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Mon – Thur: 9 am – 8 pm | Fri: 9 am – 6 pm | Sat: 9 am – 4 pm | Sun: 11 am – 3 pm One North Pinckney Street | Madison, WI 53703 | 608.286.3150 |

American Family Mutual Insurance Company, American Family Insurance Company, 6000 American Parkway, Madison, WI 53783 ©2017 013874–8/17



Towns & Associates, Inc. 126 Water Street Baraboo, WI 53913-2445 P (608) 356-8757 • F (608) 356-8875

march/april 2018

vol. 54


editor-in-chief Amy S. Johnson


publication designer

Brian Kluge.....................................44

Jennifer Denman


senior copy editor Kyle Jacobson

Atlas Improv Co.............................48 People Pleaser...............................38

copy editor


Krystle Engh Naab

Off Broadway Drafthouse...............26

sales & marketing director Amy S. Johnson

finance Wealthy Living...............................52

food & beverage

sales & marketing manager Kelly Hopkins

Is Brewing Now in Session..............56 Juice Bars.......................................10

sales representative


Terri Groves

Natural Healing..............................60

graphic designers Crea Stellmacher, Linda Walker, Barbara Wilson

landmark Quisling Clinic.................................40


administration Jennifer Baird, Sandy Carlson, Lori Czajka

Inappropriate Urination..................22

contributing writers


Sandy Eichel, Jeanne Engle, Josh Heath, Barbara Hernandez, APR, Kyle Jacobson, Sharyl Kato, Elissa Koppel, Lauri Lee, Krystle Engh Naab, Derek Notman, Lori Scarlett, DVM, Jared A. Vincent, Elizabeth Winston, PhD, Steven G. Ziegler

photographer Eric Tadsen

additional photographs Rey Berrones, Nate Chappell, Dane County Humane Society, Sandy Eichel, Floor360, Forage Kitchen, Gorman & Company, Kyle Jacobson, Brian Kluge, More Smiles Wisconsin, Ed Reams, Saints Madison Juice Co., SuperCharge! Foods, ZDA, Inc.

Deconstruction Inc........................34

well-being Capital Fitness...................................6 Dentists and ER Doctors Work Together to Ease Patients’ Pain While Reducing Opioid Usage........14 The Importance of Sleep..............18 Rainbow Project............................30

including From the Editor................................4 Contest Information......................62 Contest Winners............................62


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all rights reserved. ©2018

No portion of this magazine may be reproduced without prior written permission by the publisher, Towns & Associates, Inc.

Watch for the next issue May/June 2018. Cover photograph—taken at SuperCharge! Foods by Eric Tadsen. Photographs on page 3: top—taken at SuperCharge! Foods by Eric Tadsen. middle—taken at Off Broadway Drafthouse by Eric Tadsen of Veggie Risotto. bottom—taken at Capital Fitness by Eric Tadsen.

Eric Tadsen 4 | madison essentials

from the editor Because of our company’s local focus, I frequently find myself in Buy Local conversations. While the discussion continues about how to spread the importance of buying local, I sometimes hear some question as to whether the messaging is still necessary—like people believe the work is done. It’s far from done, and the importance of people understanding why may even be more important as our consumer world evolves. When Buy Local became a movement, the message was about how important it was to support locally owned businesses and their struggles in competing with big-box and chain stores. While this is still a consideration, greater obstacles include large online businesses, such as Amazon. Even the big-box and chain stores are struggling to compete with Amazon and the like, and in their search for a solution, they look to the internet. What does this mean? Closed storefronts and lost jobs. Similar to Wal-Mart, who set out to directly compete with local business, Amazon has targeted not only local business, but also the chains, including Wal-Mart. They’re doing it with the lure of convenience—purchase what you need without ever leaving your home or office. And now Amazon is physically moving into communities to complete the takeover. Amazon’s goal is to be the exclusive option for retail, groceries, pharmacy, and anything you want or need. Perhaps this idea sounds great to you—one company to meet all your purchasing needs with a simple login. But how does it ultimately affect you? How does it affect our community? What effect does revenue leaving our state create? And what about jobs? The capability is already there through technology to reduce or even eliminate the need for staff. Isn’t this the perfect path to that end? Also changed is our recognition of the impact of our new purchasing habits on local business. I’ve had retail clients share stories of people entering their stores and obtaining assistance from employees only to then see them collect product information to take home and make purchases. Sometimes they don’t even try to hide it and actually tell staff that’s what they’re going to do. It puzzles me how this ever became acceptable. So here’s a locally owned business, providing employment and customer service to members of our community, only to have an individual tell them they’re now going to make their purchase online. My thoughts and why I express them arise from what I stated at the beginning this letter—we are and have always been about promoting and supporting local people, businesses, and organizations. It’s not a political stance, it’s simply that we’ve experienced how the strength of local business enhances our community, and we’re really lucky that’s the case. Those of us that live here and those visiting love the community these people and places create. We hope you’ll always remain cognizant of this when making purchasing decisions. We don’t expect you’ll never make an online purchase, but we hope you’ll always think local first. And we’re proud to always make wonderful recommendations in each and every issue of Madison Essentials and all its sister publications.

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essential well-being

Fitness is a Lifestyle, not a Resolution, at by Lauri Lee

Capital Fitness

Many people make an annual New Year’s resolution or birthday wish to start losing weight or getting fit. Since it takes more than a wish to achieve long-term success, it’s challenging to know where to start. After all, a temporary effort produces only a temporary outcome. If lifetime health and fitness is your goal, Madison has downtown fitness centers that could help you get started on your journey. Capital Fitness, locally owned

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by Erik Montin and managed by Karl Barton, has two convenient locations. Most members live within a five-mile radius and approximately 85 percent walk or ride a bike to the fitness centers, which are located about one mile apart. The 35,000-square-foot primary facility is located on the east side of the state’s capitol building at 15 N. Butler Street. A second 10,000-square-foot facility is located on the west side of the Capitol Square at 425 W. Washington Avenue.

This express facility includes cardio and weight equipment, along with a café for coffee and snacks. The word gym, with its big-box feel, has not been used in the name of Capital Fitness. The environment of a gym can be very overwhelming with rows upon rows of equipment filling one giant room. This is a stark contrast to the atmosphere of Capital Fitness. The layout of this facility is broken into

four floors, which allow for smaller spaces to be more manageable and less intimidating. Newbies find comfort in the smaller spaces. With fewer people in each area, it doesn’t feel competitive and like everyone is staring, helping members focus on how they feel instead of how they look. Members who are just starting out can conquer one fitness area and then move on to a different space when comfortable. “Fitness is a lifestyle, not a resolution” is the Capital Fitness philosophy that permeates everything they offer. For an entire lifestyle change for the mind and body, they offer a health and wellness center with massage, acupuncture, skin care, and yoga. Unlimited yoga, group fitness classes, and cycling classes are included in every membership. The I Train For Life personal training acknowledges that the ultimate training program goal is a sustainable, healthy lifestyle. In addition to the short-term goals that may have first drawn a new member to the facility, the trainer’s goal is also to help the individual be physically active as late in life as possible. If members and guests seek out this center because they identify with the philosophy and connect on a personal level with the friendly and supportive fitness culture, they’ll receive more than a great workout. Community is important here, which makes it easier to stay on track with fitness goals when surrounded by like-minded people. Members have fun getting their sweat on in a class and bond by spending time together before and after class. Some have been members since Capital

Fitness opened 20 years ago. With a 90 percent retention rate, it’s clear members are attracted to the environment, vibe, and principles found here. The second floor, where members check in and out, is the hub of the fitness center. The Juice Bar is conveniently located adjacent to the main desk so members can enjoy a fruit smoothie or protein drink and grab a piece of fresh fruit or a snack. The couches and hightop tables in this lounge provide a spot to socialize and hang out or work on a laptop before and after working out.

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The fitness area on this level has weight machines, cardio equipment, and free weights. Depending on their comfort level, new members might start here and then move to the first floor after they conquer this level. The first floor has the majority of the free weight equipment as well as more heavy weight equipment that’s a little more intense. Separate treadmill and cycling studios, as well as two group fitness studios, are located on the third floor. Classes held in these studios are all technically choreographed. Other classes include

TRX, WERG, Zumba, and CAPFIT camp classes designed by the teachers. Nationally renowned LES MILLS fitness classes are also offered. These classes have a specific format so they are consistent wherever they’re offered in the United States. Travelers visiting our city can get a guest pass from their hotel. Or, if visiting here for more than a few days, they can purchase a week pass. LES MILLS classes include BODY ATTACK, BODY COMBAT, BODY PUMP, CXWORX, GRIT, and RPM. The Elevation Salon and Spa on the third floor is where everyone can go to revitalize and reinvent themselves or relax. The environment is both peaceful and invigorating to deliver the best salon and spa experience. The full-service salon offers the latest in hair trends and treatments as well as facials and 8 | madison essentials

tanning services. It’s also open to the public for appointments. The aroma of essential oil will greet you as you arrive to the dedicated microspace for the yoga studio and massage, acupuncture, and nail salon strategically located away from the rest of the center on the fourth floor. In summer, outdoor yoga is offered on the rooftop area, referred to as the fifth floor. The Yoga Sangha embraces often-untapped disciplines that bring a traditional perspective to modern yoga practices. They hold that an individual's transformative path relies on the existence of a community, a sangha. During difficult times, the community is there to offer support; during joyful moments, the community joins in the celebration; during stagnant periods, the community is there to challenge stasis; and during growth and discovery, the community is there to grow and discover by nourishing and encouraging everyone.

The encouraging and supportive community at Capital Fitness is committed to helping individuals on their journey to a healthy and fit life. A lifestyle's much harder to break than a resolution or birthday wish if individuals stay true to what moves them. Check out to see if their mission meshes with what you’re seeking. Lauri Lee is a freelance writer who owns Communication Concepts in Madison. Photographs by Eric Tadsen.

Lauri Lee

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Photograph provided by Saints Madison Juice Co.

e ss ential food & beverage

BARS by Jeanne Engle

Aschauer, from New Jersey and Maine respectively. Both were students at the University of Wisconsin–Madison who had seen the campus as teenagers when older siblings were attending in the early 2000s. “We’re proud and happy we came here,” says Doug.

Forage Kitchen was started in October 2015 by Doug Hamaker and Henry

Doug and Henry liked the simplicity of the name Forage Kitchen, and are

The grow room at SuperCharge! Foods

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passionate about supporting local farmers and purveyors. In fact, Forage Kitchen purchases sunflower sprouts from SuperCharge! Foods. Salads, grain bowls, and acai bowls (a thick smoothie that’s been topped with granola, fruit, or nut butter and eaten with a spoon) along with kombucha (a fermented, lightly effervescent

Photograph provided by SuperCharge! Foods

Folks in the Madison area who are looking for ways to incorporate more fruits and vegetables into their diets can turn to one of several establishments offering juices, smoothies, and other healthy alternatives. Three such places are Forage Kitchen on State Street, SuperCharge! Foods on East Washington Avenue, and Saints Madison Juice Company on Williamson Street. Each has a slightly different approach to health and wellness, but all carry juices.

sweetened tea drink), smoothies, and cold-pressed juices are on the Forage Kitchen menu. “We try to have juices available every day. Producing juice is labor intensive, so we don’t make that much of it. But it is a good way to get people into the store who only want to juice. Maybe they will see something else on the menu they want to try and then will return,” says Doug.

Photograph provided by Saints Madison Juice Co.

Doug and Henry have invested in equipment to produce kombucha on a larger scale than just what is sold at Forage Kitchen. The brand Forage Kombucha will be available in local groceries, coffee shops, and restaurants this spring. In addition, the two have invested in a greenhouse with John Correa of Holistic Harvest. “John was a cook at the restaurant in the winter, is passionate about farming, and grows incredible stuff. By next fall, Forage Kitchen will be reaping the benefits of his produce,” Doug says proudly. SuperCharge! Foods is not only a juice and smoothie bar, but a one-of-a-kind urban farm and community space. TJ DiCiaula and P.T. Bjerke began their business in 2009 by growing microgreens they sold at the Dane County Farmers’ Market. They opened the storefront in 2015. The two met in the mid-1990s in LaCrosse. Both had been athletes and found that good nutrition could impact their performance. TJ was also an advocate of nutritional supplements.

Photograph provided by Forage Kitchen

The hydraulic press at Saints Madison Juice Co.

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Both men believed it would be possible to grow food to feed people’s physical needs as well as satisfy them on an emotional and spiritual level. TJ had worked with Kevin Keune, a biodynamic farmer in Shiocton, Wisconsin, who uses vortex water (essentially a whirlpool) in his process of growing microgreens. “Our microgreens, used in our smoothies and salads, are different because of how we are growing them, infusing them with minerals through the water. Also, chefs tell us that other micros last just a few days and sometimes arrive already going bad, especially those from California. Our precut micros will last between one to two weeks depending on the storage method. Actually, our PeaShoots will stay fresh for weeks. That shelf life is something our customers are surprised by,” says P.T. “The most popular are the sunflower microgreens—two leaves and a stem. A well-balanced food, these microgreens are delicious on anything.” wheatgrass, especially those from California, tell us ours is the best.” P.T. believes that the SuperCharge! Foods model, with its community space Photograph at SuperCharge Foods! by Eric Tadsen

SuperCharge! Foods’ wheatgrass shots are also popular with customers. “It’s one of the best things you can put in your body,” says TJ. “People who know

12 | m a d i s o n e s s e n t i a l s

available to rent, can be duplicated in other communities and can reflect the needs of that area. In the meantime his challenge is to get people to understand the value and benefits of adding nutrient-dense foods to their diets. “They don’t have to change their diets completely, just evolve into making healthier choices.” Joanna Um and Joyce Cullen founded Saints Madison Juice Company mid2017. “We felt there was an underserved market in Madison, and we were looking for a product category for customers leading busy lifestyles,” says Jo. “We were consumers of cold-pressed juices and saw a need in Madison. We started our business for ourselves as well as to be a service to the health-conscious community,” Joyce adds. Saints Madison is different from the other two companies profiled because it’s also a juice retailer. Jo and Joyce use a hydraulic press to extract juice from fruits and vegetables without using heat, which reduces nutrients, or adding oxygen, which reduces shelf life, to the product. Customers can order products, including a variety of cold-pressed juices, nut mylks, and juice cleanses, online. Orders will be delivered within

Photograph provided by Saints Madison Juice Co.

While Jo and Joyce’s goal is to offer a premium, crafted product that tastes consistent from batch to batch, some variation is inevitable due to the origin of the raw product. “Customers are good about understanding this is a natural product. No two carrots or apples are the same. Not every juice is going to taste exactly the same every time,” Joyce says. Saints Madison is not necessarily advocating for people to be saints, but rather to have balance in their lives. “Neither end of the spectrum—saint or sinner—is that great all the time. We want people to find a place in the middle that leads to a healthy lifestyle,” Jo says. She is delighted that people are connecting the dots and realizing what they eat is what their bodies run on, the fuel that keeps them running during the day.

locally sourced ingredients may be more costly for us than purchasing commodity food,” Doug says. “People are becoming increasingly mindful of what they are putting in their bodies, and that’s going to continue creating more space for products like ours, all natural and unprocessed,” says Joyce. According to experts, the cold-press juice industry will continue to evolve over the next five years based on consumer preferences. While most juice and smoothie bars are located in sunny states, like Texas, California, and Florida (nearly 50 percent of the industry), Madison has certainly established itself as well.

Educating their customers is important to all of the owners of these three businesses. “People should know what’s in their food,” TJ says.

665 State Street Madison, WI 53703 (608) 286-1455

SuperCharge! Foods 1902 E. Washington Avenue Madison, WI 53704 (608) 230-5540

821 Williamson Street Madison, WI 53703 (608) 628-2990

Jeanne Engle

Photograph provided by Forage Kitchen

“It can be challenging when customers push back on price, so we need to help them understand that good, quality,

Forage Kitchen

Saints Madison Juice Co.

Jeanne Engle is a freelance writer. Photograph by M.O.D. Media Productions

a 10-mile radius of the store or can be picked up in person during store hours.

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essential well-being

Dentists and ER Doctors Work Together to Ease Patients’ Pain While Reducing Opioid Usage An ER Diversion Program is Helping to Limit Opioid Prescriptions and Improve Care by Barbara Hernandez, APR

More Smiles staff and volunteers help serve a patient at the downtown Madison location in The Salvation Army building. From left to right, More Smiles Dental Assistant Shenaz Bhathena, volunteer dentist Dr. David Besley, More Smiles patient, and More Smiles Dental Assistant Fatima Wasti.

According to the American Dental Association, approximately one person shows up in emergency rooms (ERs) every 15 seconds due to dental pain. Dental pain is the number six reason for people to seek ER care for pain. In Dane County, that translates to thousands (4,235 in 2015) of people every year who turn to ERs or urgent care to help relieve their pain.

that sensitivity can quickly turn into a potentially serious condition that can turn into an intense, throbbing, debilitating pain. If left untreated, it can result in infection, and in the most serious cases, even death.”

“Dental pain is real,” says Dr. Steven Tyska, clinical associate professor at UW Health Department of Family Medicine and Community Health. “Even mild or moderate pain can make it difficult to sleep, eat, or work. And 14 | m a d i s o n e s s e n t i a l s

Dr. Tyska says that in the past, ER docs focused primarily on addressing the infection with antibiotics and reducing pain, often prescribing opioids for immediate relief. “We’re trained to address the immediate medical issue. Unlike most acute medical issues, dental pain will come back until you deal with the underlying dental issue, so we knew that we needed to work together

with our dental community to find a better way to help our patients. Doctors can’t solve dental problems—we’re not trained in that specialty. We do know that dental problems worsen over time, so getting people the care they need is critical to long-term relief.” A 2011 study in the Journal of the American Dental Association estimates that dentists are responsible for 12 percent of prescriptions for fast-acting opioid pain relievers—just below general practitioners and internal medicine doctors as top prescribers of common opioids. As public health officials and the medical community continue to

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More Smiles volunteers and staff provide care to multiple patients at a busy weekday clinic in downtown Madison.

Dr. Tyska and other ER physicians worked with the Dane County Oral Health Coalition and More Smiles Wisconsin, a nonprofit organization that serves several counties in southern Wisconsin to create new protocols for treating nontraumatic dental pain. Although the program started in 2015, training for the ER Diversion Program, which includes a community dental care coordinator, began in 2016. The program includes workflows and smart phrases in the electronic medical record, and special training workshops for ER clinicians. “The workshops have been wonderful, providing our ER clinicians with real-time skills to help us address the immediate infection and stop the pain cycle without relying on opioids. Nonsteroidal anti-inflammatory drugs—the Motrins, the Advils, the Aleves—can be very effective in addressing pain, if used correctly. Once the infection and pain are under control, we refer them [patients] to the

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More Smiles patient, Kelley, posing with founder and volunteer, Dr. Laura Tills. Kelley was able to have her smile restored and multiple teeth saved at More Smiles.

Community Dental Care Coordinator at More Smiles Wisconsin to connect patients with dental treatment to address the underlying cause of the dental pain,” says Dr. Tyska. Jeff Okazaki, executive director of More Smiles Wisconsin, says the ER Diversion Program is making a very real difference in Dane County. “Area ERs and urgent care facilities have our referral information. Many people have been in pain for a long time before they seek emergency treatment. Some have extremely low incomes and can’t afford ongoing care. People who may start with a relatively minor infection can quickly escalate into life-threatening situations if the underlying cause isn’t resolved.” More Smiles Wisconsin attempts to see patients as quickly as possible. “We hold several emergency slots each day,” says Jeff. “We also hold emergency clinics every Thursday night. Area dentists volunteer their time to help us address this issue, and it’s making a very real impact. But we need more dentists and 16 | m a d i s o n e s s e n t i a l s

resources to really address the needs of 65,000 people in Dane County who currently don’t have access to regular dental care.” Dr. Tyska concurs that the program is reducing the number of visits to the ER. “We’re seeing great success by having these protocols in place. We are also seeing fewer return visits because this program addresses the underlying cause of the dental problem. We’re proud to be part of something that gets great results.” Both Dr. Tyska and Jeff are proud of the success of the ER Diversion Program, but know there’s more work to do. “In 2015, we spent more than $2.5 million on preventable dental visits to ER departments,” Jeff says. “We’re already spending money on the issue, but we should be thinking more long term about how to improve our patients’ lives and reduce dependence on opioids. We need to create better policies and provide adequate funding to increase the care available to low-income patients. People should not be dying from untreated dental issues in 2018, but it happens. We know what we need to do to break the cycle of opioid dental pain management and improve the quality of care. We just need the will to make that happen.”

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For more information on the ER Diversion Program, contact Barbara Hernandez, APR, is president of BCH OnPoint. She works with many nonprofits in Wisconsin to tell their stories. For more, visit Photographs provided by More Smiles Wisconsin.

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essential well-being

The Importance of


by Elizabeth Winston, PhD

When I was finishing up my internship as a psychologist, a postdoctoral student arrived at work at the VA hospital and announced that she had not slept at all the previous night because she had been working on a presentation for a professional conference. Though she joked that she probably shouldn’t be at work, she reflected that her judgment was poor, not realizing until that moment what a bad idea it had been to drive herself to work that morning. Sleep is essential to allow the brain and body to rest and repair. As sleep quantity and quality diminish, we experience a number of symptoms, such as slowed thinking, poor concentration and judgment, difficulty with decisionmaking, slowed response time, and a negative mood.

INSOMNIA If it takes you more than 30 minutes to fall asleep or you are awake in the middle of the night or early in the morning for 18 | m a d i s o n e s s e n t i a l s

30 minutes or more, you may suffer from insomnia. Sleep experts refer to these as early, middle, or late insomnia. If you have trouble sleeping on occasion, you can rely on your body to correct this. If you have a long-term pattern of sleep disturbance, it may be time to try to remedy it. Cognitive behavioral therapy for insomnia is a great nonmedicated way to treat insomnia.

SLEEP MEDICATION Sleep aids may include over-the-counter medications that have drowsy side effects, such as Benadryl or prescription sedatives, like Lunesta or Ambien. Some are prescribed medications for sleep that are antianxiety drugs or sedatives, such as lorazepam and clonazepam, which are in the class of medications known as benzodiazepines. Prescription sleep aids can have negative side effects, such as a morning hangover effect and potential dependence on the medication. Some people try melatonin,

a naturally occurring hormone that increases in our bodies as night falls and impacts the timing of sleep. Melatonin is best used to help with jet lag and in older adults who have a deficiency.

SLEEP AND ALCOHOL Alcohol inhibits and slows the central nervous system, so when people drink, they tend to feel more relaxed and drowsy. Many people turn to alcohol as a way to help them fall asleep. Unfortunately, according to the National Sleep Foundation, alcohol contributes to poor sleep quality. Alcohol blocks REM sleep, the most restorative kind. It can also lead to more wakefulness and fragmented sleep. Alcohol can also lead to snoring and more frequent urination at night.

SLEEP AND CAFFEINE Caffeine suppresses the hormone that induces sleep, leading to temporary wakefulness. Unfortunately, once caffeine wears off, the hormone has built

up and is no longer suppressed. We then become very sleepy. Too much or poorly timed caffeine can lead to jitteriness, increased anxiety, and insomnia.

SLEEP AND TECHNOLOGY As televisions, smartphones, tablets, and computers continue to make their way into all aspects of our lives, they have established a presence in our bedrooms. Experts advise no screens within an hour of bedtime. The light from these screens can lead to increased wakefulness just as our body is preparing for rest. Creating a charging station for portable electronics outside of the bedroom and keeping a television in another room of the house is helpful.

SLEEP HYGIENE Sleep experts recommend a number of strategies for maximizing the likelihood of a good night’s sleep. • Sleep in a cool, quiet, dark room. • Exercise during the day, but not within the few hours before bedtime. • Have a bedtime ritual. • Try to go to bed and wake up at the same time every day. • Keep screens out of the bedroom. • If you have trouble sleeping: - Try soothing bedtime routines, such as a warm bath, a cup of herbal tea or warm milk, and meditation. - Get out of bed if you can’t sleep and do a calm activity, such as reading until you feel sleepy and ready to go back to bed. - Eliminate caffeine and alcohol. - Keep a worry journal next to your bed where you can write down your worries, set them aside, and address them the next day.

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- Talk to your primary care provider, a mental health professional, or a sleep specialist.


- Exercise, but not right before bedtime.

A scratch-made, sustainable, locally grown menu — reflecting the neighborhood and the season.

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The younger we are, the more sleep we need. Newborns need around 14 to 17 hours of sleep per day, while seniors over 65 typically sleep 7 to 8 hours and feel rested. School age children benefit from 9 to 11 hours of sleep, while teenagers need 8 to 10 hours. Teenagers’ internal clocks lead them to get tired later and sleep in later. This has implications for school start times. Adults typically need 7 to 9 hours. For adults, fewer than 6 hours of sleep is not enough. It’s helpful to determine for yourself what the ideal amount of sleep is for you. How much sleep do you need to feel well rested and ready for your day? Atwood Ave. • 2302 Atwood Ave. Camelot Square • 1726 Fordem Ave. Fitchburg • 2981 Triverton Pike Dr. Middleton • 2831 Parmenter St. Monroe Street • 1925 Monroe St. Sequoya • 555 S. Midvale Blvd. State Street • 468 State Street

According to sleep scientist Matthew Walker of University of California, Berkeley, “Short sleep leads to a short life.”

SLEEP AND SHIFT WORK We all have an internal circadian rhythm, which regulates our sleepwake cycle. We are born with a natural tendency towards being an owl or lark or somewhere in between. This internal clock shifts somewhat forward and back over our lifespans. For those who have to work during the night, their circadian rhythm shifts, but not completely. It can be difficult to transition back and forth between the demands of being up all night working and participating in the daytime demands of family and business.

SLEEP AND MENTAL HEALTH A hallmark of major depression is sleep disturbance—either an increase or decrease in sleep. Sleep regulation is an important factor in mitigating depression. Sleep deprivation can also lead to irritability and feeling on edge, thereby exacerbating anxiety. Sleep enables the clutter in our minds to be cleared out and helps organize the information we process each day. Shortened sleep seems to be linked to an increased risk of Alzheimer’s disease, perhaps because there is an increased buildup of a neuroprotein that is implicated in the disease. 20 | m a d i s o n e s s e n t i a l s

A healthy sleep routine has both immediate and long-term implications for wellness, no matter your age or lifestyle. Pay attention to your sleep hygiene—your physical, mental, and social well-being depend on it!

Photograph by Maison Meredith Photography

Elizabeth H. Winston, PhD, is a Madison psychologist who provides psychotherapy, psychological assessment, and consultation to businesses and organizations. Find her at and

Elizabeth H. Winston, PhD

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e ssential pets

Inappropriate URINATION by Lori Scarlett, DVM

One of the most common reasons an owner brings a cat to my practice is for urinating outside the litter box. I love cats, but finding urine on the floor or smelling it in a pile of clothes is aggravating. Many people think their cat is urinating on the floor out of spite, but cats don’t have human emotions. So if it isn’t spite, what is the problem? Urinating outside the litter box can be due to a urinary tract infection, bladder stones, arthritis (causing pain getting to and into the box), and inflammation of the bladder caused by stress. This stress cystitis is painful for a cat, and there can be blood seen in the urine. We assume they feel the pain in the litter box and, thus, avoid the box. It may also be that they’re trying to get your attention because something is wrong. The most probable reason a cat urinates outside the litter box is that the box isn’t clean. Cats like clean litter that doesn’t smell of poop and urine, that is easy to 22 | m a d i s o n e s s e n t i a l s

dig in, and that is open so they can make a fast getaway if threatened. Get a large box—your cat should easily fit in the box with lots of room to spare. Plastic sweater boxes or big oil pans will work as well as regular litter boxes. Fill the box with a scoopable litter that doesn’t have a lot of perfumes. Cats don’t like those strong smells. Cats generally like a good amount of litter so that, if they are diggers, they can make a nice, deep hole and have plenty of litter for covering. Even though your cat might kick litter out of the box, don’t cover it. Either get a deeper box or place it next to a threesided cardboard box to prevent the litter from getting everywhere. Then scoop the box every day. Imagine if you didn’t flush your toilet and you’ll understand why cats don’t like a dirty litter box.

Another way to judge how many boxes you need is to look at the family groups of cats in your home. A family group is determined by which cats will groom each other. For example, I have four cats during the week. Eddie grooms the other three cats and they groom him back. This makes one family group. On the weekend, I bring the clinic cat, Charlie, home. Interestingly, while the two female cats don’t like Charlie, Eddie also grooms him, making him part of the family. For my four and a half cats, I have two large litter boxes and no urine problems unless the boxes get dirty. But if you have four cats and only two groom each other, that’s one family group, and you may need another two boxes for the other two cats and then a fourth box as a spare.

The number of litter boxes is also important. The general rule is to have the same number of litter boxes as cats, plus one extra. This is good advice, but sometimes not possible to accomplish.

If you have the litter box under control, then you have to look for other sources of stress. A change in routine can be very hard on some cats. While dogs can get depressed when the kids go

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back to school, a cat might get stressed when everyone comes back home. Noise, chaos, disruption of normal sleep schedule, and visiting pets can be very stressful to a cat. Think about your last family gathering or dinner party—did your cat greet everyone or did it hide under the bed? Some cats are shy and introverted, and those cats tend to develop stress cystitis. Give the cat a quiet space to get away from the commotion of visitors. If there are small children visiting, keep the cat in a quiet


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bedroom and don’t let the kids try to grab and pet it. Make sure the cat’s food, water, and litter box are in a quiet, easily accessible area so it doesn’t have to pass through the kitchen, where everyone is talking and laughing. Introducing a new roommate is also very stressful, whether it’s another cat, dog, or person. Keep in mind that when you adopt another cat, it’s a pet for you, not a companion for your cat. It’s like getting a dorm roommate—maybe you’ll hit it off


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right away or maybe you’ll just tolerate each other. If you do introduce a new cat, do it gradually. Feliway, a chemical that mimics the pheromone produced by mother cats, can be very calming to cats. It comes in a diffuser, which will spread the pheromone around the house. This pheromone can help lower the stress level for all the cats in the house. When you do allow both cats to have access to the house, make sure to have multiple water and food bowls and a new litter box. Get cat trees with multiple platforms, as cats like to be up high and survey the rest of the room. If the cats don’t get along, separate them for part of the day to relieve some stress. If your cat continues to urinate outside the box, have him seen by a veterinarian. It’s important to rule out an infection, crystals, bladder stones, arthritis, and an underlying disease that may be painful or cause the cat to drink more water. These problems will require different treatments.

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If stress cystitis (also known as FLUTD—Feline Lower Urinary Tract Disease), idiopathic cystitis, or interstitial cystitis is the diagnosis, anticipate your veterinarian prescribing pain medications for up to a week to allow the inflammation in the bladder to subside. This isn’t due to a bacterial infection, so antibiotics aren’t going to help. For long-term treatment, reducing the stress in the environment is very important. Encouraging your cat to drink more water can help flush the bladder, so add water to canned food, get a cat drinking fountain, put out more water bowls, and make tuna ice cubes: one can of tuna in water, then frozen as ice cubes. Put out a couple cubes on a plate each day. Some cats do better long term if fed a prescription cat food formulated for bladder health. Some cats are so anxious and nervous every day that fluoxetine or another antianxiety medication may be needed. Please, if your cat is urinating outside the litter box, don’t yell at it. That just makes it more stressed! Empty the litter box, scrub the inside, and fill it with fresh litter. Then give it a treat of canned

food mixed with lots of water and make an appointment with your veterinarian to make sure nothing else is going on. Your cat doesn’t hate you, it just wants your attention. Lori Scarlett, DVM, is the owner and veterinarian at Four Lakes Veterinary Clinic. For more information, visit

Photograph by Brenda Eckhardt

Photographs provided by the Dane County Humane Society.

Lori Scarlett, DVM & Charlie

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essential dining

Off Broadway Drafthouse Neighborhood Bar

by Krystle Engh Naab

Serving Up

Local History Craft beer, great food, and highlighting the historical significance of the area were Joe and Rita Klinzing's intentions for Off Broadway Drafthouse in Monona. Their slogan, "Come for the beer, stay for the food," has people continuously raving about the food, beer, and service, and it keeps getting better. This historic location has changed ownerships and names over the years. It was known as the Airway Tavern in the early 1900s for the Royal Airport, located across the road. Inside the restaurant, there are murals provided by the Wisconsin Historical Society portraying the area history from 1905 through the 1960s. Most famously, one of the murals depicts the Royal Airport, 26 | m a d i s o n e s s e n t i a l s

which is also where Charles Lindbergh landed after his transatlantic flight. The bar was located on the edge of Penco Field at the Royal Airport as depicted in one of the murals at the restaurant. Uncovering history is a natural thing that happened during construction of the old South Bay Lounge. Joe remembers the South Towne Lounge being “a little seedy beer-and-shot bar.� Joe and Rita purchased the bar and the lot next to it in 1999, and reopened as the South Bay Lounge & Grill. When removing the old signs, they discovered the Airway Tavern sign underneath, posted it on Facebook, and had an amazing response from the community. Joe remembers looking at Rita and saying,

Tres Carnes Sliders

"I think we found our theme." After this serendipitous discovery, they decided to use the history of the surrounding area from the early 1900s, which included Penco Field, Royal Airport, and Airway Tavern. And the rest, as they say, is history. Joe and Rita undertook considerable efforts making the aviation history a focus and theme for their restaurant. From the detailed murals to the dishes and drinks prepared daily, it’s clear a lot of thought and research went into this project. They also incorporated repurposed materials from the old building—the roofing was used for wainscoting, the old chimney is now the brick fireplace, beams and shelves are used throughout, and the bar top is from a tree on their property. People also enjoy the four-season room, which has great southern exposure and views of the gardens. Joe says, “The reception has been unbelievable, and the neighborhood support has been overwhelming."

Drafthouse Mussels

Food and service drive everything, and Joe and Rita know this. One of the main components to providing innovative

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...they hope to create more a garden-to-table atmosphere as they expand the gardens. menu items is having an excellent and dedicated staff. Head chef and kitchen manager Alexandra Nicoloff finds ways to celebrate the everyday and seasonal aspects through an evolving menu. Friday Fish Fry, a Sunday Fried Chicken Special, seasonal dishes, Drafthouse Mussels, and the Tres Carnes Sliders (made with ground pork, bison, and lamb) are only a sampling of what Off Broadway offers. While Joe and Rita helped create some of the ideas for the kitchen, such as the weekend game day menus and the Saturday night BBQ Ribs, they leave most of the menu creations to their exceptional kitchen staff. The game day menu consists of shredded pork or chicken tacos, nachos, bacon fat popcorn, and classic game day wings. Unique, distinctive flavor profiles are created in house and made fresh with locally sourced products when available. Also, fresh house-made soups are served daily. A current and future endeavor is expanding their on-site vegetable gardens, which they utilize in their kitchen. Joe’s passion for gardening and incorporating more seasonal, fresh-

Nana’s Bleu Maple picked items to the menu has been very popular with patrons. Guests are always excited to see the freshly picked vegetables brought in from the gardens. Farm to table has been a common

tagline associated with local restaurants, but they hope to create more a gardento-table atmosphere as they expand the gardens. Joe thinks an expansion will be "really exciting when the whole property is living and sustainable." Service is what brings the great atmosphere and food to the table. And let’s not forget about the bar, which features 24 rotating craft beers on tap. Chad Kersey, operations manager, handles the weekly promotions and rotation, and promotes infused craft beer nights and beer dinners along with a nice selection of craft cocktails. Off Broadway Drafthouse offers local and regionally sourced craft beers that are favored by women and men alike. With such a large selection and variety of craft beers, and the ability to sample flavors before choosing one, it’s not hard to find a new favorite craft beer. Many patrons find themselves trying a style of beer they normally wouldn’t have, and are glad they did.

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Mindful of local events in Madison, such as the World Dairy Expo, Joe and Rita often include menu items, like additional steaks, to attract people that are visiting the Alliant Energy Center, which is located right around the corner. There are ongoing efforts to bring in more local events and gatherings to pair with the menu and beverages. For instance, they feature beer pairing dinners, which are four-to-five course meals with different beers for each course. The brewers are normally on site, representing their brewery, along with the chef to explain why the dishes are paired with the different beers. This is a great alternative to your typical dinner and a movie date night. Joe and Rita hope to expand on the history by displaying more historical photos along with the existing murals. They really want the Drafthouse to become a destination for locals and visitors alike, and for diners to be able to view some area history while enjoying a delectable meal and distinctive selection of craft beers and cocktails.

Eventually, they hope to feature acoustic music in the later evening, providing a warm and relaxing environment for their guests. “[This place has] Always been a neighborhood bar, and right from the start, one thing we wanted to do is make our neighborhood proud to have a great place to bring their family and friends,� Joe says. Krystle Engh Naab is a copy editor for Madison Essentials, and likes to think and wonder, wonder and think in Baraboo, Wisconsin. Photographs by Eric Tadsen.

Krystle Engh Naab & Justine

Artisan Meat & Cheese Board

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essential well-being


The Reciprocal Nature of Giving by Sharyl Kato Of the many things that make Madison unique, one of the most revering has to be the relationship between the community and its many volunteers. Most cities are too big for outsiders to notice the impact of local organizations, while others are too small to sufficiently grow a force to back a wider range of causes. Due to this unique setup, Madison creates an environment where those working hard to help the community are supported by those working hard to keep the city cohesive. This setup has allowed the Rainbow Project to do great work for Madison families since its inception, in 1980. The Rainbow Project is a local nonprofit child and family counseling and resource clinic offering a full range of prevention, early-intervention, crisis-response, and 30 | m a d i s o n e s s e n t i a l s

treatment services to young children (infants through 10-year-olds) and their families who have experienced trauma, including child abuse, neglect, domestic violence, and community violence. In 2016 alone, the Rainbow Project was able to serve 654 children and 743 caregivers through the programs they offer, bringing the grand total as of this writing to 11,423 children and 10,968 caregivers. They credit their success to best-practice specialized trauma work. Gifted Rainbow Project clinicians are certified and experienced in practicing a wide range of services, including Trauma-Focused Cognitive Behavioral Therapy, Child-Parent Psychotherapy, Infant Mental Health Capstone certification, Psychological First Aid, Eye Movement Desensitization and

Reprocessing (EMDR), Theraplay, play therapy, emotion coaching parenting groups, and motivational interviewing. The Rainbow Project has always prided itself on being at the forefront of methodology when it comes to childabuse prevention and intervention, and that takes more than just having a strong background in contemporary psychology practices and evidence-based tactics. Long before wraparound services, utilizing mindfulness and dyadic teaching, and strength-based and mental health collaboration/consultation with schools and early childhood programs were common, Rainbow Project was using them as pillars for their support models. In fact, these practices have been the bread and butter of Rainbow Project since they opened their doors.

Utilizing a hands-on, comprehensive approach, the Rainbow Project is unlike any other therapy clinic. Home visits, day care visits, and school visits are all in the job description. In fact, the visits are one of the reasons why working at Rainbow Project is part of the required curriculum for any University of Wisconsin–Madison Child & Adolescent Psychiatry student who elects to specialize in child psychiatry. Considering how closely Rainbow Project specialists work with children and caregivers, having a strong relationship with law enforcement and the courts is essential not only to protect the rights of trauma victims, but to also bring offenders to justice. Many of the Rainbow Project’s clients are referrals from the legal system who are victims of some of the most tragic cases occurring in our community. Moving forward, the future for the Rainbow Project looks bright. They’re deepening, enriching, and expanding the current 10 programs they’ve established over the years: Rainbow

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Rapid Response Team, CORE Program (offering on-site classroom observation and consultation alongside training for early childhood and elementaryschool-age programs), Spanish speaking program services, parenting support groups, FACE, BOUNCE BACK and Cognitive Behavioral Intervention for Trauma in Schools (CBITS) groups, speakers bureau, Safe Step (a program to ensure trauma and behavioral health screening and treatment occur following forensic interviews), Grandparents and Other Relatives as Parents support group, and Children of Violent Homes (services for children exposed to domestic violence). If everything the Rainbow Project does sounds like too much for one company to accomplish alone, it is. Volunteers, stakeholders, and private funding are vital to keeping the Rainbow 32 | m a d i s o n e s s e n t i a l s

Project’s momentum on pace. In 2016, the Madison Club hosted an elegant fundraiser benefit, Stepping Up * Rockin’ for the Rainbow Project, featuring a dance challenge where Jen Cheatham, superintendent of the Madison Schools, and her husband, Reggie, competed against Ismael Ozanne, Dane County district attorney, and his wife, Stacey. The challenge ended in a tie, but the fundraiser was a win. Another successful annual event, Rhumba4Rainbow, occurred in September 2016, welcoming over 700 guests who were entertained by a jawdropping floor show of world champion salsa dancers. The event recognized Extra Mile Award recipients for their child- and family-advocacy work in our community. At least 55 volunteers helped make the annual fundraising gala event a success.

Speaking of volunteers, there is no way the Rainbow Project could have their three active parent groups going throughout the year without the help of childcare volunteers and those that help with clerical, maintenance, and repair work; clinical consultation; training inservices; replenishing food/snacks; and technical assistance lending their legal, realty, financial, clinical expertise, and organizational development to enrich the organization. In addition to all these wonderful exemplifiers of giving back, it’s hard to ignore Design 4 a Difference’s, led by Bob Tobe and Floor360, gift of a lifetime. The organization is a national initiative where various business partners choose nonprofit agencies to receive a major renovation free of cost. Locally, there were 33 interior designers and over 200 businesses who

bestowed their magic upon the Rainbow Project. With planning and research beginning in April 2016 and culminating that same year in October, transforming the interior of the Rainbow Project Clinic was completed. The result was a beautiful, calming, and positive environment. All these efforts have proven to be even more critical over the past few years due to recent cutbacks in government budgets. Not every community has the resources to come together and pull for humanitarian efforts that can’t always be reduced to a dollar amount. The community of Madison has allowed the Rainbow Project to form partnerships with public health agencies, visiting nurses, and pediatricians to address the primary health symptoms of trauma in young children and their caregivers. The Rainbow Project is always thankful for the individual and group efforts shown to ensure they continue providing their services as they continue to be innovative and search for new and different treatment paths in the field of child-abuse prevention and intervention. Sharyl Kato is the executive director and a child and family therapist at the Rainbow Project, Inc.

Connecting Madison’s

Photographs provided by Floor360.

Community Since 2007

Sharyl Kato

Rainbow Project

Connecting you to our local community The LGBTQ population in Dane County: 50-60,000

831 East Washington Avenue Madison, WI 53703 (608) 255-7356

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essential shopping

REclaim, Restore, and Repurpose Architectural Junk Becomes Another’s Treasure by Lauri Lee Treasure from a bygone age sits in the Deconstruction Inc. warehouse on Madison’s far east side. The growing collection that ranges from 50 to 200 years old has been carefully salvaged, cleaned, and organized, just waiting to be repurposed for a special project and return to usefulness. Homeowners, contractors, developers, and DIYers come from far and wide in a hunt for architectural salvage, reclaimed lumber, and vintage dÊcor in hopes of finding a distinctive architectural element that will find new life to adorn a home, office, or business. Some have searched for years at the bottom of bins and under unorganized piles at flea markets, antique auctions, and architectural salvage yards. Their extreme patience pays off when they discover the mother lode of locally sourced, pre-1940 salvage. Mark Raszewski, owner of Deconstruction Inc., searches Dane County for reclaimed material from an era renowned for craftsmanship, workmanship, and elegance. His selective demolition and salvage of usable building materials preserves history to be enjoyed by future 34 | m a d i s o n e s s e n t i a l s

generations, and his environmentally conscious approach helps keep these items out of landfills. Going back, it was passion for architectural salvage that led Mark to take on ownership of Deconstruction Inc., but the journey to get to where he is now was not without a few twists and turns. Raised in Chicago and the suburbs, Mark came to Madison to attend the University of Wisconsin– Madison to major in insurance and risk management. Following graduation, he returned to Chicago for only six months before realizing how much he loved Madison, and that he wanted to start his new career here. It was fortuitous that he took a job in Madison in a retail store while he looked for work in the insurance field. This work got him through financially and, most importantly, exposed him to marketing, remarketing, merchandising, and display, which planted a seed for his future destiny. After 11 years in his successful insurance sales career, Mark felt bored. He realized he needed to figure out a career that would pull together his varied interests.

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Having inherited his dad’s natural ability to build, repair, and fix things, he found he could decompress from his day job by building things. At night and on weekends, he helped build houses for Habitat for Humanity or fiddled around designing and building smaller projects. The tug to change his day job grew and he realized he wanted a career that would encompass his passions and abilities in building, architecture, construction, real estate, history, antiques, marketing, merchandising, and display. The answer was elusive at first and then it hit him—he’d start his own business by salvaging and building furniture with reclaimed materials and selling antique collectibles online. He had a storage unit with a workshop, so while he continued his insurance sales career by day, he worked hard from early morning to late at night and on weekends to gather inventory and build things. With a goal to leave his insurance job in September 2014, Mark’s dream literally blew apart when a tornado tore

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the roof off his workshop and damaged more than half of his inventory only a few months before he was ready to launch his new business. His insurance experience was of great benefit in getting him reimbursed for some of the loss, but his one-of-a-kind inventory and the hunt time could not be recovered. Concerned about needing additional income after the tornado, Mark went in search for a local architectural salvage company he had heard about to work there while rebuilding his inventory. What he found was a barely operational business and an owner ready to retire who wanted to sell the business and inventory to the right person. His initial plan was to make some extra money, but after only a short while, he and the owner realized he was the right one to bring the business back to life. What he thought was a catastrophic loss to his original venture was an opportunity in disguise and the path to his biggest treasure yet, to own Deconstruction Inc., an entire architectural salvage business. He worked more than 80 hours a week

by himself for six months to fix up the property and organize the materials in order to open the doors to the public in spring 2015. Deconstruction Inc. now leads the pack when it comes to offering a specially curated collection of salvage. Mark is passionate about preserving history and matching vintage material with a customer’s new project. A discriminating and disciplined collector, he possesses an innate sense of what people are looking for as well as how much can be kept on hand in the warehouse before the inventory becomes overwhelming and difficult for him, or customers, to find anything. His great attention to detail means the salvaged material is well organized and cleaned. The millwork has been sorted by type, length, and width, and everything has been grouped by kind. Customers who love treasure hunting can comb the inventory searching for a one-of-a-kind item that they’ll recognize when they see it, or describe their project needs to Mark to have him help find the materials. He’s not in the business to make a quick buck, and is dedicated to taking time to help customers find just the right materials to complete projects. He goes the extra mile to problem solve and make recommendations to help customers complete their design or recreate something they’ve seen. Using repurposed salvage guarantees unique character that can’t be replicated.

A wide array of salvaged materials for almost-any-scale project can be found at Deconstruction Inc. Imbued with a sense of history, the reclaimed wood and metal can add architectural interest or be turned into gorgeous furniture and home accessories. At Deconstruction Inc., the inventory is ever changing. The best way to get a sense of what treasures lie within the warehouse is to follow them on Facebook. Lauri Lee is a repurposing fanatic living in Madison. Photographs by Eric Tadsen.

Lauri Lee

Deconstruction, INc. 1010 Walsh Road Madison, WI 53714 (608) 960-0110

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e ss ential community

PEOPLE PLEASER by Sandy Eichel

In case you didn’t catch the first episode of our series, I am a recovering people pleaser and perfectionist trying to preach the gospel of not “shoulding” all over yourself. I should be this, I should be that. Yep, I’m talking to you. The people that are always yearning to make things nice for other people and thinking they are never good enough. This is about trying to please the person that you will never be able to please. For me, it’s my dad (fill in the blank with the person in your life). There always seems to be a person in our early life that we can’t please, and so, logically, we spend the rest of our lives trying to please them—never quite making the mark. From a very early age, I learned from my dad and my stepmother that I couldn’t do anything right. I didn’t see my dad very much, relegated to his care on holidays and such, and then we’d spend the holidays with my stepmother’s family. Her kids were older and out of the house, and I got the impression that she wasn’t happy that we existed. But the divorce decree said custody at holidays, so there we were. 38 | m a d i s o n e s s e n t i a l s

On the car ride back from each celebration, I was informed that I had failed. I was too enthusiastic, too talkative, too everything. My excitement to see my dad and fill him in on what was going on in my life was not acceptable. Then the next holiday I would try to behave. Then I would be told I was antisocial. Many wintry holiday afternoons were spent walking to escape criticism being hurled at me. It wasn’t the end of the world. I survived, but it made me believe that I had to do something truly extraordinary to prove to my dad and stepmother that I deserved life. I found that vehicle in singing and performing. I loved music from a very early age—my mom says I could sing before I could talk. My dad was a huge music lover, and took me to my first musical audition at a fairly young age. I remember thinking I needed to do whatever it took to get a role so he would see that time with me was not a waste. In junior high, I sang a lot and wanted to be a rock chick—specifically Pat Benatar. Didn’t everyone? My dad,

seeing my vocal talent, wanted to get me voice lessons. Yippee, I thought, until I heard the catch—he wanted me to take classical voice lessons. Not what I was envisioning. He informed me that Pat Benatar studied classical voice and that convinced me. Add in the fact that I would see him every other week for dinner, just the two of us, before each lesson. YES, YES, and YES. Seeing my dad AND doing something he approved of. Certainly this would garner me favor, and he could report how lovely I was to my stepmother. All would be well. My voice teacher was very serious, and she said that I shouldn’t sing any music other than classical…as a teenager. Okay, sure, likely to happen. NOT. This was the start of living a double life. I was punk a rock chick who sang musicals at school by day, and a classical, serious, obedient, young opera apprentice every other week. I morphed for the situations I was in to please people around me. I did well with classical singing. So well, in fact, that I won classical voice competitions in high school and was strongly encouraged by my dad and voice teacher to audition for college as

a classical voice major studying opera. I auditioned, scored a top scholarship, and off I went on the conveyor belt of a dream that was not mine. I had not seen an opera or classical voice recital, so I really had no idea what I was in for, except that it was impressive and everyone loved me doing it. Good enough for me! In college, I auditioned for my first opera and was cast as a major role…as a freshman…having never seen an opera. My opera director pulled me in his office to tell me that I needed to change my persona. I was wearing funky clothes, not looking like a serious opera singer. He said everything should let people know that I was an opera singer, and that people should see me walk down the street and know exactly what roles I played based on the way I dressed, walked, and talked. Everything should fit the part. I started conforming to the expectation of being what I was supposed to be. Away went my fun clothes and funky hair, and on went dresses, high heels, and feminine hair. I looked and acted the part of an opera singer. That led to me pursuing a career in opera and teaching voice lessons, which was my career for almost 20 years. I went so far to please my dad that I became a professional opera singer. Isn’t that ridiculous? Perhaps you haven’t done anything this drastic, but surely you’ve made decisions to please other people. Have you ever conformed to be praised or fit into a group? I think most of us

have. What are the things you have done to please other people? Was it the college you went to or the major you picked? What other decisions did you make to please others? Usually one decision for someone else leads to another. Here is my realization: when you are pretending to be someone else so that someone loves you, they aren’t really loving you, but the role you are playing to please them. I did everything in my life to please others, I never felt loved or accepted because I never gave anyone the chance to love and accept ME, the real me. I decided to go off script and be who I really am and do what I wanted to do. We have that ability, to drop the act whenever we want. Sure, some people won’t like it, but then they wouldn’t like the real you anyway. Stay tuned. I will tell you how I found the exit door for a life that wasn’t mine. Sandy Eichel is a happy ex-should-er. Photographs provided by Sandy Eichel.

Sandy Eichel

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e ssential landmark

Quisling Clinic by Jeanne Engle

Quisling—a prominent medical family in Madison for much of the 20th century whose name can be seen on the family’s former clinic at 2 W. Gorham Street in Madison. Today the building is Quisling Terrace, a 60-unit apartment building developed, restored, and managed by Gorman & Company, which opened in 2000. It features a mix of studio and oneand two-bedroom units, and residents have access to a resident lounge, fitness center, and rooftop terrace with grills. Many units are designated as affordable housing. Quisling Clinic was founded in 1933 by four brothers: Abraham, Sverre, Rolf, and Gunnar—all doctors who followed in their father’s footsteps. Dr. Andreas Quisling, a native of Norway, came to Madison from Iowa in 1900 and began a medical practice out of his home. According to Dagny Quisling Myrah, Abraham’s daughter, someone had told Andreas that Dane County looked like Norway, so he made the move east with his young family. The original site of the Quisling Clinic was on King Street. In the 1940s, 40 | m a d i s o n e s s e n t i a l s

the brothers moved the clinic to the Gorham Street location where a yellow clapboard Victorian house, built in 1885 and remodeled in 1935, stood. In 1946, the building was once again remodeled. Kenosha-based architect Lawrence Monberg, a friend of the Quisling family, was commissioned to design the building. His art moderne structure, which still stands today, was built around the existing frame house. J. H. Findorff & Son was the contractor. Dagny remembers an intact back stairway from the house that remained in the clinic. To expand the clinic in 1968, a two-story addition was built connecting to the neighboring Hart house, a historic residence dating to 1896. The clinic building featured strawcolored buff brick, nautical-looking porthole windows, and curved corners—all distinctive art moderne elements. This style, a cousin to art deco, emphasizes the future rather than the past and strives for a modern expression to complement the machine age. Art

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moderne was common for commercial buildings. The style was popular in large metropolitan areas during the 1930s and ‘40s, but spread widely throughout the country into smaller cities, like Madison.

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Monberg designed two other art moderne buildings for the Quisling family: The Edgewater Hotel in 1948 and Quisling Towers apartment building in 1937. These three buildings along Wisconsin Avenue are located

in the Mansion Hill Historic District, which became Madison’s first historic district in 1976. “My father, who received his medical degree from the University of Wisconsin–Madison, was a good diagnostician,” says Dagny. “In those days, his patients included the whole family. He made house calls, so he was familiar with patients’ living situations and what might be causing illness because of what was happening at home. Many Norwegians were patients of my father and my uncles, and my

grandfather before them. In the early days, they spoke Norwegian in their practice.” Quisling Clinic was one of the four original clinics to form Physicians Plus Medical Group in 1986 and operated until 1998. Dagny remembers that Abraham enjoyed the architectural aspect of buildings— the blueprints and actual construction. She recalls that her family’s dining room table was frequently covered with plans. “He also enjoyed the business part of the clinic.” Not only was Abraham president of the Madison Chamber of Commerce, he was active in many medical associations and local organizations. He was on the YMCA board and served as president of the Maple Bluff Country Club. Gunnar, who served in Europe during World War II, was awarded a Legion of Merit citation by General Dwight D. Eisenhower. He was honored for his work in developing a device used to locate pieces of shrapnel in wounded servicemen during the war. The citation was presented in Madison. Dagny recollects the bandstand that was set up on Wisconsin Avenue for the ceremony.

depilatory, to remove unwanted hair. “He enjoyed creating, designing things. Even though some of his patents were sold, his interest was more in inventing than marketing,” says Dagny. “Once he even persuaded my father that he had invented an antigravity machine. He also converted his automobile into an amphibious car that could run on land as well as on the water.”

An eye, ear, nose, and throat specialist, Gunnar also perfected the basic design for gas masks used by soldiers who were required to wear glasses. He did specialized work on poisonous gases at Camp Stewart, Georgia. “Gunnar died when he was only 41 from lung cancer he probably contracted from experimenting on himself,” Dagny says. The doctor belonged to numerous service organizations, veterans’ groups, and the Sons of Norway.

In August 2017, Wisconsin was ranked number one in healthcare quality in the country by the federal Agency for Healthcare Research and Quality. No doubt a high bar was being set nearly a century ago in Madison by the Doctors Quisling, four brothers who were Renaissance men of their time, and whose clinic was an important fixture on the medical landscape.

Rolf, Gunnar’s twin, was a plastic surgeon earning his medical degree at the age of 21 from UW–Madison. He moved his practice to Mifflin Street in 1974 and practiced for another 25 years, retiring shortly before his 90th birthday. Like his twin, Rolf served in the military from 1943 to 1946. A lifelong researcher, he earned post-graduate specialty degrees at the University of Berlin and the University of Vienna.

Photographs provided by Gorman & Company.

Sverre, who lived to be 102, had 52 patents to his name, including the first

Photograph by M.O.D. Media Productions

Jeanne Engle is a freelance writer.

Jeanne Engle

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es s ential arts

Brian Kluge and the Beauty of Decline by Elissa Koppel

At first glance, you may struggle to see how Brian’s work fits into an artistic approach that centers humanity and community engagement. His main body of work consists of large, unglazed geometric objects extruded from pressed clay molds. Given his artistic style, his pieces touch at the human experience in ways that, initially, are far more subtle than those of pottery art objects. In contrast to his contemporaries who create functional work, Brian’s pieces often appear to be eroding (and

Photograph provided by Brian Kluge

Photograph by Rey Berrones

I met Brian Kluge at Midwest Clay Project for his interview. As of July, he’s the studio’s owner and invests a deliberate portion of his time and energy in its artists. He works with burgeoning students and practicing studio artists to help them find the balance between being at the mercy of the material and manifesting their intentions.

44 | m a d i s o n e s s e n t i a l s

Photograph provided by Brian Kluge

sometimes actually are). Understanding how his work directly connects to the human experience requires moving past physical utility and diving into, in his words, “subconscious triggers.” After speaking with him, it becomes clear not only that Brian’s work embodies collectivity in a way that parallels the mentorship and teaching he does, it celebrates the transience and connection that define the human experience.

After completing a residency at the Roswell Artist-in-Residence Institute in Roswell, New Mexico, in 2012, Brian moved back to Madison with his family. Shortly thereafter, he began teaching ceramics at Madison College and University of Wisconsin–Madison and continues to teach there today. Brian became involved with Midwest Clay Project in 2014, working as a studio manager under its founder, Jennifer

Lapham. After running it in her stead for a few years, he purchased Midwest Clay Project from Lapham in the summer of 2017, and is now the studio’s owner and operator. Throughout his career, Brian has remained devoted to clay. As a result of this constancy, his relationship to the practice has not stagnated. It’s easy to see how he has changed in his

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h provided

by Brian K lu

Photograph provided by Brian Kluge

understanding of the material; after his undergraduate work, Brian moved away from functional pottery. That being said, his practice has altered in ways more crucial than physical process. Notably, after his time in Peace Corps, Brian’s work incorporated three definitive elements: pressed earth, scale, and time. “During my time in Malawi, I had a lot of space to think about what I wanted my life to look like,” Brian says, explaining

what caused his shift away from pottery. “The buildings that rural Malawians would build were being formed out of pressed mud. They’d create these structures out of pounded brick clay and build the walls of their houses up one layer at a time. Watching that clay construction happen on that scale caused me to see a different possibility for making.” Malawi’s influence on Brian’s work is evident not only as it relates to pressed earth, but especially as it relates to change in scale. His Entropy Block featured a fivefoot cube of clay left to change and dry over a few days and the photographs he took to document change. In his project Collective Confluence, Brian covered massive swaths of floor with wet clay for individuals to walk over, hand mold, and otherwise leave their marks on. In addition to the elements of pressed earth and scale, Brian’s life in Malawi reframed his relationship with time, or more specifically, transience. “They would make these homes, and they were designed to last for four years max. They’d have thatched roofs and decay as time and weather would hit them. It caused me to reflect on my own ideas

46 | m a d i s o n e s s e n t i a l s

of permanency. When the houses would eventually fail, they wouldn’t knock them down and build in the same spot—they’d build them right next door. You’d get to see their homes in all stages of being all at once.” When examining Kluge’s oeuvre, it becomes obvious that this reverence for the passage of time and interest in capturing moments along the way have clearly embedded themselves in his work. The artist has created installations involving placement of a clay block and documentation of its erosion from environmental circumstances. Scorched Earth had one of these blocks in an annual prairie burn in Edgerton: a project Brian was able to execute after completion of the Aldo Leopold Nature Center Burn School and acquiring permission from the landowners involved. In another project, Equilibrium, Brian built a cube using clay collected from the Salt Creek riverbed in Wilderness Park on the outskirts of Lincoln, Nebraska. The project was completed with photographic documentation of the object’s decay over nine days in the middle of winter. Afterward, the


For Brian, however, “time and weathering” expands beyond environmental effects of fire and winter. He examines how we can act as the environmental factors and thus mark the passage of time through our influence on our surroundings. In his Artifact series, Brian blurs the line between functional work and sculptural object in exploring what relics would represent our society after its passing. In one object from this series, he creates grooved soap dishes entitled Everyday Phenomenon. The concept involves using the soap dish over time to the extent that soap scum builds up in patterns dictated by the object’s form while also creating a smooth patina. In creating these objects as both personal and ubiquitous, Brian enables viewers to connect to the questions “What would our world look like if we stopped maintaining it tomorrow?” And “How long would it take for our imprint on the world to disappear?” while finding beauty in the change. The hints of human touch and strong allusions to the impermanence of time makes Brian’s work not only novel, but instrumental in pushing forward ceramics as a genre within artistic practice. He will be an artist to watch in the next decade as he challenges the conventional usage of clay and the mechanisms artists may use to allude to human influence, experience, and moment.

Photograph provided by Brian Kluge

cube was placed back at the riverbed to return to the elements.

To see more of Brian Kluge’s art, visit

Photograph by Olivia Loomis

Elissa Koppel is a freelance writer and a local artist.

Elissa Koppel

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e ss ential community

Atlas Improv Co. is On Your Side An Interview with Artistic Director Daniel Row by Josh Heath

Photograph by Ed Reams

Some people love to paint pretty pictures while others prefer taxidermy, carpentry, or writing freelance for local magazines. As I pursue the latter option, I’ve decided to explore another passion—improv comedy. Follow me in my journey over this and future issues as I chase my dream of becoming Madison’s most adequate improvisor. To kick things off, I spoke with Daniel Row, the director of Atlas Improv Co.

Artistic Director Daniel Row 48 | m a d i s o n e s s e n t i a l s

Daniel Row was entrusted with enormous responsibility in the summer of 2017, when he was appointed artistic director of the Atlas Improv Co. in downtown Madison. The departing director, Kristina Martinez, who held the position for five years, left some big shoes to fill.

“I hope I can fulfill all that responsibility,” Dan starts on taking the position. “But, at the same time, it's responsibility that doesn't feel like work; it's what I'm passionate about. It's what I love doing.” Daniel enjoys organizing people and making sure the theatre has the opportunities they want, assembling indie teams, and, of course, performing improvisational comedy. “Being able to help Atlas move forward and keep progressing as a company is daunting and exciting.” Daunting, indeed. Originally founded by Mary Parmentier and Bryan Judkins in 2004, Atlas Improv Co., or ComedySportz–Madison as it was formerly known, aimed to grant local improvisers more creative freedom.

Photograph by Nate Chappell

In particular, the ability to try out long-form improv as opposed to just shorter, snappier games. Currently, Atlas Improv Co. offers three levels of instructional classes in the improvisational arts spread throughout the year. The theatre also has shows every Friday at 8:00 p.m. and 10:00 p.m., alongside a longform showcase Saturday nights at 10:00 p.m. Plus, they host indie teams outside of their regular troupe. All of this happens at their theatre on East Washington, just blocks from the State Capitol. Daniel became artistic director after he’d only been with the company for a year and a half. “I'm not the most tenured member, but it's something

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“Atlas’ philosophy is not ‘Hey, let’s try and be funny,’” Daniel says. “It’s more like ‘Let’s try and play these characters and make them real’ because, in that reality, there’s a lot of funny interactions that happen.” I love doing.” Daniel strives to make sure that the theatre has access to the opportunities they want to have.

Photograph by Nate Chappell

While the work is voluntary, Daniel says, “You get things out of it that aren't monetary. It's a friend group and a community. It's enriching.” Being a big group of friends, the troupe—16 members as of this writing—definitely has perks. The transition into a position of leadership can be difficult, but has been a bit easier for Daniel because of those in the group. “It can be tough, but we're a close group, so there haven't been any squabbles. We support each other.” Improvisational comedy is, after all, about support. “Yes, and...,” the most common phrase in improvisational philosophy, means agreeing to what your scene partner has presented and running with it. Learning to say “yes, and...” really puts you on their side. Even if they had a thought that differed vastly from yours, by saying “yes, and...” you agree and can work together. Working together and being on the same page is important in achieving Atlas' goal of creating scenes that are real, as opposed to simply funny. “Atlas' philosophy is not ‘Hey, let's try and be funny,’” Daniel says. “It's more like ‘Let's try and play these characters and make them real’ because, in that reality, there's a lot of funny interactions that happen.” Daniel and the Atlas community know the craft goes beyond jokes. “It's telling a story over a long period of time and making it more than just a goof or a gag. Sometimes we find really poignant, interesting moments between characters surrounded by jokes and funny things, but there's also so much more there.” 50 | m a d i s o n e s s e n t i a l s

At one of the Saturday Showcase shows, Daniel says, “There was a scene between two of our improvisers that almost brought me to tears. I was just running sound and I thought, ‘Oh, this is very good, and I'm very proud of them.’ It just struck a chord.” Daniel still finds new ways to appreciate the craft. “That's what I love about improv. Even though I've been doing it for a while now, there are still things that are surprising and new and beautiful. I love it.” Improv doesn’t just teach people to say “yes, and…” in poignant scenes on stage; it also teaches people to say “yes, and…” to life! “I'm a pretty nervous person,” Daniel says. “Improv has been something that made me less nervous, less afraid to talk to people and to do things. One of the things about improv is that you have to deal with the idea of failure because it's gonna happen. But you realize, ‘Oh, if I mess up, it's not so bad, things aren't going to be wrong forever.’”

At the end of the day, improv helps people be less afraid. Less afraid to try new things, to hop into someone else's shoes, to be vulnerable in front of friends, family, and strangers alike. Daniel urges everyone to “Just do it. Try new things. When you try new things, you grow as a person. When you grow as a person, we all grow as people, and it's better for everyone.” He wraps up by saying, “It's not as scary as you probably think it is. We're not looking to make each other fail. That's what I've learned from improv. People want to see each other succeed. If everyone's on your side, what do you have to be afraid of?” For more information on upcoming Atlas shows, special events, and classes, visit

Josh Heath is a Madison-born-andraised writer. He loves comedy, but “can be a bit much” according to strangers at parties and ex-girlfriends. Read his film work at or his Comedy Picks in Isthmus. Photograph by Kelly Kittle

It also helps people deal with the chaos and unpredictability of everyday life. Daniel explains, “Improv really heavily emphasizes not knowing exactly what's going to happen, but being ready for it anyway.” Learning to work with other people is another benefit. “It also really helps you to become a more empathetic person. You realize ‘Oh, not everyone has the same exact thoughts as me, but their thoughts can be just as good.’”

Josh Heath

Atlas Improv Co. 609 East Washington Avenue Madison, WI 53703 (608) 259-9999

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e ssential finance

Wealthy Living

How Financial Planning Can Improve Your Mental and Physical Health, and Reduce Stress by Derek Notman Stress affects us all in different ways. It’s nasty. Regardless of how you experience stress, having money problems only amplifies it. The good news, we can do something about those money problems. Wealthy (healthy) living is something I think most of us would agree is important. Reducing stress levels while improving mental and physical health has obvious benefits. But what does financial planning have to do with it, and how can it improve the quality of our lives? Let’s start with the benefits of living a healthy life: we feel good, we’re happy, we’re active, we live longer, we enjoy life, etc. But, let’s face it, life happens. Work, family, money, and health issues can be strong headwinds to living a healthy life, and stress from work can affect your attitude outside the office. Not sleeping enough because you are raising a family, worrying about bills, and simply just trying to manage it all is difficult to say the least. 52 | m a d i s o n e s s e n t i a l s

Unfortunately, there really isn’t a formal education when it comes to money in our society. If you’re like most people, you probably learned your money habits (good and bad) from your parents, and now most likely are passing it on to your kids. The problem of no financial education continues in perpetuity. Sure, you learned how to balance a checkbook and open up a bank account, but we don’t even need to do those things in person anymore. Technology has made things easier for us, but also removed us further from our money. We have less of a respect and relationship with money since technology is our intermediary instead of physically writing checks, balancing our accounts, etc. Given the cultural norm that “we don’t talk about money” has persisted for decades, getting less personal with our money is not necessarily a good thing. It has been my experience that most people tend to get stressed mentally when they feel things are out of their control. This can lead to poor physical

health, whether that means you have a poor diet, don’t exercise, or work way too many hours. It’s interesting to note that money is intangible, unlike other stressors in our life, yet it can be the biggest source of stress for us. So how does financial planning help restore order and, thus, health? First, let me remind you what financial planning actually is as most people and advisors are doing it wrong. Financial planning has nothing to do with rates of return, asset allocation, fees, products, etc. Financial planning is a process. A process that results in a simple written plan to hold your financial decisions accountable to. To be more clear, consider the following: • This process assesses your current financial situation and whether or not you are on track to achieve your goals. •  This process tests a variety of alternative options that can help

Going through the financial planning process should be simple and straight forward without a sales pitch at the end. • This process can bring order to an otherwise chaotic financial life. Going through the financial planning process should be simple and straight forward without a sales pitch at the end. Done correctly, it’s a way to look at your financial life in detail, but, more importantly, how your financial life impacts the rest of your nonfinancial life. Identify your hopes, dreams, and goals and then work to structure your finances to get what you want. How does this improve your mental and physical health? Because it provides order. Most of us don’t work for money itself, we work for money because we use it as a tool to do the things we want—to provide a home for our families, travel, education for our kids, the list goes on. When we work but don’t get what we

want, we get stressed. This stress can lead to the deterioration of our mental and physical health. When I see a client take a deep breath, exhale, and relax their shoulders as they see how it all fits together, I can feel their stress level go down. It’s one of my favorite things in working with people—seeing them figure it out with a plan to make it all happen. Only once this happens do all the more granular things (strategies, products, fees, etc.) become important. Is financial planning the only way to reduce stress and improve your health? No. But, when done correctly as part of other healthy living decisions, it certainly can improve the quality of your life. Where should you start? It has been my experience that the best financial planning is done by sitting with your loved ones and talking about your hopes, dreams, and goals for the

future. This is what we all want to talk about anyway. Crystalizing what you want will make the rest of the financial planning process much easier, and, dare I say, actually fun! Here’s to less stress, my friends. Derek Notman is a Certified Financial Planner® and Founder of Intrepid Wealth Partners LLC.

Photograph by Eric Tadsen

you get where you want faster and with less risk.

Derek Notman

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Mon-Sat:11am - bar close Sun :9am - bar close 674 South Whitney Way Madison, WI

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Wellness Center ~ Urban Farm ~ Juice Bar

Come check out our class / workshop offerings and treat yourself to a juice, smoothie and a SuperCharge! WheatGrass shot as well as other fine local products at our juice bar: Community Juice! SuperCharge! MicroGreens are available at many grocery stores and restaurants in the Madison area. 1902 E. Washington - corner of 1st and E. Wash. (608) 230-5540 •

Waunakee’s Own Infrared Hot Yoga Studio! Hot, Heated, and Gently Warmed Yoga Classes; Rolling and Yoga Barre Classes; Skin Care and Waxing Services; Infrared Sauna Sessions; Private Lessons; Flexible Schedule; Private Showers; Yoga Coaching; BioMat Treatments. Convenient Waunakee Location 202 S. Century Ave. • (608) 665-9000

54 | m a d i s o n e s s e n t i a l s

Enhance Your Experience of Life

Need a hand navigating your dynamic world? Allow us to enhance your experience of life. Fertility, pain, digestion, mental-emotional health, and a lot more. Improving lives with acupuncture and massage services 6 days a week, 8AM-7PM. 515 Junction Rd. • (608) 441-9355

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Find original art and unique gifts for all your animal-loving friends at CLUCK in beautiful Paoli, just 10 minutes south of Madison. Discover something you won’t find at the mall. 6904 Paoli Rd. • (608) 848-1200

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es s ential food & beverage

IS BREWING Now in Session? by Kyle Jacobson Defining a beer isn’t the science some purveyors and homebrewers wish it to be. Anytime I hear people arguing over the differences between an American Pale Ale (APA) and an Indian Pale Ale (IPA), I can’t help but roll my eyes. True, the Beer Judge Certification Program (BJCP) has worked hard to clarify and classify all fronts of beer, but that’s not something I would ever want someone who enjoys beer to get hung up on. It’s like arguing what shade of blue the sky is today, as though the proper definition will somehow affect the overall enjoyment of atmospheric scatterings of light. But here we are, trying to define what exactly constitutes a Session Ale. The 56 | m a d i s o n e s s e n t i a l s

BJCP appropriately uses it as a modifier for existing styles. Where Imperial informs the drinker the beer is a heavier version of the style, Session suggests things will be lighter. In the 2015 BJCP style guidelines, the parameters are clear. A session-strength beer must be less than 4 percent alcohol—the exception seems to be IPAs, which are granted up to 5 percent. I wonder why I don’t see such an exception for a Barleywine or Scotch Ale, beers known to push high ABVs. As I sat down with Sam Green of Octopi Brewing, he gave me the skinny on what he’s experienced firsthand. “It’s a marketing tactic.” Over and over, we’d come back to this point. He told me of a

particular Ale that one of the breweries he previously worked at was having trouble selling. They renamed it twice, and people weren’t buying. But once the tag Session Ale was added, the beer flew off the shelves. As you probably have guessed, the recipe never changed. Session Ales come with the assumption that a person can drink several bottles over the course of a day and still function. In short, Session Ales are sessionable. I really like the idea, but not because I can drink a lot to keep my buzz going. Rather, I can come home after work and have a beer or two without sacrificing my ability to be a parent or work on side projects. Here’s the issue: by drinking strictly Session Ales, at this point in time, I am sacrificing some of my favorite beer styles and flavors. If you enjoy barrel-aged beers, you’ll be hard pressed to find one below 6 percent. And how can a 6 percent beer carry with it the same characteristics of a 10 percent beer? Short answer, it probably can’t. Sam says, “Sessions Ales are a speed-limit sign to a beer style: a

restrictor on its potential, but still trying to deliver all the flavor.” That’s not to say things are set in stone. In a perfect world, I’d be able to enjoy everything I like about beer while keeping my mental state somewhere on the foothills of sanity. As long as the Session Ale trend holds true, there’s no reason to doubt we can get there. I view the future of Session Ales as a challenge to the brewer. Currently it’s a question of what needs to be sacrificed to get the beer to the appropriate ABV to be considered session strength. Even then, few breweries have difficulty slapping on a label that uses the word Session in order to boost sales. For some, brewing is an art. As with any art form, the time will come where the current understanding of design will be challenged. To break from the current mold, it’s necessary to reexamine what elements make a beer a beer and then approach the situation from a different angle. The science behind activating enzymes to breakdown starches is a constant

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in the same way slapping paint onto a canvas will always be necessary to create a painting. The paints chosen change the overall effect of the image: watercolors for a blended image, acrylics for a textured look, oil paints for richer color, then there’s fresco, pastels, tempera, and so on. In the November/December issue of this magazine, I talked with Trevor Easton of Alt Brew, and he showed me that what I knew about the brewer’s malt cocktail was more limited than I’d believed. To take the next step, perhaps the answer lies in going around the current understanding of what needs to be in a certain style of beer. This is admittedly out there in terms of maintaining a flavor profile while turning down the ABV, but my hope is that someone much smarter than me will experiment with some of these ingredients and find a way to incorporate them into the existing recipes to create something that doesn’t feel like being shortchanged after buying a gas-station hotdog.

58 | m a d i s o n e s s e n t i a l s

There’s no doubt that the Session Ale erupted due to an influx of demand for the trend, but I don’t really like the thought of this idea settling into a moniker for mediocrity. I’ve had some Session Ales that weren’t actually Session Ales—they were simply true to the style they were brewed in. That’s never been the challenge. Sam tells me that a Session IPA is one of the easiest things to throw together because it’s not really doing anything that hasn’t been done. The challenge is toning down a beer that was never meant to be tempered while keeping all that big flavor. If Wisconsin brewers ever figure this one out, the local bar scene might never be the same. To longer nights and shorter headaches. Kyle Jacobson is a copy editor for Madison Essentials, and a writer and beer enthusiast (sometimes all at once) living in Sun Prairie, Wisconsin. Photographs provided by Kyle Jacobson.

Tadsen Photography Drone/Aerial Imagery

Kyle Jacobson

Stay sober…er by checking out these local Session Ales. Breakfast Beer Cream Ale with Coffee – Pearl Street Brewery – 4.5%

Extended Play APA – Lakefront Brewery – 4.2%

Bubbler Blonde Ale – Next Door Brewing Company – 4.5%

The Commuter Kolsch – One Barrel Brewing – 4.8%

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es s en tial home

“On a good day, this is an uncertain age…but even in these hectic times, you can count on having at least one sanctuary, a world of your own design and composition, a retreat where turmoil stays outside and peace, solace, and even a measure of control are inside. That sanctuary is your garden.”1 As our lives become increasingly filled with overstimulating technology and stressful careers, we often seek reprieve in the form of trips to the gym or spa. What we often forget is that everyday natural spaces, including our own backyards, offer these same health benefits. Nature is a true healing force. In recent decades, empirical evidence has mounted supporting the cures of nature. Dr. Roger Ulrich, a healthcare behavioral scientist, collected compelling evidence that postoperative patients whose rooms viewed nature had significantly shorter hospital stays, requested fewer pain medications, and received more positive reviews from nursing staff relative to 60 | m a d i s o n e s s e n t i a l s

matched patients in similar rooms with a view of brick walls.2 Other research has arrived at similar conclusions, including that patient rooms with direct sunlight promotes better sleep patterns, reduces hospitalization time for patients with bipolar disorder, and reduces aggression in patients with Alzheimer’s disease. We need not be ill to receive the benefits of nature. A well-designed outdoor living space provides more than pleasant views—it reduces stress, lowers blood pressure, and improves mood. What’s more, your backyard can be the ultimate creative expression. Landscapes and gardens can be exciting in their liveliness or calming in their simplicity. Rich plantings provide rhythm and movement to stimulate the imagination while steady-falling water relaxes a thought-laden mind. Whether your space is large or small, a backyard or balcony, reflecting on personal experiences and what is most important to you will reveal basic

healing and regenerative elements for your individual retreat. Envelop yourself with nature by indulging each of the five senses.

Soften outside noise with shrub borders or falling water and invite soothing sounds, like white pines catching the voice of the breeze and the songs of birds.

Seize a moment to smell the roses. Close your eyes and breathe in the aromas of opening flowers and freshly cut grass.


OUTDOOR CREATIV VE Kicking up the scent of thyme along a path’s edge is a favorite.

nature can transform your garden into a personal sanctuary, your own place for natural healing.

Prepare a meal outdoors with your own herbs grown in raised containers or pick edible berries for a delicious treat.

Jared A. Vincent, PLA is a landscape architect for ZDA, Inc. and Steven G. Ziegler, PLA is the principal landscape architect for ZDA, Inc., Outdoor Creative, 4797 Capitol View Road, Middleton, WI. Call (608) 831-5098 or visit

Research and experience confirm that interacting with nature for even a few minutes a day promotes measurable restoration for body and mind. Vacations and spas are terrific, but a place of one’s own to recreate and recreate will serve better to replenish our energy and our strength. Identifying and providing ways to connect with

Photographs provided by ZDA, Inc. Hart, R.M. (2005). Deerproofing Your Yard & Garden. North Adams: Storey Publishing. 1

Ulrich, R.S. (1984, April 27). Views through a window may influence recovery from surgery. Science, 224, pp. 420-421. 2

Photograph by Betsy Haynes Photography

Feel the cool soil or dip toes into calming water. Dance your fingers atop flowering grasses and fuzzy leaves as warm pea gravel massages your feet.

landscape architects garden designers site planners

Jared A. Vincent Photograph by Betsy Haynes Photography

Your vantage point determines the boundaries of your sanctuary. The view from a comfortable chair or kitchen window might look upon a sacred spot or into a distant landscape. Lead your mind’s eye out into the garden with a meandering path or find a comfortable place to meditate and rest.

Steven G. Ziegler

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advertiser index association

entertainment & media

Aldo Leopold Nature Center........................ 33

Back of the House Online Video Series....... 29

Dane Arts.......................................................... 45

Ho-Chunk Gaming Madison......................... 64

Dane Buy Local............................................... 24

Home Elements & Concepts......................... 49

Dane County Humane Society.................... 23

Journey of Aging............................................. 20

CONTEST Win a $50

Madison Opera............................................... 21

dining, food & beverage

Olbrich Botanical Gardens........................... 17

Bavaria Sausage Kitchen, Inc....................... 57

Our Lives Magazine........................................ 33

Bunky’s Catering............................................. 11

Red Arrow Production.................................... 31

Chocolate Shoppe Ice Cream..................... 20

WORT-FM........................................................... 57

Gift Certificate!

Clasen’s European Bakery............................. 59 Drumlin Ridge Winery....................................... 8

home & landscaping

Fraboni’s Italian Specialties &

ZDA, Inc............................................................. 61

Delicatessen............................................... 17 Fuegos............................................................... 13


Gail Ambrosius Chocolatier.......................... 55

American Family Insurance DreamBank...... 2

Imperial Garden.............................................. 17

The Buckingham Inn....................................... 39

Landmark Creamery...................................... 47

Capital Fitness................................................... 7

Lombardino’s Italian

Elevation Salon & Spa...................................... 9

Restaurant & Bar.......................................... 5

Elizabeth H. Winston, Ph.D., LLC.................... 19

The Looking Glass Bakery.............................. 20

Four Lakes Veterinary Clinic.......................... 23

Mid Town Pub................................................... 50

Gunderson Funeral and Cremation Care.. 25

The Nitty Gritty................................................. 49

Isthmus Wellness.............................................. 54

Off Broadway Drafthouse.............................. 27

The Livingston Inn............................................ 39

The Old Feed Mill Restaurant........................ 50

Monroe Street Framing................................... 25

Oliver’s Public House...................................... 19

Oregon Community Bank............................. 63

Otto’s Restaurant & Bar.................................. 35

Sapphire Yoga & Wellness............................. 54

Pizza Brutta....................................................... 36

Stoughton Hospital......................................... 15

Porta Bella........................................................ 59

Tadsen Photography...................................... 59

Quivey’s Grove................................................ 42

Tosh Washington Shoe Shine......................... 43

Riley’s Wines of the World.............................. 37

Waunakee Community Bank........................ 63

Samba Brazilian Grill....................................... 51 The Side Door Grill and Tap........................... 51


Sugar River Pizza Company........................... 15

Abel Contemporary Gallery......................... 45

SuperCharge! Foods...................................... 54

Bauer Jewelry Designs................................... 55

Tempest Oyster Bar......................................... 43

CLUCK The Chicken Store.............................. 55

Tornado Steak House..................................... 43

Karen & Co......................................................... 5

The University Club.......................................... 58

Kessenich’s Ltd................................................. 47

Vintage Brewing Co. ...................................... 53

Lidtke Motors.................................................... 16

Willy Street Co-op........................................... 41

Luceo Boutique & Styling Co........................ 42

Wollersheim Winery & Distillery....................... 5

Playthings......................................................... 46 Woodland Studios........................................... 58

Madison Essentials continues to grow! We are seeking sales professionals who enjoy supporting local businesses, meeting all kinds of new people, and contributing to the success of a quality, lifestyle magazine about the Greater Madison area. Please contact Kelly Hopkins for more information:

62 | m a d i s o n e s s e n t i a l s

Question: What current business was previously the Airway Tavern? Enter by submitting your answer to the above question online at, or by mail with your name, mailing address, phone number, and email to: Madison Essentials c/o Towns & Associates, Inc. 126 Water Street Baraboo, WI 53913 All entries with the correct answer will be entered into a drawing for one of two $50 gift certificates. Contest deadline is March 16, 2018. Gift certificates will be honored at all Food Fight Restaurant Group restaurants (see—subject to change).

Good Luck!

Winners Thank you to everyone who entered our previous contest. The answer to the question “What current business owner previously owned Black Earth Meats?” is Bartlett Durand of The Conscious Carnivore. A $50 Food Fight Gift Certificate was sent to each of our winners: Gail Fahey of Belleville and Elizabeth Phelps of Madison.


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Madison Essentials March/April 2018  

Madison Essentials is a bimonthly magazine dedicated to promoting the Greater Madison area and its independent businesses and organizations....

Madison Essentials March/April 2018  

Madison Essentials is a bimonthly magazine dedicated to promoting the Greater Madison area and its independent businesses and organizations....