2020
Epoch Making Toys 08435 574 062 www.sylvanianfamilies.com / www.aquabeadsart.com Stand B130 Epoch will be attending Toy Fair with flagship brand Sylvanian Families, which is celebrating its 35th anniversary in 2020, and arts and crafts brand, Aquabeads. New for Sylvanian Families this year is the Family Trip range, designed to bring to life the brand’s core values of wholesome fun and love of nature and outdoor adventure, whilst also providing hours of imaginative play for kids. There are five new Family Trip products, including the brand-new Lakeside Lodge which launches in spring/summer, and the revamped Adventure Treehouse, which will launch in autumn/winter. Both sets come with a range of new interactive features. There are also two new Family Trip baby-themed products: the Baby Ropeway Park and the Baby Hedgehog Hideout, which complement the current Nursery range. Each of these sets comes with a baby Sylvanian character. The lower price point makes them a great introduction product to the Sylvanian Families brand. The Family Campervan is an updated version of the original campervan. Featuring a new car design, the Family Campervan comes with various furniture and leisure items that can be used to create several play options. Epoch Making Toys will also showcase its arts and craft brand Aquabeads, with a mixture of core and licensed lines. The company will be unveiling new starshaped beads, with 18 points that give an innovative fluffy texture to creations. The new Star Beads are compatible with all other Aquabeads bead types. The Star Bead Studio and Star Friends Set are the two hero products being launched which feature the new beads; both come in eye-catching star-shaped storage boxes. Each product includes the latest template designs and a flip-tray, so children can start creating immediately. Crafters can top up their collections with the Star Bead Pack, which has refill beads in eight different colours. For more experienced crafters, Aquabeads has added to its popular 3D range with a Princess Tiara Set. A wearable tiara and multiple designs are included, plus beads and a template tray. Epoch Making Toys’ stand has been designed to encompass the new Sylvanian Families Family Trip theme, immersing visitors in the toy brand’s distinctive imaginary world, with photo opportunities and the chance to meet the familiar Freya Chocolate Rabbit mascot. Aquabeads demo kits will also be available to try out the new products.
IMC Toys 01904 720908 www.imctoys.com Stand E129 IMC Toys will showcase its breadth of toys and share its plans for the upcoming year. In 2020, the company is growing existing best-selling lines and adding to its extensive catalogue of products with new launches, which this year will focus on dolls and collectibles. The company will be adding to its best-selling special feature nurturing dolls collection, Cry Babies. 2020 will see the release of new characters to the collection, within both the core and Fantasy range. Alongside this will be the launch of Cry Babies Good Night Coney - a special edition of a classic Cry Baby. Cry Babies Coney helps kids fall asleep; when they remove Coney’s dummy, they will see LED tears light up on her face whilst she makes realistic baby sounds. With her dummy back in, her face lights up and acts as a night light. Her body and pyjamas are soft and cuddly, and when children press her belly, she plays 10 minutes of lullabies. In 2019, IMC launched the Bloopies Mermaids. In 2020, IMC Toys is adding to the collection with The Shellies. The Bloopies Shellies are mermaid collectibles aimed at girls aged 3-6 years old. Shellies live in iridescent shells and when they are placed into water, they open to reveal which Shellie lives inside. Each shell has a pearl inside which can be released by completing the maze. All Shellies come with different accessories depending on their personality. There are 12 characters to collect, plus a rare and ultra-rare character. Like all other Bloopies, Shellies can blow bubbles from their mouth and squirt water. The shell can also be used as a stylish bag. IMC Toys is supporting the launch of this product with a strong TV campaign in Q1; coinciding with a digital and social campaign, paid influencer activity, retail marketing activations and giveaway collaborations. Alongside the major campaign, IMC Toys is launching a new animated series on its YouTube channel Kitoons, from January 2020. Season one will have 13 five-minute episodes which will include all the Bloopies Mermaids, Divers, Mimi and Shellies. In 2018, IMC launched the brand-new collectibles line, Cry Babies Magic Tears - miniature versions of the best-selling Cry Babies dolls. The brand has been supported by the hit animated series on YouTube, which is now into its second season. The series has had more than 870m views worldwide with 113m of those views from the UK. In January, IMC Toys is launching wave three of the collectibles, meaning fans can add 12 more characters to their ever-growing collections.
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