PROPERTY PROFILE
“National Geographic Kids, the No. 1 creator of nonfiction animal content for kids, is proud to partner with WildWorks on Animal Jam, the No. 1 social game for kids. Since its launch in 2010, Animal Jam has offered kids a fun play experience in a wildly imaginative virtual world that also packs in real-world animal facts and learning opportunities. We look forward to continuing our collaboration as we work together to inspire the next generation of animal lovers and explorers through Animal Jam’s digital platforms, books, and toys.”
—Rosa Zeegers, EVP, Consumer Products & Experiences, National Geographic
• Animal Jam has more than 78 million users registered worldwide. • Animal Jam Play Wild has more than 5 million downloads. • More than 140 million animals have been created since 2010. • Jammers watch more than 72 million hours of video per year. • Jammers type more than 6.5 million lines of chat per year. • Animal Jam is rated in the top 10 fastest-selling licensed collectibles in a recent report from The NPD Group. • A new Jammer account is created every 1.5 seconds.
92 THE TOY BOOK | SEPTEMBER/OCTOBER 2017 | toybook.com
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