PROPERTY PROFILE
HASBRO’s new Beyblade Burst product line is available at all major retailers in the U.S., Canada, Australia, and New Zealand. The line introduces a new “burst” feature designed to bring more excitement to the battling play pattern. A battle can trigger the spinning tops to burst into pieces, creating suspenseful competitions. Each burst rate varies. The initial line will consist of customizable Beyblade Burst tops with interchangeable components along with a Beyblade Burst BeyStadium and Beyblade Burst Epic Rivals Battle Set for fans to engage in head-to-head competitions. Beyblade fans can also train for battle digitally with the Beyblade Burst app available in the App Store and on Google Play for supported iOS and Android devices. Players can scan their Beyblade Burst tops into the app and interchange the top components to create a customized virtual top that they can use to battle with a friend. The Beyblade Burst app also includes a tournament mode and multi-player mode.
BIOWORLD signed as an apparel partner and features a range of Beyblade T-Shirts. The T-shirts feature the brand’s graphics and are available in blue, black, green, red, and navy styles. The blue shirt includes high-density ink; the black shirt features the theme of head-to-head competition between the two main characters; the green shirt includes an action shot; the red shirt features the phrase, “Let It Rip;” and the navy shirt has a metallic ink treatment over a group shot of the characters.
BJORNA signed as a home and textile partner for Beyblade. The collection includes the Beyblade Burst 2-Piece Bedding Set, which features a pillowcase and a duvet cover with the two main characters, Valt and Shu, in epic battle poses. The duvet cover is reversible, so kids can flip it over for a different duvet with a design of their favorite Beys. Additionally, the Beyblade-branded towel features Valt in an epic battle pose, along with the battle cry, “Let It Rip.”
SUPER IMPULSE will offer Beyblade Burst Action Keychains, which bring more fiery excitement to the Beyblade brand. Set to the same scale as the new core toys, the key chains feature a pump-activated spin mechanism that creates a flywheel-activated shower of sparks, all safely contained within the transparent shell. Series one includes three models: Spryzen, Roktavor, and Valtryek.
SUN CITY will offer products in the swimwear and headwear categories. The licensed bathrobe features dual-sided visuals and a hood. Additionally, a blue cap and a red cap are available. The blue cap has graphics on the front, while the red cap has details on both the front and the back.
Beyblade Burst 2-Piece Bedding Set
toybook.com | MAY/JUNE 2017 | THE TOY BOOK 111