fresh FRESH THIS MONTH:
Each month Fresh sets out to find the latest products that will have toy retailers reaching for the phone. Here are new releases from: Eolo, Mattel & Panini.
Cutie Pops
Eolo Toys www.eolo.com sales@eolohk.com Eolo Toys has unveiled what the company is billing as the latest sensation in the world of collectibles and keychain toys.
The plush and soft toys market is on the rise, fuelled by kids’ growing interest in personalised design and backpack customisation, and the range has been designed in response to these trends. Furthermore, the experience is elevated with a “phygital” presence. The Cutie Land App, with more than 250,000 players and more than 10m games played, offers an interactive playground that seamlessly blends real-world fun and digital world videogames. This innovative approach offers an immersive and enjoyable experience for children. At the heart of Cutie Pops lies a revolutionary concept: interlocking guinea pig plushies that children can pop together to create unique Cutie Chains. This imaginative play aspect encourages kids to express themselves and customise their accessories, fostering self-expression and creativity. In response to the ever-growing trend of surprise unboxing, the Cutie Pops character reveal starts with the purchase. The collection features 24 unique characters, with styles ranging from basic designs to gradient patterns, magical themes and special prints, offering countless options to create endless Cutie Chains in combination with accessories.
Mariah Carey Holiday Celebration Doll Mattel • 01628 500 000 www.mattel.com
This year, a special Barbie x Mariah Carey Holiday Celebration Doll has been released, as Mattel celebrates the chart-topping singer, songwriter and actress by creating a Barbie doll in her likeness. Mariah is known for her festive hits including the holiday classic and her most successful song to-date, All I Want for Christmas is You. The Mariah Carey Barbie captures the incredible vocalist’s signature flair and dazzling style in a glamourous festive look. The doll rings in the holiday season in a glittery red gown with a ruched overlay and a dramatic hem slit, accompanied by gorgeous curls, sparkly silvery accessories and matching red heels. The Mariah Carey Barbie Doll joins a host of other purchase options for fans of all ages of the enduring brand. Kids can host the ultimate pool party with the Barbie Dreamhouse, which has the tallest slide in the Barbie Dreamhouse series to date and a three-story spiral design, while Barbie Pop Reveal dolls offer an unboxing experience filled with eight sensory surprises. Collector Barbie & Ken dolls are presented in roller-skating outfits straight from the movie, in the likeness of Margot Robbie and Ryan Gosling, and the Barbie Dream Boat incudes over 20 pieces and six different play areas including a pool and slide.
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Premier League 2024 official sticker collection Panini • 01604 877 888 www.paninigroup.com
Panini’s Premier League Sticker Collection is back for 2024, bigger and better than ever. All 20 teams are featured in full, from squad shots and shirts to Next Gen stars and Elite picks. The sticker album is packed full of facts, stats and info graphics for collectors and fans alike, making it a real collector’s item. With a total of 636 stickers to collect including shinies, plus parallel stickers too, collectors can get stuck into the Premier League season with this unrivalled, premium quality album. A full 360-degree marketing campaign will support the launch, with Panini ambassador Declan Rice at the forefront. The hugely popular GOAT of Swaps will also return, highlighting the excitement of making those all-important swaps. With a digital first approach to best reach its core target audience, as well as a targeted PR and influencer campaigns, the collection is expected to be a bigger success than ever. Fans can kick-start their collection with a starter pack, which includes a sticker album plus five sticker packets.
