PROPERTY PROFILE
Licensor: BBC Worldwide
ABOUT THE SHOW
BAFTA and International Emmy Award-winning Hey Duggee, a Studio AKA production with BBC Worldwide, airs on Nick Jr. in the U.S. and Treehouse and BBC Kids in Canada. This beautifully animated series unleashes a child’s imagination and sense of fun as they explore their world. Each episode of this colorful, entertaining, and occasionally surreal animated series starts with Duggee welcoming the squirrels, a group of curious little characters who are dropped off at the Squirrel Club by their caregivers. That marks the start of laughter and learning as they discover new things about the world around them, all under the patient guidance of Duggee.
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The Hey Duggee series, which airs on Nick Jr., has now grown to be a significant and special brand for the BBC. The characters and stories which have been entertaining children while encouraging them to explore, discover, and play in a safe and happy environment are now coming to life with new partnerships.”
—Carla Peyton, senior vice president, licensing, BBC Worldwide North America
LICENSED PRODUCTS JAY FRANCO
BBC Worldwide North America announced a new partnership with Jay Franco for Hey Duggee-branded bedding, bath goods, beach products, and storage products in the U.S. and Canada.
CHILDREN’S APPAREL NETWORK
BBC Worldwide North America signed with Children’s Apparel Network for Hey Duggee-themed girls’ and boys’ apparel, swimwear, layettes, and outerwear in the U.S. and Canada.
104 THE TOY BOOK | MAY/JUNE 2017 | toybook.com
JAZWARES
BBC Worldwide North America announced Jazwares as master toy licensee for Hey Duggee in the U.S. and Canada, in a deal that includes plush, play sets, figures, and vehicles. Jazwares will translate the fun and humorous plots of this series into a new line of playful toys reflecting the adventures of the Hey Duggee brand. The product launch will consist of collectible figures of all of the main characters—Duggee, Happy, Norrie, Roly, Tag, and Betty—as well as vehicles, small plush, and a 12-inch feature plush Duggee with sounds. Also available at launch is the Squirrel Club play set. Kids can open the secret door, slide down the slide, or go up the elevator. The set offers enough room to store all of their Hey Duggee badges. The play set features three floors and closes for convenience with a handle to carry it anywhere, and includes Duggee and Enid the Cat figures.