The Toy Book

The Toy Book is the official trade publication serving the North American toy industry with news, trends, and analysis. For more than four decades, it has been the go-to resource for retailers, manufacturers, licensors, inventors, and everyone who drives the business of play. Each issue delivers exclusive features, in-depth interviews, and product showcases that keep readers connected to what’s happening now — and what’s coming next. With seven print issues each year, a robust digital presence, daily news updates, and specialty supplements, The Toy Book covers every corner of the industry, from the latest innovations in toys and games to the business strategies shaping the marketplace. Anchored by its tagline, “The Pulse of Play,” The Toy Book doesn’t just report the news — it sets the conversation. Whether in print, online, or on social media networks, The Toy Book is where the toy industry turns first. The Toy Book is published by Adventure Media & Events (AME), the toy industry’s leading media organization. AME also publishes The Toy Insider and The Pop Insider and produces live media and influencer events, including the legendary Sweet Suite and Holiday of Play.