PLAYMONSTER’s My Singing Monsters are collectible singing figures that look and sound exactly like the monsters from the mobile game My Singing Monsters. Each monster can play its music solo, or kids ages 6 and up can collect multiple monsters and set them near one another to make them sing in sync. Each monster includes one of its favorite accessories from the game.
BASIC FUN! is launching Mash’ems — Baby Shark Series 1, squishy collectibles that feature Baby Sharkthemed characters. Kids ages 4 and up can collect all six, including an ultra-rare mystery character.
JUST PLAY expands its Hairdorables collection with series five: the Hairdorables Hair Art Series. Kids ages 3 and up can customize the dolls’ “Big Hair Don’t Care” attitudes with name barrettes and printed hair art extensions. Each doll is packaged in a reusable, plastic carrying case and features a fashion-forward look, a bright hairstyle, and accessories from one of two new themes: Masquerade Through Time and After School Fun.
Oh! My Gif from MOOSE TOYS is a line of moving collectible toys inspired by GIFs, memes, and social media stickers. The collection includes 50 “GIFbits” characters, including an exercising doughnut, a cat typing on a computer, and more. Each GIFbit features movements that kids ages 6 and up can reset with a touch. Kids can download a digital sticker version of the characters on the app that they can save on their phones and use across all social and messaging apps.
46 THE TOY BOOK | APRIL/MAY 2020 | toybook.com
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