The Team...
CONTENTS April 2017 volume 6 issue 7
John Baulch
Publisher and Managing Editor john@toyworldmag.co.uk 01442 502 408 07932 651 207
26 Brand Profile: Ben 10
38 Feature: Pre-School
Mark Austin
Advertisement Manager mark@toyworldmag.co.uk 01442 502 405
News
Opinion
Features
05 From the Publisher
18 Generation Media:
20 Company Profile: Diaframma 26 Brand Profile: Ben 10 28 Company Profile: Blue Sky
06 News
30 NPD column
14 Industry Moves Anita Baulch
Circulation and Financial Director anita@toyworldmag.co.uk 01923 711 439
Living in a Digital World
Designs
35 Talking Shop
16 Marketing World
38 Feature: Pre-School 78 Company Profile: Science4you 82 Feature: Games & Puzzles 84 Company Profile: Jumbo 106 Feature: Pocket Money & Collectibles
72 Viewpoint
22 Licensing World
122 Allegedly
68 Fresh
Contributors Jonika Kinchin
Assistant Editor jonika@toyworldmag.co.uk 01442 502 406
David Ripley | The NPD Group | Mark Buschhaus | Stephen Barnes | Lutz Muller
Salma Haidrani
Editorial Assistant salma@toyworldmag.co.uk 01442 502 406
Mark Crowford
Design and Production Manager markc@toyworldmag.co.uk 01442 502 405
82 Feature: Games & Puzzles
106 Feature: Pocket Money & Collectibles
toyworld The business magazine with a passion for toys
Alakat Published by
61 Maxted Road, Hemel Hempstead, Herts, HP2 7DZ
www.toyworldmag.co.uk @toyworldmag @baulchtweet
toyworldmag
Toy World 3
Toy World Magazine