2020
PMS International 01268 505 050 www.pmsinternational.com Gallery 654 The Elves and their appetite for pranking is unisex, universal and ageless. The Elves Behavin’ Badly dolls have enjoyed high sales because of the broad-based audience of toddlers, kids and adults alike –parents and adults love playing pranks at home, in the neighbourhood and at work, just as much as kids. PMS International has seen success with the Elves Behavin’ Badly dolls continue, due to this universal appeal and the fact that they are now usually bought in pairs. The Elfie and Evie twin pack in a gift box has performed particularly well across 2019. For 2020, PMS International is focusing on its core lines including the dolls, dress up outfits and accessories. Dolls can be purchased separately and in pairs. There is a poseable version on offer and one with a sound chip which makes a variety of amusing sounds. A selection of new lines will be introduced including Stretchable Elf Poo and an Elf Wooden Christmas Eve Box/Chest, to help strengthen the range further. Fans can continue the fun online by viewing thousands of images of pranks carried out by consumers at home or in their places of work. The pranking has become very competitive, with thousands of participants coming up with new creative and humorous ideas. Now an established Christmas tradition, the company aims to expand the prankster community for 2020.
Skyrocket Toys 01489 668441 www.skyrocketon.com Stand C42
Blume dolls feature revolutionary, patent-pending reveal technology. Tipped to be one of this year’s most popular collectibles, the dolls have impressed audiences at events, in-store events and across social media thanks to their captivating opening experience. Simply adding water to each flowerpot causes one of 22 collectible dolls to bloom, revealing 10 different surprises within the pot including stickers and miniature friends. Blume Dolls series 2 is set for release in early 2020, with further ‘sun-sational’ surprises revealed with every doll. The bright packaging, which is appreciated by kids and parents alike for its clever use of materials to minimise waste, has been updated for the second wave and features a larger pot for even greater value. There are 22 new dolls to collect across a variety of rarities in series 2. The dolls’ dramatic hairstyles have undergone a make-over, now delivering even squishier slow-rise foam as well as a dramatic colour-change element when the doll is placed in sunlight. Mix & match fashions, accessories and mini friends complete the surprises in each pot, all of which are compatible with series 1 for added play value. The Blume hero line for spring/summer 2020 is the new Secret Surprise Garden. Including beach inspired must-have fashion accessories, the new play set is filled with over 30 surprises, sticker sheets, a Rare Blume Doll and a host of mix & match outfits and accessories, all compatible with series 1. New-look packaging and colour change technology make this a stand-out product for the New Year. Further bolstering the brand is Blume Baby Pop. Each Baby Pop flower planter opens to reveal a secret nursery and 25 surprises. There are plenty of babies to collect complete with magic gender reveals, assorted baby moods, a snuggle buddy and over 60 accessories including costumes for dress-up play. In line with the brand, there’s a fun reveal to enjoy with each product; simply pulling on each sprout pops out a surprise. This play pattern can be repeated again and again. There are five themes to collect across the Blume Baby Pop series, all of which are based on key trends - Sea, Llama, Zoo, Woodland and Unicorn. In addition to Blume’s new introductions, Skyrocket will be showcasing a host of new brands for the first time at London Toy Fair. To find out more about the new pipeline of products, and to be first in the queue to see the new innovations, get in touch with general manager Amy Saunders: amys@skyrockettoys.com.
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