Licensing world May 2017

Page 70

Nickelodeon 020 3580 2000 | www.nickjr.co.uk Nickelodeon and Viacom Consumer Products UK will be focusing on pre-school properties in Vegas, with its largest ever pre-school offering. The team will be taking partners through key on-air activity for brands such as Paw Patrol, Shimmer and Shine and Blaze and the Monster Machines. Nickelodeon will continue to roll out new episodes of Shimmer and Shine on Nick Jr. and Milkshake! and continues to perform strongly with the Shimmer and Shine costume characters. Blaze and The Monster Machines takes on a new look as the Wild Wheels theme launches on air, and is supported with themed style guides and a new range of toys from Fisher-Price, while Paw Patrol will feature a new pup this autumn, in a new spy special. The company will also be introducing new pre-school properties. Rusty Rivets, co-produced with Spin Master Entertainment, debuted in March, and has been Nick Jr. UK’s most successful launch ever, resonating strongly with both boys and girls. The series encourages kids to get creative with gadgets and promotes imaginative problem solving. With strong ratings, it expects that demand will be high when product rolls out in the UK from early 2018. Another Nick Jr. success, Nella The Princess Knight, launches in the UK in mid-May. The series has been performing well in the US and expectations for the series’ performance in the UK are high, especially with the strong marketing and PR support being given to the launch. Vivid is master toy partner for the property and sees huge partnership opportunities for Nella across all categories. Beyond pre-school, Nickelodeon has a live-action opportunity for partners with the NVCP representation of teen sensation, Jojo Siwa. Through her social channels, Jojo has a following of over 12 million with over 221 million views of her single alone. Finally, plans will be revealed for evergreen properties Teenage Mutant Ninja Turtles and SpongeBob SquarePants. A brand new Teenage Mutant Ninja Turtles series is coming to TV in 2018, and the first look at the new series will be shared with partners in Vegas. Nickelodeon will also be sharing plans for SpongeBob, building on the success of SpongeBob Gold this year.

Centa IP 44 (0)787 969 8465 | www.centaip.com BeatBugs is a 3D animated series inspired by music made famous by The Beatles. It is brought up to date by a collection of contemporary global music superstars, including Robbie Williams, Sia, Pink, Rod Stewart, and James Corden. With 2017 seeing the 50th anniversary of the release of the seminal Sergeant Pepper album, interest in The Beatles remains high across the globe. The show was launched on Netflix in August 2016, where it was originally commissioned for two series. The programme has now been commissioned for a third series, and there will also be a 44 -minute holiday special broadcast over the winter period. Universal will be releasing the soundtrack and DVD this summer, while there will be a retailer exclusive launch, featuring a range of merchandise, during the autumn/winter period. The TV series will go free-to-air in summer 2018, when a trade-wide release of the licensed range will take place. Ultimate Source has the global master toy licence and will be working with Golden Bear as the master toy distribution partner in the UK, while Harper Collins has signed global publishing rights, Igloo Books has a local publishing deal and Sakar is on board in the electronics category. Following on from the success of the BeatBugs concept, the company behind the show has announced that its next project will feature another iconic musical catalogue, Motown. More will be revealed about the new project at Licensing Expo. Centa is also looking after the UK rights for a new animated TV series, Zafari. The show tells the story of a group of friends who inhabit a land where all the resident animals have been magically born with an amalgamation of varying skins, patterns, and characteristics, making each individual truly unique. Zafari celebrates themes of diversity and acceptance, and features a rich cast of creatures, including lead character Zoomba, an elephant with zebra stripes. The series of 52 11-minute episodes is aimed at younger children, and is expected to make its free-to-air debut in Q1 2018.

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