2020
Rachel Lowe 07957 186 064 www.rachellowe.co.uk Stand GH16 Rachel Lowe has been in the toy industry for 17 years, and her company, Rachel Lowe Games & Puzzles, creates products based on popular film and television properties. Rachel has seen great success with the Jumanji Board Game, under licence with Sony, which was awarded Game of the Year by the Toy Retailer Association at DreamToys in London in November. She achieved a No. 1 ranking on Amazon for the game when it launched in 2017, and went on to volume distribution with Heathside Trading. Rachel is confident that her new releases will experience similar uptake with retailers in 2020. Alongside Jumanji, Rachel has also released board games and puzzles for Call the Midwife, Hotel Transylvania and Laurel & Hardy. The BBC recently announced that there will be three more series for Call the Midwife, which is great news for Rachel’s Call The Midwife range. The Call the Midwife Christmas Special has consistently been the most watched TV programme on Christmas day, with viewing figures of 10m, making the board game and puzzles a perfect Christmas Gift. The new WWE: Road to Wrestlemania Board Game takes players on a journey through NXT, Raw, SmackDown and a major pay-perview, where players will use their best moves to defeat opponents and taste victory on the ‘Grandest Stage of Them All’. WWE benefits from a passionate and devoted global fanbase which is drawn to the athletes and the dramatic, action-packed storylines. Rachel Lowe has also created a Wrestlemania Jigsaw Puzzle and deck of playing cards. 2020 will also see the release of a new collection of advent products for Elf on the Shelf. A massive Christmas fan, Rachel says she is delighted to be working with Elf on The Shelf, creating a range of products that any child will enjoy at Christmas. The products will tie in nicely with the brand’s concept, and will help to give parents alternative ideas on how to make the month of December an exciting one. Beano, the studio behind Dennis & Gnasher, is also working with Rachel Lowe on a new board game and jigsaw puzzle.
Marvin’s Magic 01582 849 000 www.marvinsmagic.com Stand H65 For over 30 years Marvin’s Magic has built a reputation as the brand leader for magic worldwide. Marvin Berglas, the creator of Marvin’s Magic, is passionate about inspiring the next generation of magicians through innovative sets that allow everyone to perform magic tricks. The sets contain high quality props and instructions and each trick has been selected to be age appropriate, guaranteed to amaze and build confidence. Marvin’s Magic Made Easy range, suitable for children aged 6-8 years, has been updated with a fresh new look and enhanced content, making it the best start for any budding magician. A delightful addition to the range is Marvin’s Treasured Magic Tricks, a fun and colourful collection of quality wooden props in a beautiful keepsake wooden box. For older children, Marvin’s Magic presents the Ultimate Magic Collection: a bold and exciting collection of its very best magic tricks. Combining a rich magical heritage with cutting edge technology, these impressive sets are designed to excite every magician’s audience. To celebrate the 40th anniversary of the Rubik’s Cube, Marvin’s Magic has worked in collaboration with Rubik to produce a new magic set based on the world-famous puzzle cube. The special set allows magicians to shrink a Rubik‘s Cube, make one apparently float or melt and even predict which colour a spectator will choose. Along with the magic inside each set, Marvin’s Magic introduces the second-generation Marvin’s Magic app. Available free from the Apple and Google app stores, the app brings video instructions to every set, plus a host of bonus tricks and augmented reality illusions. The app can also be used to gain access to the Marvin’s Magic Academy - an online archive of exclusive magic lessons featuring hundreds of tricks and tips from professional magicians, including Marvin himself. Visitors are invited to the Marvin’s Magic stand to witness its magic being performed live and close-up.
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