March/April 2011

Page 16

Property Profile Licensor: Ludorum, plc Main Characters: Wilson, Brewster, Koko, Hoot and Toot, Vee, Old Puffer Pete, Zephie, Harrison, Calley, Frostini, Mtambo, Action Chugger, Speedy McAllister Chuggington airs on Disney Channel’s Disney Junior Block. “Since launching on Disney Junior a little over a year ago, Wilson, Koko, and Brewster have been on the fast track to becoming kids’ favorite trainees, while the show’s social readiness lessons—like respect, cooperation, and listening—have been applauded by parents. Following the immediate success of the show, parents and children were clamoring to get their hands on Chuggington products, which is why we started rolling out product in late 2010. Our consumer products launch is now well underway and there will be even more innovative and interactive products hitting shelves this year, from toys and games to apparel and décor.” - Maureen Taxter, senior vice president of consumer products, Ludorum

Did you know. . . — Coming up with the character names is a group effort. Did you know Mtambo means "engine" in Swahili?

— The phrase “chug around town" inspired the property's name "Chuggington." — The trains in Chuggington are based on trains throughout history from all around the world. — Chuggington birthday supplies are the most requested product on Chuggington's Facebook page. See some of the amazing cakes that moms and dads are making for their young trainees at www.facebook.com/chuggington. — Learning Curve has now shipped out more than 1 million Chuggington engines to retailers in the U.S. and Canada.


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March/April 2011 by The Toy Book - Issuu