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KELLYTOY Kellytoy, a subsidiary of Jazwares, expands its Squishmallows brand with Squishmallows Backpacks. The first series of these 12-inch backpacks includes eight characters from recent Squishmallow squads. The backpacks are as soft as original Squishmallow plush animals and feature a zipper top, a loop for hanging, and adjustable straps.

Grinch and Max Mallow Plush

DR. SEUSS ENTERPRISES Dr. Seuss Enterprises partnered with Aurora on new plush inspired by How the Grinch Stole Christmas. The Santa Grinch Light Up Plush includes luminous features to give the Grinch a festive, holiday glow. The Grinch and Max Mallow Plush are 2.5-inch collectibles that will be available this August.

MOOSE TOYS This August, Moose Toys will release Squeakee Dino, a balloon animal with a twist for kids ages 5 and up. B-Rex features more than 70 sounds and movements. Kids can put on his headphones to watch him dance, pull on his bone to play tug of war, and pull his tail to reinflate him when he pops. Dream Seekers dolls are meant to inspire kids to achieve their aspirations and believe in themselves. Each 14-inch doll has a unique dream mark on her wrist and comes in a “wish upon a star” package. Kids ages 4 and up can build a monster back to life with Treasure X Monster Coffin. Kids can uncover each creepy monster from the spiderweb compound and mix and match their heads, bodies, and limbs them with the other monsters in the collection. Heroes of Goo Jit Zu is a line of stretchy heroes who have goo powers. Each faces a bad guy and has its insides morphed based on their planetary beginnings. Kids can pick their battles with individual Hero Packs or choose a match up with two action figures in the Versus Pack. Kids ages 3 and up can feed Kindi Kids Bubble ‘n Sing Poppi Pearl or Bonnie Bubbles their tropical ice cream-scented formula, then press their tummies to watch them blow bubbles. The dolls make more than 20 giggle and coo sound effects.

Squeakee Dino

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