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Halloween in 2015
This Halloween is shaping up to be better than ever. Thanks to an upswing in the economy, coupled with a weekend Halloween for the second year in a row, the holiday is on track to set new records. More adults will be dressing up this year, and some will purchase multiple costumes in order to celebrate in style all weekend long. The trend of families dressing up in coordinating costumes expands with more options for taking family time to the next level. And with bigger budgets and a longer window open for partying and trick-or-treating, families will look to build out their home’s creepy/haunted themes, both inside and out. In this issue, we take a look back at what worked for Halloween 2014 and look ahead to trends and top costumes for 2015. Enjoy The Halloween Insider! —Jackie Breyer
Winter 2015 Tabl e of C on ten ts 6 Perspectives: Pop culture continues to influence costume shopping. 8 Halloween Stats 9 Industry Update 10 Insider Look at: Trends Partying Down in 2015 14 Insider Look at: H&P Expo Stock Up for Saturday 16 Expert Perspective: Howard Beige, Rubie’s Costume Co. 30 Flashback: Halloween 1995
P r od u c t S h o w c a s e CO-PUBLISHERS
Laurie Schacht and Jonathan Samet laurieschacht@aol.com and jsamet@adventurepub.com
18 Adult Costumes
EDITOR-IN-CHIEF
Jackie Breyer jbreyer@adventurepub.com
20 Home Décor
SENIOR EDITORS
Marissa DiBartolo mdibartolo@adventurepub.com
22 Kids’ Costumes
Ali Mierzejewski amierzejewski@adventurepub.com
24 Pet Costumes
Phil Guie pguie@adventurepub.com
26 Makeup & Accessories
ASSOCIATE EDITORS
Christine Duhaime cduhaime@adventurepub.com EDITORIAL ASSISTANT
Deanna Atkins datkins@adventurepub.com
EDITORIAL INTERN
Magdalene Michalik
PRODUCTION DIRECTOR
Bill Reese breese@adventurepub.com
All rights reserved. Reproduction in any form is prohibited without prior written consent of Adventure Publishing Group. All photographs, logos, and artwork are the property of their respective owners.
The Halloween Insider
28 Toys & Media
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Winter 2015