2020
Cartamundi 01268 511 522 www.cartamundi.com Stand H1 2020 marks Cartamundi’s 50th birthday and the company will be hosting a drinks reception to celebrate during Toy Fair. Cartamundi is committed to following Sustainability Development Goals (SDG’s) and is working with customers across all channels, including games publishing, industry and retail, to reduce single-use plastic. It is a proud long-term certificate holder of the Forestry Stewardship Council (FSC). Cartamundi kicks off the year with a promise to make its biggest games brand Shuffle single-use plastic free by 2023. This has begun with the eradication of cello wraps from all card games and the use of recycled plastic. The Shuffle range will continue to offer gameplays from licences and 2020 will see a host of new properties from Disney, Warner Bros, Universal and Aardman, with an IPS games range from Timmy Time. The Shuffle Play & Learn range is a new range of learning games that has been approved by teachers and follows the National Curriculum Key Stages. The products use a unique text that makes the games easier to read for children with Dyslexia. Following the sell-out success of Race Home and Home Sprint Board Games, the company is introducing further new titles and licences into the range. In addition, 2020 sees the launch of the Shuffle Plus range which features two collectible 3D figurines and a card game. The Frozen II Charades games was a huge success in 2019 and Cartamundi will build on this in 2020 in partnership with Disney. The Shuffle Party Games range will continue to expand - Color Addict has rapidly grown into a must-have family card game and Cartamundi has plans to increase marketing support across all media this year. After its soft launch in 2019, family game Alpha-Zulu will launch fully to market this year. Other games from Caratmundi include Rush, a trivia game where the fastest to play their power cards wins; Silhouetters, where players are faced with a scene before they roll three dice and must call out words that link to the picture and Read all About it! - where players need to find content from the newspaper to be crowned the rapid observer. Hashtag The Card Game is launching in 2020 with a marketing plan including a tie in with Instagram. Finally, The Institute of Cardistry and Magic is a new range focusing on playing card magic and the ever-growing popularity of cardistry. The Cards in the pack are the Copag310, used by some of the best magicians in the world.
Jazwares 0203 598 0272 www.jazwares.com Stand B100 Jazwares will take a lead role in YouTuber-based toys at London Toy Fair, with a global reveal of the new toy line from CKN Toys alongside licensed lines for the popular YouTube properties Blippi, FGTeeV and Baby Shark. Inspired by the Australia-based siblings Calvin and Kaison’s YouTube channel, which has 13m subscribers and over 16m monthly UK views, Jazwares will reveal the new toy line for CKN Toys. These mohawk-rocking content creators possess a contagious enthusiasm that has inspired the Jazwares toy line, which will hit shelves in March 2020. The range is a uniquely collaborative effort between Jazwares and CKN Toys, resulting in toys made by kids, for kids. Authenticity and imagination feature heavily across the line, featuring the duo’s favourite ways to play; collectible figures, vehicles, playsets, a recognisable Smasher and more. The toys will appear in upcoming YouTube content and align with the newly announced short-form Nickelodeon series. Additionally, Jazwares will showcase the Blippi toy line, which hits shelves this month. Blippi has become one of the most popular kids’ entertainment entities with 18m+ subscribers globally and over 267m UK views in the past 12 months. The new toy line brings Blippi to life, amplifying the humour, edutainment and Blippi’s unique personality in a way that resonates with kids and parents. The toys feature collectible blind bags, figures, vehicles, playsets, plush, novelties and more. Following a strong start in the US, FGTeeV is expected to be a hit with consumers, with impressive early sales reads in the UK already. The range hit the shelves of toy specialists in November 2019, and the mass market this month. The line is based on the popular YouTube channel, which has 18m+ subscribers and 17b views to date. At the heart of the FGTeeV brand is the FV family’s infectious energy and enthusiasm; video games and original characters come to life as Duddy and the kids perform silly skits and entertain viewers with custom music videos. Retailers can also expect developments in the Pinkfong Baby Shark portfolio from WowWee. New animated plush, bath toys, electronic learning toys and more will allow children to interact with the popular children’s property in a whole new way.
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