Expired Listing in North Atlanta?

N T E N T S

ONE | OUR MISSION AND PROMISE

TWO | WHY DO HOMES EXPIRE

THREE | HOW TO HAVE A SUCCESSFUL SALE

FOUR | HOW TRG CAN HELP YOU

FIVE | THE MARKETING STRATEGY

SIX | GET YOUR HOME READY FOR PHOTOS

SEVEN | DO YOU NEED STAGING?

EIGHT | SHOWING TIPS

NINE | PRE-INSPECTIONS TO CONSIDER

TEN | MORTGAGE SOLUTIONS

ELEVEN | STEPS OF SELLING

TWELVE | MEET THE TEAM

THIRTEEN | WHY TOWNSEND REALTY GROUP

FOURTEEN | THE COMMUNITY

FIFTEEN | OUR SERVICE AREAS

Be the most trusted and well-respected solutionbased Real Estate Group in our Market Area.

Our Mission: Our Promise:

Our promise to you is to deliver the best service imaginable. We promise to focus on your needs to ensure the best possible outcome. We promise to be proactive against all challenges along the way. We will put all of our focus on making this a five-star experience that exceeds all your expectations

WHY DO HOMES EXPIRE?

Timeframe:

Real estate agents typically list properties for a specific period, commonly three to six months. If your listing contract has reached its expiration date, it means the agreed-upon timeframe for selling your house has lapsed.

Market Conditions:

The real estate market can fluctuate, and various factors such as supply and demand, interest rates, or economic conditions can impact the sale of properties. If the market is slow or experiencing a downturn, it may be more challenging to sell your house within the designated timeframe.

Pricing:

Pricing your house appropriately is crucial for attracting potential buyers. If your property was initially listed at a higher price than what the market could support or if the price was not adjusted based on market feedback, it might have hindered the sale and led to the expiration of the listing

Presentation and Condition:

The overall condition and presentation of your house play a significant role in attracting buyers. If your property did not appeal to potential buyers due to a lack of maintenance, outdated features, or inadequate staging, it might have made it harder to secure a sale within the listing period

Marketing and Exposure:

Effective marketing strategies and broad exposure are essential for reaching a wide pool of potential buyers

If your house did not receive sufficient marketing efforts, such as online listings, professional photography, open houses, or targeted advertising, it could have limited the visibility and resulted in the expiration of the listing.

Agent Performance:

Sometimes, a lack of proactive communication, ineffective negotiation skills, or insufficient efforts on the part of the real estate agent can contribute to an expired listing. It is crucial to assess the performance and marketing strategies of your agent to ensure they are actively working to sell your house.

If your house listing has expired, it's essential to reassess your situation and determine the best course of action You can consider relisting the property with the same or a different agent, making adjustments to the pricing or presentation, or exploring other marketing strategies to increase the chances of a successful sale. Consulting with a real estate professional can provide valuable insights and guidance tailored to your specific circumstances.

HOW TO HAVE A SUCCESSFUL SALE

FIND THE RIGHT AGENT:

If you want to sell your home fast, the first step is to hire a real estate agent. The ideal person will know the local market and have a sales record that proves they know how to sell. Keep in mind the seller is often responsible for paying the commission for both the buyer and seller agent. In exchange for the convenience of an agent, you're likely on the hook for a selling commission between 2%-4% of your selling price.

Keep in mind that a real estate agent will help with the entire process. They'll oversee the professional photographer who will take top-notch photos of your home as well as negotiate the best price. They also will write up a real estate listing that sells, schedule and host showings, and market your property to get it seen.

Curb Appeal:

The first impression is crucial when selling a home. Enhance the curb appeal by ensuring the exterior of the house is well-maintained. Consider repainting, cleaning the windows, mowing the lawn, and adding some attractive landscaping.

Depersonalize and Declutter:

Potential buyers need to envision themselves living in the space Remove personal items, photographs, and excessive clutter. Keep the decor neutral and create a clean, inviting atmosphere to help buyers imagine their own belongings in the home.

Set the Right Price:

Pricing your home appropriately is essential for attracting potential buyers. Research the local real estate market, consider recent comparable sales, and consult with a real estate agent to determine a competitive and realistic price. Avoid overpricing, as it can discourage buyers and prolong the selling process.

Effective Marketing Strategy:

Utilize various marketing channels to reach a wider audience Leverage online platforms such as real estate websites and social media to showcase your property. Consider professional staging, virtual tours, or even drone footage to create engaging and appealing marketing materials.

HOW TOWNSEND REALTY GROUP CAN HELP YOU

OUR MARKETING

Marketing plays a crucial role in the sale of a home. Townsend Realty Group has an extensive marketing strategy in order to get the most eyes on your property. From print to digital listing advertisements to social media campaigns to specialized property guides, we do it all!

Our main priority when listing your home is to be sure it is accurately featured on the websites used by buyers such as Zillow.com. This allows more exposure for your home over other standard agent listings.

We will also be featuring your home in the Keller Williams LKisting System or KWLS. This website is exclusive to Keller Williams agents and allows your home to be marketed online 24/7 through more than 750 of the most popular search websites used today.

Professional Photography

95% of home searches start online. Your home needs to look great in order to appeal to the widest audience possible We only use the best professional photographers in order to capture the most eye-catching features of your home

Open Houses

We have the ability to show your home virtually or in real-time We have a 7-level process in order to be the most successful when it comes to holding an open house. During the open house, you will want to make sure your home is in show-ready condition. You will want to be away during this time so the buyers can view the home and can speak freely. Within 24 hours, you will receive feedback from your agent.

Social Media

Social Media is a crucial step to getting your home sold and our social media presence is growing every day which means your home gets in front of more eyes.

Promote Online

We will make sure your home is advertised on the 3 most popular sites buyers use to search for a new home. These sites include Zillow, Realtor.com, Trulia, and many more.

Print/Signage

Studies show that people view and remember physical advertising longer than digital. Physical advertisement produces a stronger emotional response Because of this, we will produce professional print marketing for your home.

Property Page

We will create a dedicated page on our website and push this site out to all the additional realtors working with buyers. They will then be able to show their clients your home's specific features

THE MARKETING STEPS

Market The Listing

A "For Sale" sign will be placed on your property

Install a very secure electronic lockbox, Supra, by the front door

Text property information rider will be added to the "For Sale" sign

Have professional photos taken of the interior and exterior of the home

Your home will be promptly submitted to the local Multiple Listing Services (MLS). The remarks section will be customized to maximize the appeal to cooperating agents

Set up Showingtime to coordinate showings with owners and other agents

After each showing, we call the agent for additional feedback/client status changes since visiting the property

Call the seller to give results on ALL showing activity and share feedback- email updates service report

Analyze weekly real estate activity and discuss market trends and activity with sellers

A professional copywriter will copy for your property

You will be emailed a copy of your MLS listing for review

A high-quality digital marketing brochure will be prepared by our full production Marketing Department, highlighting the features of your home for cooperating agents and potential buyers

The listing will be placed on our premiere website with its own personalized page

Launch social media Facebook/Instagram campaigns featuring the home

Launch an SEO campaign directing traffic directly to your single-property site

Launch retargeting campaign for your single property website and to buyers searching online

Enlist the help of our own network of clients and colleagues by emailing them a special flyer describing your home and asking if they know of possible buyers

18. Send out an email to our list of buyers that are currently looking for a home

19. Add Listing information to specialty internet websites such as Realtors.com, Trulia, Homes.com, Zillow, Home Seekers, etc.

20. Modify Realtor.com and associated websites with additional photos and marketing information for maximum exposure

21. Prepare direct mail "Just Listed" announcements for selected target areas

22. Distribute e-flyer to ALL Realty Offices and agents

23. Send an e-flyer of the information sheet on your home to other Realtors for a specific geographic region

24 Email agents that have Listed or Sold properties in the area for the last 6 months to notify them of the new listing and for agents to solicit late buyer

25 Promote your property at the appropriate Associations of REALTORS meeting for maximum exposure to other cooperating agents.

26. Hold first Open House. Solicite feedback from prospects and other REALTORS to obtain information, which may improve the chances of selling your home

27. Qualify ALL incoming leads- log in services report to update seller (ongoing)

28. Advise Network Referral Program of listing

29. Provide marketing data to buyers and buyers agents from relocation networks

30. Convey price changes promptly to all Internet groups and remarket property as "Pri

Offer & Contract

31. Receive and review all offers to purchase contracts submitted by buyers or buyers' agents

32. Counsel seller on offers. Explain the pros and cons of each offer we receive

33. Confirm buyer is pre-qualified by contacting loan officers

34. Negotiate all offers on seller's behalf

35. Prepare and convey any counteroffers, acceptance, or amendments to buyer's agent

36. Email copies of the contract and all addendums to the closing attorney, lender, co-op agent, & all other parties

37. Record and promptly deposit buyer's money into an escrow account

38. Advise seller in handling additional offers to purchase submitted between contract and closing

39. Change MLS Status to "Sale Pending"

40. Coordinate all inspections, such as pests, termite septic, survey, mold, radon, home inspection, etc.

41. Recieve and review all inspections with the seller and negotiate any items that may have an impact on the sale

42. Assist the seller in identifying and negotiating any items that may have an impact on the sale

43. Negotiate payment and oversee the completion of all required repairs on the seller's behalf, if needed.

44 Follow the BCW formula when negotiating buyer repair requests

Tracking The Loan Process

45. Follow loan processing through to the underwriter

46. Contact lender weekly to ensure processing is on track

47. Relay final approval of buyer's loan application to seller

48. Schedule appraisal

49. Provide comparable sales used in market pricing to appraiser if needed

50. Follow up on appraisal

51. Assist seller in questioning appraisal report if it seems too low

Closing Preparations and Duties

52 Coordinate closing process with buyer's agent and lender

53. Ensure all parties have all forms and information needed to close the sale

54. Select the location for closing

55. Confirm closing date and time and notify all parties

56. Work alongside the attorney in resolving any title, easement, or boundary issues if needed

57. Work with buyer's agent in scheduling and conducting buyer's final; walkthrough prior to closing

58. Research all tax, HOA, utility, and other applicable prorations

59. Request final closing figures from closing agent (attorney or title company)

60. Recieve and carefully review closing figures to ensure accuracy

61. Provide "Home Owners Warranty" for availability at closing is applicable

62. Provide earnest money deposit from escrow account to closing agent

63. Coordinate closing with seller's next purchase, resolving timing issues

64. Have a "no surprise" closing so that seller receives a net proceeds check/wire at closing

65. Refer sellers to one of the best agent in their destination, if applicable

66. Change MLS status to SOLD. Enter the sale date, price, selling brokerage, agent's ID numbers, etc.

The Importance of Professional Photography

A picture is worth a thousand words. That is why we use a professional photographer! They will capture all the unique features of your home to stand out.

Average Agent's Photos: Our Photos:

GET YOUR HOME READY FOR PHOTOS

When your home is getting photographed you want it to look the bests it's ever looked. Below are some tips to help you prepare. When you are getting ready, look around the room like you have never been there before and notice things that are our of place or cluttered. Before our photographer arrives to take pictures of your home please open all blinds, turn on all lights, and turn off all fans.

Outside:

Please have the cars out of the driveway and parked in front of the house. Please do some general yard work; trim overgrown plants, rake dead leaves, mow, and edge

Do some general clean-up: Arrange deck furniture neatly, pick up toys from the yard, sweep the patio/deck and walkway if needed

If you can, hide your trashcans and roll up your hoses.

Inside:

Make sure toys are picked up and out of sight in every room

Pick up any shoes, especially in the entry area

Clean any french doors or glass front/back doors

Clean windows that are streaked or dirty.

If you have pets, make sure the dishes are hidden, and the litter box and crate too if possible

Check for burned-out light bulbs and replace them

Hide the paper stacks- bills, mail, magazines

Hide the trashcans

Kitchen:

Clean off counters of most items- dishtowels, food, dishes, etc.

Wash and put away the dishes

Remove everything from the outside of the refrigerator

Bedroom:

Make all beds. Pick up all laundry and neatly put toys where they go (preferably out of sight).

Bathrooms:

Clean up the bathrooms- no shampoos, razors, towels laying around, etc.

Put all toilet seats down

Hang towels neatly on pegs or towel bars, but do not throw them over the shower rod.

Clean off the counters. nothing out except decorative items and hand towels

Clean out the shower- no shampoo bottles, face cloths, etc.

Living Room:

Pick up remote controls

Straighten furniture and pillows

DO YOU NEED STAGING?

Before your house hits the market, you want to "stage" your home to show off the best features. A clean, well-lit home will appeal to potential buyers and enable our photographer to show your home in the best lighting possible.

Additionally, it can be difficult for potential buyers to see themselves in a space that is heavily cluttered with the owner's personal trinkets and belongings. Make sure to follow our list of tips and tricks and this will be a great way to get high-quality photos of your home.

SHOWING TIPS

Turn on all lights in your home

Leave interior doors slightly ajar

Crack open the blinds

Leave home during the showing

A representative from TRG will not be present at showing

Lock up all jewelry, medications, weapons, and other personal items

PRE-INSPECTIONS TO CONSIDER

Appraisal: $300-$450

Home Inspection: $350-$600

Termite Inspection: $35-$50

HVAC Inspection: $125-$250

Radon Inspection: $150-$250

Survey: $1,200+

Septic Inspection: $450-$650

Well Inspection: $150

Roof Inspection: $250

Foundation Inspection: $400

THE SELLING PROGRAM

Our Program Solves 2 Major Problems When Marketing Properties

Time On Market:

When homes linger unsold, buyers presume they are overpriced and make lower offers

Buyer Delay

When buyers delay marketing offers after a showing, those offers are typically lower

Our Solution:

Scheduled Showing Weekend:

We schedule an upcoming showing weekend to unveil your home to the public, intentially telling buyers that it's not yet available to show.

Opportunity Showing

We then make each serious buyer feel like a VIP, giving them the opportunity to see your home before the upcoming showing.

7 Step Showing Process

We use a 7 Step Showing Process to portray your home as more unique, a better value, and with many buyers excited to see it.

Opportunity Purchase

We ask interested buyer if they would like us to ask you to make an exception and sell them the home before it's offered to other buyers

Buy with Cash

Make a winning, all-cash offer today.

Real estate transactions can be really stressful. You're either competing with other buyers or worried about settling for the seller's terms and timeline. The thought of losing a home you love or being out-negotiated often leads to overpaying and bad decisions. But now there's an alternative.

We designed Buy with Cash to strengthen your offer so that you can win the home you want on your terms.

Buy with Cash ConvenienceFee

Our standard convenience fee is 1.9%. But when you use our preferred lender, all of that is credited back to you at closing, reducing your cost to buy with cash at 0%

Rent Deferred until closing

We prorate your rent by day, so you only pay for the time you need.

START HERE

THE STEPS OF SELLING

STEPONE GETITREADY

Make repairs and updates and give your home a thorough cleaning so it shows well.

STEPTWO SETTHEPRICE

We will review comparable listing together and arrive at a price you feel comfortable with

STEPFOUR SHOWINGS

This is often the hardest part as your home has to remain presentable and in tip-top shape every day.

STEPTHREE SNAPSHOTS

Professional photos are crucial to show your home online. We have a great photographer that will make your home look its best

STEPFIVE REVIEWOFFERS

We will negotiate on your behalf and review all offers with you

STEPSIX CLOSINGDAY

Schedule the closing, hand over the keys, collect the check!

SOLD!

OUR TEAM

TOM TOWNSEND REALTOR

In 1999, Beth and I packed up our three babies and left everything in Michigan for a new opportunity in Atlanta. By 2002, I had left corporate America and found myself "flipping" houses for a living. Since then, we have built a Real Estate company that has served over 1,500 clients. I have obtaiined my Certified General Appraisal license in the state of Georgia, am a home inspector, and a REALTOR. We are recognized as one of the top producing teams in the Keller Williams Realty Partners office in Woodstock, Ga.

BETH TOWNSEND REALTOR

Being a Realtor isn't the only thing I do: I am a local educator and have been since 2002 and also serve as a state commissioner. I am a mother to 3 kids who are now grown up and have started their own lives. Away from work, I love to relax and will rad any book you in put in front of me.

JANE TOWNSEND Marketing & Operations Manager

I am the youngest of the 3 Townswend kids. I graduated from College of Coastal Georgia in May of 2020. I got my degree in Marketing and have become very passionate about all things marketing. Working for the family business has been a joy, a challenge, and exciting all at the same time. I am responsible for all of our marketing efforts, Including managing our listing inventory and our day-to-day operations.

I came to the real estate industry with over 13 years of operations, marketing, and management experience. I oversee your transaction and guide you throughout the process from the beginning to the end while striving for 100% customer transactions.

KAELA MATTHEWS-WEBB Transaction Manager

WHY TOWNSEND REALTY GROUP?

Our team us made up of experts and specialists to make the process of selling your home as easy as possible. We are dedicated to providing the best service possible.

Our Team:

Seller's Specialists

Showing Assistants

Operations Manager

Marketing Manager

Transaction Manager

Preferred Mortgage Specialists

Vendors on Call

Attorney on Call

WHY HIRE A TEAM

A real estate team unites clients, agents, and administrative staff together to provide multiple services efficiently and with great attention to detail. A tight-knit family, like Townsend Realty Group, has many years of experience and can provide you with high-quality service that can bring real value to a transaction.

THE COMMUNITY

HELPING HANDS

We love supporting our local foster care programs. For the past couple years, we have been supporting Children's Haven as much as we can. Children's Haven provides services toward the health and happiness of children impacted by abuse and neglect.

RED DAY

We've pourned into our communities in a number of ways, initiating service projects like building new homes from the ground up, gathering and distributing food to those who need it, and even spreading joy and raising funds as only KW can when life takes an unexpected turn.

GIVING BACK TO LOCAL SCHOOLS

We believe education is the foiundation for a successful and happy life. For us that starts at our local schools here in Cherokee County. We are passionate about supporting the teachers and staff in any way possible.

OUR SERVICE AREAS

THE WORDS

Got the best price on our new home. Tom did a great job in selling our home and helping us find a new one. His knowledge of current market trends helped us price our home and helped us get the best price on our new home!

-Karl Barbour

Tom was very professional and knowledgeable in the real estate field. He provided a professional photographer to take pictures and had the property advertised in several social media outlets. I would definitely recommend and use his expertise again in the future.

-Darlene DeMesa

What can I say about Tom and Bethany Townsend? They have been with us for 2 houses now. They would meet with us just to talk and advise on even if we should sell. When it was time to sell and buy, they were all business. No pressure at all, and compassion to our changing needs. They were sensitive to what we were looking for and they brought the right people to our home. Both of our homes sold quickly, and we found a great home to live in Jane and Kaela are great to work with and speedy in communication I have recommended them to anyone living in the area they serve, and if they don’t serve in the area you are moving to, they will make sure they find somebody to take care of you. Thank you Townsend Realty for taking care of our family.

I have worked with many realtors over the years and haven't always been pleased with their services. Our new non-profit business required a commercial realtor to find a property to lease & I was fortunate to find Tom Townsend. He's an extraordinary realtor - he's kind, responsive, knowledgeable & professional!! Thanks again

- Denise Lee-Hinds

- Cartner Family

INTERVIEWING OTHER AGENTS?

Yes No

Do you place my home on 3 MLSs, including the international MLS?

Do you offer a 72 hour sold program?

Do you have a dedicated listing assistant?

Do you have a dedicated closing assistant?

Do you send personalized letters to my neighbors?

Do you include professional photography and drone footage?

Do you include a professional virtual tour?

Do you proactively contact the agents who's clients received my listing through the MLS?

Do you offer staging and do you feel my home needs it?

Do you pre-screen every buyer before each showing?

Do you have a large "arm hanging" sign?

Do you market my home on all social platforms?

Do you do a professional bound home presentation book?

Do you provide weekly activity reports?

Do you only work with sellers so you are 100% focused on my needs?

Do you have a dedicated person(s) to answer buyers inquiring about my home so they don't move on to another listing?

Do you contact over 1,000 out of the area agents per month about buyers looking in my area?

Do you offer to be present at all showings, if beneficial?

Do you offer an option for me to buy before I sell?

Are you in the top 5% of all agents within your office?

Do you have a network of vendors that you coordinate any services I need to have completed?

Do you do customized appraisal packets for the appraiser?

Do you have the ability to do a net profit for me, right now?

Do you have a program if I want to sell off market?