Licensing World Siso Toys to distribute new Disney Classic plush in UK in 2020
Wilton Bradley announces new partnership with Nadiya Hussain Since winning the sixth series of The Great British Bake Off, Nadiya Hussain has gone on to release bestselling books, star in multiple TV shows and is currently making her way around the UK as part of her ‘Finding My Voice’ tour. A new partnership with Wilton Bradley will see the release of kids cooking and baking sets under the Nadiya brand, due to come to market for autumn/ winter 2020. Featuring a host of colourful baking and cooking utensils for kids, each set comes with easy to follow recipe cards created by Nadiya from her bestselling ‘Bake Me a Story’ cookbook. Working closely with Wilton Bradley, the GBBO winner has been closely involved in all stages of product development from concept creation to final designs. Nadiya said: “I love to cook with my family, and I am a true believer in involving children in cooking from a young age; teaching them a valuable skill whilst enjoying some family time together. I am proud of what we have created with these sets and am excited to think that they may encourage more children start their cookery journey.” Nadiya will also be working with Wilton Bradley to promote the new range to her fans, including posting videos on social media to her followers. The videos will feature Nadiya showing children how to make the most out of the kits. As part of the launch, Nadiya will also be visiting London Toy Fair 2020 to visit the Wilton Bradley stand and showcase the new range.
Simba Toys, a Simba Dickie Group company, has announced the addition of new territories in the UK, Italy and Spain for the distribution of Disney plush, which was effective from 1st January 2020. The company already distributes Disney plush in France, Benelux, Nordic and Germany. The expansive range of plush, based on much-loved Disney content, brings treasured and iconic Disney characters to life. New lines include characters from Frozen II such as Anna, Elsa, Olaf and Sven. The new ranges will include diverse and innovative product to suit a multitude of retail needs. The autumn/winter 2020 range will be introduced at London Toy Fair and at Spielwarenmesse in January. Martin Whitaker, managing director at Siso said: “This is a significant opportunity for Siso Toys UK to really grow and establish itself in the UK market as a premier toy supplier. Siso Toys was ranked the number nine supplier for October 2019, according to NPD. This followed strong performances across our doll, RC and roleplay ranges as well as the Jada acquisition delivering strong numbers. By adding Disney plush to our product range, we can offer UK retailers strong plush ranges from across Disney’s vast property portfolio that includes Frozen, Winnie the Pooh and Disney Classics. For the second half of the year we will offer a wider range from across the property portfolio as well as ranges from new movies Onward, Soul and Raya The Last Dragon. This is a really exciting time for Siso, as we truly believe we have a strong product range and marketing support package for 2020 that will generate great value for retailers."
Wow! Stuff to launch Trolls range of toys and gifts Known for its innovation in licensed toys and live in-store demonstrations, Wow! Stuff has welcomed Trolls to its portfolio. New for 2020, and launching from this month, is a unique range of Trolls toys and gifts to commemorate and support the new Trolls World Tour movie, which is released in cinemas in March. Wow! Stuff’s CEO Richard North commented: “We aren’t a master toy type company; we love creating a meaningful differential to the usual master toy offerings. Trolls has been a dream to work on and we think the range of a dozen products or so that we’ve created hits the key price points, delivering something very different while on-brand and in-universe." Richard added: "We love finding innovative ways to bring great brands to life and the Universal stable is a hotbed of brilliant brands to work on. Universal has got a great team of people which definitely gets the somewhat weird way Wow! Stuff works as it brings brands to life with TV advertising and demo programmes at retail. We look forward to meeting retailers new and existing at the forthcoming trade shows in Hong Kong, London, Nuremberg and New York. If you haven’t booked to see us, we’d very much like to invite you to email ella.wood@wowstuff.com."
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