Nuremberg Toy Fair
LeapFrog
01895 202 840 | www.leapfrog.com Hall 12.2, Stand P-19 The autumn/winter 2015 season saw the company reveal its new LeapFrog Ahead campaign, which was created to address the evolution in the needs and wants of millennial parents and is the start of a new age of LeapFrog marketing communications and product development. LeapFrog’s heritage remains a key driver and the 2015 20th anniversary celebrations were kicked off with a campaign which highlighted this. LeapFrog also launched its 30 ways in 30 days guide, which offered parents solutions to tackle reading with their child at home as part of their everyday family routine. The campaign was led by a robust PR, social media and ECRM programme. 2015 was also a pioneering year for LeapFrog in the world of product development with the launch of its first Android based tablet, Epic. The family of pre-school tablets was expanded in 2015 with the launch of the 7” LeapPad Platinum and three Imagicard games. Number Loving Oven and Scout’s Build & Discover Tool Box round out the role-play range, and Word Whammer encourages word building skills to help get four-year-olds ready for school. To celebrate the launch of Number Loving Oven, LeapFrog used PR and social media and partnered with family favourite food guru, Annabel Karmel, for its kitchen kids campaign.
Cheatwell Games Hall 10, Stand A03 0239 252 4098 | www.cheatwell.com New children’s games include a twist on a classic – the Wonder Trumps. Never before have players been able to compare a Shark with a Superbike, but now they can. 54 cards packed with facts join the best-selling Trumps stable of Plop Trumps and Plop Trumps Extreme. The Family Fun range has had a refresh with both Chattabox and Kids Charades sporting a fresh look. More play value, a bigger box and more shelf appeal make this range stand out from the crowd and strengthens the selection of children’s games. The new board game Get The Picture involves communicating the picture on the card by miming, posing or describing it, and it’s up to everyone else to work out which picture it is and grab it before anyone else. There is no language dependence, making for a quick and easy localisation. The adult fun range has been reworked with refreshed graphics and new content. Consistent best-sellers, all three titles have been brought up to date with added play value and new challenges. The original remove and replace building game Keel Over is back with a twist – each brick has a hidden forfeit. Sporting new retro inspired packaging, the new version includes a gift-inspired set of shot glasses. For essential pick-up lines, Cheatwell offer games in a tin. Nine themed games in a pre-stocked 36 item CDU, this year sees Table Top Teasers and Drinking Games added to the collection that already includes Bite-size Games for kids, After Dinner Games and Festive Fun.
Horizon Hobby Hall 7A, Stand B-165 01279 636 353 | www.horizonhobby.co.uk Leading RC company Horizon Hobby is unique in the toy industry, designing and producing its own products and brands whilst also specialising in distributing and importing its own technology. Having been a major player in the hobby sector for 30 years, the company has now entered the toy arena with its range of high-tech and easy-to-use products. Carrying over 24,000 lines of RC product from micro quads to petrol cars and drones, the company works with many licensors, including Audi, that refuse to work with anyone else in the market. The company keeps on top of trends in all its product categories, releasing three to five new products a week to meet changing and rapid demand. Its dedicated customer service team also means that if a consumer has a problem with a part, they can contact the company direct rather than the retailer. Horizon Hobby uses the same technology in its toy products as in its hobby models. The tech has been reverse engineered so that children can easily access the products and experience a few crashes along the way. Its toy products also have an educational factor, whereby kids can open all the cars up to see the mechanics. The company’s range of light-up minis offer affordable fast-paced RC action for beginners. This particular range includes the ECX Outburst 1/14-scale Motorcycle, the ECX BeatBox Monster Truck, the ECX Outburst 1/14-scale Motorcycle, the ECX 1/36 KickFlip Desert Truck V2, The Blade Inductrix Drone, the HobbyZone ZUgo ZMP Camera Quad and The HobbyZone Faze Ultra Small Quad. The Hobbyzone Sport Cub S RTF RC Airplane with Safe Technology is another standout product which scooped first place in the Teenager and Family Category at this year’s Nuremberg Toy Fair. It can take numerous crashes and the parts and components are available separately. The company is currently working with over 400 hobby retailers in the UK and is expecting to build a similar number of toy accounts.
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