Welcome to the Toy Fair New York issue of The Toy Book!
We are so excited to present our biggest issue of the year! We packed as many new products, trends, and industry analysis into this issue as possible to give you the tools you need to be prepared for the year ahead!
IN THIS ISSUE:
State of the Industry: We spoke with toy industry analysts and executives to provide you with the top trends, stats, and predictions for the year ahead.
How the Industry Can Learn From Last Year’s Mistakes
China, Acquisitions, and a Post-TRU World
On Amazon, Adults Control the Toy Space
State of the Industry Q&A
Hundreds of pages of new products for 2018! Read the whole issue or click around by category:
Impulse & Collectibles
Activities & Construction
Dolls & Plush
Outdoor & Active
Infant & Preschool
Games & Puzzles
Vehicles & Action Figures
There’s so much more inside! Flip through the pages and let us know what you think!