Toy World April 2018

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Pocket Money & Collectibles

Vivid Imaginations 01483 449944 | www.vividtoysandgames.co.uk

Jazwares 020 3598 5119 | www.jazwares.com Roblox went offline last year with a new toy line from Jazwares designed to power imagination in the same way Roblox inspires participants on the online platform to express their creativity. Fans can take apart the characters in the physical toy line and mix and match parts to create new characters, just like they can in Roblox’s virtual world. The collectible characters are based on the creations of some of the most popular community developers. Following the success of Roblox series one toys in 2017, Jazwares has now launched series two, including 24 collectible blind boxes which are available at Smyths, Toys R Us, The Entertainer, Tesco, Asda and other retailers. The blind boxes contain a mystery figure, accessories, collector’s checklist and an exclusive virtual item code for Roblox users to redeem online. Series three toys will be available from Easter 2018. New Roblox toys for 2018 will include new characters, vehicles, play sets and a comprehensive offering for the girl gamers, supported by heavyweight marketing. Roblox is the largest social platform for play, allowing children to imagine, create, and play together in immersive 3D worlds. Over 22m user-generated online games have been produced on the Roblox platform, with over 64m players visiting Roblox every month to create adventures, play games, role-play, and learn with friends in a family-friendly environment. Roblox is accessible on all modern smartphones, tablets, desktops, Xbox One, Oculus Rift, and other popular VR platforms.

Ooshies are squishy mini figures that double up as pencil toppers, allowing kids to collect all of their favourite heroes and villains. Licences include Marvel, DC Comics, WWE, Pixar and Disney Princess, and the collectibles are available as blind bags, four packs, and seven packs. Best Furry Friends (BFFs) are furry fashionistas with a bestie theme. There are 54 BFFs to collect including furries, exotics, fluffy tails and ultra-exotics. The range includes Mystery Packs, BFF Squad Packs, Deluxe Packs and the Bestie Doll. BFF will be launched with an extensive marketing campaign including webisodes, TV and digital. Micro motorised critters that scurry around, there are 24 different Übals to collect, available as Blind Bags, the Mama and Babies Set, and Giant Mama. Übals will be TV supported with TV and digital. With Pop A Lotz Surprise Pop, kids can push, pop and see what they’ve got. Each Pop A Lotz Surprise Pop contains secret bagged items including a scented 2” plush, collector stickers, foodie plush and pom poms. Squishamals are plush covered squishy characters. Kids can collect 16 different Squishamals characters and enjoy their sweet tropical scent. Also available from Vivid’s collectible portfolio are Stickits, urban vinyl style sticker dispensers, each containing 100 stickers to fire out and collect. Kids can choose from Disney’s Frozen, Disney Princess and My Little Pony. Crayola Washimals Pets can be coloured again and again. Washimals Dog and Cat packs come with two Washimals Pets characters, three Washimals markers and a Scrub Brush. Kids can colour in the pets with the Washimals markers (or any Crayola Washable Marker pen) and then wash under the tap with the scrub brush to clean the pet before colouring again. The Washimals Tub Playset completes any Washimals Pet collection and features four new Washimals Pet characters, six Washimals Markers, and a working bath tub and shower. The Washimals range will be TV advertised at key periods in the autumn/ winter season.

Trends UK 01295 768 078 | www.trendsuk.co.uk Trends UK introduce its new surprise reveal range, Sweet Pups, which lets kids discover a puppy inside scented croissants, macaroons and sticky buns. The realistic pretend pastries can be turned into cuddly plush puppies simply by turning them inside out. There are 12 Sweet Pups to collect, each presented in a pastry-style pack, with the entire range available from late spring. The collectible Slither.io toys are based on the popular game and YouTube hit. Around 60% of British 0-14 year olds have downloaded Slither.io, and 124m games are played a month in the UK. The Slither.io game translates perfectly into a toy line with many different skins which mimic the game. For 2018 Trends UK is expanding the Slither.io range with new items. The Build-a-Slither lets collectors construct their own Slither.io creature with connectable colourway pieces, creating unique skins just like in the game. Available as a Blind Bag Assortment with pieces to make one Slither, and a Multi-Pack Assortment which has four buildable Slithers including a mystery one, the Build-a- Slither range comes with rare and ultra-rare colourways in the collection, allowing kids to make ultra-desirable Slither.io creatures of their own.

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