Nuremberg Toy Fair
Guidecraft
Hall 4, Stand D50-C51 07725 833 273 | www.guidecraft.com Creator of natural, educational children’s toys for over 50 years, Guidecraft enriches children’s lives through creative experiences that encourage imagination and discovery in the classroom and beyond. As part of the 2024 product launch, Guidecraft has added a range of colourful toys to its collection which provide children with opportunities to learn basic STEM principles, experiment with light and shadow and explore using their senses. In particular, the various coloured shapes and pieces in the Light and Colour sets give children a safe way to explore, build and create during loose parts play. Smooth, transparent discs, cylinders, geometric shapes and people are made from durable acrylic and are sized just right for little hands. Children combine these with a light source like an LED Light Table or direct sunlight to create visually interesting setups and explore light and shadow relationships and principles like contrast, colour and transparency. The Light and Colour Geo Set comes with 12 pieces, the Light and Colour Disc Set has 24 pieces, and both the Light and Colour People Set and the Light and Colour Cylinder Set come with eight pieces. Sets are intended for children 18 months and up and offer a mix of pieces in red, yellow, green and blue. Also new for 2024 will be additions to Guidecraft’s Discovery line. In 2023, Guidecraft launched a number of arched Discovery Stackers sets made from extremely resilient, translucent plastic. Based on their success, Discovery Squares, Discovery Circles and Discovery Triangles sets will be released next year. An upgrade from the classic nesting toy, the rainbow-colored pieces in these sets can be used indoors or outdoors to enhance building activities, block play and sensory play with artificial or natural light sources. Each set, designed for ages two and up, will include six pieces.
Character Options Hall 5, Stand B-54
0161 633 9800 | sales@charactergroup.plc.uk Heroes of Goo Jit Zu is a cornerstone property for Character Options, enjoying excellent sales and continued investment into marketing and development. Following the success of the Deep Goo Sea series, which saw King Hydra named one of London Toy Fair’s Top Toys, there’s more to come from this popular theme as the squishy, stretchy heroes are submerged in the depths of the Cursed Goo Sea. Kids can dunk the Goo Jit Zu figures’ heads into cold water to reveal the curse, as half their head changes colour. Thrash and Blazagon will be joined by new creatures including Ultra Race Rockjaw, who has two types of hidden goo. There’s also a Versus pack which sees the exclusive Pantaro take on Squidor in the ultimate battle of the Cursed Goo Sea. ChillFactor has enjoyed an impressive 50% growth year-on-year. With Character’s continued investment into the property, the success of the range will continue in 2024. This brand is available now in over 20 countries and is a top-10 product value line, in the UK, across all lines. At its heart is the ChillFactor Slushy Maker, which creates delicious slushies in seconds with its rapid freeze technology. To ensure the brand maintains its grip on the market, the extensive marketing campaign for ChillFactor will continue in 2024, with new licensed developments also in the works. The all-new Flying Heroes collection launched in autumn/winter and global sales have got off to a flying start. This brand invites kids to select their favourite licensed flying hero, pull the rip cord handle and make the winged figure fly. From the 2023 line-up, Sonic has proved a real smash hit. In response to this success, Character is introducing an electronic Hover and Spin Sonic, alongside a new SpiderMan character. Character Options’ 2024 portfolio will be supported with substantial PR and marketing campaigns.
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