2020
John Adams 01480 414 361 www.johnadams.co.uk Stand G100 Continuing to build its successful heritage within the creative play category, the John Adams Leisure 2020 portfolio boasts over 30 new and refreshed product lines. Gemex transforms from gel to gems, so kids can create one-of-a-kind accessories including rings, necklaces, bracelets, hair clips, headbands and more; simply decorate, shine the magic light and then wear the resulting Gemex creation. The ‘magic’ formula is non-toxic and allows crafters to create something special in minutes, with guaranteed results. The Blopens range, one of the market leaders in colouring kits, is being extended to feature new Fashion Designer, Activity Workshops, Unicorn and Fantasy themes at key price points. When young artists blow into the Blopens, they can watch their drawings appear with airbrush effects. Rainbow lovers can create a world of colour with Rainbow Brush, the world’s first patented rainbow maker. The Rainbow Brush markers deliver vivid colours which blend seamlessly together. Kids can simply pop open the cap of their favourite colours, snap the pens together and draw to see beautiful, bright colours that blend as if by magic. Pixelo lets kids create vibrant, colourful artwork with dotted effects. The unique electronic pen is easy to use; artists can choose the marker they wish to use and insert it in their Pixelo pen, then turn it on to create satisfying dot-filled pictures. Frozen II fans will be spoilt for choice with John Adam’s selection of craft kits based on the blockbuster film; they can make a magical My Light-Up Glitter Globe, keep secrets safe in the Frozen II Secret Diary, make Frozen-themed accessories with the My Light-Up Jewellery kit, and create pictures with airbrush effects using the Frozen II Blopens Activity set. Glowpad also returns with a special Frozen II version. Fans can draw onto their Glowpad using the two neon marker pens to create their favourite Frozen II characters, before switching the pad on to see their pictures glow and transform. Seven light settings including a colour change light show really bring the pictures to life. Foodie Roos, plush characters that look, feel and smell just like their favourite foods, are back for Series 2 with all-new flavours and Food Trucks. Series 2 Foodie Roos are contained within cute Food Truck Playsets which kids can decorate with stickers. Tweet Beats love music and have their own style and sound. When kids place a Tweet Beat in the tree on one of the four branches, they’ll hear music. Each Tweet Beat has their own beat, bass, melody and vocals in their own musical style. Kids can create their own songs by combining the Tweet Beats, while switching birds creates Tweet Beat combinations. Following the success of brands such as Soggy Doggy and Bank Attack, John Adams’ range of Ideal games continues to grow in strength and volume with new additions such as Windy Knickers. Players help granny hang out her washing, but if they roll a storm the washing line will spin and granny will lose her clothes. In the World Series Stare Off Official Game, players go eye-to-eye in a tournament-style knockout. Every match is the best of three Stare Offs, which lets super-starers find out if they have what it takes to be a World Series Stare Off champion. Family favourite Rummikub, the fun numbers game that brings people together, celebrates its 70th anniversary. The brand benefits from a raft of celebrity fans and regular exposure on social media, both of which have helped it stand the test of time. The world’s no.1 puzzle and pop culture icon, Rubik’s, also has reason to celebrate; it’s 40 years since Rubik’s was named Toy of the Year and went on sale mass market. To mark the occasion, a new 3x3 Metallic Anniversary Cube is being introduced. The Anniversary Cube is just as mind boggling as the Classic 3x3, but offers a metallic finish. Erno Rubik, the creator of the original Rubik’s Cube, has also designed a new brainteaser puzzle to celebrate the 40th anniversary. The Pyramid will be just as challenging as the 2x2 Cube and is perfect for Rubik’s fans in the anniversary year. All John Adams’ key new launches will benefit from TV, VOD and digital advertising as well as full PR, influencer and social media plans.
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