Pre-School
Bladez 02392 658 259 | www.bladeztoyz.co.uk After a successful first season in the pre-school market, Bladez is looking to build on the success of its Teletubbies, Peppa Pig and Thomas & Friends radio control inflatable ranges in 2017, as well as introduce more products into its licensed offering. A key focus for this year is supporting the Teletubbies 20th anniversary and building on the momentum from last autumn’s TV advertising campaign. New for this summer is the Teletubbies Track Playset, inspired by the new Tubby Car from the second series of the TV programme, now airing on CBeebies. Pre-schoolers can build the eight-piece tile playset in a number of different combinations, and watch the motorised Tubby Car drive around the track. The inflatable radio control characters, boppers and playmats continue and Po and Dipsy nightlights are also available. New to the Peppa Pig line is a radio control inflatable George, which is available to order now. The Muddy Puddle playmat is another winning line which can be used indoors. The new Peppa Pig Jump and Squeak Pogo can be used both indoors and out. The Peppa Pig inflatable Sleep Trainer provides a way for children to learn when it’s time to play and time to sleep. It features sounds, a night light and programmable wake up time, and has been officially endorsed by Fundamentally Children for encouraging good sleeping patterns. The Bladez Thomas & Friends range will see red engine James joining the radio control inflatable family later this year. In addition, a new playset will be arriving in autumn where children will be able to watch a battery-operated motor driven Thomas engine speed around the Sodor themed eightpiece tile track.
Chicco 01214 549 707 | www.chicco.co.uk Mr. Ring is new to the Fit ‘N Fun range, and is a modern take on the classic hoopla game. Featuring a hedgehog on a rotating base, the aim of the game is to hook as many plastic rings onto the hedgehog’s multi-coloured spikes as possible. Classic members of the Fit ‘N Fun range, Goal League and Jungle Rugby, are available as mini-versions of the sports, and children can take advantage of their competitive streak. A new addition to the Bilingual ABC collection comes in the form of Food Truck, a contemporary twist on the timeless toy kitchen. Food Truck is a minikitchen that can be packaged up into a mini-van, and encourages children to learn the names of different foods in French and English. The Move ‘N Grow range welcomes Detective Dog, an interactive walker toy that uses sensory technology to lead children towards a hidden bone by using music and flashing lights. Once the bone is found, Detective Dog flashes green to signify that the child has completed the task, employing positive reinforcement to encourage children to complete the task. The Rodeo ride-on pony comes in both boy and girl versions to suit everyone.
Cloud B dgreen@cloudb.com | www.cloudb.com Cloud B’s Beebop is a multi-sensory and multi-functional musical playtime pal and soothing bedtime buddy all in one. Utilizing Bluetooth technology, this cute and cuddly creature plays songs from personal playlists, lighting up along with the beat. Once connected to a Bluetooth device, a gentle click on Beebop’s ears easily changes tracks forward and back, while Beebop’s hand controls the different light options. As music plays, lights glow and strobe in blue, green or red to match the tempo of the music, so children can dance along. When it’s time to calm things down, Beebop becomes a plush night light, sound soother and cuddle toy and can play a child’s favourite lullaby while slowly morphing through colours, or the light effect can be turned off altogether. When not in Bluetooth mode, an automatic shut-off kicks in after 45 minutes to save battery power and to ensure complete darkness during deep sleep.
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