Toy World Magazine August 2021

Page 106

Plush

Sambro International 0845 873 9380 | www.sambro.co.uk Sambro has an established and growing soft lines business working with Disney, Nickelodeon, Hasbro, Care Bears and Teletubbies. The company is home to core franchises of Paw Patrol, Disney Frozen & Princesses, Trolls, Minions, Barbie, Peppa Pig, Fisher Price, Marvel, Care Bears Baby, Teletubbies and Baby Shark. It has its own dedicated in-house design, buying and sales team and offices in Manchester, Amsterdam and Hong Kong. The Sambro Disney Plush range launched to a phenomenal response in 2020 and continues to do well both in the UK and in Europe. Sambro is currently working with Hasbro on a Peppa Pig feature plush range exclusively for the Benelux market and has also been working with Nickelodeon on a number of plush projects across a number of its brands. Sambro’s Care Bears Baby plush range continue to be a mainstay of its product portfolio, as the Care Bears brand celebrates its 40th anniversary in 2022.

Rainbow Designs 01329 227300 | www.rainbowdesigns.co.uk Rainbow Designs celebrates its 50th anniversary with a number of exciting new arrivals this autumn, including fun new additions to The Adventures of Paddington toy range and a beautiful new Disney Classic Pooh Always and Forever Winnie the Pooh Collection. Disney’s Winnie the Pooh celebrates his incredible 95th anniversary this year but is still as treasured today as he was nearly a century ago. Launching this autumn is a stunning new Always and Forever Winnie the Pooh collection, a range of beautiful heirloom gifts for babies. This new range of infant toys includes Soft Toys, a Comforter and a Ring Rattle, all designed to last a lifetime with a focus on sustainable materials, FSC packaging, stuffing made from recycled plastic bottles and recycled plush fabric. Classic licences are proving popular as consumers seek well known character products they know and love and so Rainbow Designs is delighted to have welcomed back the iconic Peanuts brand Snoopy. The Everybody Loves Snoopy range features Charles Schulz’ much-loved iconic characters including a super soft Snoopy Soft Toy, a Cuddly lying down Snoopy and the Cuddly Snoopy and Woodstock Soft Toy. There are a number of new additions joining the successful Adventures of Paddington toy range for pre-schoolers this autumn, including a Talking Paddington Soft Toy and Giant 55cm Soft Toy. There are also two new play sets, the Rescue Set and Figure Set, that will join the existing range of the Play Bus Set, Collectible Figures and Adventures of Paddington Soft Toys. The Home of Classic Character’s extensive soft toy portfolio also features some of the most cherished and best-known children’s characters including Peter Rabbit, The Very Hungry Caterpillar, Elmer, Miffy, Guess How Much I Love You, That’s Not My, We’re Going on a Bear Hunt, Snoopy, Spot and The Snowman and The Snowdog.

Zuru info@zuru.com Award-winning plush collectible brand Rainbocorns features a comprehensive licensed range with new wave introductions including Series 4: Fairycorn Surprise, Jelly Shake Surprise, Epic Golden Egg, and Sparkle Hearts Puppycorn Surprise. Following the 2018 launch of the original Rainbocorns Sequin Surprise range, Fairycorn Surprise is the latest guise, creating an unboxing experience of magical fairy surprises. Children can reveal a host of treats including colour change Rainbocorn poop, a fairy glitter heart and new Fairy Boo-Boocorns to hatch and collect. The Fairycorn edition includes magical fairy wings on the packaging, creating stand-out on shelf and providing children with an additional element which they can remove and wear for added and extended play value. There are seven new Rainbocorn characters to collect including Toof the Bunnycorn, Vacay the Poodlecorn and Honey the Rare Golden Hippocorn. The new Rainbocorns Talkin' Jelly Shake range offers six sweet-scented characters housed in eye-catching sundae-shaped packaging. Including BonBon the Koalacorn and Pudding Pop the Hippocorn, the characters feature a speak and repeat function; kids can press their paw once to hear them giggle and press twice to hear them repeat what they say. Children can swirl, squeeze, and spread their jelly hearts and make their own jelly-based jewellery with Boo-Boocorn charms and beads to collect and create. Expanding the Rainbocorn Christmas offering, Zuru introduces the limited edition Epic Golden Egg as the ultimate gifting solution. Kids can hatch open the giant golden egg to reveal one of three new giant Rainbocorn characters and unbox over 25 layers of glittering and golden surprises, including golden hair accessories, glam glitter and brand new shimmery Boo-boocorns. Characters include Deery Queen the Reindeercorn, Cesealia the Sealcorn and Goldie the Snailcorn. Sparkle Hearts Surprise: Puppycorn Surprise, brings pocket-money and impulse purchase opportunities to the brand portfolio. Puppycorns Surprise offers a collection of seven cute collectible mini plush puppies, including a Dachshund, Pug, Dalmation, Poodle, Labrador, Husky and rare ‘best in show’ Show Bulldog. Puppycorns come in a bright teal reusable egg, with on-theme puppy ears to hint at the puppy-focused unboxing experience. In the now iconic play pattern, children simply hatch open the eggs to reveal seven surprises including all new Puppycorn plush characters, Scratch ‘N’ Reveal Hearts, Scratch ‘N’ Sniff Stickers, Boo-Boocorn Puppies & collectible eggs, Puppycorn Poop and Collectors Guide.

Toy World 106


Articles inside

Company Profile - Kidicraft

4min
page 126

Feature - Autumn Fair

1min
page 124

Special Feature - Colin Fox retires

5min
page 122

Feature - Fidget Toys

9min
pages 114, 116

Company Profile - Golden Bear

9min
pages 110, 112

Feature - Plush

8min
pages 94, 96

Feature - STEM & Educational

9min
pages 72, 74

Company Profile - Sambro

4min
page 71

Brand Profile - SmartLab

8min
pages 64, 66

Feature - Wooden Toys

8min
pages 46, 48

Company Profile - Toynamics

7min
pages 44-45

Fresh

8min
pages 38, 40, 42

Talking Shop - Playroom special

12min
pages 33-34, 36

Opinion - Generation Media

4min
page 22

Industry Moves

9min
pages 16, 18

From the publisher

4min
page 7
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