mats, My Little Pony and Cars, and the launch of the Zoo/Dinosaur themed Mini Travel range for mess-free fun on the go. Tomy’s Pokémon range achieved record-breaking sales in the second half of 2016, following the launch of worldwide craze Pokémon Go. 2017 will see Tomy unveil many new characters, toys and plush, supported by a large-scale integrated campaign consisting of marketing, digital, PR, social media and in-store programmes. The company will also show its new animal property, Ania, and the Molang property from Korea.
Toy World 150
B121