February 2015

E

Extra by Mayflower Makes Balloons Easy to Get Into

XTRA BY MAYFLOWER has developed a kit system to make it easy for specialty retailers to get involved with balloon sales. Starter kits make it easy and inexpensive to have a helium regulator that automatically fills each balloon, a safety stand for the helium bottle, and a curated selection of top-selling designs. There are birthday booster kits with best-sellers, top licenses, and lots of other categories available. When retailers know what designs work for their market, they can order individual designs with no dollar minimum order requirements imposed. The Extra by Mayflower program features made-in-Minnesota Anagram balloons, which are self-sealing. There are hundreds of designs available in a variety of shapes, sizes, licenses, and price points.

S

Make Music with Schoenhut

E

Eitech Offers Models in Steel

ITECH sets are intended to promote three-dimensional thinking, creativity, and learning skills. The latest additions to the line include the Eitech Skyscraper Construction Set, which offers young builders everything they need to construct models of rockets, racecars, airplanes, and famous buildings and bridges from around the world. The Eitech Triceratops Construction Set introduces a new series featuring the same steel construction set, now in dinosaur designs. Part-building toy, part-dinosaur, it also includes illustrated instructions with easy-to-follow directions.

expands its kid-friendly piano line to include Animal Digital Pianos. Designed for kids ages 3 and up, each 25-key piano sits on the floor within easy reach of little hands. Budding musicians can choose from fun themes, including alligator, dog, and princess. With the Limited Edition Raggs Twinkle Tunes Piano Book, kids ages 3 and up can play on their electronic keyboard and follow along in their song books to music inspired by the TV show Raggs. The instrument is portable for easy travel and kids with no previous piano study can learn with Schoenhutâ&#x20AC;&#x2122;s patented Tri-Play Learning System. The set also includes a CD that features music from the show. The Raggs Books Set includes three 24-page full color piano books designed to snap in and out of the Twinkle Tunes Piano Book. Each book features activities to accompany the songs and an additional CD to assist kids while learning the tune. Songs from the books can also be played on all Schoenhut toy pianos. Titles include Sing-ALong Songs, Celebration Songs (holidays), and Learning Songs (ABCs, numbers).

Alligator Animal Digital Piano

Skyscraper Construction Set

FEBRUARY 2015

CHOENHUT

S17

SPECIALTY TOYS & GIFTS

Turn static files into dynamic content formats.

Create a flipbook

February 2015

Published on Feb 1, 2015

The Toy Book

Whether you were able to attend the show in New York earlier this month or just read about it on toybook.com, you’ll want to take a look through this issue. Featuring nearly 300 pages of new products, trends, stats, and executive Q&As, this is our biggest issue of the year! Inside, we take a look at the State of the Toy Industry with analyst Sean McGowan. The feature, beginning on our cover, offers an overview of how we finished out 2014, and where we are headed this holiday season. The NPD Group looks at the growth of trends and toy categories from the past two years, and offers insight for the market in 2015 via retail sales data and analysis. The Toy Book talked with retailers, manufacturers, and industry association heads to get their take on what to expect in 2015. Check it out, beginning on page 54. Our Toy Fair showcase begins on page 68. Take a peek at what’s on the way to retail shelves this year.