2020
Kidicraft 01282 505988 www.kidicraft.com Stand H30 New product launches from Kidicraft include DC Comic Batman and Superman, Discovery, Animal Planet and Kidicraft’s own range of high quality 2D Jigsaw Puzzles. As well as great brands, artwork and products, the company has developed new, eye-catching floor display units. After the successful launch of the Harry Potter range in autumn 2019, Kidicraft has launched a DC Comic Batman and Superman range in Super 3D. Striking images and packaging are complemented by a new branded DC Comic Batman and Superman floor display unit, which is available free with an order of 48 puzzles from the range. Kidicraft will also be launching its first domestic range of high quality standard 2D jigsaw puzzles, with an assortment of 500 piece and 1000 piece puzzles. Puzzle images are from the Howard Robinson collection and are also supported by a new branded floor display unit. This display is also available free with an order of 48 puzzles. The Discovery and Animal Planet licensed ranges will also make their debut. The Discovery range includes a T-Rex, Velociraptors and Triceratops in 150pc. The Animal Planet range will initially launch in the 63 piece puzzle size, with eight new designs adding to this pocket money puzzle option. As well as 150 piece and 63 piece puzzles, there is a range of Animal Planet notebooks. Kidicraft will be using a new and improved Prime 3D lens to give even greater depth and movement to the images on its 3D puzzles. The new Prime 3D will debut on the Discovery and Animal Planet ranges from February 2020. There is also another addition to the Selfies range: Selfies Unicorn. As with all the 3D puzzles, the 48 piece Selfie puzzles come with the 3D image on the front of the retail box.
Mookie Toys 01525 722 769 www.mookie.co.uk Stand Number E131 For 2020, Mookie will continue to expand its portfolio further by introducing new lines and developing existing products. A strong marketing strategy has been established to support these ranges. Mookie Toys will be showcasing Silverlit for another year at London Toy Fair, with a focus on new and unconventional remote-control cars and robots. A new range of drift vehicles will be supported with a strong marketing plan and an active social media strategy, to push Mookie further into the RC category. Kids can drift in style with Motodrift, a stunt bike with a rotating back wheel that lets kids shift between driving and drifting. Also available is Hyper Drift, a car with specially designed tyres for impressive drifting capabilities. The RC range will be expanding further with the addition of the Revolt launching this year. The Revolt has two modes for an extended driving experience and transforms into a crawler at the flick of a switch. The games and puzzle category is a core focus for Mookie this year. Break the Board is a new launch for Yulu and Mookie, continuing Mookie’s entry into the interactive games market. Inspired by the key moment in karate – breaking the board - this game is all about speed and action. Yulu games will benefit from a heavy media presence in 2020 including more than 1,000 TVRs. Other games Mookie will be launching in 2020 include Popcorn Poppin’, the ‘hot potato’ game with a movie twist, Diamond Heist, a teamwork game that requires players and their fellow spies to retrieve the diamond before getting caught, and Who Dunnit?, the classic deduction game with a twist. Players must use deductive reasoning to determine the who, what and where of a crime before their opponent does. A brand-new girls’ line is launching in 2020, which Mookie states is the most innovative it’s seen in years. IP magic that reflects in real gameplay will draw crowds to the stand at Toy Fair, where this line will be revealed. Mookie will be adding Zing Sports to its portfolio this year, as it continues to establish itself as a year-round company. Hyper Strike is an outdoor bow and arrow set with ultra-durable power cords that can send arrows flying up to 250 feet. Mookie also has major innovation taking place across its outdoor lines. Building on the success that TP Toys saw in 2019, new products will be launching this year. For 2020, TP Toys has made several improvements to its best-selling Mud Kitchen range, offering an even better line-up for consumers to enjoy. Trampolines continue to be a large focus for TP this year; a ground-breaking new trampoline will join the award winning 2-level Infinity Leap from TP’s premium trampoline portfolio. 2020 is a big year for Mookie’s ride-on category, with investments being made towards its popular Bug family. The new growable Scuttlebug XL will be launching this year and will be supported by a substantial marketing and PR campaign. Mookie will also be distributing Kess products in the UK this year. The key lines demonstrate true innovation, offering new and exciting twists on traditional play patterns.
Toy World 246