SWEET SUITE 16: MAKING WAVES IN NYC THE TOY INSIDER’S SEVENTH ANNUAL SWEET SUITE EVENT will take place on July 13 aboard the Majesty Yacht docked in New York City. Known as The Biggest Night of Play, the premiere toy party of the year will welcome more than 400 influential bloggers and vloggers and more than 100 members of traditional media to connect with toy companies in advance of the holiday shopping season. And for the first time ever, Sweet Suite will welcome 18 of the top influencers under the age of 18 to join in on the festivities. Sweet Suite will be the feature event at the third annual Blogger Bash, a two-day conference for experienced digital influencers featuring parties, exhibitions, and speed pitching sessions. Blogger Bash welcomes attendees into high-energy party atmospheres, giving them a chance to have fun while mingling with brands in a professional yet inviting setting. This year at Sweet Suite, bloggers will enjoy one-on-one time with representatives from more than 75 of the hottest kids’ brands and properties on the market, including VTech, Activision, Jakks Pacific, LeapFrog, Hasbro, Spin Master, Lego, TOMY, Warner Bros., Fisher-Price, and more.
#SweetSuite15 generated more than 95 million Twitter impressions, more than 8,000 original Instagram photos, and hundreds of blog post recaps. This year, Sweet Suite will give digital influencers and members of the press a chance to meet old and new friends while sipping on cocktails, feasting on sweet treats, and—best of all—playing with toys before they even hit the market. Enormous swag boxes will be shipped directly to attendees’ homes after the event, sparking a resurgance in social media impressions and ensuring bloggers and journalists have products on-hand to review and share with their followers. With limited sponsorship opportunities still available, there is something to fit every budget, allowing toy companies of all sizes to get in on the action and get products in the hands of the most influential press, bloggers, and vloggers. Get on board this year to party, play, and make an impression. » If you’re interested in learning more about these events, contact Laurie Schacht at firstname.lastname@example.org.
TOYBOOK.COM | may/june 2016 | THE TOY BOOK 17
Many of us are traveling to Denver for the American Specialty Toy Retailing Association’s (ASTRA’s) Marketplace & Academy trade show, and in...