2020
Siso Toys UK 01620 674 778 www.simba-dickie-group.de Stand E135 2020 will mark Siso Toys’ first full year of trading since it was set up in May 2018. With the acquisition of Jada Toys and new licences secured, Siso Toys is getting ready to unveil its new ranges at London Toy Fair. In February 2020, Siso Toys is set to launch a range for the animated show from Rainbow, 44 Cats. The new pre-school range comprises collectibles, figurines, playsets and plush. The autumn/winter 2020 range will expand into larger playsets, vehicles and musical roleplay. Siso Toys will be supporting 44 Cats with an extensive marketing plan including TV, YouTube, influencers, digital and PR activity. Siso will also be partnering with retailers on bespoke activity to drive sell through. Masha and The Bear had a strong year in 2019, with Siso expanding the brand to more major retailers and investing in a full, always-on marketing campaign. The 2020 line-up will offer new interactive Masha dolls and Bear plush as well as new playsets and collectibles. Siso Toys will showcase a wide array of Jada Toys items from popular licences including Marvel, DC, Fast & Furious, Stranger Things and Harry Potter, as part of the Hollywood Rides line. The Jada Toys Fast & Furious die-cast range comprises of the most popular cars from the franchise. This year, Siso will introduce new additions from Hobbs & Shaw and Fast 9, as well as offering firm favourites like Domenic Torreto’s Dodge Charger and Brian’s Nissan Skyline. The die-cast cars come in 1:24 and 1:32 scale. In celebration of Batman’s 80th birthday in 2019, Siso Toys has a range of 1:32 scale Batmobile cars from the Batman movies, including The Dark Knight and Batman Forever, and the popular animated series show. Each 1:24 scale Batmobile comes with a mini Batman figure. For Harry Potter fans, the 1:24 scale 1995 Ford Anglia featured in the second film comes with a Harry Potter mini figure. Following the Simba Dickie Group securing the licence for Hello Kitty, Siso Toys is releasing Hello Kitty stretch slime. Available in pink, rose and turquoise, the slime has a unique texture that is formable and stretchy. Also available is the shake and make Hello Kitty slime which forms pink glitter slime. Siso has a new range of plush Hello Kitty items, including an assortment of four 20cm Hello Kitty plushies all with different outfits and themes. This assortment and the larger 30cm Hello Kitty, dressed in an animal onesie plush, will be available from February 2020. Simba’s own IP, Chi Chi Poo Poo Puppy comes with a leash, doggy treats and a poo bag. Chi Chi owners can use the supplied dough to make Chi Chi dog cookies and the leash to take her on walks. Supported with a TV driver, Chi Chi Poo Poo Puppy will be available from February 2020. Siso will be entering the infant market with the ABC infant range. The range includes teethers, rattles, shape sorters and interactive toys such as a toddlers first tablet, first animal piano and first smart phone. The Majorette range of die-cast vehicles and playsets is highly detailed, with die-cast cars boasting opening doors, suspension, transparent front lights and interiors. The diecast vehicles are three inches in scale and have a strong licensing portfolio, including Mercedes, Lamborghini, Audi, BMW and more. The range includes various themes and sets for collectors, with the Creatix Playsets proving a popular choice in 2019. Siso is expanding the offering for 2020 with a greater selection of playsets including a Porsche die-cast theme. Forumla E has also been signed as a new licence. Siso’s Playlife range, based on an adventure/camping theme, includes Jeeps, trucks and ATVs that come with a mini articulated figure. Toy Story 4 was a major success for Siso Toys last year, with the1:24 scale Woody and Buzz top sellers for the company. The core Toy Story range will be on display, alongside the new ranges for 2020.
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