Licensing world May 2017

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Character Licensed Merchandise

Funrise 01908 555 640 | www.funrise.com The Funrise portfolio has expanded for 2017 to include new property Luna Petunia. As master toy licensee for the new Netflix Luna Petunia series, Funrise has created a toy line that brings the world of Luna and her friends to life as they embark on adventures in Amazia. The Cirque du Soleil Junior show is an imaginative world in which kids are encouraged to believe that they can make the impossible possible. All of the main characters and key moments from the show are included in an assortment of products including figures, mini playsets, plush, large dolls and more. Rounding out the line is the key driver, the Petunia Manor Playset, which features figures, lights and sounds from the show. Funrise will be launching the Luna Petunia range with a full marketing campaign that is to include TV, digital, and parental support.

Mattel 01628 500111 | www.mattel.com Movie Moves McQueen has joined the Disney Pixar Cars 3 range, while the Florida Speedway Playset lets fans race around the motorised track. The Justice League Action range includes a Justice League 12” Action Figure Assortment. Also available is Battle Wing Batman and the new Batmobile. Role-play items include the Voice Changer Helmet, Cyborg Blaster and Cape & Cowl set. The WWE Tough Talkers 6” Figure Assortment has sound-recognition technology that allows figures to interact with signature phrases and sounds. They can be used with the Tough Talkers Interactive Ring Playset. New to the Thomas & Friends’ My First range is the Day to Night Projector and Railway Pals Destination Discovery, while the Adventures range launches the Shark Escape set and Misty Island Zipline. The Trackmaster range introduces Demolition at the Docks and the Scrapyard Escape Set. The new Shimmer and Shine range will include floating dolls, musical playsets, and bangles.

Blue Sky Studios 01133 879 670 | www.blueskydesigns.co.uk

Chicco 0121 454 9707 | www.chicco.co.uk

Looking ahead to Q4, Blue Sky Studios has two key licences backed by movie releases, the first being My Little Pony. The company has a comprehensive movie-specific range of more than 25 products covering stationery, activity, gift and lighting. Advance listings are strong and the brand has been backed by a number of major retailers. My Little Pony has risen in popularity over the past 18 months, and with the increasing interest in the movie the company expects a successful year for its licensed range of My Little Pony toys. Star Wars is set to have a dominant presence again at Christmas with The Last Jedi movie being released in cinemas in December. The company offers a range of both movie-specific product and classic Star Wars, covering stationery, gift, and consumer electronics. New additions to the range include the limited edition Shadow Trooper Bluetooth speaker, a cinema light box, and a Death Star message board. The range of gift and consumer electronic products is preparing for a relaunch in refreshed black and white packaging. The company recently acquired the Hasbro property Hanazuki, and is experiencing positive interest from a number of retailers despite only being in the very early stages of product development. Slated for launch in 2018, the company is working on a wide number of products across a variety of categories in the girls market, and retailers are urged to monitor product development and news as the range progresses.

The Fiat 500 Remote Control is suitable for toddlers aged two years and upwards. It is based on the Fiat 500 sports car and is controlled using a steering wheel shaped remote, which also features a horn. The Fiat 500 joins the RC range by Chicco, which includes other vehicles such as Billy Big Wheels and Johnny Coupè.

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