Touro Communications Marketing Team 2022 Highlights Report Social Media & Digital Marketing | Advertising | Publishing | PR
Touro Marketing Team Wins Big!
EduAD Awards 2022
GOLD:
Newspaper Ads: ‘More’ brand campaign
Newspaper Ads: Touro Trailblazers
Publications (internal): Links May 2022
Digital Marketing: Healthcare Heroes
Annual Report: President’s Report
Electronic: American Dream Mall
EDMA Awards 2022
Education Digital Marketing Awards
DIGITAL:
Brand campaign: Trailblazers
Brand campaign: Do More at Touro
SILVER:
Outdoor: ‘More’ brand campaign (LIRR)
Touro’s Lander College for Women Touro’s School Health Sciences To learn more about Emanuella’s journey visit touro.edu/more TOURO COLLEGE UNIVERSITY SYSTEM Choose More at
admired the beautiful campus and cutting-edge technology Touro Dental and appreciated how Touro made the transition from undergrad professional school such seamless experience. The Touro system amazing and are always available ensure that you do well. Through my academic courses and hands-on training, Touro preparing me for my future career. HALEY SHAPIRO
More at TOURO OURO COLLEGE & journey visit
Discover
Touro’s Brand Journey | New University Status + New Brand
In 2022, we partnered with CCA, a top higher ed marketing agency to rebrand Touro as a university. We began by listening to our
• Unveiled in December, we have an extensive brand rollout planned, including sub-brand logos for each school and program, digital versions, a brand style guide and new creative concepts that will be reflected in all Touro advertising, marketing and collateral materials moving forward.
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Touro’s Brand Journey | New University Status + New Brand
Touro’s Brand Journey New University Status + New Brand
TOURO BRAND GUIDE
Primary 2-color logo Primary 1-color logo Primary 2-color knockout logo Primary 1-color knockout logo
PRIMARY LOGOS STACKED LOGOS Gotham Book ABCDEFGHIJKLMNOPQRSTUVWXYZ
Gotham Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ
Gotham Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ
Gotham BLACK ABCDEFGHIJKLMNOPQRSTUVWXYZ
PRIMARY FONTS COLORS PANTONE 287 C100 M81 Y0 K23 R0 G48 B140 #00308C PANTONE 7548 C0 M22 Y100 K0 R255 G198 B0 #FFC600 Gotham is the display typeface for use in headlines and callouts. When primary or substitute fonts can not be accessed, Arial Regular, Arial Bold and Arial Black may be used. DM Sans Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
SUBSTITUTE FONT The substitute font may be used when a license for Gotham can not be obtained. The substitute font is free to download and use through Google Fonts at this link: https://fonts.google.com/specimen/Inter DM Sans is the preferred typeface for large amounts of body copy. Inter Regular Inter Medium Inter Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 The primary logos are the preferred set of logos to be used whenever possible. When space or proportions won’t allow for the primary logos, the stacked logos should be used. Stacked 2-color logo Stacked 2-color knockout logo Stacked 1-color logo Stacked 1-color knockout logo Use the color values below for print and digital applications. OCTOBER 2022
abcdefghijklmnopqrstuvwxyz 0123456789
abcdefghijklmnopqrstuvwxyz 0123456789
abcdefghijklmnopqrstuvwxyz 0123456789
abcdefghijklmnopqrstuvwxyz 0123456789
0123456789
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TOURO 50 Social Media | Digital Marketing | Print Advertising | Out of Home | Publishing | PR
Social Media & Digital Marketing Touro 50th Trailblazer
Results Clicks 5,689 CTR 3.3% Likes 3,031 Saves 46
Shares: 63 Impressions: 172,000 (reached 45k users that were served multiple ads)
JCN Stats Website ads: 4.1 million impressions
YWN sponsored articles: 4,100 clicks
Yeshiva World News
Sponsored articles led to another 4,100 clicks
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Social Media & Digital Marketing Touro 50th Gala 8 Results Thru plays on social media 73,000 Post reactions/likes 622 YWN home page video 3,000+ views
Results Shares
70+ shares of live posts during the event
Social Media & Digital Marketing Touro 50th Gala Top Instagram Story 9
Print Advertising Touro 50th Trailblazer Campaign
Meet The Touro Trailblazers
The Trailblazers alumni come from across the Touro universe and represent diverse career paths including medicine, law, finance and high-tech.
The campaign demonstrates how Touro prepares its students with the knowledge, skills and perspective to thrive in an increasingly interconnected world, and led users to the 50.touro.edu microsite.
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Print Advertising Touro 50th Trailblazers Campaign
Reach
Reach
Bergen Jewish Link
Print: 13,000 weekly distribution with 7,000 papers delivered via home delivery. Teaneck, Bergenfield, Englewood, Fair Lawn, Fort Lee, Tenafly, Paramus and New Milford.
Passaic County: Clifton and Passaic
Queens Jewish Link
10,000 weekly distribution with 4,000 papers delivered via free home delivery.
Mishpacha magazine: 42,000 weekly circulation with a total weekly worldwide readership of 250,000
The print campaign appeared in all major Jewish publications including Ami, FJJ, Hamodia, Jewish Action, Jewish Link, Mishpacha, The Jewish Home and Jewish Standard
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Out of Home Media Touro 50th Trailblazer Billboard (5Towns) Reach 2.75+ million views over nine weeks
Reach 430,000 impressions (4 weeks)
Out of Home Touro 50th LIRR Trailblazer
Campaign
2,000 commemorative books printed
3,500 invitations sent
9,000+ postcards sent
New Touro50 logo:
Publishing Touro 50th Gala 14 Reach
Reach Reach Reach
Touro Celebrates 50 Years With Gala Dinner, Honors Key Leaders
Gala 50
NJ Jewish News
Jewish Standard
Touro turns 50: University President Alan Kadish tells his story and talks about the school’s future
Las Vegas Tribune
Shelley Berkley of Touro University Nevada is honored at Touro University’s 50th anniversary gala in New York City
Jewish Press
Touro University marks 50 years at celebratory gala
Jewish Link
Touro marks 50 years
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Public Relations Gala 50
Your Favorite Five Towns Family Newspaper Distributed weekly the Five Towns, Long Island, Queens Brooklyn November 10, 2022 Around the Community After Nearly 50 years at Touro, Dean Robert Goldschmidt is Just Getting Started When speaking to Dean Robert Goldschmidt, ice resident for lanning and ssessment For two years, Dean Goldschmidt taught full time in the Department Political Science, but when the dean students left Touro 1976, Dr. Lander took chance on the young professor and trial basis. After another two years, became the permanentdents, title he maintains today, along with several others he picked up along th way, of which is Touro’s ccreditation iaison fficer the Middle States Commission on Higher Education, not-insignificant role that takes up great portion his time. that capacity, Dean Goldschmidt helped facilitate Touro’s expansion and development “It’s been varied with titles th have evolved, and rkload and responsibilities th ave steadily increased. I’m very proud of the many things ave done,” he said. “But cenpride impact students, providing guidance pathways growth professional Helping Build Legacy Today, Touro hardly resembles the small institution Dean Goldschmidt walked into almost half-century ago. Dean Goldschmidt said that the ‘70s and ’80s, many people thought, not articulated outright, that Dr. Lander was “somewhat delusional in his ambitions build this major institution with all these graduate and professional programs.” But the time of Dr. Lander’s passing, the dean noted, most of his dreams had already been realized, and Touro’s acquisition New York Medical College was being finalized while the opening of its dental school was only few years away. “In that sense, it’s tectonic transformation, which has continued under President Alan Kadish who has amplified With no shortage responsibilities— and new ones seemingly added every turn—and first college, now university that has gone well beyond loftiest of expectations, it’s worth asking why Dean Goldschmidt has stayed long. Certainly no one would blame him for deciding take step back nd admire handiwork. After all, it’s been almost 50 An industrialist builds particular industry and then can hand over to somebody else,” he said. look this as renewed opportunity with each new class, each generation students. It’s continual pursuit of passion.” sometimes say my students, Ask yourself: What kind of life do you want to lead: one that self-centered, one that centered on other people?’ And I’m focused on life that centered on other people. That itself gives me satisfaction and great deal of joy.” Dean Goldschmidt will be honored for ouro’s 50 ry gala on December at the Marriott Marquis in NYC. make reservations, visit 50.touro.edu/gala medical, capacity,” he said. And for sure, the New York State Board Regents decision earlier this year to grant Touro university status substantial part of that. Dean Goldschmidt maintains, however, that despite its exponential growth, several of the core aspects Touro are the same. “Every student has his her needs and different aspirations and different goals, and the importance delivering personalized student experience was really part of the initial theme Touro’s mission,” he said. “The focus personalized education constant, which has been retained.” “Dean Goldschmidt Touro icon,” said Dr. Alan Kadish, Touro President. “Generations students have benefitted from his leadership, insight and guidance. The personal attention and care he gives to each and every student truly exemplifies what ouro education all about.” A Life Of Purpose for Touro University and ean tudents for the Lander College Arts Sciences, separate understandable, though sense, doingall, who has received rabbinic ordination, or semicha, named member of Phi Kappa upon earning his bachelor’s degree Brooklyn College Beta Kappa key was the frst gift gave his wife after they were engaged and earned master’s degree political sciNew York University, where he completed his doctoral coursework, National Defense Education Scholarship recipient and served research fellow at the Center for International Studies. While distinguish Dean Goldschmidt’s complishments beyond his work Touro, would take fction writer of enormous talents imagine Touro without Dean Goldschmidt. Storied Career Begins dean, recently recipient istinguished Service, beginning, but he came awfully close. 1974, four years fter Bernard Lander founded the college, and three after welcomed its first students, Dean Goldschmidt arrived for interview the main those days located West 44th treet Manhattan. The uilding ad six floors and an old-fashioned elevator “It wasn’t old fashioned those days,” said) directed by elevator operator. “I told the hewhat short what floor wanted to go to, operator was my interviewer, Dr. Lander,” he
Social Media + Digital Marketing 2022
50+ CAMPAIGNS
Branding: Lander Colleges More campaign, Trailblazer campaign, More Health brand campaign
School-specific programs: LAS: fall semester, spring semester, post-Pesach, summer, virtual open house, CPA LCM: Chag HaSemicha, post-Pesach, in-person open house LCW: in-person open house, virtual open house; Lander: admissions day, Flex, Jerusalem Track NYSCAS: fall semester, spring semester GSSW: Jewish and general audiences GSB: MBA GST: MS in Instructional Technology, MS in Information Systems, MA in Web and Multimedia Design GSE: Education, Special Education and School Leadership SHS: Applied Behavior Analysis, Clinical Mental Health Counseling, I-O Psychology, PsyD, Speech-Language Pathology, Physical Therapy, Occupational Therapy, Doctor of Occupational Therapy
TCIL: Cybersecurity, Data Analytics
TCOP; HTC Blitstein
50th Anniversary celebration: Jewish specific campaign and general campaign
Events: Academic Conference in Queens, Academic Conference at Lander College for Women Touro Talks: Autism | Securing Religious Freedom | Screening of Upheaval: The Journey of Menachem Begin | Was Hamilton Jewish? | Conversation with Rachel Freier
Social Media & Digital Marketing Top Posts in 2022
Social Media & Digital Marketing More Health Brand Campaign
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Facebook/Instagram ads
Google Search
Google Display
Microsite
Social Media & Digital Marketing More Health Brand Campaign
Results
10,000+ form fills
46,000 thru plays
1 million views on TikTok
Google search and display ad
Facebook/Instagram ads
Social Media & Digital Marketing NYSCAS Google, Facebook + TikTok 21
Social Media & Digital Marketing
Results
Jewish Content Network:
2.5 million impressions
650 clicks
15 form fills
Facebook/Instagram:
770,00 impressions
759 link clicks
10 form fills
The new OTD program enrolled 15 students this fall in its first class exceeding the goal of 8 to 10 students.
22
OT/OTD Campaign Strategy
Print + Out of Home Advertising 2022
40+ PRINT CAMPAIGNS
Campaigns: Lander Brand Trailblazer, Gala, Announcements: Touro University status
Academic conferences: at LCW, at LCM; LAS: women’s virtual open house, fall semester, post-Pesach, summer, Flex LCM: Chag HaSemicha, virtual open house, postPesach, in-person fall open house LCW: virtual open house, Flex/Jerusalem Track, fall open house Machon: Sonography SLE: spring semester NYSCAS: Nursing TCI: fall semester GSSW: fall semester, spring semester GSJS Jewish studies/Mid-career
Fellowship; GST: Web and Multimedia Design certificates GSB: MBA SHS: Occupational Therapy (OT)/Doctor of Occupational Therapy, spring open house, OT fall open house, Speech-Language Pathology open house, Clinical Mental Health Counseling TCIL: Cybersecurity
TCOP Doctor of Pharmacy HTC Blitstein
OUT OF HOME MEDIA:
Five Towns: billboard for brand campaign
Trailblazer campaign LIRR: brand posters and trailblazer posters (Billboard: general brand campaign (NJ and NYC)
American Dream Mall digital board ads (Lander brand campaign)
Wallscape for Lander brand campaign (Queens)
Print Advertising Announcing Touro University Status (WSJ) 24 zx U giving.touro.edu New York State’s Newest University is Here... Touro University As the Touro universe expands, we look forward to proudly welcoming: New York College of Podiatric Medicine New York, New York Lovelace Biomedical Research Institute Albuquerque, New Mexico Touro College of Osteopathic Medicine–Montana (proposed) Great Falls, Montana Newly Renamed Sarah Hartman Women’s College of Touro Chicago, Illinois Dr. Alan Kadish President Touro University. Where More Happens. Beginning with 35 students in 1971, Touro has emerged as an advanced academic institution offering baccalaureate, graduate and doctoral-level degree programs with 19,000 students in 35 schools and 4 countries. From medicine, dentistry, pharmacy and health sciences to Jewish studies, liberal arts, business, law and more Touro offers an exceptional education leading to limitless career opportunities. T TOURO COLLEGE YE ARS As we celebrate our 50th anniversary, Touro College is now Touro University. Reach Wall Street Journal Geographic Coverage: National March 1, 2022 Newspaper Readership for Touro’s insertion: 4,234,000
Print Advertising Lander Colleges Open Houses Fall 2022 Personalized Attention. Competitive Honors Programs. Career-oriented Internships. Academic Excellence and Torah Values. At Touro’s Lander College for Women, we are dedicated to helping you reach your goals. We offer more than 20 majors, an Israel Option, an array of flex and online options, as well as direct pathways to our graduate and professional schools. Academic scholarships and need-based financial aid are available. Learn more, do more, achieve more at Touro’s Lander College for Women. There’s More for You at Touro’s Lander College for Women Register for open house at lcw.touro.edu/openhouse OPEN HOUSE OCT. 30 1:30-4:30pm Marian Stoltz-Loike, Ph.D, Dean RSVP for open house and for more info: Contact Sarah Klugmann at 212.520.4263 or sarah.klugmann@touro.edu For more information contact: Rabbi Justin Gershon, LMSW justin.gershon@touro.edu WHATSAPP 646.531.0026 APPLY NOW! SPRING SESSION STARTS JAN. 25 DISCOVER YOUR CAREER PATH AT TOURO’S LANDER COLLEGE OF ARTS & SCIENCES IN FLATBUSH las.touro.edu/apply • 20+ majors and pre-professional options • 11 Pathways to Touro’s Grad and Professional Schools • Flexible Schedule: In-Person, Live Zoom & Online Classes • Scholarships and financial aid 25
Advertising
on Healthcare Programs 26 Register for our virtual open house on August 16! Do More as a Sonographer For more info contact: Michael Kastner at michael.kastner@touro.edu or 646.495.3816 x59410 Discover a vital, growing, and well-paid career in healthcare as sonographer. Sonographers are more in demand than ever, and at Touro’s Machon L’Parnasa, located in Brooklyn, our small class sizes, personalized attention, and strong track record in the health sciences will set you up for success. Our program requires no prerequisites and is designed for students who wish to quickly qualify for a career as sonographer (two years or less!). Attend our open house to learn more about our program, our affordable tuition, and generous nancial aid packages. For more info contact: Michael Kastner at michael.kastner@touro.edu or 646.495.3816 x59410 Visit www.machon.touro.edu/ultrasound to register for our Aug. 16 Open House Visit nyscas.touro.edu/rn to learn more nyscas.touro.edu/rn Apply Now for Fall ‘22! Do More with a Nursing Degree from Touro Earn your degree in nursing and begin rewarding, high-paying career in only two and half years! The Associate in Applied Science (AAS) in Nursing program at Touro prepares you for New York State RN licensure in a supportive academic environment. You’ll enjoy hands-on learning experiences in the classroom, at clinical sites, and in the skills and simulation lab. And once you obtain your degree, you’ll find numerous opportunities for qualified nurses. CONTACT: Sigalit Borukhov 212.463.0400 23119 nursing.nyscas@touro.edu New! Online Master of Nursing Family Nurse Practitioner Apply Now! illinois.touro.edu/nursing Do More At Touro and Advance Your Nursing Career The new online Master of Science in Nursing Family Nurse Practitioner (FNP) program at Touro College Illinois allows working RNs to prepare for FNP certification in a little more than two years of study and clinical rotations. Illinois residents with an active RN license and some work experience in the field are encouraged to apply. CONTACT: April DeMito, DNP, APRN, FNP B-C MSN,FNP Coordinator, Chief Nursing Director ademito@touro.edu Master’s in Nursing Program Highlights: Hybrid model o ers the flexibility of an online curriculum and support of in-person learning • Three start dates throughout the year • Designed to accommodate the busy lives of nursing professionals Placement and documentation assistance for your clinical practicum • Preparation for FNP certification Competitive tuition
Print
Focus
Out of Home Media American Dream Mall
Reach April 11-May 1 638,000
August 8-28 683,000
October 3-23 435,000
TOTAL: 1,756,000
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Public Relations 2022
3,800+ articles 6 billion total article reach/media impressions 888 positive mentions Touro experts quoted 660x 98 back links included to the Touro site New York Post: “Three Times Square Inks Ginormous Deal with University”
The character of Times Square Post-Pandemic, Touro President
Dr. Alan Kadish is quoted
national
Forbes
Touro Business Professor Angelo DeCandia discusses effects of inflation
MSN
Touro Business Professor Angelo DeCandia shares how to increase emergency savings
ABC News
TouroCOM Professor and Psychologist Dr. Jeffrey Gardere addresses gun violence
Lifewire
Touro GST Professor Jeremy Rambarran shares benefits of an Apple Email feature
Yahoo!
Research from Touro Bio Professor Dr. Milton Schiffenbauer on the effects of cinnamon in fighting viruses
Public Relations National 29
New York Post
Touro SVP of Operations Jeffrey Rosengarten discusses new Touro Times Square Campus
Long Island Business News
Touro President Dr. Alan Kadish highlights the college’s recent university designation
Westfair Communications
Touro President Dr. Alan Kadish unveils a roadmap for Touro’s future including its recent university accreditation and the new Times Square campus
New York Daily News
Touro President Dr. Alan Kadish opines on campus free speech
Harlem World Magazine
TouroCOM Harlem’s 13th bi-annual community health fair
KRTV 3 Great Falls
Elizabeth Palmarozzi, Founding Dean of Touro Montana, provides updates on the new medical school
NorthJersey.com
TouroCOM Professor Kathleen DiCaprio offers perspective on COVID vaccine for children
Mid Hudson News
Touro President Dr. Alan Kadish discusses TouroCOM Middletown’s new PA program
Lohud
Touro College of Dental Medicine offers care to special needs patients
Mid Hudson News
TouroCOM Middletown Dean Ken Steier spotlights the school’s fifth graduating class
The Spirit
TouroCOM holds a “graduation” ceremony for high school students enrolled in their after-school STEM program, MedAchieve
Westfair Communications
Touro President Dr. Alan Kadish highlights the partnership between Touro and the Lovelace Research Institute
New York Amsterdam News
Dr. Nadege Dady, TouroCOM Dean of Student Affairs discusses how MedAchieve STEM program is helping HS students interested in pursuing medical careers
Times Leader
TouroCOM student Leana Pande combines passions for art and medicine
Public Relations Local 30
local
Public Relations Higher Ed
President Series: A worldly university finds serendipity in heart of city Steeped
University Business
Touro President Dr. Alan Kadish shares exciting developments and his vision for Touro’s future
University Business
We’ve expanded in dramatic ways in health science education, both in the disciplines and in the geographic locations. We’re always going to be primarily a teaching institution, but we’ve developed significant areas of expertise and research, particularly in the last couple of years. Although we’re not faith-based institution, we continue to develop one of our core missions, which is to serve the Jewish community. One of the most intriguing institutions in the world, ouro is almost indefinable. It is New York-based but truly global, with campuses in the U.S. including Nevada and California,
at ways to create single-visit procedures. We will continue the process of integrating teaching and research collaboration among the different units of Touro, something we started two years ago to try to create synergies.
Dr. Marian Stoltz-Loike, Dean and VP for Online Education shares strategy behind the comprehensive program created to educate educators during the COVID pandemic
0. We hope to get final approval to open in July of 0 3. That’s an astoundingly short period of time to get something like that up and running. But w ’re able to do because it something we know how to do and because people are used to coming together, providing the right input. We have great people devoted to the mission.
EdTech Magazine
Touro GST Professor Holly Owens highlights three vital questions to ask when choosing technology for the college classroom
ow was the es S uare site identified and how is it positionin ouro for the future
We own a lot of our facilities. Unfortunately, the one place we don’t own facilities is Midtown Manhattan. We’ve been looking to find place where we can have more of campus feel, have students be able to work together and talk to each other, have the operational efficiencies of being in one place, to be able to share classrooms.
Serendipitously, COVID changed the atmosphere, and Cushman and Wakefield found an opportunity. The ability to get over 300,000 feet in a single location, with separate entrance to accommodate students and reasonably si ed ceilings, wasn’t easy to find. During COVID when there was less demand on space, we were able to do that and plan to open our new ouro Cross River Campus in December
ou entioned your nu erous locations ow have develop ents
een oin road especially the tense cli ate in ussia
As you loo ahead toward what are the ost critical issues facin hi her education As societies become fractious and politici ed, we have to make sure higher ed does the right thing within that environment. It’s a huge challenge.
Encouraging dialogue and free expression, as long as it doesn’t impinge on hate speech and allows for different points of view, should be where higher ed is. Obviously, we don’t dictate what our faculty and staff do, but as an institution that’s where we try to go. A second big challenge is regulation and the lack of reali ation that regulation carries costs with it, even it’s good and well intentioned. A lot of the increased regulation that higher ed has faced has been for good reasons to encourage diversity and make sure that everyone is treated fairly, which
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in tradition but always on the cutting edge, Touro University is moving up to Times Square, where it will build on its deep value and quality for all students. By ChrisBurt September7,2022 ouro University President Dr. Alan Kadish (Photos courtesy of Touro University) President Dr. Alan Kadish called serendipitous. How else can it be explained that Touro University searching for years for prime spot to create a central campus in tight New York City real estate market, landed 300,000 square feet of space in Times Square during a pandemic? Call it good timing or good fortune, either way this innovative institution is going places, and its next stop is Midtown Manhattan. The gleaming spot at 3 Times Square is opening in stages – officially day or so after the Big Ball drops on New ear’s Eve as part of a strategy that will grow this institution, not in number of students but in quality and value. With a lease that runs for 31 years, there is plenty of time to shape that master plan. Having just attained its university status, its dual mission of preserving the Jewish heritage and closing gaps in education achievement is gaining steam. “We’re very excited about what’s happened to Touro,” Kadish says. “We’ve made major progress in getting the word out about what was an always excellent institution, and about the new things we’re doing.
as well as locations in Israel, Germany and Russia. It serves an elite group of students in its New ork Medical College and yet welcomes nearly all comers to one of its undergraduate schools, NY School of Career and Applied Studies, that is designed to serve students from diverse academic and socioeconomic backgrounds. Steeped in Jewish tradition, the majority of its attendees are not members of the faith. Comfortable with the number of students it has, is nonetheless looking for more opportunities. As playwright and Columbia grad Katori Hall noted, “serendipity always rewards the prepared.” While stretching its reach, ouro clearly has a defined plan, and is working. Still, Kadish admits Touro isn’t immune from the challenges facing higher education, including retention of undergrads. Touro also has had to navigate stringent COVID measures in Germany and the tenuous political climate in Russia. However, it has managed to balance that with shining developments including Times Square and recent moves such as the acquisition of Lovelace Institute for Biomedical Research in New Mexico. o learn more about this unique institution, which will have its th anniversary celebration in December, University usiness sat down for conversation with Kadish, who has been leading Touro since 011 an you share your university ission and who you serve hat es ouro uni ue There are three things that make us unique. One is that we’re geographically and academically diverse. We’re in 10 cities now. We have some schools where the admission rate is under and others where admission criteria is not very selective. The second thing is that we’re not for profit, but we’re willing to try new things when we think that makes sense. We’ve been, in some of our schools, little bit on the cutting edge experiential learning in law school, flipped classrooms in medical schools, digital dentistry in our new dental school. We’ve also been doing online education since the 1 0s. The third thing is the mission piece with Aside fro es S uare what are so of the ost interestin develop ents happenin at ouro The biggest is that the Lovelace Biomedical Research Institute joined the ouro system in July. We’ve already seen some joint collaborative research projects that have begun and we’re continuing to enhance scientific collaborations. We’ve been talking about adding a PsyD program, and now that we have received approval by the state, it is beginning this fall. Our plan is to open new osteopathic medical campus in Great alls, Montana, in July of 0 3. We opened new physician assistant program in Middletown, NY, a few months ago and opening one in Chicago this January. We have some significant expansion plans in the dental school, which has been huge success. rom Day 1, we integrated digital dentistry using advanced technology. That includes using scanning, rather than impressions to make crowns, having multiple imaging techniques available at the chair when students are seeing patients, and continuing to look
The campus in Israel has been doing fine. That program is not huge, but been doing very well. The program in Germany has been challenged little bit by the pandemic. A significant percentage were international students hat have een so e of the eys to your success in tou h ti for hi her education One has been making sure we have the appropriate input and involvement by everybody, but minimi ing bureaucracy. During the early stages of COVID we came up with the idea that we should create framework for strategic planning and collaboration. We called it the 30-30-30 initiative. We got 30 people together for 30 days to come up with plan for 030. Most people would say that insane. It takes two years to do that. The problem is, we didn’t have two years. We decided was better to come up with a plan that was 0 than to take two years to get to plan that was 0 and would be obsolete by the time we finished. ended up taking days. Joint governance and input from everyone is good and necessary, but you have to do it in a way that doesn’t self-define you. Another example is our first call about the medical school in Montana, which was in December of 0
we support strongly. But theres also stress about the price of higher education with higher ed receiving virtually no money to administer student loan funding, for example The third is demographics. Mergers, relationships, acquisitions, closings have been related to those demographic changes. We’re not immune. In the general undergraduate environment, has been challenge. who went away during COVID. We’re recovering enrollment there now. We have two campuses in Moscow, one that we run independently, one that we run in collaboration with a Russian university. The one that we run independently has been experiencing terrible difficulty lately since the current geopolitical climate is such that, Russians don’t want to go to an American school now. We’re going to make to make some changes. We’ve been there for years so it’s kind of sad, but we can’t fight it. inclusion at its core The Jewish heritage piece is promulgated in three ways in the undergraduate schools and divisions that are primarily designed to serve the Jewish community in graduate programs and Jewish Studies, which are small, but we think impactful and in teaching our students that part of our responsibility as members of humanity is to serve others. higher
ed
Touro President Dr. Alan Kadish is quoted
health
Science Daily
Touro President Dr. Alan Kadish discusses a new AI-based approach that predicts outcomes of cardiac arrest
The DO
U.S. News & World Report highlights TouroCOM as one of 2023’s best medical schools
The Scientist
Touro President Dr. Alan Kadish and Touro Professor and Bioethicist John Loike call attention to the importance of ethics in medical research
Pharmacy Practice News
Touro College of Pharmacy Professor Zvi Loewy discusses pharmacogenomics
News-Medical.Net
Touro Professor Dr. Barbara Rumain’s study shows that adolescents are more likely than older adults to get COVID
Prevention
TouroCOM Professor Dr. Niket Sonpal discusses colorectal cancer in young adults
Public Relations Health 32
Jewish Standard
Touro President Dr. Alan Kadish discusses Touro’s new university status
Jewish Link
Touro College of Pharmacy student wins the Touro Research Grant to study treatments for COPD
Jewish Standard
Touro President Dr. Alan Kadish opines on the Middle East Studies Association’s support of BDS
The Times of Israel
Lander College for Women Professor Karen Sutton discusses dangers of universalizing the Holocaust
Jewish Link
Touro deans share tips with undergrads interested in medical and health science careers
Mishpacha
A profile of Dr. Henry Abramson, Dean of Touro’s Lander College of Arts and Sciences
Forward
A new study from Touro GSSW Professor Steven Pirutinsky disproves stereotypes on Orthodox Jews and mental health treatment
5Towns Jewish Times
Cross River Bank donates $5 million to dedicate the new Touro campus at 3 Times Square
jewish
Israel National News
Yosef Sokol, Professor at the Touro PsyD program, shares his research on the “shidduch crisis”
Jewish Standard
Touro President Dr. Alan Kadish highlights Touro’s journey over the last 50 years and the university’s future plans
Jewish Standard
Touro President Dr. Alan Kadish discusses Touro’s new Times Square campus
Jewish Link
Touro’s Lander College for Men Celebrates Chag Hasemicha
Public Relations Jewish 33
, Dean of Lander offers advice to young women looking to balance career, family and
Public Relations Podcasts 34
Dr. Henry Abramson, Dean of Touro’s Lander College of from ski instructor to
podcasts
Yosef Sokol, Professor at Touro’s new PsyD how different Jewish
sponsored content
Touro President Dr. Alan Kadish talks post-pandemic takeaways, higher education challenges and why Touro has recently expanded its medical and health sciences offerings
Touro President Dr. Alan Kadish and GSJS Dean Michael Shmidman discuss their book, "The Jewish Intellectual Tradition”
Touro President Dr. Alan Kadish talks about Touro’s status as an emerging leader in medical and healthcare education
Touro at 50 is doing unusual things
High-achieving Touro female alums share why balancing their demanding careers and family life is worth the challenge
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Public Relations Sponsored Content
Publishing 2022 Spread from Touro University President’s Report 2022 150+ publications (print)
Publishing Touro LINKS alumni publication Fall 2022 37 7,020 printed | 6,361 mailed out to Alumni 660 distributed to Touro locations Reach
Reach
6,650 printed
4,800 mailed
1,855 distributed to Touro locations
Publishing President’s Report 2022 38
Publishing Brochures, viewbooks and magazines 39
Email Marketing 2022
email communications sent via Mailchimp in 2022 Including educational webinars, special programs and school-specific events
attendees to events promoted through email
187
6,843
Email Marketing
Marketing & Communications works with all of our schools to promote Touro programs, open houses and sponsored talks and symposiums.
Results 6,843 attendees to events promoted through email
41
Open Houses
Talks and Symposiums
Email Marketing
All of Touro’s school newsletters exceed the average industry standard open rate (28%).
Results
Life @ Lander
38% average open rate
Health Med Happenings
52% average open rate
NYSCAS News
42% average open rate
average open rate
Health Med Happenings
41% average open rate
NYSCAS News
30% average open rate
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2022
Office of the President
Rabbi Moshe Krupka
Executive Vice President
Amy Jacobs
Executive Assistant, Office of College Affairs
Touro Communications Marketing Team
Elisheva Schlam
Executive Director, Marketing Communications
Stacy Gerard Director of Digital Marketing
Malka Hirsch
Digital Marketing Manager
Esther Greenfield
Director of Publications
Laurie Kohanchi
Assistant Director of Publications
Tali Berger
Senior Graphic Designer KS Revivo
Graphic Designer
Devorah Goldman
Director of Advertising/Design
Barbara Franklin Director of Communications
Jamie Barretto
Communications Specialist