Fresh Untamed WowWee
FRESH THIS MONTH:
Each month Fresh sets out to find the latest products that will have toy retailers reaching for the phone. In April we have new releases from: Liberty House Toys, Canal Toys, Kids@Play & WowWee.
Biobuddi building blocks Liberty House Toys
0203 598 5119 | www.jazwares.com
0151 479 3135 | www.libertyhousetoys.co.uk
The latest addition to WowWee’s successful Fingerlings family, the Untamed Raptors are fierce and unpredictable dinosaurs - a world away from their Fingerlings cousins. Kids can choose whether their raptor is friend or foe; a shake or poke will unleash their ferocious side, causing the raptors to roar, hiss, and chomp. However, if kids pet their noses the raptors can be tamed, and will hum, coo, and purr. Four different characters are available, each with its own personality: Stealth, Blaze, Fury, and Razor. Complete with snapping jaws and gripping claws, the interactive dinosaurs react to touch, motion, and sound with over 40 different sounds and animations. Distributed by Jazwares, Untamed will be launched with high-level global marketing support, including YouTube influencer videos, TV campaigns and a global PR campaign, including UK specific activity securing reviews, features and social media support. Untamed Raptors are available now.
Made in the Netherlands, Biobuddi building blocks are made from green polyethylene using the leftovers of the sugar cane plant, making them completely recyclable. These new ‘green’ biobased building blocks contain 0% oil-based chemicals; the raw materials are derived from plants, not oil. What’s more, no oil-based chemicals are used during the manufacturing process to enhance the performance or colour of the products. The packaging, stickers, instructions and glue are also 100% biobased. Liberty House Toys has been appointed as the exclusive UK distributor for the Biobuddi brand. Suitable for children from 18 months to six years, each set also includes a manual with educational game ideas. With 13 themed sets to choose from and more on the way, the building blocks provide sustainable, biobased play, giving parents a green option at retail and helping to protect the environment.
So Glow DIY range, Canal Toys 07492 411 142 | www.canaltoys.fr/en Canal Toys has announced the UK launch of its So Glow DIY range. Simple and mess free, this comprehensive range of DIY kits enables children to create and customise their own light-up glitter glow jars. Each set in the range is simple to use, comes with everything needed, and includes a collectible character. Available on shelves from August, the So Glow DIY range is on trend, affordable, collectible and mess free. Paul Clark, head of UK for Canal Toys, commented: “The So Glow DIY range reflects our ability to spot future trends, design, manufacture and launch a range ready to support our partners for peak season. We will be fully supporting this new range with a comprehensive marketing and media campaign in 2018.” Arriving in August, customers can place orders now for the So Glow DIY range which includes: Magic Jar Studio, Vanity Case, Mini Kits, and individual jars that are ideal as impulse purchases.
WRC Slot Car Racing Sets Kids@Play 01423 611047 | www.kids-at-play.com Kids@Play introduces its 1:43 Slot Car Racing Sets, in partnership with the World Rally Championship (WRC). Four sets are available, and all sets include two official liveried vehicles with working headlights. Each set allows for a minimum of four track layouts, with differing track pieces to bring the action to life. New entry to the range, Ice Rally Cup Set, puts the thrills of WRC racing into the hands of fans. The thumb controllers include a boost function to add the acceleration impact that drivers need to be champions. There are three further sets in the range, with the highest priced set featuring 8m of track featuring double loops, a super banked track, chicane pieces, cross track, bridge, and lap counter. All the sets are competitively priced and will be supported by marketing working alongside the real-life events, with the Welsh WRC event taking place from 4th to 7th October.
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