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optimisation and sales insights to seller & vendor central account management. Selling on Amazon is far more complex than simply creating a listing and posting it, with the road to success a complex and nuanced one. The company says that Toys & Games is one of the biggest and most established vertical markets on Amazon, so businesses looking to make the most of the opportunities on offer would be wise to consider the services Caoss offers; with a free audit of Amazon propositions up for grabs, companies have nothing to lose. Readers can find out much more about Show Cloud, Spider Global and Caoss over the following pages, alongside exclusive feedback from leading toy companies about how they’re addressing the

current challenges, as well as the latest product news from a selection of companies launching new items for Q3/4. Naturally, Toy World is delighted to play its part in helping to support toy companies and retailers through this unpredictable period; no Toy World staff were ever furloughed, while we have maintained both our print issue and daily email newsflash service throughout lockdown. We took the view very early on that we wanted to maintain full coverage, in order to keep the latest information flowing throughout the toy community. In the absence of trade shows and events, Toy World will continue to offer a platform for suppliers to let retailers know about their latest

news, product launches and marketing initiatives. In our September issue, we’ll be running a follow-up Show Off ‘Indie Special’, an additional feature which will focus specifically on the independent retail channel. After a challenging spring/summer period, independent toy retailers will need a strong festive sales season to help them bounce back, and ensuring they get their product mix right will be pivotal to their success in Q4. With face to face meetings off the menu and the Toymaster show cancelled, this feature will help them to decide which new ranges to get behind in the run-up to Christmas. If you’d like to be involved, contact the Toy World team now.

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How can Spider Global help your business? Although we all wish that Covid-19 would just disappear, the virus remains a threat. For the foreseeable future, we all need to find ways to live with the numerous challenges it presents our businesses. The toy industry represents the opposite of social distancing. Annual cycles are structured around major events across the globe, and the sector is characterised by its great people, long-term personal relationships, social interactions and trust. Due to limited travel options and the associated risks, it is now a challenge to approach the Q3/Q4 seasons in the usual manner, and a new route forward must be established. We are hearing of many companies that have adjusted their team sizes, and - with the outlook so uncertain - most will be unwilling to increase them again any time soon. If you cannot travel to the Far East for the rest of this year (and potentially during the first part of next year as well), how do you:

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Manage sourcing? Execute product development? Realise quality management? Secure accurate operations?

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Conduct your negotiations? Develop your supply chain? Solve other issues you may have?

Spider Global is already providing the answers to these challenges, and is experiencing a surge in new projects and customers as a result. Let us be your team in the Far East. We offer a unique combination of diverse competencies and cultural backgrounds, allowing us to go far beyond simple execution. We approach each project with a mix of business consultancy and hands-on, pro-active support, to really take ownership of your projects. We are the glue between your organisation, the factories, the sample makers, the laboratories, the forwarders and more. Every day, we are here in the Far East. We dive deep and ask all the right questions, working collaboratively to guide you towards the best possible solutions. We consider each project from a technical, commercial and consumer perspective, thinking like designers, buyers, consumers, manufacturers, laboratories, engineers and marketers to ensure a favourable outcome. As a team, we have decades of experience working in the Hong Kong buying offices of companies including Vivid, Hasbro, Metro Group, Top-Toy and more, and now we are ready to serve you by becoming your team in the Far East. What are your needs? How can we help you? Please reach out - we will gladly accept any challenges you throw at us.

To find out more, visit www.spiderglobalhk.com

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Toy World Magazine August 2020  

Toy World Magazine August 2020  

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