Toy Fair 2015
Casdon
Stand E30 01253 766 411 | www.casdon.co.uk Casdon is the driving force behind a range of branded and generic child-size home maker toys such as washing machines, cookers, vacuum cleaners and more. Ever present in the home, these toys are the focus of many a game of ‘let’s play house’. This year will see more to choose from under the Little Cook sub-brand including an expansion of the successful Morphy Richards toys with a replica Microwave complete with turnstile, lights and sounds. Toaster and a Kettle complete the range of Morphy Richards Kitchen accessories, they can be bought separately or all together as one set. The Little Helper collection encourages children to learn how to clean up after themselves. Here you’ll find evergreen roleplay toys, such as Dyson and Henry replica vacuums that continue to go from strength to strength. Other collections include the Little Shopper range with tills, trolleys, baskets and replica products to set up shop. With the Little Drivers range, children can learn their first motor skills; whether at home or in the back seat of the car. 2015 is also a year where Casdon will not only expand its collection, but will expand its marketing support for retailers too. With satisfied parents already on side, this will include a strategic year round online campaign and social media schedule to further the awareness of all the firm’s toys.
Epoch Making Toys Stand B130 08435 574062 | www.sylvanianfamilies.net/uk
Epoch making toys will be at Toy Fair 2015 with its flagship brand Sylvanian Families and arts and crafts range Aquabeads. After just 12 months of trading, the company will unveil extensive new product ranges. Sylvanian Families has a new seaside-themed range, whilst Aquabeads is doubling the number of SKUs. Epoch making toys will also present its plans to mark the global 30th anniversary for Sylvanian Families in 2015, which includes new packaging and the launch of a new fan club. Visitors to the stand can enter a life-sized Cosy Cottage Starter Home structure to demo products, whilst outside features a Bluebell Seven Seater reception desk and a meeting area, with grass-textured flooring underneath. The back wall of the stand features a map and two themed product dioramas for both the Sylvanian Village; showcasing the main houses and other themes, and for the new Sea Breeze Cape; showcasing the new seaside range, in particular the hero item: the Seaside Cruiser Houseboat. Inside the Cosy Cottage itself, visitors can demo products to see the new connectability features, and also meet the new families of Sylvania. Outside the Cosy Cottage, there is a Baby and Child diorama. In the main area of the stand, a gondola unit forms a typical Sylvanian house with red roof, and showcases additional products. The latest TV adverts will play on screens throughout. Freya Chocolate Rabbit and Ralph Walnut Squirrel mascot figures will appear throughout the fair to show retailers the potential value of live events. Celebrating Sylvanian Families 30th anniversary, a rebranded new nature-themed packaging will be on display for the first time. Epoch making toys will also unveil its new fan club aimed at the next generation of collectors; for £9.99 per year, members receive a gift-box, limited edition figure, a quarterly magazine, plus a personal card on their birthday and an e-card at Christmas. Epoch is calling ‘80s-born toy industry executives to get their favourite Sylvanian Families character down from the attic and bring it with them. All fans are welcome on the stand to snap a special 30th anniversary #SylvanianSelfie alongside the mascot figures. 16 new Aquabeads products, including the Beginners Studio, Artists Carry Case and Rainbow Pen Station, will also be on display. Visitors can demo the products and see the newly developed FSDU for the brand.
Toy World 194