TDC Board Book September 2023

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Palm Beach County

Tourist Development Council Board Book

October 12, 2023

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Table of Contents

1. TDC Board Meeting Attendance

2. TDC Board Meeting Agenda

3. TDC Board Meeting Minutes September14, 2023

4. CONSENT ITEMS

4.A. DTPB Activity Report

4.B. Cultural Council Activity Report

4.C. Sports Commission Activity Report

4.D. Film & TV Monthly Newsletter

4.E. Film & TV Production Report

4.F. Convention Center Income Statement &Financial Operations Analysis Compared to Budget & Prior Year

4.G. Convention Center Marketing Update

4.H. Convention Center Pace Revenue Report

4.I. ERM Project Status Report

4.J. PBI Traffic Report

4.K. Contract Tracking Report

6. NEW BUSINESS

6.A. Art in Public Places

October 12, 2023

(Seat)

(1)Vice Mayor Maria Sachs, Chair (1/14/21)

(4) Jim Bronstien, Vice Chair(9/30/26) Appt(3/1/95) ReApp(9/18/18) Dis.3

(2)Vacant Appt(9/30/25)Dist. 1

(3) Jim Mostad (9/30/20) Appt (10/16/19), Dis. 2, St 3

(5)Daniel Hostettler(0930/23) Appt (05/18/21). Dis 4.

(6)Commissioner Adam Frankel (9/30/24) Appt (03/08/22)[Dis.5]

(7)Don Dufresne (9/30/23) Apt(6/5/12) ReAp(5/3/16)&(8/20/19) Dis6

(8) Davicka N. Thompson (9/30/2024) Appt(12/6/16)RdAppt(8/25/20) [Dis.7]

(9) Commissioner Christina Lambert Appt (10/01/22)- (9/30/26) At-Large

STAFF

Verdenia C. Baker, County Administrator

Liz Herman, Assistant County Attorney

Dave Lawrence, Culture

George Linley, Sports

Michelle Hillery, Film & TV

Jorge Pesquera, Discover

Deborah Drum, ERM

Dave Anderson, PBCCC

Kathy Griffin, PBCCC

Emanuel Perry, TDC

Joan Hutchinson, TDC

Vannette Youyoute, TDC

C:\Users\pramirez\AppData\Local\Microsoft\Windows\INetCache\Content.Outlook\IZNBIY67\attendnc

** Reappointment during current year

NA- Does not count towards attendance. P/W - Workshop P/S - Special Meeting

TDC BOARD MEETING ATTENDANCE SHEET
12-Jan 9-Feb 9-Mar 14-Apr 11-May 8-Jun 13-Jul 10-Aug 14-Sep 12-Oct 9-Nov 14-Dec P P N/A P P P P N/A P P P N/A P A P A N/A P P P N/A P P P P N/A Vacant P P N/A P P P P N/A A P A N/A A A Vacant Vacant N/A P P P N/A P P P P N/A P P P N/A P P A P N/A P P P N/A P P P P N/A P P P N/A P P A P N/A P P P N/A P/Phone P P Dorris Miller N/A Dorris Miller A/Video Conf. P N/A P A/Phone P P N/A P P P N/A P P P P N/A P P P N/A P A/Phone P P N/A P P P N/A P P P P N/A P P P N/A P A P Milton Segarra N/A P P P N/A P P Matt Mitchell Matt Mitchell N/A Matt Mitchell P P N/A P P P P N/A P P A N/A P P P P N/A P P P N/A P P P P N/A P P P N/A P A P P N/A P P P N/A P P P P N/A P

TOURIST DEVELOPMENT COUNCIL

Thursday, October 12, 2023 – 9:00 A.M.

2195 Southern Boulevard

West Palm Beach, Florida 33406

AGENDA

1. ROLL CALL*

2. MOTION TO APPROVE AGENDA ADDITIONS AND DELETIONS*

3. MOTION TO APPROVE SEPTEMBER 14TH TDC MEETING MINUTES*

4. MOTION TO RECEIVE AND FILE CONSENT ITEMS FOR OCTOBER 2023*

MARKETING AGENCIES REPORTING

A. DTPB ACTIVITY REPORT*

B. CULTURAL COUNCIL ACTIVITY REPORT*

C. SPORTS COMMISSION ACTIVITY REPORT*

D. FILM & TV MONTHLY NEWSLETTER*

E. FILM & TV PRODUCTION REPORT*

PBC CONVENTION CENTER OPERATING REPORTS

F. CONVENTION CENTER INCOME STATEMENT & FINANCIAL OPERATIONS ANALYSIS COMPARED TO BUDGET & PRIOR YEAR*

G. CONVENTION CENTER MARKETING UPDATE*

H. CONVENTION CENTER “PACE” REVENUE REPORT*

OTHER TDC-SUPPORTED AGENCY/DEPARTMENT REPORTS

I. ERM PROJECT STATUS REPORT*

J. PBI TRAFFIC REPORT*

K. CONTRACT TRACKING REPORT*

5. OLD BUSINESS – DISCUSSION ITEMS

A. TDC TOURISM PERFORMANCE METRICS

1. TDC DASHBOARD CURRENT MONTH & FY2023* - Emanuel Perry

a. Bed Tax Collections*

B. PBI UPDATE – Joe Harrington

6. NEW BUSINESS – DISCUSSION ITEMS

A. ART IN PUBLIC PLACES* – Vice Mayor Sachs

B. MOTION TO APPROVE THE TDC BOARD MEETING 2024 CALENDAR* –Emanuel Perry

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C. ERM

1. Update – Deb Drum

D. DISCOVER THE PALM BEACHES

1. Update – Milton Segarra

E. SPORTS COMMISSION

1. Update – George Linley

F. CULTURAL COUNCIL

1. Update - Dave Lawrence

G. FILM & TV

1. WFLX Fox Channel 29 - South Florida Daily

2. Update – Michelle Hillery

H. CONVENTION CENTER

1. OVG Venue Management

a. Update - Dave Anderson

2. OVG Hospitality

b. Update - Kathy Griffin

The next Meeting will be on November 9, 2023.

*Attachment included.

Tdc/tdcmtgs2023/Agenda 10 12.2023

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7. BOARD COMMENTS
PUBLIC
COMMENTS
9. ADJOURNMENT

TOURIST DEVELOPMENT COUNCIL

Thursday, September 14, 2023 – 9:00 A.M.

MINUTES

1. ROLL CALL

Present Absent

Vice Mayor Sachs

Seat 2 Vacant

Jim Bronstien Jim Mostad

Daniel Hostettler

Commissioner Adam Frankel

Don Dufresne

Davicka Thompson

Commissioner Christina Lambert

STAFF

Dorrit Miller, Assistant County Administrator

Liz Herman, Assistant County Attorney

Emanuel Perry, TDC

Joan Hutchinson, TDC

Vannette Youyoute, TDC

Patricia Ramirez, TDC

Dave Lawrence, Cultural Council

Jennifer Sullivan, Cultural Council

Lauren Perry, Cultural Council

George Linley, Sports Commission

Michael Zeff, Sports Commission

David Fontanarosa, Sports Commission

James Taylor, Sports Commission

Michelle Hillery, Film & TV Commission

Alberto Jordat, Film & TV Commission

Jorge Pesquera, Discover The Palm Beaches

Milton Segarra, Discover The Palm Beaches

Evan Lomrantz, Discover The Palm Beaches

Gustav Weibull, Discover The Palm Beaches

Kelly Cavers, Discover The Palm Beaches

Erika Constantine, Discover The Palm Beaches

Matt Mitchell, ERM

Dave Anderson, Convention Center/Spectra Venue Management

Kathy Griffin, Convention Center/Spectra Hospitality

Jennifer Cirillo, Parks & Rec.

Joe Harrington, PBIA

Other

Dianne Quinn, Kravis Center

2. MOTION TO APPROVE AGENDA ADDITIONS AND DELETIONS*

Motion to approve the September 14, TDC Board Meeting Agenda was made by Commissioner Adam Franker and seconded by Commissioner Christina Lambert. Motion carried 7-0 with Jim Mostad absent and Seat 2 vacant.

3. MOTION TO APPROVE JULY 13TH TDC MEETING MINUTES*

Motion to approve the July 13, TDC Meeting Minutes was made by Commissioner Adam Frankel and seconded by Commissioner Christina Lambert. Motion carried 7-0 with Jim Mostad absent and Seat 2 vacant.

4. MOTION TO RECEIVE AND FILE CONSENT ITEMS FOR AUGUST 2023 emailed to the Board and SEPTEMBER 2022 included under this Agenda*

MARKETING AGENCIES REPORTING

A. DTPB ACTIVITY REPORT*

B. CULTURAL COUNCIL ACTIVITY REPORT*

C. SPORTS COMMISSION ACTIVITY REPORT*

D. FILM & TV MONTHLY NEWSLETTER*

E. FILM & TV PRODUCTION REPORT*

PBC CONVENTION CENTER OPERATING REPORTS

F. CONVENTION CENTER INCOME STATEMENT & FINANCIAL OPERATIONS ANALYSIS COMPARED TO BUDGET & PRIOR YEAR*

G. CONVENTION CENTER MARKETING UPDATE*

H. CONVENTION CENTER “PACE” REVENUE REPORT*

OTHER TDC-SUPPORTED AGENCY/DEPARTMENT REPORTS

I. ERM PROJECT STATUS REPORT*

J. PBI TRAFFIC REPORT*

K. CONTRACT TRACKING REPORT*

L. AGENCIES QUARTERLY REPORTS 06.30.23*

Motion to receive and file the Consent Items for August and September 2023 was made by Don Dufresne and seconded by Davicka Thompson. Motion carried 7-0 with Jim Mostad absent and Seat 2 vacant.

5. OLD BUSINESS – DISCUSSION ITEMS

A. TDC TOURISM PERFORMANCE METRICS

1. TDC DASHBOARD CURRENT MONTH & FY2023* - Emanuel Perry

a. Bed Tax Collections*

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Perry

Bed Tax Collection – July 2023 collected in August was $4.7M compared to the same month last year at $4.4M, an 8% increase. Actual July was 27% above budget and 0.4% above the prior month at $4.7M. Actual July was 53% higher than in 2019. Revenue from non-hotels continues to support bed tax collection during the off-season.

FYTD 23 Collections at $80M, was higher than last fiscal year to date at $74M by 9%, reflecting a strong recovery from the pandemic. FYT collections are pacing 17% ahead of the Approved Budget and 55% higher than our record in 2019.

The Rooms sold for July were 369,838, 5% higher than last year. Rooms available for July at 592,689 are 4% higher than last year. Hotel Rooms Active today in the County, 19,119.

Occupancy for July 2023 was 62.4%, 1% up over last year. Occupancy for July 2022 was 61.9%. July 2019 was 68.6%. The average daily rate for July was $180.49, 2% higher than last year, and 38% above 2019. The Revenue/Available Room for July 2023 was $112.69 higher than the prior July by 3%.

Hotel room net sales FY23 year over year July increased 7% to $64M compared to $60M. Nonhotel room sales FY23 year over year July increased 37% at $16.5M compared to $12M. Hotel room net sales FYTD 2023 increased 8% at $1.1B compared to $1B Non-hotel room sales FYTD 2023 increased 16% at $215M compared to $185M. FYTD 2023 Taxable Revenues

Fiscal Year over FY2022 increased 10% at $1.3B compared to $1.2B. FYTD 2023 Taxable Revenues Fiscal Year over FY2019 increased 58% at $1.3B compared to $839M.

Airport passengers for July 2023 were 539,873, 17% higher than in July 2022, and the Total Estimated Seat Capacity at 16% higher than last July 2022 with 597,618 seats. PBI Passenger 12month rolling is a 15% increase at 7,395,008 over last year.

Leisure & Hospitality Employment for July, 90,800, increased 5% over the same month last year. Accommodation employment went up 7% higher over last year at 11,200 employees. F&B was up 5% at 59,700 employees. Arts & Entertainment employment is 2% higher than last year at 19,900 employees.

B. ROGER AMIDON RESIGNATION* Perry

I wanted to acknowledge Mr. Roger Amidon. He served Palm Beach County for over 15 years. He was the Executive Director of the Tourist Development Council, and with his leadership, he helped turn the Palm Beaches into one of the best destinations. I wanted to acknowledge him today for all his efforts and the hard work he put in for the Tourist Development Council.

C. TOURISM MASTER PLAN UPDATE – Emanuel Perry Perry

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We had a meeting with a couple of consultants who wanted to bid on the Tourism Master Plan We feel confident that we will be able to have a document that everyone in this room will be very proud of The Tourism Master Plan will be a 20-year document that shows how we can grow as an industry and bring more tourist attractions to Palm Beach County.

Bronstien

Are you good with the master plan layout?

Pesquera

We are very pleased that some of the best firms in the country seem to be interested in throwing their hats in. I do not know who the final proponents are going to be, but I want to thank Emanuel for moving this along. It is a project that we have been advocating for quite a long time, and it is a fundamental part of the strategic plan for the TDC.

The firms that were in that preliminary meeting are some of the best companies that conduct this and will take us to a new level. This is a big project that will take a year and it is going to take a lot of collaboration, and lots of meetings to gain consensus in the community about where we take tourism in the next decade or two. We are in good shape, and we are looking forward to the selection process.

Also, I want to recognize Gustav because he did a lot of the background information that was provided to put the RFP together as well as my colleagues at the TDC agency. They contributed as well with some very good information, putting the final one together.

PBI UPDATE – Joe Harrington

Harrington

We were so excited that in the last 12 months, we saw 7.4M people traveling through PBI. That is a record for the airport. During July, passengers were also up 17.3%, which is traditionally a very small month. We find that to be very encouraging as well. Air carrier operations were up 9. 3%. You might have heard Delta is introducing a brand-new service to White Plains, New York. We would like to say that the demand for the New York area is endless at PBI, and we expect Delta's flight, which will be daily, starting on November 10th

We are doing a pretty big marketing campaign that will be coming to a close this month. Fly PBI, maybe you have seen some of the television ads. There is a brand-new billboard that just went up two days ago on I-95 right at the off-ramp for the airport that says 15 minutes to your gate. Emphasizing the close and convenient nature of the airport and the stress-free experience. We have some campaigns coming online with Expedia advertising some specific destinations including Chicago, Minneapolis, and Houston.

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D.

Is that 7.4M for 12 months?

Harrington

For 12 months, dating back from July to July. And that is the highest passenger count we have ever recorded. It seems to top itself every month. August and September are traditionally pretty slow months for the airport because it is hot and humid here. But we are cautiously optimistic, and I should have the August numbers by next week.

Bronstien

Do the other airports have the same record?

Harrington

No, interestingly some airports in Florida are experiencing an increase in passenger volume, like PBI and Fort Myers. Fort Lauderdale is down. We are not sure what the explanation for that is. But it is a mixed bag across the state of Florida. I believe last time Orlando was also slightly down and had interesting issues with parking.

Ishould announce that we have partially reopened our short-term parking garage. We have been undergoing some refurbishment. Levels 5, 6, and 7 are open. Level 4 remains under construction. We have not received complaints at all about parking. We have ample parking available, and we hope to finish the majority of the refurbishments of the parking garage before the season.

6. NEW BUSINESS – DISCUSSION ITEMS

A. ERM

1. Update – Mat Mitchell

Mitchell

Beaches are still in good shape after all of our renourishment over the last fall. It might see some significant wave action this weekend as Hurricane Lee moves its way north of the seaboard and as we slide out of the shadow of the Bahamas, any minor impacts we see will probably be replaced in about two weeks.

Sea turtles are in good shape. Over the last few months, we have seen plenty of news advertisements about how many sea turtle nests are on Palm Beach County beaches. In 2019, our North County project area, which is in Carlin Park, had 20, 998 sea turtle nests for the entire season. This year, with two months left in the season, we are at 25, 000 nests. From start to finish, that equates to one nest every two feet.

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At the end of November, we have our Adventure Awaits Series, coming up on November 4th we have MoonFest, Saturday morning along the downtown Flagler Waterfront from 9 A.M. to 2 P.M., we expect over 7,000 attendees.

Vice Mayor

When the little turtles hatch, do they stay in our Palm Beach County line, or do they swim north?

Mitchell

Most of them go out to sea. They end up hanging out in Sargassum for many years before they finally breed and start coming back to our beaches to nest.

B.

CONVENTION CENTER

1. OVG Venue Management

a. Update Dave Anderson

Anderson

This summer we have had little to no dark time The staff's a little weary, but they are doing wonderful.

We went right from gymnastics to Tony Robbins. Tony typically does not do August events, but they are gutting a warehouse and building a permanent facility, for 800 or 900 people. It is not done yet. They moved their August event to us and booked it again for December this year. Our relationship with the Robbins team is fantastic. They call us home. Probably 60% to 70% of the people are international at that event.

We did the tourism summit. I am going to let Dave and Jennifer talk about that, but it was a great event. My hat's off to both of them as it relates to the coordination and working relationship from start to finish.

We just got done with Microbiology. They were here two years ago; they are back with us again. Again, it is a great job with the rotating business with Discover and our team.

Matchmakers are coming up, which is a County event. We are going to be celebrating a lot of stuff at our building because we have a lot of small businesses between the food side and the venue side that have grown into mid or larger businesses just because of the business they are getting out of working with us and our clients.

The big TEAMS sports conference will be in the first week of October. Our company is probably going to have at least 15 of our locations here for the event. It is sold out. It is going to be a fantastic event the focus of us here.

The cosmetics event is here in October. The big one, Unicorn World will be coming to the Convention Center at the end of October. These consumer shows that are popping up

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around the country are just unique. We created Unicorn Fest, and it is moving around to a lot of our buildings It is drawing thousands of people

2. OVG Hospitality

b. Update Kathy Griffin

Griffin

We are in great shape financially and I can say staffing-wise we are doing well. It has been a challenge as anybody in the hospitality industry knows. But I am finally starting to breathe a little bit with our staffing levels. We have changed directions. We are continually hiring because There is going to be some turnover.

We are creating some video orientation and training videos Michelle, nothing you would be proud of. But trying to elevate our training level continually. And all hands on deck, getting ready for Teams.

C. SPORTS COMMISSION

1. The Category “G” Grant Agreements* - MOTION TO APPROVE

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Grant Amount Room Nights
I Do Beach Tennis ITF Open Singer Island (November 6-11, 2023) – Riviera Beach Municipal Beach Park - NEW $25,000 2,200 b. 5v5 Soccer Tour National Championship (November 17-19, 2023) The Gardens North County District Park – NEW $20,000 1,388 c. Battle Youth National Champions (December 4-10, 2023) – Village Park $100,000 14,198 d. Winter Equestrian Festival (January 3-March 31, 2024) – Wellington International $125,000 85,000 e. Florida Rush Hockey (January 12-15, 2024) –Palm Beach Ice Works & Palm Beach Skate Zone $25,000 3,000 f. Boca Raton International Masters (January 1721, 2024) – Patch Reef Tennis Center $25,000 2,500 g. Florida Exposure Cup (February 1-4, 2024) –Palm Beach Ice Works & Palm Beach Skate Zone - NEW $15,000 1,500 h. Delray Beach Open (February 9-18, 2024) –Delray Beach Tennis Center $35,000 1,000 i. Palm Beach Challenge College & International Baseball Festival (March 1-31, 2024) –Santaluces Athletic Complex $20,000 3,325 j. Delray Beach Pickleball (March 20-24, 2024) Delray Tennis Center $20,000 1,500 Total $410,000 115,611 Average Historical ADR - $310.26
a.

Linley

It is fun to see the Convention Center, a robust sports venue over the last months of June, July, and August with three gymnastics events. The last gymnastics event we hosted was the FIG (Federation of International Gymnastics World), Which is the first Olympic qualifier to take place in the United States for the 2024 Paris Games. The first venue to bring the Olympic spirit to the Palm Beaches was our Convention Center.

In your TDC board packet, we submitted 10 grants for events, including the Winter Equestrian Festival, some of these you will hear in the marketing plan, an international tennis event, a 5v5 National Championship Soccer event, two national ice hockey events, an international pickleball event, collegiate baseball spring training and the Delray Beach Open, which is the ATP Tour, one of the only two in the state of Florida.

And, with the Winter Equestrian Festival leading the way, there are over 115, 000 room nights. It comes out to less than $4 investment per room night.

Motion to approve The Category “G” Grants Agreements was made by Jim Bronstien and seconded by Davicka Thompson. Motion carried 6-0 with Jim Mostad absent, Seat 2 vacant, and Don Dufresne abstained.

D. DISCOVER

1. FY24 Marketing Plan* (25 Minutes) - Jorge Pesquera –MOTION TO APPROVE

Pesquera

This may be my last TDC meeting as CEO of Discover The Palm Beaches and it is reassuring that the future is going to be in good hands.

With Emmanuel's blessing, which secured some of the top advisors and consultants in this field, we are moving forward with plans for a new headquarters hotel We are encouraged that the outcome will result in a type of property that has been recommended. A particular type of property that will secure the future of the Convention Center District, maximize the Convention Center's potential, and provide the greatest economic impact to the community.

This is my last presentation of the marketing plan for Discover The Palm Beaches. I am going to talk about why this is an important transition year for Discover the Palm Beaches. I am going to highlight some of the accomplishments we have made in the last year and during the time of our last strategic plan. Then, Gustav will give you some key trends and Milton, Kelly, and Evan are going to take over the strategies and tactics in each of their particular departments. There are four major reasons why this is the mother of all transition years for Discover.

8 ROI -
$2,152,168.13

It is the final year of our strategic plan which was started back in 2018. We refreshed it at the beginning of 2021. Reaffirmed the importance of DEIA at that time. We are finishing at the end of 2023, that strategic plan. We must think through where we take this organization to the future, and where we take the destination.

We are in good in a good position because a few weeks ago, an outlet called Next Factor published the Destination Next Trends Report. A global report assessment of destination organizations around the world and in the United States. We are using that as a platform to develop our strategies.

We strategize into the future once the strategic plan exercise gets done. We are about to launch the first-ever Tourism Master Plan for Palm Beach County. A massive project and it is going to take over a year. There are probably going to be a dozen community events and focus groups.

The aspirations and the needs of not only the hospitality community but residents at large. And this is where we chart the course for the future of tourism in Palm Beach County.

The last reason is that we are going to have a new president and CEO as of October 1st , Milton Segarra, who was selected out of 90 applicants.

Destination Next. I am going to just point out a couple of key areas of destination marketing and destination development. Data Research and Business Intelligence has moved us from 5th place in the last report, a couple of years ago, to 2nd place.

We are in good shape in that regard because we have had a research function for over 12 years, thanks to Gustav. He developed some of the most comprehensive data analytics and business intelligence programs anywhere in the industry. We are going to make sure that we strengthen his capabilities and his toolkit when we take on this challenge that is happening across the world of destination organizations.

We launched a $5M success continuation plan that broadens our ability to go out to market more than ever. We have re-imagined completely the website that was launched a few weeks ago.

We have participated in community events projecting our Shared Community Value Mantra, and some of them have a focus on diversity, equity, and inclusion. I understand that it was an incredibly successful event, and thanks to our friends at the Cultural Council and the other agencies for participating in making that such a great success.

From a five-year point of view, this is the bottom line, we have seen significant growth in visitation, hotel room supply, paid lodging, nights sold, incredible increase in lodging revenue economic impact of 40%.

The fact that we are up. Is a testament to the fact that we are ahead of most destinations like Pittsburgh, Kansas City, and others are still underwater when it comes to the Group

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and Convention Market. The fact that we have recovered, and the future looks very bright, I think the pipeline of bookings is very robust is a good sign, and I think we should be proud of this.

Pesquera

We started with the fact that we are going to transition our strategy. But it is a continuation of the brand strategy.

The application of the latest technology to our marketing executions, the expansion of Gustav's incredible research capabilities, acquiring these transformational events in those months where we have been running 50 and 60 percent occupancies, and maybe we can run 80 or 90%. The new product development, the collaboration with the municipalities and other TDC agencies, and championing environmental and social issues.

We are looking forward to working very closely with ERM and others in this community to make that happen. We believe that these are things that will distinguish us from the competition that is putting us at a cutting edge of destination stewardship, which is a term that I hope other organizations around the country will adopt.

Bronstien

It has been amazing to get to know you as a professional, and as a friend, you have done an amazing job, you have taken it to an entirely new level by design, by accident, by purpose, and you have done an amazing job. I've just enjoyed watching it happen over all the years. And there has been a huge transformation in this board, in this room of staff and board and execs and agency heads and I look forward to seeing the next one come on board.

There are a lot of really great elements in that plan, but one that just really resonated with me was while it may seem very elementary, the specific marketing within the different elements of social media makes a huge difference.

I see so many organizations and companies create one message, and one video, and paste it into all of these different social media avenues. And that would be like saying, Hey, I am going to take the same newspaper ad and put it on TV and put it on the radio. It doesn't work and it doesn't work in social media either. The people who follow on social media see that, and they see it as lazy. That is just a great testament to how proactive we are in our marketing plan here, and how smart we are being. Thank you.

Bronstien

When you talk about international, I understand how we have targeted things over the past. I got Colombia and Brazil. Where does Germany come into play?

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Pesquera

For many years, Germany was the number one outgoing international market worldwide. We have a rep firm in Germany, we address Germany from a sales point of view, and now from a marketing point of view

Segarra

The same approach that we did with social media, we are doing with the international market, creating those levels based on the top-performing markets, and Germany right now is about Mexico at Level 4. But again, it is moving targets, you may very well see that in the next eighteen months, Germany is up again, and having a presence in terms of sales, marketing, and VR in those markets will help us tremendously.

Pesquera

The European Union is not doing well these days from an economic point of view, with a couple of exceptions. We do not have a presence or representation, but the facts support that those are the countries with the greatest potential over the long term. Pulling out of any of those markets creates a gap that is not particularly conducive to long-term success.

Motion to approve Discover The Palm Beaches’ Fiscal Year 2024 Marketing Plan was approved by Commissioner Adam Frankel and seconded by Don Dufresne. Motion carried 70 with Jim Mostad absent and Seat 2 vacant.

E. CULTURAL COUNCIL

1. FY24 Marketing Plan* (20 Minutes) - Dave LawrenceMOTION TO APPROVE

Lawrence

I wanted to thank the board, Verdenia, Emanuel, agency heads, and especially Heather Andrews from Discover and Jennifer Sullivan on our team for the Arts Tourism Summit. It was something we could all be proud of. There has been tremendous feedback. It was a wonderful way to showcase the power of collaboration.

It is best to start if we think about what a local arts service agency is because that is what the Cultural Council is. The local arts service agency movement was started in the late forties in Winston-Salem, North Carolina. There were 4,500 different local arts service agencies across the country.

We are the local arts agency here in Palm Beach County. What that means is we work in a variety of ways and at different levels to build the capacity and sustainability of arts and cultural resources in Palm Beach County. That includes professional artists, cultural organizations, community partnerships, etcetera.

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We also have a slew of artist services that we provide to professional artists to help them be better small business owners.

We have exhibitions in our building, we work to place artists in performances throughout the county and elsewhere. We have a robust artist fellowship program that supports visual artists and other Disciplines as well, with actual resources to take their careers to the next level.

We do a lot of advocacy on behalf of the cultural sector, both locally, regionally, and nationally. A lot of professional development work. We have a program called the Institute for Cultural Advancement which we offer ten times throughout the year on things like grant writing fund development board relations and development.

And all sorts of things to make sure that we are helping cultural leaders and professional artists be better at the work that they are doing. Grant-making is a major area that we are doing. We do a lot of research and reports to help cultural organizations be better at what they do.

That work then informs advocacy messaging that we can share to talk about the impact of arts and culture on our economy and our quality of life here in Palm Beach County. And of course, we do a lot of cultural tourism marketing. We love cultural tours because study after study shows they stay longer and spend more.

We work on policy and procedure with governments and with communities to make sure that arts and culture are at the table.

We have our headquarters in Lake Worth Beach which contains three gallery spaces, flexible space in our education training center, where we do a lot of community outreach engagements, and a store that sells the work of artists. We have a Visit Florida-approved visitor information center, and our project space in the back we are going to be reimagining into an art and wellness park this year. And then we piggybacked on the work that is happening with the Wanderlust Festival and our collaboration with Discover.

And I want to highlight our statement of cultural equity. What we heard time and time again throughout the summit and something that is woven into every part of our strategic plan and the work that we do is that DEIA is a journey, not a destination.

Jennifer Sullivan and Lauren Perry continued with the Cultural Council FY2024 Marketing Plan Presentation.

Sullivan We are a small but mighty team, as evidenced by the list of accomplishments in our deck. We just returned from the Governor's Conference on Tourism in Orlando, presented by Visit Florida, and we were honored and thrilled to receive three Flagler Awards, two Henry's, the Top Honor, and one Silver Award.

12

And we are very proud to share one of these Top Awards with Discover the Palm Beaches. I want to give a special thanks to Lindsay Wegman and Erica Constantine for their help on the Palm Beaches and Bloom activation in New York City. It is a great example of our collaboration and our award-winning talent.

Motion to approve the Cultural Council Fiscal Year 2024 Marketing Plan was approved by Commissioner Adam Frankel and seconded by Davicka Thompson. Motion carried 7-0 with Jim Mostad absent and Seat 2 vacant.

F. SPORTS COMMISSION

1. FY24 Marketing Plan* (20 Minutes) - George Linley –MOTION TO APPROVE

Linley

We have a new team member for the Sports Commission. Honored to have him on our team. One of the key and essential positions in our company. James Taylor is our new Senior Leader for Sports Development.

And just to wrap it up, James is a product of Palm Beach County, Lynn University, and has built a phenomenal sports academy within the county that is excelling He also was the National Director for UAAA Basketball.

We cannot do what we do without the partnership with our counterparts. As we begin our marketing plan. It is important to remember that our plan does not change dramatically year over year. The pillars of the previous plan are the same in this plan. However, we do identify new tactics, strategies, and event targets to pursue to create tourism. I am going to start this marketing and development plan by showing a video that encompasses some of them, just a sample of the sights, sounds, and images, the venues, and special moments of the 2023 campaign sports.

That gives you a taste of the last 12 months of sports in Palm Beach. Those 195 events. Those events delivered just under 1.3M support-related attendees. We eclipsed the 307,000 room night marks and they will continue to grow. We do not report all the room nights from equestrian or MLB spring training.

If you look at it from a five-year standpoint, we have grown 20% and that goes back to pre-pandemic levels. Those room nights amount to just over $75M in hotel revenue, which represents over $4.5M in bed tax. That is using ADR from last year.

The TEAMS Conference is a huge opportunity for us, and we will be creating a lot of activations We are thankful for the partnership with Discover on this to brand our county during TEAMS and our Sports Commission.

George Linley Continued with the Sports Commission FY2024 Marketing Plan Presentation.

13

Zeff

I will share with you the evolution of some of our approaches to marketing over the last year. After an RFP process, we have begun a working relationship with the Zimmerman Agency. If they sound familiar, it is because they are the agency of record for Discover.

The campaign will integrate our marketing messaging along with our creativity We have several new facility projects that are in the works, and our team will work to help market these nationally and internationally as we become available.

Normally we would talk a lot more strategically about our marketing. But as George mentioned, This TEAMS conference is a tremendous opportunity for us. It is the Super Bowl of marketing and development opportunities. And this is probably a once-in-alifetime, maybe once-in-a-career opportunity to host something like this.

Michael Zeff Continued his marketing plan presentation.

Bronstien

Where does this TEAMS conference normally get held, or does it rotate constantly?

Linley

It rotates constantly. It has not had a repeat destination. We hope to bring it back at some point, but it does move around.

We put in a significant amount of time and money to get this event. We have had to advertise within Sports Travel Magazine over the years, but they have increased what we had to put in as a minimum advertisement. There was a six-figure fee.

Bronstien

How much are we going to spend?

Linley

It is between $400,000 to $500,000. But it is a partnership.

Cavers

Discover was involved. Discover put in money, and the Convention Center too.

Linley

It is the second time it has come to Florida

Zeff

14

It is important to mention that we have talked to other destinations that have hosted this event. And they have received business from it, more than a decade later.

Dufresne

The real value is in the exposure and all the off-site activities. Activations and opportunities that people are going to get to see.

Linley

We couldn't do this without Discover. Jorge and I had talked about it long before we bid on it. They have shared this funding and they have shared in the activation. We have used resources like Zimmerman and Toucan to help come up with some of the creative that you are seeing. The Convention Center is the anchor venue, but we are also using PGA National Resort, the National Croquet Center, the National Polo Center, and The Breakers. We will have various touchpoints during the TEAMS Conference beyond the Convention Center.

Cavers

There are also eight hotels for overnight rooms.

Commissioner Frankel

In the video, you highlight 20 nationally televised events. What you failed to mention for tennis and golf, is they are broadcast internationally. Tennis is in over 100 countries.

Linley

It is 20, or more than what there is nationally. What we showed you was our performance metrics and that is one of our goals is to bring and support and keep retaining events that are delivering nationally televised broadcasts. But there is much more. The web has international distribution. A lot of the Billie Jean King Cup was televised internationally in 200-something countries The Convention Center is the primary venue. This past year we had a couple of cheer and dance events. It is more regional. It is a growing sport. You have more moms and dads and family members who will come out and watch the cheer than they will there, baseball or football, or youth soccer.

Thompson

Are we doing anything in partnership with Delray?

Commissioner Frankel

It is interesting because when Coco Gauff won Cincinnati or when she won Washington, no one cared. Now everyone cares.

15

Now that she won, my position is this, no one has talked to Coco or her family. Everyone wants to do a parade. She is back. She was at DriveShack last night.

Linley

Commissioner Woodward reached out Monday and asked if we could recognize Coco at a BCC meeting. I think she talked to Commissioner Bernard. Verdenia asked if there was a way, we could email her grandmother.

I think we should let her get back from New York. She was at a press conference for the Billie Jean King Cup. She was fantastic. And I think it is pretty special that we hosted that event, and we were able to have her, she led Team USA to victory.

Vice Mayor Sachs

May I suggest that when she comes, and I guess Verdenia is planning a BCC meeting to honor her, maybe we could let everybody here know, and have any member who wants to come to that meeting

Motion to approve the Sports Commission Fiscal Year 2024 Marketing Plan was made by Commissioner Adam Franker and seconded by Commissioner Christina Lambert. Motion carried by 7-0 with Jim Mostad absent and Seat 2 vacant.

G. FILM & TV

1. FY24 Marketing Plan* (20 Minutes) - Michelle Hillery –MOTION TO APPROVE

Hillery

I want to share that yesterday marked 27 years of my tenure here at the Film & Television Commission.

I've been very proud to serve this organization and work with many of you. I could not be prouder of the presentation that we are going to share with you here today. We are going to let a lot of the good work that we do speak for itself through the video presentations that we are going to show to you. From the record-breaking numbers that we saw in 2022 to the brand-new collaboration that we just solidified with WFLX FOX 29.

Hopefully, some of you are starting to see. FOX came to us because of the content that we are now showcasing on the Palm Beaches TV channel. We are starting to get offers from other local affiliates. They see the content that is being shown on that channel and they are looking for partnerships with us.

16

WFLX just launched last week a brand-new lifestyle show called South Florida South Florida Daily which broadcasts from Miami Dade through Port St. Lucie. With this new collaboration, we are curating 15 minutes of that daily half-hour show.

We are the only film commission that I know of that does these two things. We are your typical film commission that markets and promotes Palm Beach County as the ideal destination for film and television production. We track and monitor that industry and report its successes. But something that no other film commission is doing is managing Palm Beach County's official tourism TV channel and this is where our collaboration with the other agencies in this community, with the 39 municipalities in which we work, comes into play.

Here, to give you a little bit of an overview of what our office does, we will play the segment with a video.

Jordat

It is my honor and privilege to be up here presenting the FTC's FY24 marketing plan.

Let's take a look at some productions that took place here this year, 2023.

Alberto Jordat continued with the FY2024 Marketing Plan Presentation and played some videos.

Motion to approve the Film & TV Commission Fiscal Year 2024 was approved by Don Dufresne and seconded by Commissioner Adam Frankel. Motion carried by 7-0 with Jim Mostad and Seat 2 vacant.

7. BOARD COMMENTS

Vice Mayor Sachs

We have invited the Council General of Italy to address the Palm Beach County Commission on Tuesday, October 3rd at the BCC meeting, the newly appointed Council General of Italy, Michele Misto, and his staff will be present. He'll be addressing the Board of County Commissioners.

Afterward, there is going to be a reception for him at Florida Atlantic University's Presidential House in Baldwin House. I would like to offer an opportunity for anybody here to have a couple of minutes with him. If you'd like to discuss any trade opportunities, business opportunities, cultural events partnerships with art, Sports, anything, or visits to Italy, then you are welcome. The whole idea is that Enterprise Florida is no longer an agency of the state government, so I'd like to promote Palm Beach County in promoting trade visits to countries not just Italy, but Israel and, the UK that we used to do in Enterprise Florida.

17

No public comments.

9. ADJOURNMENT

The meeting adjourned at 11:38 A.M.

The next Meeting will be on October 12, 2023.

*Attachment included.

Tdc/tdcmtgs2023/Minutes 9 14.2023

18
8. PUBLIC COMMENTS

4. CONSENT ITEMS

TO: Tourist Development Council

DATE: September 29, 2023

RE: Discover The Palm Beaches Monthly Activity Report September 2023

The following is a summary of DTPB activities in support of TDC Performance measures for the month of September 2023. This report demonstrates positive trends relative to owned visitor digital footprint, advertising impressions, social media engagement, and booked room nights for the Month of June

August 2023 Performance

Key Lodging Performance Trends for August

• August was challenged by rate competition across the state with some destinations dropping rates more than 10%.

• Many hotels are running with limited inventory due to renovations causing artificially lower occupancy rates.

• Group room nights sold was a record 51,000 in 2022 and has reverted back to 2019 levels at 42,000 in 2023. Transient demand was down 0.5%.

• The Palm Beaches sold 4% less room nights compared to Florida declining 4.2%. The Panhandle and Ft. Lauderdale were the only destinations with positive growth. The Palm Beaches ranked 7th.

• Hotel room night revenue declined 4.2% in The Palm Beaches compared to 6% in Florida overall. The Panhandle was the only destination with positive hotel room nights revenue growth. The Palm Beaches ranked 7th.

Occupancy and Demand

• Hotel Occupancy for August decreased by 6% to 58.3%, selling 4% less hotel rooms than last year

• Shared lodging sold 15.7% more room nights compared to last year resulting in a 2.3% increase in occupancy

• Total room nights sold from hotels and shared lodging increased 1.2% to 494,000

ADR and Revenue

• Hotel rates were mostly flat -0.3% to $163.

• Shared lodging rates were up 4.8% to $325, the per room equivalent was up 1.0% to $137

• Overall lodging revenue was up 0.6% year-over-year at $76.8M

• Bed taxes are expected to be around $4M

4-A

Performance Measures - TDC

 Generate 14,000,000 in Owned Views Digital Footprint

 Generate 7,000,000 Social Engagements

 Generate 700,000,000 Advertising Impressions

 Generate 250,000,000 Earned Media Impressions Meetings & Conventions

 Book 110,000 DTPB only room nights (Hotel Meetings Leads)

 Generate 50,000 Group Level Booked Room Nights Convention Center Shared

 Generate 40,000 Group Level Actual FY Room Night for Convention Center Shared

 Generate 80 participants in Destination Reviews

 Generate 110 Destination Site Participants

2
PERFORMANCE MEASURES Target Actual Year End Target Current Month SEPTEMBER YTD % of Annual Target Advertising Impressions 600,000,000 1,402,602,058 700,000,000 289,289,798 3,817,886,608 545.4% Owned Views Digital Footprint 18,000,000 15,291,492 14,000,000 1,621,967 19,488,910 139.2% Consumer & Travel Industry Database increase 405,000 419,118 410,000 74,560 506,934 123.6% Earned Media Impressions 200,000,000 253,318,230 250,000,000 10,553,613 323,713,683 129.5% Social Engagement 1,400,000 14,885,913 7,000,000 690,511 26,960,967 385.2% Booked Room NightsHotel lead Program 90,000 130,562 110,000 18,571 197,157 179.2% Group Level Booked Room Nights (CC Shared) 40,000 44,697 50,000 9,168 50,161 100.3% Group Level Actual FY Room Nights for CC Shared 30,000 33,195 40,000 826 35,591 89.0% Destination Reviews 70 94 80 12 98 122.5% Destination Site Participation 90 101 110 13 129 117.3% DTPB OBJECTIVES 2022
2023 Leisure/Consumer
 Increase Consumer and Travel Industry database to 410,000

100.0% 139.2%

139.2%

14M

Power BI Desktop Percentage of Target Achieved - FY2023 100.0% 0 0% 100 0% 545.4% FYTD 0 1,000,000,000 2,000,000,000 3,000,000,000 4,000,000,000 1,402,602,058 3,817,886,608 FY 2022 2023 Digital and Traditional Impressions - Month/Month 0 100,000,000 200,000,000 300,000,000 400,000,000 2023 2022 207,255,211 353,319,877 82,034,587 289,289,798 380,332,968 Digital Impressions Traditional Impressions Month September   Digital and Traditional Impressions - FYTD 0 1,000,000,000 2,000,000,000 3,000,000,000 4,000,000,000 2022 2023 1,096,714,806 3,111,592,548 706,294,060 1,402,602,058 3,817,886,608 YTD Digital Impressions Y TD Traditional Impressions % of Annual Target Achieved 545.4% Advertising/Paid Media Impressions Year End Target 700M FY Multiple selections   Month / Month 0 100,000,000 200,000,000 300,000,000 400,000,000 380,332,968 289,289,798 FY 2022 2023 Power BI Desktop Percentage of Target Achieved - FY2023 100.0% 0.0%
FYTD 0 5,000,000 10,000,000 15,000,000 20,000,000 1 5 , 2 9 1 , 4 9 2 1 9 , 4 8 8 , 9 1 0 FY 2022 2023 Month / Month 0 500,000 1,000,000 1,500,000 2,000,000 2 , 0 4 9 , 7 3 8 1 , 6 2 1 , 9 6 7 FY 2022 2023 Month September   % of Goal Achieved YTD
Year End Target
Owned Views Digital Footprint FY Multiple selections  
Power BI Desktop Percentage of Target Achieved - FY2023 100.0% 0.0% 100.0% 123.6% Month September   Percentage of Target Achieved 123.6% Year End Target 410K Consumer & Travel Industry Database FY Multiple selections   Sum of Target and YTD by Month 0.0M 0.1M 0.2M 0.3M 0.4M 0.5M Sum of Target and YTD Month September 410,000 506,934 Sum of Target YTD Power BI Desktop Year End Target 250M Month/Month 0 5,000,000 10,000,000 15,000,000 20,000,000 25,000,000 2 4 , 9 2 3 , 1 8 9 1 0 , 7 6 3 , 4 3 8 FY 2022 2023 FYTD 0 50,000,000 100,000,000 150,000,000 200,000,000 250,000,000 300,000,000 350,000,000 2 5 3 , 3 1 8 , 2 3 0 3 2 3 , 9 2 3 , 5 0 8 FY 2022 2023 Percentage of Target Achieved - FY2023 100.0% 0 0% 100 0% 129.6% Month Septemb   Percentage of Target Achieved
Earned Media Impressions - Public Relations FY Multiple selections  
129.6%
Power BI Desktop FYTD 0 5,000,000 10,000,000 15,000,000 20,000,000 25,000,000 1 4 , 8 8 5 , 9 1 3 2 6 , 9 6 0 , 9 6 7 FY 2022 2023 Month/Month 0 500,000 1,000,000 1,500,000 2,000,000 2,500,000 3,000,000 3 , 1 4 8 , 8 9 3 6 9 0 , 5 1 1 FY 2022 2023 Percentage of Target Achieved - FY2023 100.0% 0.0% 100.0% 385.2% Month Septem   Percentage of Target Achieved 385.2% Year End Target 7M Social Media Engagement FY Multiple selections   Power BI Desktop Advertising/Paid Media Impressions 0 0bn 0 1bn 0 2bn 0 3bn 0 4bn Month Current Month 121M 421M 400M 422M 334M 319M 297M 234M 351M 347M 283M 289M October November December January February March April May June July August Owned Views Digital Footprint 0 0M 0 5M 1 0M 1 5M 2 0M Current Month 0.92M 1.44M 1.68M 1.60M 1.72M 1.68M 1.84M 1.50M 2.07M 1.63M 1.78M 1.62M October November December January February March April May June July Earned Media Impressions 0M 20M 40M Current Month 16M 24M 21M 17M 43M 37M 48M 32M 20M 31M 25M 11M October November December January February March April May June July Social E ngagement 0K 2,000K 4,000K 6,000K Current Month 369K 1,411K 2,053K 2,557K 1,888K 3,519K 6,034K 2,027K 4,179K 1,381K 853K 691K October November December January February March April May June July Marketing Overview by Month FY 2022 - 2023

Group Level Booked Room Nights (CC Shared)

of Target Achieved 100.3%

Year

Power BI Desktop FYTD 0 50,000 100,000 150,000 200,000 1 3 0 , 5 6 2 1 9 7 , 1 5 7 FY 2022 2023 Month/Month 0 5,000 10,000 15,000 20,000 2 1 , 4 1 9 1 8 , 5 7 1 FY 2022 2023 Month September   Percentage of Target Achieved - FY2023 100.0% 0.0% 100.0%
Percentage of Target Achieved
Year End Target 110K
Nights - Hotel Lead
FY Multiple selecti   * Power BI Desktop FYTD 0 10,000 20,000 30,000 40,000 50,000 4 4 , 6 9 7 5 0 , 1 6 1 FY 2022 2023 Month/Month 0 2,000 4,000 6,000 8,000 10,000 1 0 , 2 9 4 9 , 1 6 8 FY 2022 2023 Percentage of Target Achieved - FY2023 100.0%
Month Septem   Percentage
179.2% FY Multiple selections   *
179.2%
Booked Room
Program
0.0%
100.0% 100.3%
End Target 50K

122.5%

80

Power BI Desktop FYTD 0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 3 3 , 1 9 5 3 5 , 5 9 1 FY 2022 2023 Month/Month 0 1,000 2,000 3,000 4,000 5,000 4 , 7 5 6 8 2 6 FY 2022 2023 Percentage of Target Achieved - FY2023 100.0% 0.0% 100.0%
Percentage of Target Achieved
Year End Target 40K Month September  
89.0%
89.0%
Room
FY Multiple selections   Power BI Desktop FYTD 0 20 40 60 80 100 9 4 9 8 FY 2022 2023 Month/Month 0 2 4 6 8 10 12 3 12 FY 2022 2023 Month Septem   Percentage of Target Achieved - FY2023 100.0% 0
Percentage of
Achieved
Year End
Destination Reviews FY Multiple selections  
Citywide Actualized FY
Nights (CC Shared)
0% 100 0% 122.5%
Target
Target
Power BI Desktop FYTD 0 20 40 60 80 100 120 101 129 FY 2022 2023 Month/Month 0 2 4 6 8 10 12 14 12 13 FY 2022 2023 Month September   Percentage of Target Achieved - FY2023 100.0% 0 0% 100 0% 117.3% Percentage of Target Achieved 117.3% Year End Target 110 Site Participation FY Multi   Power BI Desktop Booked Room Nights - Hotel lead P rogram 0K 10K 20K 30K 40K Current Month 14,648 12,024 38,689 11,234 18,611 15,939 13,223 14,732 12,288 10,179 17,019 18,571 October November December January February March April May June July Group Level Booked Room Nights (CC Shared) 0K 5K 10K Current Month 4,486 50 1,475 4,373 3,565 560 1,519 12,960 7,645 3,760 600 9,168 October November December January February March April May June July Group Level Actual FY Room Nights for CC Sha red 0K 2K 4K 6K 8K Current Month 8,712 1,078 0 6,127 2,318 215 2,656 6,056 465 4,347 2,791 826 October November December January February March April May June July Destination Site Participation 0 20 40 Current Month 17 51 15 12 17 22 13 15 14 12 14 25 October November December January February March April May June July Group Sales & Destination Services Overview by Month FY 2022 - 2023
Power BI Desktop Hotel ADR $0 $50 $100 $150 2022 2023 $164 $163 Hotel Occupancy 0% 20% 40% 60% 2022 2023 62.0% 58.3% Hotel RevPAR $0 $50 $100 2022 2023 $102 $95 The Palm Beaches Hotel Per formance - August Hotel Rooms 0K 5K 10K 15K 20K 2022 2023 18,690 19,079 Hotel Room Nights Sold 0.0M 0.1M 0.2M 0.3M 0.4M 2022 2023 359K 345K Hotel Room Revenue $0M $20M $40M $60M 2022 2023 $58.9M $56.4M *Source: STR, INC. REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF STR IS STRICTLY PROHIBITED Research compiled and pub ished by Discover The Palm Beaches (DTPB) can on y be reproduced through expressed written approval from the DTPB Research Department For questions p ease contact research@thepa mbeaches com Market The Palm Beaches  % Chg '22 to '23 -6.0% % Chg '22 to '23 -0.3% % Chg '22 to '23 -6.2% % Chg '22 to '23 -4.0% % Chg '22 to '23 2.1% % Chg '22 to '23 -4.2% Navigation (select page and click go) Shared Lodging Monthly   Power BI Desktop Shared Lodging ADR $0 $100 $200 $300 2022 2023 $310 $325 Shared Lodging Occupancy 0% 20% 40% 60% 2022 2023 5 3.5% 54.7% Shared Lodging RevPAR $0 $50 $100 $150 $200 2022 2023 $166 $178 The Palm Beaches Shared Lodging Per formance - August Listings / Rooms 0K 5K 10K 2022 2023 5,177 5,774 11,676 13,348 Sum of Shared Lodging Listings Sum of Shared Lodging Rooms Shared Lodging Room Nights Sold 0K 50K 100K 150K 2022 2023 128K 149K Shared Lodging Room Revenue $0M $5M $10M $15M $20M 2022 2023 $17. 4M $20.4M *Source: Airdna. REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF Airdna IS STRICTLY PROHIBITED Research compiled and pub ished by Discover The Palm Beaches (DTPB) can on y be reproduced through expressed written approval from the DTPB Research Department For questions p ease contact research@thepa mbeaches com Navigation (select page and click go) Hotel Monthly   % Chg '22 to '23 2.3% % Chg '22 to '23 4.8% % Chg '22 to '23 7.1% % Chg '22 to '23
% Chg '22 to '23 15.7%
17.0%
Power BI Desktop Total Lodging ADR $0 $50 $100 $150 $200 2022 2023 $184 $188 Total Lodging Occupancy 0% 20% 40% 60% 2022 2023 60.7% 57.7% Total Lodging RevPAR $0 $50 $100 2022 2023 $112 $109 The Palm Beaches Total Lodging Per formance - August Hotel Rooms + Shared Listings 0K 10K 20K 30K 2022 2023 30,366 32,427 Total Lodging Room Nights Sold 0.0M 0.2M 0.4M 2022 2023 488K 494K Total Lodging Room Revenue $0M $20M $40M $60M $80M 2022 2023 $76. 4M $76.8M *Source: STR, INC.and Airdna REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF STR IS STRICTLY PROHIBITED Research compiled and pub ished by Discover The Palm Beaches (DTPB) can on y be reproduced through expressed written approval from the DTPB Research Department For questions p ease contact research@thepa mbeaches com Navigation (select page and click go) Hotel Monthly   % Chg '22 to '23 -4.9% % Chg '22 to '23 2.5% % Chg '22 to '23 -2.5% % Chg '22 to '23 6.8% % Chg '22 to '23 1.2% % Chg '22 to '23 0.6% Power BI Desktop Hotel ADR $0 $100 $200 $300 2022 2023 $260 $267 Hotel Occupancy 0% 20% 40% 60% 2022 2023 69.9% 70.1% Hotel RevPAR $0 $50 $100 $150 $200 2022 2023 $182 $187 The Palm Beaches Hotel Per formance - August CY TD Hotel Rooms 0K 5K 10K 15K 20K 2022 2023 18,690 19,079 Hotel Room Nights Sold 0M 1M 2M 3M 2022 2023 3,163K 3,242K Hotel Room Revenue $0.0bn $0.2bn $0.4bn $0.6bn $0.8bn 2022 2023 $822.2M $864.1M *Source: STR, INC. REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF STR IS STRICTLY PROHIBITED Research compiled and pub ished by Discover The Palm Beaches (DTPB) can on y be reproduced through expressed written approval from the DTPB Research Department For questions p ease contact research@thepa mbeaches com Market The Palm Beaches   % Chg '22 to '23 0.3% % Chg '22 to '23 2.4% % Chg '22 to '23 2.7% % Chg '22 to '23 1.4% % Chg '22 to '23 1.8% % Chg '22 to '23 4.2% Navigation (select page and click go) Hotel Monthly  
Power BI Desktop Shared Lodging ADR $0 $100 $200 $300 $400 2022 2023 $356 $361 Shared Lodging Occupancy 0% 20% 40% 60% 2022 2023 62.5% 63.3% Shared Lodging RevPAR $0 $100 $200 2022 2023 $222 $229 The Palm Beaches Shared Lodging Per formance - August CY TD Shared Lodging Rooms 0.0M 0.5M 1.0M 1.5M 2.0M 2022 2023 1.7M 2.0M Shared Lodging Room Nights Sold 0.0M 0.5M 1.0M 2022 2023 1,058K 1,289K Shared Lodging Room Revenue $0M $50M $100M $150M $200M 2022 2023 $169.9M $202.7M *Source: Airdna. REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF Airdna IS STRICTLY PROHIBITED Research compiled and pub ished by Discover The Palm Beaches (DTPB) can on y be reproduced through expressed written approval from the DTPB Research Department For questions p ease contact research@thepa mbeaches com Navigation (select page and click go) Hotel Monthly   % Chg '22 to '23 1.3% % Chg '22 to '23 1.5% % Chg '22 to '23 2.9% % Chg '22 to '23 19.8% % Chg '22 to '23 21.8% % Chg '22 to '23 19.3% Power BI Desktop Total Lodging ADR $0 $100 $200 $300 2022 2023 $273 $281 Total Lodging Occupancy 0% 20% 40% 60% 2022 2023 68.7% 69.0% Total Lodging RevPAR $0 $50 $100 $150 $200 2022 2023 $187 $194 The Palm Beaches Total Lodging Per formance - August CY TD Total Lodging Room Nights 0M 2M 4M 6M 2022 2023 6.2M 6.7M Total Lodging Room Nights Sold 0M 2M 4M 2022 2023 4,222K 4,531K Total Lodging Room Revenue $0.0bn $0.5bn $1.0bn 2022 2023 $993.6M $1,067. 0M *Source: STR & Airdna. REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF Airdna IS STRICTLY PROHIBITED Research compiled and pub ished by Discover The Palm Beaches (DTPB) can on y be reproduced through expressed written approval from the DTPB Research Department For questions p ease contact research@thepa mbeaches com Navigation (select page and click go) Hotel Monthly   % Chg '22 to '23 0.5% % Chg '22 to '23 2.8% % Chg '22 to '23 3.3% % Chg '22 to '23 6.8% % Chg '22 to '23 7.3% % Chg '22 to '23 7.4%

Success Continuation Plan

FY2023

PROJECT DATES LEAD MARKETS STATUS

Marketing

Broadcast TV Buy January 16 - April 16

Brand/Media

Chicago, Washington DC, Boston, New York

Broadcast TV Buy June - September

Brand/Media

Miami/Ft. Lauderdale, Orlando, Tampa, Atlanta

• Bonus impressions running to meet target KPIs

• Chicago - NBC & CBS - 9.9M est. impressions

• Boston - NBC, CBS, ABC - 10.4M est. impressions

• Washington DC - NBC & CBS - 13.3M est. impressions

• New York - NBC & CBS - 16.1M est. impressions

• Broadcast TV in top DMAs:

Miami/Ft. Lauderdale - CBS & NBC

Orlando – NBC & Spectrum

Tampa – NCB

Atlanta- CBS

• Shifted funds from Accessibility, Sustainability and TDC Partnerships due to timing of iniatives

Community Outreach Toolkit March 1 - June 30

TDC

-

Social/Brand

Palm Beach County Residents

• Launched “Love The Palm Beaches” referral campaign to engage Palm Beach County residents and encourage them to invite friends & family for a trip, with significant reach across social media, broadcast TV, radio, out of home, direct mail, print, PR and digital display, resulting in 33,665,593 paid media impressions, 260,645 earned media impressions, 10k social media tags, 1.5m impressions generated by influencers, 13mm + impressions generated by our posts

• Aug 30-31, Partnership with Cultural Council to prepare a highlight reel for the "Arts and Tourism Summit on DEIA" to be posted on LinkedIn

• Reallocated $150K into Summer Broadcast to bolster season, bringing total to $100K from $250K, based on estimated slated partnerships for remainder of fiscal

TDC Collaboration: Film Studio

Planned Completion: September 30, 2023

Social/Digital/ PR/Brand N/A

TDC Collaboration: Airlift JanuarySeptember Digital/Brand/Medi a Fly Markets (TBD)

• Requesting proposals to build out additional assets in Film studio space for video and podcast recording; awaiting confirmation of space availability in 5th floor studio

• Reviewing FY24 Airlift plans; potential to shift remaining Metaverse/MarTech funds to support LAX ahead of November launch

• $57K reallocated from Metaverse for support of LAX Airlift

• Continuing to customize creative with specific call to action to book within certain time frames with lower demand forecasted. Majority of campaigns running Florida markets plus Atlanta.

Destination OTA Co-Op JanuarySeptember Digital

Chicago, Washington DC, Boston, New York, Philadelphia

• Booked campaigns for July, August, September for $153,000 with reallocation of some Metaverse funds.

• Extending September campaign for $40K with reallocation of some Metaverse funds to support shoulder season with Expedia Group VRBO and Hotels.com advertising and targeted email through Kayak

Collaboration: Signature Events January
September Brand/PR/Social Varies

PROJECT DATES LEAD MARKETS STATUS

International Strategy: Traditional JanuarySeptember Brand/Sales/Media

Canada, Mexico, Colombia, Brazil, UK, Germany

• Media plans continue across Canada, UK, Mexico, Colombia and Germany. Media running February - September 2023

• Placements include Robb Report & Forbes MX; Elle & InStyle Mexico and a sponsorship of the Toronto Polo Club season

• Campaigns running in Mexico (Mexico City & Guadalajara), Colombia (Bogota, Medellin, Baranquilla), Canada (Toronto & Montreal), and Brazil (Sao Paolo).

• Launching campaigns in the UK on June 1, shifted $60,000 from Metaverse funds.

International Strategy: Digital JanuarySeptember Digital

Canada, Mexico, Colombia, Brazil, UK, Germany

• Hosted Brazilian influencers @vazaonde and @ines.lafosse, combined following of 576k followers. Hosted @jujunatripblog 219k followers

• Hosted Toronto's top influencer and leading media @blogto (2.5 million followers) in partnership with Visit Florida

• Hosted Canadian influencer @luxe.tourista (183k followers)

• Hosted Colombian influencers @juantrotamundos (288k followers), @camileduque.z (775k), @saraaguirre.z (38k)

• Hosted UK influencer @ritafarhifinds (112k followers) with Visit Florida and @mrsoaroundworld (19k followers)

• Launched March 30 at Global Meetings Industry Day

Family Activation May - September

NationalTargeting Meeting Planners in Key Industry Segments

• Owned & Paid Media plans in place, content being created, PR support

• Episodes:

• Boosted posts in target markets, 170.8m reach YTD Destination Podcast March 30 Launch Brand/Media

7. The Future of Incentives with Stephanie Harris

8. Transformational Events with The Pink Retreat & Maritz

9. Partnering with Destinations to Create Welcoming Environments with Emily Scheiderer

10. Sustainable Meetings with Mya Surrency

• In discussion with Alliance Connection for high-impact partnerships with family brands

PR/Brand Florida Drive Markets, Key Fly Markets

• Evaluating opportunities with Sun Bum for a partnership takeover at point of sale in top stores

• Reallocated $100,000 to Brand Activation; reallocated $200K for drive marketing advertising to extend off-peak season media in Tampa, Miami/Ft. Lauderdale, Orlando and Atlanta Brand Activation August/September PR/Brand New York

• Confirmed partnership with Saks 5th Avenue for high-impact window display activation Sept. 7-21 to coincide with New York Fashion Week

• Confirmed Carvertise Uber wraps to promote "Stay in Style in The Palm Beaches" during New York Fashion Week and Saks 5th Avenue activation

• Secured 2 additional OOH placements in NYC for 4-week sin September

PROJECT DATES LEAD MARKETS STATUS

• Per our prior notes on investing in several infrastructure marketing technology projects prior to building out the Metaverse platform, we have three projects we will begin using these funds for: 1) data lake, 2) customer data platform (CDP), 3) data clean room. We are also in preliminary conversations with a consultant to help advise and guide these projects.

• Reallocated $153,000 of this budget to Destination OTA Coop tactic to cover July, August, September.

• Reallocated $60,000 of this budget to digital international strategy to launch in UK June-September.

Metaverse & MarTech Transition September Digital National

• Reallocated $40,000 of this budget to Destination OTA Coop tactic to help support the softness we are forecasting in September.

• $90,000 comitted to Metaverse supporting infrastructure project for a consultant to build roadmap for items noted in bullet point 1 above.

• $57K remaining and reallocated for support of LAX Airlift

Accessible Travel JanuarySeptember

PR/Brand/Social All Target Markets

Sustainability June - September

Brand/PR/ Community Engagement

Palm Beach County Residents; Drive Markets & Fly Markets

• Original total $400K, $310K reallocated, $90K committed to marketing technology roadmap project, $0 remains.

• Plan approved for:

• Joined Travelability's Destination Ally Club

• Enter into Partnership with Travelability for writing an Accessibility Strategic Plan and for Travelability to work with The Palm Beaches in an advisory capacity

• Wheel The World Assessments wrapping up with 30 partners

+ PBIA and PBCCC to conclude by August

• Received official Certified Autism Center certification with all staff completing accreditation

• Press release distributed for Certified Autism Destination and accessibility program announcement garnered an audience of 22,860,000+ print and digital readers, yielding an advertising value equivalency of over $877,000

• Participated in panel discussion on Accessibility Strategies at Travelability's Emerging Markets Summit on 8/18/23

• Hosted accessibility influencer @justcpnotspecial with 63k followers. She also wrote 2 blogs for us, one in Spanish

• $168K to be allocated to summer drive market broadcast, bringing allocated total from $250K to $82K based on first steps this year

• Sea to Preserve campaign creative concept finalized

• $75K reallocated to drive-market broadcast for summer bring total from $225K allocated to $150K allocated

• Media to beginSeptember as a follow-up to Love The Palm Beaches residents campaign to promote eco-responsibility

PROJECT DATES LEAD MARKETS STATUS Sales

• Launched marketing promotions to databased and additional distribution channels such as Cvent and 3rd party partnerships. Executed on PCMA and trad experience and received new lead opportunities and contracts to utilzing incentive dollars. Secured 40,000 plus room nights with incentive dollars and aquired two industry events - confidential and Smart meetings national meeting

• Initiated new convention center focused promotion to become more competitive Nationally for 2024 adn beyond.

* Finalizing Short Term PBCCC promotion for 4th Trimester 2023 period over need dates targeted for short term corporate business.

Total allocation already committed into events contracted into future years

• Commenced planning process for enhanced participation multicultural trade events and marketing partnership agreements. Signed marketing partnership with National Coalition of Black Meeting Planners ,LGBTQ's annual PROUD event in Los Angeles, and Connect Diversty, Faith and Specialty Markets

•Confirmed ConferenceDirect DEI Focused commitment$12,750.00

•Confirmed Proud Experience Summit and IGLTA Membership$10,720.00

* LGBT Meeting Professionals Association Partnership$5,000.00

* Stratagic Partnership with NCBMP - $30,000.00

$25,000 already budgetd to utilize at NCBMP Conference in Atlanta December 3 - 6

* Southern Province Kappa Alpha Psi Fraternity Tampa 7/19 Presentation - $6,000.00

* Evolve Mastermind Conference Speaking Arrangement$2,000.00

* Congressional Black Caucus Workshop and Panel Enagement $5,000.00

• Initiated discussions with existing representation firms to determine capabilities and potential to manage MICE and other expanded sales/marketing responsibilities. Reviewing proposals from representation firms. Expanded presence and activation in Colombia with travel trade operators, tradeshow and golf activation

Expanded Representation Firms JanuarySeptember Sales/Marketing

Domestic, Canada, Mexico, Colombia, Brazil, UK, & Germany

•Finalized VoX International Agreement for MICE Canada Group representation. Contracted Partnership at $34K

•Seeking proposal from UK with a cost of $16,000 for remainder of this FY and will need additional

$10,000 for Cananda Client Activations

$25,000 for additional campaign in GDS impacting leisure travel trade for summer

$15,000 for Mexico MICE additional market

WIll relocate remainder of the $165,000 to continue MICE market and representation in Canada, UK, Mexico and Domestic to continue monthly support in 2024 per agreements Transformational Events DecemberSeptember

Wellness, Culinary & Multicultural

• Initiated discussions with major internationally acclaimed event organizers to secure a Palm Beaches launch in late 2023. Executed on planning trip with wellness event organizers

• Launched The Pink Retreat partnership for event in June 2023

Remainder of $200,000 Wanderlust / Wellness Retreat Scheduled ot occur in November of 2023 and October 2024

Countywide Incentive Fund DecemberSeptember Sales Targeted Markets & Industries
Market JanuarySeptember Sales/Marketing
Multicultural
BIPOC, Hispanic, LGTBQ+
Sales/Marketing

PROJECT DATES LEAD MARKETS STATUS

Incurred additional expenses of on GMID and of transportation costs and housing and registration for PBCCC group. Executed on additoinal site inspections that included airfare and overnight accommodations. Executing on Mobile VIC Center to be utilized for Convention Center Group & Consumer Events. Incurred additional expenses for Site Visits on airfare, transportation and overnight stays for planners. Incurred additional expense for GHC transportation from hotels within the room block to the Convention Center during their May meeting.

Destination Servicing/Mobile Visitor Information Center January
September Sales/Marketing Group & Leisure Events
-

September 2023

PERFORMANCE DASHBOARD

1 New performance indicators as of 10/1/22. Previous year totals were not measured.

Item 4B - Page 1
Performance Indicator FY 2022 FY 2023 Goal Actual FY Goal Current Month FYTD % to Goal Website Sessions 600,000 813,812 900,000 130,140 1,128,719 125% Tourism Email Growth 34,000 44,686 50,000 61,804 61,804 322% Partner Referrals 52,000 72,338 75,000 7,067 92,547 123% Earned Media Impressions1 - - 3,000,000,000 0 4,223,165,058 141% Social Media Impressions (Organic)1 - - 500,000 47,059 681,901 136% Cultural Concierge Program Leads 1,000 1,072 1,300 18 807 62% Co-op Packages 50 51 60 78 78 130% Visitors to the Cultural Council 8,000 4,786 8,000 225 5,878 73%

ADVERTISING

The Council’s cultural tourism campaign in September targeted audiences in our fly markets, specifically New York, New Jersey, Chicago, Washington, D.C., Philadelphia, Los Angeles, Houston, and Austin, as well as Canada (Toronto, Ottawa, Montreal) and Orlando, timed to the opening of the new Brightline route. Advertising placements included magazine ads (Escapism, Orlando, Orlando Family); streaming and programmatic video ads (Amazon, Hulu); and digital ads through Google and social media platforms (Facebook and Instagram) During the last week in September and timed to the beginning of the cultural season, four digital OOH billboards debuted along I-95 in Broward County just north of Fort Lauderdale, targeting northbound traffic coming into The Palm Beaches.

Also in September, the Council began updating its cultural tourism collateral, including the booklet and rack brochure titled Exploring Florida’s Cultural Capital®, to reflect the Council’s new So Much Culture So Little Time campaign. A new microfiber pouch and note card was concepted and designed to update the Council’s iconic seafoam green sunglasses, which will be used as a strategic giveaway in FY24 along with a branded canvas tote bag.

Upon obtaining approval from the TDC board for its FY24 Cultural Tourism Marketing Plan, the Council and AOR Push began work on upcoming media placements (including co-op ads with local cultural organizations), as well as subcampaigns (Art Basel and MOSAIC). By the end of the month, more than 50 co-op advertising packages had already been reserved by cultural organizations for the new fiscal year, with the placements at Palm Beach International Airport already sold out through June 2024.

The Council’s marketing team traveled to Orlando in early September to accept three prestigious marketing awards at Visit Florida’s annual Governor’s Conference on Tourism. The Council team won two Henry Awards (first place) and a Silver (second place) Award. One Henry Award recognized the Council’s 2023 Art Basel advertising campaign, and the other recognized the Council and collaborator Discover the Palm Beaches for the 2023 New York City media event, The Palm Beaches in Bloom. The Silver Award was in recognition of the Council’s tourism magazine, art&culture

2
HIGHLIGHTS Item 4B - Page

PUBLIC RELATIONS

Plans progressed in September for the Council’s annual media event in New York City. The theme of the event, The Palm Beaches: Journey to Japanese Culture, will set the tone for an experiential reception in early December for travel and lifestyle editors, freelancers, and influencers. The reception is being planned with the Morikami Museum & Japanese Gardens as well as Mounts Botanical Garden, which is planning two origami-themed exhibitions in the next two years. The Council’s PR agency, Sharp, supported planning efforts by providing guidance on event activities, food and beverage, and takeaway gifts, and conducted an exploratory site visit to learn more about the reception space at The Japan Society.

Also in the month of September, Sharp prepared for the kickoff of fiscal year 2024 through material prep and research, FAM tour outreach, and partnership negotiations. The agency drafted and distributed a Hot Tips survey to gather season preview information from local cultural organizations to inform the development of a national press release to be distributed October.

Sharp is also assisting in final negotiations with influencer and photographer Nick Mele’s management team to bring him onboard in FY24 as a “Cultural Connoisseur” representing The Palm Beaches.

The Council is also coordinating a FAM tour referral from Discover The Palm Beaches with an editor with Western Living Magazine (Canada). The tour will take place in November in collaboration with Visit Florida.

PARTNER COLLABORATIONS

In September, the Cultural Council had conversations with Discover The Palm Beaches, the Sports Commission, PBIA, and the Film Commission about ways to collaborate and complement each other’s marketing efforts in early FY24. This included sharing information with Discover on planned OOH placements in the Miami Airport and along the Dolphin Expressway, and the possibility of sharing messaging in Brightline stations during Art Basel in December 2023. The Council also helped the Sports Commission secure entertainment for its TEAMS Conference kickoff dinner in early October.

SECTOR SUPPORT

In September, members of the Council team attended exhibitions and special events at Norton Museum of Art, The Peach, Boca Raton Museum of Art, Center for Arts Innovation, Historical Society for Palm Beach County, Morikami Museum & Japanese Gardens, and Palm Beach Zoo.

Item 4B - Page 3
HIGHLIGHTS
4C TDC Board Monthly Activity Report
October 2023

Sports Tourism Report

October 1, 2022 – September 15, 2023

The Palm Beach County Sports Commission is nearing the end of a record setting year for sports tourism in The Palm Beaches. The FY 23 campaign of sporting events hosted by the Palm Beach County Sports Commission has delivered some of the nation’s greatest sports travel products. The milestone year consisted of a diversified collection of events, which included a variety of amateur and professional sports serving a wide array of age groups. As of September 15, the Palm Beach County Sports Commission hosted 195 events generating room night production of 312,497.

Performance Indicator FY 23 Actual (as of Sept. 15) FY 23 Goal Difference Percent of Goal Total Room Nights 312,497 258,500 53,997+ 100% New Event Related Room Nights 89,155 37,500 51,665 + 100% Hosted Sports Events 195 162 33+ 100%

Sports Commission Tourism Impacts: October 1, 2022 – August 15, 2023

• 312,497 tracked room nights.

• $76,818,012 in projected hotel revenue (using FY 22 ADR for April @ $245.82)

• $4,609,081 in projected bed tax revenues.

 The sports tourism impacts exclude several events that haven’t reported room nights in August & September

 Spectator room nights from MLB spring training are not included in the room night data as of this report.

 Winter Equestrian Festival room nights of 61,672, primarily from spectator growth, are not included.

Performance Indicator FY 23 Actual (as of Sept. 15) FY 22 End of Year Actuals Difference Percent of FY 22 production Total Room Nights 312,497 293,822 18,675 106% New Event Related Room Nights 89,155 78,863 10,292 113% Hosted Sports Events 195 178 17 109%

Palm Beach County Sports Commission

Sports Tourism Production Report (FY 23)

October 1 , 2022 - September 30, 2023

Event Name Sport Event Dates Venue Room Nights Perfect Game World Wood Bat Association (WWBA) Underclass World Championship Baseball September 29 - Ocotber 3, 2022 Roger Dean Chevrolet Stadium 882 Perfect Game World Wood Bat Association (WWBA) 15U-18U Fall Invitational Baseball September 29 - Ocotber 3, 2022 Roger Dean Chevrolet Stadium 264 Minority Baseball Prospects All-American Game Baseball October 3-5, 2022 Ballpark of the Palm Beaches 152 Perfect Game World Wood Bat Association (WWBA) Freshman World Series Baseball October 6-10, 2022 Ballpark of the Palm Beaches, Roger Dean Chevrolet Stadium, & Santaluces Athletic Complex 4,699 Perfect Game World Wood Bat Association (WWBA) World Championship Baseball October 6-10, 2022 Ballpark of the Palm Beaches, Roger Dean Chevrolet Stadium, & Santaluces Athletic Complex 9,065 Jackson T. Stephens Cup Golf October 9-12, 2022 Seminole Golf Club 1,095 USTA National Men's 70, 85, 90, Clay Court Championships Tennis October 11-16, 2022 Palm Beach Gardens Tennis Center 341 Honda Classic High School Invitational Golf October 14-15, 2022 PGA National Resort 241 Perfect Game World Wood Bat Association (WWBA) 13U & 14U World Championships Baseball October 14-17, 2022 Ballpark of the Palm Beaches, Roger Dean Chevrolet Stadium, & Santaluces Athletic Complex 2,376 FIP World Polo Championships Polo October 26 - November 6, 2022 National Polo Center & Valiente Polo Farm in Wellington 5,062 USTA Family Clay Court Championships Tennis October 28-31, 2022 Wellington Tennis Center 452 NAIA Women's Soccer Championship Opening Rounds Soccer November 17-19, 2022 Keiser University 135 World Pickleball Open Pickleball November 17-20, 2022 Palm Beach Gardens Tennis and Pickleball Center 366 Hurricane Junior Golf Tour Southeast Florida Winter Junior Open Golf November 19-20, 2022 Indian Springs Country Club 32 National Pickleball Expo & Tournament Pickleball December 3-4, 2022 Palm Beach County Convention Center 819 Battle Youth National Championship Football December 5-17, 2022 Village Park 13,705 Walker Cup Practice Session Golf December 15-18, 2022 Seminole Golf Club, The Bear's Club 58 EDP Soccer Playoffs Soccer December 16-17, 2022 The Gardens North County District Park 242 Sun / Southern States Athletic Conference Crossover Challenge Basketball December 29-31, 2022 Keiser University 261 Development Player League (DPL) Winter Showcase Soccer January 5-8, 2023 The Gardens North County District Park & The Ballpark of the Palm Beaches 5,789 Florida RUSH Ice Hockey January 13-16, 2023 Palm Beach Skate Zone & Palm Beach Ice Works 3,372

Palm Beach County Sports Commission

Sports Tourism Production Report (FY 23)

October 1 , 2022 - September 30, 2023

Event Name Sport Event Dates Venue Room Nights ITF Pro Circuit Tennis January 16-22, 2023 Boca Lago 148 USA PickleballBoca Raton International Masters Pickleball January 17-22, 2023 Patch Reef Park 2,074 Golf Croquet Women's Championship Croquet January 19-22, 2023 National Croquet Center 132 Albion Cup Soccer January 20-21, 2023 Gardens North County District Park 322 Florida Elite Travel LacrosseDelray Beach Riptide Preseason Kickoff Lacrosse January 21-22, 2023 Seacrest Soccer Complex 873 US Women's Youth National Team U16 Training Camp Soccer January 26 - February 2, 2023 Gardens North County District Park 183 Florida Exposure Cup Hockey February 2-5, 2023 Palm Beach Ice Works & Palm Beach Skate Zone 1,007 US Soccer Federation U15 Girls National Team Training Camp Soccer February 2 - 15, 2023 Gardens North County District Park 193 Paradise Classic (NCAA Division I Softball) Softball February 9-12, 2023 Florida Atlantic University (FAU) Softball Stadium 289 Florida State Golf Association (FSGA) 76th Women's International Four-Ball Golf February 15-16, 2023 Wanderers Club 92 Weekend HockeyPresidents Day on the Beach Ice Hockey February 17-20, 2023 Palm Beach Skate Zone 492 Atlantic Invitational (NCAA Women's Golf) Golf February 20-21, 2023 Indian Spring Country Club 60 Inaugural Joan Joyce Classic (NCAA Division I Softball) Softball February 23-26, 2023 Florida Atlantic University (FAU) Softball Stadium 187 iDO Beach Tennis Singer Island Beach Tennis February 24-26, 2023 Singer Island Municipal Beach in the City of Riviera Beach 658 USTA Women's National Clay Court Championships Tennis February 27 - March 4, 2023 Palm Beach Gardens Tennis Center 330 Owl Classic (NCAA Division I Softball) Softball March 2-5, 2023 FAU Softball Stadium 272 Bill Bone "Burger" Fondo Cycling March 4-5, 2023 Loxahatchee & Belle Glade 90 Keiser Cup Golf March 5-7, 2023 Okeehelee Park 129 Ottawa Nepean Canadians Baseball Club Training Camp Baseball March 12-18, 2023 Burt Aaronson South County Regional Park 293 East Coast Championships - The SoFLO Championship Cheerleading April 1 - 2, 2023 Palm Beach County Convention Center 779 AAU Karate Florida Gold Championships & National Team Trials Karate April 8, 2023 Palm Beach Atlantic University 338

Palm Beach County Sports Commission

Sports Tourism Production Report (FY 23)

October 1 , 2022 - September 30, 2023

Event Name Sport Event Dates Venue Room Nights MNO ITF Tennis Series Tennis April 10 - 16, 2023 Mission Bay Tennis Center 181 Conference USA Women's Golf Championship Golf April 12-15, 2023 PGA National Resort 528 Billie Jean King Cup Tennis April 15 - 17, 2023 Delray Beach Tennis Center 1,694 US Soccer Federation U17 Boys National Team Training Camp Soccer April 17-24, 2023 Joe Russo Athletic Complex 173 Baseball Canada Junior National Team Training Camp Baseball April 18-30, 2023 Ballpark of the Palm Beaches 323 Star Dance Alliance Dance April 21 - 23, 2023 Palm Beach County Convention Center 33 Palm Beaches Spartan Sprint Weekend & Spartan Elite Series Endurance Sports April 22, 2023 Burt Aaronson South County Regional Park 4,179 The Sun Conference Men's & Women's Golf Championship Golf April 23-25, 2023 Fountains Country Club 234 iDO Beach Tennis Singer Island Beach Tennis May 5-7, 2023 Singer Island Municipal Beach in the City of Riviera Beach 486 NCAA Division I Women's Golf Regional Championship Golf May 7-10, 2023 PGA National Resort 1,086 Professional Bowling Association (PBA) Kia Playoffs Bowling May 7 & 14, 2023 Bowlero 141 Delray Beach Riptide Clash for Cancer Lacrosse May 13-14, 2023 Seacreast Soccer Complex 792 US Soccer Federation U20 Women's National Team Training Camp Soccer May 15-21, 2023 Gardens North County District Park 173 Florida Shine Classic Baseball May 19-20, 2023 Ballpark of the Palm Beaches 99 Mud Girl Run Endurance Sports May 20, 2023 Burt Aaronson South County Regional Park TBD Florida State Golf Association (FSGA) Women's Shootout Golf May 20-21, 2023 Indian Spring Country Club TBD Florida Sports Summit Sports Conference May 22 - 24, 2023 Marriott Singer Island 269 Ocean Cup - Gateway Marathon Power Boats June 1-4, 2023 Sailfish Marina 150 USA Gymnastics Rhythmic Developmental Championships Gymnastics June 2-5, 2023 Palm Beach County Convention Center 2,639 Prospect Wire Southeast Championship Baseball June 2-7, 2023 Ballpark of the Palm Beaches & Roger Dean Chevrolet Stadium 1,875 Delray Beach Riptide Bash at The Beach Lacrosse June 3-4, 2023 Seacreast Soccer Complex 899

Palm Beach County Sports Commission

Sports Tourism Production Report (FY 23)

October 1 , 2022 - September 30, 2023

Event Name Sport Event Dates Venue Room Nights CONCACAF Gold Cup National Team Trainings Soccer June 12 - 23, 2023 The Gardens North County District Park, Palm Beach Atlantic Rinker Athletic Complex, & Keiser University 1,617 Perfect Game WWBA 15U-17U Invitational Baseball June 19-22, 2023 Roger Dean Chevrolet Stadium 855 Cal Ripken Baseball 10U State Championship Baseball June 28 - July 2, 2023 Burt Aaronson South County Regional Park 461 Cal Ripken Baseball 9U-11U State Championship Baseball June 28 - July 2, 2023 Okeeheelee Park 551 Sunshine State Games Judo Judo July 1-2, 2023 Congress Middle School 322 Perfect Game 17U Florida World Series Baseball July 7-10, 2023 The Ballpark of The Palm Beaches 570 Perfect Game 18U National Org Challenge Baseball July 7-10, 2023 Roger Dean Cheverolet Stadium 418 I Do Beach Tennis 3X ITF BT10 Singer Island Open Tennis July 21-23, 2023 Riviera BeachFront on Singer Island Beach 568 US Soccer Federation U15 Boy's National Team Training Camp Soccer July 25 - August 2, 2023 The Gardens North County District Park 247 USA Gymnastics Trampoline & Tumbling Stars & Stripes Championships Gymnastics July 28-30, 2023 Palm Beach County Convention Center 3,517 International Gymnastics Federation (FIG) Trampoline & Tumbling World Cup Gymnastics August 2-5, 2023 Palm Beach County Convention Center 2,542 NBA Josh Howard King of The City Basketball Tournament & Festival Basketball August 5-6, 2023 Pompey Park 361 GOODE Water Ski National Championships Water Ski August 9-12, 2023 Okeeheelee Park 1,570 Play Hockey - Sunshine Invitational Ice Hockey August 25-27, 2023 Palm Beach Ice Works & Palm Beach Skate Zone TBD Prospect Select World Invite Baseball September 8-11, 2023 Ballpark of the Palm Beaches & Roger Dean Chevrolet Stadium 1,253 Perfect Game Youth Fall Invitational Baseball September 22-24, 2023 Gardens Park TBD

Events & Operations

Event Support

RoofClaim.com Boca Raton Bowl

 Finalize plans and secure course for sponsor golf outing

 Finalize transportation plans with selected vendor

 Secure locations for luncheon and beach party with game date confirmed

Miracle League All-Star Weekend

 Finalize off-site events for Friday Opening Ceremony and Saturday Awards Gala

 Finalize plans for delivery and setup of LED video board at Gardens Park

 Coordinate fundraiser through Perfect Game WWBA World Championships

USATF Masters Cross Country Championship

 Recruit volunteers and schedule needs

 Meet with Palm Beach County Parks and Recreation to discuss tournament logistics

 Coordinate delivery of all rental equipment

 Provide onsite support during championship

Finalizing Contract Obligations

• Columbus Day Discovery Showdown

• World Comes to the Palm Beaches

• Perfect Game WWBA World Championship

• USTA Columbus Day Open

• TimberTech Championship

• ClubCorp Champions Classic

• Men’s Senior Baseball League

• 3v3 Live National Championship

• Holiday Basketball Classic of the Palm Beaches

• Hardball 360 Fall Classic

• FYSA Palm Beach Gardens Classic

• Monster Mash Lax Clash

• USTA Men’s 50 Clay Court Championship

• USTA National Men’s 70,85,90 Clay Court Championship

• Delray Beach Pickleball Classic

• Okeeheelee Halloween Slam

• “Little Mo” Internationals

• EDP Soccer Playoffs

• NextStar Lacrosse

• The Junior Honda Classic

• CPI Horse Show

• American Youth Soccer Organization

• Eye of the Hurricane

• Wellington Soccer Shootout

• Winter Equestrian Festival

• Development Player League Winter Showcase

• APP Boca International Masters

• The Honda Classic

• Delray Beach Open

• Savanah Bananas World Tour

• Palm Beach Challenge College & International Baseball Festival

• ITF W25 Circuit

• Palm Beach Gardens Soccer Spring Classic

• Delray Beach Pickleball Open

• Wellington March Madness

• Palm Beaches Spartan Sprint Weekend

• Spartan Race Elite Series

• RUSH Spring Showcase

• Play at the Plate – Palm Beach Classic

• Hardball 360 Spring Training

• Delray Beach International Tennis Federation (ITF) Championships

• “Little Mo” East Regionals

• Extreme Kayak Fishing Tournament Exotic Bass Roundup

• NCAA Division I Women’s Golf Regional Championship

• Delray Beach Pickleball Open

• iDo Beach Tennis BT 10x

• Florida Shine Classic

• Prospect Wire Southeast Championship

• Florida State Golf Association 106th Amateur Championship

• Prospect Select Palm Beach Classic & Classic Futures

• Junior Tour Powered by Under Armour Summer National Championship

• Perfect Game Summer Series

• USTA Boy’s 18’s & 16’s National Clay Court Championship

• Cal Ripken 9U-11U State Tournament

• Prospect Select Palm Beach Open

• GOOODE Water Ski National Championship

• MNO Tennis Series

• NBA Josh Howard King of The City Basketball Tournament & Festival

• Mud Girl Run

• Sailfish Marina Big Dog Fat Cat Shootout

• US Soccer Boys U15 Team Training

• Prospect Select World Invite

• Prospect Wire Florida Fall Classic

• Perfect Game Youth Fall Invitational

• Perfect Game WWBA Championship

• World Pickleball Open

• World Pickleball Classic

Event Servicing

• Palm Beaches Spartan Weekend

• Under Armour Junior Golf National Championship

• USA Track and Field Masters 5K

Marketing & Promotions

• Designed and/or distributed E-Blasts

o Press releases published to PalmBeachSports.com

• 2023 Lou Groza Award - Stars of the Week for Weeks 2, 3, and 4

• Roger Dean Chevrolet Stadium Will Play Host to the Best Amateur Baseball Players in the Country This October

• TEAMS ’23 Celebrates Milestone Year With Record Attendance in The Palm Beaches

• TimberTech Championship Set to Bring Top Golfers Back to Boca Raton

Communications-Digital Marketing

Social Media & Digital Advertising

Social Media:

• Internally managing the PBCSC social media engagement

• Efficiently managing HubSpot marketing software to track our social media engagement, email distribution and more

Top performing social media posts:

• Lou Groza Award Stars of the Week (Facebook)

• WWBA World Championship once again takes place in Jupiter

The Lou Groza Award, an esteemed accolade recognizing the top collegiate placekicker in American football, gained significant national attention in the month of September, thanks to its Stars of the Week. This PR campaign, aimed at highlighting exceptional kicking performances in college football, achieved remarkable success by generating a total of 352 news articles. These articles collectively garnered an impressive earned media value of $1,725,932, showcasing the growing prominence of the award and the Stars of the Week recipients within the sports community and beyond. This attention underscores the pivotal role the Lou Groza Award plays in recognizing outstanding talent and elevating the profile of collegiate kickers on a national scale.

Social Media & Digital Advertising

August 6, 2023

Palm Beach County Tourist Development Council

2195 Southern Blvd., Suite 500

West Palm Beach, FL 33406

Dear Mr. Perry,

Palm Beach County is undoubtedly the Major League Baseball (MLB) Spring Training Capital of Florida. Since 1998, Palm Beach County has been home to Roger Dean Chevrolet Stadium in Jupiter, which was the first baseball complex in Florida to host two (2) MLB teams for Spring Training. Today, Roger Dean Chevrolet Stadium is occupied by the Miami Marlins and St. Louis Cardinals. In 2017, Palm Beach County delivered Florida its second two (2) team MLB Spring Training Complex with the development of The Ballpark of The Palm Beaches. Located in West Palm Beach, The Ballpark of The Palm Beaches is the spring training home to the 2022 World Series Champion, Houston Astros and Washington Nationals. The Palm Beaches represent Florida’s only county that maintains two, two-team complexes. In total, four (4) of the fifteen (15) MLB teams participating in Florida’s Grapefruit League are playing baseball in Palm Beach County.

The Ballpark of The Palm Beaches’ seating capacity is over 7,700 for a single game while Roger Dean Chevrolet Stadium’s seating capacity reaches nearly 7,000 per game. Palm Beach County was home to 25% of Florida’s spring training games in 2023. Between The Ballpark of The Palm Beaches and Roger Dean Chevrolet Stadium, a total of 59 spring training games were scheduled in The Palm Beaches from February 25th to March 26th, 2023. The total attendance for this spring training season equaled 238,014, which represents 68,270 unique attendees

The Palm Beach County Sports Commission sourced Downs & St. Germain Research to conduct an economic impact study for the 2023 MLB Spring Training season taking place at Ballpark of The Palm Beaches and Roger Dean Chevrolet Stadium. Downs & St. Germain Research is a fullservice market research firm based in Tallahassee, which was sourced by the Florida Sports

Foundation to produce an economic impact study on MLB Spring Training taking place in Florida’s Grapefruit League in 2018.

In 2023, MLB Spring Training generated a total economic impact of $79.5 million in Palm Beach County. The Ballpark of The Palm Beaches accumulated a total attendance of 106,912 over 30 games with an economic impact of $40.2 million Roger Dean Chevrolet Stadium amassed a total attendance of 131,102 over 29 games while spurring an economic impact of $39.3 million.

Of those that attended MLB Spring Training baseball at The Ballpark of The Palm Beaches and Roger Dean Chevrolet Stadium, 53% were nonresidents. A total of 40% of attendees traveled from across the nation while 13% of the attendees traveled from across Florida. MLB Spring Training was responsible for 55,200 room nights in Palm Beach County hotels, vacation rentals, and other paid accommodations.

The attendance, economic impact, and tourism benefits can be influenced by many factors, but Palm Beach County is fortunate to have partnerships with the, Houston Astros, Washington Nationals, St. Louis Cardinals, and Miami Marlins. These teams represent vibrant travel markets that are important to Florida’s economy. The Houston Astros won their second World Series Championship since The Ballpark of the Palm Beaches’ opening, and their fan-base was motivated to celebrate this success. The Houston Astros represents one of two MLB teams from Texas, which is the third largest origin state for Florida visitors. Houston ranks as the 11th largest travel market for Florida. The Washington D.C. market is considered one of Florida’s strongest origin markets, ranking six (6). Individuals from Washington D.C. and surrounding areas are seeking inspiration to visit the state. As one of the premier brands in Major League Baseball, the St. Louis Cardinals own a dedicated and loyal following from St. Louis and the surrounding Missouri towns, as well as the metro west Illinois area. The St. Louis Cardinals have one of the most faithful and active fan bases in sports and Palm Beach County is a routine spring vacation destination for these baseball enthusiasts across the Midwest. The Miami Marlins represent one of only two MLB franchises in Florida. The Miami Marlins created visitation to Palm Beach County through drive markets.

The Ballpark of The Palm Beaches in combination with Roger Dean Chevrolet Stadium transformed Palm Beach County into the premier destination for amateur baseball events. The nation’s largest baseball tournaments are taking place in Palm Beach County, including some of the most admired brands in amateur baseball. These baseball tournaments are utilizing The Ballpark of The Palm Beaches and Roger Dean Chevrolet Stadium, creating year-round activity. In addition to baseball, The Ballpark of The Palm Beaches has the capability of hosting a multitude of other sports activities. The complex features five (5) multi-purpose fields, designed to FIFA

(Fédération Internationale de Football Association) soccer specifications. The multi-purpose fields are an ideal home for field sports, such as soccer, lacrosse, rugby, field hockey, flag and tackle football, and more. The economic benefits derived from amateur baseball tournaments and other sports activities are substantial.

Major League Baseball, and specifically, the, Houston Astros, Washington Nationals, St. Louis Cardinals, and Miami Marlins have been, and will continue to be an extremely beneficial investment for Palm Beach County and the state of Florida. The Palm Beach County Sports Commission looks forward to utilizing baseball as a catalyst in generating tourism, visitor spending, and hospitality-related jobs.

Sincerely,

Cost Benefit Analysis – Spring Training Facilities

The Ballpark of The Palm Beaches / Roger Dean Chevrolet Stadium

Economic Impact & Year-Round Usage Summary

Major League Baseball Spring Training in Palm Beach County

Major League Baseball (MLB) Spring Training brings an immense economic and tourism impact to Palm Beach County. The below information has been assembled to project the economic impact created from Spring Training activity that occurred at The Ballpark of The Palm Beaches, located in West Palm Beach and Roger Dean Chevrolet Stadium, located in Jupiter.

The Ballpark of The Palm Beaches, which represents the spring training home for the Houston Astros and Washington Nationals, completed its 7th season, since opening in February of 2017. Roger Dean Chevrolet Stadium, home to the St. Louis Cardinals and Miami Marlins for spring training, celebrated its 26th anniversary in The Palm Beaches. These two facilities represent the only two-team MLB Spring Training complexes that reside in Florida.

Economic

Impact of Major League Baseball Spring Training in The Palm Beaches

In 2023, Palm Beach County enjoyed an uninterrupted Major League Baseball (MLB) Spring Training season for the first time in three years. The 2020 MLB Spring Training season was shortened due to the onset on Covid-19 while the 2021 MLB Spring Training season has a very restricted attendance and limited schedule of teams due to the pandemic. The 2022 MLB Spring Training season experienced a decrease in games due to the MLB labor dispute. The pent-up demand to experience spring training games was realized with a significant growth in attendance and realized economic impact.

The total economic impact created by both of Palm Beach County’s MLB Spring Training facilities, The Ballpark of the Palm Beaches and Roger Dean Chevrolet Stadium, totaled $79,555,000 in 2023. This represents a 49.7% increase compared to the $53,156,700 economic impact created by these facilities in 2020. The total economic impact created by baseball attendees in 2023 is $54,882,800 while the economic impact created by the teams in 2023 equated to $24,672,200.

Palm Beach County was home to 1 out of every 4 games in Florida, during the 2023 MLB Spring Training season. Between The Ballpark of The Palm Beaches and Roger Dean Chevrolet Stadium, a total of 59 spring training games were played at Jupiter and West Palm Beach in 2023. The 59 games generated a total attendance of 238,014, which represents 68,270 unique attendees

Bed Tax Revenues Derived from Major League Baseball Spring Training in The Palm Beaches

Nonresidents consisted of 53% of baseball attendees at The Ballpark of The Palm Beaches and Roger Dean Chevrolet Stadium. A total of 40% of attendees traveled from across the nation while 13% of the attendees traveled from across Florida. Local residences represent 47% of Palm Beach County’s spring training audience.

Major League Baseball (MLB) Spring Training in The Palm Beach Beaches created a projected 55,200 room nights in hotels, vacation rentals, and other paid accommodations. The estimated hotel revenue generated directly from MLB Spring Training in Palm Beach County equals $19,430,400.

Economic Impact of Major League Baseball Spring Training at the Ballpark of The Palm Beaches, 2023

Home to the Houston Astros, and Washington Nationals, The Ballpark of The Palm Beaches, is one of two baseball complexes in Florida that accommodates two MLB franchises. The other baseball complex in Florida that hosts two MLB teams also resides in Palm Beach County (Roger Dean Chevrolet Stadium). The Ballpark of the Palm Beaches was the launching pad for the Houston Astros’ 2nd World Series Championship in franchise history with the first taking place during this venue’s inaugural season in 2017. In 7 seasons, The Ballpark of the Palm Beaches initiated three (3) World Series Championship (Houston Astros in 2017 & 2022 and Washington Nationals in 2019).

The Ballpark of the Palm Beaches accumulated a total attendance of 106,912 over 30 games with an economic impact of $40,203,000. The Washington Nationals contributed $20,774,700 in economic impact while the Houston Astros compiled an economic impact of $19,428,300.

The Washington D.C. market is considered one of Florida’s strongest origin markets (ranking # 6 in 2022), which creates a majority of domestic visitation for Florida. Individuals from Washington D.C. and surrounding areas are seeking a reason to visit the state and spring training delivers that motivation. Houston also represents a robust travel market. The Houston Astros represents one of two MLB teams from Texas, which is the third largest origin state for Florida visitors. Houston ranks as the 11th largest travel market for Florida.

Economic Impact of Major League Baseball Spring Training at Roger Dean

Chevrolet Stadium, 2023

Roger Dean Chevrolet Stadium substantially contributed to Florida’s tourism economy through Major League Baseball (MLB) Spring Training Roger Dean Chevrolet Stadium, which is home to the St. Louis Cardinals and the Miami Marlins, joins The Ballpark of The Palm Beaches as the only baseball complexes in Florida housing two MLB franchises.

Roger Dean Chevrolet Stadium accumulated a total attendance of 131,102 over 29 games. The economic impact created by its two MLB franchises is projected at $39,352,000. The St. Louis Cardinals contributed $25,711,400 in economic impact while the Miami Marlins compiled an economic impact of $13,580,700.

The St. Louis Cardinals produced a total attendance of 85,886, which signifies the largest audience of the four (4) MLB teams conducting Spring Training in Palm Beach County. As one of the premier brands in Major League Baseball, the St. Louis Cardinals own a dedicated and loyal

following from Missouri towns, as well as the metro west Illinois area. The St. Louis Cardinals have one of the most faithful and active fan bases in sports and Palm Beach County is a routine spring vacation destination for these baseball enthusiasts across the Midwest. The St. Louis Cardinals create most of the tourism impact from Roger Dean Chevrolet Stadium. The Miami Marlins represent one of only two MLB franchises in Florida. The Miami Marlins created visits to Palm Beach County through drive markets.

Roger Dean Chevrolet Stadium is the only complex in the nation to host four (4) minor league teams: Jupiter Hammerheads of the Minor League Low-A Southeast Division, Palm Beach Cardinals of the Minor League Low-A Southeast Division, FCL Marlins of the Rookie-level Florida Complex League, and the FCL Coast Cardinals of the Rookie-level Florida Complex League.

The Ballpark of the Palm Beaches and Roger Dean Chevrolet Stadium Year-Round Use

The Ballpark of The Palm Beaches and Roger Dean Chevrolet Stadium both represent a Major League Baseball (MLB) Spring Training Complex equipped with multi-sports capabilities, which allows for utilization on a year-round basis. The Ballpark of the Palm Beaches which features a 7,700-seat baseball stadium and Roger Dean Chevrolet contains a seating capacity of 6,870. The Ballpark of The Palm Beaches and Roger Dean Chevrolet Stadium each have 13 MLB regulation baseball diamonds, state-of-the-art press box and clubhouse facilities. The Ballpark of The Palm Beaches also maintains five (5) multi-purpose fields designed to FIFA soccer specifications, which is built to host a variety of sports activities throughout the year. The MLB Spring Training facilities undoubtedly enhance Palm Beach County’s position as a premier sports destination while hosting

sporting events that create widespread economic and community benefits. The Palm Beach County Sports Commission, as the sports tourism agency for Palm Beach County, recruits and develops a variety of sporting events to occupy Ballpark of The Palm Beaches. These events bring visitors to Florida from across the state, nation, and globe.

Economic Impact of Amateur Baseball Events in Palm Beach County

The combination of The Ballpark of The Palm Beaches and Roger Dean Chevrolet Stadium provides a significant competitive advantage for the Palm Beach County Sports Commission and its efforts to secure regional and national baseball tournaments that will create countywide tourism impacts to The Palm Beaches, FL These baseball complexes combined, offer 26 diamonds and two stadiums, which makes Palm Beach County one of Florida’s premier destinations for baseball. From July 1, 2022, to June 30, 2023, the Palm Beach County Sports Commission hosted 34 regional and amateur baseball tournaments, showcases, and camps. These 34 events attracted primarily youth baseball travel teams; although, a several tournaments were designed specifically for adult and senior age groups. The amateur baseball tournaments occupying The Ballpark of The Palm Beaches and Roger Dean Chevrolet Stadium brought approximately 1,340 amateur baseball teams, consisting of more than 24,000 athletes and over 45,000 spectators and attendees A total of 54,504 room nights were created for Palm Beach County’s hotel and lodging community. These events generated over $38 million economic impact for the county’s hospitality industry. Please see the attached spreadsheet, referred to as “Amateur Baseball Events in Palm Beach County”, for a detailed breakdown of this impact.

As Florida’s only destination, that made a commitment to construct two (2) MLB Spring Training complexes that accommodate two (2) teams each, Palm Beach County has an unrivaled inventory of baseball diamonds. Due to this commitment of baseball infrastructure, Palm Beach County is home to the nation’s largest and most prestigious amateur baseball tournaments, showcases, and related events. Over the last year, the economic impact, number of visitors, and overnight accommodations created from amateur baseball events is nearly equivalent to the output created by MLB Spring Training.

The Ballpark of The Palm Beaches = Multi-Purpose Venue

In addition to baseball, The Ball Park of The Palm Beaches has the capability to host a multitude of sports. This facility features five (5) multi-purpose fields designed to FIFA (Fédération Internationale de Football Association) soccer specifications. The Palm Beach County Sports Commission utilizes the multi-purpose fields to promote sports tourism and recruit statewide, national, and international sports events that would enlist a collection of new visitors for Palm Beach County and Florida. The multi-purpose fields offer the potential to host a variety of field sports, such as soccer, lacrosse, rugby, field hockey, flag football, tackle football, and more. The FIFA dimensions are applicable to host all age groups and competition levels for the nation’s most popular field sports.

The Ballpark of The Palm Beaches hosts one of nation’s largest soccer tournaments

The Ballpark of The Palm Beaches and its five (5) soccer fields were a major venue in bringing one of the nation’s predominant girls’ soccer tournaments to Palm Beach County, Florida. The Development Player League (DPL) brought its Winter Showcase to Palm Beach County, FL for the second straight year. This event brought 240 girls’ soccer teams competing in age divisions that range from 13U to 19U. Over 4,500 athletes and more than 11,000 total visitors attended, making this one of the largest girls’ soccer showcases in the United States. In total, the DPL Winter Showcase created 5,789 hotel room nights and $4 million of economic impact for Palm Beach County’s tourism economy.

Ballpark of The Palm Beaches creates economic impact through lacrosse.

The Ballpark of The Palm Beaches was home to three (3) lacrosse events this past year, which attracted traveling athletes and spectators to Palm Beach County. The Monster Mash Lax Clash (October 29-30, 2022), SoFlo Turkey Shootout (November 12-13, 2022), and So Flo Summer Shootout (June 17-18, 2023) were all youth lacrosse events that occupied Ballpark of the Palm Beaches over the last year. These events attracted hundreds of athletes and thousands of spectators from across the nation, creating a strong tourism impact.

2023 Major League Baseball

Palm Beach County Spring Training

Economic Impact Study

Presented by Downs & St. Germain Research

INTRODUCTION

STUDY GOALS

Calculate expenditures Economic Impact Jobs supported Wages generated

o Calculate spending patterns by visitors from out-of-county areas and participating teams

o Utilize spending patterns to estimate economic impact of MLB Spring Training in Palm Beach County

o Estimate jobs supported in Palm Beach County based on direct, indirect, and induced economic impact

o Calculate wages and salaries generated for jobs supported by MLB Spring Training in Palm Beach County

Fan/Team Profiles Visitors profiles

o Establish patterns among out-of-county visitors

o Create demographic profile of out-ofcounty visitors to MLB Spring Training in Palm Beach County

EXECUTIVE SUMMARY

Economic Impact 2020 vs. 2023

2020 2023 Percent Change Economic Impact $53,156,700 $79,555,000 +49.7%

TOTAL ECONOMIC IMPACT

MLB Spring Training

2023 generated an economic impact of

$79,555,000 in Palm Beach County

$79,555,000 ECONOMIC IMPACT

$50,447,500 DIRECT SPENDING

$31,742,500 WAGES

820 JOBS

ECONOMIC IMPACT OF FANS

Spring Training 2023 fans from outside of Palm Beach County generated an economic impact of $54,882,800 in Palm Beach County

$54,882,800 ECONOMIC IMPACT

$34,969,230 DIRECT SPENDING

$21,648,100 WAGES

550 JOBS

ECONOMIC IMPACT OF TEAM SPENDING

Team spending during 2023 MLB Spring Training generated an economic impact of $24,672,200 in Palm Beach County*

$24,672,200 ECONOMIC IMPACT

$15,478,300 DIRECT SPENDING

$10,094,400 WAGES

270 JOBS

*Astros and Nationals team spending is based off data collected by MLB in 2018 and adjusted for inflation.

ATTENDEES & GAMES

2023 MLB Spring Training in Palm Beach County attracted

238,014 local and visiting fans to Palm Beach County Spring Training games

238,014 FANS ATTENDING

68,270 UNIQUE ATTENDEES¹

4,030 ATTENDEES PER GAME

59 GAMES PLAYED

¹Unique attendees differ from total fans attending since many unique attendees go to multiple games.

ATTENDEE ORIGINS

40% OUT-OF-STATE MARKETS

4,030 attendees per game

13% FLORIDA VISITORS

47% LOCAL RESIDENTS

VISITING ATTENDEE PROFILE

Attended 3.7 Spring Training games

27% traveled with children

78% visited for Spring Training

Top activities were dining out (74%) and visiting the beach (49%)

Were 58 years old

Earned $123,200 per year in household income

Came from the Midwest (20%)

50% drove to Palm Beach County to attend Spring Training

Gave 2023 MLB Spring Training in Palm Beach County a 9.1 rating*

92% plan on returning for future Spring Training games

*On a 10-point scale where 10 means “excellent” and 1 means “poor”.

ROOM NIGHTS

2023 MLB Spring Training in Palm Beach County generated

55,200 room nights in Palm Beach County hotels, vacation rentals, and other paid accommodations

*On a 10-point scale where 10 means “excellent” and 1 means “poor”.

ECONOMIC IMPACT BY

TEAM

ST. LOUIS CARDINALS

$25,771,400 ECONOMIC IMPACT

$16,497,700 DIRECT SPENDING

$10,114,900 WAGES

250 JOBS

MIAMI MARLINS

$5,273,100 WAGES

130 JOBS

ECONOMIC
DIRECT
$13,580,700
IMPACT $8,723,300
SPENDING

HOUSTON ASTROS

$19,428,300 ECONOMIC IMPACT

$12,184,700 DIRECT SPENDING

$7,835,300 WAGES

220 JOBS

WASHINGTON NATIONALS

$20,774,700 ECONOMIC IMPACT

$13,041,800 DIRECT SPENDING

$8,519,200 WAGES

220 JOBS

VISITING ATTENDEE SPENDING

VISITING ATTENDEE SPENDING

EXPENDITURE TOTAL Accommodations $10,753,650 Restaurants $7,621,380 Groceries $1,535,850 Shopping $5,743,980 Entertainment $5,334,030 Transportation $2,991,780 Other $988,560 TOTAL $34,969,230

ATTENDEE ORIGIN

REGION OF ORIGIN

47% 13% 10% 9% 20% 1%
1 in 5 Spring Training attendees traveled to Palm Beach County from the Midwest

ATTENDEE BREAKDOWN

Nearly 1 in 2 Spring Training attendees lived in Palm Beach County 2 in 5 Spring Training attendees traveled to Palm Beach County from outside of Florida 47% 40% 13% Palm Beach County Resident Outside of Florida Florida Visitor

MARKET OF ORIGIN

45% of Spring Training attendees traveled to Palm Beach County from 9 out-of-county markets

Top Origin Markets St. Louis 12% Houston 8% Washington DC-Baltimore 7% New York City 6% Miami - Ft. Lauderdale 5% Orlando 3% Atlanta 2% Jacksonville 1% Tampa Bay
1%
area

VISITING ATTENDEE TRAVEL PROFILE

REASONS FOR VISITING

Nearly 4 in 5 visiting attendees came to Palm Beach County for the purpose of attending Spring Training

Just passing through Special occasion

Participate in sporting event

78% 8% 5% 2% 2% 1% 1% <1% <1% 3%
Vacation
Business/conference
MLB Spring Training
Visit friends/family
Snowbird
Other
Fishing

VISITOR ACTIVITIES*

3 in 4 visiting attendees dined out during their visit to Palm Beach County

Attractions

Nature & parks

Special event

Water sports

Art galleries/museums

8% of visiting attendees did not participate in any activities other than Spring Training during their trip

Hiking/biking/running

Sporting event

Historic home/site

Fishing/hunting

*Multiple responses permitted.

74% 49% 42% 29% 14% 11% 10% 9% 7% 7% 6% 5% 4% 4% 4% 5% 8% Dining out Beach Shopping
friends/family
Visit
Golf/tennis
Spas Other None

TRAVEL PARTIES

The typical visiting attendee came to Palm Beach County in a travel party of 2.8 people

Traveled alone

2 people

3 people

Over 1 in 4 visiting attendees came to Palm Beach County with one or more children in their travel party

4 people

16%

5+ people

10%

48%
12%
14%

OVERNIGHT VISITORS

Over 3 in 4 visiting attendees to 2023 Spring Training stayed overnight in Palm Beach County

Typical overnight visitors stayed 4.7 nights in Palm Beach County related to Spring Training

stay overnight

38% 13% 12% 7% 5% 2% <1% <1% 23% Hotel/motel Airbnb Family/friends residence Vacation rental home Personal second home Camping/RV Bed & Breakfast Other Did not

TRANSPORTATION

Travel to Palm Beach County among visiting attendees was split between driving and flying

51% 48% 1% Drive Fly
Bus/Motor Coach

VISITOR SATISFACTION

Typical visiting attendees rated their satisfaction with Palm Beach County Spring Training at a 9.1*

Definitely will return

58%

Probably will return

34%

Over 9 in 10 visiting attendees will return to Palm Beach County to attend future Spring Training games

Probably will not return Definitely will not return Don't know

3%

0%

5%

*On a 10-point scale where 10 means “excellent” and 1 means “poor”.

VISITING ATTENDEE DEMOGRAPHICS

AGE

Typical visiting attendees to 2023

Spring Training in Palm Beach County were 58 years old

2% 8% 20% 39% 31% 18 to 24 25 to 34
49
35 to
50 to 65 Over 65

HOUSEHOLD INCOME

Typical visiting attendees to 2023 Spring Training in Palm Beach County earned $123,200 per year

Less than $50,000

$50,000 to $74,999

$75,000 to $99,999

$100,000 to $149,999

$150,000 to $199,999

$200,000 or more

5% 12% 20% 28% 18% 17%

GENDER

59% of visiting attendees to 2023 Spring Training in Palm Beach County were male

Male 59%

Female 41%

RESEARCH DESIGN

Data Collection

615 surveys were conducted with attendees to Spring Training in Palm Beach County online and in-person at Roger Dean Chevrolet Stadium and The Ballpark of the Palm Beaches during the 2023 MLB Spring Training season

METHODOLOGY Economic Impact

Total economic impact of 2023 MLB Spring Training in Palm Beach County is a function of direct spending by visitors and teams in the county and induced and indirect effects of this spending.

o Indirect effects are increased business spending resulting from Spring Training dollars.

Multiplier

Downs & St. Germain Research uses IMPLAN economic modeling to calculate the economic multiplier based on direct expenditures of MLB Spring Training teams and fans.

o IMPLAN models how dollars are spent and re-spent in other sectors of the economy, generating economic activity.

o Induced effects are increased household spending resulting from Spring Training dollars.

o Over 1,500 organizations use IMPLAN, which has been used to model the economic impact of tourism since 1992.

o Agencies such as FEMA, EPA, Federal Reserve Bank, and the Bureau of Land Management use IMPLAN modeling.

2023 Major League Baseball

Palm Beach County Spring Training

Economic Impact Study

Presented by Downs & St. Germain Research

Amateur Baseball Events in Palm Beach County

July 1, 2022 - June 30, 2023

Event Facility Date # of Teams Athletes Spectators Room Nights Estimated Visitor Spending Perfect Game World Wood Bat Association (WWBA) 13U Championship The Ballpark of The Palm Beaches July 2-6, 2022 46 828 1,840 2,610 $1,827,000 Perfect Game Endless Summer Classic The Ballpark of The Palm Beaches July 7-10, 2022 20 360 800 522 $365,400 Perfect Game 18U World Series The Ballpark of The Palm Beaches July 8-12, 2022 12 216 480 653 $457,100 Perfect Game 16U Florida Elite Championship The Ballpark of The Palm Beaches July 11-14, 2022 73 540 810 435 $304,500 The Wave Invitational The Ballpark of The Palm Beaches July 17-21, 2021 92 1,656 2,484 1,074 $751,800 Perfect Game World Wood Bat Association (WWBA) Florida Invitationals The Ballpark of The Palm Beaches & Roger Dean Chevrolet Stadium July 20-22 & July 26-28, 2022 76 1,012 2,128 1,012 $708,400 Perfect Game 13U National Showcase & Perfect Game 14U National Showcase The Ballpark of The Palm Beaches July 23-25 & July 29-31, 2022 Not applicable 482 1,389 1,441 $1,008,700 Prospect Select Skinner Strong Invitational The Ballpark of The Palm Beaches September 2-5, 2022 12 216 324 93 $65,100 Prospect Select Fall Classic & Florida Select The Ballpark of The Palm Beaches September 16-18, 2022 28 504 756 311 $217,700 Hardball 360 Fall Classic The Ballpark of The Palm Beaches September 28-October 2, 2022 N/A 130 65 165 $115,500 Perfect Game World Wood Bat Association (WWBA) Underclass World Championship Roger Dean Chevrolet Stadium September 29-October 3, 2022 29 522 1,044 882 $617,400 Perfect Game World Wood Bat Association (WWBA) 15U-18U Fall Invitational Roger Dean Chevrolet Stadium September 30-October 3, 2022 27 378 756 264 $184,800 Minority Baseball Prospects All-American Game Ballpark of The Palm Beaches October 3-5, 2023 Not applicable 80 160 152 $106,400 Perfect Game World Wood Bat Association (WWBA) World Championship Roger Dean Chevrolet Stadium October 6-10, 2022 102 1,836 5,508 9,065 $6,345,500 Perfect Game World Wood Bat Association (WWBA) Freshman World Series The Ballpark of The Palm Beaches & Roger Dean Chevrolet Stadium October 6-10, 2022 116 2,088 3,712 4,699 $3,289,300 Perfect Game World Wood Bat Association (WWBA) 13U & 14U World Championships The Ballpark of The Palm Beaches & Roger Dean Chevrolet Stadium October 14-17, 2022 66 1,188 1,848 2,376 $1,663,200 World Comes to the Palm Beaches The Ballpark of The Palm Beaches October 26-30, 2022 28 504 756 1,547 $1,082,900 Men's Senior Baseball League (MSBL) Fall Classic The Ballpark of The Palm Beaches & Roger Dean Chevrolet Stadium November 6-19, 2022 146 2,628 1,998 9,506 $6,654,200

Amateur Baseball Events in Palm Beach County

July 1, 2022 - June 30, 2023

Event Facility Date # of Teams Athletes Spectators Room Nights Estimated Visitor Spending Perfect Game South Florida Fall Invitational The Ballpark of The Palm Beaches November 19-20, 2022 35 630 945 286 $200,200 Game Day USA Junior All-American Games The Ballpark of The Palm Beaches January 13-15, 2023 N/A 300 450 322 $225,400 St. Louis Cardinals Fantasy Camp Roger Dean Chevrolet Stadium January 18-22, 2023 N/A 280 N/A 996 $697,200 Banana Ball World Tour The Ballpark of The Palm Beaches February 17-18, 2023 2 50 4,538 1,640 $1,148,000 Play at the Plate Fantasy Camp World Series The Ballpark of The Palm Beaches April 6-9, 2023 24 360 180 371 $259,700 Hardball 360 Spring Training The Ballpark of The Palm Beaches April 12-16, 2023 N/A 120 60 156 $109,200 Baseball Canada Junior National Team Training Camp The Ballpark of The Palm Beaches April 18-30, 2023 1 56 N/A 323 $226,100 The Sun Conference Baseball Championship The Ballpark of The Palm Beaches May 4-7, 2023 6 150 220 372 $260,400 Florida Shine Classic The Ballpark of The Palm Beaches May 19-20, 2023 2 50 150 99 $69,300 South Florida Collegiate Baseball League The Ballpark of The Palm Beaches & Roger Dean Chevrolet Stadium June 1 - July 24, 2023 10 250 1,200 2,300 $1,610,000 Prospect Wire Southeast Championship The Ballpark of The Palm Beaches & Roger Dean Chevrolet Stadium June 2-7, 2023 46 828 1,242 1,875 $1,312,500 Collegiate League of the Palm Beaches The Ballpark of The Palm Beaches & Roger Dean Chevrolet Stadium June 3 - August 5, 2023 8 200 200 1,334 $933,800 Prospect Select National Showcase Palm Beach Classic The Ballpark of The Palm Beaches & Roger Dean Chevrolet Stadium June 9 -13, 2023 240 4,320 6,480 5,033 $3,523,100 Prospect Select - Futures The Ballpark of The Palm Beaches & Roger Dean Chevrolet Stadium June 15-18, 2023 24 432 648 709 $496,300 Perfect Game WWBA 15U - 17U Jupiter Invitational Roger Dean Chevrolet Stadium June 19-22, 2023 30 540 810 855 $598,500 Perfect Game Ultimate Baseball Championship The Ballpark of The Palm Beaches June 19-22, 2023 40 720 1,080 1,026 $718,200 TOTALS 1,341 24,454 45,061 54,504 $38,152,800

SOUTH FLORIDA DAILY NOW AIRING ON WFLX IN THIS ISSUE

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HAUNTED PALM BEACHES

29TH ANNUAL SSOF

South Florida Daily, a new lifestyle series from WXFL FOX 29 in partnership with The Palm Beaches TV, launched last month and airs weekdays at noon. Each half-hour show encompasses events, activities, local businesses, and people throughout South Florida and the surrounding areas. Meanwhile, Palm Beach County steals the show with approximately 15-minutes of programming each day, featuring carefully curated segments from shows currently airing on The Palm Beaches TV, the County’s official tourism TV channel.

Through this unique agreement and with enthusiastic support from our local production partners; the Palm Beach County Film and Television Commission secured a marketing opportunity to showcase the very best of Palm Beach County to WFLX’s wide-reaching audience, which broadcasts in Palm Beach County as well as the drive-markets of Martin, Okeechobee, St. Lucie and Indian River County. Megan Hayes, co-host of South Florida Daily says she’s “thrilled to expand the South Florida Weekend brand into South Florida Daily in order to showcase everything this vibrant area has to offer for our residents and visitors alike.” Co-host Kate Monohann added that she’s “ready to highlight the best beaches, uncover hidden gems, and tell the stories of local legends.” The show is available on demand at WFLX FOX 29 TV and full episodes of the segments shown are available on demand at The Palm Beaches TV.

Register for monthly industry discussions on Zoom! Friday, October 13, at Noon: John Lux interviews Hispanic Leaders in Florida’s production industry.

2023 TIMBERTECH CHAMPIONSHIP

This year's TimberTech Championship takes place at The Old Course at Broken Sound in Boca Raton from November 3 - November 5. Viewers can watch all the action on the Golf Channel, the official cable-television partner of PGA TOUR Champions

Annual proceeds from the tournament benefit health programs of the Boca Raton Champions Golf Charities. Last year, the tournament announced that for a second year in a row, a $400,000 donation had been made to the Boca Raton Regional Hospital Foundation. Since its inception, the TimberTech® Championship has raised over $2 million for local charities. Viewers can tune in to the tournament through various cable providers and streaming platforms, available in 145+ countries and territories, with 25 channels distributed in 135+ countries and territories. Additionally, fans can access the event through the OTT platform on GOLFTV powered by PGA TOUR. For more info and updates please visit timbertechchampionship.com.

THE LEARNING CHANNEL’S CRACK ADDICTS

TLC’s new show, Crack Addicts, premiered in May and was shot mainly in Palm Beach Gardens. The three-episode program offers captivating insight into the world of chiropractic care through the pioneering work of Dr. Alessandra Colon. “Filming in Palm Beach County offers a great opportunity to bridge the gap between historical Palm Beach, and the new-age social scene. The breathtaking beaches become a canvas for narratives and an outdoor lifestyle that attracts all demographics. It's not just about capturing the beauty of this place; it's about using the lens as a tool for development, conversation and change.” said Dr. Colon. The show spotlights the doctor’s unconventional yet effective methods, emphasizing her deep commitment to holistic healthcare. Since its premiere, the practice has flourished, drawing patients from far and wide, recognizing it as a hub for cuttingedge healthcare. Viewers can watch Crack Addicts on-demand on TLC Go. Check your local listings for reruns.

Newsletter of the Palm Beach County Film and Television Commission | OCTOBER 2023
4.D.

WELCOMING 2023 FALL INTERN

The FTC welcomes its new Fall intern, GretchenHofmann. Gretchen is currently finishing up her final semester at Florida Atlantic University where she is majoring in Multimedia Studies.

A native Floridan, Grethen has always had an interest in the film industry. At an early age, she would use her dad’s video camera to shoot short films and comedy skits that she wrote and performed with her little sister. Since then, she knew she wanted to pursue a career in film. Currently she is assisting with organizing the Subculture Film Festival that takes place later this month. Gretchen is truly grateful for the opportunity to learn as much as she can and deeply admires what the organization does for the film community and the positive impact it has on the film industry throughout the County.

Click to learn more about the FTC’s Internship Program.

CELEBRATING HISPANIC HERITAGE MONTH

Since 1988, the United States has recognized September 15 through October 15 as Hispanic Heritage Month – a time to commemorate the significant contributions of the Hispanic people. The local Hispanic community brings a taste of their rich culture to our paradise, making Palm Beach County an even more exciting destination for visitors. The South Florida PBS original series On the Town in The Palm Beaches with Frank Licari – explores some of the best Hispanic & Latino experiences in our area.

Whether you want to take a salsa dancing class, savor authentic Latin flavors at local restaurants, immerse yourself in history, or enjoy the vibrant creativity of Hispanic artists, you can find options for every age group on ThePalmBeaches.TV where you can embrace the sights, sounds and flavors of Hispanic Heritage month! ¡Viva la cultura!

The Donald M. Ephraim Palm Beach Film Festival not only has a new name, there is new programming, a new footprint and will be known as Donald M. Ephraim Sun & Stars International Film Festival. The event kicks off February 27 and runs through March 5 at the Rinker Playhouse at the Kravis Center and then picks up March 8 - 10 at the Paragon Theaters in DelrayBeach

The festival organizers named film expert Barbara Scharres as Artistic Director, arts professional Audrey Votaw will serve as Development Officer, and PBC native, Nathalie Glaze, is the Festival Manager. “Pre-production is the key to any successful film, and the same is true with film festivals,” said MorseLife President and CEO Keith A. Myers. “We are pleased to bring these three talented women onboard now as we plan this spectacular event that will be a highlight of next year’s cultural and social seasons.”

Come along on a thrilling virtual voyage through Palm Beach County, with the Brazilian YouTube series MalaPronta, a travel tourism program. With over 7.5 million followers on YouTube, MalaPronta which means “Bags Packed” is hosted by PatiLeoni who introduces us to some of the most enchanting and exciting travel destinations worldwide, recently featuring a one-hour episode wholly dedicated to The Palm Beaches.

Their cinematic journey through Palm Beach County underscores its appeal as a global tourist destination. From the historical richness of Jupiter to the majestic beaches of Delray, every frame promotes the County's unique attractions. As we reflect on their exploration, we celebrate the opportunity to promote our area as a prime tourist destination. Mala Pronta's YouTube channel continues to showcase the wonders of The Palm Beaches, inviting travelers to discover its beauty, culture, and history. Click to check out the episode that features The Palm Beaches.

The Palm Beaches TV, will soon be airing 30 hours of new content! The family-friendly programming features original shows about culture, lifestyle, sports, eco-tourism, and the finest culinary experiences. Returning for its 7th season is the Emmy-nominated, South Florida PBS signature lifestyle series On The Town in The Palm Beaches with Frank Licari. And Kitty Lundan returns for the second season of What’s Poppin, PBC? A show that explores the County’s hot spots. Local production company, Apex Studios, which produces the nationally syndicated show Travels & Traditions with Burt Wolf, will bring us the new series Pets in Paradise airing in February on the Travel Channel. Viewers can also get ready for the new series Equestrian Life in The Palm Beaches with Theo Dorsey, who also hosts the weekly PBTV Watch Party series on YouTube. Visit ThePalmBeaches.TV to explore and share these shows with family and friends.

2
FOCUS ON FILM
INT’L PRODUCTION SPOTLIGHTS PBC
PROGRAMMING COMING TO THE
BEACHES
SUN AND STARS FILM FESTIVAL
30 HOURS OF NEW
PALM
TV
4.D.
Sharres Votow Glaze

LINCOLN TEAMS UP WITH SERENA IN PBC

Lincoln Motors’ and brand ambassador Serena Williams along with PBC Environmental Resource Management, and The City of Riviera Beach recently collaborated on a commercial project titled that was filmed during sea turtle nesting season. worked together with city officials and PBCERM to ensure that the production did not have a negative impact on the local environment and required a sea turtle monitor and weight distribution platform to avoid ground penetration and protect any turtle eggs that may be below the surface of the sand. The result is a stunning Lincoln Motors commercial with Serena Williams, celebrating BlueCruise a new hands off, driver assisted technology. Click to watch the commercial

SUBCULTURE FILM FEST

Subculture Film Festival

West Palm Beach ber 20-22 for its second year, and will run for three days at three different venues: The Norton Museum of Art, Afflux Studios, and festival will showcase over 60 films from local, national, and international filmmakers.

The festival started as a way to promote, encourage and bring together the film community. The Norton Museum of Art will host the opening night with a screening of the feature film Ask Her About the Art, a documentary directed by WPB filmmaker Karim Dakkon. Afflux Studios will host Day 2 and the closing day will be held at The Peach. Days 2 and 3 feature industry panels, workshops, live music, and food vendors. Tickets for the festival are on sale now. The Subculture Film Festival is made possible by the Subculture Group. For more info, visit their facebook page

L-DUB AND SWEDE FESTIVALS WRAP UP

Swede Fest Palm Beach opened the 11th annual L-Dub Film Festival at Lake Worth Playhouse on September 22nd to showcase 10 hilarious short films spoofing Hollywood hits made by local amateur filmmakers. A few of the short films featured in the screening included Barbie Movie: The Prequel, Lethal Ghostbusters Weapon, Amityville Horror, The Little Mermaid and Titanic Sweded. With swedes being no-budget films, props included common household items paired with creativity, often making the films so bad they’re laughable. The event included awards for Best Short, Best Student Film, and lighthearted juried awards such as best use of paper towels in a swede. Audience members were also given the opportunity to chime in and vote for their favorite film. This year’s winner of the Audience Choice Award was Titanic Sweded. For more information on awards and films, visit the Swede Fest website

MEDIA ZONE HOSTS INDUSTRY EVENT

Recently, the American Advertising Federation’s Broward and Palm Beach chapters hosted part 5 of a 6 part series to discuss the importance of South Florida’s film industry. The evening kicked off with an lively discussion about South Florida's pivotal role in production. The event brought together film enthusiasts and industry experts, and celebrated the local film scene.

Afterwards, attendees were treated to an exclusive tour of the evenings host 4,200 Square foot Virtual and Hybrid Event Studio, Media Zone in Boca Raton. The facility is powered by cutting-edge technology of Groove.ai and XBlack and is popular with podcasters. Located approximately one half mile from the Brightline station and is poised to assist production teams and craft both virtual and hybrid events.

WALKING ON THE WILD SIDE OF THE PALM BEACHES

Calling all nature enthusiasts and wildlife aficionados, prepare for an exhilarating adventure as the highly anticipated Wild Palm Beaches makes its much-anticipated return for season 3. This captivating series, hosted by the charismatic James Currie, invites you to enjoy a thrilling exploration of Palm Beach County's enchanting landscapes, pristine beaches, and unique wildlife, all conveniently located right here in our own backyard. Beyond its awe-inspiring visuals, the show also plays a role in promoting local tourism by showcasing the activities and small business owners that contribute to the County’s charm. Wild Palm Beaches will air on Destination America after it airs, you can share the link with family and friends from ThePalmBeaches.TV platform. Come and explore on an unforgettable journey into the heart of Palm Beach County's unspoiled treasures!

FOCUS ON FILM
4.D.

THE FTC AND THE PALM BEACHES TV CELEBRATE PENELOPE DOUGLAS

The Palm Beach County Film and Television Commission (FTC) is celebrating a remarkable colleague and industry professional, PenelopeDouglas, who has been an integral part of growing ThePalmBeaches TV year. As a seasoned TV executive with over 20 years of experience, she has left an indelible mark on our channel, helping usher 20 hours of new, original content and setting the stage for an additional 30 hours of new programming in the year ahead. Penelope's journey in television began as a reporter for an NBC-affiliate, and her career soared as she spearheaded the launch of award-winning nationally broadcast series on major networks like The Discovery Health Network, NBC Universal, and American Public Television. The FTC is grateful for Penelope’s service to The Palm Beaches and wish her all the best on her next adventure. Stay tuned!

LOCATION SPOTLIGHT HAUNTED HOT SPOTS IN PBC

The town of Yesteryear Village in WPB; has a lovely two-story house with a haunted point of view. But the Riddle House, isn’t the only property at Yesteryear Village with paranormal activity, the Corbett Shack and the Pineapple Processing Plant also have stories to tell.

Jonathan Dickinson State Park is the home of the ghost of Trapper Nelson a.k.a Tarzan of the Loxahatchee; who was found dead in 1968 with a gunshot wound to the head and it was ruled a suicide. However, many have reported that Nelson has walked with them on the trails and warned them against going into the Native American burial grounds of the park and has asked a few ladies out on dates and even informed some of them that he was actually murdered by his brother.

Bertha Starkey has been a resident of DelrayBeach ever since the façade of the Blue Anchor Pub was shipped from London to the US in 1996. Featured on Travel Channels “Most Haunted Pubs”

The English woman was stabbed to death by her husband in a fit of rage and she remains a fixture in the pub tripping alarms and appearing as a white flash of light inside the pub. Find more film friendly locations in the FTC’s online locations database

The Call for Entries for The Palm Beaches Student Showcase of Films

(SSOF) is now open! Returning for the 29th year, this free-to-enter competition is open to student filmmakers, writers, graphic designers, and digital media artists currently enrolled in any high school or college in Florida.

The 2024 competition will award more than $24K in cash, scholarships, and prizes. After this year’s record-breaking 528 eligible submissions from 75 schools, applicants can expect stiff competition for the top prizes. Deadline for entries is February 5, 2024.

There are three new awards for 2024. Discover the Palm Beaches is sponsoring The Palm Beach County Tourism PSA award - designed to showcase the many reasons why we #LoveThePalmBeaches. The SSOF will honor an educator for excellence with a new Teacher Appreciation award. Students can nominate the educators that have made a positive impact on their lives. And, a finalist for the Burt Reynolds Scholarship award will receive the new $1,000 Gray Family Scholarship. Also, new for 2024, acclaimed digital arts pioneer, Laurence Gartel will sponsor the Poster Design competition.

The 2024 red carpet award show takes place April 26, 2024. Students from all over Florida will gather at the Maltz Jupiter Theatre. Frank Licari, of South Florida PBS’ On The Town in The Palm Beaches with Frank Licari is slated to host. For more information on how to submit your entries to the competition, visit

4 FOCUS ON FILM PALM BEACH COUNTY FILM AND TELEVISION COMMISSION Film Commissioner Michelle Hillery | Director of Operations Alberto Jordat Production Designer Kelly King | Social Media and Events Developer Vanessa
Production Coordinators Brandon Perry and Matthew Mazzamaro Administrative Assistant Angie Crocitto
Cadet
BOARD OF COUNTY COMMISSIONERS Mayor Gregg K. Weiss | Vice Mayor Maria Sachs Commissioners Maria G. Marino | Michael Barnett | Mack Bernard | Sarah Baxter | Marci Woodward County Administrator Verdenia Baker
To have your production included in this newsletter, please email ajordat@pbfilm.com or call 561.233.1000
Contributors: Vanessa Cadet, Angie Crocitto, Gretchen Hofmann, Alberto Jordat, Kelly King, Matthew Mazzamaro, Brandon Perry
4.D.
EDUCATION CORNER CALL FOR ENTRIES IS OPEN FOR SSOF

Production Activity Report

For August 2023

Variance Explanations

Percentage change variances of ± 10% in performance statistics are explained in this section.

1. Production Days: While Total Production Revenue has increased by 3% year-over-year and is on track for potentialback-to-backrecord-breakingyears,the12%year-to-date(YTD)decreaseinTotalProductionDays results fromtheconsolidationofproductionschedulesbetweenvisitingandlocalproductioncompanies. This is partly due to rising production costs, including personnel/labor and travel expenses. The decrease in Production Days is also attributed to the "Florida fatigue" phenomenon, which emerged in the post-COVID era as other states fully reopened, diverting some attention away from the Sunshine state.

2. Total Leads: The 35% decrease in Total Leads, as consistently reported, can be attributed to industry professionals embracing available technology. The advent of digital location databases, such as the comprehensive locations library on the FTC's website, combined with tools like Google Earth, has provided production companies with greater accessibility to scout potential filming locations virtually and independently.

3. Lead Responses: A 34% decrease in Lead Responses aligns with the decrease in Total Leads.

4. Lead Conversions: A 31% decrease in Lead Conversions mirrors the decrease in Total Leads.

5. Website Unique Visitors: The 92% increase in website visitors in August 2023 compared to August 2022 primarily stems from heightened traffic resulting from a series of Tune-In Announcements related to sponsored programming airing on traditional television and/or The Palm Beaches TV. These email campaigns are integral to the FTC's digital marketing strategy, underscoring the effectiveness of our email marketing efforts. Furthermore, the overall 92% YTD increase in Website Unique Visitors can be attributed to a substantial surge in website traffic during January and February. This surge was predominantly driven by increased interest in The Palm Beaches Student Showcase of Films during those months, with a surge in clicksonwebsitepagesspecificallyrelatedtothe28thannualevent.TheFTCanticipatesasustainedvariance ofover10%inthiscategorythroughouttheyear,reflectingtheongoinginterestandengagementfromvisitors to our website.

*Additionally, due to tech-related issues during the migration process from google analytics to GA4, there was no data for website traffic in August. However, server data shows more than seven thousand unique hits in the month of August. That number is unreliable since it includes bots that are normally filtered out. Still, based on month-over-month data from 2023, we are confident that we had at least the same 1,729 visitors as in August of 2022.

4.E.
January 2023 Production Activity Report Aug 2022 YTD 2022 Aug 2023 YTD 2023 CHANGE PRODUCTION REVENUE $13,746,816 $129,658,918 $14,372,383 $133,721,210 3% 12-MONTH ROLLING REVENUE September 2022 - August 2023 $242,847,914 HOTEL ROOM NIGHTS 698 6,413 461 5,927 -8% PRODUCTION DAYS 599 4,918 507 4,315 -12% Permits Issued 23 219 22 218 0% Non-Permitted Productions 8 123 12 128 4% TOTAL PRODUCTIONS 31 342 34 346 1% State FC and Susan Simms 2 16 1 20 25% Other Leads and Return Clients 19 151 6 89 -41% TOTAL LEADS 21 167 7 109 -35% LEAD RESPONSES 21 163 7 107 -34% LEAD CONVERSIONS 12 48 0 33 -31% WEBSITE UNIQUE VISITORS 1,729 13,888 1,729 26,623 92%
August 2023 Production Activity Report 4.E.
**See note in Variance report

August 2023 Permits & Shot No Permits

Permit # Month Production Company City & State Filming Location(s) Project Title Type 110 # of Days # of Personnel Per Day # of Local Crew # of Room Nights Hotel Info Production Revenue 23-199 8 AA Video West Palm Beach, FL CALYPSO BAY WATERPARK COCONUT COVE WATERPARK Parks in The Palm Beaches 5 1 2 2 0 N/A 23-200 8 AA Video West Palm Beach, FL CALYPSO BAY WATERPARK COCONUT COVE WATERPARK Parks in The Palm Beaches 5 0 0 0 0 N/A 23-201 8 Jean Eddy Seide - New York Film Academy South Beach Miami, FL The Public sidewalks on both sides of E Atlantic Ave, Delray Beach, FL 33444, from 2nd Ave to NE 4th Ave The Scammer 7 1 0 0 0 N/A 23-202 8 Mensch Pix Inc New York, NY Boca Raton Golf and Racquet Club Untitled Grossingers Documentary 6 3 8 0 0 N/A 23-203 8 This Little Company Juno Beach, FL The "Ocean Blvd Parking lot" at Carlin Park. The one that's on the side of the Seabreeze Amphitheater. currently untitled 3 1 6 6 0 N/A 23-204 8 Ian Jacob Photography West Palm Beach, FL Lake Lytal Tennis & Pickleball courts Pickleball Shoot 4 1 1 0 0 N/A 23-205 8 KJ Trade LTD dba Matte Collection Norcross, GA Coral Cove Park- 1600 Beach Road Tequesta, Florida 33469 Matte Aurora Shoot 3 & 4 2 9 0 2 1 Hotel South Beach 23-206 8 AA Video West Palm Beach, FL Morikami Museum & Japanese Gardens Parks in The Palm Beaches 5 1 2 2 0 N/A 23-207 8 D J PRODUCTIONS LP Los Angeles, CA 2300 45th St., West Palm Beach, FL 33407 United States CFM 6 5 10 0 70 DORAL, FL 23-208 8 Fig Tree Films Piscataway, NJ Coral Cove – on the lagoon side. Dubois Park Jupiter Beach Park Sharks Unknown with Jasmin Graham 2 & 3 2 4 0 0 N/A 23-209 8 4ArtistsByAtists Jupiter, FL Coral Cove Park 19450 County Hwy 707, Tequesta, FL 33469 DuBois Park 19075 Dubois Rd, Jupiter, FL 33477 Jupiter Beach Park 1375 Jupiter Beach Rd, Jupiter, FL 33477 Juno Beach Pier 14775 US-1, Juno Beach, FL 33408 Sunrise 3 4 2 4 4 0 N/A 23-210 8 4ArtistsByAtists Jupiter, FL Coral Cove Park 19450 County Hwy 707, Tequesta, FL 33469 DuBois Park 19075 Dubois Rd, Jupiter, FL 33477 Jupiter Beach Park 1375 Jupiter Beach Rd, Jupiter, FL 33477 Juno Beach Pier 14775 US-1, Juno Beach, FL 33408 Sunrise 3 4 0 0 0 0 N/A 23-211 8 Christ Fellowship Films West Palm Beach, FL The Square | 700 S Rosemary Ave Suite 200, West Palm Beach, FL 33401 Young Adults Broll 8 1 11 0 0 N/A 23-212 8 4ArtistsByAtists Jupiter, FL Jupiter Beach Park 1375 Jupiter Beach Rd, Jupiter, FL 33477 Dubois Park 19075 Dubois Rd, Jupiter, FL 33477 Sunset Ellie 2 4 1 5 5 0 N/A 23-213 8 Flash One Films Fort Lauderdale, FL Delray Beach public beach. N Ocean BLVD Vanessa Desire - Music Video 11 1 4 0 0 N/A 23-214 8 BrandStar Pompano Beach, FL City of Wellington park Amesbury park 2000 Lynton Circle Designing spaces 5 1 7 5 2 TBD 23-215 8 Bob Summers Photography Pompano Beach, FL Boca Raton Inlet Boynton Inlet Jupiter Inlet YouTube Boat Rides 3 1 1 0 0 N/A 23-216 8 Bob Summers Photography Pompano Beach, FL Boca Raton Inlet Boynton Inlet Jupiter Inlet YouTube Boat Rides 3 0 0 0 0 N/A 23-217 8 Bob Summers Photography Pompano Beach, FL Boca Raton Inlet Boynton Inlet Jupiter Inlet YouTube Boat Rides 3 0 0 0 0 N/A 23-218 8 Miami In Focus Inc. Miami, FL PBG 3 Golf Club House: 9900 Sandhill Crane Drive, Palm Beach Gardens, FL 33412 PBG 3 Golf Club HousePhoto Shoot 4 1 2 0 0 N/A 23-219 8 Christ Fellowship Church Palm Beach Gardens, FL Rooftop of Hibiscus Parking Garage in Rosemary Square Diesel Merchandise Photo Shoot 4 0 0 0 0 N/A 23-220 8 Integrity Marketing Group Dallas, TX Red Reef Golf Course Project Caddyshack Announcement Shoot 1 7 0 0 3 TBD TOTAL PERMITS 22
Type Code: 1.Feature Film 2.Commercial 3.Web Content 4.Stills 5.TV Series/Pilot 6.Documentary 7.Film 8.Video 9.Infomercial 10.Other 11. Music Video 12. Student Film 4.E.
Shot No Permit Month Production Company City & State Filming Location(s) Project Title Type 110 # of Days # of Personnel Per Day # of Local Crew # of Room Nights Hotel Info Production Revenue 8 Crosswalk Studios Glendale, CA Various private locations around Palm Beach County A Season to Remember 2 5 14 20 1 54 Residence Inn West Palm Beach 8 Brandstar Pompano Beach, FL 10742 Versailles Blvd Wellington FL 33449 Junk King 5 1 25 1 0 N/A 8 Mala Pronta Sao Paulo Phil Foster Park, West Palm Beach, The Square, and Atlantic Avenue / Delray Beach. DTPB and Mala Pronta Episode 2023 8 3 0 0 4 Wyndham Grand Jupiter & OPAL Grand Resort Delray Beach 8 Mr. ChimeTime N/A Various locations around West Palm Beach Mr. Chime Time YouTube Series Segments 3 1 1 0 0 N/A 8 CBS Sunday Morning Palm Beach Gardens, FL CBS Sunday Morning 5 1 1 0 o N/A S 8 AA Video West Palm Beach, FL Calypso Bay Water for Parks of The Palm Beaches (Royal Palm Beach) Parks in The Palm Beaches 5 1 2 2 0 N/A S 8 AA Video West Palm Beach, FL Coconut Cove Water Park for Parks of The Palm Beaches ( Boca Raton) Parks in The Palm Beaches 5 1 2 2 0 N/A S 8 AA Video West Palm Beach, FL Morikami Museum & Japanese Gardens Parks in The Palm Beaches 5 1 2 2 0 N/A S 8 AA Video West Palm Beach, FL Morikami Museum & Japanese Gardens Parks in The Palm Beaches 5 1 2 2 0 N/A S 8 Pop Star Productions West Palm Beach, FL Fatboy Sauceless BBQ What’s Poppinn' PBC 2 5 1 2 2 0 N/A S 8 Pop Star Productions West Palm Beach, FL Majestic Cigar & Lounge What’s Poppinn' PBC 2 5 1 2 2 0 N/A S 8 Pop Star Productions West Palm Beach, FL House of Style & Creative Loft What’s Poppinn' PBC 2 5 1 2 2 0 N/A TOTAL SHOT NO PERMITS 12 Permits & Shot No Permits Totals 59 137 40 135 $560,700
= Tourism Branding Content Sponsorship Program (TDC Funded)
Production Revenue is
Type Code: 1.Feature Film 2.Commercial 3.Web Content 4.Stills 5.TV Series/Pilot 6.Documentary 7.Film 8.Video 9.Infomercial 10.Other 11. Music Video 12. Student Film 4.E.
S
NOTE:
reported once with the first Permit/Shot No Permit of each Sponsorship Project.

August 2023 Production Companies & Support Services

Production Company Type of Production Projects # of Days # of Employees # of Freelance # of Room Nights Hotel Info Production Revenue *Afflux Studios Music Videos, Still Photography Various 13 5 15 5 Various *APEX Productions Inc. Television/Commercials Various 22 2 10 5 Various *Argonaut Productions Commercials, Corporate Videos Various 22 5 15 5 Various *ASK Media Productions Videos, Commercials, Still Photography Various 20 5 12 5 Various *Brave Man Media Website Design/Advertising/ Promotional Various 19 6 15 5 Various *Channel 20 Television Various 20 14 0 0 N/A *Frank Gatto & Associates Streaming, Sports Broadcasts, Various Various 27 4 75 0 N/A *G-Star Studios Various Various 17 105 50 136 Various *Hutton Miller, LLC Commercials/Infomercials Various 19 12 28 5 Hyatt Delray Place *Jetty Productions Various Various 17 1 11 0 N/A *KO-MAR Productions Various Various 21 12 25 10 Various *LGW Mediaworks Various Various 23 10 20 5 Various *Majic Robot Studios Various Various 14 3 5 10 Various *Media Zone Studios Streaming, Corporate Videos, Various Various 29 1 5 0 N/A *Multi Image Group (MIG) Various Various 26 110 45 15 Various *Olympusat Television Various 31 140 50 100 Various *Pathos Various Various 14 17 1 10 Various *Saygo Studios Various Various 21 1 0 0 Various *Studio Space / You Create Academy Independent Films, Web Series Various 26 2 3 10 Various *West Palm TV 18 Television Various 25 3 3 0 N/A *WXTV Channel 34- Sinclair Television Various 22 8 0 0 N/A Totals 448 466 388 326 $13,811,683
* The FTC will use a monthly average based on the year 2022 unless advised to do otherwise by these companies. $560,700 $13,811,683 $14,372,383 Permits & Shot No Permits Projects Subtotals Production Companies & Support Services Subtotals Production Revenue Total 4.E.

Palm Beach Convention Center

FINANCIAL OPERATIONS ANALYSIS REPORT-BUDGET COMPARISON

Annual Budget Annual Actual Curr Budget Budget Var Actual Curr Budget Budget Var Actual Annual Budget Budget Var OPERATING REVENUE SPACE RENTAL 272,550 81,000 191,550 2,878,703 2,218,000 660,703 2,878,703 2,300,000 578,703 ADVERTISING INCOME 0 0 0 10,000 0 10,000 10,000 0 10,000 NET BUILDING SERVICES REVENUE 87,122 21,520 65,602 813,388 424,700 388,688 813,388 434,000 379,388 NET F&B REVENUE 161,003 75,670 85,333 2,240,601 1,515,730 724,871 2,240,601 1,620,000 620,601 NET PARKING 29,861 18,900 10,961 676,323 545,400 130,923 676,323 567,000 109,323 NET EXHIBITOR SERVICES 0 1,000 (1,000) 181,294 119,000 62,294 181,294 140,000 41,294 NET AUDIO VISUAL 44,334 5,600 38,734 404,943 333,000 71,943 404,943 343,700 61,243 NET MISC INCOME(EXPENSE) (2,462) (6,220) 3,758 (86,379) (68,420) (17,959) (86,379) (74,700) (11,679) TOTAL OPERATING REVENUE 592,408 197,470 394,938 7,118,873 5,087,410 2,031,463 7,118,873 5,330,000 1,788,873 OPERATING EXPENSES EXECUTIVE 29,728 32,290 2,562 353,894 394,950 41,056 353,894 478,000 124,106 MARKETING 41,752 42,620 868 423,441 482,190 58,749 423,441 546,000 122,559 FINANCE 10,104 18,560 8,456 150,343 241,460 91,117 150,343 269,000 118,657 EVENT PRODUCTION 26,531 29,170 2,639 332,915 345,360 12,445 332,915 383,000 50,085 OPERATIONS - ADMIN/OVRHEAD 217,782 206,930 (10,852) 2,092,640 2,418,710 326,070 2,092,640 2,633,000 540,360 OPERATIONS - SECURITY 28,303 33,380 5,077 318,707 394,550 75,843 318,707 428,000 109,293 OPERATIONS - IT 9,239 21,530 12,291 134,747 215,980 81,233 134,747 230,000 95,253 OPERATIONS - PARKING 25,084 24,570 (514) 251,767 314,280 62,513 251,767 338,000 86,233 OVERHEAD 21,762 31,360 9,598 326,685 338,490 11,805 326,685 425,000 98,315 TOTAL OPERATING EXPENSES 410,285 440,410 30,125 4,385,139 5,145,970 760,831 4,385,139 5,730,000 1,344,861 NET OPERATING INCOME (LOSS) 182,123 (242,940) 425,063 2,733,734 (58,560) 2,792,294 2,733,734 (400,000) 3,133,734 OPERATIONAL CAPITAL EXPENSES 27,772 10,000 17,772 32,249 40,000 (7,751) 32,249 50,000 (17,751) NET OPERATING INCOME (LOSS) AFTER CAP-X 154,351 (252,940) 407,291 2,701,485 (98,560) 2,800,045 2,701,485 (450,000) 3,151,485 Balance Brought Forward - - - - 3,997,241 (3,997,241) - 4,360,627 (4,360,627) Transfers In 1st Cent Fund - - - - 2,750,000 (2,750,000) - 3,000,000 (3,000,000) Statutory Holdback - - - - (239,956) 239,956 - (261,770) 261,770 Pool Investment Interest Income 25,146 5,264 19,882 174,342 57,899 116,444 174,342 63,162 111,180 City of WPB Contributions - - - - 229,167 (229,167) - 250,000 (250,000) Statutory Holdback Return PYF - - - - - - - -Total Direct County Revenue* 25,146 5,264 19,882 174,342 6,794,351 (6,620,008) 174,342 7,412,019 (7,237,677) Direct County Expenses Legal Services - 433 433 - 4,767 4,767 - 5,200 5,200 Insurance & Surety Bonds - 49,400 49,400 348,872 543,400 194,528 348,872 592,800 243,928 Inspector General Fee - 1,378 1,378 5,034 15,160 10,126 5,034 16,538 11,504 Materials/Supplies Operating/Other - 533 533 - 5,862 5,862 - 6,395 6,395 Operating Expenses Indirect - 21,288 21,288 63,758 234,164 170,407 63,758 255,452 191,694 PBCCC Incentive Funding - 14,907 14,907 173,421 163,973 (9,448) 173,421 178,880 5,459 Total Direct County Expenses* - 87,939 87,939 591,085 967,326 376,241 591,085 1,055,265 464,180 Net Income (Loss) 179,497 (335,615) 515,112 2,284,742 5,728,465 (3,443,722) 2,284,742 5,906,754 (3,622,012)
the Eleven Months Ending August 2023 Period To Date Year To Date
For

Palm Beach Convention Center

FINANCIAL OPERATIONS ANALYSIS REPORT-PRIOR YEAR COMPARISON For the Eleven Months Ending August 2023

Actual MTD Actual MTD MTD Actual YTD Actual YTD Current Year Prior Year Variance Current Year Prior Year Variance OPERATING REVENUE SPACE RENTAL 272,550 158,211 114,339 2,878,703 2,262,582 616,121 ADVERTISING INCOME 0 0 0 10,000 0 10,000 NET BUILDING SERVICES REVENUE 87,122 50,303 36,820 813,388 524,604 288,783 NET F&B REVENUE 161,003 85,897 75,106 2,240,601 1,064,724 1,175,876 NET PARKING 29,861 28,716 1,145 676,323 590,424 85,899 NET EXHIBITOR SERVICES 0 9,581 (9,581) 181,294 98,323 82,971 NET AUDIO VISUAL 44,334 7,959 36,375 404,943 397,676 7,267 NET MISC INCOME(EXPENSE) (2,462) (4,735) 2,273 (86,379) 279,065 (365,444) TOTAL OPERATING REVENUE 592,408 335,932 256,477 7,118,873 5,217,398 1,901,473 OPERATING EXPENSES EXECUTIVE 29,728 31,010 1,282 353,894 343,874 (10,020) MARKETING 41,752 33,823 (7,929) 423,441 347,321 (76,120) FINANCE 10,104 10,750 646 150,343 111,683 (38,659) EVENT PRODUCTION 26,531 22,801 (3,730) 332,915 260,274 (72,641) OPERATIONS - ADMIN/OVRHEAD 217,782 192,343 (25,439) 2,092,640 1,776,103 (316,537) OPERATIONS - SECURITY 28,303 31,420 3,116 318,707 267,694 (51,013) OPERATIONS - IT 9,239 10,114 875 134,747 126,327 (8,420) OPERATIONS - PARKING 25,084 23,902 (1,182) 251,767 230,129 (21,638) OVERHEAD 21,762 40,082 18,320 326,685 327,772 1,088 TOTAL OPERATING EXPENSES 410,285 396,245 (14,041) 4,385,139 3,791,177 (593,960) NET OPERATING INCOME (LOSS) 182,123 (60,313) 242,436 2,733,734 1,426,221 1,307,513 OPERATIONAL CAPITAL EXPENSES 27,772 12,462 15,310 32,249 26,949 5,300 NET OPERATING INCOME (LOSS) AFTER CAP-X 154,351 (72,775) 227,126 2,701,485 1,399,272 1,302,213 COUNTY FUNDING ACTIVITY FUNDING RECEIVED FROM COUNTY 641,002 550,386 90,617 3,565,710 3,406,305 159,405 FUNDING PAID TO COUNTY 14,529 (516,785) 531,315 (5,893,537) (4,881,466) (1,012,070) TOTAL NET COUNTY FUNDING ACTIVITY 655,531 33,601 621,930 (2,327,827) (1,475,161) 852,666 NET F&B OPERATING INCOME (LOSS) AFTER COUNTY FUNDING 809,882 (39,174) 849,056 373,658 (75,889) 449,547
Period To Date Year To Date

Social Media Followers

TDC Marketing Report – October 2023

Social Media

Facebook – 8,840 (August) to 8,842 (September)

Instagram - 3,001 (August) to 3,022 (September)

LinkedIn - 701 (August) to 735 (September)

Instagram Monthly Total

Interactions – 260 (August) to 248 (September)

Impressions - 7,497 (August) to 6,120 (September)

Reach – 1,041 (August) to 1,001 (September)

Generate Profile Visits – 278 (August) to 227 (September)

Facebook Monthly Total

People Reached – 2,090 (August) to 1,114 (September)

Post Engagements – 8,090 (August) to 2,784 (September)

Page Likes – 3 (August) to 11 (September)

LinkedIn

Profile Views - 124 (August) to 127 (September)

Engagements - 152 (August) to 124 (September)

Impressions – 6,423 (August) to 5,212 (September)

Connections - 499 (August) to 513 (September)

4G Description Type Status Start End Exp TEAMS Conference Definite 10/01/23 10/05/23 1,000 Cheney Brothers Sales Meeting Meeting Definite 10/13/23 10/13/23 200 Condo and HOA Expo Consumer Definite 10/19/23 10/19/23 550 International Esthetics Cosmetics Spa Conference Trade Definite 10/13/23 10/16/23 3,000 Copywriting Success & Getting Clients Meeting Definite 10/23/23 10/26/23 400 WGI Banquet Definite 10/10/23 10/10/23 150 United Association of Plumbers and Pipefitters Banquet Definite 10/14/23 10/14/23 400 Trendz Tradeshow Trade Definite 10/19/23 10/25/23 500 IBOSP Conference Meeting Definite 10/06/23 10/07/23 150 Club 47 USA October, 2023 Meeting Meeting Definite 10/11/23 10/11/23 3,100 Two Nights of Miracles Meeting Definite 10/20/23 10/21/23 500 1ERA CONVENCIÓN CIGNA LATINO Meeting Definite 10/20/23 10/20/23 300 Unicorn World Consumer Definite 10/28/23 10/29/23 6,000 Chamber Breakfast Banquet Definite 10/18/23 10/18/23 300

Palm Con popularity in south Florida continues after a decade [google.com]

The Palm Beach Post Tamara Lopez, 21, Wellington as Poison Ivy from DC's Batman at the Palm Beach County Convention Center on Saturday, September 21, 2013.

Live Nation Reportedly Pulls The Plug On Tucker Carlson Event - TicketNews [google.com]

TicketNews ... by Turning Point USA at the Palm Beach County Convention Center in West Palm Beach, Florida | Photo via Gage Skidmore via Wikimedia Commons.

Pope Francis chides his American critics but who is he talking about? [google.com]

Religion News Service Raymond Arroyo speaks at the 2018 Student Action Summit hosted by Turning Point USA at the Palm Beach County Convention Center in West Palm Beach,

New Palm Beach County tourism chief pledges to draw visitors, conventions [google.com] The Palm Beach Post Segarra said so far no conventions have been canceled at the Palm Beach County Convention Center, and he credits Discover The Palm Beach's efforts to ..

Could the 14th Amendment Block Trump from the Presidency? - WAMU [google.com] WAMU Palm Beach County Convention Center in West Palm Beach, Florida. Gage Skidmore. Donald Trump holds a 47-point lead in the race for the GOP

Palm Beach's Iconic Food And Wine Festival Is Back - Forbes [google.com] Forbes

GRAND TASTING presented by The Palm Beaches On the last day, head to the Palm Beach County Convention Center from 2 to 6 p.m. for food stations.

New Palm Beach County tourism chief pledges to draw visitors, conventions

The Palm Beach Post Segarra said so far no conventions have been canceled at the Palm Beach County Convention Center, and he credits Discover The Palm Beach's efforts to

Could the 14th Amendment Block Trump from the Presidency? - WAMU

WAMU... Palm Beach County Convention Center in West Palm Beach, Florida. Gage Skidmore. Donald Trump holds a 47-point lead in the race for the GOP

Palm Beach's Iconic Food And Wine Festival Is Back - Forbes

Forbes GRAND TASTING presented by The Palm Beaches On the last day, head to the Palm Beach County Convention Center from 2 to 6 p.m. for food stations

Here's where to find art exhibits all around South Florida from Miami to Palm Beach

Miami Herald March 21-24: Palm Beach Modern and Contemporary Fair, Palm Beach County Convention Center, 650 Okeechobee Blvd, West Palm Beach; 800-376-5850

'Danger' to America: Retired U.S. General Makes Shocking Claim About 'Unqualified' Donald Trump

19FortyFive Palm Beach County Convention Center in West Palm Beach, Florida. A retired Four-Star General has called former president Donald Trump a “danger

Boca Beat - Boca Raton's Most Reliable News Source

Boca Raton Tribune The award ceremony will take place at the Palm Beach County Convention Center on Thursday, September 28, at 11 AM. Outrun Hunger 5K: Join Feeding ...

Trump hits all-time high support in 2024 cycle, polling average shows - Florida's Voice Florida's Voice Palm Beach County Convention Center in West Palm Beach, Fla., July 15, 2023. (Photo/Gage Skidmore, Flickr).

WEST PALM BEACH, Fla. – Former

Donald Trump Is Really Scared He Could End Up in Prison - 19FortyFive

19FortyFive Palm Beach County Convention Center in West Palm Beach, Florida. The former president, facing four separate indictments, has been telling

Remove Him From the Ballot: How Desperate Democrats Are Trying to 'Cancel' Donald Trump

19FortyFive Palm Beach County Convention Center in West Palm Beach, Florida. Image by Gage Skidmore. If at first you don't succeed, try and try again. That

Trump to shut down Department of Education, returning role to the states - Florida's Voice Florida's Voice ... Palm Beach County Convention Center in West Palm Beach, Fla., July 15, 2023. (Photo/Gage Skidmore, Flickr).

BEDMINSTER, N.J. – Former President

4G Media
4G Google Analytics

DEFINITE Room Rental by Month

updated:
Booked Date Oct-22 Nov-22 Dec-22 Jan-23 Feb-23 Mar-23 Apr-23 May-23 Jun-23 Jul-23 Aug-23 Sep-23 TOTALS Oct-22 244,730 377,605 48,513 252,750 304,364 259,750 177,275 278,968 - 199,300 44,750 35,000 2,223,005 $ Nov-22 244,730 371,705 65,913 262,600 306,239 316,725 179,603 307,093 - 199,300 172,675 35,000 2,461,583 $ Dec-22 244,730 371,705 87,613 263,500 314,939 280,600 227,053 311,053 - 199,300 143,675 35,000 2,479,168 $ Jan-23 244,730 371,705 87,613 335,312 311,189 310,613 230,053 307,093 - 203,250 143,675 42,575 2,587,808 $ Feb-23 244,730 371,705 87,613 335,312 317,339 372,548 209,128 312,768 - 203,250 277,175 40,700 2,772,268 $ Mar-23 244,730 371,705 87,613 335,312 317339 357,281 209,128 313,200 55,875 203,250 276,575 45,750 2,817,758 $ Apr-23 244,730 371,705 87,613 335,312 317339 357,281 245,996 315,318 57,575 203,250 277,375 45,750 2,859,244 $ May-23 244,730 371,705 87,613 335,312 317339 357,281 245,996 321,780 57,575 216,675 269,775 45,750 2,871,531 $ Jun-23 244,730 371,705 87,613 335,312 317339 357,281 245,996 321,780 63,138 226,625 275,100 41,800 2,888,419 $ Jul-23 244,730 371,705 87,613 335,312 317339 357,281 245,996 321,780 63,138 224,375 275,100 41,800 2,886,169 $ Aug-23 244,730 371,705 87,613 335,312 317339 357,281 245,996 321,780 63,138 224,375 275,100 41,800 2,886,169 $ Sep-23 244,730 371,705 87,613 335,312 317339 357,281 245,996 321,780 63,138 224,375 275,100 43,675 2,888,044 $ ACTUAL 244,730 $ 371,705 $ 87,613 $ 335,312 $ 317,339 $ 357,281 $ 245,996 $ 321,780 $ 63,138 $ 224,375 $ 275,100 $ 43,675 $ 2,888,044 $ BUDGET 245,000 $ 288,000 $ 57,000 $ 233,000 $ 284,000 $ 349,000 $ 250,000 $ 324,000 $ 41,000 $ 66,000 $ 81,000 $ 82,000 $ 2,300,000 $ Variance (270) $ 83,705 $ 30,613 $ 102,312 $ 33,339 $ 8,281 $ (4,004) $ (2,220) $ 22,138 $ 158,375 $ 194,100 $ (38,325) $ 588,044 $ Prospects - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ Cancels 4H
9/1/2023

September 2023 Project Status Report

Department of Environmental Resources Management

Tarpon Cove Restoration: The current phase of restoration work at Tarpon Cove is expected to wrap up this fall Approximately 17,500 cubic yards of beneficially reusable sand from the Sawfish Island project has been placed and graded to create seagrass habitat. The placement of 10,000 tons of limestone and 6,500 tons of additional sand that began in April is expected to be complete in October The sand and rock have created over 1 8 acres of valuable oyster and shallow reef habitat surrounding the islands The rock is already recruiting oyster, fish, and wading birds to the newly created habitat

International Coastal Cleanup: The International Coastal Cleanup (ICC) is the world’s largest volunteer effort to clean up marine environments This coordinated effort serves as a powerful tool for spreading awareness and effecting positive behavioral change among individuals and organizations in Palm Beach County. For this year’s cleanup, PBC staff teamed up with the Florida Fish and Wildlife Conservation Commission (FWC) and Keep Palm Beach County Beautiful, Inc (KPBCB) for a clean-up event at the Monceaux Park Living Shorelines and Tarpon Cove Islands The event was a great success with 19 community volunteers, including 5 school age kids, collecting 11 bags of marine debris from the shoreline totaling 290 lbs of trash!

LWL American Oystercatcher Update: This is the 19th consecutive year that American Oystercatchers have nested and raised chicks on restored islands within the Lake Worth Lagoon (LWL) Since 2019, biologists from Florida Fish and Wildlife Conservation Commission's Fish and Wildlife Research Institute have banded 24 American Oystercatchers in Lake Worth Lagoon to monitor their travels throughout the state During September, ERM staff and the public observed 14 banded American Oystercatchers in the Lagoon Many of the birds were banded on ERMcreated islands: Tarpon Cove, Grassy Flats, Bryant Park Wetlands, and Snook Islands Natural Area. Two birds were banded elsewhere, one in Martin County and one in Brevard County Three of the birds banded in the LWL were previously reported along the St Sebastian River in May and have since returned

Palm Beach County Board of County Commissioners

4I
Gregg K. Weiss, Mayor, Maria Sachs, Vice Mayor, Maria G. Marino, Michael A. Barnett, Marci Woodward, Sara Baxter, Mack Bernard TARPON COVE OYSTER REEF TARPON COVE CLEANUP AMERICAN OYSTERCATCHERS

Sea Turtles: ERM staff completed the final round of annual nighttime lighting surveys of jurisdictional municipalities throughout the County to ensure all beachfront properties continue to comply with coastal lighting regulations Due to staff’s outreach efforts with property managers and owners, the number of noncompliance notices issued to properties tends to decrease throughout the season. As of this month, only 1% of properties under the jurisdiction of the County’s Sea Turtle Lighting Ordinance (ULDC Article 14) received non-compliance notices ERM staff will continue to closely monitor and enforce lighting compliance throughout the County until the conclusion of sea turtle nesting season on October 31st .

National Public Lands Day: The Bureau of Land Management, in partnership with ERM and many other partners, hosted National Public Lands Day (NPLD) on September 23rd at Jupiter Inlet Lighthouse Outstanding Natural Area (JILONA) The event celebrated the 30th anniversary of NPLD nationwide Hundreds of participants and volunteers participated in environmental service projects, community outreach tables, and educational presentations.

Swallow-tailed Kite Tracking: ERM staff continues to partner with the Palm Beach County Zoo & Conservation Society and the Avian Research & Conservation Institute (ARCI) on swallow-tailed kite remote tracking research To follow the annual migration of several tagged kites from Florida to South America, visit ARCI’s blog at https://www arcinst org

Adventure Awaits: Register NOW for a FREE event at PBCERM.EVENTBRITE.COM!

UPCOMING ERM EVENTS

• October 7: BUTTERFLY HIKE at Frenchman’s Forest

• October 21: BIRDING W/O BINOX at Royal Palm Beach Pines

• October 24: SEE WHAT’S BLOOMING IN THE SCRUB – WILDFLOWER WALK at Seacrest Scrub

• October 27: INVASIVE INVADERS at Winding Waters

• October 27: SUNSET/MOONRISE PADDLE at Pine Glades

• October 28: INVASIVE INVADERS at Cypress Creek

• November 3: WILDFLOWER WALK – LET’S GET BOTANICAL at Loxahatchee Slough

Palm Beach County Board of County Commissioners

Gregg K. Weiss, Mayor, Maria Sachs, Vice Mayor, Maria G. Marino, Michael A. Barnett, Marci Woodward, Sara Baxter, Mack Bernard SWALLOW-TAILED KITE TRACKING MAP NATIONAL PUBLIC LANDS DAY SWALLOW-TAILED KITE

PALM BEACH INTERNATIONAL AIRPORT TRAFFIC REPORT

for the period ended August 2023

(1) Estimated Seat Capacity; Adjusted Innovata/OAG Scheduled seats, actual capacity may vary

(2) Percentage Change in load factor is stated in absolute difference

(3) Freight plus mail in US Tons

(4) Landings plus Takeoffs, includes cargo carriers

(5) Per FAA Tower

Palm Beach County Department of Airports

846 PBIA, West Palm Beach , FL 33406-1470

www.pbia.org

Aug 2023 Aug 2022 Percent Change 12 Months ended Aug 2023 12 Months ended Aug 2022 Percent Change Total Passengers 515,981 444,627 16.0% 7,466,362 6,480,265 15.2% Total Estimated Seat Capacity (1) 609,552 509,307 19.7% 8,674,468 7,778,457 11.5% Estimated Load Factor (2) 84.6% 87.3% -2.7% 86.1% 83.3% 2.8% Total Cargo Tons (3) 2,480 2,382 4.1% 30,288 30,674 -1.3% Landed Weight (thousands of lbs) 294,274 262,092 12.3% 4,271,640 3,809,701 12.1% Air Carrier Operations (4) 3,854 3,518 9.6% 57,006 51,266 11.2% GA & Other Operations (5) 5,837 5,983 -2.4% 116,297 121,817 -4.5% Total Operations (5) 9,691 9,501 2.0% 173,303 173,083 0.1%

PALM BEACH INTERNATIONAL AIRPORT

Percentage of Market Aug 2023 12 Months ended Aug 2023 Enplaned Passengers Market Share Enplaned Passengers Market Share Total Enplaned Passengers 258,044 100.00% 3,746,800 100.00% Delta Air Lines 81,734 31.67% 943,833 25.19% JetBlue Airways 63,124 24.46% 1,050,891 28.05% American Airlines 49,329 19.12% 705,824 18.84% United 24,566 9.52% 411,100 10.97% Southwest Airlines 21,480 8.32% 272,841 7.28% Avelo Airlines Inc 5,302 2.05% 66,271 1.77% Frontier Airlines 4,128 1.60% 131,663 3.51% Spirit Airlines 3,925 1.52% 32,548 0.87% Allegiant Air, LLC 3,341 1.29% 60,608 1.62% Bahamasair 978 0.38% 10,169 0.27% Sun Country, Inc. a Minnesota 137 0.05% 11,251 0.30% Air Canada - 0.00% 28,483 0.76% Breeze Aviation Group, Inc. - 0.00% 21,318 0.57%
ENPLANEMENT TRAFFIC REPORT for the period ended August 2023 Airline

PALM

August 2023
in Enplanements by Airline Aug 2023 Aug 2022
in Month to Month enplanements Enplaned Passengers Enplaned Passengers Change Percentage Change Total Enplaned Passengers 258,044 223,417 34,627 15.5% Delta Air Lines 81,734 70,999 10,735 15.1% JetBlue Airways 63,124 61,514 1,610 2.6% American Airlines 49,329 47,088 2,241 4.8% United 24,566 18,447 6,119 33.2% Southwest Airlines 21,480 14,160 7,320 51.7% Avelo Airlines Inc 5,302 2,908 2,394 82.3% Frontier Airlines 4,128 2,983 1,145 38.4% Spirit Airlines 3,925 - 3,925 n/a Allegiant Air, LLC 3,341 4,089 (748) -18.3% Bahamasair 978 915 63 6.9% Sun Country, Inc. a Minnesota 137 314 (177) -56.4%
BEACH INTERNATIONAL AIRPORT TRAFFIC REPORT for the period ended
Change
Change

AIRPORTS COUNCIL INTERNATIONAL

** In metric tons as required by ACI reporting standards includes Mail plus Freight

Airport Traffic Statistics West Palm Beach, Florida, United States of America Palm Beach International Airport for the period ended August 2023 Aug 2023 Aug 2022 Passenger Aircraft 3,716 3,346 Cargo Aircraft 138 172 Total Air Transport Movements 3,854 3,518 General Aviation and Other Aircraft Movements 5,837 5,983 Total Aircraft Movements* 9,691 9,501 International Passengers (enplaned + deplaned) 1,964 1,825 Domestic Passengers (enplaned + deplaned) 514,017 442,802 Total Terminal Passengers 515,981 444,627 International Cargo (loaded + unloaded)** -Domestic Cargo (loaded + unloaded)** 2,255 2,165 Total Cargo (loaded + unloaded)** 2,255 2,165
Monthly
* Per FAA Tower

FY2023 CONTRACT TRACKING REPORT

SUBCONTRACTS OVER $100,000

October 2023
CONTRACT/VENDOR CONTRACTURAL EXPENSES EFF DATE EXP DATE RENEWAL (and/or) STATUS SPORTS COMMISSION $7,529,171 10/1/22 9/30/27 (2022-1019) CULTURAL COUNCIL $14,454,719 10/1/22 9/30/27 (R2022-1017) FILM & TV COMMISSION $3,173,063 10/1/22 9/30/27 (2022-1018) DPBC $31,327,073 10/1/22 9/30/27 (2022-1024)
PBCFTC Olympusat $590,000, 118,000 annually Pd in monthly installments 8/1/22 7/30/27 initial five yr. agreement DPBC-Simpleview, LLC Web Based Services R2022-0636 $106,012 annually, pd monthly at $8,834.33. 10/1/22 10/1/23 9/30/23 9/30/24 4-1 yr renewals 2nd renewal DPBC-Zimmerman, LLC R2018-1121 -Creative Design $840,000 annually pd mo. $70,000 10/1/22 9/30/27 1- 5yr. agreement DPBC-Madden Preprint Media, LLC Website Design $146,650 phase 1 $98,760 phase 2 Pd monthly at $8,230 10/1/22 9/30/24 initial 2yr agreement with 2 additional 2yr. renewals DPBC-Zimmerman Agency LLC R2018-1120 Public Relations $192,000 @ $16,000 mo. optional services not to 10/1/18 9/30/23 one (1) 2-yr renewal one (1) 1-yr renewal with ext. for COVID
October 2023 2 exceed $58,000 for a total R2021-0160 of $250,000 Contract Extension 9/30/21 3/31/21 1st Amendment Covid Extension R2021-0866 4/1/21 3/31/22 2nd Amendment one (1) 1-yr extension R2022-0637 4/1/22 4/1/24 9/30/23 9/30/24 3RD Amendment Extended for 6 months Culture-Push, Inc. Marketing Services $201,000 annual fee not to 10/1/21 9/30/22 Initial 1 yr. with 2, 2yr. renewals (R2021-0401) (R2022-0788) exceed $300,000 including travel and other out-of-pocket 10/1/22 9/30/2024 2nd renewal of 2yrs DPBC-Professional $188,080 10/1/22 9/30/23 Convention Management Association (PCMA) (sole Source) DPBC-Brand USA $300,000 May 2023 2024 CONVENTION CENTER CC-Management Oakview Group not to exceed $202,180 7/1/17 9/30/23 Extended CC-F&B Oakview Group (OVG) Benefits received 10/1/15 9/30/22 (2022-0948) $260,000 over term DPBC - FOREIGN MARKETING DPBC-Vox International, Inc. $30,000 annually 2/18/19 2/17/20 initial term, 4-1yr renewals (Canada) 2/18/20 2/17/21 1st of 4-1yr. renewals 2/18/21 9/30/21 10/1/21 10/1/22 2/1/23 9/30/24 2nd of 4-1yr renewals 3rd of 4-1yr renewals DPBC-LMG Management $30,000 annually 2/18/19 2/17/20 initial term, 4-1yr renewals (Germany) 2/18/20 2/17/21 1st of 4-1yr. renewals
October 2023 3 2/18/21 9/30/21 10/1/21 10/1/22 2/1/23 9/30/24 2nd of 4-1yr renewals 3rd of 4-1yr renewals DPBC-AviaReps $30,000 annually, each 2/18/19 2/17/20 initial term, 4 – 1yr renewals (Mexico) 2/18/20 2/17/21 1st of 4-1yr. renewals 2/18/21 9/30/21 10/1/21 10/1/22 2/1/23 9/30/24 2nd of 4-1yr. renewals 3rd of 4-1yr renewals Colombia $30,000 annually 10/1/21 10/1/22 2/1/23 9/30/24 2nd of 4-1yr. renewals 3rd pf 4-1yr renewals .

6. NEW BUSINESS

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