Licensing World May 2018

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Vegas Licesning Expo

Aardman Animation 01179 848 485 | www.aardman.com Stand K230 Series 5 of Shaun the Sheep is broadcasting in over 170 territories worldwide, and a movie sequel is in production for 2019. Aardman will continue to work closely with Studiocanal on developing a strong licensing and promotional programme for the film, including publishing and live experiences. This summer sees the launch of a new series for early years English language learners - Learning Time with Timmy - on a dedicated YouTube channel, and with a number of international broadcasters. The team is developing an international publishing and licensing programme, to further extend the brand and increase global accessibility. Finally, Wallace & Gromit will be celebrating 30 years in 2019, and the studio is looking to talk to licensing and promotional partners for its anniversary campaign.

Sesame Workshop (212) 875 8469 | www.sesameworkshop.org Stand Q192 At this year’s show, Sesame workshop will be highlighting its core brand, Sesame Street, and Esme & Roy, its new series. Named one of the most innovative companies by Fast Company, Sesame Workshop and Sesame Street, are more relevant than ever. Focusing on the consumer experience, the company has recently announced renewals with SeaWorld and Beaches resorts. This year, a second show is touring with Feld Entertainment, and the Sesame Place theme park is debuting its newest coaster Oscar’s Wacky Taxi. A new book for adults - The Joy of Cookies: Cookie Monster’s Guide to Life – will also be launched this year. Sesame Street is collaborating with top lifestyle companies to create distinctive products that resonate across generations. From graphic tees, handbags, canvas prints, home décor and skateboards, fans will see a range of textures, shapes and googly eyes appear in new collections from Bioworld, Mad Engine, Zara, Puma, H&M, Globe, Lauren Moshi, Drake General Store and Land of Nod (Crate and Barrel Kids). Sesame Street has just launched Cookie Monster’s Foodie Truck!, a new series following Cookie Monster as he hits the road in a food truck to learn where food comes from. Visitors to the show can meet Cookie Monster, and the puppeteer David Rudman, at lobby area D4, May 22nd and 23rd from 9am-3pm. Finally, Sesame Workshop’s newest series, Esme & Roy, will also debut on HBO this year, and visitors to the show can enjoy a sneak peek of what the new property has to offer.

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BBC Studios 020 8433 3460 | www.bbcworldwide.com Stand N204 BBC Studios (formerly BBC Worldwide) is back at Vegas Licensing Expo with brands for all ages. Global hit Doctor Who will undoubtedly be a main attraction as excitement builds for the new series, with new deals from the US and UK to be announced in the coming months. Already, Titan has renewed for the US, Canada and UK for figurines, apparel and gifts/novelties. BBC Studios recently partnered with John Adams Leisure to manufacture and distribute the first ever official Strictly Come Dancing board game, which goes on sale this summer. The Bafta and International Emmy Award-winning Hey Duggee had an incredible year in 2017. Hey Duggee toys launched in the US through Jazwares in July 2017; a deal was brokered with Chicco to stock toys in its 150 stores in Italy; the series hit over one billion video views across streaming platforms Tencent, iQiyi and Youku in China; Australia signed up Winning Moves as games partner; a plethora of new softline deals were secured in the UK, including Dreamtex for bedding; and the series won two more Baftas. With series three greenlit, and a raft of further deals in the pipeline, the success of the property looks set to continue in 2018. The success of landmark natural history series Planet Earth II and Blue Planet II has led to the BBC Earth brand becoming a big draw. Recently, White House Leisure inked an agreement to create plush toys for the UK and EMEA, and ACCO signed a deal to create BBC Earth-branded calendars for the US and Canada.


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Licensing World May 2018 by TOYWORLD MAGAZINE - Issuu