Licensing World May 2019

Page 50

Character Licensed Merchandise

Geomagworld 07831 886 997 | www.geomagworld.com Geomagworld, in partnership with Viacom/Nickelodeon Consumer Products (VNCP), has created a range of Magicube Paw Patrol Character and Vehicle Sets. Magicube allows even the youngest children to develop their first manual and dexterity skills, enabling solid 3D building through simple and creative play activities. Each Magicube Paw Patrol character set contains three cubes, with each side featuring a part of one of the heroic pups. Two SKUs are available; the first featuring Chase, Skye and Rocky, and the second containing Marshall, Zuma and Rubble. Each pack shows the pups in different positions and poses, so fans can enjoy mixing and matching them all. Also available are Paw Patrol Vehicle 5-piece Magicube sets. The three available SKUs feature the vehicles of Skye, Chase and Marshall, and allow kids to build 3D models of each character’s vehicle or badge.

Jumbo Games 01707 289 289 | www.jumbo.eu As well as its successful own brand lines, Jumbo Games creates premium licensed puzzles and games across a broad range of children’s brands. This year, the company will be supporting Disney movie releases with a range of new products. With Frozen II on every child’s must-watch list, Jumbo is investing in five brand new puzzles based on the hit property. The range comprises a 4 Shaped Puzzle Set, a 4-in-1 Puzzle Pack, a 50-piece Movie Poster Puzzle and 4-in-1 Round Puzzles, as well as the Puzzle & Colour Box Set for creative puzzlers. Frozen fans will enjoy Jumbo’s new board game; set to feature key themes and characters from the movie, the game allows children to work together whilst interacting with various elements of the game. Frozen II products will hit retail in October. Older audiences are a key target for Jumbo, which has developed a new 1,000-piece Dumbo puzzle using classic artwork from the original movie. Later in the year, Jumbo will also be supporting the live-action releases of The Lion King and Aladdin with 1,000-piece puzzles for each. These new additions bolsters Jumbo’s existing offering, which includes a Mickey 90th Anniversary 1,000-piece puzzle, and Snow White and Bambi 1,000-piece Movie Poster Puzzles. To celebrate the 30th anniversary of the Disney classic The Little Mermaid, Jumbo is launching two eye-catching new lines; the 1,000-piece puzzle and 50-piece Movie Collection Puzzle are sure to appeal to all fans of the movie, young and old. CBeebies’ pre-school bedtime show, Moon and Me, first aired in February and has already proved a hit with children and parents. The colourful characters, unique storylines and imaginative scenes created by Andrew Davenport provide the perfect backdrop for Jumbo Games’ new range of puzzles, which launches in September.

Smiffys 0800 590 599 | www.smiffystrade.com Working closely with agencies and licensors allows Smiffys to continually bring new licensed dress-up products to life. By listening closely to its customers and consumers, the dress up and party specialist aims to place itself at the forefront of the latest trends with its inspired designs, excellent service and innovative products. Recent signings for kids’ licensed products include The Elf on the Shelf and Miffy. 2019 also sees the introduction of new toddler costumes aimed at the pre-school market, with characters including CBeebies favourites such as Bing and Postman Pat, as well as the TV classic Wind in the Willows. Licensed adults’ costumes are also available. Smiffys offers an entire party package, comprising award-winning costumes and accessories to wigs, make up, and décor, offering great value for money across the board. All costumes and accessories are designed in-house in the UK, and exceed the safety standards required by law, complying with both EN71 regulations and Nightwear (Flammability) Standards BS 5722.

Worlds Apart 0800 389 8591 | 0800 389 8591 The Collection from Moose Toys is distributed in the UK by Worlds Apart. New figures include fanfavourites Tomato Head, Crackshot and DJ Yonder, while a new Battle Bus play set will also be launching later this summer. A fresh supply drop of the pocket money collectibles and a new Port-a-Fort play set land in stores in May. The range will feature limited edition figures of Dire and Calamity, complete with swappable weapons, accessories and Back Bling. The Fortnite Battle Royale Collection is available in Solo (one figure, £4.99) Duo (two figures, £9.99) and Squad (four figures, £19.99) packs. With the collection growing to a Royale-sized roster of 100 characters in 2019, fans will never know who’s dropping next.

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