2020
Tomy 01271 336 155 www.tomy.com Gallery 520 Global toy manufacturer Tomy will be bringing its trusted brands including Lamaze, Aquadoodle, Britains, Toomies and Drumond Park Games to Toy Fair this year with new toys being launched across the board, as well as several new brand extensions. Across the pre-school toys category, Tomy’s infant range Lamaze will launch the 3-in-1 Airtivity Centre, extending the life of an activity table from the time a baby starts sitting until they can stand independently, encouraging both floor and table play. Tomy will also be showcasing the 2-in-1 Eggventure Train from Toomies, designed to grow with a child and featuring a variety of play patterns for each key milestone. Adding to its already impressive portfolio, Aquadoodle will launch new products such as the Grab n Mark Mat & Pen – sparking imaginations with a chunky, egg-shaped pen for easy grip, designed to inspire two styles of play. To celebrate 25 years of doodles, Tomy is bringing the original doodle bear back from the 90s and launching the 25th Anniversary Doodle Bear in the plush toys category. The bear is reimagined for a new generation with the compatible app, Doodle Bear Studio, encouraging kids to decorate, animate and share their Doodle Bear creations with friends. There are three new additions to its games section. Fill Your Pants is a comical game where players must race to collect items on their game card, stuffing a wonderfully random assortment of things into their giant pants as they go, with plenty of ridiculous combinations in every game. Greedy Granny in a Spin is the next instalment of the family-favourite Greedy Granny, the game of snap where players race each other to win biscuits from Granny. Tomy is also reviving another classic best-selling childhood game with Screwball Scramble two. The new version will be taking the challenge to the next level with players racing against the clock, challenging themselves, family or friends, with new gameplay using a bridge to connect the original game to level two. In its increasingly popular licensed toys portfolio, Tomy has partnered with Entertainment One, to bring to life three new licensed toys from Ricky Zoom and Peppa Pig. From the new and popular animated show, Ricky Zoom, Lights and Sound Ricky includes an articulated front wheel for multi-directional movement, superior stability so he can stand unaided, an etched light up visor and sounds. As Master Toy licensee, Tomy has also developed the Ricky Zoom Speed and Stunt Playset, inspired by the show and featuring three different ways to play. Children can load Ricky into a super launcher to watch him zoom into action, add the adjustable track with the Super Race badge and create a final Super Jump stage. Tomy’s partnership with Peppa Pig sees the launch of the Peppa Pull & Go Pedalo, with Peppa Pig and Daddy Pig peddling across the boating bath lake. The pedalo comes with removable exclusively dressed Peppa Pig and Daddy Pig squirters, guaranteed for great bath time fun. Tomy will continue to evolve to capture the times and produce quality products, alongside fully integrated marketing support and TV campaigns where appropriate.
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