PROPERTY PROFILE
“Shimmer and Shine has been a breakout hit for Nickelodeon in 2016, engaging girls, boys, and parents with imaginative stories that promote resilience and teamwork. We introduced our first line of consumer products last summer and the appetite continues to grow for toys, dress up, apparel, and more that bring this dynamic show off the screen. As Shimmer and Shine’s magical adventures continue in season two, we’re excited to see more growth across all categories in 2017." —Pam Kaufman, chief marketing officer and president, consumer products, Nickelodeon
Meet the Characters Shimmer is a sweet, bright, and cheerful genie. She is an eternally optimistic dreamer, which leads to lots of giggly and funny moments during each adventure. Shimmer is having the time of her life, and wherever she goes, her pet gibbon monkey, Tala, is by her side. Shine is sassy and confident. Even though they’re twins, Shine comes across as an older sister (only by a minute) to Shimmer. She is spunky, bold, and witty, with an energy that can’t be tied down. There’s one thing that makes Shine melt—animals—especially her pet Bengal tiger cub, Nahal. Leah is warm, caring, and thrilled to have two secret genies as her best friends. She’s straightforward, honest, and the most grounded of the trio. Her natural instinct is to be calm and to think things through before she acts, so having Shimmer and Shine as genies keeps her on her toes.
122 THE TOY BOOK | FEBRUARY 2017 | toybook.com
Shimmer and Shine Facts
ª The series features a social-emotional curriculum highlighting the importance of teamwork, resilience, and overcoming obstacles. Shimmer and Shine currently ranks as the No. 1 preschool show in its timeslot across all TV, and season two of the series is posting double-digit gains over the first season. ª Shimmer and Shine has been picked up for a third season. ª Kellie Pickler, star of CMT’s I Love Kellie Pickler, has an upcoming guest voice appearance on the show. She plays Zora, an adventurous and free-spirited pirate genie, who explores the many magical islands of the world in her flying pirate ship. Pickler will also sing two original songs in the episode. ª Each episode takes nine months to make. ª Custom software was written to generate the genie sparkles that come off of Shimmer and Shine’s feet when they fly. Approximately 50 percent of every scene includes special effects. ª Using a mix of color, texture, and geometry switches, the artists on Shimmer and Shine have created more than 60 unique characters for season two. ª More than 2,500 individual storyboard panels were hand-drawn for the upcoming two-part season two finale. ª In an earlier version of the show, not only were the genies not sisters, but Shimmer’s name was Mia and Shine’s name was Jade.