Tourist Development Council Board Meeting September 9th Board Book by Tourist Development Council PBC

Palm Beach County Tourist Development Council

Board Book

TDC Board Book September 9, 2021

DATE:

September 2, 2021

TO:

Commissioner Maria Sachs, TDC Chair, and all TDC Board Members

FROM:

Glenn P. Jergensen, Executive Director Tourist Development Council

SUBJECT:

Thursday, September 9, 2021 - TDC BOARD MEETING

The Palm Beach County Tourist Development Council will meet on Thursday, September 9, 2021 in the Dave Burke Board Room at 2195 Southern Boulevard, West Palm Beach. Our entrance is immediately off the west side of the central parking area. The subject board meeting packet is enclosed. The meeting will begin at 9:00 a.m. If you have any questions regarding this information, please give us a call at 233-3130.

I. GJ/JH Enclosure cc:

Verdenia C. Baker, County Administrator Denise Coffman, Deputy County Attorney Chuck Elderd, FTC George Linley, Sports Commission Dave Lawrence, Cultural Council Deborah Drum, ERM Jorge Pesquera, Discover David Anderson, Convention Center / Spectra Venue Management Vincent McPhail, Convention Center/Spectra Food and Hospitality Jodi Cross, Florida Restaurant and Lodging Association Regional Sales Manager (Agenda) Joan Hutchinson, TDC Ernie Pena-Roque, TDC

o:\dept\tdc\tdcmtg2021.invite.LTR

Palm Beach County Tourist Development Council 2195 Southern Boulevard, Suite 500, West Palm Beach, Florida 33406 D-(561) 233-3130 D-FACSIMILE (561) 233-3113

Table of Contents 1. TDC Board Attendance 2. TDC Board Meeting Agenda.09.9.2021 3. July 8, 2021 TDC Meeting Minutes 4. CONSENT ITEMS 4.A. Discover The Palm Beaches Activity Report 4.B. Cultural Council Activity Report 4.C. Sports Commission Activity Report 4.D. Film & TV Monthly Newsletter 4.E. Film & TV Production Report 4.F. Convention Center Income Statement & Financial Operations Analysis Compared to Budget & Prior Year 4.G. Convention Center Marketing Update 4.H. Convention Center "Pace" Revenue Report 4.I. ERM Project Status Report 4.J. PBI Traffic Report 4.K. Contract Tracking Report 4.L. Agency Quarterly Report 06.30.2021 6. NEW BUSINESS 6.A. Tri Party Agreement - Palm Beach County.DC-City of Boca Raton-ESPN.Disney 6.C. - 1. Film & TV Commission Executive Summary 6.D. - 1.a.-l. Category "G" Grant Agreements 6.D. - 2. Sports Commission Executive Summary 6.E. - 1. Cultural Council Executive Summary

TDC BOARD MEETING ATTENDANCE SHEET REVISED EFFECTIVE SEPTEMBER 9, 2021

(Seat) 01.14.21 02.11.21 03.11.21 04.08.21 05.13.21 06.10.21 07.08.21 08.12.21 09.09.21 10.06.21 11.10.21 12.09.21 (1) Commissioner Maria Sachs Chair (1/14/21)

N/A

Cancelled

N/A

(4) Jim Bronstien Vice Chair(9/30/22) Appt(3/1/95) ReApp(9/18/18) Dis.3

N/A

Cancelled

N/A

Cancelled Vacant

N/A

Cancelled

N/A

Vacant

N/A

Vacant

Vacant Cancelled

N/A

(6)Comm Christina L. Romelus(9/30/24) Appt (01/10/17)ReAppt(8/4/20)[Dis.5]

A/Phone

N/A

A/Phone Cancelled

N/A

(7)Don Dufresne (9/30/23) Apt(6/5/12) ReAp(5/3/16)&(8/20/19) Dis6

N/A

Cancelled

N/A

Cancelled A/Phone

N/A

Cancelled

N/A

Cancelled

(2)Vacant Appt(11/05/2019)Dist. 1 (3) Jim Mostad (9/30/20) Appt (10/16/19), Dis. 2, St 3 (5)Daniel Hostettler(0930/23) Appt (05/18/21). Dis 4.

(8) Davicka N. Thompson (9/30/2024) Appt(12/6/16)RdAppt(8/25/20) [Dis.7] (9) Comm. Kelly Shoaf (9/30/22) Appt. 6/4/19 At-Large

STAFF Verdenia C. Baker, County Administrator Denise Coffman, Deputy County Attorney

A/Phone A/Phone

N/A

A/Phone A/Phone Cancelled A/Phone

Chuck Elderd, Film & TV

P P P

N/A N/A N/A

P P P

Cancelled Cancelled Cancelled

P P P

NA NA NA

Jorge Pesquera, Discover

N/A

Cancelled

Evan Lomrantz

P P A P P P

N/A N/A N/A N/A N/A N/A

P P P P P P

Cancelled Cancelled Cancelled Cancelled Cancelled Cancelled

P p P P P P

NA NA NA NA NA NA

Dave Lawrence, Culture George Linley, Sports

P Dave Anderson, PBCCC P Vincent McPhail, PBCCC P Glenn Jergensen, TDC P Ernie Pena-Roque, TDC P Joan Hutchinson, TDC P O:\TDC MEETINGS\TDCMtgs2021\attendnc ** Reappointment during current year NA- Does not count towards attendance. P/W - Workshop P/S - Special Meeting Deborah Drum, ERM

P P P P P

1. O:\TDCMtg2021\attendnc\01102013 to Present Sheet

TOURIST DEVELOPMENT COUNCIL September 9, 2021 – 9:00 A.M. 2195 Southern Boulevard West Palm Beach, Florida 33406 AGENDA 1.

ROLL CALL

MOTION TO APPROVE AGENDA ADDITIONS AND DELETIONS*

MOTION TO APPROVE JULY 8th TDC MEETING MINUTES*

MOTION TO RECEIVE AND FILE CONSENT ITEMS: AUGUST 2021 emailed to the Board and SEPTEMBER 2021 included under this Agenda MARKETING AGENCIES REPORTING A. DTPB ACTIVITY REPORT* B. CULTURAL COUNCIL ACTIVITY REPORT* C. SPORTS COMMISSION ACTIVITY REPORT* D. FILM & TV MONTHLY NEWSLETTER* E. FILM & TV PRODUCTION REPORT* PBC CONVENTION CENTER OPERATING REPORTS F. CONVENTION CENTER INCOME STATEMENT & FINANCIAL OPERATIONS ANALYSIS COMPARED TO BUDGET & PRIOR YEAR* G. CONVENTION CENTER MARKETING UPDATE* H. CONVENTION CENTER “PACE” REVENUE REPORT* OTHER TDC SUPPORTED AGENCY/DEPARTMENTS REPORTS I. ERM PROJECT STATUS REPORT* J. PBI TRAFFIC REPORT* K. CONTRACT TRACKING REPORT* L. AGENCY QUARTERLY REPORT 06.30.2021*

OLD BUSINESS – DISCUSSION ITEMS A.

TDC TOURISM PERFORMANCE METRICS 1. TDC DASHBOARD CURRENT MONTH & FY2021* a. Bed Tax Collections* b. Report Out Metrics*

PBI UPDATE

CHECKPOINT #17 JULY 2021 COLLECTED AUGUST 2021*

2. 1

NEW BUSINESS – DISCUSSION ITEMS A.

TRI PARTY AGREEMENT*- Boca Raton Bowl Game- Jergensen Two (2) Year Agreement with Option to renew for Three (3) Years Parties: Palm Beach County/TDC; City of Boca Raton; ESPN/Disney MOTION TO APPROVE ERM 1. Two Minute Update- Deb Drum

FILM & TV 1. Present FY2022 Marketing Plan* (20 Minutes)- Chuck Elderd MOTION TO APPROVE

SPORTS COMMISSION 1. Sports Grants*-

MOTION TO APPROVE Grant

a. b.

e. f. g.

Prospect Wire Florida Fall Classic (September 25-26, 2021) – Ballpark of the Palm Beaches NEW Columbus Day Discovery Showdown (October 7-10, 2021) – Palm Beach Skate Zone, Palm Beach Ice Works - NEW Perfect Game WWBA Championship Weekend (October 7-11, 2021) – Ballpark of the Palm Beaches, Roger Dean Chevrolet Stadium, Santaluces Athletic Complex USTA Columbus Day Open(October 9-11, 2021) – Delray Beach Tennis Center, Delray Swim & Tennis Club, Boca West Country Club, Indian Spring Country Club, Boca Lago Country Club, Boynton Beach Tennis Center World Comes to The Palm Beaches (October 27-31, 2021) – Ballpark of the Palm Beaches, Santaluces Athletic Complex TimberTech Championship (November 1-7, 2021) The Old Course at Broken Sound Men’s Senior Baseball League (MSBL) Fall Classic (November 6-20, 2021) – Ballpark of the Palm Beaches, Roger Dean Chevrolet Stadium US Open Table Tennis Championships/Pan American Table Tennis Championships (November 13-December 22, 2021) – Palm Beach County Convention Center - NEW

Amount

Room Nights

$7,000

600

$8,000

800

$70,000

7,848

$5,000

400

$12,500

1,589

$30,000

1,500

$35,000

5,184

$38,000

2,010

i. j. k. l.

American Junior Golf Association (AJGA) Rolex Tournament of Champions (November 20-25, 2021) – PGA National Resort & Spa Equestrian Holiday & Horses Circuit (December 1, 2021 – January 2, 2022) – Palm Beach International Equestrian Center “Little Mo” Internationals in Florida(December 3-8, 2021) – Palm Beach Tennis Center, PGA National Resort & Spa Garden of Life Palm Beaches Marathon (December 10-12, 2021) Meyer Park Amphitheatre Totals

$14,000

1,000

$20,000

12,375

$12,500

1,500

$15,000

2,160

$267,000

36,966

2. Present FY2022 Marketing Plan* (20 Minutes) - George Linley MOTION TO APPROVE E.

CULTURAL COUNCIL 1. Present FY2022 Marketing Plan* (20 Minutes) - Dave Lawrence MOTION TO APPROVE

DISCOVER 1. Discover/PBIA Advertising Collaboration- Nick Parks 2. FRLA/DTPB Workforce Development – Heather Andrews

CONVENTION CENTER 1. Spectra Venue Management a. Two Minute Update- Dave Anderson 2. Spectra Hospitality a. Two Minute Update- Vincent McPhail

RETREAT OVERVIEW AND EXPECTATIONS OF BOARD- Jergensen

BOARD COMMENTS

PUBLIC COMMENTS

10.

ADJOURNMENT Strategic Planning Retreat will be on October 6, 2021, 9: 00 A.M. to 4:30 P.M. at PBCCC. There is NO TDC Board Meeting on October 14, 2021. *Attachment included.

Tdc/tdcmtgs2021/Agenda.09.9.2021

TOURIST DEVELOPMENT COUNCIL July 8, 2021 – 9:00 A.M. MINUTES 1.

ROLL CALL

ABSENT

Commissioner Maria Sachs, Chair Jim Bronstien, Vice-Chair Jim Mostad Don Dufresne Commissioner Christina Romelus Commissioner Kelly Shoaf

Seat 2 Vacant, District 1 Davicka Thompson/Phone Daniel Hostettler

STAFF Verdenia C. Baker, County Administrator Denise Coffman, County Deputy Attorney/Phone Glenn Jergensen, TDC Joan Hutchinson, TDC Ernie Peña-Roque, TDC Emanuel Perry, TDC Patricia Ramirez, TDC Dave Lawrence, Cultural Council Kathy Alex, Cultural Council/Phone George Linley, Sports Commission Evan Lomrantz, DTPB Nick Parks, DTPB Aly Fernandez, DTPB Chuck Elderd, F & TV Commission Deborah Drum, ERM Dave Anderson, Convention Center/Spectra Venue Management Vincent McPhail, Convention Center/ Spectra Food and Entertainment OTHER Jodi Cross, FRLA /Phone Mike Bauer, Jupiter Stadium Ltd/Phone -----------------------------------------------------------------------------------Commissioner Maria Sachs called the meeting to order at 9:05 A.M. 2.

MOTION TO APPROVE AGENDA ADDITIONS AND DELETIONS* Agenda Items No, 6.G. – 1., 6.G. – 2. And 6.G. – 3. will move up after Agenda Item No. 6.C.

3. 1

Motion to approve, Move Up the Agenda Items 6.G -1 to 3 is made by Jim Bronstien and seconded by Jim Mostad. Motions carries 6-0 with Seat 2 vacant, Davicka Thompson on phone and Daniel Hostettler absent. 3.

MOTION TO APPROVE MAY 13th TDC MEETING MINUTES* Motion to approve May 13th TDC Meeting Minutes is made by Jim Bronstien and seconded by Jim Mostad. Motions carries 6-0 with Seat 2 vacant, Davicka Thompson on phone and Daniel Hostettler absent.

MOTION TO RECEIVE AND FILE CONSENT ITEMS FOR JUNE & JULY 2021 MARKETING AGENCIES REPORTING A. DTPB ACTIVITY REPORT* B. CULTURAL COUNCIL ACTIVITY REPORT* C. SPORTS COMMISSION ACTIVITY REPORT* D. FILM & TV MONTHLY NEWSLETTER* E. FILM & TV PRODUCTION REPORT* PBC CONVENTION CENTER OPERATING REPORTS F. CONVENTION CENTER INCOME STATEMENT & FINANCIAL OPERATIONS ANALYSIS COMPARED TO BUDGET & PRIOR YEAR* G. CONVENTION CENTER MARKETING UPDATE* H. CONVENTION CENTER “PACE” REVENUE REPORT* OTHER TDC SUPPORTED AGENCY/DEPARTMENTS REPORTS I. ERM PROJECT STATUS REPORT* J. PBI TRAFFIC REPORT* K. CONTRACT TRACKING REPORT* Motion to receive and file Consent Items for June and July 2021, is made by Jim Mostad and Don Dufresne. Motions carries 6-0 with Seat 2 vacant, Davicka Thompson on phone and Daniel Hostettler absent.

OLD BUSINESS – DISCUSSION ITEMS A.

TDC TOURISM PERFORMANCE METRICS 1. TDC DASHBOARD CURRENT MONTH & FY2021* a. Bed Tax Collections* b. Report Out Metrics*

Jergensen Bed Tax Collection – May 2021 collected in June 2021 was at $5.1M compared to the same month last year at $1.6M with a 228% increase. Actual May FY21 was 81% above 2

forecast and (17%) lower than prior month. Actual May FY21 was 40% higher than May 2019, a new record of any May since reporting started. FYTD’21 Collections at $38M, higher than last fiscal year $37.7M by 1% reflecting the continued recovery. FYTD collections at $38M are pacing 29% ahead of the revised forecast. FYTD collections at $38M still (17%) below our record 2019 period for the same month. The Rooms sold for May were 374,462 or 164% higher than the previous year. Rooms available for May at 558,899, 6% higher than last year. Hotel Rooms Active Today in the County 18,029. Occupancy for May 2021 was 67%, up 147% over Prior Year. Occupancy for May 2020 was 27%. May 2019 was 70%. Average daily rate for May was at $188.05, 44.5% higher than previous year, 21% above 2019. The Revenue/Available Room for May was at $126.05 higher by 257%. Hotel Room Net sales FY21 Year over Year-May increased 291% at $68.4M. Non-hotel room sales FY21 Year over Year May increased 108% at $15M. Hotel Room Net Sales FYTD 21 decreased by (0.2%) at $520.2M. Non-Hotel Room Sales FYTD21 increased by 38% at $125.2M. FYTD 2021 Taxable Revenues Fiscal Year over FY2020 increased 8% at $645.4M. FYTD 2021 Taxable Revenues Fiscal Year over FY2019 decreased (13%) at $645.4M. Airport passengers for the month of May 2021 was 459,951 was 672% higher than May 2020 and Total Estimated Seat Capacity was at 396% higher than last May with 583,819 seats. PBI Passengers 12 month rolling average went down (44%) to 3,116,655 over last year. Leisure & Hospitality Employment for May at 81,100 increased 33% over the same month in 2020. Accommodation employment went up 51% higher over last year at 8,000 employees. F&B was up 37% at 55,500 employees. Arts & Entertainment employment 17% higher than last year at 17,600 employees. B.

PBI UPDATE

Jergensen April travel was down 32% from April 2019 and May was down 15% from May 2019, so we are trending in the right direction. New service was added by Allegiant Air and Sun Country Air, both carriers have added a non-stop to Minneapolis. C.

LEISURE & HOSPITALITY LABOR DEMAND UPDATE* - JULIA DATTOLO, PRESIDENT & CEO CAREER SOURCE PBC

Presentation Highlights • • •

• 6.

This time last year unemployment was at 14%, this month it is at 4.5%. Career Source has been placing about 1,500 people per month. During the pandemic 6,000 hospitality workers lost their jobs and many found new jobs in other industries. • Schools with hospitality programs in our area include Florida Atlantic University, Keiser University, Everglades University, and Palm Beach State College. • Hotels and restaurants can help by creating opportunities for students to learn more about the industry and career paths by hosting field trips, accepting interns, and speaking at schools to students. The industry should also look at nontraditional employees such reentry programs and hiring people with disabilities. NEW BUSINESS – DISCUSSION ITEMS A. BUDGET FY2022 & CHECKPOINT #15* – MOTION TO APPROVE Motion to approved Budget FY2022 is made by Don Dufresne and seconded by Jim Mostad. Motions carries 6-0 with Seat 2 vacant, Davicka Thompson on phone and Daniel Hostettler absent. B.

EIC UPDATES BY AGENCY & DIVERSITY CONTRACT EXHIBITS*

Lawrence The Cultural Council’s equity committee has been hosting workshops for cultural institutions around Palm Beach County. We have been looking at who is making decisions for the organization and pointedly making an effort for committees to be more inclusive. The Council is partnering with Discover and all of the TDC agencies are participating in the two-day Equity Summit being held on August 11 & 12. Elderd The Palm Beaches TV shows a large representation of communities and cultures in the shows being aired. Upcoming shows will focus on Latin American communities and African American communities in our area. Anderson Spectra has created committees to address diversity both at the corporate and local levels. Speaking sessions are being implemented to ensure diverse populations are being heard. At the convention center more local and minority vendors and being sought and brought aboard through contracts.

Linley Sports is down four positions from 2019 and looking to hire two, they will actively recruit for a diverse selection pool. Sports has hosted four training sessions for staff and hired a work with staff on an ongoing basis to create a better understanding of diversity issues. Sports is also looking to use more minority vendors for events. Lomrantz Discover has held three staff trainings on diversity and plan to hold more trainings on a quarterly basis. When hiring, Discover is actively using job boards and websites which attract diverse populations. C.

FIFTH YEAR OF 5 YEAR AGENCY CONTRACT & EXHIBITS* – MOTION TO APPROVE

Motion to approved Fifth Year of 5-Year Agency Contract & Exhibits is made by Don Dufresne and Commissioner Christina Romelus. Motions carries 6-0 with Seat 2 vacant, Davicka Thompson on phone and Daniel Hostettler absent. Items 6.G. – 1. To 3 Moved up: 1.

Creative & Media Agency Contract* - Motion To Approve

Motion to approved Creative & Media Agency Contract is made by Jim Bronstien and seconded by Commissioner Kelly Shoaf. Motions carries 6-0 with Seat 2 vacant, Davicka Thompson on phone and Daniel Hostettler absent. 2.

Category B Cultural Grants* - Motion To Approve

Motion to approved Category B Cultural Grants is made by Don Dufresne and seconded by Jim Mostad. Motions carries 6-0 with Seat 2 vacant, Davicka Thompson on phone and Daniel Hostettler absent. 3.

Category CII Cultural Grants* - Motion To Approve

Motion to approved Category CII Cultural Grants is made by Don Dufresne and seconded by Jim Mostad. Motions carries 6-0 with Seat 2 vacant, Davicka Thompson on phone and Daniel Hostettler absent. D.

ERM 1. Two Minute Update- Deb Drum

Drum

ERM is happy to announce that the Florida Shore and Beach Association will be coming to Palm Beach County for their convention September 15 – 17, 2021. Southern Living magazine is writing an article on sea turtles here in the County. NOAA just published the economic impact to Florida brought about by snorkeling and diving. Palm Beach County had the highest economic impact with $202.1 million dollars generated by underwater tourism. Fishing brought $80 million into the County. The Hidden Wild film has been selected for the National Outdoor Film Festival. E.

SPORTS COMMISSION 1. Two Minute Update- George Linley

Linley June was one our best months in a long time with 24 events being hosted. They included two Olympic Qualifiers, one for baseball and one equestrian, a 280-team Prospect Select baseball tournament which brought in 4,900 room nights, a 200-team indoor basketball tournament hosted at the Convention Center, and a 600 Kids Sports event for local children. F.

DISCOVER 4. Two Minute Update- Jorge Pesquera

Fernandez In June we had 781 new leads and we are finding that 70% of planners are Gen. Z and Millennials. Three recent group meetings exceeded expected attendance. Parks Marketing is producing a new campaign to help group sales called “Between the Sessions”. The campaign will highlight all the choices attendees will have in the area for dining and entertainment. Cookies are about to go away so we are working hard to create our own follower base through social media. Discover is expanding into Tik Tok and our first video shared received 8 million views. Discover has the most followed account in Florida. Lomrantz Discover is starting to once again attend trade shows and we are starting to re-engage in international markets. Discover is preparing a proposal for American Rescue Plan funding. Baker Unfortunately, these funds will not be available to Discover. The Board of County Commissioners has identified other plans for this funding. 6

CULTURAL COUNCIL 5. Two Minute Update- Dave Lawrence

Lawrence The Cultural Council is planning for robust 2022 season, people are ready to come back out and visit cultural attractions. H.

FILM & TV 1. Two Minute Update- Chuck Elderd

Elderd PBS will be hosting Art Adventures of the Palm Beaches and will focus on outside art. The Discovery Channel and National Geographic were both in town filming separate stories on sharks. Film is working on a new marketing plan to highlight the other agencies and events. I.

CONVENTION CENTER 1. Spectra Venue Management a. Two Minute Update- Dave Anderson

Anderson June was the convention center’s best month since February 2020. United Franchise Group hosted and event which was very successful and will be back in 2024. Tony Robbins is returning in November. 2.

Spectra Hospitality a. Two Minute Update- Vincent McPhail

McPhail Praised Dave Anderson and crew for making June happen with staffing shortages, especially the Balling on the Beach, basketball event. 7.

BOARD COMMENTS No Board Comments.

PUBLIC COMMENTS No Public Comments.

ADJOURNMENT Meeting adjourned at 11:33 A. M. There is NO meeting in August. Next Meeting will be September 9, 2021. *Attachment included.

Tdc/tdcmtgs2021/06.Minutes..07.08.2021

4. CONSENT ITEMS

TO:

Glenn Jergensen, Executive Director - TDC

FROM:

Jorge Pesquera, President/CEO

DATE:

August 31, 2021

RE:

Discover The Palm Beaches Monthly Activity Report August 2021

The following is a summary of DTPB activities in support of TDC Performance measures for the month of August 2021. This report demonstrates trends relative to owned visitor digital footprint, advertising impressions, social media engagement, and booked room nights for the Month of August . July Hotel Performance 

The number of room nights sold was 378,000, selling 87% more than 2020 and 4.6% more than 2019. 



The Palm Beaches has 3.5% share of room nights sold in Florida down from 3.7% in June

Occupancy ended the month at 67.7% up 85% from 2020 and down 1.3% from 2019 

The Palm Beaches ranks 12th in Florida



The average daily rate (ADR) was $177 up 35% from 2020 and 2019. Rate was 5th highest in Florida



RevPAR was $120, +149% from 2020 and up 33% from 2019

July Shared Lodging Performance 

Total listings on the shared lodging platforms was 3,712 with 8,063 rooms (+28%)



Demand was up 77% from 2020 and up 37% from 2019



Occupancy was 71.2%, up from 26% from 2020 and 36% from 2019



ADR was $291 up 26% from 2020 and 37% from 2019 



$131 (per room equivalent)

Overall revenue was up 123% from 2020 and up 87% from 2019, generating $15.7 million. 4-A

July Total Lodging Performance 

Total lodging nights sold was 497,000 up 85% from 2020 and up 11% from 2019



Total lodging room night revenue was $82.6 million up 146% from 2020 and 48% from 2019



Bed tax revenue is projected to be around $4.7 million

July CYTD Performance 

Occupancy

 

ADR   

Room Nights Sold



Hotels 2.54 million up 45% from 2020 and down 6% from 2019  Shared lodging 728k up 33%  Total 3.28 M up 42% Room Night Revenue

Hotels 66.6% up 39% from 2020 and down 11% from 2019 Shared lodging 70.8% up 23% Total 67.2% up 36%



Hotels $207 down 1.1% from 2020 and down 1% from 2019 Shared lodging $284 up 15% Total $216 up 7.2%



  

Hotels $525 million up 43% from 2020 and down 6% 2019 Shared lodging $98 million up 52% Total $622 million up 54%

Visitation- Q2 2021 

2.07 M visitors came to The Palm Beaches over the second quarter (Apr-Jun) 2021 up 14% from Q1-2021, up 165% from Q2-2020 and up 1.9% from Q2-2019 



Visits from Florida markets were up 15% from Q1-2021, up 118% from Q2-2020 and down 1.4% from Q22019 to 743,000 

Residents of The Palm Beaches staying at hotels showed significant growth over 2019 at 31% with 26,000



227,000 Miami-Ft Lauderdale residents visited (3% less compared to Q2-2019) driving the down the overall growth within Florida



75,000 visitors came from Port St. Lucie-Ft. Peirce up 3.9% from Q2-2019

Visits from Out-of-State Domestic markets were up 11% from Q1-2021, up 194% from Q2-2020 and up 10% from Q2-2019 to 1.2 million 



Growth markets include 

276,000 New Yorkers visited up 13% from Q2-2019



70,000 visitors came from Philadelphia up 66% from Q2-2019



45,000 visitors from Chicago up 25% from Q2-2019

Recovered markets include 

71,000 visitors came from Washington D.C.-Baltimore recovering to Q2-2019 levels



65,000 Bostonians visitied recovering to Q2-2019 levels



61,000 visitors from Atlanta recovering to Q2-2019 levels



Visits from International markets were up 49% from Q1-2021, up 337% from Q2-2020 and down 43% from Q2-2019 to 87,000 



Top international markets 

Canada with 17,700 visitors down 2% from Q1-2021, up 256% from Q2-2020 and down 70% from Q2-2019



Peru with 12,700 visitors up 204% from Q2-2019



Colombia with 10,000 visitors up 123% from Q2-2019



Ecuador with 5,200 visitors up 46% from Q2-2019



United Kingdom with 3,100 visitors up 36% from Q2-2020 and down 65% from Q2-2019



Mexico with 2,800 visitors up 25% from Q2-2019



Argentina with 2,600 visitors up 510% from Q2-2020 and down 58% from Q2-2019

3.9 million visitors came over the first half of 2021 (Jan-Jun) up 33% from 2020 and down 13% from 2019 

1.4 million Floridians visited up 47% from 2020 and down 5% from 2019



2.35 million Out-of-State Domestic visitors up 35% from 2020 and down 9% from 2019



145,200 International visitors down 39% from 2020 and down 62% from 2019

Visitors spent $1.5 billion over Q2-2021 up 88% from 2020 and up 15% from 2019 

$426 million was spent on F&B up 36% from 2019



$458 million was spent on Lodging (incl. ancillary) down 5% from 2019



$187 million was spent on Recreation up 20% from 2019



$103 million was spent on Transportation with The Palm Beaches up 1% from 2019

$2.8 billion was generated from visitor spending over the first half of 2021 down 3% from 2019

TABLE OF CONTENTS

Section

Table of Contents Page

Performance Measures ................................................................................................................................... 5 Marketing Advertising/Paid Media.................................................................................................................................... 6 Owned Views Digital Footprint ...................................................................................................................... 6 Consumer & Travel Industry Database ......................................................................................................... 7 Public Relations - Earned Media Impressions ............................................................................................. 7 Public Relations - Social Media Engagement .............................................................................................. 8 Group Sales Booked Room nights Hotel Lead program .................................................................................................... 9 Group Level Booked Room Nights (CC Shared)........................................................................................... 9 Citywide Actualized FY Room Nights for Convention Center (Shared).................................................. 10 Destination Review ......................................................................................................................................... 10 Site Participation ............................................................................................................................................. 11 Research Reports ........................................................................................................................................ 12 Data Dictionary ................................................................................................................................................... 17

Performance Measures - TDC FISCAL YEAR 2019 - 2020 PERFORMANCE MEASURES

Advertising Impressions Owned Views Digital Footprint

Target

Year End Target

Actual

679,250,000 335,048,514 400,000,000

Current Month AUGUST

% of Annual Target

YTD

94,334,455

851,750,227

212.9%

12,000,000

16,262,152

11,000,000

1,084,256

18,260,470

166.0%

394,145

401,911

400,000

140

405,370

101.3%

212,180,000 257,442,997 150,000,000 124,652,568

399,825,767

266.6%

450.0%

Consumer & Travel Industry Database increase Earned Media Impressions

FISCAL YEAR 2020 - 2021

1,522,500

1,899,202

1,200,000

1,025,223

5,399,550

160,000

104,125

90,000

3,612

70,980

78.9%

Group Level Booked Room Nights (CC Shared)

53,000

38,920

30,000

1,232

36,007

120.0%

Group Level Actual FY Room Nights for CC Shared

35,000

25,029

20,000

1,097

16,993

85.0%

Destination Reviews

178.2%

Destination Site Participation

101.4%

Social Engagement

Booked Room Nights - Hotel lead Program

D T P B OBJECTIVES

2020 - 2021

Leisure /Consumer – Increase Consumer and Travel Industry database to 400,000 –

Generate 11,000,000 in Owned Views Digital Footprint

–

Generate 1,200,000 Social Engagements

–

Generate 400,000,000 Advertising Impressions

–

Generate 150,000,000 Earned Media Impressions

Meetings & Conventions – Book 90,000 DTPB only room nights (Hotel Meetings Leads)

–

Generate 30,000 Group Level Booked Room Nights Convention Center Shared

–

Generate 20,000 Group Level Actual FY Room Night for Convention Center Shared

–

Generate 55 participants in Destination Reviews

–

Generate 70 Destination Site Participants

Advertising/Paid Media Impressions FY



Report Navigation



Multiple selections



Advertising/Paid Media Impressions



Month / Month

Percentage of Target Achieved - FY 2021

212.9%

FYTD

100,000,000

11,241,752

50,000,000

600,000,000 400,000,000 200,000,000

2020

2021

Digital and Traditional Impressions - Month/Month

44,352,348

50,000,000

49,982,107

851,750,227 800,000,000

226,002,492

400M

11,241,752

2020

Digital Impressions

625,747,735

400,000,000

328,265,325 140,620,172

200,000,000

11,241,752

Year End Target

212.9%

Digital and Traditional Impressions - FYTD

600,000,000

Year End Target

% of Annual Target Achieved

2021

94,334,455

100,000,000

%of Target

2020

851,750,227

800,000,000

328,265,324

August

94,334,455

Month

187,645,153

2021

Traditional Impressions

2020

YTD Digital Impressions

2021

YTD Traditional Impressions

Owned Views Digital Footprint Month



August



Advertising/Paid Media Impressions



Percentage of Target Achieved - FY 2021 166.0%

Report Navigation



Multiple selections



Month / Month

FYTD

3,000,000

2,500,000

15,000,000

18,260,470

1,500,000

16,262,152

2,894,540

2,000,000

10,000,000

%of Target

1,084,256

1,000,000

Year End Target

% of Goal Achieved YTD

Year End Target

166.0%

11M

500,000

2020

2021

5,000,000

2020

2021

Consumer & Travel Industry Database Month August



Multiple selections



Report Navigation



Advertising/Paid Media Impressions



Percentage of Target Achieved - FY 2021

Sum of Target and YTD by Month Sum of Target

Month

101.3%

%of Target



YTD

400,000

August

405,370

Year end Target

Percentage of Target Achieved

Year End Target

101.3%

400K

0.0M

0.1M

0.2M

0.3M

0.4M

Sum of Target and YTD

Earned Media Impressions - Public Relations 

Report Navigation



Multiple selections

Advertising/Paid Media Impressions



Percentage of Target Achieved - FY 2021

Month/Month

266.6%

100,000,000

300,000,000

124,652,568

80,000,000

27,768,961

60,000,000

40,000,000

Year End Target

Percentage of Target Achieved

266.6%

FYTD 400,000,000

120,000,000

%of Target



399,825,767



August

200,000,000

244,120,879

Month

100,000,000

20,000,000

Year End Target

150M

2020

2021

2020

2021

Social Media Engagement Month



August



Report Navigation



Multiple selections

Advertising/Paid Media Impressions



Percentage of Target Achieved - FY 2021



Month/Month

FYTD

450.0% 1,000,000

5,000,000

800,000

%of Target

Year End Target

2,000,000

200,000

Percentage of Target Achieved

Year End Target

450.0%

1,200K

1,000,000

2020

2021

Advertising/Paid Media Impressions

Advertising Impressions - FY2020-2021

101M

50M

55M

48M

0M October

94M

39M

47M

64M 35M

Current Month

131M

56M

December

January

February

2.4M

March

April

May

June

July

August

1.5M

November

December

0M October

3M November

December

January

37M 10M

8M February

March

April

May

January

February

March

April

May

June

1,000K

Current Month

64M

20M

1.4M

1.3M

1.1M

July

August

Social Media- FY2020-2021 125M

10M

1.4M

October

105M

50M

2.0M

1.2M

Earned Media Impressions - FY2020-2021

100M

1.8M

Month November



2.5M

100M

2021

Owned Views Digital Footprint - FY2020-2021

181M

150M

2020

Report Navigation

Marketing Overview by Month FY 2020 - 2021

200M

5,399,550

400,000

3,000,000

1,711,928

240,229

600,000

1,025,223

4,000,000

15M June

3M July

884K 657K

500K

395K

604K

1,025K

696K

379K

187K 178K

183K 212K

November

January

0K August

October

December

February

March

April

May

June

July

August

Booked Room Nights - Hotel Lead Program Month



August

Report Navigation



Multiple selections



TDC Performance Measure Chart



Percentage of Target Achieved - FY 2021



Month/Month 100,000

3,500

78.9%

FYTD

3,000

80,000

2,500

Percentage of Target Achieved

Year End Target

78.9%

90K

70,980

3,612

1,000

Year End Targe

40,000

2,650

1,500

%of Target

99,252

60,000 2,000

20,000 500

2020

2021

2020

2021

*Of the 16 definite hotel bookings of 2,786 room nights, 1 of those (16) groups was a definite re-book with 337 room nights.

Group Level Booked Room Nights (CC Shared) Month



August





Multiple selections

Booked Room Nights - Hotel Lead Progra…



Percentage of Target Achieved - FY 2021

120.0%

Report Navigation

Month/Month 2,500

FYTD

35,000

30,000

2,000

Year End Target

120.0%

30K

15,000

1,232

%of Target

500

10,000

5,000

* Of

32,441

2,455

1,000

Percentage of Target Achieved

20,000

36,007

25,000

1,500

2020

2021

the 3 definite convention center bookings of 3,941 room nights, none are definite re-books.

2020

2021

Citywide Actualized FY Room Nights (CC Shared) Month



August

Report Navigation



Multiple selections



Advertising/Paid Media Impressions



Percentage of Target Achieved - FY 2021



FYTD

Month/Month 25,000

85.0%

1,000 20,000

800

1,097

Year End Target

Percentage of Target Achieved

Year End Target

85.0%

20K

5,000

318

200

16,993

10,000

400

%of Target

25,029

15,000

600

2020

2021

2020

2021

Destination Reviews Month



August



Report Navigation



Multiple selections

Advertising/Paid Media Impressions



Percentage of Target Achieved - FY 2021



Month/Month

178.2%

FYTD 100

15 80

17 40

%of Target

Percentage of Target Achieved

Year End Target

178.2%

Year End Target

2020

2021

2020

2021

Site Participation Month



August

Report Navigation



Multiple selections



Advertising/Paid Media Impressions



Percentage of Target Achieved - FY 2021



Month/Month

FYTD

101.4%

70 10 60 8

70 71 30

%of Target

Year End Target

Percentage of Target Achieved

Year End Target

101.4%

2020

2021

2020

2021

Report Navigation

Group Sales & Destination Services Overview by Month FY 2020 - 2021

Group Level Booked Room Nights (CC Sh… 

Booked Room Nights - Hotel Lead Program- FY2020-2021

Group Level Booked Room Nights (CC Shared) - FY2020-2021

13,382

11,499 11,808

10K 8,709

7,772 5,198 3,469

2,262

2,936

3,612

Current Month

10,825

10K

8,811

0K November

December

January

February

March

April

May

June

July

August

October

Citywide Actualized FY Room Nights (CC Shared) - FY2020-2021

November

December

January

February

March

April

Current Month

3,594

0K October

1,535 397

November

December

January

517

February

522

March

1,097

April

May

June

July

August

774

1,232

Destination Reviews & Site Participation FY2020-2021 29

3,361

2,708

8,459

Current Month

1,700

1,007

0K October

3,885

2,811

20 10

6 2

0 June

July

August

October

November

December

January

February

March

April

May

June

July

August

The Palm Beaches Hotel Performance - July Market

Navigation (select page and click go)



The Palm Beaches



Hotel Occupancy 60%

36.6%

20K

2020

2021

Hotel Rooms

18,011

17,738

15K

% Chg '20 to '21

10K

1.4%

$50

35.1% 2020

Hotel Room Nights Sold

0.4M

2021

Hotel Room Revenue $66.9M

% Chg '20 to '21 201K

% Chg '20 to '21

$40M

87.4%

$26.4M

153.1%

$20M

0.1M

2021

2020

$60M

0.2M

2020

149.5%

$48

378K

0.3M

% Chg '20 to '21

$50

84.8%

$120 $100

$131

$100

% Chg '20 to '21

Hotel RevPAR $177

$150

20%



Hotel ADR 67.7%

40%



Shared Lodging Monthly

0.0M

2020

2021

$0M

2020

2021

*Source: STR, INC. REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF STR IS STRICTLY PROHIBITED.

Research compiled and published by Discover The Palm Beaches (DTPB), can only be reproduced through expressed written approval from the DTPB Research Department. For questions please contact research@thepalmbeaches.com.

The Palm Beaches Shared Lodging Performance - July Navigation (select page and click go)

Hotel Monthly





Shared Lodging Occupancy 71.2%

% Chg '20 to '21

20%

26.2% 2020

$200

2021

$131

% Chg '20 to '21

58.4%

$100

25.5%

$50

2020

2021

Shared Lodging Room Nights Sold

Sum of Shared Lodging Rooms

2020

2021

Shared Lodging Room Revenue

120K 8,063

100K

% Chg '20 to '21 67K

3,712 2,908

$15.7M $15M

6,256

$150

% Chg '20 to '21

$100

Listings / Rooms

Sum of Shared Lodging Listings

$200

$232

40%

$207

$291

$300

56.4%

60%

Shared Lodging RevPAR

Shared Lodging ADR

50K

% Chg '20 to '21

$10M

77.1%

$7.0M

123.0%

$5M

2K 0K

2020

2021

2020

2021

$0M

2020

*Source: Airdna. REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF Airdna IS STRICTLY PROHIBITED.

2021

The Palm Beaches Total Lodging Performance - July Navigation (select page and click go)

Hotel Monthly





Total Lodging Occupancy 68.1%

$150

20%

$146

38.3% % Chg '20 to '21

$100

77.7%

$50

2020

Hotel Rooms + Shared Listings

2021

% Chg '20 to '21

2020

10K

$50

2021

Total Lodging Room Nights Sold

2020

2021

Total Lodging Room Revenue

497K

$82.6M

$80M

% Chg '20 to '21

268K

8.7%

132.3%

$56

30.7%

0.4M

20K

% Chg '20 to '21

$100

26,074

23,994

$130

$191

$200

60%

40%

Total Lodging RevPAR

Total Lodging ADR

0.2M

$60M

85.3%

$40M

% Chg '20 to '21

$33.6M

145.6%

$20M 0K

2020

2021

0.0M

2020

2021

$0M

2020

2021

*Source: STR, INC.and Airdna REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF STR IS STRICTLY PROHIBITED.

The Palm Beaches Hotel Performance - July CYTD Market

Navigation (select page and click go)



The Palm Beaches

Hotel Monthly



Hotel Occupancy 60%

48.0%

20K

$209

$150

$100

$150

% Chg '20 to '21

$138 $101

% Chg '20 to '21

38.8%

$100

% Chg '20 to '21

-1.1%

37.3%

$50

2020

Hotel Rooms

2020

Hotel Room Nights Sold

% Chg '20 to '21

4.4%

2020

2021

Hotel Room Revenue $525.5M

$0.4bn

1,743K

$364.2M

% Chg '20 to '21

45.0%

2020

2021

2,544K

18,011

17,738

10K

2021

15K

Hotel RevPAR $207

$200

20%



Hotel ADR 66.6%

40%



2021

2020

43.3%

$0.2bn

2021

$0.0bn

% Chg '20 to '21

2020

*Source: STR, INC. REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF STR IS STRICTLY PROHIBITED.

2021

The Palm Beaches Shared Lodging Performance - July CYTD Navigation (select page and click go)

Hotel Monthly





Shared Lodging Occupancy 70.8% 60%

Shared Lodging RevPAR

Shared Lodging ADR $284

$300

$247

57.5%

$150

$200 40%

% Chg '20 to '21

2020

Shared Lodging Rooms

1.0M

$100

23.1%

20%

1.0M

2021

Shared Lodging Room Nights Sold

0.6M

% Chg '20 to '21

41.7%

$50

2021

0.8M

$142

$100

15.1% 2020

$201

$200

728K

2020

2021

Shared Lodging Room Revenue $95.7M

$100M

547K $63.2M

0.5M

0.0M

% Chg '20 to '21

0.4M

% Chg '20 to '21

3.5%

0.2M

33.1%

2020

2021

0.0M

2020

% Chg '20 to '21

$50M

51.5% 2021

$0M

2020

2021

*Source: Airdna. REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF Airdna IS STRICTLY PROHIBITED.

The Palm Beaches Total Lodging Performance - July CYTD Navigation (select page and click go)

Hotel Monthly





Total Lodging Occupancy

Total Lodging RevPAR

Total Lodging ADR 67.2% $200

60%

$216

$201

49.4% 40%

% Chg '20 to '21

20%

36.0%

2020

Total Lodging Room Nights

$100

7.2%

$50

2020

2021

Total Lodging Room Nights Sold

$99

% Chg '20 to '21

45.8% 2021

Total Lodging Room Revenue $621.9M $0.6bn

2,306K

2021

2020

3,276K 3M

4.8% 2020

$100

2021

% Chg '20 to '21

$50

$150

4.8M

4.6M

$145

$150

% Chg '20 to '21

$0.4bn

42.1%

$0.2bn

2020

2021

$0.0bn

$405.1M

% Chg '20 to '21

53.5% 2020

*Source: STR & Airdna. REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF Airdna IS STRICTLY PROHIBITED.

2021

DATA DICTIONARY Term

Definition

Actualized Room Nights

Room night pickup from contracted groups, under the contract block, receiving incentive dollars

Advertising Impressions

Impressions refer to the amount of views an ad receives by consumers.

Average Daily Rate (ADR)

Room revenue divided by rooms sold, displayed as the average rental rate for a single room.

Booked Room Nights

The number of room nights contracted by DTPB between a meeting planner and a hotel.

Consumer & Travel Industry Represents number of contacts in the DTPB electronic database Database as of a certain date. Includes: consumers, meeting planners, travel agents, tour/receptive operators, partners, members, vendors. Destination Review An invited Group of targeted and qualified, Meeting/Convention Professionals or Travel Trade Travel Influencers who have expressed interest and delivered an RFP for our consideration, and are brought to the destination to experience Palm Beaches visitation assets pertinent to theirs or their clients goals and interests, with the intent to influence their meetings and travel decisions to our Destination. Digital Media Online advertising such as web banners, mobile, email, social media, search, etc. DTPB

Discover The Palm Beaches

Earned Media Impressions

Publicity gained through promotional efforts other than paid media advertising, which refers to publicity gained through advertising, Impressions refer to the amount of views an ad receives by consumers.

Fiscal Year (October 1 to September 30)

FYTD

Fiscal Year-to-Date. Measures are calculated using the sum of the values from October 1 of the given fiscal year.

Groups Services

Groups that DTPB has serviced and that are travelling in the month Rooms sold divided by rooms available multiplied by 100. Occupancy is always expressed as a percentage of rooms

Occupancy (Occ) Paid Media

Advertising and media coverage that has been payed to be distributed

Paid Website Traffic

Marketing initiatives, such as pay-per-click (PPC) advertising, which focuses on driving traffic to a website

Percent Change

Amount of growth - up, flat, or down - this period versus same period last year (month or year-to-date). Calculated as

1 6

DATA DICTIONARY Term

Definition

RevPAR Room revenue divided by rooms available. (Revenue Per Available Room) Rooms Sold

The number of rooms nights sold or rented (excludes complimentary rooms).

Sessions (formerly visitors)

Total number of visits to the DTPB website and micro-sites (one individual may visit www.ThePalmBeaches.com 3 times which would result in 3 sessions).

Site Participation

Personalized and customized Individual visits to the Destination by either Meeting/Convention or Travel Trade planning professionals brought to the Palm Beaches to experience Palm Beaches visitation assets pertinent to theirs or their clients goals and interests, with the intent to influence their meetings and travel decisions to our Destination.

Social Media Engagement

Actions from fans/followers of DTPB through sharing, commenting, tweeting, pinning, liking, and watch content on DTPB social media outlets.

Traditional Media

Traditional media includes: Print, Broadcast (Radio/ Television), Out-of-Home (Billboards, Public Transit, etc.)

Twelve Month Moving Average Calculated using the sum of the values of the given month and of the preceding eleven months.

Unique Users/Visitors

Represents the number of individuals (now called also: new users) to the DTPB website and micro-sites (one individual may visit www.ThePalmBeaches.com 3 times which would result in 1 unique visitor).

YOY

Year over Year A method of evaluating two or more measured events to compare the results at one time period with those from another time period (or series of time periods), on an annualized basis.

August 2021 PERFORMANCE DASHBOARD FY 2020 Performance Indicator

Goal

PR Impressions

FY 2021 Actual

1,200,000,000 2,944,891,532

Website Sessions

FY Goal (Post-COVID)

Current Month

FYTD

% to Goal

2,400,000,000

429,442,804

3,605,440,059

150%

530,000

402,268

580,000

69,791

698,854

120%

35,000

34,129

37,500

39,002

145%1

Facebook

13,700

13,455

14,700

17,2104

302%1

Instagram

9,000

8,581

10,400

9,855

70%1

12,300

12,093

12,400

11,937

-51%1

27,000

22,857

32,000

32,679

107%1

Cultural Concierge Program Leads2

1,000

753

1,000

854

85%

Visitors to the Cultural Council3

12,500

5,206

6,000

145

3,052

51%

Partner Referrals

50,000

40,695

40,000

4,100

56,104

140%

64%

Social Media Followers (Total)

Twitter

Tourism Email Subscribers

Co-op Packages

Bolded items indicate TDC-designated performance indicators for FY21

In order to provide accurate pacing, percentage to goal for social media followers and email subscribers is calculated by dividing new followers/subscribers gained FYTD by the difference between the FY goal and the total at the beginning of FY. 2 Offline leads are reported quarterly. 3 The Cultural Council building reopened to the public on December 1, 2020. 4 Facebook followers increased dramatically in August due to a paid follower campaign. 1

Item 4B - Page 1

HIGHLIGHTS THE ARTS & TOURISM SUMMIT ON EDI

On August 11 & 12, the Council and Discover hosted the Arts & Tourism Summit on Equity, Diversity and Inclusion at the Palm Beach County Convention Center. With over 150 professionals from the arts and tourism industries in attendance, the two-day event was a tremendous success. The event culminated with the announcement of the Palm Beaches Diversity Challenge, a six-month long program that will challenge community leaders and nonprofit organizations to widen the pipeline to leadership for people of color, and develop strong relationships with marginalized communities. The Cultural Council and Discover will be covering the costs for 10 organizations to complete this program starting in October 2021. Applications were open August 16-31. The announcement of the 10 organizations accepted into the program to participate in this cohort will be announced via email in September.

ADVERTISING

The Council’s advertising efforts continued to promote cultural destination brand creative (Where Culture Always Shines) in August with audience targets in major drive markets. The media plan is focused on digital media with some VISIT FLORIDA co-op. The Council also worked with its advertising agency in August to approve creative for the FY22 fly market campaign, in addition to building and approving the FY22 marketing plan.

The Council worked with its PR agency to gather information from cultural organizations on weekend getaway activities for a press release and pitch effort in August. The press release featured six organizations, highlighting the lineup of weekend activities in The Palm Beaches. The agency conducted national outreach with plans to continue pitch efforts featuring these programs where applicable.

SOCIAL MEDIA

The Council worked with its PR agency’s social media team to promote The Palm Beaches Restaurant Week from Aug. 16-31 with a sweepstakes on Instagram. To participate, users had to follow both the Council and The Palm Beaches on Instagram and use #palmbeachculture to enter the sweepstakes. The winner received a gift certificate to a participating restaurant and a pair of tickets to a nearby cultural venue. The results: • • • • •

Total impressions of sweepstakes posts: 46.8K Total engagements on sweepstakes posts: 800 Total Instagram followers gained during giveaway: 239 Instagram impressions were up over 2500% during the sweepstakes compared to the 2-week period before Instagram reach was up 978% during the sweepstakes compared to the 2-week period before

Item 4B - Page 2

HIGHLIGHTS FEATURED PRESS COVERAGE ●

● ● ●

August 9, PR Global Newswire Distribution: “Experience a Weekend Getaway of Arts & Culture in The Palm Beaches” ○ Total Frequency: 85 stories ○ Total Reach: 424.6M August 12, WPTV: “Diversity, inclusion in tourism take center stage” August 13, WLRN: “Palm Beach Arts and Tourism Summit Focused on Dialogue Around Equity, Inclusion” August 29, The Palm Beach Post: “Love of Dancing” featuring photos from the Council’s MOSAIC activation in May 2021

AGENCY COLLABORATION

Discover The Palm Beaches: The Council worked with Discover to support the inaugural Restaurant Week, Aug. 16-31. Strategies included a guest blog pairing participating restaurants with nearby cultural organizations penned by local influencer, Skye Sherman, which was published on August 1, along with the Instagram giveaway discussed above. Film & Television Commission (FTC): The Cultural Council helped to promote episode 4 of Art Adventures of The Palm Beaches streaming on ThePalmBeaches.TV throughout August, and worked on preproduction and planning with FTC on episode 5.

CULTURAL CONCIERGE PROGRAM

The events industry was particularly busy in August, and the Cultural Concierge program served several meetings at the PBC Convention Center, along with planners of upcoming events. • • •

• • • • •

Recommended experiences for visiting spouses at AGMA/ABMA’s Annual Meeting (March/April 2022) at PGA National, collaborating with Lighthouse ArtCenter Gallery & School and the South Florida Science Center and Museum to create new options Recommended event photographers for upcoming AMPIC conference Collaborated with Discover’s destination services team to create a strategic cultural component for ASAE popup event, a live art word cloud activation that was executed by The Palm Beaches team (photographed here) Interviewed by Laurel Herman, WorthIt International Media Group, for September events destination feature in PREVUE Recommended musician for business networking event at Home2Suites Palm Beach Airport Completed SWOT analysis for Lake Worth Beach Tourism Task Force Managed and presented five customized cultural performances for the Arts & Tourism Summit on Equity, Diversity, and Inclusion Provided destination collateral for Tradeshow Sunglasses display at PBC Convention Center for the Arts & Tourism Summit and the ASAE pop up event—and PBC Convention Center concierge desk Item 4B - Page 3

HIGHLIGHTS • • •

Toured Seagate Resort & Spa, meeting with sales/concierge staff, encouraging partnership in Flavors Palm Beach Giveaway promotion Phone meeting with Sr. Sales Manager at Singer Island Hilton Oceanfront Met with Anna Stewart of the PBC Drowning Prevention Coalition to learn about its “Be Water Smart” campaign and consider how the campaign might be adapted to complement tourism services throughout the destination (advised hotel signage, collateral, social media)

Item 4B - Page 4

TDC Board Monthly Activity Report August 2021

Year-End Forecast Fiscal Year 2021

FY 21, Palm Beach County Sports Commission Hosted Events = 153

The Sports Commission programs 40+ sports as vehicles for tourism              

Archery Baseball Basketball Beach Volleyball Billiards Bowling BMX Cornhole Crossfit Darts Equestrian Sports Fishing Flag Football Football

            

Golf Gymnastics Ice Hockey Kickball Lacrosse Martial Arts Motorsports Pickleball Running Shooting Arm Wrestling Soccer Softball

            

Swimming Tennis Volleyball Water Polo Racquetball Tennis Kayak Chess Fitness Cheerleading & Dance Endurance Sports Powerlifting Weightlifting

227,605 forecasted room nights created from the Sports Commission’s event portfolio, as you 8/31

National sports events recovered in terms of volume, reach, & tourism potency during the summer months

The Baseball Americas Qualifier for the XXXII Olympiad was the first multi-team global event to take place in The Palm Beaches, post Covid-19

Performance Measures

Palm Beach County Sports Commission Event Report, October 1, 2020 - September 30, 2021

Event Name

Sport

Event Dates

Venue

Type of Event (rebook, NonRepeat, repeat)

Blue Line Hockey - Columbus Day Discovery Showdown

Ice Hockey

October 8 - 11, 2020

Palm Beach Ice Works & Palm Beach Skate Zone

Repeat

Florida State Golf Association Mid-Amateur Championship

Golf

October 9 - 11, 2020

Mayacoo Lakes Country Club

Repeat

United States Tennis Association (USTA) - FL Bobby Curtis Sectional Championships

Tennis

October 10 -12, 2020

Delray Beach Tennis Center, Delray Swim and Tennis Club, & Boca Lago Country Club

Non-Repeat

Okeeheelee Halloween Slam

Baseball

October 22 -25, 2020

Lake Lytal Park & Okeeheelee Park

NPC Ultimate Grand Prix

Fitness

October 24, 2020

TimberTech Championship (PGA Tour Championship)

Golf

Monster Mash Lax Clash

Number of Participants

Room Nights

1,800

866

Yes

144

123

Yes

128

Repeat

800

N/A

Embassy Suites by Hilton Boca Raton

Repeat

250

166

October 27 - November 1, 2020

Old Course at Broken Sound Club

Rebooked

150

1,296

Lacrosse

October 30 - November 1, 2020

Dyer Park & Lake Lytal Park

Repeat

800

Yamaha Champions Riding School

Motorsports

November 3-4, 2020

Palm Beach International Raceway

Non-Repeat

Men's Senior Baseball League (MSBL) Fall Classic

Baseball

November 7-21, 2020

FITTEAM Ballpark of The Palm Beaches & Roger Dean Chevrolet Stadium

Repeat

800

2,993

South Florida Collegiate Baseball Fall League

Baseball

November 7 December 14, 2020

Miller Park, Delray Beach

Non-Repeat

Yes

200

1,362

The First Tee’s Palm Beach County High School Golf Championships

Golf

November 11-12, 2021

Wellington National Golf Club

Non-Repeat

Yes

N/A

Optimist International Tournament of Champions

Golf

November 14 - 15, 2020

PGA National Resort & Spa

Non-Repeat

Yes

160

262

Florida Motorcycle Road Racing Association (FMRRA) Series

Motorsports

November 14, 2020 May 23, 2021

Palm Beach International Raceway

Repeat

500

TBD

Sun Conference Women's Soccer Tournament

Soccer

November 14-17, 2020

Keiser University

Non-Repeat

Yes

100

Sun Conference Men's Soccer Championships

Soccer

November 17-20, 2020

Keiser University

Non-Repeat

Yes

110

120

New / Non Repeat Events (Performance Measures)

Yes

Palm Beach County Sports Commission Event Report, October 1, 2020 - September 30, 2021

Event Name

Sport

Event Dates

Venue

Type of Event (rebook, NonRepeat, repeat)

New / Non Repeat Events (Performance Measures)

Number of Participants

Room Nights

American Junior Golf Association (AJGA) Evian International & Senior Showcase

Golf

November 20 - 22, 2020

PGA National Resort & Spa

Non-Repeat

Yes

144

387

American Junior Golf Association (AJGA) Rolex Tournament of Champions

Golf

November 23 - 28, 2020

PGA National Resort & Spa

Repeat

206

895

Equestrian Holiday & Horses Circuit

Equestrian

November 24, 2020 - January 1, 2021

Palm Beach International Equestrian Center

Repeat

1,825

30,110

Blue Line Hockey - Turkey Tussle

Ice Hockey

November 27 - 29, 2020

Palm Beach Ice Works & Palm Beach Skate Zone

Non-Repeat

Yes

1,800

Hurricane Junior Golf Tour Palm Beach Holiday Junior Open

Golf

November 28 - 29, 2020

Palm Beach National Golf and Country Club

Repeat

Yes

CFP National Championship Game Host Committee Golf Tournament

Golf

December 4, 2020

Osprey Point Golf Course

Non-Repeat

Yes

212

N/A

USSSA Fastpitch Softball - Santa Slam

Fastpitch Softball

December 5 - 6, 2020

Okeeheelee Park, John Prince Park, Lake Charleston Park, & Seminole Palms Park

Repeat

1,200

Rize of Champions - Team MMA

Mixed Martial Arts

December 12, 2020

Bamboo Room (Downtown Lake Worth)

Non-Repeat

Yes

Bill Bone Florida State Time Trial Championships

Cycling

December 13, 2020

Glades Region

Non-Repeat

Yes

250

US Kids Golf Foundation Holiday Classic

Golf

December 21 - 22, 2020

PGA National Resort & Spa

Repeat

318

267

RoofClaim.com Boca Raton Bowl

Football

December 22, 2020

FAU Stadium

Repeat

300

505

Hurricane Junior Golf Tour PGA National Holiday Open

Golf

December 26 - 27, 2020

PGA National Resort & Spa

Repeat

110

Sand Spur Ultra Marathon

Golf

December 26 - 27, 2020

PGA National Resort & Spa

Repeat

TBD

Junior Honda Classic

Golf

January 2-3, 2021

PGA National Resort & Spa

Repeat

300

309

Lou Groza Award Virtual Celebration

Football

January 4, 2021

Orange Bowl Field at Glades Pioneer Park

Repeat

N/A

Palm Beach County Sports Commission Event Report, October 1, 2020 - September 30, 2021

Event Name

Sport

Event Dates

Venue

Type of Event (rebook, NonRepeat, repeat)

Delray Beach Open by VITACOST.com

Tennis

January 4-13, 2021

Delray Beach Tennis Center

Winter Equestrian Festival

Equestrian

January 6 - April 4, 2021

Florida Lacrosse Festival

Lacrosse

NexStar Lacrosse National Recruiting Showcase

Number of Participants

Room Nights

Repeat

350

1,078

Palm Beach International Equestrian Center

Repeat

22,000

85,328

January 9-10, 2021

Lake Lytal Park

Repeat

200

N/A

Lacrosse

January 9-10, 2021

Caloosa Park

Non-Repeat

150

College Preparatory Invitational (CPI)

Equestrian

January 15-17, 2021

Jim Brandon Equestrian Center

Repeat

160

N/A

Game Day USA Junior All-American Games

Baseball

January 15-17, 2021

Roger Dean Cheverolet Stadium & Jupiter Community Park

Repeat

600

225

Wellington Soccer Shootout

Soccer

January 15-17, 2021

Village Park

Repeat

2,000

152

South Florida MiniGP

Motorsports

January 15 - 17, 2021 & February 67, 2021

Palm Beach International Raceway

Non-Repeat

Yes

122

Florida RUSH

Ice Hockey

January 15-18, 2021

Palm Beach Skate Zone

Non-Repeat

Yes

1,300

1,002

Eye of the Hurricane

Lacrosse

January 16-17, 2021

Halpatiokee Regional Park

Non-Repeat

Yes

1,000

228

Palm Beach Volleyfest Series

Volleyball

January 16-17, February 13-14, February 27-28, & March 27-28

South Florida Fairgrounds

Repeat

Yes

825

368

Hurricane Junior Golf Tour Palm Beach Junior Open

Golf

January 30-31, 2021

Westchester Golf and Country Club

Repeat

Yes

Florida Junior Tour

Golf

January 30-31, 2021

PGA National Resort & Spa

Non-Repeat

Yes

105

USSSA ClayZinga

Fastpitch Softball

January 31, 2021

Lake Charleston Park

Repeat

200

N/A

Next Level Greats 7v7

Flag Football

February 6 - 7, 2021

Orange Bowl Field at Glades Pioneer Park, Lake Lytal Park, & County Pines Recreational Complex

Non-Repeat

456

161

New / Non Repeat Events (Performance Measures)

Yes

Palm Beach County Sports Commission Event Report, October 1, 2020 - September 30, 2021

Event Name

Sport

Event Dates

Venue

Type of Event (rebook, NonRepeat, repeat)

New / Non Repeat Events (Performance Measures)

Number of Participants

Room Nights

FAU Paradise Invitational

Golf

February 8 - 9, 2021

Boca Lago Country Club

Non-Repeat

Yes

150

252

Florida State Golf Association (FSGA) Women's International Four-Ball

Golf

February 10 -11, 2021

Wanderers Club

Non-Repeat

Yes

N/A

USSSA Fastpitch Softball Bandits Presidents Day

Fastpitch Softball

February 13-14, 2021

Lake Charleston Park

Repeat

375

N/A

Gauntlet of Polo (C.V. Whitney Cup & USPA Gold Cup)

Polo

February 17 - March 7 & March 1028, 2021

International Polo Club

Repeat

N/A

Professional Bowling Association (PBA) Players Championship Final

Bowling

February 21, 2021

Bowlero

Non-Repeat

Yes

Diesel Motorsports

Motorsports

February 26 - 27, 2021

Palm Beach International Raceway

Non-Repeat

Yes

East End Volleyball Sunshine Series

Beach Volleyball

February 27-28, 2021

Singer Island Municipal Beach in the City of Riviera Beach

Repeat

196

128

Professional Bowling Association (PBA) Tournament of Champions

Bowling

February 28, 2021

Bowlero

Repeat

Major League Baseball (MLB) Spring Training

Baseball

February 28 - March 29, 2021

Roger Dean Cheverolet Stadium & Ballpark of the Palm Beaches

Repeat

800

18,810

Southern Invitational

Golf

March 1-2, 2021

The Falls Club of the Palm Beaches

Non-Repeat

Yes

120

115

National Women's Soccer League (NWSL) Washington Spirits Training Camp

Soccer

March 1-17, 2021

Palm Beach Atlantic University & Gardens North County District Park

Non-Repeat

Yes

438

Palm Beach Challenge

Baseball

March 3 - March 31, 2021

Santaluces Athletic Complex

Rebooked

594

1,370

Florida Youth Soccer Association (FYSA) Palm Beach Gardens Classic

Soccer

March 5-7, 2021

The Gardens North County District Park, Dyer Park, Klock Fields, Mirasol Park, & PGA National Park,

Repeat

3,500

Tim Rand Invitational

Gymnastics

March 5-7, 2021

Palm Beach County Convention Center

Repeat

850

516

Pro Winter Warmup

Motorsports

March 5-7, 2021

Palm Beach International Raceway

Non-Repeat

150

597

Yes

Palm Beach County Sports Commission Event Report, October 1, 2020 - September 30, 2021

Event Name

Sport

Event Dates

Venue

Type of Event (rebook, NonRepeat, repeat)

United States Basketball Association (USAB) Wellington March Madness

Basketball

March 6-7, 2021

10 gyms sourced throughout Palm Beach County

Repeat

PBA Jr. National Championship Finals

Bowling

March 7, 2021

Bolwero

Non-Repeat

USSSA Boca March Madness

Fastpitch Softball

March 7, 2021

Burt Aaronson South County Regional Park, PineRepeatoods Park, & Sandalfoot Cove Park

Repeat

Gravel Palm Beach

Cycling

March 7, 2021

Grassy Waters Preserve

Non-Repeat

USSSA Lucky Pot of Gold

Fastpitch Softball

March 13-14, 2021

Lake Lytal Park

The Honda Classic

Golf

March 15-21, 2021

Pickleball

Palm Beach Poker Classic

Number of Participants

Room Nights

600

431

525

N/A

250

Repeat

720

N/A

PGA National Resort & Spa

Repeat

288

5,991

March 18-21, 2021

Delray Beach Tennis Center

Non-Repeat

Yes

850

1,342

Poker

March 18-28, 2021

Palm Beach Kennel Club

Non-Repeat

Yes

200

Cloverleaf Invitational

Volleyball

March 19-21, 2021

Palm Beach County Convention Center

Non-Repeat

Yes

1,650

459

Hurricane Junior Golf Tour South Florida Kickoff

Golf

March 20-21, 2021

The Links at Madison Green

Repeat

Yes

International Gay Polo Tournament

Polo

March 25 - 28, 2021

International Polo Club

Repeat

250

106

USSSA April Fools Slam Jam

Fastpitch Softball

March 27 - 28, 2021

Lake Lytal Park & Okeeheelee Park

Repeat

400

N/A

Hardball 360 Spring Training

Baseball

April 7-11, 2021

Ballpark of the Palm Beaches

Repeat

120

269

AAU Karate Gold Florida Championships

Karate

April 10, 2021

Boynton Beach High School

Non-Repeat

Yes

365

USA Powerlifting Florida Championships

Powerlifting

April 10-11, 2021

Hilton Palm Beach Airport

Non-Repeat

Yes

150

111

Delray Beach Pickleball Open Association of Pickleball Professionals (APP) Tour

New / Non Repeat Events (Performance Measures)

Yes

Palm Beach County Sports Commission Event Report, October 1, 2020 - September 30, 2021

Event Name

Sport

Event Dates

Venue

Type of Event (rebook, NonRepeat, repeat)

Angels 4 Autism

Fastpitch Softball

April 10-11, 2021

Lake Lytal Park, Okeeheelee Park, John Prince Park, Lake Charleston Park

Repeat

Extreme Kayak Fishing Tournament

Fishing

April 10-11, 2021

Lake Ida Park

Non-Repeat

Officer John Scollo Memorial Softball Tournament

Softball

April 10-11, 2021

Village Park Athletic Complex

Repeat

ESP Spring Series, CS13 Premeir "AA" & Jumper FEI (Federation Equstre Internationale) events

Equestrian

April 14 -18 & April 21-25, 2021

Palm Beach International Equestrian Center

Non-Repeat

Play at the Plate Fantasy Camp World Series

Baseball

April 15-18, 2021

Ballpark of the Palm Beaches

Super Car Week

Motorsports

April 16-18, 2021

USSSA Gardens Spring Rush

Fastpitch Softball

NAIA Football Championship Series

Number of Participants

Room Nights

1,000

TBD

125

160

355

2,000

9,272

Rebooked

250

540

Meyer Amphitheater

Repeat

N/A

April 17, 2021

Lake Catherine Sportsplex, Mirasol Park, & PGA Park

Non-Repeat

900

N/A

Football

April 17 & 24, 2021

Keiser University

Non-Repeat

Yes

225

193

NAIA Women's Volleyball & Men's Soccer National Championships Opening Rounds

Volleybal & Soccer

April 17 & April 22-24, 2021

Keiser University’s Massimino Court & Keiser University’s Arrigo - Vecellio Field

Non-Repeat

Yes

148

166

U.S. National Cheer & Dance Championship

Cheerleading & Dance

April 18, 2021

South Florida Fairgrounds

Non-Repeat

Yes

200

TBD

Delray Beach International Tennis Federation (ITF) Open

Tennis

April 22-30, 2021

Delray Beach Tennis Center & Delray Swim and Tennis Club

Repeat

256

284

Palm Beaches Spartan Sprint Weekend

Endurance sports

April 24-25, 2021

Burt Aaronson South County Regional Park

Repeat

6,000

2,642

Hurricane Junior Golf Tour (HJGT) PGA National Junior Open

Golf

April 24-25, 2021

PGA National Resort & Spa

Repeat

Florida Junior Tour

Golf

April 24-25, 2021

Indian Spring Country Club

Non-Repeat

USSSA Lake Lytal Classic

Fastpitch Softball

April 24-25, 2021

Lake Lytal Park & Okeeheelee Park

Repeat

900

N/A

New / Non Repeat Events (Performance Measures)

Yes

Palm Beach County Sports Commission Event Report, October 1, 2020 - September 30, 2021

Event Name

Sport

Event Dates

Venue

Type of Event (rebook, NonRepeat, repeat)

New / Non Repeat Events (Performance Measures)

Number of Participants

Room Nights

American Junior Golf Association (AJGA) Junior Championship

Golf

April 29 - May 2, 2021

Banyan Cay Resort & Golf

Non-Repeat

Yes

156

249

NPC Ultimate Grand Prix

Fitness

May 1, 2021

Boynton Beach High School

Repeat

515

154

USSSA Beast of the Southeast

Fastpitch Softball

May 1-2, 2021

Lake Lytal Park, Okeeheelee Park, Lake Charleston Park, & Seminole Palms Parks

Non-Repeat

600

162

USTA PIM Open

Tennis

May 1-3, 2021

Delray Beach Tennis Center & Delray Beach Swim & Tennis Club

Repeat

Southeast League

Baseball

May 4 - September 19, 2021

Roger Dean Cheverolet Stadium

Repeat

150

2,552

The Sun Conference Baseball Championship

Baseball

May 6-9, 2021

Ballpark of the Palm Beaches

Rebooked

150

388

Delray Beach Riptide Florida Elite Lacrosse Series

Lacrosse

May 22-23, & June 5-6, 2021

Seacrest Soccer Complex

Repeat

1,800

2,947

Florida Youth Soccer Association (FYSA) Palm Beach Cup

Soccer

May 7-9, 2021

The Gardens North County District Park, Lilac Park, Mirasol Park, Gardens Park, & PGA National Park

Repeat

2,400

112

Wellington Showcase & Invitational

Soccer

May 7-9, 2021

Village Park Athletic Complex & Wellington Green Park

Non-Repeat

3,000

Walker Cup Match

Golf

May 8-9,2021

Seminole Golf Club

Non-Repeat

1,213

USTA Florida 12s & 14s Clay Court Championship

Golf

May 8-11, 2021

Palm Beach Gardens Tennis Center

Non-Repeat

128

Florida State Golf Association (FSGA) Mid-Amateur Championship

Golf

May 13-16, 2021

The Club at Admiral's Cove

Non-Repeat

TBD

Spartan Deka Fit - Palm Beaches

Endurance Sports

May 15-16, 2021

Palm Beach County Convention Center

Non-Repeat

500

273

Briana Marie Cox Memorial NIT (National Invitational Tournament)

Fastpitch Softball

May 15-16, 2021

Seminole Palms Park, Lake Lytal Park, Okeeheelee Park, John Prince Park, & Lake Charleston Park

Repeat

1,300

402

PBR Florida Junior Future Series Summer Kickoff

Baseball

May 15 - 16, 2021

Ballpark of the Palm Beaches

Non-Repeat

432

Yes

yes

Palm Beach County Sports Commission Event Report, October 1, 2020 - September 30, 2021

Event Name

Sport

Event Dates

Venue

Type of Event (rebook, NonRepeat, repeat)

New / Non Repeat Events (Performance Measures)

Number of Participants

Room Nights

NCAA Division II Men's Golf National Championship

Golf

May 16 -21, 2021

PGA National Resort & Spa

Non-Repeat

yes

156

1,217

Sunshine State Games Lacrosse Championships

Lacrosse

May 21-23, 2021

The Gardens North County District Park, PGA National Park, Seminole Palms Park

Non-Repeat

Yes

1,080

434

YellowTennisBall.com Jr Championships

Tennis

May 22-24, 2021

Wycliffe Country Club

Repeat

160

MAQ USA T10 Cricket Tournament

Cricket

May 28-30, 2021

MAQ Cricket Stadium

Repeat

176

TBD

African American Golfer's Hall of Fame

Golf

May 27-31, 2021

Eastpointe Country Club & Lone Pine Golf Course

Repeat

115

Baseball Factory Memorial Day Classic

Baseball

May 28-31, 2021

Roger Dean Cheverolet Stadium

Repeat

600

N/A

Casey Powell Lacrosse Festival

Lacrosse

May 29-30, 2021

Seacrest Soccer Complex

Non-Repeat

Yes

360

Baseball Americas Oualifer for the XXXII Olympiad

Baseball

May 31 - June 5, 2021

Ballpark of the Palm Beaches

Non-Repeat

Yes

320

4,507

Collegiate League of the Palm Beaches

Baseball

June 1 - August 4, 2021

Ballpark of the Palm Beaches, Roger Dean Chevrolet Stadium, Gardens Park & Lilac Park

Non-Repeat

250

3,103

Palm Beach United Water Polo Foundation Florida East Coast Summer Classic

Water Polo

June 4-6, 2021

Boca Raton High School

Non-Repeat

South Florida Collegiate Baseball League

Baseball

June 4 - July 26, 2021

South County Regional Park, Miller Park, West Boynton Park and Recreation Center, Forest Hill High School, & Santaluces Athletic Complex

Repeat

210

2,952

Hurricane Junior Golf Tour South Florida Summer Kickoff

Golf

June 6 - 7, 2021

Boca Lago Country Club

Non-Repeat

United States Golf Association (USGA) U.S. Open Qualifying

Golf

June 7, 2021

The Bear's Club

Non-Repeat

Yes

Florida's Women's State Golf Association Amateur & Mid-Amateur Championship

Golf

June 7-10, 2021

The Falls Club of the Palm Beaches

Non-Repeat

Yes

TBD

Prospect Select National Showcase Palm Beach Classic & Futures

Baseball

June 8-12, 2021

Ballpark of The Palm Beaches, Roger Dean Chevrolet Stadium, & Santaluces Athletic Complex

Repeat

5,094

4,952

Yes

Palm Beach County Sports Commission Event Report, October 1, 2020 - September 30, 2021

Event Name

Sport

Event Dates

Venue

Type of Event (rebook, NonRepeat, repeat)

New / Non Repeat Events (Performance Measures)

Number of Participants

Room Nights

U.S. Dressage Olympic Qualification Event

Equestrian

June 8-12, 2021

Palm Beach International Equestrian Center

Non-Repeat

Yes

First Responder Games

Multi-sport

June 8-20, 2021

Multiple venues secured acrcoss Palm Beach County

Non-Repeat

Yes

2,226

1,866

USSSA Girls Fastpitch Gardens Swamp Classic

Softball

June 12-13, 2021

Lake Catherine Sportsplex, Palm Beach Gardens Community High School, Mirasol Park, & PGA National Park

Repeat

1,080

460

Prep Baseball Report - PBRT East Florida Select

Baseball

June 17-20, 2021

Ballpark of the Palm Beaches

Non-Repeat

756

900

USA BMX Gold Cup Regional Qualifier

BMX

June 18-20, 2021

Okeeheelee Park BMX Track

Non-Repeat

600

160

Balling on the Beach

Basketball

June 18-20, 2021

Palm Beach County Convention Center

Non-Repeat

Yes

2,370

3,744

SoFlo Summer Shootout

Lacrosse

June 19-20, 2021

Patch Reef Park & Seacrest Soccer Complex

Non-Repeat

Yes

640

N/A

Perfect Game Ultimate Baseball Championship

Baseball

June 22-25, 2021

Ballpark of the Palm Beaches

Non-Repeat

Yes

720

1,848

The Champion Course Junior Open at PGA National

Golf

June 23 - 24, 2021

PGA National Resort & Spa

Non-Repeat

Cal Ripken Baseball Rookie State Championship

Baseball

June 24 - 27, 2021

Gardens Park

Repeat

600

1,738

American Legion Bob Borovy Memorial Invitational

Baseball

June 24 - 27, 2021

Santaluces Athletic Complex

Repeat

220

Concacaf Gold Cup Training

Soccer

June 27-30, 2021

South County Regional Park & The Gardens North County District

Non-Repeat

110

350

Kids Fitness Festival of the Palm Beaches

Multi-sport

June 30, 2021

Jim Brandon Equestrian Center

Repeat

300

N/A

Cal Ripken Baseball 9U-11U State Championship

Baseball

July 1-4, 2021

Gardens Park

Yes

600

1,612

Perfect Game 13U WWBA Championship

Baseball

July 3-7, 2021

Ballpark of the Palm Beaches

Yes

648

1,980

Yes

Palm Beach County Sports Commission Event Report, October 1, 2020 - September 30, 2021 Type of Event (rebook, NonRepeat, repeat)

Number of Participants

Room Nights

Roger Dean Chevrolet Stadium

600

N/A

July 8-12, 2021

Ballpark of the Palm Beaches

750

580

Fishing

July 9-10, 2021

Sailfish Marina Resort

200

638

USTA Boys 18's & 16's National Clay Court Championships

Tennis

July 11-18,2021

Delray Beach Tennis Center, Delray Swim & Tennis Club Boca Grove Country Club, Indian Springs Country Club, The Oaks at Boca Raton, & more

450

2,184

Prospect Select The Wave Invitational

Baseball

July 17-21, 2021

Ballpark of the Palm Beaches

900

1,061

Cal Ripken Baseball 12U Regional Championship

Baseball

July 20-24, 2021

Okeeheelee Park

Yes

800

600

Perfect Game 13U National Showcase

Baseball

July 23-25, 2021

Ballpark of the Palm Beaches

Yes

N/A

160

"Little Mo" East Regionals

Tennis

July 31 - August 2, 2021

Ballen Isles Country Club

160

Cal Ripken Baseball 10U & 12U World Series

Baseball

August 6-14, 2021

Gardens Park

600

3,400

NAIA Volleyball Opening Invitational

Volleyball

August 12-15 & August 18-19

Kesier University

436

930

Florida State Golf Association (FSGA) Women's Four Ball

Golf

August 14-15, 2021

Ballen Isles Country Club

N/A

USTA Summer Smash Sectionals

Tennis

August 21-23, 2021 & August 28-30, 2021

Delray Beach Tennis Center & Delray Beach Swim & Tennis Club

486

250

Prospect Select - Skinner Strong Invitational

Baseball

September 3-6, 2021

Ballpark of the Palm Beaches

432

150

Fight Night

Boxing

September 10, 2021

Delray Beach Tennis Center

Florida State Golf Association (FSGA) Mid Amateur Four-Ball

Golf

September 11-12, 2021

Eastpointe Country Club

100

Event Name

Sport

Event Dates

Venue

Baseball Factory Firecracker Classic

Baseball

July 6-10, 2021

Perfect Game Florida Tucci Lumber Endless Summer Classic

Baseball

Big Dog Fat Cat KDW Shootout

Non-Repeat

New / Non Repeat Events (Performance Measures)

New

Palm Beach County Sports Commission Event Report, October 1, 2020 - September 30, 2021 Type of Event (rebook, NonRepeat, repeat)

Number of Participants

Room Nights

Delray Beach Tennis Center

128

250

September 16-19, 2021

Patch Reef Park

150

Baseball

September 17-19, 2021

Ballpark of the Palm Beaches

1,440

420

Baseball Factory Fall Classic

Baseball

September 24-26, 2021

Roger Dean Chevrolet Stadium

300

Florida Junior Tour

Golf

September 25-26, 2021

Quail Ridge Country Club

Prospect Wire Florida Fall Classic

Baseball

September 25-26, 2021

Ballpark of the Palm Beaches

450

600

USTA National Women's 40, 50, 60, 70, 80 Clay Court Championships

Tennis

September 28- October 2, 2021

Palm Beach Gardens Tennis Center

120

150

Hardball 360 Fall Classic

Baseball

September 29-October 3, 2021

Ballpark of the Palm Beaches

360

300

108,108

227,605

Event Name

Sport

Event Dates

Venue

USTA Sunshine State Open

Tennis

September 11-13, 2021

NAIA ITA (Intercollegiate Tennis Association) Regionals

Tennis

Prospect Select Baseball - The Classic

TOTAL Participation & Room Nights

New / Non Repeat Events (Performance Measures)

Sports-Development Sports Development Executive Summary In FY 21, the Palm Beach County Sports Commission (PBCSC) is deploying an aggressive sales and sports development effort to grow the number of sports tourisms generating events taking place in The Palm Beaches. The PBCSC continues to cultivate relationships with event owners, as well as identify, solicit, secure and retain sports events to grow room night actualization. Below is a recap of sports development efforts that have taken place during the month of July in FY 21.

Event Bids & Development A primary mechanism for event solicitation is through the Event Bid and Development process. To recognize potential bid opportunities, the PBCSC will be at the forefront of the industry and engage with event owners. Bid submission is a highly effective tool to recruit sporting events. Attached is a comprehensive list of the bids that have been submitted in FY 21, and below is a breakdown of the development efforts over the past month: 



YTH Sports - Soccer Youth All-American Series o July 1-3, 2022 o 300 projected participants o 150 projected room nights APP Boca Raton International Masters (Pickleball) o January 18-23,2022 o 2000 projected participants o 2,500 projected room nights United States Ninja League City Team Finals & Grand Prix o December 10-13, 2021 o 700 projected participants o 200 projected room nights USA Taekwondo Grand Prix Series o November or December, 2021 o 700 projected participants o 500 projected room nights USA Table Tennis o November/December, 2021 o 100 projected participants o 150 projected room nights



Black Sheep Fight Night II o September 10, 2021 o 50 projected participants o 100 projected room nights NWA Pro Watercross Tour o February 2022 o 100 projected participants o 150 projected room nights

Event Site Visits When trying to bring events to Palm Beach County, engaging event rights holders to conduct a site visit or familiarization tour is one of the most beneficial event development strategies. Site visits allow for an event owner to explore potential sports venues while experiencing Palm Beach County’s tourism assets, such as hotels, restaurants, and attractions. Attached is a comprehensive list of the site visits that have been conducted in FY 21, and below is a breakdown of site visits conducted over the past month:     

Florida Atlantic University (FAU) – Conference USA Men’s & Women’s Golf Championships – Banyan Cay Golf Club ClubCorp USA, Inc. & Porsche – ClubCorp Champions Classic – Porsche Driving Experience – Palm Beach International Raceway USA Takewondo – Grand Prix Series – Palm Beach Count Convention Center Preservaerance Basketball Group – Holiday Basketball Classic of the Palm Beaches Cal Ripken ?

Palm Beach County Sports Commission Bid Calendar - FY21 Event Name

Event Date

Participants

Spectators

Total Visitors

Total Room Nights

Projected Facility

Result

NWA Pro Watercross Tour

February 2022

100

400

150

Delray or Lake Worth Beach Area

Working on Venue Availability & Bid Proposal

Black Sheep Fight Night II

September 10, 2021

1500

200

100

Delray Beach Tennis Center

Awarded Event

USA Table Tennis Regional Championship

November/December 2021

100

200

300

100

Palm Beach County Convention Center

Working on Venue Availability & Bid Proposal

USA Taekwondo Grand Prix Series

November/December 2021

700

1400

500

Palm Beach County Convention Center

Working on Venue Availability & Bid Proposal

United States Ninja League City Team Finals & Grand Prix

December 10-13, 2021

700

500

1200

150

Jim Brandon Equestrian Center

Awarded Event

YTH Sports - Soccer Youth All-American Series

July 1-3, 2022

300

800

1000

150

The Gardens North County District Park

Working on Venue Availability

Bermuda Football Association Women's National Team Training

September 13-21, 2021

120

540

The Gardens North County District Park, FAU, International Polo Club

Working on Venue Availability

SEC Women's Soccer Championship

October 30-November 6, 2022 / October 29-November 5, 2023 / November 3-10, 2024 / November 2-9, 2025 / November 1-8, 2026

300

2000

2300

1,200

Rinker Athletic Complex, The Gardens North County District Park, International Polo Club

Working on Venue Specifications and Bid

Flag Football World Championship Tour (FFWCT) National Championship

September or October 2021

600

900

1500

780

The Gardens North County District Park, International Polo Club, Lake Lytal Park

Working on Venue Availability

PrimeTime Events Uncommitted Fall Showcase

November 20-21, 2021

150

225

375

150

Ballpark of the Palm Beaches, Roger Dean Chevrolet Stadium, Santaluces Athletic Complex

Working on Venue Availability

Perfect Game 15U WWBA National Championship

July 22-29, 2022

5,160

7,740

12,900

15,000

Various Facilities Throughout Palm Beach County

Working on Venue Availability & Bid Proposal

Perfect Game 16U WWBA National Championship

July 14-21, 2022

6,000

9,000

15,000

18,000

Various Facilities Throughout Palm Beach County

Working on Venue Availability & Bid Proposal

Perfect Game 17U WWBA National Championship

July 5-12, 2022

6,000

9,000

15,000

18,000

Various Facilities Throughout Palm Beach County

Working on Venue Availability & Bid Proposal

Perfect Game 14U WWBA National Championship

July 7-14, 2022

3,200

4,800

8,000

10,000

Various Facilities Throughout Palm Beach County

Working on Venue Availability & Bid Proposal

CONCACAF 17U Women's Invitational

October of 2021

480

600

1080

1,600

The Gardens North County District Park or the International Polo Club

Working on Bid Proposal

Conference USA Men's Golf Championship

April 23-28, 2023

112

168

280

700

PGA National Resort & Spa, Banyan Cay

Researching Course Interest

Palm Beach County Sports Commission Bid Calendar - FY21 Event Name

Event Date

Participants

Spectators

Total Visitors

Total Room Nights

Projected Facility

Result

Conference USA Women's Golf Championship

April 9-13, 2022

144

240

480

PGA National Resort & Spa, Banyan Cay

Researching Course Interest

Perfect Game Coaches Convention

October 4-7, 2021

500

250

750

500

PGA National Resort & Spa

Working on Proposal

Perfect Game Youth Baseball Event

October 8-10, 2021

900

1350

2250

1200

Gardens Park, Lake Catherine Park, Jupiter Community Park, Jupiter Farms Park

Working on Venue Availability

Perfect Game 13U WWBA National Showcase

July 23-25, 2021

170

255

425

255

The Ballpark of the Palm Beaches

Awarded Event

Delray Beach Open Pickleball

March 23-27, 2022

1,200

1000

2000

1200

Delray Beach Tennis Center

Awarded Event

APP Masters - Pickleball

January 8-17, 2022

1800

1500

2500

2000

Patch Reef Park

Awarded Event

US Open Table Tennis Championships

December of 2021

500

750

1250

1,500

Palm Beach County Convention Center or South Florida Fairgrounds

Working on Facility Availability

International Table Tennis Federation Pan American Championships

November 8-14, 2021

700

1,050

1,750

3,000

Palm Beach County Convention Center or South Florida Fairgrounds

Working on Facility Availability

Tropical 7's International Youth Rugby Tournament

April 11-17, 2022

1,000

1,500

2,500

2,000

Village Park or The Gardens North County District Park

Working on Proposal

CONCACAF Gold Cup & Trainings

June 26-July1, 2021

120

500

The Gardens North County District Park & South County Regional Park

Awarded Event

3v3 Live West Palm Beach

24-Jul-21

150

300

450

Okeeheelee Park

Working on Facility Availability

Prep Baseball Report East Florida Select

June 17-20, 2021

720

1,080

1,800

675

Ballpark of the Palm Beaches

Awarded Event

Prep Baseball Report Florida Junior Future Series Summer Kickoff

May 15-16, 2021

150

300

450

150

Ballpark of the Palm Beaches

Awarded Event

USA BMX Gold Cup Regional Qualifier

June 18-20, 2021

600

900

1500

375

Okeeheelee BMX

Awarded Event

Ripken on Tour

July or August 2022

500

750

1250

1,200

Gardens Park & The Ballpark of the Palm Beaches

Working on Facility Availability

U.S. Youth Soccer National Championships

July 20 -25, 2022, 2023, 2024

3600

2000

2500

10000

International Polo Club

Submitted Bid Proposal

Palm Beach United Water Polo - FEC Summer Classic

June 5-6, 2021

100

300

Boca Raon High School

Awarded Event

Palm Beach County Sports Commission Bid Calendar - FY21 Event Name

Event Date

Participants

Spectators

Total Visitors

Total Room Nights

Projected Facility

Result

Shark Wake Park Open

June 11-13, 2021

300

360

150

Shark Wake Park 561

Awarded Event

USA BMX National Event

January or October of 2022

1,000

1,500

2500

1,500

Okeeheelee BMX

Working on Bid Proposal

Balling on the Beach (Middle School Basketball Tournament)

June 18-20, 2021

1,200

1,800

3000

1,800

Palm Beach County Convention Center

Awarded Event

USA Track & Field Masters 5K Cross Country Championships

October or November of 2022

400

800

400

South County Regional Park

Not Awarded Event

World Baseball Softball Confederation (WBSC) Baseball Americas Qualification Event

May 30 - June 5, 2021

320

5000

5320

2,000

Ballpark of the Palm Beaches & Clover Park

Awarded Event

American Cornhole League

September 3-5, 2021

100

2,000

2100

400

Palm Beach County Convention Center

Submitted Bid Proposal

US National Cheer & Dance Championship

April 17-18, 2021

1,000

2,000

3,000

250

South Florida Fairgrounds

Awarded Event

NAIA Men's Soccer National Championship Opening Round

April 22-24, 2021

160

2,000

2160

250

Keiser University

Awarded Event

NAIA Women's Volleyball National Championship Opening Round

17-Apr-21

500

580

100

Keiser University

Awarded Event

NAIA Football Championship Series

April 17 & 24, 2021

120

2,000

2,120

200

Keiser University

Awarded Event

Esports Travel Summit

July of 2023, 2024 or 2025

200

400

Palm Beach County Convention Center

Working on Bid Proposal with PBCCC

Palm Beach Poker Classic

March 18-28, 2021

500

550

150

Palm Beach Kennel Club

Awarded Event

Delray Beach Pickleball Open

March 18-21, 2021

850

1,000

1,850

1000

Delray Beach Tennis Center

Awarded Event

International Wake & Waterski Federation (IWWF) Pan American Wakeboard Championships

June 11-13, 2021

160

500

660

450

Shark Wake Park 561

Awarded Event

International Tennis Federation (ITF) Senior World Championships

May 1-14, 2022

800

1,200

2,000

2,500

The Polo Club of Boca Raton, Woodfield Country Club, Boca West Country Club, Boca Grove, PBG Tennis Center, PGA National Resort

Awarded Event

International Tennis Federation (ITF) Super-Senior World Championships

April 23-May 7, 2022

950

1,425

2,375

3,562

Delray Beach Tennis Center, Delray Beach Swim & Tennis Club & Boynton Beach Tennis Center

Awarded Event

Florida Sports Foundation Summit

May of 2022

160

240

Marriott Singer Island

Working on Bid Proposal

Palm Beach County Sports Commission Bid Calendar - FY21 Event Name

Event Date

Participants

Spectators

Total Visitors

Total Room Nights

Projected Facility

Result

DEKAFIT Presented by Spartan Race

May 1 or 8, 2021

2,000

3,000

5,000

625

Palm Beach County Convention Center

Finalizing Event Details

Legendary Sports Group Box Lacrosse

February 18-20, 2022

600

900

1500

900

Abacoa Community Park, Village Park, West Boynton Park, Caloosa Park

Finalizing Event Details

National Scholastic Athletic Foundation Outdoor Nationals

March 14-18, 2022

800

1,200

2,000

1,400

Jupiter Community High School

Working on Event Details

Professional Fighers League

April 4-August 28, 2021

500

10,000

Palm Beach County Convention Center

Reviewing Bid Opportunity

AAU Florida Gold Karate Championships

10-Apr-21

365

550

915

250

Boynton Beach High School

Awarded Event

Eminence Cup

Octobre 28-November 3, 2021

1,500

2,250

3750

6,750

Palm Beach County Convention Center

Working on Bid Proposal with PBCCC

Prmier Soccer Services Copa Rayados Internacional

November 24-28, 2021 / November 2327, 2022 / November 22-26, 2023 / November 27-December 1, 2024

5,000

7,500

12500

10,000

International Polo Club

Submitted Bid

USA Powerlifting Florida State Championships

April 10-11, 2021

150

300

Hilton Palm Beach Airport

Awarded Event

Palm Beach Volleyfest #3

March 26-28, 2021

825

1650

150

South Florida Fairgrounds

Awarded Event

Palm Beach Volleyfest #2

February 26-28, 2021

825

1650

150

South Florida Fairgrounds

Awarded Event

Cloverleaf

March 19-21, 2021

1,650

3,300

660

Palm Beach County Convention Center & South Florida Fairgrounds

Awarded Event

FAU Paradise Invitational

February 8-9, 2021

105

175

260

Boca Lago Golf Club

Awarded Event

NCAA Division I Men's Soccer National Championship First & Second Round

April 23-26, 2021

240

1,500

1,740

750

FAU Stadium

Working on Bid Proposal

NCAA Division I Women's Soccer National Championship First & Second Round

April 24-27, 2021 or April 26-29, 2021

240

1,500

1,740

750

FAU Stadium

Working on Bid Proposal

Elite Tournaments Major Soccer Tournament

December 3-5, 2022

10,000

16,000

26,000

15,600

International Polo Club

Not Awarded Event

Palm Beach Juniors Palm Beach Classic

February 12-14, 2021

825

1650

150

South Florida Fairgrounds

Awarded Event

Palm Beach Volleyfest #1

January 22-24, 2021

825

1650

150

South Florida Fairgrounds

Awarded Event

Palm Beach County Sports Commission Bid Calendar - FY21 Event Name

Event Date

Participants

Spectators

Total Visitors

Total Room Nights

Projected Facility

Result

Palm Beach Juniors Season Kickoff

January 1-3, 2021

825

1650

150

South Florida Fairgrounds

Awarded Event

Sun Conference Women's Flag Football Tournament

March 20, 2021

250

346

100

Working on Venue Specifications & Availaiblity

Not Awarded Event

CONCACAF Beach Soccer

April of 2021

200

500

700

450

Riviera Beach

Not Awarded Event

CONCACAF Olympic Qualifier

May or June 2021

2,500

2,580

500

International Polo Club or FAU Stadium

Not Awarded Event

Perfect Game WWBA World Championship

October 7-11, 2021

1,584

2,250

3,834

3,500

Rorger Dean Chevrolet Stadium

Submitted Bid Proposal

Perfect Game WWBA Freshmen World Championship

October 7-11, 2021

1,152

1,728

2,880

2,600

Ballpark of the Palm Beaches

Submitted Bid Proposal

Perfect Game WWBA 14U World Championship

October 16-19, 2021

468

702

1,170

900

Ballpark of the Palm Beaches

Submitted Bid Proposal

IWWF Pan American Wakeboard Championships

May 27-31, 2021 (Tentative)

150

500

650

450

Shark Wake Park 561

Awarded Event

Southern Invitational

March 1-2, 2021

100

150

250

200

The Falls Club

Awarded Event

Perfect Game Ultimate Baseball Championship

June 22-25, 2021

720

1080

1800

1,500

Ballpark of the Palm Beaches or Roger Dean Chevrolet Stadium

Workng on Bid Proposal

Perfect Game 13U WWBA National Championship

July 3-7, 2021

648

972

1620

1,500

Ballpark of the Palm Beaches or Roger Dean Chevrolet Stadium

Workng on Bid Proposal

Next Level Greats 7v7 Flag Football

February 6-7, 2021

300

600

150

Lake Lytal

Awarded Event

Washington Spirit Preseason Training

March 1-17, 2021

500

FAU, PBAU, Lynn University, The Gardens North County District Park

Awarded Event

International Slow Pitch Softball (ISPS) World Championship

May/June/August/September of 2021

900

1,350

2,250

500

Various Softball Fields Throughout Palm Beach County

Researching Softball Field Availability

Jackson T. Stevens Cup

October 16-19, 2022

160

3,000

3,160

500

Seminole Golf Club

Awarded Event

ClubCorp Club Life Champions Classic

October 9-17, 2021

500

750

1250

1,850

PGA National Resort & Spa

Awarded Event

USA BMX National Event

January 29-31, 2021

800

1200

2000

1,050

Okeeheelee BMX

Working on Venue Availability

Palm Beach County Sports Commission Bid Calendar - FY21 Event Name

Event Date

Participants

Spectators

Total Visitors

Total Room Nights

Projected Facility

Result

AAU Basketball South Florida Regional

January 15-17, 2021

600

1200

360

Palm Beach County Convention Center

Finalizing Proposal for Submission

USA Archery Target Nationals & U.S. Open

August 10-13, 2022 & August 9-12, 2023

400

600

1000

985

The Gardens North County District Park or the International Polo Club

Working on Bid Proposal

Southern Invitational

March 1-2, 2021

100

150

250

200

The Falls Club

Awarded Event

USGA Walker Cup

May 8-9, 2021

100

500

600

700

Seminole Golf Club

Awarded Event

National Collegiate Baseball Association (NCBA) Division I World Series

May 27th - June 4th, 2021

200

300

500

Ballpark of the Palm Beaches or Roger Dean Chevrolet Stadium

Working on Proposal

United States Collegiate Athletic Association (USCAA) National Convention

June 5-8 or June 12-15, 2022 / June 8-11 or June 15-18, 2025

160

206

Wyndham Grand Jupiter at Harbourside

Submitted Bid

Perfect Game 15U WWBA National Championship

July 9-16, 2021

5,160

7,740

12,900

15,000

Various Facilities Throughout Palm Beach County

Not Awarded Event

Perfect Game 16U WWBA National Championship

July 16-23, 2021

6,000

9,000

15,000

18,000

Various Facilities Throughout Palm Beach County

Not Awarded Event

Perfect Game 17U WWBA National Championship

July 23-30, 2021

6,000

9,000

15,000

18,000

Various Facilities Throughout Palm Beach County

Not Awarded Event

Small College Basketball Tipoff Classic

November 4-5, 2022

160

2,000

2,160

600

Greene Complex at PBAU

Did Not Pursue this Event

NXL Paintball World Cup

November 10-14, 2021

2,000

3,000

5,000

3,000

Researching Venue Opportunities

Working on Venue Specifications

ProspectWire Summer Classic

June 25-30, 2021

750

1,125

1,875

1,300

Ballpark of the Palm Beaches or Roger Dean Chevrolet Stadium

Working on Venue Availability

CSE's Southeast Softball Nationals

July 23-25, 2021

900

1,350

2,250

1,180

Seminole Palms Park, Okeeheelee Park, John Prince Park, Caloosa Park and South County Regional

Working on Venue Availability

Game Day USA Junior All American Game

January 15-17, 2021

150

225

375

300

Rinker Athletic Complex, Gardens Park

Working on Venue Availability

100,226

160,929

256,975

230,318

TOTAL Projections

Palm Beach County Sports Commission Site Visits - FY21 Organization

Event

Location

Site Visit Date

USA Taekwondo

USA Taekwondo Grand Prix Final

Palm Beach County Convention Center

8/18/2021

CONCACAF

CONCACAF U17 Women's Invitational

The Gardens North County District Park, International Polo Club, Village Park, South County Regional Park

7/29/2021

Florida Atlantic University (FAU)

Conference USA Men's & Women's Golf Championships

Banyan Cay Golf Club

7/22/2021

Perfect Game

Perfect Game All-American Showcase

Tropicana Field

7/14/2021 - 7/16/2021

ClubCorp USA, Inc. & Porsche

ClubCorp Champions Classic - Porsche Driving Experience

Palm Beach International Raceway

7/13/2021

Tropical 7's Rugby

Tropical 7's International Youth Rugby

The Gardens North County Distrcit Park, Village Park, International Polo Club, The Rapids Water Park, Loggerhead Marine Center, Lion Country Safari

7/5/2021 - 7/9/2021

Florida Sports Foundation

FSF Summit

Marriott Singer Island

6/3/2021

Perfect Game

Perfect Game Coaches Convention & Charity Golf Classic

PGA National Resort & Spa

6/2/2021

ClubCorp

ClubCorp Champions Classic

PGA National Resort & Spa

5/19/2021

Tropical 7's Rugby

Tropical 7's International Youth Rugby

Village Park, The International Polo Club & The Gardens North County District Park

5/18/2021

Sunshine State Games

Sunshine State Games Lacrosse

The Gardens North County District Park & The Ballpark of the Palm Beaches

5/5/2021

Iconic Creative Agency

Balling on the Beach

Palm Beach County Convention Center

4/29/2021

United States Ninja League

USNL Quarter & Semi Finals

Okeeheelee Park - Jim Brandon Equestrian Center Covered Arena

4/8/2021

Pro Watercross

Pro Watercross World Championship

Okeeheelee Park, Lake Ida Park, South County Regional Park

4/13/2021

DS Sports Ventures

Prospectwire Summer Baseball Event

Ballpark of The Palm Beaches, Roger Dean Chevrolet Stadium, Santaluces Athletic Complex, Gardens Park, Olympia Park

4/8/2021 - 4/9/2021

NCAA Golf

NCAA D2 Golf National Championship

PGA National Resort & Spa

4/7/2021 - 4/8/2021

US Cheerleading Association

National Cheerleading Event

Convention Center & South Florida Fairgrounds

4/1/2021

USA Track & Field

USA Track & Field Masters 5K

South County Regional Park

3/17/2021

Sport Administration

Eminence Cup

Palm Beach County Convention Center, Hilton West Palm Beach, Rosemary Square, Downtown WPB, Palm Beach Island

3/7/2021

Palm Beach County Sports Commission Site Visits - FY21 Organization

Event

Location

Site Visit Date

Legendary Sports Group

Box Lacrosse Event

Abacoa Community Park, Village Park, West Boynton Park, Caloosa Park

3/1/2021

Cressey Sports Performance

Professional Baseball Training Program & Ivy League Training Program

Cressey Sports Performance

2/12/2021

Play at the Plate

Santaluces Athletic Complex

2/12/2021

National Scholastic Athletics Foundation

NSAF Track Outdoor Nationals

Boca Raton High School, Cardinal Newman, Dwyer High School, The Benjamin School, Jupiter Community High School

2/10/2021

United States Golf Association (USGA)

Walker Cup

Seminole Golf Club

2/9/2021

MGO Events & ISHA

WBSC Baseball Americas Qualification

Ballpark of the Palm Beaches

1/26/2021

International Slow Pitch Softball

ISPS Florida Championship

Burt Aaronson South County Regional Park, Ballpark of the Palm Beaches, Okeeheelee Park & Seminole Palms Park

1/11/2021

Washington Spirit (NWSL Team)

Washington Spirit Preseason Training

Palm Beach Atlantic University's Rinker Athletic Complex, The Gardens North County District Park & PGA National

1/8/2021

World Baseball Softball Confederation (WBSC)

WBSC Baseball Americas Qualification Events and Baseball 5

Ballpark of the Palm Beaches

12/16/2020

Corrigan Sports Enterprises

Brine National Cup

The Gardens North County District Park & International Polo Club

12/15/2020

Game Day USA

Game Day USA JAAG

Miller Park, Olympica Park, Little League Park, Santaluces Athletic Complex, Phipps Park, Gardens Park, Jupiter Community Park

12/2/2020

NXL Paintball

NXL Paintball World Cup

Burt Aaronson South County Regional Park, International Polo Club, John Prince Park, Ballpark of the Palm Beaches & The Gardens North County District Park

11/17/2020

Florida Mayhem & Mutineers

Various Esport Event Opporunities

Palm Beach County Convention Center

10/29/2020

US Youth Soccer

Various Event Opportunities

International Polo Club, Village Park, The Gardens North County District Park, Spanish River Athletic Complex

10/27/2020

United States Olympic Committee (USOC)

Various Event Opportunities

Ballpark of The Palm Beaches

5/31/2021 - 6/5/2021

USA Baseball

Olympic Qualifiers and amateur baseball properties

Ballpark of The Palm Beaches

5/31/2021 - 6/5/2021

Sports ETA

Various opportunities, including the SPORTS ETA Symposium

Ballpark of the Palm Beaches

5/31/2021 - 6/5/2021

Perfect Game

Perfect Game WWBA

Jetblue Park, Lee County Sports Complex

10/8/2020

Communications-Digital Marketing Marketing & Promotions •

Designed and/or distributed E-Blasts o

Press releases published to PalmBeachSports.com • •

Watch the ESPN West Palm Top 63 Awards This Saturday! USA Baseball Road to Tokyo Began in The Palm Beaches

•

Palm Beach County Sports Commission to Host Two NAIA Women's Volleyball Invitationals

•

Four Palm Beach County Tennis Venues Receive USTA Outstanding Facility Honors

•

Summer Smash Sectional Championships Brings Top Tennis Talent to Palm Beach County

The August eNews Roundup newsletter:

Social Media & Digital Advertising Social Media:  Internally managing the PBCSC social media engagement  Developed monthly calendar of social media posts across multiple platforms  Efficiently managing HubSpot marketing software to track our social media engagement, email distribution and more Top performing social media posts: • USTA Clay Court Championships (Instagram) • Sports Facility Guide wins prestigious awards from Florida Magazine Association (Twitter) • WPTV coverage of the Back to School Football Fun Fest presented by Baptist Health (Facebook) • Lou Groza Award watch list announced (Twitter)

Earned Media

Earned Media Report from the Keiser Volleyball Invitational and the Palm Beach County Sports Commission Classic In August, the Palm Beach County Sports Commission hosted and supported two NAIA collegiate volleyball tournaments. Both events garnered nationwide participation with 26 different teams competing from around the country. The wide scope of participating schools helped both events attract strong media attention. The coverage of both events resulted in a tremendous earned media impact for the Palm Beach County Sports Commission and The Palm Beaches as a whole. The two events and our destination reached millions of people through media with  18,091,881 in total online and print audience  $405,643 in total online and print publicity

Advertising & promotion

Targeted Social Media Advertisements As a part of the Palm Beach County Sports Commission’s ongoing marketing efforts, social media advertisements are being run through Facebook and Instagram designed specifically to target event owners and sports industry professionals attending Connect Sports 2021 in Tampa. The advertisements were served to those within a short radius around the Tampa Convention Center during the three-day event. Using this geofencing tool combined with targeting for specific interests such as sports and sports events, our Sports Commission was able to reach relevant users with messaging regarding our destination. The destination and the Palm Beach County Sports Commission’s services were heavily featured in the ad with video testimonials from real event owners we have worked with.

Team USA Baseball Wins Silver in Tokyo! Road to Tokyo Began in The Palm Beaches WEST PALM BEACH, Fla. -- Team USA has won the silver medal for baseball at the Olympic Games Tokyo 2020 following a 2-0 defeat to Japan in the finals at Yokohama Baseball Stadium on Saturday. The U.S. qualified for the Olympics in an eight-nation tournament held in part in The Palm Beaches.

For the Americans, the road to Tokyo began in The Palm Beaches. Earlier this summer, the Palm Beach County Sports Commission hosted the Baseball Americas Qualifier for the XXXII Olympiad at the Ballpark of the Palm Beaches in West Palm Beach. Eight national teams, including the U.S., Dominican Republic, Venezuela, Nicaragua, Puerto Rico, Cuba, Canada, and Colombia, competed for one spot in this summer’s Olympics. The U.S. earned their spot in Tokyo after an impressive 5-0 run.

The home for the Baseball Americas Qualifier was Palm Beach County’s newest professional baseball facility, the Ballpark of the Palm Beaches. Two recent World Series champions, the Houston Astros (2017) and Washington Nationals (2019) call the Ballpark home each year for their Major League Baseball Spring Training games. Many elite baseball events have also been played at the park including the Perfect Game USA 14U Florida Showcase, Baseball Canada Junior Nationals, Palm Beach Classic, and the World Comes to The Palm Beaches. The ballpark contains a total of 13 MLB fields and five multipurpose athletic fields which are covered in beautiful Bermuda grass and cater to soccer, lacrosse, football, rugby, and more. Among the eclectic events that the venue has hosted are Battlepark Mixed Martial Arts, SoFlo Turkey Shootout in lacrosse, The Palm Beach Cup in soccer, and Sunshine Games Ultimate Frisbee.

The journey to an Olympic medal in Tokyo saw the Americans battle with the world’s best baseball teams. Playing out of Group B against Israel and South Korea, the U.S. emerged undefeated after allowing just three runs in two games. The team’s first taste of adversity came in the knockout stage when they fell 7-6 to Japan. The Olympic baseball tournament employs a double elimination system which allowed the U.S. to keep their gold medal dreams alive in a win-or-go-home game versus the Dominican Republic. The U.S. pulled out a tight 3-1 win and subsequently trounced South Korea 7-2 to earn a second chance at playing Japan. In Saturday's action, five Japanese pitchers combined for a six-hit shutout. The win marks Japan's first gold medal and fourth overall Olympic baseball medal. The United States adds a silver medal to an all-time baseball medal count of four. Saturday’s final marked the fourth time the U.S. played in an Olympic gold medal game in its history (1984, 1988, 2000), having won gold in the two most recent appearances. Additionally, Team USA’s Eddy Alvarez became just the sixth athlete all-time to win an Olympic medal in both the Summer and Winter Games. He is just the third American athlete to achieve the feat, following Eddie Egan (1920, 1932) and Lauryn Williams (2004, 2012, 2014). Alvarez won a silver medal in men’s short track speed skating in 2014.

Palm Beach County Sports Commission to Host Two NAIA Women's Volleyball Invitationals WEST PALM BEACH, Fla. -- The Palm Beach County Sports Commission and Keiser University have partnered to host two season-opening NAIA women’s volleyball events this month at Keiser University’s flagship campus in West Palm Beach. The Palm Beach County Sports Commission Volleyball Classic and the Keiser Volleyball Invitational presented by the Palm Beach County Sports Commission will take place August 12-14 and August 18-19, respectively. The two invitational events will feature a total of 26 different teams from around the country. The teams represent 14 states including Indiana, South Carolina, Montana, Kansas, Louisiana, Alabama, California, Georgia, Michigan, Wisconsin, Tennessee, Mississippi, and North Dakota. Four of the teams set to compete are ranked in the 2020-2021 NAIA Women’s Volleyball Coaches Top 25 Poll: #1 Jamestown (ND), #17 Bethel (IN), #19 Madonna (MI), #22 Keiser (FL).

Both the Classic and the Invitational are expected to create a strong economic impact for Palm Beach County. The events will attract over 500 athletes and coaches to The Palm Beaches. The Palm Beach County Sports Commission estimates $700,000 in direct visitor spending will be generated from these events.

The Palm Beach County Sports Commission and Keiser University have enjoyed a strong partnership that has seen The Palm Beaches develop into one of the leading sites for NAIA sports. Events such as the NAIA Football Championship Series, NAIA Volleyball Championship opening round, NAIA Women’s Soccer Championship opening round, the NAIA Men’s Soccer Championship, and the NAIA Women’s Golf Championship have all called Palm Beach County home. “The Palm Beach County Sports Commission is privileged to have Keiser University as a partner," said George Linley, Executive Director of the Palm Beach County Sports Commission. “Our partnership has delivered Palm Beach County numerous NAIA National Championships in addition to regional championships and national tournaments. This national volleyball invitational will bring teams from across the nation, which will create a rise in hotel occupancy and economic benefit for Palm Beach County’s hospitality industry. We could not be more thrilled to welcome these squads to The Palm Beaches.” The host site for both events will be Keiser’s recently upgraded Massimino Court. The court is home to the Seahawks’ volleyball and basketball teams. The campus also offers several venues where the school’s teams practice and compete, including the recently upgraded Keiser Football Field, which added artificial turf and new lighting in 2019; Silvester Field, home to the Seahawks baseball team; Alumni Field, where the softball team plays and practices; Vecellio Field, home to Seahawks soccer. For full schedules and results of both events, please click here: the Palm Beach County Sports Commission Volleyball Classic and the Keiser Volleyball Invitational presented by the Palm Beach County Sports Commission.

Four Palm Beach County Tennis Venues Receive USTA Outstanding Facility Honors WEST PALM BEACH, Fla. -- The United States Tennis Association (USTA) recently announced that four tennis venues in Palm Beach County were honored as a part of the organization’s Outstanding Facility Awards. The annual awards program recognizes excellence in the construction and/or renovation of tennis facilities throughout the country. The City of Palm Beach Gardens Tennis and Pickleball Center (Palm Beach Gardens), Delray Beach Tennis Center (Delray Beach), Rick Macci Tennis and Fitness Center (Boca Raton), and the Swim and Racquet Center (Boca Raton) were all recognized in the Public Courts: Large Tennis Centers (11 or more courts) category. With four venues receiving awards, Palm Beach County had the most facilities honored out of any region in the world. The City of Palm Beach Gardens Tennis and Pickleball Center is a premier community public tennis and pickleball facility, winning the 2019-2020 USTA National Member Organization of the Year, 2018 USTA Florida Member Organization of the Year Award, and 2014 USTA National Outstanding Facility Award. The center features 20 state-of-the-art hydro-grid clay courts.

A world-class facility at the entrance of picturesque and palm-lined downtown Delray Beach, the Delray Beach Tennis Center contains 14 clay courts, six hard courts, and an 8,200-seat stadium. One of the premier tennis facilities in the southeast, the center hosts many elite and charity tennis tournaments throughout the year, including the Delray Beach Open, the only ATP tour event combining an ATP 250 event with an ATP Champions Tour; the USTA Clay Court Championships; and the Chris Evert Pro-Celebrity Tennis Classic.

The Rick Macci Tennis and Fitness Center is one of Palm Beach County’s premier places to learn and play tennis. The award-winning facility featured 19 tennis courts in the heart of Boca Raton’s most versatile sports facility, the Burt Aaronson South County Regional Park.

Boca Raton’s Swim and Racquet Center is a popular place to play in Palm Beach County with over 300 patrons a day playing at the facility. The center features 26 Har Tru Courts, 12 of which are lighted for night play, and a full-service pro shop. To be considered for an award, facilities must be under the jurisdiction of a park and recreation department, an educational institution, a nonprofit corporation, or be a private or commercially-owned-and-operated facility that offers both USTA and public programming designed to help grow tennis.

Facilities were judged on the following criteria: overall layout and adaptation to the site; excellence of court surface and lights; ease of maintenance; accommodations for players, spectators, and press/officials; aesthetics; graphics (including the use of signs and landscaping); amenities such as casual seating for spectators, food services and social areas; and the facilities’ participation in USTA programs.

Summer Smash Sectional Championships Brings Top Tennis Talent to Palm Beach County WEST PALM BEACH, Fla. -- The 13th annual Summer Smash Sectional Championships, one of Florida’s premier summer tennis tournaments, has returned elite-level tennis to multiple venues in Palm Beach County. The event takes place over two weekends with the boy’s edition having taken place August 21-23 and the girls' edition set for August 2830 at the Delray Swim & Tennis Club (Delray Beach, FL), One Tennis Academy at Boca Lago Country Club (Boca Raton, FL), Boca West Country Club (Boca Raton, FL) and Palm Beach Gardens Tennis Center (Palm Beach Gardens, FL).

Over 500 players will compete throughout the two-weekend event. With the influx of players, their families, and personal coaches, the Palm Beach County Sports Commission projects a strong economic impact for Palm Beach County. In 2019, the last time the event was held before COVID-19 protocols limited the event’s size, the Summer Smash Sectional Championships generated over $300,000 in direct visitor spending.

PIM, based in Delray Beach, is the event organizer for the Summer Smash Sectional Championships as well as a variety of USTA sanctioned events in The Palm Beaches on an annual basis. Beyond youth tennis, PIM produces the Delray Beach Open, a long-running staple of the Association of Tennis Professionals (ATP) Tour. The event’s four venues represent some of the best tennis facilities in Florida. The Delray Swim & Tennis Club, the second location of the famed Delray Beach Tennis Center, features 24 clay courts and a clubhouse that has a pro shop with merchandise and locker rooms. One Tennis Academy at Boca Lago Country Club consists of 14 clay courts, four hard courts, and houses two soccer fields with an attached pro shop. Boca West Country Club boasts 29 hydro tennis courts and eight pickleball courts. The Palm Beach Gardens Tennis Center features 20 state-of-the-art hydro-grid clay courts and was recently recognized as a 2021 USTA Outstanding Facility. The event's matches are free to attend. For the complete event schedule, please click here.

Newsletter of the Palm Beach County Film and Television Commission | September 2021

IN THIS ISSUE 1 HISPANIC HERITAGE 2 NIKE PHOTOSHOOT 3 PASSPORT TO LUXURY 4 SCUBANATION FILMING 5 MEECAH FILM PREMIERE 6 WATERPARKS SPOTLIGHT 7 IN MEMORY OF ARTY FALK

2195 Southern Boulevard, Suite 520 West Palm Beach, FL 33406

pbfilm.com

ON THE TOWN CELEBRATES HISPANIC HERITAGE MONTH The rich culture of Latin and South America takes the spotlight in the next edition of On the Town in The Palm Beaches. South Florida PBS’ signature lifestyle series explores a variety of Hispanic-owned local businesses in an episode that airs Tuesday, September 28 on WPBT and Thursday, September 30 on WXEL. Hispanic Heritage Month is celebrated from September 15 – October 15 annually. “Instead of focusing on specific towns and communities as we’ve done with previous episodes, this time we’re taking a look at how the Hispanic business owners – from many regions – enrich communities in Palm Beach County,” says Joyce Belloise, Vice President of Content and Community Partnerships for South Florida PBS. Now in its fifth season, the series is hosted by versatile actor/producer/ director Frank Licari. “I did a little salsa dancing, met some amazingly talented artists and craftsmen and of course, ate Licari On Location the most delicious food – and we just barely scratched the surface! Hispanic culture and flavor is on full display in Palm Beach County. I had a blast exploring and learning about the many facets. I hope viewers enjoy Licari Learning Salsa the show as much as I did,” says Licari. On the Town recently aired a similar culture-focused episode, On the Town: Black Voices, which highlighted Black-owned businesses in the County. After airing on South Florida PBS, both shows can be viewed on demand at ThePalmBeaches.TV. See more about the series at southfloridapbs.org/on-the-town.

WNBA STARS TAKE CENTER STAGE Nike’s Jordan Brand recently tapped renowned photographer Ming Smith to capture the latest addition of eight WNBA players to their roster of brand ambassadors. Staged at Pine Glades Natural Area in Jordan’s WNBA Stars with Jordan hometown of Jupiter, the images are what Smith describes as “old as antiquity and new as today.” The WNBA superstars featured include Jordin Canada, Te’a Cooper, Crystal Dangerfield, Chelsea Dungee, Arella Guirantes, Dearica Hamby, Kia Nurse, Aerial Powers and Satou Sabally. “To have 11 Black women be a part of this brand allows the younger generation and younger women to see that they can be like us — they can have that opportunity. I didn't see Jordin Canada that growing up,” said Jordin Canada, Seattle Storm point guard in a press release. The campaign signals a bright future for the women’s game and the next generation. See more at news.nike.com. Jordin Canada

GET YOUR PASSPORT READY Passport to The Palm Beaches Season 2 will premiere on the Destination America cable channel Sunday, September 5. The luxury lifestyle series is hosted by author/producer Jacqueline Journey and produced by West Palm Beach-based production company AA Video. The new season of episodes features environmentally-friendly luxury jewelers, a world-famous family-owned outdoor BBQ spot, an award-winning destination wedding planner and extravagant oceanfront condominiums – all of which can be found in Palm Beach County! Additional segments include a visit to Panther Ridge Endangered Big Cat Conservation Center and the National Croquet Center. All episodes of Passport to The Palm Beaches are available on demand at The Palm Beaches.TV. Visit jacquelinejourney.com/passport-to-theJacqueline Journey palm-beaches for more.

FOCUS ON FILM SCUBANATION DIVES IN Off the coastline off The Palm Beaches lies diving destiny! The Emmy Awardwinning series ScubaNation will be filming 30 days of diving/snorkeling in The Palm Beaches from mid-September to mid-October. Created by Billy Catoggio, the series is dedicated to the exploration of the underwater world. Focusing on conservation and dedicated to the preservation of our oceans of life, ScubaNation will produce two shows in Palm Beach County, titled Big Animal Action and Diving with a Purpose. “These are going to be two unique shows that really show off the underwater world of the The Palm Beaches. We are excited to bring these episodes to our viewers,” said Billy Catoggio. The shows are slated to air on Fox Sports Florida Summer of 2022 and again on NBC Sports Goliath Grouper Boston. Dive in at scubanationtv.com.

MEECAH’S BREAKOUT FILM Singer and Hamilton Actress, Meecah, will premiere her debut short film Retribution in her hometown of West Palm Beach on September 15 at a live concert and drive-in screening at the South Florida Fairgrounds. When the pandemic outbreak initially took hold in 2020 and theaters were shut down, Meecah took her creative career Meecah into her own hands and filmed under strict COVID safety protocols throughout South Florida. Not only did she create an opportunity for herself, but also opened up work to a completely BIPOC cast and crew, including fight choreography by UFC fighter Din Thomas. Retribution follows the story of a young woman who seeks to destroy the chain of command responsible for her father's death. See more about the premiere at eventbrite.com/e/retribution-drive-inscreening-concert-tickets-148536593951.

INSIGHT ON INVESTMENTS Local power couple Serena Williams and Alexis Ohanian attract dozens of productions to The Palm Beaches each year, and the latest shines a spotlight on one of Ohanian’s adventure capital investments. A co-founder of Reddit, Ohanian is well-known as a savvy, sought after investor. ALT, a company that Williams & Ohanian markets itself as “increasing the transparency and liquidity of alternative assets”, hosts an exchange for professional sport cards that can be traded like stocks. Beyond the Pines Studios & Productions out of West Palm Beach filmed an informal interview and conversation between Chris Jackson, Relationships Manager for Alt and Ohanian at Alexis and Serena’s compound in Jupiter. Capturing the conversation on camera adds a new layer to Alexis Ohanian as he speaks on an array of subjects, such as sports card trading investments 101, the future of ALT and more. Trade away at onlyalt.com.

LAKE WORTH IS WHERE THE HEART IS Vice Media, in association with the National Association of Realtors (NAR), is currently in Season 4 of its NAR web series that delves into the stories behind what makes a house a home. From multi-generational dwellings suitable for aging relatives, to first homes for single parents, each narrative sheds a light on the importance of finding the right fit for a long-term residence. Season 4 is titled Where The Heart Is, and one of the segments recently filmed in Lake Worth Beach spotlights a disabled real estate agent who helped a disabled couple find an accessible home during the pandemic. In addition to filming in the neighborhood, the crew captured establishing shots along Lake and Lucerne Avenue, the William O. Lockhart Municipal Pier, and Delray Beach. Watch the series at video.vice.com/en_us/show/nar-s4. Lake Worth Beach

LOOK OUT FOR SCREENS AIRING THE PALM BEACHES TV

The Palm Beaches TV (PBTV), as overseen by The Palm Beach County Tourist Development Council, continues to distribute over 40 hours of original programming. This 24/7 channel provides all the family-friendly, iconic, and little-known offerings of Palm Beach County. Available as a designated channel in nearly 4,000 hotel rooms, on Roku, via mobile app and online at ThePalmBeaches.TV, the channel offers inspiration and some of the best experiences and backdrops of the destination delivered through the lens of lively storytelling. PBTV can also been seen at The Palm Beaches Convention Center, where attendees can gather, watch and be inspired to make a return trip or extend their stay. In addition, PBTV is playing at the Palm Beach International Airport. Travelers can find out what they can experience while in the area by watching the screens above the carousels in the baggage claim area. For more information, visit ThePalmBeaches.TV. 4D

FOCUS ON FILM THE COLLEGE TOUR AT FAU The College Tour is a web series that reveals what life is like on college campuses across the country and around the world. The show recently explored Florida Atlantic University (FAU) in Crew at FAU Stadium Boca Raton for an upcoming episode. “The idea for The College Tour was inspired by my 16year-old niece,” said creator and host, Alex Boylan. “Because of the pandemic and finances, she wasn’t able to tour colleges, so we created a series for young people like her who are interested in attending college!” In this innovative and informative series, each story is told by real students, professors, and alumni who are currently enrolled or who have attended the featured college. Over the summer, Boylan and his crew visited FAU and many of the surrounding attractions to entice aspiring students to our area. To catch the fun and see more FAU Owl with Boylan episodes, visit thecollegetour.com.

SEARCHING IN SPANISH RIVER Waves lap along a beach as a man comes upon a mysterious message in a bottle in Searching For Treasure, a short film by up-and-coming filmmaker Felipe Martinez Carbonell. Filmed at Spanish River Park in Boca Raton, the story unfolds as the man follows a map to a treasure chest within the ocean. “For this film I was largely inspired by the BLM movement. I want to show the audience that our surroundings can teach and show us a completely new world that we often ignore,” said Martinez Carbonell. With coast-to-coast home bases in both Los Angeles and Boca Raton, Martinez Carbonell’s company Hemisferio Films is a multicultural, full service creative agency and design studio. See more at felipemartinezcarbonell.com. Herbert Coleman in Film Still

SNAKEHEAD SECURES DISTRIBUTION Snakehead, the story about a Chinese immigrant seeking a better life for her family, filmed key action scenes aboard the Monarch Countess vessel docked at the Port of Palm Beach. The crime thriller has been on the 2021 film Still from Snakehead festival circuit and recently scored a distribution deal with Samuel Goldwyn Films and Roadside Attractions. Director Evan Jackson Leong shares that he’s “extremely excited to find a partner with Samuel Goldwyn to bring this story to the world.” President Peter Goldwyn believes this is a “compelling story with strong performances that brings together the modern-day gangster movie that audience[s] will be thrilled by.” Meanwhile, Roadside Attractions is a film production and distribution company with titles such as Manchester by the Sea (Academy Award Winner for Best Screenplay) and Dear White People (Independent Spirit Award Winner). To learn more about Snakehead, visit arowanafilms.com.

TRUTH REVEALED IN NEW WEB SERIES Step into the booth and confess your deepest secrets on the hilarious pop-up reality show, Free Drink Confessional! Produced by Roll On It Productions out of Wellington, the web series proves that there are no limits on what people will confess when a free drink is offered as a reward. Show host “Reverend Tom”, representing “Our Lady of Floridaman”, set ups his traveling booth at popular restaurants throughout The Palm Beaches to speak with a chatty cast of characters. Filming locations so far have Herbert Coleman included Abacoa Town Center, Delray Hideaway and downtown West Palm Beach. “You can’t make this stuff up!” said show host and producer Tom Cunningham. “These hilarious stories are proof that truth is stranger than fiction.” See more at facebook.com/freedrinkconfessional.

FRIDAYS ARE FOR FILM Film Florida launched a new event series titled Film Florida Fridays (FFF) earlier this year as an opportunity to meet and engage with key industry professionals at the forefront of content creation, innovation, and the promotion and development of Florida's entertainment production industry. Beginning with a spotlight on Black Industry Leaders: Part 1 and 2 with special guests Thom Gossom Jr., Marco Mall, Ronald Baez and M. Denise Simmons, the following months have included guests like State Film Commissioner Niki Welge and renowned Location Scouts/Managers Maria Chavez, Leah Sokolowsky and Stacey McGillis. The free event is designed to encourage open, inclusive conversations about current topics, initiatives and relationship-building. The next FFF will take place on September 10 featuring Film Commissioners Gail Morgan (Destin-Fort Walton Beach; Film Florida President) and Sandy Lighterman (Miami-Dade County; Film Florida VP). See more at filmflorida.org. 4D 3

FOCUS ON FILM FLASHBACK FEATURE: UP CLOSE & PERSONAL Up Close & Personal is a charming romantic drama starring Michelle Pfeiffer alongside Robert Redford. The 1996 film focuses on an ambitious young woman named Tally (Pfieffer) who lies on her resume and then falls in love with her boss (Redford) as she seeks to build a career in broadcast journalism. Production crews came to The Palm Beaches, where filmmakers used sugar cane fields just south of 20 Mile Bend bridge to cheat scenes in Vietnam. The film was nominated for an Oscar and a Golden Globe for Best Original Song for Celine Dion’s Because You Loved Me, which went on to win a Grammy Award in 1997. See more at wikipedia.org/wiki/Up_Close_%26_Personal_(film).

LOCATION SPOTLIGHT WATER PARKS IN THE PALM BEACHES Water parks are a great backdrop for summer lifestyle and action images. Recently included in USA Today’s Top “10 Best” Reader’s Choice, Rapids Water Park in Riviera Beach presents 42 thrilling water rides Rapids Water Park and a seven-story speed slide for thrill seekers, along with mild slides and a lazy river for those who are taking it easy. The flow rider simulates waves so visitors can try surfing and bodyboarding. Cabanas are available to keep models and actors out of the sun between takes. Rapids is a popular option for music videos and swimsuit catalogs. Calypso Bay is an exciting water park with two four-story high waterslides and a separate lap pool for more athletic angles, plus two diving boards. Located inside Seminole Palms Park in Royal Palm Beach, the park itself is geared Calypso Bay for sports with baseball, softball and multi-use fields along with grill and picnic areas. With a 1,000-foot lazy river ride, water obstacle course and two four-story water slides, Coconut Cove Waterpark is not to be overlooked for water activities and catalog work. Located in Burt Aaronson South Coconut Cove Waterpark County Regional Park in Boca Raton, the huge parking lot can accommodate most film projects along with party rooms that can be used to hold and house talent or extras. See more at pbfilm.com/location-directory.

EDUCATION CORNER GARDENS HIGH BIDS FAREWELL TO ICON Beloved educator Arty Falk passed away in August at 67 years young. Adored by generations of students at Palm Beach Gardens High School (PBGHS), Arty fostered an atmosphere of fun and Arty Falk laughter, and created a positive influence on countless students during his 40+ years as an educator, beginning in Brooklyn and culminating in Palm Beach Gardens. “Arty was amazing!” said Ryan Dockery, Film & TV instructor at PBGHS. “He launched our Five-Star Magnet Program back in the early 90's and was the coordinator until 2007. He then became the Assistant Principal until he retired in 2016, although he never stopped coming to school. He loved it!” Never without his signature fedora, Arty coached girls' basketball, loved announcing the football games, and led the Homecoming Parade Kayla Cares 4 Kids Kazoo Band every year. He also immersed himself in volunteer work with organizations such as Relay for Life, Kayla Cares 4 Kids, and Junior Achievement. The iconic Arty Falk Golf Classic will forever bear his name as a memory of his numerous charitable efforts. “Arty created one of the best business advisory boards in the county at Gardens High School,” said Chuck Elderd, PBC Film Commissioner. “Their students have amazing opportunities to gain real world experience working with businesses on the board.” Arty Falk will forever be missed by the students, parents, staff, and faculty he encountered along the way, and will forever be a Gardens Gator!

Co-Editors: Christy Andreoni & Phyllis Man, Assistant Editor: Kelly King, Contributors: Christopher Cobb, Alberto Jordat, Lauren Tobin

* Co-Editors: Phyllis Man and Christy Tricoli *Assistant Editor: Kelly King | To be included in this newsletter please call 561.233.1000 or email Ctricoli@pbfilm.com

To be included in this newsletter please email candreoni@pbfilm.com or call 561.233.1000

PALM BEACH COUNTY FILM & TELEVISION COMMISSION Film Commissioner Chuck Elderd | Deputy Film Commissioner & Director of Finance Michelle Hillery Director of Operations & Production Christy Andreoni | Director of Development & Marketing Phyllis Man PR & New Marketing Strategist Lauren Tobin | Locations & Creative Marketing Specialist Kelly King Production Consultant Christopher Cobb | Office Administrator Alberto Jordat

Production Activity Report For July 2021 Variance Explanations Percentage change variances of ± 10% in performance statistics are typically explained in this section. However, due to the Coronavirus’ impact on Palm Beach County’s production industry beginning in March 2020, year-over-year percentage changes in each category show major increases due primarily to the stability the industry has reached in recovering business lost amidst global lockdowns during the pandemic. For a more detailed historical context of COVID-19’s impact timeline for Palm Beach County and the state of Florida as compared to the U.S. at large, please refer to the March – December 2020 Production Activity Reports. Percentage change variances of ± 10% are as follows for the July 2021 year-to-date production statistics: 1. 2. 3. 4. 5. 6. 7.

Production Revenue: 27% increase Hotel Room Nights: 44% increase Production Days: 35% increase Total Productions: 73% increase Total Leads: 38% increase Lead Responses: 36% increase Lead Conversions: 75% increase

In comparison to pre-pandemic numbers from 2019, cumulative totals for Production Days, Permits, NonPermitted Productions, Leads and Lead Conversions for January–July 2021 have surpassed that of January– July 2019, showing that the Palm Beach County production industry is adjusting and recovering from the hardships and obstacles presented by the pandemic. In fact, a record number of permits have been issued in the first seven month of the calendar year (238 vs. previous record of 221 in 2017). Notable productions that have contributed to the economic recovery evidenced in the data collected this month include photoshoots for major brands like Lilly Pulitzer and publications like Golf Digest and Cosmopolitan Magazine, as well as television series like HGTV’s Renovation Island and Amazon’s The College Tour. Additionally, the Tourism Branded Content Sponsorship Program has continued on-location production and post-production on several series including On The Town in The Palm Beaches, Birding Adventures of The Palm Beaches and Passport To The Palm Beaches. In the midst of the recovery process, the FTC staff actively generates and pursues leads for new business. While major production epicenters like California and New York were undergoing continuous shutdowns to slow the spread of COVID-19 in January and February 2021, Florida remained open for business while making health and safety a priority on set, and continues to do amidst the growing cases associated with the Delta variant. The State Film Commission’s number of leads has more than doubled over last year, showing that this is a statewide trend. The FTC cultivates those relationships with returning clients to keep Palm Beach County top of mind as safe, reliable place for production to take place.

4.E.

January 2021 Production Activity Report July 2021 Production Activity Report PRODUCTION REVENUE

July 2020

YTD 2020

July 2021

YTD 2021

$10,017,274

$77,779,664

$12,132,306

12-MONTH ROLLING REVENUE August 2020 - July 2021

CHANGE

$98,613,241

27%

$192,151,101

HOTEL ROOM NIGHTS

529

4,695

1,002

6,766

44%

PRODUCTION DAYS

538

3,255

604

4,405

35%

Permits Issued Non-Permitted Productions TOTAL PRODUCTIONS

23 12 35

129 107 236

28 21 49

238 171 409

84% 60% 73%

State FC and Susan Simms Other Leads and Return Clients

3 20

13 139

6 14

27 182

108% 31%

TOTAL LEADS

152

209

38%

LEAD RESPONSES

152

206

36%

75%

1,384

15,672

1,709

16,428

LEAD CONVERSIONS WEBSITE UNIQUE VISITORS

4.E.

Palm Beach Convention Center FINANCIAL OPERATIONS ANALYSIS REPORT-BUDGET COMPARISON For the Ten Months Ending July 2021 Period To Date Actual

Curr Budget

Year To Date Budget Var

OPERATING REVENUE SPACE RENTAL ADVERTISING INCOME NET BUILDING SERVICES REVENUE NET F&B REVENUE NET PARKING NET EXHIBITOR SERVICES NET AUDIO VISUAL NET MISC INCOME(EXPENSE)

176,186 0 22,141 42,005 16,946 15,825 15,924 (11,559)

36,700 0 4,400 4,460 2,880 0 340 (6,190)

139,486 0 17,741 37,545 14,066 15,825 15,584 (5,369)

TOTAL OPERATING REVENUE

277,468

42,590

234,878

OPERATING EXPENSES EXECUTIVE MARKETING FINANCE EVENT PRODUCTION OPERATIONS - ADMIN/OVRHEAD OPERATIONS - SECURITY OPERATIONS - IT OPERATIONS - PARKING OVERHEAD

36,150 38,447 2,751 26,147 173,721 18,975 12,603 20,882 30,441

42,110 56,360 28,170 35,050 234,600 34,230 18,640 29,490 30,830

TOTAL OPERATING EXPENSES

360,116

NET OPERATING INCOME (LOSS)

(82,648)

OPERATIONAL CAPITAL EXPENSES NET OPERATING INCOME (LOSS) AFTER CAP-X

Balance Brought Forward Transfers In 1st Cent Fund Statutory Holdback Pool Investment Interest Income City of WPB Contributions Statutory Holdback Return PYF Total Direct County Revenue* Direct County Expenses Legal Services Insurance & Surety Bonds Inspector General Fee Materials/Supplies Operating/Other Operating Expenses Indirect PBCCC Incentive Funding Total Direct County Expenses* Net Income (Loss)

0 (82,648)

(146) (146)

Actual

Annual Budget Budget Var

Actual

1,690,300 0 346,050 1,557,000 382,050 94,400 296,860 (61,900)

(755,285) 10,000 (121,196) (1,511,813) (151,563) (36,699) (144,093) 160,200

935,015 10,000 224,854 45,187 230,487 57,701 152,767 98,300

1,754,309

4,304,760

(2,550,451)

5,960 17,913 25,419 8,903 60,879 15,255 6,037 8,608 389

253,803 271,766 87,016 186,468 1,218,629 198,223 129,947 194,313 275,860

319,010 449,480 247,420 274,490 2,138,460 295,050 180,880 307,760 299,350

509,480

149,364

2,816,023

4,511,900

(466,890)

384,242

(1,061,714)

5,800 (472,690)

(5,800) 390,042

935,015 10,000 224,854 45,187 230,487 57,701 152,767 98,300

Curr Budget

(12,477) (1,049,237)

1,754,309

4,532,000

(2,787,691)

65,207 177,714 160,404 88,022 919,831 96,827 50,933 113,447 23,490

253,803 271,766 87,016 186,468 1,218,629 198,223 129,947 194,313 275,860

424,100 561,500 298,700 333,500 2,568,300 352,700 210,800 356,900 388,000

170,297 289,734 211,684 147,032 1,349,671 154,477 80,853 162,587 112,140

1,695,877

2,816,023

5,494,500

2,678,477

(1,061,714)

18,000

(30,477)

(12,477)

(225,140)

(824,097)

(1,049,237)

(2,250,000) 199,251 7,676 41,667 (2,001,406)

2,250,000 (199,251) 208,333 2,259,083

45,252 45,252

333 37,500 1,250 500 16,607 51,667 107,857

333 37,500 1,250 500 (28,645) 51,667 62,605

227,529 5,778 94,894 26,266 354,468

3,333 375,000 12,500 5,000 166,070 516,667 1,078,570

(128,046)

(580,547)

452,501

(1,146,028)

(844,985) 10,000 (140,626) (1,606,813) (164,613) (44,699) (158,593) 172,640

(854,574)

7,676 250,000 257,676

955,373

Budget Var

1,780,000 0 365,480 1,652,000 395,100 102,400 311,360 (74,340)

(207,140)

(146) (146)

Annual Budget

3,333 147,471 6,722 5,000 71,176 490,400 724,102 (2,101,401)

(962,500)

(99,214)

30,000

(42,477)

(992,500)

(56,737)

7,676 250,000 257,676

2,443,728 2,700,000 (239,101) 250,000 5,154,627

(2,443,728) (2,700,000) 239,101 7,676 (4,896,951)

227,529 5,778 94,894 26,266 354,468

4,000 450,000 15,000 6,000 199,284 620,000 1,294,284

(1,146,028)

2,867,843

4,000 222,471 9,222 6,000 104,390 593,734 939,816 (4,013,871)

4 - F1

Palm Beach Convention Center FINANCIAL OPERATIONS ANALYSIS REPORT-PRIOR YEAR COMPARISON For the Ten Months Ending July 2021 Period To Date Actual MTD Current Year

Actual MTD Prior Year

Year To Date MTD Variance

Actual YTD Current Year

OPERATING REVENUE SPACE RENTAL ADVERTISING INCOME NET BUILDING SERVICES REVENUE NET F&B REVENUE NET PARKING NET EXHIBITOR SERVICES NET AUDIO VISUAL NET MISC INCOME(EXPENSE)

176,186 0 22,141 42,005 16,946 15,825 15,924 (11,559)

197 0 4,163 (67,954) 5,178 0 (10,644) (766)

175,989 0 17,978 109,959 11,768 15,825 26,569 (10,793)

TOTAL OPERATING REVENUE

277,468

(69,827)

347,295

OPERATING EXPENSES EXECUTIVE MARKETING FINANCE EVENT PRODUCTION OPERATIONS - ADMIN/OVRHEAD OPERATIONS - SECURITY OPERATIONS - IT OPERATIONS - PARKING OVERHEAD

36,150 38,447 2,751 26,147 173,721 18,975 12,603 20,882 30,441

37,672 39,909 18,967 28,317 132,978 24,460 11,937 39,185 27,060

1,522 1,462 16,216 2,170 (40,743) 5,485 (666) 18,303 (3,381)

TOTAL OPERATING EXPENSES

360,116

360,484

NET OPERATING INCOME (LOSS)

(82,648)

(430,311)

OPERATIONAL CAPITAL EXPENSES NET OPERATING INCOME (LOSS) AFTER CAP-X

COUNTY FUNDING ACTIVITY FUNDING RECEIVED FROM COUNTY FUNDING PAID TO COUNTY TOTAL NET COUNTY FUNDING ACTIVITY NET F&B OPERATING INCOME (LOSS) AFTER COUNTY FUNDING

6,665

368

347,663 (6,665)

935,015 10,000 224,854 45,187 230,487 57,701 152,767 98,300

Actual YTD Prior Year

Variance

1,514,943 10,000 335,455 1,432,556 376,644 89,628 239,562 (42,095)

(579,927) 0 (110,601) (1,387,369) (146,157) (31,927) (86,795) 140,395

1,754,309

3,956,692

(2,202,382)

253,803 271,766 87,016 186,468 1,218,629 198,223 129,947 194,313 275,860

285,811 393,985 197,619 231,710 1,647,020 256,645 138,529 262,767 287,736

32,009 122,219 110,602 45,242 428,391 58,423 8,582 68,454 11,876

2,816,023

3,701,821

885,798

(1,061,714)

254,870

(1,316,584)

(12,477)

11,923

(24,401)

242,947

(1,292,184)

(82,648)

(436,976)

354,328

(1,049,237)

283,874 (371,428)

339,773 0

(55,899) (371,428)

2,450,483 (911,727)

(87,554)

339,773

(427,327)

1,538,756

(981,628)

2,520,384

(170,202)

(97,203)

(72,999)

489,519

(738,681)

1,228,201

3,351,724 (4,333,352)

(901,241) 3,421,625

4-F2

Marketing Report – September 2021 September Events PB Association of Realtors Centro Familiar De Adoracion Two Nights of Miracle Palm Beaches Spectra Food Service & Hospitality VMware UserCon 2021 Athena Awards Luncheon NHLA Annual Convention

09/03/21 09/06/21 09/10/21 09/13/21 09/14/21 09/17/21 09/20/21

09/03/21 09/06/21 09/11/21 09/17/21 09/14/21 09/17/21 09/25/21

300 400 450 12 50 400 600

Meeting

Definite

Meeting

Tentative

Meeting

Definite

Meeting

Definite

Meeting

Definite

Banquet

Prospect

Convention

Definite

Social Media Followers Facebook –8,308 (June) to 8,349 (July) Instagram –1,993 (June) to 2,018 (July) Twitter - 3,110 (June) to 3,104 (July) Instagram Monthly Total Interactions – 201 (June) to 66 (July) Impressions – 4,272 (June) to 4,945 (July) Reach – 947 (June) to 3,050 (July) Generate Profile Visits – 349 (June) to 124 (July) Facebook Monthly Total People Reached – 435 (June) to 77,579 (July) Post Engagements – 9,516 (June) to 5,332 (July) Page Likes – 25 (June) to 13 (July)

Google Analytics

Media Alerts "Palm Beach County Convention Center" Diversity, inclusion in tourism take center stage [google.com] WPTV.com Inside the Palm Beach County Convention Center, class was in session. "It's all about creating and advancing the conversation about race, equity, and ... PUBLIC SAFETY/GUEST SERVICES MANAGER |Palm Beach County Convention Center Spectra ... [google.com] Sports Jobs - TeamWork Online's Portal to Jobs in Sports PUBLIC SAFETY/GUEST SERVICES MANAGER |Palm Beach County Convention Center - Spectra (West Palm Beach · FL). Spectra jobs. Sports Jobs ...

Palm Beach County Convention Center on WPEC (CBS) - West Palm Beach, FL [mms.tveyes.com] CBS12 News This Morning 5:30AM 8/24/2021 5:33:23 AM Play [mms.tveyes.com]

schools about it are. terry warns teens live at the palm beach county convention center for that chamber of commerce's annual back to school breakfast terri. they've been having this for

Palm Beach County Convention Center on WPEC (CBS) - West Palm Beach, FL [mms.tveyes.com] CBS12 News This Morning 6AM 8/24/2021 6:32:37 AM Play [mms.tveyes.com]

county schools are terry. horns teens live at the palm beach county convention center for the chamber of commerce's annual back to school breakfast terri. they've been having this

Palm Beach County Convention Center on WPEC (CBS) - West Palm Beach, FL [mms.tveyes.com] CBS12 News This Morning 6AM 8/24/2021 6:34:20 AM Play [mms.tveyes.com]

started, we'll head right inside the palm beach county convention center and try to get all of these parents. questions answer actually map. >>right. terry 634 list around up here

Palm Beach County Convention Center on WPEC (CBS) - West Palm Beach, FL [mms.tveyes.com] CBS12 News This Morning 6AM 8/24/2021 6:54:26 AM Play [mms.tveyes.com]

county schools is set to speak here at the palm beach county convention center. we are expecting to hear from him about covid 19 something on the top of everyone's mind. we are not starting just

Palm Beach County Convention Center on 850 WFTL - West Palm Beach, FL [mms.tveyes.com] 8/29/2021 11:35:24 AM Play [mms.tveyes.com]

beautiful Yeah, October 14. Palm Beach County. You're going to be at the Palm Beach County convention center right there off truly Boulevard at TIAA. For those of you who never been at the Palm Beach County conventions so very nice all fantastic facility absolutely beautiful.

DEFINITE Room Rental by Month

Booked Date Oct-20 Nov-20 Dec-20 Jan-21 Feb-21 Mar-21 Apr-21 May-21 Jun-21 Jul-21 Aug-21 Sep-21 ACTUAL BUDGET Variance Prospects Cancels

$ $

Oct-20 37,648 37,648 37,648 37,648 37,648 37,648 37,648 37,648 37,648 37,648 37,648 37,648 37,648 $ 191,700

Nov-20 8,325 8,325 8,325 8,325 8,325 8,325 8,325 8,325 8,325 8,325 8,325 8,325 8,325 $ 127,800

Dec-20 94,900 94,900 111,675 111,675 111,675 111,675 111,675 111,675 111,675 111,675 111,675 111,675 111,675 $ 243,200

Jan-21 65,548 67,682 54,208 57,675 57,675 57,675 57,675 57,675 57,675 57,675 57,675 57,675 57,675 $ 204,100

Feb-21 123,000 203,995 103,380 120,205 115,125 115,125 115,125 115,125 115,125 115,125 115,125 115,125 115,125 $ 334,700

Mar-21 Apr-21 May-21 Jun-21 Jul-21 Aug-21 Sep-21 94,538 153,018 109,280 131,925 87,350 132,619 50,085 56,038 42,593 146,180 95,450 115,550 132,619 83,235 139,827 25,768 162,335 75,250 85,550 121,119 84,735 135,162 25,768 162,335 75,250 85,550 121,119 84,735 44,862 126,683 99,680 116,295 128,550 121,119 110,860 63,030 42,893 107,000 77,525 115,550 121,119 88,235 63,030 73,743 127,600 113,045 130,050 121,119 88,235 63,030 73,743 174,465 113,045 137,450 136,119 119,410 63,030 73,743 174,465 102,573 137,450 137,769 119,410 63,030 73,743 174,465 102,573 176,188 136,919 128,598 63,030 73,742 174,465 102,573 176,188 77,919 77,238 63,030 73,742 174,465 102,573 176,188 77,919 71,513 63,030 $ 73,743 $ 174,465 $ 102,573 $ 176,188 $ 77,919 $ 71,513 192,000

8/31/2021

updated:

TOTALS 1,088,236 1,084,215 1,009,820 1,025,447 1,078,497 945,800 1,047,270 1,147,710 1,138,888 1,185,964 1,075,603 1,069,878 1,069,879 1,780,000

128,100

79,800

36,700

52,900

36,800

$ $ $ $ $ $ $ $ $ $ $ $ $ $

(78,457) $

46,365

22,773

139,488

25,019

34,713

44,000

39,650

152,200

(154,052) $

(119,475) $

(131,525) $

(146,425) $

(219,575) $

(128,970) $

(710,121)

August 2021 Project Status Report Department of Environmental Resources Management Tarpon Cove: The acquisition of beneficially reusable sand generated from the Town of Palm Beach Marina dredging project is nearing completion with approximately 107,500 cubic yards dredged so far and 1,000 cubic yards remaining. The next phase of the project will begin in September with the placement of rock and sand to construct two new mangrove islands and coastal bird nesting habitat in the northern area of the project. Completion of this phase is anticipated in spring 2022. The project is funded by three Florida Fish and Wildlife Conservation Commission agreements totaling $2.1 million, U.S. Fish and Wildlife Service grants for National Coastal Wetlands Conservation and State Wildlife, and a National Oceanic and Atmospheric Administration Hurricane Irma Fisheries Disaster Recovery Grant. Additionally, State of Florida Lake Worth Lagoon Appropriations and County funds are also contributing towards the project.

CORAL REEF SURVEY

TARPON COVE CONSTRUCTION

Coral Reef Surveys: ERM staff are out and about this summer monitoring natural reefs in Palm Beach County as part of the Florida Reef Resilience Program (FRRP) Disturbance Response Monitoring (DRM) effort. The FRRP is a collaborative program among reef managers, scientists, and conservation organizations in Florida to develop, implement, and support resiliencebased management strategies for coping with climate change and other stresses on our Florida reefs. DRM started in 2005 as part of the FRRP Bleaching Response Plan and is now the largest coordinated coral condition monitoring program in the world! To complete this type of monitoring, divers survey natural reef sites from Martin County to the Dry Tortugas during the months of peak thermal stress, recording coral health and demographic data underwater. In Palm Beach County, staff are assigned random survey sites at roughly 60 feet of depth and work through the season to monitor each site before submitting the data to staff from Florida Fish and Wildlife Research Institute. Each year, a quick-look report is produced based on survey results. These results inform both reef managers and researchers on the health and condition of corals along the Florida Reef Tract. Quick Look Reports from 2011 to 2020 can be downloaded directly from the DRM website on the ‘Surveyor Trainings and Resources’ at: https://ocean.floridamarine.org/FRRP/Home/About.

Palm Beach County Board of County Commissioners Dave Kerner, Mayor, Robert S. Weinroth, Vice Mayor, Maria G. Marino, Gregg K. Weiss, Maria Sachs, Melissa McKinlay, Mack Bernard

Sea Turtle Nest Evaluations: Throughout August, ERM hosted four public sea turtle hatch success evaluations in Palm Beach County. These events, authorized by the Florida Fish and Wildlife Conservation Commission, educated nearly 100 guests about sea turtle biology and conservation, and provided a unique opportunity to interact with Palm Beach County biologists during a live inventory of a recently hatched nest. These evaluations provide crucial data for resource managers across the state of Florida. Occasionally during these events, biologists find live hatchlings that have yet to make it out of the nest on their own, although there is no guarantee of seeing hatchlings. A key take-away from this educational opportunity is to remind guests to be mindful of our hatchlings during this time of year by keeping our beaches dark.

NEST EVALUATION

SandSpur Ultra at Jupiter Ridge: On August 14th, the Sandspur Ultra group held their 4th annual Trident race at Jupiter Ridge Natural Area. For the first time ever, the race offered three different options for participants: a day half-marathon, a night half-marathon, and the “maratón de las muertes” for those brave enough to attempt both half-marathons in a single day! In total, there were 78 runners and 66 finishers from four different states. The Sandspur group’s next event at Jupiter Ridge spans two days, December 11th and 12th, with events totaling 81.1 miles! VA Kayaking Event: ERM staff had the privilege to take a group of veterans from the WPB Veteran’s Affairs Medical Center on a kayaking excursion. The group enjoyed a beautiful morning paddle at Winding Waters Natural Area.

SAND SPUR TRIDENT RUN

Adventure Awaits Fall 2021: ERM staff will be kicking off the fall session of Adventure Awaits with eighteen events, including Trail Runs, Photography Workshops, Swamp Tromps and Paddles hosted throughout Palm Beach County’s Natural Areas. All events are free and open to the public.

Adventure Awaits: Register NOW for a FREE event at PBCERM.EVENTBRITE.COM!

UPCOMING ERM EVENTS • • • • • •

September 8: MORNING BIKE RIDE at Cypress Creek September 8: SWAMP TROMP at Sweetbay September 8: FISHING CLINIC at Cypress Creek September 11: A HIKE IN THE MANGROVES at Jupiter Ridge September 18: FOUR MILE FULL MOON TRAIL RUN at Cypress Creek September 22: MEET THE SNOWBIRDS at Frenchman’s Forest

Palm Beach County Board of County Commissioners Dave Kerner, Mayor, Robert S. Weinroth, Vice Mayor, Maria G. Marino, Gregg K. Weiss, Maria Sachs, Melissa McKinlay, Mack Bernard

PALM BEACH INTERNATIONAL AIRPORT TRAFFIC REPORT for the period ended July 2021

Jul 2021

Jul 2020

Percent Change

12 Months 12 Months ended Jul ended Jul 2021 2020

Percent Change

Total Passengers

445,108

114,746

287.9%

3,772,672

4,786,241

-21.2%

Total Estimated Seat Capacity (1)

509,881

298,878

70.6%

5,647,086

6,642,138

-15.0%

Estimated Load Factor (2)

87.3%

38.4%

48.9%

Total Cargo Tons (3)

2,389

2,558

-6.6%

31,228

29,175

7.0%

254,471

157,958

61.1%

2,818,689

3,285,399

-14.2%

Air Carrier Operations (4)

3,492

2,040

71.2%

38,190

44,226

-13.6%

GA & Other Operations (5)

6,132

5,443

12.7%

103,136

78,215

31.9%

Total Operations (5)

9,624

7,483

28.6%

141,326

122,441

15.4%

Landed Weight (thousands of lbs)

66.8%

72.1%

-5.3%

(1) Estimated Seat Capacity; Adjusted Innovata/OAG Scheduled seats, actual capacity may vary (2) Percentage Change in load factor is stated in absolute difference (3) Freight plus mail in US Tons (4) Landings plus Takeoffs, includes cargo carriers (5) Per FAA Tower Palm Beach County Department of Airports 846 PBIA, West Palm Beach , FL 33406-1470 www.pbia.org

4.J.

PALM BEACH INTERNATIONAL AIRPORT ENPLANEMENT TRAFFIC REPORT for the period ended July 2021 Airline Percentage of Market

Jul 2021

Enplaned Passengers Total Enplaned Passengers Delta Air Lines American Airlines JetBlue Airways United Southwest Airlines Allegiant Air, LLC Frontier Airlines Spirit Airlines Bahamasair Sun Country, Inc. a Minnesota Swift Air Air Canada

222,885 57,311 52,879 50,042 30,662 17,435 5,661 5,207 2,810 734 144 -

Market Share 100.00% 25.71% 23.72% 22.45% 13.76% 7.82% 2.54% 2.34% 1.26% 0.33% 0.06% 0.00% 0.00%

12 Months ended Jul 2021

Enplaned Passengers 1,891,100 413,456 490,026 436,711 254,998 169,466 40,337 47,068 34,324 2,777 1,307 420 210

Market Share

100.00% 21.86% 25.91% 23.09% 13.48% 8.96% 2.13% 2.49% 1.82% 0.15% 0.07% 0.02% 0.01%

PALM BEACH INTERNATIONAL AIRPORT TRAFFIC REPORT for the period ended July 2021 Change in Enplanements by Airline

Jul 2021

Total Enplaned Passengers Delta Air Lines American Airlines JetBlue Airways United Southwest Airlines Allegiant Air, LLC Frontier Airlines Spirit Airlines Bahamasair Sun Country, Inc. a Minnesota Swift Air Air Canada

Jul 2020

Enplaned Passengers

222,885 57,311 52,879 50,042 30,662 17,435 5,661 5,207 2,810 734 144 -

61,123 13,604 21,834 10,110 4,326 6,369 3,071 1,582 227 -

Change in Month to Month enplanements Change 161,762 43,707 31,045 39,932 26,336 11,066 2,590 3,625 2,810 507 144 -

Percentage Change 264.6% 321.3% 142.2% 395.0% 608.8% 173.7% 84.3% 229.1% n/a 223.3% n/a n/a n/a

AIRPORTS COUNCIL INTERNATIONAL Monthly Airport Traffic Statistics West Palm Beach, Florida, United States of America Palm Beach International Airport for the period ended July 2021

Jul 2021

Jul 2020

3,324

1,872

168

Total Air Transport Movements

3,492

2,040

General Aviation and Other Aircraft Movements

6,132

5,443

Total Aircraft Movements*

9,624

7,483

International Passengers (enplaned + deplaned)

1,392

357

Domestic Passengers (enplaned + deplaned)

443,716

114,389

Total Terminal Passengers

445,108

114,746

Passenger Aircraft Cargo Aircraft

International Cargo (loaded + unloaded)**

Domestic Cargo (loaded + unloaded)**

2,172

2,325

Total Cargo (loaded + unloaded)**

2,172

2,325

* Per FAA Tower ** In metric tons as required by ACI reporting standards includes Mail plus Freight

September 2021

FY2021 CONTRACT TRACKING REPORT CONTRACT/VENDOR

CONTRACTURAL EXPENSES

EFF DATE

EXP DATE

RENEWAL (and/or) STATUS

SPORTS COMMISSION (R2017-1634)

$5,009,539

10/1/17

9/30/22

1st Amendment (R2018-1467) 2nd Amendment (R2019-1488) 3rd Amendment (R2020-0919) 4th Amendment (R2020-1303)

CULTURAL COUNCIL (2017-1632)

$7,754,623

10/1/17

9/30/22

1st Amendment (R2018-1466) 2nd Amendment (R2019-1485) 3rd Amendment (R2020-0918) 4th Amendment (R2020-1304)

FILM & TV COMMISSION (R2017-1635)

$1,724,260

10/1/17

9/30/22

1st Amendment (R2018-1468) 2nd Amendment (2019-1487) 3rd Amendment (R2020-0920) 4th Amendment (R2020-1301)

$17,417,615

10/1/17

9/30/22

1st Amendment (R2018-1465) 2nd Amendment (R2019-1486) 3rd Amendment (R2020-0917) 4th Amendment

DPBC (R2017-1633)

4.k. 1

September 2021 (R2020-1302)

SUBCONTRACTS OVER $100,000

DPBC-Miles Media Group LLLP Website Design & Dev. Services R2016-0222 Amend R2016-1429 R2019-0184

$474,240 annually including monthly fees of $2,020.

3/1/16

9/30/18

2-2 yr renewals

10/1/16 10/1/18 10/1/20

9/30/18 9/30/20 9/30/22

Amendment 1st - 2-yr renewal 2nd - 2yr renewal

$680,000 (not to exceed) $560,000 pd mo. $46,666.66 Optional services not to exceed $100,000. $360,000 pd mo. $30,000

10/1/18

9/30/20

one (1) 2-yr renewal one (1) 1-yr renewal

10/1/20

9/30/22

2nd of 2yr renewal

DPBC-Miles Media Group, LLP R2019-1070-media placement Services (supplement to R2018-1121)

$7,000,000 per year

10/1/19

9/30/20

one (1) 2-yr renewal one (1) 1-yr renewal 2nd -2yr. renewal

DPBC-Zimmerman Agency LLC R2018-1120 PR

$192,000 @ $16,000 mo. optional services not to exceed $58,000 for a total of $250,000 Contract Extension

10/1/18

9/30/20

one (1) 2-yr renewal one (1) 1-yr renewal

9/30/21 4/1/21

3/31/21 3/31/22

Covid Extension one (1) 1-yr extension

$49,000 annually

1/1/18 10/1/19 4/1/21

9/30/20 3/30/21 3/30/22

amendment to suspend amendment to extend

10/1/14

9/30/17

$420,000, pd. mo. $30,000 DPBC-Miles Media Group, LLP R2018-1121 -Media Buy Creative

R2021-0160 R2021-0866 DPBC-Hills Balfour, LLC

DPBC-Simpleview, LLC (assigned From New Media Gateway, Inc.) Based destination Business System

9/30/22

$237,225 base annual includes CRM, CMS & web-site consulting

Sole Source w/auto renewals of 2, 2-yrs.

September 2021 On line packages R2014-1800 R2015-1743

development & hosting services Amend Ex. C Fee Services Paragraph VII allows for one time setup fee of $8,000 to change email vendor Total cost $245,225 1st year $165,225 2nd year $130,000 3rd year

12/15/15

9/30/17

1st Amendment

10/1/17

9/30/19

1st of 2, 2-yr auto renewals

2nd Amend. Retro to 10/1/18 to revise Ex. A (Services) & to decrease Scope of Work. Decreases annual cost to $130,000 max, corrects rate change to (5%) and replace Ex. C Fee Schedule

10/1/18

9/30/19

2nd Amend, with one 2-year auto Renewal remaining

10/1/20

9/30/22

2nd of 2yr renewal

7/1/18

9/30/19

two, 1-year renewals

10/1/19 10/1/20

9/30/20 9/30/21

1st of 2, 1-year renewals Final renewal

$144,000 not to exceed $180,000 including travel and other out-of-pocket expenses

12/1/15

9/30/21

1st of 2, 2-yr renewals (R2016-1309) 2nd of 2 2-yr renewals (R2021-0159), 6-month ext (R2021-0280), 6-month ext

DPBC-Professional Convention Management Association (PCMA) (sole Source)

$175,000 Amended 9/13/2020 decrease amount to $133,500

10/1/19

9/30/22

DPBC-Brand USA (sole source)

$410,000

Fall 2019

Summer 2020Fall 2021

R2019-0563

ASAE (sole source)

Culture-Push, Inc. Marketing Services (R2016-0012)

$120,000 Marketing Partnership

suspended until Fall 2021 Currently being prepared

September 2021

CC-Global Spectrum L.P.

2020 funding -

7/1/17

9/30/22

CC-Spectra Food Services

Benefits received $260,000 over term

10/1/15

9/30/22

DPBC-Vox International, Inc.

$30,000 annually

2/18/19

2/17/20

Suspended

2/18/20 2/18/21 10/1/21

2/17/21 9/30/21 9/30/22

2/18/19

2/17/20

2/18/20 2/18/21 10/1/21

2/17/21 9/30/21 9/30/22

2/18/19

2/17/20

2/18/20

2/17/21 - On hold

initial term, 4-1yr renewals 1st of 4-1yr. renewals

$30,000 annually, each

2/18/19

2/17/20

initial term, 4 – 1yr renewals

2/18/20 2/18/21 10/1/21

2/17/21 9/30/21 9/30/22

1st of 4-1yr. renewals

Suspended

DPBC-LMG Management

$30,000 annually Suspended

DPBC_Interamerican Network Communicacao $30,000 annually E Marketing LTDA

DPBC-AviaReps (Mexico)

initial term, 4-1yr renewals 1st of 4-1yr. renewals 2nd of 4-1yr renewals initial term, 4-1yr renewals 1st of 4-1yr. renewals 2nd of 4-1yr renewals

2nd of 4-1yr. renewal

(Brazil and Colombia) on hold

O:TDC/Tdcmtgs2021/ContractTrackingReport/Tracking Report February

PALM BEACH COUNTY Tourist Development Council Discover Palm Beach County Quarterly Report

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41

Department Personnel & Benefits Wages & Salaries Payroll Taxes Employee Benefits Total Personnel & Benefits Marketing & Promotion Travel & Entertainment Trade Show Participation Destination Reviews Sales Missions/Media Missions Sales Industry Partnerships Event Hosting, within PBC Advertising, Traditional/Online Media Contracted Marketing Services Tourism Sponsorships/Grants Program Advertising, Website (CVB) Advertising, Printed marketing Collateral Promotional Items Research Fulfillment Other Promotional Activities Total Marketing & Promotion Administrative & General Operations Dues & Subscriptions Data Processing / Computer Office Equipment & Fixtures, Computer Hardware Professional Seminars & Conferences Insurance Professional Services Office Supplies Non- Collateral Printing/Photocopying Rent/Utilities Telecommunications Postage Bank Fees Miscellaneous Total Administrative & General Operations Total Discover Palm Beach Contract Marketing Stimulus Marketing Stimulus- ERM/Beaches Marketing Stimulus- Special Projects Marketing Stimulus- Tourism Reserves Total Marketing Stimulus

Adopted Budget 2021

Current Modified Budget 2021

Expenses YTD Ending 6/30/2021

Budget Balance 6/30/2021

Percent Expense 6/30/2021

4,028,000 294,000 978,000 5,300,000

2,084,210 75,750 701,566 2,861,526

1,943,790 218,250 276,434 2,438,474

51.74% 25.77% 71.73% 53.99%

40,000 455,000 275,000 190,000 225,000 275,000 4,050,000 585,000 75,000 550,000 140,000 30,000 125,000 38,000 1,000 7,054,000

18,790 274,449 156,580 29,171 151,925 39,824 4,446,943 317,709 75,600 397,796 14,689 6,861 90,136 12,305 6,032,778

21,210 180,551 118,420 160,829 73,075 235,176 (396,943) 267,291 (600) 152,204 125,311 23,139 34,864 25,695 1,000 1,021,222

46.98% 60.32% 56.94% 15.35% 67.52% 14.48% 109.80% 54.31% 100.80% 72.33% 10.49% 22.87% 72.11% 32.38% 0.00% 85.52%

145,000 55,000 30,000 85,000 70,000 54,000 25,000 18,000 25,000 5,000 15,000 9,000 10,000 546,000

71,584 57,303 20,685 4,882 40,032 82,125 6,583 4,430 14,090 4,115 2,242 5,982 384 314,437

73,416 (2,303) 9,315 80,118 29,968 (28,125) 18,417 13,570 10,910 885 12,758 3,018 9,616 231,563

49.37% 104.19% 68.95% 5.74% 57.19% 152.08% 26.33% 24.61% 56.36% 82.30% 14.95% 66.47% 3.84% 57.59%

12,900,000

9,208,741

3,691,259

71.39%

966,400 1,233,496 2,199,896

860,216 860,216

106,184 1,233,496 1,339,680

0.00% 0.00% 0.00% 39.10%

14,500 135,045 78,750 65,000 37,000 330,295

9,921 18,076 27,997

12,847 135,045 78,750 65,000 37,000 328,642

68.42% 0.00% 0.00% 0.00% 48.85% 0.00% 8.48%

15,430,191

10,096,954

5,359,581

65.44%

4,728,179

0.00%

20,158,370

10,096,954

10,087,760

50.09%

42 # County Direct Cost # # #

Network Services BOCC - Indirct Costs Local Co-op Adv/Prom Exp Special Events Marketing - Boca Bowl Inspector General Fee Data Processing Software/Accessories Total County Direct Cost

# # # Total Discover Palm Beach Expense # # Reserves # # Total Discover Palm Beach Available Funds

8/17/202111:18 AM C:\Users\eperry\AppData\Local\Microsoft\Windows\INetCache\Content.Outlook\HGZ5NUNT\Discover 6-30-21Discover 6-30-21

4.L.

PALM BEACH COUNTY Tourist Development Council Cultural Council Quarterly Report Current Modified Budget FY 2021

Total Expenses 6/30/2021

Budget Balance 6/30/2021

Percent Expended 6/30/2021

819,513 228,562 1,048,075

589,557 133,363 -16,000 706,919

229,956 95,199 16,000 341,156

71.94% 58.35% 0.00% 67.45%

792,530 9,460 60,100 3,500 24,500 10,000 21,000 93,400 5,000 1,019,490

663,141 5,035 9,553 1,175 6,069 0 246 59,257 1,142 745,619

129,389 4,425 50,547 2,325 18,431 10,000 20,754 34,143 3,858 273,871

83.67% 53.22% 15.90% 33.57% 24.77% 0.00% 1.17% 63.44% 22.84% 73.14%

5,435 39,500 40,000 8,000 15,500 13,500 14,000 7,000 18,000 4,500 47,000 212,435

3,178 10,593 34,730 4,013 3,870 0 8,605 5,965 17,641 2,717 25,198 116,510

2,257 28,907 5,270 3,987 11,630 13,500 5,395 1,035 359 1,783 21,802 95,925

58.47% 26.82% 86.83% 50.16% 24.97% 0.00% 61.46% 85.21% 98.01% 60.37% 53.61% 54.85%

2,280,000

1,569,048

710,952

68.82%

0 414,400 118,072 532,472

414,400 414,400 193,404 1,022,204

0 367,808 0 367,808

414,400 46,592 193,404 654,396

0.00% 0.00% 0.00% 35.98%

County Direct Category B Grants Category C II Grants TDC Chargeoff Inspector General fees Tax Collector Fees Total County Direct

2,775,000 475,000 188,063 17,076 92,401 3,547,540

1,020,016 230,147 46,791 7,926 66,514 1,371,394

1,754,984 244,853 141,272 9,150 25,887 2,176,146

36.76% 48.45% 24.88% 46.42% 71.98% 38.66%

Total Expenses

6,360,012

6,849,744

3,308,250

3,541,494

48.30%

Reserves

1,394,611

1,638,718

0.00%

Total Cultural Council

7,754,623

8,488,462

3,308,250

5,180,212

38.97%

Department Salaries & Related Salary and Wages PR Taxes & Benefits Credit for PPP Loan Total Staffing Marketing and Related Advertising Agency Services/Web Design Events, Meetings & Conferences Postage Printing Surveys & Studies Travel Public Relations Cultural Conicierge Program Total Marketing & Related General & Administrative Equipment Rental Membership & Subscriptions Outside Professional Services Repairs & Maintenance Supplies Equipment IT Service Telephone/Internet Insurance Other Office Expense Office Rent Total General & Administrative Total TDC Contract Expense Marketing Stimulus Marketing/Stimulus- ERM/Beaches FY20 Marketing/Stimulus- Special Projects Marketing/Stimulus- Culture Reserves Total Marketing Stimulus

Apdopted Budget FY 2021 819,513 228,562 1,048,075

792,530 9,460 60,100 3,500 24,500 10,000 21,000 93,400 5,000 1,019,490

8/13/202110:07 AM C:\Users\eperry\AppData\Local\Microsoft\Windows\INetCache\Content.Outlook\HGZ5NUNT\Culture 6-30-21 Qtrly reportCulture 6-30-21 Qtrly report

PALM BEACH COUNTY Tourist Development Council Sports Commission Quarterly Report

Adopted Budget FY 2021

Current Modified Budget FY 2021

Expenses Year to Date 6/30/2021

Unexpended Budget Balance 6/30/2021

831,398 221,705 55,427 1,108,530

508,856 155,647 34,701 699,203

322,542 66,058 20,726 409,327

61.20% 70.20% 62.61% 63.07%

90,000 200,938 110,938 74,000 8,100 30,000 76,000 10,000 6,200 5,000 14,000 40,000 15,000 25,000 6,000 711,176

35,687 55,780 54,300 25,289 1,983 0 22,750 780 6,836 0 0 403 1,257 6,250 0 211,315

54,313 145,158 56,638 48,711 6,117 30,000 53,250 9,220 -636 5,000 14,000 39,597 13,743 18,750 6,000 499,861

39.65% 27.76% 48.95% 34.17% 24.48% 0.00% 29.93% 7.80% 110.26% 0.00% 0.00% 1.01% 8.38% 25.00% 0.00% 29.71%

25,000 2,350 15,000 21,000 1,200 4,800 4,800 20,000 6,400 600 1,200 22,500 1,800 4,800 7,500 13,800 600 4,644 5,000 6,000 2,100 9,200 180,294

12,000 0 21,846 3,000 625 64 191 20,501 1,586 0 0 0 383 1,048 10,035 11,530 59 2,442 3,000 1,096 965 4,472 94,844

13,000 2,350 -6,846 18,000 575 4,736 4,609 -501 4,814 600 1,200 22,500 1,417 3,752 -2,535 2,270 541 2,202 2,000 4,904 1,135 4,728 85,450

48.00% 0.00% 145.64% 14.29% 52.10% 1.34% 3.98% 102.51% 24.78% 0.00% 0.00% 0.00% 21.29% 21.83% 133.80% 0.00% 9.83% 52.58% 60.00% 18.27% 45.94% 48.61% 52.61%

2,000,000

1,005,363

994,637

50.27%

0 163,200 163,200

163,200 163,200 326,400

0 4,011 4,011

163,200 159,189 322,389

0.00% 2.46% 1.23%

550,000 212,500 64,775 6,192 7,250 94,305 36,390 0 971,412

245,160 212,500 0 2,664 4,833 23,452 26,195 0 514,804

304,840 0 64,775 3,528 2,417 70,853 10,195 0 456,608

44.57% 100.00% 0.00% 43.02% 66.66% 24.87% 71.98% #DIV/0! 53.00%

Total Sports Commission Expense

3,134,612

3,297,812

1,524,178

1,773,634

46.22%

Total Sports Commission Reserve

1,964,927

1,887,708

0.00%

Total Sports Commission Available Funds

5,099,539

5,185,520

1,524,178

3,661,342

29.39%

Percent Expended 6/30/2021

Personnel Wages & Salaries Employee Benefits Payroll Taxes Total Personnel

Marketing & Promotion Advertising Business Development Coop Marketing Digital Media Sales Entertainment Event Hosting Event Servicing Familiarization Tours Dues and Memberships Promotional Items Registration Fees Trade Show Travel & Per Diem Marketing Research Website Design Total Marketing & Promotion

General & Administrative Audit and Tax Fees Legal Fees Professional Fees - other Temporary Labor Bank Fees Computer Hardware Computer Software Insurance Mileage Reimbursement Repair and Maintenance- Equipment Office Furniture & Equipment Outside Computer Services Postage Printing & Copying Publications & Subscriptions Rent - Office Equipment Rent - Facility/Board Meetings Rent - Offsite Storage Continuing Education Office Supplies Internet & TV Website Hosting & Maintenance

Total General & Administrative Total Contract Marketing Stimulus Marketing/Stimulus ERM Beaches FY20 Marketing/Stimulus Special Projects Total Marketing Stimulus County Direct/Grants Grants Special Event Funding BOCC Indirect Cost (CAM/Rent) Inspector General Fees ISS Enterprise Services TDC Charge-off Tax Collector Fees Transfer Out - Special Projects

Total County Direct

8/16/20211:45 PMC:\Users\eperry\AppData\Local\Microsoft\Windows\INetCache\Content.Outlook\HGZ5NUNT\Sports 6-30-2021 Template Quarterly Report

PALM BEACH COUNTY Tourist Development Council FTC Quarterly Expenses

Adopted Budget FY 2021 584,747 131,846 43,407 65,000 825,000

Current Modified Budget FY 2021 584,747 131,846 43,407 65,000 825,000

Expenses Quarter Ending 6/30/2021 436,845 99,822 31,566 45,175 613,409

Unexpended Budget Balance 6/30/2021 147,902 32,024 11,841 19,825 211,591

Fulfillment Printing & Binding Outside Sales & Promotion Consumer Trade Shows Promotional Items Advertising Collateral Public Relations/Website/Social Media Development & Sponsorships

1,500 3,000 2,000 5,000 2,000 8,000 2,000 12,000 188,000

668 0 231 175 165 4,950 0 2,691 43,618

832 3,000 1,769 4,825 1,835 3,050 2,000 9,309 144,382

44.51% 0.00% 11.53% 3.50% 8.25% 61.88% 0.00% 22.43% 23.20%

Total Marketing & Promotion

223,500

52,497

171,003

23.49%

1,000 9,000 12,500 5,500 3,500 4,000 3,000 3,000 2,000 2,000 5,000 1,000 51,500

0 7,698 15,400 2,990 1,574 3,000 916 2,757 2,058 7,530 119 44,042

1,000 1,302 (2,900) 2,510 1,926 1,000 2,084 243 (58) (5,530) 4,881 1,000 7,458

0.00% 85.53% 123.20% 54.37% 44.97% 75.00% 30.54% 91.89% 102.88% 376.50% 2.38% 0.00% 85.52%

1,100,000

709,947

390,053

64.54%

86,200 64,100 150,300

86,200 72,229 158,429

34,503 0 34,503

51,698 72,229 123,927

40.03% 0.00% 21.78%

79,304 6,104 19,221 32,388 4,000 141,017

19,715 4,579 13,836 0 2,032 40,162

59,589 1,525 5,385 32,388 1,968 100,855

24.86% 75.01% 71.98% 0.00% 50.80% 28.48%

Total Film & Televsion Commission Expense

1,391,317

1,399,446

784,611

614,835

56.07%

Total Film & Television Commission Reserve

333,043

449,925

0.00%

1,724,360

1,849,371

784,611

1,064,760

42.43%

Wages & Salaries Employee Benefits Payroll Taxes Bookkeeping/Contract Labor

Total Personnel

Percent Expended 6/30/2021 74.71% 75.71% 72.72% 69.50% 74.35%

Marketing & Promotion

General & Administrative Legal Insurance Audit & Tax Other Admininstration Expense Communication Services Network Expense Office Supplies DP Software & Accessories Books Publications & Subscriptions Dues & Memberships Machinery & Equipment Travel & Per Diem

Total General & Administrative Total Film & Television Commission Contract Marketing Simulus Marketing/Stimulus Special Projects Marketing/Stimulus Reserves Total Marketing Stimulus County Direct Operating Expense Indirect ISS Enterprise Services Tax Collector Commissions B0CC - Indirect Costs Inspector General Fee

Total County Direct

Total Film & Televsion Commission Available Funds

H:\Emanuel\Agencies\Agencies Quartley Reports\FTC\Received FY21\3rd Quarterly Report 20213rd Quarterly Report 2021

PALM BEACH COUNTY Tourist Development Council Quarterly Expense Report

Expenses Unexpended Adopted Modified Quarter Budget Percent Budget Budget Ending Balance Expended ACCOUNT ACCOUNT NAME FY 2021 FY 2021 6/30/2021 6/30/2021 6/30/2021 1201 SALARIES & WAGES REGULAR $ 408,000 $ 408,000 264,032 143,968 64.71% 2101 FICA- TAXES 25,000 25,000 15,143 9,857 60.57% 2105 FICA- MEDICARE 6,100 6,100 3,690 2,410 60.49% 2201 RETIREMENT CONTRIBUTIONS 72,000 72,000 52,434 19,566 72.83% 2301 INSURANCE- LIFE & HEALTH 83,260 83,260 40,354 42,906 48.47% 2401 WORKERS COMPENSATION 640 640 640 0 100.00% 2501 UNEMPLOYMENT COMPENSATION 2,000 2,000 2,000 0.00% 3124 LEGAL SERVICES- COUNTY ATTORNEY 50,000 50,000 14,700 35,300 29.40% 3124 LEGAL SERVICES 0 0.00% 3134 ADMIN. SERVICES- COUNTY ADMIN. 55,800 55,800 55,488 312 99.44% 3401 OTHER CONTRACTUAL SERVICES 5,000 5,000 5,000 0.00% 3404 TEMP/SERV./CONTRACTUAL SERVICES 20,000 20,000 20,000 0.00% 3405 SECURITY SERVICES 60,000 60,000 30,443 29,557 50.74% 3408 FAA/FBI/AAAE FINGERPRINT 6,000 6,000 373 5,628 6.21% 3413 ISS ENTERPRISE SERVICES 3,500 3,500 3,720 (220) 106.29% 3414 ISS PROFESSIONAL SERVICES 2,000 2,000 3421 CONTRACTUAL SERVICES-TRAINING 300 300 300 0.00% 4001 TRAVEL & PER DIEM 8,330 8,330 75 8,255 0.90% 4007 TRAVEL - MILEAGE 500 500 82 418 16.32% 4205 POSTAGE 3,800 3,800 3,000 800 78.95% 4406 RENT- OFFICE EQUIPMENT 10,000 10,000 9,824 176 98.24% 4407 RENT-DATA PROCESSING EQUIPMENT 3,000 3,000 3,000 0.00% 4412 RENT-STORAGE/WAREHOUSE SPACE 700 700 605 96 86.36% 4502 CASUALTY SELF INSURANCE 1,797 1,797 1,797 0 100.00% 4620 REP/MAINTENANCE EQUIPMENT 1,400 1,400 1,400 0.00% 4622 REP/MAINT. TELEPHONES 500 500 500 0.00% 4674 REP/MAINTENANCE DP EQUIPMENT 500 500 500 0.00% 4703 GRAPHICS CHARGES 500 500 500 0.00% 4801 PROMOTIONAL ACTIVITIES 12,000 12,000 663 11,337 5.53% 4803 SALES ENTERTAINMENT 2,000 2,000 0.00% 4805 ADVERTISING 14,000 26,000 26,000 0.00% 4807 RESEARCH 20,000 20,000 20,000 0.00% 4809 CONSUMER TRADE SHOWS 21,100 41,200 41,200 0.00% 4810 FAMILIARIZATION TOURS 0.00% 4811 PROMOTIONAL ITEMS 2,000 2,000 2,000 0.00% 4823 COLLATERAL 5,000 5,000 5,000 0.00% 4909 LICENSES & PERMITS 150 150 150 0.00% 4941 REGISTRATION FEES 4,200 4,200 4,200 0.00% 4979 INDIRECT COST BCC 81,740 81,740 81,740 0.00% 4990 IG FEE 560 560 122 438 21.79% 5101 OFFICE SUPPLIES 3,500 3,500 3,141 359 89.74% 5111 OFFICE FURNITURE AND EQUIPMENT 1,000 1,000 1,000 0.00% 5112 TELEPHONE EQUIP. INSTALL. 300 300 300 0.00% 5121 DATA PROCESSING SOFTWARE & ACC 1,200 1,200 9,813 (8,613) 817.77% 5201 MATERIALS & SUPPLIES OPERATING 625 625 625 0.00% 5220 PURCHASED WATER 650 650 650 0.00% 5401 BOOKS, PUBLICATIONS, & SUBSCR. 1,000 1,000 1,000 0.00% 5412 DUES & MEMBERSHIPS 2,248 2,248 1,295 953 57.61% 6401 Machinery & Equipment 32,100 TOTAL $ 1,036,000 $ 1,036,000 $ 511,434 $ 520,566 49.37% Note: Excludes Tax Collector commissions and TDC chargeoffs

H:\Emanuel\Agencies\Agencies Quartley Reports\TDC\TDC 6-30-21-Qtrly ReportTDC 6-30-21-Qtrly Report

6. NEW BUSINESS

TRI-PARTY AGREEMENT BETWEEN PALM BEACH COUNTY, THE CITY OF BOCA RATON AND ESPN PRODUCTIONS, INC. FOR ESPN – BOCA RATON BOWL GAME AT FLORIDA ATLANTIC UNIVERSITY STADIUM THIS TRI-PARTY AGREEMENT (“Agreement”) is made this ____ day of ____________ 2021, by and between Palm Beach County, a political subdivision of the State of Florida (hereinafter "County"), the City of Boca Raton, a municipal corporation (hereinafter "City"), and ESPN Productions, Inc., a Delaware corporation (hereinafter “ESPN”). WHEREAS, ESPN has produced an annual college football bowl game (hereinafter “Bowl Game”) featuring teams from NCAA Division I Football Bowl Subdivision teams with which ESPN Events has agreements for participation in the bowl game at Florida Atlantic University (“FAU”) in the City of Boca Raton, Palm Beach County, Florida since 2014 and desires to continue to produce this Bowl Game and enter into a new agreement beginning in October of 2021; and WHEREAS, the County, the City and ESPN have determined that the Bowl Game will provide benefits to tourists, residents and businesses in the City and the County; and WHEREAS, the County, through its Tourist Development Council (“TDC”), the Palm Beach County Sports Commission (“Sports Commission”), and Discover Palm Beach County (Discover) desire to cooperate in the implementation of said Bowl Game and to provide funding for said Bowl Game; and WHEREAS, the City desires to cooperate in the implementation of said Bowl Game and to provide funding for said Bowl Game; and WHEREAS, the County, City and ESPN (hereinafter each individually is a “Party” and collectively County, City and ESPN are the “Parties”) desire to establish the terms and conditions for the contributions towards the Bowl Game as set forth herein. NOW, THEREFORE, in consideration of the mutual representations, terms, and covenants hereinafter set forth, the sufficiency of which is hereby acknowledged, the Parties hereby agree as follows: 1. Recitals. The above recitals are true and correct and are incorporated herein. 2. Authority. Each Party represents to the other Parties that it has the authority to enter into this Agreement. 3. Purpose. The purpose of this Agreement is to establish the terms and conditions for the Parties to mutually participate in the Bowl Game, which shall take place on or before January 31, of each year the agreement is in effect in the football stadium located at Florida Atlantic University, and to agree on contributions for funding for the Bowl Game.

6.A.

4. Effective Date. This Agreement is expressly contingent upon the approval of the Palm Beach County Board of County Commissioners, the City Council of the City of Boca Raton and ESPN Productions, Inc., and shall become effective on the date executed by the last Party. 5. Term. The Term of this Agreement will commence on the Effective Date as set forth herein and continue for a period of two (2) years thereafter, expiring on December 31, 2023. This Agreement may be renewed for one three (3) year term upon approval by all parties and would commence on January 1, 2024 and expire on December 31, 2026. 6. Funding. The total annual funding to be provided by the County and City under this Agreement shall not exceed the amount as outlined in Exhibit A(1). Such total funding shall include two types of funding – payments to ESPN (“Base Cost”) and costs of activities associated with the Bowl Game (“Activity Cost”) as listed in Exhibit A(1). The total funding requirement shall be split equally between the City and County, and the funding provided by each shall not exceed the amount as outlined in Exhibit A(1). The total amount of funding provided by the City and the County may be reduced in accordance with Section 9.f. of this Agreement. The annual funding provided by the County will be provided by the County TDC Agencies, Sports Commission and Discover, split equally. Funding shall be for the Base Costs as outlined in Exhibit A.2 and Activity Costs as outlined in Exhibit A(3). 7. County’s/TDC Agency Obligations. Although the County’s funding and coordination of activities under this Agreement is anticipated to be at least partially completed by and through the County TDC Agencies, the County is ultimately responsible for the County’s responsibilities and obligations under this Agreement. The County agrees to: a. Provide Base Cost payments to ESPN as outlined in Exhibit A(2), half of which shall be paid to ESPN on or before October 29 of each year and the remaining balance shall be paid within thirty days (30) after the occurrence of the Bowl Game. b. Provide Activity Cost payments as outlined in Exhibit A(3). for Activity Cost activities as listed in Exhibit B. c. Provide advertising call to action logos for destination identity name: “Discover the Palm Beaches, Florida” supplied by Discover which shall be used for banners, billboards, and media advertising. d. Provide partnering organization logos for sponsorship recognition, including Palm Beach County and Tourist Development Council. e. The TDC Agency (Sports Commission) will arrange and provide for the management of all Activity Cost activities. f. The TDC Agency (Sports Commission) will assist with the Activity Cost requests to maximize the value received at the lowest cost possible from partners for buses and beach parties. 2

8. City’s Obligations. The City agrees to: a. Provide Base Cost payments as outlined in Exhibit A(2)., half of which shall be paid to ESPN on or before October 29 of each year and the remaining balance shall be paid within thirty days (30) after the occurrence of the Bowl Game. b. Provide Activity Cost payments as outlined in Exhibit A(3). for Activity Cost activities as listed in Exhibit B. Activity Cost payments shall be 50% share of costs reimbursements payable to the Palm Beach County Sports Commission. c. Provide City of Boca Raton logo for sponsorship recognition which shall be used for banners, billboards, and media advertising associated specifically with the Bowl Game. d. Assist with the Activity Cost requests to maximize the value received at the lowest cost possible from partners. 9.

Activity Costs.

a. The total amount for Activity Cost funding is outlined in Exhibit A(3). and the costs will be shared equally by the County through its TDC Agency (Sports Commission) and the City. b. The centralized point of financial approval for Activity Cost activities will reside with the TDC Executive Director. c. After the schedule of Activity Cost expenses is approved by the TDC Executive Director, the schedule will be provided from the Sports Commission to TDC, and the Sports Commission will invoice the City for Fifty Percent (50%) of the expenses, not to exceed the amount listed in Exhibit A(3). Any sponsored donations of cash or in-kind contributions as set forth in 9.f below shall apply equally to the City and County to reduce their Activity Cost funding obligations. d. The Activity Cost funding shall be used to fund the costs of events and activities as outlined in Exhibit B. The Sports Commission will be the event hosting/processing agent for these events. f. Sponsors may be obtained for the events and activities. Such sponsors may provide cash or in-kind contributions. Such contributions shall be used to defray the costs of the events and activities and shall be used to reduce the payment of the City and County towards the Activity Costs equally. g. It is agreed by all Parties that the costs incurred by the City for police services, fire rescue services, and any other activities, services or participation of City staff, involved in the Bowl Game is not considered an Activity Cost. Instead, such costs shall be an expense of the Bowl Game and paid by ESPN. 10. Payments/Invoicing and Reimbursement. The City will submit the statements of the 3

costs of any Activity Cost expenses or in-kind expenses provided by the City for Activity Cost activities authorized under this Agreement to the TDC Executive Director. Such costs shall be included as part of the total Activity Cost funding to be provided by the City and shall be used as credit against the Activity Cost invoices prepared by County in Section 9.f of this Agreement. 11. ESPN Responsibilities and Deliverables to the Agreement. a. ESPN shall host a Bowl Game at FAU in accordance to the responsibilities and deliverables set forth herein. b. ESPN shall provide all activities and services regarding the planning, organization, production, and operation of the Bowl Game and shall be responsible for the full cost of such activities and services and the provision of such responsibilities and deliverables. c. ESPN shall be responsible for: (1) securing the use of the FAU Stadium for the Event; (2) completing any and all arrangements with FAU and others for the use of the FAU Stadium; (3) meeting all conditions of the arrangements with FAU for the use of the Stadium for the Event; and (4) for coordinating the Event. d. ESPN shall be responsible for televising the Bowl Game. The Bowl Game shall be televised live through a national television broadcast on ESPN or ESPN2. e. The ownership of the Bowl Game shall remain with ESPN. f. The Bowl Game participants shall be teams from NCAA Division I Football Bowl Subdivision teams with which ESPN Events has agreements for participation in the bowl game. g. ESPN will provide sponsorship elements as outlined in Exhibit C. The County and City acknowledge and agree that the sponsorship elements set forth therein are limited to the Bowl Game only and may be used by County and City during the Term, solely to advertise and promote County and City as identified therein, via the methods described therein, in accordance with and subject to the terms and conditions of this Agreement. 12. Distribution and Media. a. ESPN and its parent, subsidiary and affiliated companies, and the licensees of each have the exclusive (except as to noncommercial purposes as outlined herein), perpetual right to distribute, transmit, exhibit, license, advertise, duplicate, promote, perform, telecast and otherwise exploit (collectively, “Distribute” or “Distribution”) audio, video, audiovisual and other programs based on or including the Bowl Game or any portion thereof (the “Program”) and its constituent elements and any other material pertaining to the Bowl Game in ESPN’s possession and control throughout the universe, by all means and media now known or hereafter developed, on a live and delayed basis, in perpetuity, without limitation as to the number of uses. ESPN also has the right to make reproductions of the Program and its constituent elements and to use, exhibit and deal with those reproductions in any manner or media whatsoever, 4

including but not limited to the right to incorporate the Program and/or its constituent elements into other works for commercial profit. ESPN has complete control over the scheduling, production and format of the Program of the Event. Without limiting the generality of the foregoing, ESPN has the right to determine the length of the Program; subject to the rights granted to County and City pursuant to this Agreement, to insert commercial and promotional announcements therein as it may determine by such sponsor or sponsors as it may elect; to title or retitle each Program. b. ESPN shall (subject to ESPN being prevented for reasons of force majeure as described in Section 15 herein) include County and City’s commercial units set forth in Exhibit C (the “Commercial Units”) in the live Distribution of the Event and the first re-air of the Event, if any, on the applicable ESPN network, for the promotion of County and City’s products and services in accordance with, and subject to, the terms and conditions set forth herein. In the event that ESPN does not include the Commercial Units set forth in Exhibit C in ESPN’s required distribution of the Program, then ESPN shall provide “make-good(s)” reasonably acceptable to County and/or City, as applicable, and consistent with ESPN’s then-current make-good policy and practices (“Make-Good Benefits”). In the event that ESPN and County and/or City, as applicable, are unable to agree upon any such Make-Good Benefits, County and/or City, as applicable, shall, as its sole remedy, be entitled to a pro rata refund for any such Commercial Units not provided by ESPN, to be determined in accordance with ESPN’s standard rate card. In using such Commercial Units, County and City, respectively, shall: (1) promptly advise ESPN of each product or service to be advertised and such other relevant information as ESPN may request, and furnish ESPN, no later than five (5) business days before the date of the Distribution, with the fully-cleared audio recordings and other requisite materials for airing the Commercial Units according to the guidelines contained in ESPN’s Media Delivery Guidelines, attached hereto as Exhibit D; and (2) observe and comply with ESPN, Inc.’s advertising regulations attached hereto as Exhibit E. ESPN does not have any right or authority to use in any fashion the Commercial Units provided by and through this Agreement for any other purpose than provided for in this Agreement. c. Notwithstanding the foregoing paragraphs, during the Term, County and City, solely for the promotion of Palm Beach County and/or the City of Boca Raton as tourist destinations, but not for any commercial or endorsement purpose, shall have the right to Distribute up to ten (10) minutes of highlights from the Program on the Digital Platforms (as defined below), without limitation as the number of uses, commencing at the conclusion of the initial Distribution of the Program by ESPN (the “Highlights”). “Digital Platforms”, as used in this Agreement, shall mean any digital platform controlled by County and/or City and predominantly branded with Sponsor IP (as defined below), including County and/or City’s social media platforms (e.g., Facebook, Instagram, YouTube, etc.) that meet the foregoing requirements, provided that (i) the Digital Platforms must be Distributed solely via the internet and other means of digital Distribution (e.g., mobile), (ii) the Digital Platforms may not be distributed via any means of over-the-air broadcast, cable or satellite television, and (iii) ESPN approves in advance any third party host or content contributor, such approval not to be unreasonably withheld. The Highlights must not be distributed as “encapsulated” or “sped up” versions of the Event intended as a substitute for the full Program, and shall be restricted to highlights as the term is ordinarily used within the industry. County 5

and/or City’s Distribution of the Highlights is made without any representation or warranty by ESPN to County and City of any kind regarding the Program or the Highlights (including, without limitation, with respect to the constituent elements and any third party materials contained in such Program or Highlights) and is made strictly on a quitclaim, as-is, where-is basis. ESPN specifically disclaims any and all warranties, including warranties of merchantability and fitness for a particular purpose, clear and marketable title, and non-infringement of third-party rights. d. County and City, respectively, hereby grant to ESPN a nonexclusive, nontransferable, royalty-free, perpetual, worldwide right and license to use County and City’s name(s), logo(s) and decorative design(s) (collectively, “Sponsor IP”), as provided to ESPN, in furtherance of ESPN’s promotion, staging and distribution of the Bowl Game (the “Bowl Game Promotion and Distribution”). ESPN’s license to use Sponsor IP is perpetual with respect to uses within the Program (and portions thereof), but is limited to the Term hereof with respect to other uses (e.g., ESPN shall not create Bowl Game collateral bearing Sponsor IP upon expiration of the Term but, for clarity, may continue to distribute such existing collateral created prior to expiration of the Term). ESPN’s proposed executions of the Sponsor IP shall be subject to County and/or City, as applicable, prior written approval, which approval shall not be unreasonably withheld, conditioned, or delayed. ESPN shall provide County and/or City, as applicable, the proposed material in connection with any and all such executions appropriately in advance to enable County and/or City’s review and approval. Once County and/or City, as applicable, has approved a particular use of the Sponsor IP, the approval will remain in effect for such use until withdrawn by County and/or City, as applicable, with reasonable prior written notice. County, City and ESPN shall meaningfully consult regarding ESPN’s use of Sponsor’s IP within such Bowl Game Promotion and Distribution. e. County and City may use only the designated Bowl Game-specific trade/service mark(s) of ESPN (“Designated Mark(s)”), during the Term, on a non-exclusive basis, in accordance with this Agreement. Notwithstanding the foregoing, all of County and City’s proposed executions of the sponsorship and/or advertising benefits set forth herein containing the Designated Mark(s) shall be subject to ESPN’s prior written approval, in each instance, granted or withheld in ESPN’s sole discretion. County and City, respectively, shall provide ESPN the proposed material in connection with any and all such executions appropriately in advance to enable ESPN’s review and approval. Once ESPN (through the Executive Director of the Event or his/her delegate) has approved a particular use of the Designated Mark(s), the approval will remain in effect for such use until withdrawn by ESPN with reasonable prior written notice. For clarity, County and City do not have any right to, and shall not: (i) use any trade/service marks, names, corporate indicia, fanciful characters, designs or other intellectual property of ESPN or its parent, subsidiaries, or affiliates other than the Designated Marks (collectively, “ESPN IP”) unless such use is explicitly permitted herein); or (ii) utilize the Designated Mark(s) on products or merchandise. County and City acknowledge and agree that all collateral materials (e.g., signage and promotional materials, to the extent permitted hereunder) that County and City are authorized to produce hereunder utilizing the Designated Mark(s) must be printed in the United States of America. 6

f. As between ESPN and County and City, ESPN owns, exclusively, all rights in and to the Bowl Game, the ESPN IP, the Designated Mark(s), and any and all Programs. All rights not specifically granted to County and City herein are exclusively reserved by ESPN. 13. Access and Audits. The Parties shall maintain adequate records to justify all charges, expenses, costs and revenue (including sponsorships) regarding the Activity Costs for at least three (3) years after completion of the Bowl Game. The Parties shall each have access to all books, records and documents of the other as required in this section for the purpose of inspection or audit during normal business hours. 14. Default, Opportunity to Cure, and Termination for Default. In the event that the County or City is in default of the obligations set forth in this Agreement, the Party not in default or ESPN shall provide to the Party in default thirty (30) days written notice to cure. If said default is not cured within the 30-day period, the Party not in default may choose at its sole discretion to take the full responsibility for the Base Costs and Activity Costs for the remainder of the duration of the Agreement. The Party assuming the responsibilities of the defaulting Party shall be entitled to the benefits provided to the defaulting Party in this Agreement, as identified in Exhibit C. If such assumption of responsibilities by the Party not in default does not occur, ESPN may terminate the Agreement against the defaulting Party. If ESPN is in default of the obligations set forth in this Agreement before the payment to ESPN for the first of the two Base Cost payments for any year during the term of this Agreement, the County and City, individually or collectively, shall provide ESPN thirty (30) days written notice to cure. If the default is not corrected within thirty (30) days, the County and City, individually or collectively, may terminate this Agreement. If the default occurs after the payment to ESPN for the first of the two Base Cost payments for any year during the term of this Agreement, and before the Bowl Game, ESPN shall reimburse the County and City for all Base Costs and all Activity Costs paid to date within 30 days from City and/or County’s demand for reimbursement. 15. Force Majeure. Each Party shall have the right to terminate this Agreement immediately in the event of a force majeure event that results in the cancellation of the Bowl Game and such terminating Party shall not be considered in default by reason of any failure in performance if such failure arises out of causes reasonably beyond the control of the terminating Party and without the terminating Party’s fault or negligence. Such causes include, but are not limited to: 

  

Natural or public health emergencies or pandemics and epidemics, including but not those limited to, those caused by bacteria or virus, (e.g. the current COVID-19 pandemic and any future resurgence thereof) and related actions, regulations or decrees by federal, state or local government or by a sport governing body or authority acts of God, such as severe acts of nature or weather events including floods, fires, earthquakes, hurricanes, or natural explosions; war, acts of terrorism, explosions or manmade biological attack; acts of governmental authorities such as expropriation, condemnation, and changes in laws and regulations (Such acts are not compensable under this Agreement); and strikes and labor disputes.

If termination occurs as a result of a force majeure event, and only if the Bowl Game for which 7

the Base Cost payments or Activity Cost payments were made is cancelled and does not occur, County and City will be reimbursed for those payments, minus verifiable documented direct expenditures ESPN has made towards the Bowl Game event and any non-cancellable obligations incurred by ESPN under this Agreement (after all mitigation efforts) which expenditures must be dated and occurring prior to the notification of the Force Majeure cancellation. No overhead, profit, or internal expenditures shall be included as verifiable documented expenditures. ESPN shall provide invoices and paid receipts in order to document expenditures made to date of cancellation. Thereafter, County, City and ESPN shall be relieved of all obligations under this Agreement, excepting indemnity, access and audits, remedies, and other obligations which are included in paragraph 30 or by their natures are intended to survive this Agreement shall survive. In the event County or City terminates for force majeure but the non-cancelling government entity desires to continue the Agreement and not terminate for force majeure, then the Party not terminating may choose at its sole discretion to take the full responsibility for the Base Costs and Activity Costs for the remainder of the duration of the Agreement. The Party assuming the responsibilities of the terminating Party and shall be entitled to the benefits provided to the terminating Party in this Agreement. Notwithstanding the foregoing, in the event that ESPN postpones or delays the Bowl Game due to a force majeure event, then the Parties shall have no right to terminate this Agreement and ESPN shall have the right to elect to stage, produce and distribute the live event Bowl Game on its rescheduled date and/or time and to provide County and City with the applicable sponsorship and advertising benefits hereunder in accordance with all the terms hereof in connection with the rescheduled Bowl Game (including, without limitation, any payments described on Exhibit A and all benefits under Exhibit C), in which case all of the City, the County and ESPN’s rights herein shall survive. 16. Authority to Execute This Agreement. Any person executing this Agreement hereby warrants and represents that he or she has received all corporate, government, association, or entity authorization necessary to enter this Agreement. 17. Notices. All notices required under this Agreement shall be in writing and shall be personally delivered; sent certified mail, return receipt requested; or e-mail with verbal confirmation to: As to the County: Glenn Jergensen, Executive Director Palm Beach County Tourist Development Council 2195 Southern Boulevard, Suite 500 West Palm Beach, Florida 33406 561-233-3133 with a copy to: Palm Beach County Attorney’s Office 301 North Olive Avenue, Suite 601 West Palm Beach, Florida 33401 561-355-2225 Verdenia C. Baker 8

County Administrator Palm Beach County 301 North Olive Avenue West Palm Beach, Florida 33401 561-355-6726 As to the City: City of Boca Raton City Manager Leif Ahnell 201 West Palmetto Park Road Boca Raton, Florida 33432 With a copy to: City of Boca Raton City Attorney’s Office 201 West Palmetto Park Road Boca Raton, Florida 33432 As to ESPN Productions, Inc.: Pete Derzis, Sr. Vice President & General Manager ESPN Productions, Inc. 11001 Rushmore Drive Charlotte, NC 28277 These names and addresses can be modified at any time by written notice to the remaining signatories to this Agreement. 18. Delegation of Duty. Nothing contained herein shall be deemed to authorize the delegation of the constitutional or statutory duties of state, county, or city officers. 19. Filing. A copy of this Agreement hall be filed with the Clerk of the Circuit Court in and for Palm Beach County. 20. Liability. The Parties to this Agreement and their respective officers and employees shall not be deemed to assume any liability for the acts, omissions, and negligence of the other Parties. Further, nothing herein shall be construed as a waiver of sovereign immunity by either the County or City pursuant to Section 768.28, Florida Statutes, nor shall same be construed as consent to be sued by any third party. 21.

Indemnification.

a. Subject to the monetary and all other limitations contained in Section 768.28, Florida Statutes, City shall protect, defend, reimburse, indemnify and hold ESPN, its parent, subsidiary and affiliated companies and each of its and their respective officers, 9

directors, employees, agents, successors, representatives and assigns from and against any and all Claims to the extent caused, or alleged to be caused, by City’s unauthorized use of ESPN IP or the Designated Mark(s). b. ESPN shall protect, defend, reimburse, indemnify and hold the County, City, their agents, employees and elected officers harmless from and against all Claims to the extent caused by: (i) the negligent acts or willful misconduct of ESPN, its employees, officers, agents, licensees or subcontractors; or (ii) ESPN’s breach or alleged breach of this Agreement or any applicable law. c. The obligations of this Section 21 shall survive the expiration or earlier termination of this Agreement. 22. Remedies. This Agreement shall be construed by and governed by the laws of the State of Florida. Any and all legal action necessary to enforce the Agreement will be held in Palm Beach County, Florida. No remedy herein conferred upon any Party is intended to be exclusive of any other remedy, and each and every such remedy shall be cumulative and shall be in addition to every other remedy given hereunder or now or hereafter existing at law or in equity or by statute or otherwise. No single or partial exercise by any Party of any right, power or remedy hereunder shall preclude any other or further exercise thereof. No provision of this Agreement is intended to, or shall be construed to, create any third party beneficiary or to provide any rights to any person or entity not a Party to this Agreement, including but not limited to, any citizen or employees of the County and/or the City. 23. Governing Law/ Venue/ Waiver. This Agreement shall be governed by the laws of the State of Florida. Any and all legal action necessary to enforce the Agreement will be held in Palm Beach County and the Agreement will be interpreted according to the laws of Florida. BY ENTERING INTO THIS AGREEMENT, ALL PARTIES HEREBY EXPRESSLY WAIVE ANY RIGHTS THEY MAY HAVE TO A TRIAL BY JURY OF ANY CIVIL LITIGATION RELATED TO THIS AGREEMENT. 24. Inspector General. Palm Beach County has established the Office of the Inspector General in Palm Beach County Code, Section 2-421 – 2-440, as may be amended. The Inspector General’s authority includes but is not limited to the power to review past, present, and proposed County contracts, transactions, accounts and records, to require the production of records, and to audit, investigate, monitor, and inspect the activities of ESPN, its officers, agents, employees, and lobbyists in order to ensure compliance with contract requirements and detect corruption and fraud. ESPN’s failure to cooperate with the Inspector General or interfering with or impeding any investigation shall be in violation of Palm Beach County Code, Section 2-421 – 2-440, and punished pursuant to Section 125.69, Florida Statutes, in the same manner as a second degree misdemeanor. 25. Non-Discrimination. The County is committed to assuring equal opportunity in the award of contracts and complies with all laws prohibiting discrimination. Pursuant to Palm Beach County Resolution R2017-1770, as may be amended, the Parties warrant and represent that throughout the term of the Agreement, including any renewals thereof, if applicable, all of its employees are treated equally during employment without regard to race, color, religion, disability, 10

sex, age, national origin, ancestry, marital status, familial status, sexual orientation, gender identity or expression, or genetic information. Failure to meet this requirement shall be considered default of the Agreement. 26. Captions. The captions and section designations used in this Agreement are for convenience only and shall have no substantive meaning. 27. Severability. In the event that any provision of this Agreement is held by a court of competent jurisdiction to be invalid or is otherwise unenforceable, then such provision shall be deemed null and void and shall be severable but shall not invalidate any other provision of this Agreement. 28. Public Entity Crimes. As provided in F.S. 287.132-133, by entering into this Agreement or performing any work in furtherance hereof, ESPN certifies that it, its affiliates, suppliers, subcontractors and consultants who will perform hereunder, have not been placed on the convicted vendor list maintained by the State of Florida Department of Management Services within the 36 months immediately preceding the date hereof. This notice is required by F.S. 287.133(3)(a). 29. Scrutinized Companies. As provided in F.S. 287.135, by entering into this Contract or performing any work in furtherance hereof, the ESPN certifies that it, its affiliates, suppliers, subcontractors and consultants who will perform hereunder, have not been placed on the Scrutinized Companies that boycott Israel List, or is engaged in a boycott of Israel, pursuant to F.S. 215.4725. 30. Entirety of Agreement. The Parties agree that this Agreement, together with any attached exhibits, sets forth the entire agreement between the Parties, and that there are no promises or understandings other than those stated herein. None of the provisions, terms, and conditions in this Agreement may be added to, modified, superseded, or otherwise altered, except by written instrument executed by the Parties hereto. 31. Survival. Paragraphs 12, 13, 14, 15, 20, 21, 22, and all obligations in this Agreement which by their natures are intended to survive this Agreement shall survive expiration or earlier termination of this Agreement. [Signature page follows.]

IN WITNESS WHEREOF, the Parties have caused this Agreement to be executed on the day and year first written above.

ATTEST: JOSEPH ABRUZZO, Clerk of the Circuit Court & Comptroller

PALM BEACH COUNTY, a political subdivision of the State of Florida

By: __________________________ Deputy Clerk

By: ________________________________ Dave Kerner, Mayor

APPROVED AS TO LEGAL SUFFICIENCY

APPROVED AS TO TERMS AND CONDITIONS

By: ___________________________ County Attorney

By: ________________________________ Glenn Jergensen, Executive Director Tourist Development Council

ATTEST:

CITY OF BOCA RATON, FLORIDA

By:

By: ________________________________ Scott Singer, Mayor

City Clerk

APPROVED AS TO FORM AND LEGAL SUFFICIENCY

By: ___________________________ City Attorney

ATTEST:

ESPN PRODUCTIONS, INC.

By:

By: Witness

Pete Derzis, Senior Vice President

TRI-PARTY AGREEMENT BETWEEN PALM BEACH COUNTY AND THE CITY OF BOCA RATON AND ESPN REGIONAL TELEVISION, INC. FOR ESPN-BOCA RATON BOWL GAME AT FLORIDA ATLANTIC UNIVERSITY

EXHIBIT A 1. Total Combined Costs Year

County Base Cost

2021 2022 2023 2024 2025

$125,000 $130,000 $135,000 $140,000 $145,000

County Activity Cost $46,000 $47,000 $48,000 $49,000 $51,000

2. Base Cost 2021 - 2025 Year Sports Commission Cost 2021 $62,500 2022 $65,000 2023 $67,500 2024 $70,000 2025 $72,500

City of Boca Raton Base Cost $125,000 $130,000 $135,000 $140,000 $145,000

City of Boca Raton Activity Cost $46,000 $47,000 $48,000 $49,000 $51,000

Discover Cost

County Base Cost

$62,500 $65,000 $67,500 $70,000 $72,500

$125,000 $130,000 $135,000 $140,000 $145,000

3. Activity Cost 2021 - 2025 Year Sports Commission Funded 2021 $46,000 2022 $47,000 2023 $48,000 2024 $49,000 2025 $51,000

City of Boca Raton Funded $46,000 $47,000 $48,000 $49,000 $51,000

Combined Investment County/City $342,000 $354,000 $366,000 $378,000 $392,000

Shared Costs County/City $92,000 $94,000 $96,000 $98,000 $102,000

TRI-PARTY AGREEMENT BETWEEN PALM BEACH COUNTY AND THE CITY OF BOCA RATON AND ESPN REGIONAL TELEVISION, INC. FOR ESPN-BOCA RATON BOWL GAME AT FLORIDA ATLANTIC UNIVERSITY

EXHIBIT B

Activity Costs Defined 

Kickoff luncheon to be held at the Palm Beach County Convention Center subject to availability



Golf tournament for sponsors and local City and County Committees- City and County receive two foursomes each



Bus transportation (2 buses each team)



Beach parties – one north county, one south county



Welcome parties at local resorts or cities for each team



Support team arrivals at airports, welcome and pep rally events

TRI-PARTY AGREEMENT BETWEEN PALM BEACH COUNTY AND THE CITY OF BOCA RATON AND ESPN REGIONAL TELEVISION, INC. FOR ESPN-BOCA RATON BOWL GAME AT FLORIDA ATLANTIC UNIVERSITY

EXHIBIT C Sponsorship Elements 

Marketing of City and County logos on all marketing material, all reference materials, programs, website pages, and marketing brochures where the Bowl Game sponsors are defined and listed. County to provide two (2) logos (Palm Beach County and TDC-Discover the Palm Beaches – Destination Logo for Palm Beach County) and the City to provide two (2) logos.



Four (4) 30-second TV commercial units – two (2) for the County (leisure consumer 30 second) and two (2) for the City.



One (1) website banner advertisement promoting City of Boca Raton to also appear on Spanishlanguage and creole language (if available) website.



Two (2) full-page, 4-color advertisements in the official souvenir game program – one (1) page for the County and one (1) for the City



One (1) promotional Discover the Palm Beaches video to appear on the official Bowl website and the Spanish-language and creole language (if available) website.



Four (4) tables for eight at the Bowl Kickoff Banquet (one (1) for County officials, one (1) for TDC and two (2) for City).



Eighty (80) club tickets in the VIP area to be split equally between the County and City.



Sixty (60) game tickets (not in the VIP box) to be split equally between the County and City.



Sixty (60) parking passes – valet and VIP split equally between the County and City.



One (1) “Discover the Palm Beaches, Florida” banner and one (1) City of Boca Raton banner each to be displayed at both the FAU stadium end zones at field level during the Bowl Game. The size of the banners to be approved by the Palm Beach County, County Administrator, and the Boca Raton City Manager.



Eight (8) 30-second video messages to be displayed on the FAU stadium videoboard, Two (2) video messages – one (1) each from the County and City shall be displayed before the Bowl Game begins, but no earlier than 30 minutes before the Bowl Game begins, and four (4) video messages – two (2) each from the County and City shall be displayed during the Bowl Game, but not until after the end of the first quarter and before the start of the fourth quarter of the Bowl Game.

EXHIBIT D

MEDIA DELIVERY GUIDELINES CONTACTS ESPN strives to provide the highest level of service and quality to all clients. In order to maintain this quality, all requirements in this document must be met. Please note, any special requests must be directed to: Craig Doucette Director, MSI Ad Standards Phone: (860) 766-7188

Please address questions to the following team members: Billboards/Features/Sponsorships

Commercial Clearance/Media Inventory

Sports Updates/BottomLine

Craig Doucette, Director

(860) 766-7188

Commercial Traffic Scott Atkinson, Director

(860) 766-2499

Julia Padilla, Assoc. Manager Client Supplied Chris Tate, Manager

(860) 766-2612 (860) 766-2624

We will continue to update and revise all information as needed. Thank you for your continued cooperation.

MEDIA DELIVERY GUIDELINES POLICIES Ad-ID SYSTEM Agencies are required to utilize the Ad-ID (formerly ISCI code) numbering system for all commercials. To obtain a prefix (assigned exclusively to each advertiser), please contact the AdID as follows: Ad-ID Phone: (704)501-4410 Email: cs@ad-id.org 11020 David Taylor Drive, Suite 305 Charlotte, NC 28262 COMMERCIAL CLEARANCE    

All commercial material(s) (e.g., advertisements, billboards, feature materials, etc.) must be submitted in advance for approval and are subject to ESPN's Advertising Standards and Guidelines. All clearance materials should be sent in advance to CommercialClearance@espn.com for network approval. A minimum of two weeks lead time is required. Script, storyboard, and/or Beta SP or DVD viewing material is required for review. On occasion, one or more elements may be required for approval (e.g. script and rough-cut). Submission of a commercial shall constitute the agency/client warranty to ESPN that all elements have been cleared for air (and Internet distribution, if via espn.com and/or WatchESPN, Mobile ESPN or other internet or broadband properties) with respect to intellectual property rights: this includes, but not limited to, rights of privacy and master, mechanical, performance and synchronization rights for music.

COMMERCIAL DELIVERY SPECIFICATIONS FOR TELECAST 

Any content which does not meet these specifications may be refused for air or have the levels altered to meet these specifications at ESPN’s discretion.



ESPN reserves the right to refuse to broadcast or otherwise utilize television recordings that, in its opinion, are technically unsatisfactory.



On-Air materials must be in house (Bristol, CT) no later than five (5) business days prior to the airdate.



On-Air materials for ABC telecasts must be sent to ABC (New York, NY) directly.

  

ESPN accepts Closed Captioned commercial content. All Infomercials MUST be Closed Captioned. ESPN does NOT accept commercial content with embedded or encoded triggers. ESPN will utilize one commercial spot for a buy across all Standard Definition networks. There is no need to submit the same commercial tape for each of these networks.



ESPN will NOT guarantee replacement of a commercial if it is assigned the same Ad-ID as the original version. Unique codes must be created for all separate material submitted for telecast.

COMMERCIAL PURGE POLICY    

Commercial material will be held for sixty days from the last airdate, after which time it will be removed from the system. The same commercial purge policy applies to material that does not air within sixty days of receipt. ESPN cannot hold indefinitely, duplicate or return commercial material submitted for telecast. If commercial material may not air after a specific date, it is the agency or advertiser’s responsibility to notify ESPN and request that such material be purged from the system effective as of that date. If commercial material should not air and the agency or advertiser has not provided purge notification to ESPN, any charges that ESPN may incur as a result will be passed on to the agency or advertiser.

ESPN+/Digital Platforms Commercial Delivery 

If EDI has not been sent to agency, the following process applies: o

If creative is already in house in Bristol, the ISCI code information needs to be sent to Nikki Erakovich (NIKKI.ERAKOVICH@disney.com) and Amy Dixon (Amy.K.Dixon@disney.com).

Updated 26 July 2013

Page 2 of 6

MEDIA DELIVERY GUIDELINES  o

Commercials will be digitized and sent from Bristol to Seattle. Two day lead time required.

If creative is NOT already in house in Bristol, TV Ad Operations will request that a digitized version (QuickTime or Windows Media file) be sent directly to Seattle. 

If material cannot be sent directly to Seattle, it should be sent to Bristol via standard media delivery channels.



The ISCI code information needs to be sent to the ISCI code information needs to be sent to Nikki Erakovich (NIKKI.ERAKOVICH@disney.com) and Amy Dixon (Amy.K.Dixon@disney.com).



Commercials will be digitized and sent from Bristol to Seattle. Two day lead time required.

STANDARD DEFINITION   

Accepted Digital Ad Delivery vendor only.* 29.97 frame rate. ESPN will utilize one commercial tape for a buy across all Standard Definition networks. There is no need to submit the same commercial tape for each of these networks.



Full Stereo mix on audio channels 1 & 2.

HIGH DEFINITION  Accepted Digital Ad Delivery vendor only.*  720p; 59.94 frame rate.  Full Stereo mix on audio channels 1 & 2. ESPN does not broadcast commercial inventory on 5.1 Dolby Surround.  The HD Ad-ID must have an “H” at the end to signify HD material.  Only one piece of creative (either SD or HD) will be accepted for air on all available networks and will air simultaneously on the HD and SD services. Commercials airing on any SD only network (Classic, etc.) may submit a center-cut protected HD tape or an SD version. o HD material (i.e. in full 16 x 9 format) and will be simulcast in letter-box format (i.e. in 4 x 3 format) on the SD broadcast. o ESPN Classic is currently SD only. HD material is accepted on this network and will be down-converted as center-cut for the SD broadcast. o

During applicable commercial breaks where the bottom line remains static, a video move will occur to ensure all content in the title safe area remains visible.

Updated 26 July 2013

Page 3 of 6

MEDIA DELIVERY GUIDELINES * Digital Ad Vendor Contact Info:  Extreme Reach: support@extremereach.com or (877) 769-9382  Javelin/Hula: support@javelindelivers.com or 877-851-1786  AdStream: Traffic.latam@adstream.com or (786) 472 2615  DMDS/Yangaroo: support@dmds.com or (866) 992-9902  Comcast AdDelivery: addelivery_support@cable.comcast.com or 855-858-1942, option 1  On The Spot Media/EZSpot: stationservices@onthespotmedia.com  SpotGenie: support@spotgenie.com, or (888) 808-1631  Syncro: spots@syncroservicesc.com

Additional Video Specification Details Sponsorship Delivery Guidelines Packager Delivery Guidelines

Updated 26 July 2013

Page 4 of 6

MEDIA DELIVERY GUIDELINES COMMERCIAL INSTRUCTIONS 

Commercial instructions must be sent simultaneously with tapes under separate cover emailed to traffic@espn.com.



Instructions must be received at ESPN five business days prior to the airdate. ESPN must have written instructions from agency in order to air commercials. Do not enclose instructions with commercials tapes.

  

Copy revisions must be followed up with a phone call from the agency contact. ESPN will NOT guarantee replacement of a commercial if it is assigned the same Ad-ID as the original version. Unique codes must be created for all separate material submitted for telecast



If commercial instructions for repeat units are not supplied, original traffic instructions may be applied as needed.



Instructions must include: ESPN network(s) Client Product Title

Ad-ID, max. of 18 characters (www.ad-id.org) Length(s) Rotation, Percentage or specific Placement Agency contact with a phone and fax number

ESPN+/Digital Platforms Traffic Delivery



Client sends traffic via Extreme Reach to ESPN-Bristol, per the same process as linear and notifies Nikki Erakovich (NIKKI.ERAKOVICH@disney.com) and Amy Dixon (Amy.K.Dixon@disney.com) Client sends Nikki and Amy e-mail with the below: o Event: o Event Date: o Traffic (ISCI): o Traffic Instructions: o Additional Notes: Traffic instructions are needed for initial launch and creative changes during the flight.



If Client is not able to send traffic via ER, client is responsible for contacting Nikki and Amy for alternate instructions



Nikki or Amy will setup line(s) and upload creative to FreeWheel

 

Changes to commercial copy within a current flight will be accommodated as soon as operations permit. ESPN will not guarantee changes within 48 hours of airdate, but will make every attempt to meet the requested date. Verbal instructions or changes will be accepted no later than 48 hours prior to airdate. Written confirmation must follow immediately. By submitting verbal instructions or changes, clients waive the right to object to the results, including errors. Revised commercials must be assigned a new Ad-ID. ESPN will not guarantee replacement of a commercial if it is assigned the same Ad-ID as the original version.

LENGTH POLICY All commercial lengths must be negotiated as part of the order. ESPN TV Ad Operations will not accept length change allocations not agreed to when the order was confirmed. If circumstances require a length change after order confirmation, notification must be made through your ESPN Account Executive.

PLACEMENT POLICY ESPN endeavors to give advertisers fair and equal rotation across network buys. ESPN does not guarantee placement requests. ESPN will bookend: 15 second commercials of the same advertiser/product if a: 15 second mate is unavailable. 

PSA & cause-related marketing content is not permitted in billboards or features.



Material submitted on behalf of non-profit institutions or government agencies must contain a “paid for by” disclaimer.



ESPN reserves the right to require all sponsorship creative to adhere to NCAA advertising guidelines.



All sponsorship materials must also adhere to ESPN advertising content regulations and are subject to ESPN’s editorial judgment with respect to show compatibility and integration. ESPN reserves the right to decline to air any materials, which we feel compromise the overall look of our on-air product and/or do not meet our technical standards or editorial judgment Updated 26 July 2013

Page 5 of 6

MEDIA DELIVERY GUIDELINES ADVERTISING CONTENT REGULATIONS ESPN will telecast only commercial material which is lawful and of the highest possible standards of excellence. ESPN may refuse to distribute any commercial or any element thereof that, in ESPN’s sole judgment: 1.

Does not conform to these regulations or to ESPN’s general practices and formats regarding commercials, as they may be modified

from time to time; Is not of a suitable artistic and technical quality;

May violate any rights of any person, firm or corporation;

Contains any false, unsubstantiated or unwarranted claims for any product or service, or makes any unauthenticated testimonials;

Advertises any habit-forming drug, tobacco product, handgun or handgun ammunition, distilled liquor or any non-alcoholic product containing the name of a hard liquor product. Malt beverage advertising is acceptable, subject to appropriate scheduling restrictions and only if commercial clearly and conspicuously communicates in audio and/or video that the product is an alcoholic malt beverage;

Contains any material constituting or relating to a lottery, a contest of any kind in which the public is unfairly treated or any enterprise, service or product that tends to encourage, abet, assist, facilitate or promote illegal or legal gambling;

Makes any appeal for funds or consists of, in whole or in part, political advocacy or issue-oriented advertising. All Institutionals (PSA’s), paid or unpaid and regardless of source, must be approved in advance by ESPN;

Contains any material that is defamatory, obscene, profane, vulgar, repulsive or offensive, either in theme or in treatment or that describes or depicts repellently any internal bodily functions or symptomatic results of internal conditions, or refers to matters that are not considered socially acceptable topics;

Contains any false or ambiguous statements or representations that may be misleading to the audience;

10. Includes any element of intellectual property without the owner’s consent to such use, including but not limited to music master, mechanical, performance and synchronization rights or gives rise to any other colorable claim of infringement, misappropriation or other form of unfair competition; 11. Unfairly disparages or libels any competitor or competitive products; or 12. Is or might be injurious or prejudicial to the interests of the public, ESPN or honest advertising and reputable business in general. 

ESPN reserves the right to accept or reject at any time advertising for any product or service submitted for telecast over its program facilities.



ESPN reserves the right at any time to revoke its acceptance of and to require the elimination or revision of any advertising matter that is inconsistent with ESPN standards and policies.

Please see ESPN Ad Standards and Guidelines document for complete advertising policy information.

Updated 26 July 2013

Page 6 of 6

EXHIBIT E

ESPN Advertising Regulations A.

ADVERTISING SALES REGULATIONS In using the Commercial Units specified in the Agreement, Sponsor must: 1. Consult regularly with the designee in ESPN’s Advertising Sales Department on Sponsor’s plans and actions related to such units; 2. Not sell to or solicit any advertiser to which ESPN is itself either currently furnishing advertising time or attempting to sell such time, without ESPN’s prior consent. 3. Promptly advise ESPN of each product or service and whatever other relevant information that ESPN requests. Sponsor also must furnish ESPN, no later than five business days before the date of the distribution in question, with the fully-cleared videotapes and other requisite materials for airing Sponsor’s Commercial Units according to the guidelines contained in the attached ESPN Media Delivery Guidelines; 4.

Comply with the Advertising Content Regulations specified in Section B, below;

Subject all advertisers on the Program(s) to ESPN’s prior approval; and

6. Not use any third-party sales representative, broker or other intermediary for the sale of any Commercial Units, without the prior approval of ESPN. B.

ADVERTISING CONTENT REGULATIONS

ESPN will telecast only commercial material which is lawful and of the highest possible standards of excellence and in this regard Sponsor will ensure that the following conditions are observed with respect to all local commercial announcements. There shall be: 1.

no commercial or material which is not of a suitable artistic and technical quality;

no commercial or material that may violate any rights of any person, firm or corporation;

no false, unsubstantiated or unwarranted claims for any product or service, or testimonials that cannot be authenticated;

no advertising of any habit-forming drugs, tobacco products, handguns, or handgun ammunition;

no commercial or material which advertises any distilled liquor, except as set forth below. Socially responsible distilled liquor advertising may be included in ESPNapproved programs (on ESPN-specified networks) only, provided that such advertising contains prominent and integral social responsibility messaging (e.g.,

EXHIBIT E

the prevention of drinking and driving, moderation in consumption, and references for assistance with drinking-related issues). Message must be an integral part of the creative presentation and not simply a closing “drink responsibly” visual or other fleeting reference. Malt beverage advertising is acceptable, subject to appropriate scheduling restrictions and only if the commercial clearly and conspicuously communicates in audio and/or video that the product is an alcoholic malt beverage; 6.

no material constituting or relating to a lottery, a contest of any kind in which the public is unfairly treated or any enterprise, service, or product which would tend to encourage, aid, abet, assist, facilitate or promote illegal or legal gambling; however, advertising for casinos or other places of gambling (including ads for travel services or tourist destinations that directly or indirectly promote gambling) may be placed under the following additional guidelines:  The advertisement does not in any way promote sports wagering or race book services, including references to odds, horse racing “tout” boards, betting slips, etc.  The advertisements may promote the non-gambling or gambling amenities of the casino, and may now include visual or audio references to gambling or gambling paraphernalia (e.g., dice, roulette wheels, “slot machine” type graphics).  The word “casino” may be used if it is part of the official name of the advertised establishment.  Advertising for casinos will be subject to any restrictions or prohibition from programming rights-holders during certain programming. Restrictions  Casino advertising of any type may not air in any NFL, NBA or NCAA Championship programming, or any programming ESPN reasonably believes to have significant audience concentrations or appeals to persons under age 17 (XGames, Little League, Spelling Bee, High School Sports) including any support or ancillary programming.  NCAA (non-Championship) and MLB programming may contain “non-gaming” casino advertisements. Advertisements for casinos or other places of gambling may air during NCAA non-Championship and MLB programming only as long as the advertisement does not in any way promote legal or illegal gambling; and the advertisement does not contain any visual or audio references to gambling or gambling paraphernalia (e.g., dice, roulette wheels, “slot machine” type graphics, odds, horse racing “tout” boards, betting slips). Advertisements may, instead, promote the non-gambling amenities of the casino (e.g., floor shows, dining, shopping, etc.) Note: The list of programming in which such material is permitted is subject to change from time to time. 7.

no announcement for a product or service which is illegal per se or has no legal use in the state, county or municipality in which Sponsor is distributing the announcement;

no appeal for funds;

EXHIBIT E

no commercial or material which is in whole or part defamatory, obscene, profane, vulgar, repulsive or offensive, either in theme or in treatment, or that describes or depicts repellently any internal bodily functions or symptomatic results of internal conditions, or refers to matters that are not considered socially acceptable topics;

10.

no false or ambiguous statements or representations that may be misleading to the audience;

11.

no commercial that includes any element of intellectual property without the owner’s consent to such use, including but not limited to music master, mechanical, performance and synchronization rights or gives rise to any other colorable claim of infringement, misappropriation or other form of unfair competition;

12.

no disparagement or libel of competitors or competitive products; or

13.

no commercial that is or may be injurious or prejudicial to the interests of the public, Licensor or honest advertising and reputable business in general.

In addition, during any program of a championship athletic event conducted by the National Collegiate Athletic Association (the “NCAA”), there shall be: 1.

no advertisement utilizing professional athletes or other persons connected with professional athletics or promoting any professional athletic event or team; and

no advertising of alcoholic beverages, drugs or patent medicines other than analgesics, cold remedies, antacids, and athletics training aids that are in general use and institutional advertising by pharmaceutical firms.

Film & TV Commission Executive Summary

EXECUTIVE BRIEF FY21/22 The Palm Beach County Film & Television Commission (FTC) is a dynamic, multi-faceted organization that markets, supports, and expands the production industry for The Palm Beaches. Servicing the industry for 32 years, no project is too small or too large for clients to discover the FTC’s “can do” approach, superior service, attention to detail, responsiveness, and the resources to turn production projects into a reality. The FTC is a non-profit 501(c)(6) agency funded through a portion of bed taxes under contract with the Board of County Commissioners, reports to the County through The Palm Beach County Tourist Development Council (TDC) and is governed by a Board of Directors and special committees that assist in directing finance, marketing, and programming initiatives. The organization oversees two contracts: 1) $1.1M contract with the BCC 2) $75,000 contract with DHES (Education) Emerging from one of the most challenging periods in Palm Beach County’s history due to the COVID19 pandemic, the FTC remained steadfast in its vision to be the innovative organization that positively impacts the community beyond expectations. In a time where so much uncertainty existed, the FTC strengthened communications with the local production community, aided in one of the first nationally released COVID safety guidelines for production sets, facilitated 20 COVID PSA’s with the County, designed and executed a phased marketing campaign aligned with “Open Palms” in collaboration with TDC sister agencies, and created The Palm Beaches TV Facebook Watch Party series to keep the destination top of mind for travel considerations. Like no other film commission in the Country, the organization goes beyond the foundation of service to actively generate production and grow the local economy. The FTC’s Tourism Branded Content Sponsorship Program remains to be a successful marketing strategy that cultivates the development and distribution of new tourism programming. This initiative enabled us to launch the Palm Beaches TV in 2017 and begin building an impressive library of original broadcast content specific to tourism in The Palm Beaches. In addition, the program is generating new business opportunities for the local production community and has helped offset the impact of not having a state or local incentive program. Some new shows premiering this year include ScubaNation, partnering with Discover The Palm Beaches and Environmental Resources Management, Art Adventures of The Palm Beaches partnering with the Cultural Council for Palm Beach County, a new sports series in partnership with The Palm Beach County Sports Commission! On behalf of the TDC, the FTC continues to manage The Palm Beaches TV, Palm Beach County’s Official Tourism TV Channel. Distributing over 40 hours of original programming, this marketing platform provides all the family-friendly, iconic, and little-known offerings of Palm Beach County with the click of a button. The Palm Beaches TV is a complimentary marketing tool for those appearing on the channel – all designed to stimulate tourism growth to deliver the greatest economic impact. Available as a designated channel in nearly 4000 hotel rooms, on Roku, via mobile app and online at ThePalmBeaches.TV, this 24/7 channel offers inspiration and some of the best experiences and backdrops of the destination delivered through the lens of lively storytelling.

6.C. - 1.

The Palm Beaches TV Facebook Watch Party series launched June 2020. Hosted by Palm Beach County Tourist Development Council Executive Director Glenn Jergensen along with co-host Lauren Tobin, the series is created using original content as seen on The Palm Beaches TV. These mini episodes spotlight our expansive tourism offerings while sharing relevant messages from local tourism leaders. To date, with minimal financial input, the FTC has produced over 60 episodes that have been distributed to the drive market. More than half a million people have been reached through this targeted campaign. The FTC embraces the responsibility to develop and increase media and public relations outreach. Plans include launching a new weekly Facebook Watch Party series dedicated to “PBC Tourism News.” The Episodes are designed to share current tourism related events and happenings, provide monthly tourism data and spotlight new initiates from our tourism partners. Local, domestic, and international projects continue to utilize the services and resources offered by the Commission. The FTC is the official Palm Beach County agency that issues permits for commercial production on public property offering a One-Stop permitting process that works with over 50 municipalities, taxing districts, county departments and other community entities. Unwavering in our commitment to service on-location production, the FTC’s expertise on regional regulations and strong community partnerships create opportunities for production teams to get the job done, focus on their craft and capture extraordinary footage. Over 130 local production companies call The Palm Beaches home, offering a wide array of services for creative and logistical needs alike. The FTC acknowledges the hard work of local industry professionals for their diligence, expertise, and adaptability, making it possible to get cameras rolling again despite the challenges of the pandemic. Palm Beach County’s diverse population and tourism offerings brings together a mix of communities, backgrounds, and perspectives. The FTC is expanding its equity, diversity, and inclusion initiatives across multiple programs under the guidance of the TDC and FTC Board of Directors. As we are building for the future, educational programs that cultivate a solid workforce and showcase student work are essential to our communities' initiatives. From our structured internship program to the one-of-a kind student One-Stop permitting process, to the cornerstone of the FTC’s education outreach – The Palm Beaches Student Showcase of Films - we are committed to supporting up-andcoming talent and advancing the local industry and economy. The enclosed marketing plan presentation focuses on the following key strategic priorities: marketing, content creation, service, educational programs and data collection.

Grant Summary FY '21 / FY '22 Recmd. $

Proj. Room Nights

September 25‐26, 2021

$7,000

600

October 7‐10, 2021

$8,000

800

Perfect Game WWBA Championship Weekend Baseball (FY 22)

Ballpark of the Palm Beaches, Roger Dean Chevrolet Stadium, October 7‐11, 2021 Santaluces Athletic Complex

$70,000

7,848

USTA Columbus Day Open (FY 22)

Tennis

Delray Beach Tennis Center, Delray Swim & Tennis Club, Boca West Country Club, Indian Spring Country October 9‐11, 2021 Club, Boca Lago Country Club, Boynton Beach Tennis Center

$5,000

400

World Comes to the Palm Beaches (FY 22)

Baseball

Ballpark of the Palm Beaches, Santaluces Athletic Complex

$12,500

1,589

Event

Sport

Location

Date

Prospect Wire Florida Fall Classic NEW (FY 21)

Baseball

Ballpark of the Palm Beaches

Columbus Day Discovery Showdown NEW Hockey (FY 22)

Palm Beach Skate Zone, Palm Beach Ice Works

October 27‐31, 2021

Just Bring Your Game Palm Beach County Sports Commission 2195 Southern Blvd., Suite 550 West Palm Beach, FL 33406 – (561) 233-3180 Fax: (561) 233-3125 www.PalmBeachSports.com

6D1 a-l

Recmd. $

Proj. Room Nights

The Old Course at Broken Sound November 1‐7, 2021

$30,000

1,500

Men's Senior Baseball League (MSBL) Fall Classic Baseball (FY 22)

Ballpark of the Palm Beaches, Roger Dean Chevrolet Stadium

$35,000

5,184

US Open Table Tennis Championships / Pan American Table Tennis Table Tennis Championships NEW (FY 22)

November 13‐19, Palm Beach County Convention 2021 Center December 18‐22, 2021

$38,000

2,010

American Junior Golf Association (AJGA) Rolex Tournament of Champions (FY 22)

Golf

PGA National Resort & Spa

November 20‐25, 2021

$14,000

1,000

Equestrian Holiday & Horses Circuit (FY 22)

Equestrian

Palm Beach Internaitonal Equestrian Center

December 1, 2021 ‐ January 2, 2022

$20,000

12,375

Tennis

Palm Beach Gardens Tennis Center, PGA National Resort & Spa

December 3‐8, 2021

$12,500

1,500

Event

Sport

Location

TimberTech Championship (FY 22)

Golf

"Little Mo" Internationals in Florida (FY 22)

Date

November 6‐20, 2021

Just Bring Your Game Palm Beach County Sports Commission 2195 Southern Blvd., Suite 550 West Palm Beach, FL 33406 – (561) 233-3180 Fax: (561) 233-3125 www.PalmBeachSports.com

Event

Sport

Location

Date

Garden of Life Palm Beaches Marathon (FY 22)

Running

Meyer Park Amphitheatre

December 10‐12, 2021

Recommended Grant Funds, FY '21

$7,000

Recommended Grant Funds, FY '22

$260,000

Recmd. $

Proj. Room Nights

$15,000

2,160

Just Bring Your Game Palm Beach County Sports Commission 2195 Southern Blvd., Suite 550 West Palm Beach, FL 33406 – (561) 233-3180 Fax: (561) 233-3125 www.PalmBeachSports.com

Event Fact Sheet

Event Name:

Florida Fall Classic

Event Owner:

Prospect Wire 2, LLC

Grantee:

Prospect Wire 2, LLC

Funding Recommendation:

$7,000

Dates:

September 25-26, 2021

Sport:

Baseball

Level of Competition:

Amateur

Age Range:

High School (14U, 16U, & 18U)

Proposed Venues:

Ballpark of the Palm Beaches

Estimated Participation & Room Nights:

Projecting 32 total teams (22 traveling & 10 from South Florida) 22 traveling teams * 15 players per team = 330 total youth athletes 22 traveling teams * 15 spectators per team = 330 total adult spectators 660 total traveling participants / 5 people per room = 132 rooms 132 rooms * 3 nights = 400 room nights. Category G contracted room nights: 600

Estimated Economic Impact:

330 youth athletes * $120.36 avg. daily spending * 3 days = $119,156 330 adult spectators * $240.71 avg. daily spending * 3 days = $238,302 Total Visitor Spending = $357,458

Just Bring Your Game

Palm Beach County Sports Commission

2195 Southern Blvd., Suite 550 West Palm Beach, FL 33406 – (561) 233-3180 Fax: (561) 233-3125

www.PalmBeachSports.com

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Event Description: The Palm Beach County Sports Commission is partnering with Prospect Wire Baseball to host the Florida Fall Classic at Ballpark of the Palm Beaches on September 24-26, 2021. The Florida Fall Classic will feature approximately 32 teams consisting of 450 athletes competing in a variety of age groups (14U, 16U, & 18U). An estimated 22 teams and 330 athletes will be traveling from outside of the South Florida region. Under new ownership, this will be the first Prospect Wire event to take place in The Palm Beaches in many years. Teams are guaranteed to play a minimum of three (3) games. Prospect Wire Baseball is a high caliber amateur baseball organization that owns a variety of robust baseball events taking place throughout the nation. This organization hosts over 100 events annually. Event History: This will be a brand-new event for Prospect Wire Marketing & Media Prospect Wire has a robust social media following and email database. Prospect wire has over 40,000 followers on Instagram and over 11,000 followers on Facebook. About Prospect Wire Baseball: Starting in Florida, Prospect Wire began organizing individual showcases and team tournaments for one of the most talent-rich states in the U.S. Today, Prospect Wire has expanded their events into other parts of the United States with the goal of bringing a unique experience to players, coaches, and families nationwide. Prospect Wire runs a variety of events such as individual showcases, team tournaments, combines, parent seminars, ID Camps, and more. By running these events, Prospect Wire gets the first look at a lot of prospects and has established a database of accurate, reliable reports on high school players. The database is fed through Prospectwire.com and is viewable via the internet. Prospect Wire also works with colleges, and Major League Baseball Scouts to share information on prospects, help connect players to colleges, and to follow players as they progress through the different levels of baseball. PBCSC Responsibilities: • Operational and logistical support • Communication with Ball Park of the Palm Beaches • Procurement of more baseball diamonds might be required (high school venues, colleges, and municipal parks and recreation facilities will be approached) • Financial support to offset costs help offset event-related expenses

Primary Benefits: • Substantial room night generation for the September timeframe • This event will utilize Ballpark of the Palm Beaches • This event enhances Palm Beach County’s resume as a premier destination for baseball

Just Bring Your Game Palm Beach County Sports Commission

2195 Southern Blvd., Suite 550 West Palm Beach, FL 33406 – (561) 233-3180 Fax: (561) 233-3125

www.PalmBeachSports.com

CATEGORY G GRANT APPLICATION REQUEST SUMMARY EVENT DESCRIPTION

Columbus Day Discovery Showdown The 5th Annual Columbus Day Discovery Showdown, conducted by the Orlando Youth Hockey Association is a boys and girls youth ice hockey tournament for players aged 7 to 18. The event will be held October 7-10, 2021, at Palm Beach Skate Zone in Lake Worth and Palm Beach Ice Works in West Palm Beach. The two facilities combine to allow 3 sheets of ice for competition. The event will feature more than 70 teams, with over 1,200 athletes. Teams compete in one of 5 age brackets, with 2 divisions per age group based on skill. This event is sanctioned by USA Hockey.

GRANTEE CONTACT

Orlando Youth Hockey Association, Inc. Jeff Ning / (561) 855-1173

BID/GRANT

Grant

GRANT FUNDS REQUESTED GRANT FUNDS RECOMMENDED

$8,000 $8,000 (FY 22 Category G)

APPLICABLE CATEGORIES

Sanction Fees, Site Fees, Officials, Awards (non-monetary), Equipment, Rentals, Insurance, Security, Labor, Marketing (out of County), Event Production Materials

MEDIA COVERAGE PLANNED

Regional

MARKETING PLAN

The event is marketed on the event website, as well as the USA Hockey website as a sanctioned tournament.

EVENT OWNER ESTIMATES

Estimated Economic Impact – $570,493 Estimated Room Nights – 800

SPONSORSHIP BENEFITS

Logo and link on the website Banner displayed on-site

PRIOR EVENT HISTORY

’20 – 866 Room Nights (Covid restrictions) ’19 – 1,222 Room Nights ’18 – 831 Room Nights ’17 – 716 Room Nights

PREVIOUSLY APPROVED FUNDS

’20 – $4,000 (BD) ’19 - $4,000 (BD) ’18 - $4,000 (BD) ’17 - $4,000 (BD)

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Event Fact Sheet

Event Name:

Perfect Game WWBA Championship Weekend

Event Owner:

Perfect Game USA, Inc.

Grant Recommendation:

$70,000 (FY 22)

FSF Funding:

$10,000 to Perfect Game, pending the hosting of a Perfect Convention/Hall of Fame. The Florida Sports Foundation expected to provide a $35,000 reimbursement to the PBCSC

Dates:

October 7-11, 2021

Sport:

Baseball

Level of Competition:

Amateur

Age Range:

14 - 18

Proposed Venues:

Ballpark of the Palm Beaches (13 total diamonds) Roger Dean Chevrolet Stadium (13 total diamonds) Santaluces Athletic Complex (4 total diamonds)

Estimated Participation & Room Nights:

Projecting 192 total teams (167 traveling & 25 South Florida) 167 traveling teams * 18 players per team = 3,006 total youth athletes 167 traveling teams * 2 coaches per team = 334 total coaches 167 traveling teams * 27 spectators per team = 4,509 total adult spectators 7,849 total traveling participants / 4 people per room = 1,962 rooms 1,962 rooms * 4 nights = 7,848 room nights

Estimated Economic Impact:

3,006 youth athletes * $120.36 avg. daily spending * 4 days = $1,447,209 334 coaches * $240.71 avg. daily spending * 4 days = $321,589 4,509 adult spectators * $240.71 avg. daily spending * 4 days = $4,341,446 Total Visitor Spending = $6,110,244

Just Bring Your Game

Palm Beach County Sports Commission

2195 Southern Blvd., Suite 550 West Palm Beach, FL 33406 – (561) 233-3180 Fax: (561) 233-3125

www.PalmBeachSports.com

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Event Description: The Palm Beach County Sports Commission won the bid to host the Perfect Game World Wood Bat Association (WWBA) World Championship and the Perfect Game WWBA Freshman World Championship this fall. These events enjoyed a rich history in Palm Beach County before being relocated to Lee County in October of 2020, due to Covid-19. Perfect Game is the predominant scouting service and event rights holder in amateur baseball and the Perfect Game WWBA World Championship and Freshman World Championship are two of the most competitive baseball tournaments under Perfect Game’s umbrella. The combination of the Perfect Game WWBA World Championship and Freshman World Championship in Palm Beach County have been coined “The Perfect Game WWBA Championship Week” in The Palm Beaches. The Palm Beach County Sports Commission is partnering with Ballpark of the Palm Beaches, Roger Dean Chevrolet Stadium and Palm Beach County Parks and Recreation to host the Perfect Game Championship Week from October 7-11, 2021. Perfect Game would utilize up to 26 diamonds at Ballpark of the Palm Beaches in West Palm Beach, Roger Dean Chevrolet Stadium in Jupiter, and 4 diamonds at the Santaluces Athletic Complex in Lantana.

The Perfect Game WWBA World Championship is the premier showcase and scouting event on the globe. The Perfect Game WWBA World Championships, which is simply known as “Jupiter” amongst the amateur baseball community, has taken place in Palm Beach County a total of 19 times in the past 21 years (the event was relocated in 2005 due to Hurricane Wilma and 2020 due to Covid-19). The Perfect Game WWBA World Championship is a wood bat only tournament for the 18U age group and attracts mostly players that will be selected in the Major League Baseball (MLB) draft or play NCAA Division I college

Just Bring Your Game Palm Beach County Sports Commission

2195 Southern Blvd., Suite 550 West Palm Beach, FL 33406 – (561) 233-3180 Fax: (561) 233-3125

www.PalmBeachSports.com

baseball. The format consists of pool play and each team is guaranteed a minimum of four games. Only one team will claim a championship and will be fitted for championship rings. This event is Perfect Game’s foremost national team showcase. The top travel baseball organizations from across the United States, Canada, and the Caribbean will compete at this elite, invitation-only event. The 2021 Perfect Game WWBA World Championship will consist of 92 teams in 2021. The Perfect Game WWBA Freshman World Championship relocated to Palm Beach County in 2017 after a five (5) year stretch at the Lake Point Community in Atlanta, Georgia. This event is the premier showcase created solely for high school freshman. The leading travel teams for this age group are invited to attend. This is also a wood bat tournament with a pool play format. Each team is guaranteed 4 games and only one team will be crowned a victor. In 2021, a total of 70 teams will be fielded in the Perfect Game WWBA Freshman World Championship. The Perfect Game WWBA Championship Week will create a massive economic and tourism impact for Palm Beach County. The Perfect Game WWBA World Championship and Freshman Championship will bring nearly 170 traveling baseball teams to The Palm Beaches, consisting of 3,000+ visiting athletes, 334 coaches, and over 4,500 traveling spectators. These events are projected to create over 7,800 hotel room nights and $6 million of direct visitor spending. Scouts: Ultimately, the Perfect Game WWBA World Championship and Freshman World Championship provide a showcase for prospects while they perform in front of professional scouts and college recruiters. Over 1,000 scouts will travel across the nation to take advantage of the talented collection of youth baseball players performing on 30 diamonds at only three (3) venues. Each of the 30 MLB scouts will send multiple scouts. Other professional scouts and college recruiters will also be on-site to take advantage of this unique collection of the best amateur baseball players in the nation. The MLB scouts rent over 700 golf carts, which allow them to move freely and view the games taking place at the multiple diamonds within the spring training facilities. The impact from scouts were not included in the room projections mentioned above. Scouts do not book rooms within the hotel block and their overnight stays are very difficult to track; however, they are realized. Scouts are responsible for approximately 500 rooms with an average of 2-3 overnight stays.

Just Bring Your Game Palm Beach County Sports Commission

2195 Southern Blvd., Suite 550 West Palm Beach, FL 33406 – (561) 233-3180 Fax: (561) 233-3125

www.PalmBeachSports.com

Event Schedule: Thursday, October 7th: Friday, October 8th: Saturday, October 9th: Sunday, October 10th: Monday, October 11th:

Team Registration and Pool Play from 2pm to 10pm Pool Play takes place from 8am to 10pm Pool Play takes place from 8am to 10pm Elimination rounds / consolation games takes place from 8am to 8pm Championship Game / consolation games occur

Event History: The Perfect Game WWBA World Championship has taken place in Palm Beach County since its inception in 2001. However, the event was relocated in 2005 due to Hurricane Wilma and 2020 due to the Covid-19 pandemic. The Perfect Game WWBA Freshman World Championship relocated to Palm Beach County in 2017. Over the last four years, these events generated 6,100 hotel room nights (on average). This room night number included only trackable room nights and did not include room nights created by scouts. Marketing & Media: Perfect Game’s reputation as a baseball scouting service is unsurpassed. The Perfect Game WWBA World Championship and Freshman World Championship will receive significant media exposure in baseball publications, especially the renowned “Baseball America” and “Baseball Weekly”. In 2020, the Perfect Game TV Network was launched and is broadcasted nationally and globally. The Perfect Game WWBA events will be featured on the Perfect Game TV Network. Perfect Game Coaches Convention: Perfect Game USA is currently working with the Palm Beach County Sports Commission and PGA National Resort & Spa to host its first ever Perfect Game Coaches Convention. With the all of Perfect Games major clubs/teams in Florida for the Perfect Game Underclass & Sophomore World Championships (Fort Myers; September 23-October 4), and the WWBA/Freshmen/14U World Championships (WPB/Jupiter; October 7-16), they have decided to create a coach’s convention to be hosted between these major events on October 4-6, 2021. The Convention will feature a Celebrity Charity Golf Invitational at PGA National Resort, which will feature Perfect Game alumni that are current/former MLB players. The proceeds from the event go to the PG Foundation, Perfect Game Cares. The inaugural Hall-of-Fame Ceremony and dinner will also take place, in which Perfect Game members will induct the first-ever Hall-of-Fame class. Last, there will be various education sessions for the coaches on rule changes, recruiting, merchandising, etc., and an exhibition space for PG vendors. Perfect Game is projecting 400 coaches to the inaugural coach’s convention. About Perfect Game: Founded in 1995, Perfect Game USA has become the world’s largest scouting service and youth baseball platform. Perfect Game organizes 5,568 events annually, which consists of 40,000+ baseball games.

Just Bring Your Game Palm Beach County Sports Commission

2195 Southern Blvd., Suite 550 West Palm Beach, FL 33406 – (561) 233-3180 Fax: (561) 233-3125

www.PalmBeachSports.com

Perfect Game received 66,525 team requests for participation in its events. Perfect Game brought events to 141 unique host cities and 33 U.S. states in 2019. Perfect Game attracts the most talented amateur players in the nation and the proof is in the results. A total of 13,324 of Perfect Game’s alumni have been selected in the Major League Baseball (MLB) Draft since 2003. The number of MLB draft picks for Perfect Game leads all other baseball organizations.

Just Bring Your Game Palm Beach County Sports Commission

2195 Southern Blvd., Suite 550 West Palm Beach, FL 33406 – (561) 233-3180 Fax: (561) 233-3125

www.PalmBeachSports.com

Perfect Game WWBA Championship Week in The Palm Beaches

The Perfect Game WWBA Championship Week will take place in The Palm Beaches on October 7-11 and includes two of the world’s most competitive showcases.

The Perfect Game WWBA World Championship and Freshman World Championship comprises the Perfect Game Championship Week in The Palm Beaches.

Venues include Roger Dean Chevrolet Stadium, Ballpark of the Palm Beaches, & Santaluces Athletic Complex

The Perfect Game WWBA World Championship features the premier travel teams in the 18u age group while the Freshman World Championship is designed solely for high school freshman travel teams.

The Perfect Game WWBA Championship Weekend will bring 167 travel teams, consisting of 3,000+ athletes, 300+ coaches, and 4,500+ spectators, to The Palm Beaches .

Over 1,000 professional scouts and college recruiters will travel to Palm Beach County for the Perfect Game WWBA Championship Week.

The Perfect Game WWBA Championship Weekend will deliver Palm Beach County over 7,800 hotel room nights and $6 million in direct visitor spending.

Perfect Game attracts the most talented travel teams in the United States and is the global leader for scouting services and amateur baseball events.

13,324 of Perfect Game’s alumni have been selected in the Major League Baseball (MLB) Draft

Perfect Game Statistics & Figures 2019-2020 (One Calendar Year) Perfect Game Events + Markets:

• 5,568 Events

• 40,000+ Games

• 66,525 Teams Requesting to Participate in a PG Event

• 12MM+ Turnstile

• 141+ Unique Host Cities

• 33+ States

• 1MM+ Participants

• 430,000+ Hotel Rooms

Key Demographics:

• Male/Female 60/40

• Median HHI $80k-$120k

• Participant Age 9-18

• Parents Age 25-54 80%

• Children in HH 95%

Perfect Game Event Coverage

(National, Suburban and Rural Reach & Activation)

Founded in 1995, Perfect Game has grown to become the world’s largest elite youth baseball and softball platform and scouting service.

2020 BY THE NUMBERS 5,568 EVENTS

12MM+

TURNSTILE

66,525 TEAMS

40,000+

GAMES

1MM+ PARTICIPANTS

430,000

HOTEL ROOMS

1,400+

250k+

12,625+

MLB Players College Commits Players Drafted PerfectGame.org | @perfectgameusa

We Are Perfect Game Mission Promote the game of baseball now and in the future by hosting the highest quality amateur events while providing meaningful opportunities and information to players, families, MLB organizations, college coaches, fans and communities.

Perfect Game Provides the Following: • Collaborate with MLB and various other baseball and softball

partners to help the games grow

• Create citizen and visitor engagement opportunities

• Allow host communities to share a strong tourism partnership

• Highlight best in class destination, facilities and venues

• Allow local team participation in order to be ambassadors for

communities

• Welcome the wide variety of visitors to the host community

• The opportunity to partner within sports, tourism and economic

development

Click here to watch:

2020 Perfect Game Highlight Video

Perfect Game Cares We would like to share with you our Perfect Game Cares Highlight Video for you to view and share with your colleagues.

Click here to watch: Perfect Game Cares Highlight Video

They Said It! “Those were great experiences. Just to get out of (New) Jersey and see the competition from all across the country and to compete against other players that were doing the same things you were trying to do -- get to the professional level. It was just good to get that exposure.” Mike Trout 2014, 2016, 2019 AL MVP

2012 AL Rookie of the Year

Los Angeles Angels of Anaheim

“Perfect Game is a leading resource for anyone interested in amateur baseball, running top-notch events throughout the year which are followed closely by our scouts. Organized and efficient, Perfect Game is on top of their game. Perfect Game player information and rankings are a valuable resource for us.” Brian M. Cashman Sr. Vice President and

General Manager

New York Yankees

The Palm Beach County Sports Commission has enjoyed a tremendous partnership with Perfect Game USA for over two decades. Perfect Game is a world-class organization that represents the best in class of baseball and amateur sports. Perfect Game offers tournaments and showcases that are admired by participating coaches and athletes, their families, and the destination’s that host them. Perfect Game demonstrates the highest level of excellence in customer service and providing a memorable experience for all stakeholders. Perfect Game befriends its host communities and facilities to create long-standing events and relationships. Perfect Game is the gold standard in amateur sports. George Linley Executive Director

Palm Beach County Sports Commission

World Wood Bat Association WWBA Championships The Perfect Game World Wood Bat Association (WWBA) Championships ranges from its 15th

year for this year’s 2025 grads/14U age group to its 20 th year for this year’s 2021 grads/18U age group. These signature events are right in line with our philosophy that Perfect Game Tournaments

provide the ultimate experience for travel ball teams around the nation. From top facilities,

live play-by-play for each game, PerfectGame.tv and the highest level of competition. PG

strives to deliver as much value as possible for teams of all skill levels and age divisions.

World Wood Bat Association WWBA Championship Events • • • • • • •

PG WWBA Florida Qualifier | September 17-20, 2021

PG WWBA Sophomore World Championship | Sept. 24-27, 2021

PG WWBA Underclass World Championship | Sept 30-Oct 4, 2021

PG WWBA World Championship | October 7-11, 2021

PG WWBA Freshman World Championship | October 7-11, 2021

PG WWBA 14U World Championship | October 16-19, 2021

PG Fall World Series | October 23-26, 2021

Facilities • • • • • • • • •

Access to multiple 60/90 field clusters in one location

One stadium venue for semi-finals and championships

Access to fields, bullpens, dugouts, clubhouses, etc.

Up as many as sixty (60) - 60/90 baseball fields throughout the region

Seating area for spectators

Adequate parking, lights, concessions, etc.

Specific gate entrance(s) for spectator admission

Close proximity: 30 minutes or less from host hotels preferred

PG Fall World Series will need youth fields up to 275 foot fences

World Wood Bat Association Hotels • • • • • • • • • • • •

PG WWBA Florida Qualifier: 700+ room nights

PG WWBA Sophomore World Championship: 1,000+ room nights

PG WWBA Underclass World Championship: 10,000+ room nights

PG WWBA World Championship: 10,000+ room nights

PG WWBA Freshman World Championship: 7,500+ room nights

PG WWBA 14U World Championship: 1,000+ room nights

PG Fall World Series: 2,500+ room nights

2:1 spectator to participant ratio minimum

Request is typically for all-inclusive rate including breakfast

Rebates back to event organizer

Comp room ratio support for operations staff

HotelPlanner is the official housing partner for all PG Events

World Wood Bat Association Destination Partnership: • • • • •

Ability to host more than 250 teams

Support to event based on tourism impact specific to destination

Assistance with facility and operational costs

Shared message to highlight uniqueness of destination to attract teams

Selection process concept:

Facilities

Destination amenities:

Hotels

Flight accessibility

Highway-drive market accessibility

Restaurants

Local attractions

Family friendly vacation

Total partnership package

Thank You! PLEASE SUBMIT REQUEST FOR PROPOSALS (RFPs) TO ANGEL NATAL VIA EMAIL at

ANatal@PerfectGame.org on or before Friday, March 12, 2021. Final selections will occur prior to Monday, May 3, 2021.

CATEGORY G GRANT APPLICATION REQUEST SUMMARY EVENT DESCRIPTION

USTA Columbus Day Open hosted by the City of Delray Beach The Columbus Day Open hosted by the City of Delray Beach, held October 9-11, 2021, is one of the largest of the USTA National Selection events in the United States. With over 250 participants competing in the Boys and Girls 12s, 14s, 16s and 18 and under divisions, this event will showcase the future of American tennis. The event will be held at the Delray Beach Tennis Center, Delray Swim & Tennis Club, the Boca Raton Swim & Racquet Club, Broken Sound Country Club, Boca West Country Club, and Hunters Run Country Club. Each singles draw will consist of 32 players, competing a minimum of two times (consolation format). Each doubles draw will consist of 16 teams (single elimination). The completely restructured USTA National Junior Tournament Schedule created the USTA National Selection Tournament, held four times each year (February, May, October, November) in four locations for each division. Of the October National Selection events, the Columbus Day Open is by far the largest, with eight age/gender divisions compared to no more than three anywhere else in the country.

GRANTEE CONTACT

Player’s International Management, Inc. Mark Baron / (561) 330-6003

BID/GRANT

Grant

GRANT FUNDS REQUESTED GRANT FUNDS RECOMMENDED

$7,500 $5,000 (FY 22) $10 per room night (max of $5,000)

APPLICABLE CATEGORIES

Sanction Fees, Site Fees, Officials, Awards (non-monetary), Equipment, Rentals, Insurance, Security, Labor, Marketing (out of County), Event Production Materials

MEDIA COVERAGE PLANNED

Regional

MARKETING PLAN

Direct mailings to USTA list, Radio and television spots, Flyer distribution

EVENT OWNER ESTIMATES

Estimated Economic Impact – $518,252 Estimated Room Nights – 400

SPONSORSHIP BENEFITS

Opportunity to provide 1 banner on stadium court Opportunity to provide 1 banner on an outside court Recognition on all print and collateral materials Recognition on the sponsor board Opportunity to provide promotional materials in player’s packet Logo and link on the tournament’s website

PRIOR EVENT HISTORY

‘20 – Canceled due to COVID-19 ‘18 – 490 Room Nights ‘19 – 416 Room Nights ‘17 – 523 Room Nights

PREVIOUSLY APPROVED FUNDS

’20 – Canceled due to COVID-19 ’18 - $3,000 ’19 - $3,000 ’17 - $3,000

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CATEGORY G GRANT APPLICATION REQUEST SUMMARY EVENT DESCRIPTION

World Comes to the Palm Beaches The World Comes to the Palm Beaches is an international baseball festival that features more than 30 teams, representing more than 15 countries all over the world. The tournament is comprised of 10u, 12u, 15u, 18u and Open Divisions, with a maximum of only 1 team per country per division. Within each division, separate brackets are made to group teams of similar skill and ability levels to even competition. The event is held from October 27-31, 2021, with many teams coming early/staying late to experience The Palm Beaches. In addition to the competition, countries are “hosted” by local baseball organizations to facilitate practices, clinics, and other local activities. The event also features showcases, clinics with former MLB players, and an Opening Ceremony with a Parade of Nations. Games will take place at Ballpark of the Palm Beaches and the Santaluces Athletic Complex.

GRANTEE CONTACT

Caribbean Baseball Organization, Inc. Mario Signorello / (786) 318-8403

GRANT FUNDS REQUESTED GRANT FUNDS RECOMMENDED

$12,500 $12,500 (FY 22)

APPLICABLE CATEGORIES

Sanction Fees, Site Fees, Officials, Awards (non-monetary), Equipment, Rentals, Insurance, Security, Labor, Marketing (out of County), Event Production Materials

MEDIA COVERAGE PLANNED

Games televised internationally on Eleven Sports, which features 17 million subscribers

MARKETING PLAN

The event is marketed directly to international baseball organizations and academies

EVENT OWNER ESTIMATES

Estimated Economic Impact – $1,121,755 Estimated Room Nights – 1,589

SPONSORSHIP BENEFITS

TV broadcast mentions/commercials Tickets to Opening Ceremony Logo on the event website, printed collateral, sponsor booth opportunity Opportunity to display 3’x 8’ banner

OTHER TDC FUNDS REQUESTED

PRIOR EVENT HISTORY

’20 – Covid Canceled ’19 – 2,277 Room Nights

’18 – 1,123 Room Nights ’17 – 380 Room Nights

PREVIOUSLY APPROVED FUNDS

’20 – N/A ’19 - $10,000

’18 - $10,000 (BD Sponsorship) ’17 - $3,000 (BD Sponsorship)

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Event Proposal Event Name:

PGA TOUR Champions – TimberTech Championship

Event Owner:

Boca Raton Champions Golf Charities, Inc / PRO LINKS SPORTS

Funding Request:

$50,000

Recommendation:

$30,000

Proposed Dates:

November 1-7, 2021

Sport:

Golf

Level of Competition:

Professional

Age Range:

50+ age – Pro Golfers

Proposed Venue:

The Old Course at Broken Sound in Boca Raton

Attendees:

54 PGA Champion TOUR golfers 850 participants (Vendors, sponsors, caddies, & TV production crew 60,000+ spectators

Estimated # of Room Nights:

1,500

Estimated Economic Impact:

$10,665,415 (based on projections from Pre Covid-19 era)

Marketing / Media Impact:

Live Television on the Golf Channel for 3 days – average of 3 million viewers

Event Description: Palm Beach County is home to the only PGA TOUR Champions event that takes place in southeast Florida, which is now named the TimberTech Championship (formerly known as the Allianz Championship and Oasis Championship). This PGA TOUR Champions event, which is scheduled for November 1-7, 2021, takes place on the Old Course at Broken Sound in Boca Raton. The TimberTech Championship, which has a 14-year history in Palm Beach County, will retain its slot as the second event in the Charles Schwab Cup Playoffs. The TimberTech Championship represents one of three events in the Charles Schwab Cup Playoffs, where 72 players qualify for the three-tournament series to determine

Just Bring Your Game

Palm Beach County Sports Commission

2195 Southern Blvd., West Palm Beach, FL 33406 – (561) 233-3180 Fax: (561) 233-3125

www.PalmBeachSports.com

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the season-long champion. This PGA TOUR Champions tournament has been contested in Boca Raton since 2007, and last year was the first with TimberTech as title sponsor. The TimberTech Championship is one of the premier events on the PGA TOUR Champions’ schedule, which presents the top senior golfers on the globe. The field consists of 54 professional golfers, competing in 54-hole stroke play for a total purse of $2 million. Managed by Pro Links Sports, the annual tournament yearly has attracted 31 of the top 34 professionals on the money list. The Golf Channel provides live television coverage of this 3-day tournament. Over 3.3 million viewers tuned in this event, which provided 17.5 hours of coverage in 2020. This broadcast was internationally distributed to 84 countries, reaching 340 million potential households. Over the last thirteen years, more than $1.7 million dollars has been donated to local charities from the Boca Raton Championship. The Boca Raton Champions Golf Charities (BRCGC) serves as the operational and financial oversight group for the event as well as for the distribution of all charitable funds, as all net tournament proceeds benefit Boca Raton Regional Hospital. Before the Covid-19 pandemic, this event has traditionally featured three days of championship play in addition to a variety of festivities. Such ancillary events typically include a Women’s Day event, which showcases women’s golf fashion, provides exercises to play better golf and a Clinic & Pro-Am with LGPA legend and eight-time “Player of the Year” Annika Sorenstam; two days of Pro-Am play pairing participants with PGA pros; and a variety of other entertainment. The festivities surrounded the golf tournament will return in 2021. Over its 14-year history in Palm Beach County, this PGA TOUR Champions event has become one of the most desirable stops for the players of the PGA TOUR Champions. During the last event in 2021, this tournament welcomed the likes of, John Daly, Bernhard Langer, and Mark Calcavecchia. Attendance: This PGA TOUR Champions event typically draws an attendance that ranges between 60,000 to 70,000 spectators over its duration. Last year, spectators were not permitted due to the Covid-19 pandemic. The TimberTech Championship was designed as a made for TV event and only allowed approved guests to attend in 2020. The buildout of sky suites, tiered seating, and hospitality settings were eliminated in 2020. In 2021, the event will allow spectators and the traditional buildout will return. The pent-up demand for sports entertainment could result in a total attendance that exceeds the 70,000+ range.

Just Bring Your Game Palm Beach County Sports Commission

2195 Southern Blvd., West Palm Beach, FL 33406 – (561) 233-3180 Fax: (561) 233-3125

www.PalmBeachSports.com

PGA TOUR Champion’s History in Palm Beach County: Palm Beach County has been home to the PGA TOUR Champions for the past 14 years. In 2020, the event was renamed the TimberTech Championship. In 2019, the event was called the Oasis Championship and for its first 12 years in The Palm Beaches, it was the Allianz Championship. The Allianz Championship was originally held in Des Moines, Iowa for six (6) years, prior to its relocation to The Palm Beaches in 2007. About PGA TOUR Champions: PGA TOUR Champions is a membership organization of golfers aged 50 and older, with the most recognizable and accomplished players in the game - including 33 members of the World Golf Hall of Fame. The season-long Charles Schwab Cup gives way to the Charles Schwab Cup Playoffs – a threetournament, season-ending series to determine the Tour’s top player. The PGA TOUR Champions origin dates to the Senior PGA Championship, which was founded in 1937 and invited only high-profile golfers over 50. The tour was formally established in 1980 and was originally known as the Senior PGA Tour until October 2002. The tour was then renamed the Champions Tour through the 2015 season, after which the current name of "PGA TOUR Champions" was adopted. Today, the PGA TOUR Champions consist of 27 events with a schedule that begins in January and concludes in November. Television Coverage (The Golf Channel): Serving the most-affluent audience in all of television, Golf Channel, part of NBC Sports Group, is the home of PGA TOUR Champions coverage and is available in 75 million+ homes domestically and more than 200 million homes in 84 countries and 11 languages around the world. A majority of the PGA TOUR Champion events receive complete coverage on The Golf Channel, which is the exclusive cable-television partner of PGA TOUR Champions. Internationally, these telecasts will reach more than 340 million potential households while being distributed in 15+ markets via GOLFTV. In 2020, a total of 3.3 million viewers tuned in to watch the TimberTech Championship, which provided 17.5 hours of coverage. International Reach: Palm Beach County’s reach and awareness from hosting the PGA TOUR Champions is far beyond the United States. The PGA TOUR brand is recognized throughout the world and provides a true global marketing platform for Palm Beach County. Coverage of the PGA TOUR Champions event in Palm Beach

Just Bring Your Game Palm Beach County Sports Commission

2195 Southern Blvd., West Palm Beach, FL 33406 – (561) 233-3180 Fax: (561) 233-3125

www.PalmBeachSports.com

County (Boca Raton Championships) is distributed in 84 countries across more than 200 million potential households.

Pro Links Sports - Event Management & Operations of the BRRH Championship: Boca Raton Champions Golf Charities, Inc. was formed to produce a PGA TOUR Champions event in Boca Raton and The Palm Beaches. This charitable organization contracts with Pro Links Sports to manage and oversee the production of the Boca Raton Championship (formerly the Oasis Championship and Allianz Championship). Since 1993, Pro Links Sports has worked with companies throughout the world to implement customized, full-service golf programs to fit their particular needs and objectives. Pro Links Sports is a sports marketing firm that specializes in event management, sponsorship activation, corporate hospitality, and/or corporate consulting. Pro Link Sports forms strategic partnerships with clients to maximum exposure on a local, regional, and global basis. In addition to producing a variety of corporate hospitality golf events, Pro Links Sports specializes in professional golf events. In addition to managing the Boca Raton Championship in Palm Beach County, Pro Links Sports also organizes the 3M Championship in Blaine, Minnesota, and the Valspar Golf Championship Tampa, both of which belong to the PGA TOUR.

Just Bring Your Game Palm Beach County Sports Commission

2195 Southern Blvd., West Palm Beach, FL 33406 – (561) 233-3180 Fax: (561) 233-3125

www.PalmBeachSports.com

2021 Tentative Event Schedule: Tournament play will tee off at 9:40am during the opening round (November 5) and the second round (November 6). The final round (November 7) begins at 7:15am. Monday, November 1 9:30am – Women’s Day Registration & Brunch 11:00am – Private Clinic Hosted by PGA TOUR Professional 1:00pm – Women’s Pro-Am Shotgun 6:00pm – Women’s Day Cocktail Reception & Awards Ceremony Tuesday, November 2 8:00am Practice Rounds 6:30pm VIP Draw Party presented by Celebrity Cruises Wednesday, November 3 7:15am Championship Pro-Am Shotgun Start 12:45pm Championship Pro-Am Shotgun Start Thursday, November 4 7:15am Championship Pro-Am Shotgun Start 12:45pm Championship Pro-Am Shotgun Start Friday, November 5 9:40am* First Round of Championship Play - Televised on The Golf Channel from 11 a.m.-2 p.m. Saturday, November 6 9:40am* Second Round of Championship Play - Televised on The Golf Channel from 5-7 p.m. Sunday, November 7 7:15am* Final Round of Championship Play - Televised on The Golf Channel 3-5 p.m.

Just Bring Your Game Palm Beach County Sports Commission

2195 Southern Blvd., West Palm Beach, FL 33406 – (561) 233-3180 Fax: (561) 233-3125

www.PalmBeachSports.com

Broadcast – Golf Channel  The TimberTech Championship received 17.5 hours of coverage on Golf Channel  A total of 3.3M people tuned to Golf Channel's coverage of the TimberTech Championship  The TimberTech Championship received 1.4M viewer exposures during PGA TOUR coverage. The exposures came in the form of: o Next week on Tour graphic during Golf Channel’s final round coverage of the ZOZO CHAMPIONSHIP on Sunday. o Leaderboard updates aired within Golf Channel’s coverage of the Bermuda Championship on Friday, Saturday and Sunday.  In addition to tournament coverage and on-air promotion, the TimberTech Championship received significant exposure through other Golf Channel programming and promotion such as Golf Central, Golf Central Pre-Game, Golf Central Updates, Morning Drive, menu line-ups, scoring tickers, etc. Golf Channel Digital Campaign  34 promotional spots resulting in 14.8MM household impressions across news and sports TV networks (Discovery Channel, NBCSN, FOX News, CNBC, MSNBC, USA, CMT, The Weather Channel, and CNN) during tournament week Digital Media - PGA TOUR Champions Social Channels (Facebook, Twitter, Instagram) Date range: Oct 19 – Nov 9  Post Impressions: 18.94M  Post Engagement: 764.21K  Post Video Views: 2.46M PGA TOUR Champions Website 663,193 total page views between October 27 and November 2

Palm Beach County is home to the only PGA TOUR Champions event in Southeast Florida

PGA TOURS CHAMPIONS’ History  Features golf legends at 50 years of age and up  Origins date back to the Senior PGA Championship (founded in 1937)  TOUR officially formed in 1980

TimberTech Championship

(Formerly the Boca Raton & Allianz Championship)  October 26 – November 1, 2020 at the Old Course in Broken Sound Club  81 professional golfers competing in 54holes of stroke play  Total purse of $2 million  In 2020, the event transformed from the first full-field event on the PGA TOUR Champions to a season-ending tournament.

Palm Beach County has been home to the PGA TOUR Champions for the past 13 years

The Timber Tech Championship received 17.5 hours of televised live on the Golf Channel

75 million homes domestically 200 million homes in 84 countries 3.3 million viewers tuned into the Boca Raton Championship in 2020

The TimberTech Championship’s viewership on the Golf Channel exceeded 3.3 million households.

Destination Commercials aired on the Golf Channel

• A co-branded Palm Beach County Sports Commission and Discover the Palm Beaches destination TV commercial was produced for this event

14 “Destination Commercials” aired on the Golf Channel during the TimberTech Championship

“Discover The Palm Beaches” was presented on all caddie vests, which is a primary benefit typically reserved for only for the title sponsor

Event Fact Sheet

________________________________________________________________________________ Event Name: Men’s Senior Baseball League (MSBL) Fall Classic Event Owner:

Men’s Senior Baseball League, LLC

Grantee:

Men’s Senior Baseball League, LLC

Dates:

November 6-20, 2021

Funding:

$35,000 – Category G; $3,000 Florida Sports Foundation

Sport:

Baseball

Level of Competition:

Adult

Age Range:

18+, 30+, 35+, 45+, 50+, 55+, 60+

Venue:

Ballpark of the Palm Beaches / Roger Dean Chevrolet Stadium

Estimated # of Attendees:

125 total teams (estimating 96 teams traveling from outside S FL) 96 traveling teams * 18 adult athletes = 1,728 traveling adult athletes

Estimated # of Room Nights:

5,184 room nights projected 1,728 adult athletes / 2 per room = 864 rooms 864 rooms * 6 nights = 5,184 room nights

Estimated Economic Impact:

$2,495,681 1,728 participants * $240.71 average daily spending *6 days = $2,495,681 (Average daily spend calculation is provided by the Florida Sports Foundation)

Just Bring Your Game

Palm Beach County Sports Commission

2195 Southern Blvd., West Palm Beach, FL 33406 – (561) 233-3180 Fax: (561) 233-3125

www.PalmBeachSports.com

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Event Description: The Men’s Senior Baseball League (MSBL) is the premier amateur baseball organization for adults 18 years of age and older. The MSBL Fall Classic is one of the largest amateur baseball tournaments for adults that takes place annually in the United States. The Palm Beach County Sports Commission is partnering with the Ballpark of the Palm Beaches and Roger Dean Chevrolet Stadium to bring the MSBL Fall Classic to The Palm Beaches on November 6-20, 2021. The Ballpark of the Palm Beaches, located in West Palm Beach, and Roger Dean Chevrolet Stadium, located in Jupiter, will come together to offer two marquee baseball stadiums and over 20 total diamonds to host the MSBL Fall Classic and accommodate 125 teams, consisting of 2,000 athletes (96 teams and 1,728 athletes are projected to visit from outside of south Florida). Teams will travel from across the United States, Canada, Puerto Rico, Venezuela, Dominican Republic, and Peru. The tournament will feature seven (7) age groups (18+, 30+, 35+, 45+, 50+, 55+, 60+). Over 400 baseball games will be played during the 13-day tournament. Teams compete in a round robin format, which is followed by play-offs. Teams are guaranteed to play a minimum of 5 games. The MSBL Fall Classic will create a tremendous economic and tourism impact for The Palm Beaches. The event is expected to generate nearly $2.5 million in direct visitor spending and 5,180 hotel room nights. Event Schedule/Plan: The event will host over 400 games. Approximately 30 to 35 games will be played each day. Games will take place from November 4-17. On Sunday, November 11, MSBL will host a tournament party that will attract approximately 1,500 participants. The party will be held at the Meyer Amphitheatre in West Palm Beach from 3pm to 7pm. Marketing Plan: The MSBL Fall Classic, as well as all other MSBL national tournaments, are marketed directly to the MSBL membership through the MSBL Magazine, MSBL newsletter, and digital marketing campaigns. Significantly, all participating teams are member teams of the MSBL, except for international teams. Event History: The Men’s Senior Baseball League (MSBL) Fall Classic returned to The Palm Beaches in 2018, after being held on the west coast of Florida (utilizing the MLB spring training homes of the Philadelphia Phillies, Pittsburgh Pirates, Toronto Blue Jays, and Tampa Bay Rays). 2018 – 3,888 room nights 2019 – 5,487 room nights 2020 – 2,993 room nights (participation limited due to Covid-19)

Just Bring Your Game Palm Beach County Sports Commission

2195 Southern Blvd., West Palm Beach, FL 33406 – (561) 233-3180 Fax: (561) 233-3125

www.PalmBeachSports.com

About Men’s Senior Baseball League: The Men’s Senior Baseball League (MSBL)/Men’s Adult Baseball League (MABL) is the premier amateur baseball league for adults 18 years of age and older. Founded in 1988, it is the fastest-growing adult baseball organization in the country. The league has 325 local affiliates, 3,200 teams and 45,000 members who play organized amateur baseball in local leagues, 30 regional tournaments and six national tournaments. Both the MSBL and the MABL plan to expand by establishing local affiliates in communities where programs do not exist, and by welcoming existing amateur hardball leagues to affiliate. The MSBL is poised to reach 50,000 members in the very near future. Budget: The Men’s Senior Baseball League will sustain a $300,000 budget to host the Fall Classic. Support from the Palm Beach County Sports Commission’s grant program would be used to offset site fees. Hospitality: Site Fees: Officials: Awards: Equipment: Labor: Marketing:

$18,000 $70,000 $68,000 $69,000 $15,000 $12,000 $48,000

Benefits:  The event has the potential to generate room nights and economic impact during the county’s shoulder season  Hosting this Championship enhances Palm Beach County’s profile as an amateur baseball destination  Hosting this event will reestablish the Sports Commission’s partnership with the Men’s Senior Baseball League  This event would utilize both of Palm Beach County’s MLB spring training facilities (Ballpark of the Palm Beaches and Roger Dean Chevrolet Stadium) Responsibilities:  Secure access to Ballpark of the Palm Beaches and Roger Dean Chevrolet Stadium  Assist with operational and logistical support, as needed  Assist with marketing, public relations, and event promotions, as needed  Grant Funding

Just Bring Your Game Palm Beach County Sports Commission

2195 Southern Blvd., West Palm Beach, FL 33406 – (561) 233-3180 Fax: (561) 233-3125

www.PalmBeachSports.com

Bid Sheet

Event Name:

US Open Table Tennis Championships Pan American Table Tennis Championships

Event Owner:

USA Table Tennis

Grantee:

USA Table Tennis / Palm Beach County Sports Commission

Grant Recommendation:

$38,000

FSF Funding:

$12,000

Dates:

November 13 – 19, 2021 (Pan American Table Tennis Championships) December 18 – 22, 2021 (US Open Table Tennis Championships)

Sport:

Table Tennis

Level of Competition:

Adult

Age Range:

Youth & Adults

Proposed Venues:

Palm Beach County Convention Center

Estimated Participation &

800 players for the US Open Table Tennis Championships 220 players for the Pan American Table Tennis Championships 70 officials 1,000+ spectators (estimate)

Estimated Economic Impact:

400 youth athletes * $120.36 avg. daily spending * 4 days = $192,576 620 adult athletes * $240.71 avg. daily spending * 4 days = $1,044,681 70 officials * $240.71 avg. daily spending * 4 days = $151,647 1,000 adult spectators * $240.71 avg. daily spending * 4 days = $962,840 Total Visitor Spending = $2,351,744

Just Bring Your Game

Palm Beach County Sports Commission

2195 Southern Blvd., Suite 550 West Palm Beach, FL 33406 – (561) 233-3180 Fax: (561) 233-3125

www.PalmBeachSports.com

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Estimated Room Nights:

2,010 room nights for both events 1,240 room nights for the US Open Table Tennis Championship 770 room nights for the Pan American Table Tennis Championship

Event Description: The Palm Beach County Sports Commission is considering a partnership with USA Table Tennis, which would bring two major events to The Palm Beaches during the November & December of 2021. The partnership would bring the Pan American Table Tennis Championships, which would take place on November 13-19, 2021, along with the US Open Table Tennis Championships taking place on December 18-22, 2021. The Palm Beach County Convention Center would host both events. Over 800 athletes would compete during the US Open Table Tennis Championships with 220 athletes participating in the Pan American Table Tennis Championships. The Pan American Championships features nine (9) nations competing in singles and doubles competition for men, women, and mixed divisions. The participating nations include Brazil, Argentina, Chile, Paraguay, Puerto Rico, Mexico, Canada, Ecuador, and the United States. The Pan American Championships is a joint effort between the Latin American Table Tennis Union and the International Table Tennis Federation. This event is expected to attract 220 athletes while creating 770 hotel room nights. The US Open Table Tennis Championships is the oldest table tennis tournament in the United States. This event includes singles and doubles competition for a variety of age groups (youth – adults) in male, female, and mixed divisions. This is one of the premier events under the USA Table Tennis umbrella. This event is expected to attract 800 athletes while creating 1,240 hotel room nights.

Just Bring Your Game Palm Beach County Sports Commission

2195 Southern Blvd., Suite 550 West Palm Beach, FL 33406 – (561) 233-3180 Fax: (561) 233-3125

www.PalmBeachSports.com

Venue: The Palm Beach County Convention Center would be utilized to host the Pan American Table Tennis Championships on November 13-19 and US Open Table Tennis Championships from December 18-22. The convention center’s exhibit hall would be the competition site. The Pan American Table Tennis Championships will require ½ of the exhibit hall (50,000 sq. ft.) and the US Open Table Tennis Championships will need the full hall (100,000 sq. ft.). The Convention Center’s rental space is expected to be approximately $13K per day (on average). About USA Table Tennis: USA Table Tennis is organized under the United States Olympic Committee as the National Governing Body for the sport of table tennis in the United States. As a member service organization, it promotes table tennis by creating opportunities for athletes and coaches of all backgrounds to participate in the sport through more than 250 clubs and over 350 tournaments across the nation annually. USA Table Tennis is a member of the International Table Tennis Federation (ITTF) and is responsible for selecting and training teams for international competition including the Pan American and Olympic Games. Event History: The Pan American Table Tennis Championships was first held in 2017 in Cartagena de Indias, Colombia. The 2018 championships took place at Santiago, Chile and the 2019 championships occurred at Asunción, Paraguay. The 2020 event was cancelled due to Covid-19. The US Open Table Tennis Championships have been played since 1931 and is the oldest table tennis tournament in the United States. The last event took place at Fort Worth, Texas in 2019. The 2018 event took place in Orlando, Florida. The event generates between 1,200 and 1,800 room nights per year.

Just Bring Your Game Palm Beach County Sports Commission

2195 Southern Blvd., Suite 550 West Palm Beach, FL 33406 – (561) 233-3180 Fax: (561) 233-3125

www.PalmBeachSports.com

CATEGORY G GRANT APPLICATION REQUEST SUMMARY EVENT DESCRIPTION

American Junior Golf Association (AJGA) Rolex Tournament of Champions The AJGA Rolex Tournament of Champions, conducted annually since 1978, is one of the premier tournaments on the American Junior Golf Association's season, serving as the season ending event. The 156-player invitation-only field is made up of boys and girls, ages 12-18, from 25 states and 12 foreign countries. Former champions include Stewart Cink (1989), Tiger Woods (1991), Paula Creamer (2002), Grace Park (1994, 1996) and Morgan Pressel (2004). The event is scheduled to take place from November 20-25, 2021. The AJGA conducts 122 tournaments and 45 qualifiers around the country each year.

GRANTEE CONTACT

American Junior Golf Association, Inc. Adam Rogers / (770) 825-1001

BID/GRANT

Grant

GRANT FUNDS REQUESTED GRANT FUNDS RECOMMENDED

$12,500 $14,000 (FY 22 Category G) $1,000 Florida Sports Foundation

APPLICABLE CATEGORIES

Sanction Fees, Site Fees, Officials, Awards (non-monetary), Equipment, Rentals, Insurance, Security, Labor, Marketing (out of County), Event Production Materials

MEDIA COVERAGE PLANNED

National

MARKETING PLAN

The event is marketed to the American Junior Golf Association membership, VIPs, Sponsors and Board Members – event is by invitation only

EVENT OWNER ESTIMATES

Estimated Economic Impact – $552,916 Estimated Room Nights – 1,000

SPONSORSHIP BENEFITS

Two entries (2) to the Junior-Am Two (2) seats at the Rolex Junior All-American Banquet One (1) Banner to be displayed at the driving range Logo and link on the website

PRIOR EVENT HISTORY

’20 – 895 Room Nights ’19 – 1,009 Room Nights ’18 – 1,088 Room Nights ’17 – 1,075 Room Nights ’16 – 1,211 Room Nights ’15 – 1,071 Room Nights

PREVIOUSLY APPROVED FUNDS

’20 – $10,000 ’19 - $12,500 ’18 - $12,500 ’17 - $12,500 ’16 - $10,000

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CATEGORY G GRANT APPLICATION REQUEST SUMMARY EVENT DESCRIPTION

Equestrian Holiday & Horses Circuit The Equestrian Holiday & Horses Circuit is a competition held in December in advance of the Winter Equestrian Festival (WEF) that has appeal to domestic and international riders. This event has become both as a stand-alone event, as well as a method to expand the equestrian season in advance of WEF. It is the desire of Equestrian Sport Productions (ESP) to establish this showjumping series to the highest level in equestrian sport, known as a 5-star Event. The event, held at the Palm Beach International Equestrian Center, will span from December 1, 2021 - January 2, 2022. Over 1,000 equestrian athletes are expected to participate. The Holidays & Horses Circuit is well suited to expand Wellington’s equestrian season by increasing the stay of WEF participants, and attracting new equine athletes to Palm Beach County.

GRANTEE CONTACT

Equestrian Sport Productions, LLC Michael Stone / (561) 784-1111

BID/GRANT

Grant

GRANT FUNDS REQUESTED GRANT FUNDS RECOMMENDED

$40,000 Up to $20,000 (FY 22) $1 per room night, up to $20,000

APPLICABLE CATEGORIES

Sanction Fees, Site Fees, Officials, Awards (non-monetary), Equipment, Rentals, Insurance, Security, Labor, Marketing (out of County), Event Production Materials

MEDIA COVERAGE PLANNED

The event will be broadcast on RFD TV, Eurosport, Web casts, USEF

MARKETING PLAN

Print advertising in national and international equine publications / Website advertising and International Press Releases – same marketing strategy as the Winter Equestrian Festival

EVENT OWNER ESTIMATES

Estimated Economic Impact – $6,432,000 Estimated Room Nights – 12,375

SPONSORSHIP BENEFITS

Benefits to be combined with sponsorship for the Winter Equestrian Festival application

PRIOR EVENT HISTORY

2020 – 30,110 Room Nights 2019 – 14,955 Room Nights

2018 – 12,894 Room Nights 2017 – 14,732 Room Nights

PREVIOUSLY APPROVED FUNDS

2020 - $12,500 2019 - $14,955

2018 - $15,000 2017 - $14,732

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CATEGORY G GRANT APPLICATION REQUEST SUMMARY EVENT DESCRIPTION

“Little Mo” Internationals in Florida The “Little Mo” Internationals in Florida will take place on the tennis courts at the Palm Beach Gardens Tennis Center (main host site), and PGA National Resort from December 3-8, 2021. This youth tennis tournament will feature both boys and girls in 5 different age groups (12u, 11u, 10u, 9u, and 8u). The tournament will feature singles, doubles, and mixed doubles competitions for each age group. Approximately 500 athletes from more than 60 countries are expected to compete. A total of 25 tennis courts will be utilized. International Tennis Federation (ITF) rules will apply. The Maureen Connolly Brinker Tennis Foundation conducts “Little Mo” tournaments throughout the country. This includes 18 sectionals, 4 regionals (one in Palm Beach County), 1 national, and 3 international tournaments. This event will represent the 15th “Little Mo” Internationals.

GRANTEE CONTACT

Maureen Connolly Brinker Tennis Foundation, Inc. Carol Weyman / (214) 704-7239

BID/GRANT

Grant

GRANT FUNDS REQUESTED GRANT FUNDS RECOMMENDED

$15,000 $12,500 (FY 22)

APPLICABLE CATEGORIES

Sanction Fees, Site Fees, Officials, Awards (non-monetary), Equipment, Rentals, Insurance, Security, Labor, Marketing (out of County), Event Production Materials

MEDIA COVERAGE PLANNED

International

MARKETING-PLAN

The Foundation partners with 200 different tennis federations around the globe to market the event. Print and online advertisements are strategically placed within industry publications The Foundation implements direct marketing campaigns through emails and phone to a database of more than 3,000 tennis players, located across the globe. The Foundation collaborates with other organizations to share resources, which maintains an international database that exceeds 12,000.

EVENT OWNER ESTIMATES

Estimated Economic Impact - $1,603,918 Estimated Room Nights – 1,500

SPONSORSHIP BENEFITS

Benefits will be negotiated depending on the grant awarded. Generic benefits include logo and link to the event website, recognition on all collateral materials, opportunity to have a display booth during the event, inclusion of marketing materials on the player’s packet, and opportunity to display signage on the tennis courts.

PRIOR EVENT HISTORY

20 – Canceled due to Covid-19 19 – 1,467 Room Nights 18 – 1,154 Room Nights

17 – 1,337 Room Nights 16 – 1,142 Room Nights 15 – 1,406 Room Nights

PREVIOUSLY APPROVED FUNDS

20 – N/A 19 - $10,000 18 - $10,000

17 - $10,000 16 - $9,000 15 - $9,000

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CATEGORY G GRANT APPLICATION REQUEST SUMMARY EVENT DESCRIPTION

Garden of Life Palm Beaches Marathon The Garden of Life Palm Beaches Marathon is a weekend long running, fitness, and entertainment festival consisting of a full and half marathon, 5K, relay race, and fitness expo from December 10-12, 2021. The racecourse will utilize West Palm Beach, with the main location being the Meyer Amphitheatre. The race is estimated to include over 5,000 runners, with onethird coming from out of Palm Beach County. In addition to the various races, the weekend will consist of a fitness expo, taking place at Restoration Hardware in Downtown West Palm Beach. The marathon will serve as a qualifier for the Boston Marathon. As part of the title sponsorship with Garden of Life, they will bring in affiliates and members from around the country to enhance the overall event impact.

GRANTEE CONTACT

Palm Beaches Marathon, LLC Ken Kennerly / (561) 758-3582

BID/GRANT

Grant

GRANT FUNDS REQUESTED GRANT FUNDS RECOMMENDED

$15,000 $15,000 (FY 22)

APPLICABLE CATEGORIES

Sanction Fees, Site Fees, Officials, Awards (non-monetary), Equipment, Rentals, Insurance, Security, Labor, Marketing (out of County), Event Production Materials

MEDIA COVERAGE PLANNED

No live coverage, pending agreements with local television partners for post-event coverage

MARKETING PLAN

Geo targeted ads on other race websites during summer/fall Promotion at events/expos during summer/fall Social Media, Internet, Print Collateral Local television/radio partnerships

EVENT OWNER ESTIMATES

Estimated Economic Impact – $1,179,494 Estimated Room Nights – 2,160

SPONSORSHIP BENEFITS

Name/logo in email, printed ads, flyers, and website Logo on back of event t-shirt Hospitality to all surrounding events Signage on start/finish chute Social Media Thank You posts 10 entries for any distance

PRIOR EVENT HISTORY

’20 – Canceled due to COVID-19 ’19 – 1,919 Room Nights ’18 – 1,993 Room Nights ’17 – 1,609 Room Nights

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PREVIOUSLY APPROVED FUNDS

’20 – Canceled due to COVID-19 ’19 – $15,000 ’18 – $15,000 ’17 – $15,000

Sports Commission Executive Summary

Palm Beach County Sports Commission FY2022 Marketing Plan Executive Summary MISSION The Palm Beach County Sports Commission attracts sporting events and activities to Palm Beach County to enhance occupancy of hotel room nights; to maximize the positive economic impact of these events and activities on the Palm Beach County economy; to maximize the utilization of County facilities; to utilize events and activities to promote the image of Palm Beach County as a sports tourism destination on a national and international level. COVID-19 IMPACTS ON SPORTS TOURISM COVID-19 has wreaked havoc on the sports world. The coronavirus outbreak has forced organizations within the sports industry to make difficult and heartbreaking decisions regarding their events and business models. Nearly every major sporting event was canceled, relocated, or postponed after the onset of the pandemic. Sports tourism represents a substantial value to the U.S. economy. However, this economic value has been severely limited by the coronavirus pandemic that has especially damaged the sports events and tourism industry. Nearly all industries are impacted by COVID-19, but to varying degrees. Given that sports and events are considered non-essential services and typically involve the gathering of many participants and spectators, which increases the risk of transmission, the sports tourism industry was significantly impacted for much of 2020 and 2021. Given the event cancellations/postponements, travel restrictions, and ensuing job losses and budget cuts resulting from COVID-19, the sports tourism industry suffered throughout the United States. Some sportsrelated organizations did not survive the pandemic. Over the ten months from March to December 2020, an estimated 75 million fewer people traveled to sports events within the United States, compared to 2019, resulting in a loss of $20 billion in direct spending. Palm Beach County experienced a significant loss of sports tourism benefits. In 2020, the Palm Beach County Sports Commission lost 77 booked events due to cancellation and relocation. The loss of those events resulted in an elimination of 85,519 booked room nights and a projected economic impact reduction of $59.8 million. In 2021, the Palm Beach County Sports Commission lost 46 events due to cancellation and relocation. Losing those 46 events resulted in a removal of 50,394 booked room nights and a projected economic impact loss of $35.2 million. Although the Palm Beach County Sports Commission endured its most challenging year in its history, the recovery of Palm Beach County’s sports tourism economy is proceeding. The Palm Beach County Sports Commission, in collaboration with the Tourist Development Council, implemented a phased recovery strategy for sports tourism. The plan was successful, and our Sports Commission realized tourism production during the summer of 2021 that mirrors pre-pandemic conditions in 2019. The Sports Commission’s portfolio of events during the summer of 2021 experienced levels of volume, reach, and potency that represent nearly a full recovery.

6.D. - 2.

ORGANIZATIONAL OBJECTIVES • Visitor Acquisition: Building Back Better in 2022 - The Sports Commission’s tourism output returned to pre-pandemic normalcy in June and July of 2021. However, much work is needed to build the Sports Commission’s annual event portfolio back to its pre-pandemic stature. In FY 2020, the Sports Commission’s event portfolio experienced a 37% reduction after COVID-19 shutdowns were implemented with half of the year remaining. During FY 21, Quarter 1, the Sports Commission underwent a 40% loss in hosted events. Sports-related room nights dropped by 41% in FY 21, Quarter 1 (year over year comparison to FY 20). o

•

Fall/Winter Sports Events – Our Sports Commission is actively looking to build back sports tourism during the Fall and Winter, which is a need time for Palm Beach County’s hotel industry. Strategies being deployed include direct marketing and recruitment towards sports markets that have an active event calendar from October to January; concentration on outdoor sports, which offers Florida destinations a competitive advantage due its ability to host sports on year-round basis with an appealing warm/mild climate; pursuit of several game-changing events, including the National Hockey Festival (world’s largest field hockey tournament), Perfect Game WWBA Fall Championships (additional baseball events with 100+ team participation rates), USA BMX Sunshine State Nationals (premier BMX event in Florida), US Youth Soccer Olympic Development Program & Development Player League Regional & National Championships (200+ team tournaments with growing participation rates), and much more. Summer Sports Events - The primary timeframe of emphasis for recruiting and developing events is the summer. Hotel occupancy rates are at their lowest during the summer months; therefore, our Sports Commission will prioritize its efforts to enroll events during this period. Several targets offer strong sports tourism products for the summer. The youth sports marketplace lends itself to the summer timeframe, more than any other market segment since families may travel with their children freely (outside of the school-year calendar). Summer is also a time when events tailored for Florida athletes thrive. As a dominant state for sports, Florida is home to an impressive array of state sports associations and governing bodies, offering a variety of sports events and activities that create drive market tourism. Tournaments, showcases, invitationals, qualifiers, championships, camps, and clinics with a statewide reach will are abundant during the summer. These events are more likely to maintain its tourism potency if the Delta variant negatively impacts traveler sentiment. To help develop tourism in the summer months, a focus is placed on sports with active calendars during the summer, such as baseball, softball, lacrosse, soccer, softball, aquatic sports, tennis, golf, and more.

Sports in Focus - The versatility and variety of facilities, venues, and infrastructure for sports is Palm Beach County’s competitive advantage in terms of developing sports tourism. The changeability of venues combined with the numerous types of public and private facilities that live in Palm Beach County allowed our Sports Commission to program 50+ different types of sports as vehicles to create tourism. This is a key characteristic of Palm Beach County’s ability to remain in the top five of Florida’s chief sports tourism destinations. While the Sports Commission plans to host over 170 events in FY 22, representing approximately 50 different types of sports, several specific types of sports will be a primary focus. These sports offer significant tourism impacts and some will be more adaptable during potential instabilities with the COVID-19 pandemic. o

National Governing Bodies / Olympic Sports- The National Governing Bodies (NGB’s) are organizations that have a regulatory or sanctioning function over their specific sport. Every sport has a different governing body that can define the way the sport operates through its affiliated clubs and societies. There are a total of 47 National Governing Bodies that exist under the

umbrella of the United States Olympic Committee. The Palm Beach County Sports Commission has formed partnerships with many of these governing bodies to host national events, which create tourism impacts and has led to future business opportunities. Examples of these partnerships include USA Baseball, United States Golf Association, USA Gymnastics, USA Field Hockey, US Soccer Federation, USA Water Ski, USA Wrestling, United States Equestrian Federation, USA Track & Field, USA Swimming, USA Volleyball, USA Softball, USA Water Polo, USA Badminton, and more. Marketing campaigns specifically tailored to the NGBs/Olympic sports will occur throughout the year. A full-court press on recruitment, bid submittal, and networking with past clients and prospective partners to obtain events under the NGB umbrella, will vigorously take place. Finally, the Sports Commission will attend ACES (Association of Chief Executives for Sport) Conference in Colorado Springs. This will be a significant business development effort to identify new business, as it relates to Olympic sports, for 2022 and beyond. Baseball - As Florida’s only home to two (2) Major League Baseball (MLB) Spring Training complexes, which accommodate four (4) MLB teams, Palm Beach County is the Spring Training Capital of Florida. Ballpark of the Palm Beaches and Roger Dean Chevrolet Stadium provide two marquee baseball stadiums and 26-MLB regulation diamonds, over the two sites. Baseball was the dominant sport that led to a full recovery of sports tourism during summer. Our Sports Commission hosted a variety of national baseball tournaments, which generated one-third of the room night production from May – September. These events cater to the high school, collegiate, and adult age groups. In FY 22, the Sports Commission plans to build an even better collection of summer events while rebuilding the fall’s slate of baseball tournaments that were relocated or impeded by COVID-19 Golf - Palm Beach County is Florida’s Golf Capital and it’s no surprise that our Sports Commission has utilized this sport on a year-round basis to drive visitation and room night generation. Golf is a vehicle to attract leisure visitors seeking to play on courses designed by the greatest architects in the game. Our Sports Commission also consistently utilizes Palm Beach County’s 170+ golf courses to host a variety of golf-related tournaments, both on an amateur and professional level. Considering Palm Beach County’s vast golf landscape, our Sports Commission will continue to be a leader in recruiting and hosting some of the nation’s premier amateur golf events. In 2021, our Sports Commission hosted 35 state, regional, and national golf events. Golf is one of our county’s identifying tourism products and represents 20% of the Sports Commission’s event portfolio. Golf will always be a cornerstone for sports tourism in The Palm Beaches and has persevered as a tourism generator during the pandemic. In fact, golf was the first sport to return during the COVID-19 pandemic, from a leisure perspective. Golf was also one of the first sports to come back from an event perspective, in the post-COVID-19 world. Distancing is easy to achieve within the sport, which will make it more resilient to new threats posed by coronavirus variants. County Sports Commission is working to support a return of the LPGA in January of 2022. Our Sports Commission plans to further golf’s powerful position in Palm Beach County by building more layers of statewide and national golf events. Racquet Sports - Palm Beach County is home to 1,400 tennis courts and an 8,000-seat stadium. Currently, the Palm Beach County Sports Commission is hosting a variety of tennis events sanctioned by several event rights holders. Our Sports Commission supports the Delray Beach Open, which is one of two ATP (Association of Tennis Professionals) Tour events in Florida. Our Sports Commission has cultivated several United States Tennis Association (USTA) events in Palm Beach County, which are creating tourism year-round. Our development efforts are gaining momentum in the pickleball space. Pickleball is one of the fastest-growing sports in America and USA Pickleball reported that the number of pickleball courts has more than doubled, since 2012. Both tennis and pickleball have distancing built within the sport’s framework, which makes them resilient in a COVID-19 era. Tennis joined golf as one of the first events to return to play after

the pandemic shutdown of Palm Beach County’s sports scene. FY 22 development plans include the recruitment and hosting of racquet sports to drive tourism from the drive and fly markets. Equestrian Sports Tourism - Equestrian sports continue to represent the largest sports tourism product in Palm Beach County. The Winter Equestrian Festival (WEF), which is owned by Equestrian Sports Productions (ESP) and takes place at the Palm Beach International Equestrian Center (PBIEC), is a 3-month long event that generates more bed tax revenue and economic impact compared to any other annual event in The Palm Beaches. WEF attracted visitors from all 50 U.S. states and 26 nations in 2021. Equestrian sports moved forward, despite challenges presented by COVID-19. The nature of equestrian sports allows for distancing to be achieved easily and Equestrian Sports Productions (ESP) worked with the United States Equestrian Federation (USEF) on protocols to activate show jumping events during the pandemic. ESP successfully recuperated its Summer Series after the pandemic’s shut down in 2020. Participation demand increased due to Florida’s growing desirability as a sports destination during the pandemic and the Holiday & Horses Circuit / Winter Equestrian Festival attracted more domestic and international riders. Equestrian Sports Productions also expanded WEF by two weeks, which inspired equine sport participants to stay and play longer in The Palm Beaches. The Sports Commission is partnering with the United States Polo Association (USPA) Global Licensing in growing the polo season’s reach and tourism impact. The Gauntlet of Polo was formed, which is a series of three high-goal Polo tournaments: the C.V. Whitney Cup the USPA Gold Cup, and the U.S. Open Polo Championship. This partnership has led to a national television broadcast of the U.S. Open Polo Championship. The Sports Commission’s commitment to the equestrian sports market will be robust in FY 22. Lacrosse - Lacrosse served as one of the largest vehicles for sports tourism, economic impact, and hotel rooms, prior to COVID-19. In the fall of 2019, the Intercollegiate Women’s Lacrosse Coaches Association (IWLCA) Presidents Cup took place in Palm Beach County (International Polo Club and Village Park). This event brought 460 lacrosse teams, nearly 9,000 high school lacrosse players, 20,000 spectators, and 1,000+ college coaches and recruiters. This event was the largest lacrosse showcase taking place on the globe. The IWLCA Presidents Cup created 14,000+ hotel room nights and $11.2 million in visitor spending. Unfortunately, this event was relocated to Tampa in 2020 due to the COVID-19 pandemic and will occur in Tampa and Dallas in 2021–23. The IWLCA President’s Cup represents our Sports Commission’s largest casualty to COVID-19. After becoming the nation’s premier destination for amateur lacrosse in 2019, losing the IWLCA Presidents Cup is an enormous setback. Despite this setback, our Sports Commission recognizes that building a foundation of lacrosse events will be a great catalyst for sports tourism. Replacing the IWLCA Presidents Cup in 2022 will be nearly impossible. However, lacrosse provides an opportunity for our Sports Commission to build its event portfolio back after it was diminished due to the COVID-19 pandemic. Our development plan for lacrosse will include partnerships with national organizations in addition to grassroots strategies that include alliances with local lacrosse organizations. Soccer (Youth, Collegiate & Global markets) - The sport of soccer continues to offer strong tourism products. Soccer participation in the United States increased in 2019 for the first time since 2015. After the United States failed to qualify for the 2018 World Cup, participation dwindled; however, in 2019 not only were more Americans playing soccer, but participation numbers increased by 4.5 percent in one year, which is a significant rise for the third-mostpopular sport in the United States. Now, nearly 12 million people in the U.S. participate in soccer. Travel soccer also offers highly participated events taking place in the summer and fall. These reasons are why soccer will remain a target for the Sports Commission in FY 22. Palm Beach County Convention Center - Creating business opportunities for the Palm Beach County Convention Center is a priority for our Sports Commission. The Convention Center’s exhibit hall is 100,000 square feet and with 1,800 tiered seats and connecting hotel, it can be

transformed into a venue for indoor sports. In 2021, the Palm Beach County Convention Center was home to (4) sports events, which included a marquee regional gymnastics meet, a statewide volleyball tournament, Deka-Fit – owned by Spartan Race, and a 200+ team national basketball tournament. The following is currently happening to grow the presence of sports events for the Convention Center in 2022: Accumulating a plan to bring back the 200+ national basketball tournament, the regional volleyball tournament, and Deka Fit. Pursuing a list of new targets for 2022, which includes the United States Table Tennis Open, Eminence Cup (DanceSport), Sunshine State Games, indoor pickleball, and more. Concentration is primarily on short-term business to avoid the Food & Beverage minimum, which excludes most amateur sports events. SPORTS MARKETING & COMMUNICATIONS • Marketing Research: The Palm Beach County Sports Commission along with a top national research firm developed and deployed a sports destination business intelligence survey targeted at event rights holders, promoters, and national governing bodies. This research survey examined the demographics and psychographics of our customers and their decision-making processes. The survey asked respondents to rate our destination against a competitive set. This insight has been extremely valuable in informing marketing efforts as we work to recruit events from many of these same rights holders. • Search Engine Optimization - Search engine optimization and an effectively designed website are critical to promote and sell our destination. Over 26% of event owners indicated that they are more likely to use the website of a sports commission when researching destinations. As Our sports commission can increase the quantity and quality of traffic through organic search engine results, this, in turn, gives us more opportunities to convert qualified prospects into customers. Our website is an integral marketing tool that showcases and informs our sports event partners, potential clients, sports tourist, and the local sports community on facilities, sporting events, membership, attractions, hotels, and other Palm Beach County assets. Using this data, the Palm Beach County Sports Commission debuted a redesigned website to enhance the brand and provide the best service possible for all visitors. In FY 22, the Palm Beach County Sports Commission will continue to integrate multi-media galleries with videos and photos into the website that showcase our many offerings in the county. • Digital Social Media Promotion - The Palm Beach County Sports Commission will continue to integrate social media into its marketing strategies. The Palm Beach County Sports Commission will utilize this medium to promote brand awareness, provide additional support to event owners, and be a tool to engage and promote partners. Social media strategies will include using social media influencers, specialized advertising campaigns to grow a targeted audience, increasing live streaming capabilities at events, and special promotions delivered on our social media vehicles to increase audience engagement. • Trade Shows - When selecting a destination, the majority of survey respondents (68.8%) who had not previously hosted an event in Palm Beach County before said they use tradeshows to get ideas for destinations in which to host their events. Additionally, when asked how they prefer to be solicited by Sports Commissions this group is much more likely to say they prefer contact at tradeshows and exhibitions. The Palm Beach County Sports Commission will attend the sports travel industry’s most effective conferences, conventions, and tradeshows staged throughout the United States to further its networking, relationship building, and sales efforts. • Familiarization Tours: When moving prospective event clients through the sales process, site visits or familiarization tours are one of the most beneficial event development strategies. Site visits allow for an event owner to explore potential sports venues while experiencing Palm Beach County’s tourism assets, such as hotels, restaurants, and attractions. In FY 22, our Sports Commission will continue to pursue this winning strategy while creating several new group FAM’s by sport discipline for key event rights holders and event promoters. Through our market research, we found that 81% of event owners will not select a destination unless they tour the location in person first. • High Quality Service: 98% of event owners, rights holders, and governing bodies surveyed indicated that they were satisfied by the level of service provided by the Palm Beach County Sports Commission. The

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Palm Beach County Sports Commission believes that our commitment to event servicing separates us from the competition. Our belief is that event servicing is the primary initiative that results in the repeat event business. Our event management support includes managing an event in its entirety assisting with various operational requirements, such as venue support, hotel, and housing solutions, logistical needs, event supplies, sourcing event equipment and service providers, transportation, volunteer recruitment, permitting, event layouts, and marketing and public relation strategies. Marketing Campaigns - The Palm Beach County Sports Commission will continue to develop marketing campaigns to increase brand awareness and promote Palm Beach County as a premier sports destination. The Palm Beach County Sports Commission’s marketing and communication efforts focus on promoting Palm Beach County’s sports assets and capabilities. The Palm Beach County Sports Commission will utilize specialty print and digital mediums in leading industry trade publications to promote our message of “Just Bring Your Game.” The Palm Beach County Sports Commission will continue to promote The Palm Beaches as a premier sports destination through digital and print mediums in leading trade publications, such as Sports Travel Magazine, Sports Destination Magazine, SportsEvents Magazine, the Sports Business Journal, and Sports Planning Guide & Directory. Advertising campaigns will also be planned to coincide with industry trade shows and national conventions. This provides an additional instrument and brand awareness during meetings with prospective event clients that occur during the trade shows.

AIRLIFT INBOUND MARKETING SUPPORT • The Palm Beach County Sports Commission will continue to promote the Palm Beach International Airport in FY 22. Commercials and print/digital ads for the airport will be included in assets as we engage in our marketing plan and position our sports commission in trade publications, digital assets, and collateral. PERFECT WEEK OF SPORTS IN THE PALM BEACHES • The Perfect Week of Sports, first held in 2020, is a marketing initiative of the Palm Beach County Sports Commission with an emphasis on promoting The Palm Beaches as a premier professional sports destination. The ‘Perfect Week’ is a collection of diverse professional sports events that take place with a calendar week in Palm Beach County. The Perfect Week of Sports has shown great potential in its first iteration and, with an even stronger marketing push in 2022, can continue to take its position as a landmark of The Palm Beaches sports calendar. The Palm Beach County Sports Commission will partner with the other TDC agencies to help promote this special tourism week. The FY 22 strategy for the Perfect Week of Sports will include earned media, with public relations and television coverage, owned media through social media, promotion collateral, and website campaigns, and paid media with video production and digital media ads. CHAMPION EQUITY, DIVERSITY, AND INCLUSION • In order to position Palm Beach County as a premier destination for sports, being a champion of Diversity, Equity, and Inclusion is imperative and the most pivotal pillar towards being a leader in sports tourism. Our Sports Commission must nurture an environment that celebrates diversity and demonstrates that people of every race, ethnicity, gender identity, sexual orientation, religion, age, and capability are embraced. • Diversity, Equity, and Inclusion Training: Diversity in the workplace is a benefit to any organization and is crucial to professional success. In the sports and tourism industries, diversity is a direct reflection of the customers we serve and is vital for success. Our Sports Commission has contracted with an EDI expert consultant and Barry University to help advise and improve our processes, procedures, and practices to ensure their alignment with DEI best practices. In addition, Barry University provided training sessions in the area of Diversity, Equity, and Inclusion for all Sports Commission staff. This effort

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underscores the value and benefits of working in an environment enriched by diversity and encourages essential skills to improve cooperation and maximize a diverse workplace's values. Marketing Audit: A recent marketing audit, specifically to measure diversity and inclusion within the PBCSC marketing and media campaigns and materials, revealed that there has been a strong diversity representation in photos and other depictions used when promoting the organization, destination, and its events. This was true of both digital and print materials. PBCSC currently uses a variety of advertising sources that reach a wide range of diverse populations. PBCSC has an ongoing diversity outreach strategy, where it targets organizations with diversity-specific events. Recognizing Local Sports Organizations for Champion of Equity & Diversity: The Palm Beach County Sports Commission created a new award, to be distributed at its annual Palm Beach Sports Hall of Fame Celebration. “The Champion of Equity & Diversity in Sports” is presented to organizations or individuals that have a profound impact on our community through creating an equitable and inclusive environment in sports. The African American Golfers Hall of Fame received the inaugural award. The Palm Beach County Sports Commission will create additional recognitions for those local organizations that advance diversity, equity, and inclusion. Business Connect: Business Inclusion & Diversity Connect is the Palm Beach County Sports Commission special event supplier diversity and inclusion program which will be launched in 2022. The Business Connect program works proactively to create opportunities for experienced, qualified, and certified businesses from local and diverse communities to compete for supply opportunities with Palm Beach County Sports Commission hosted events. This program provides a resource and encourages events to source products and services from these previously underused and well-qualified suppliers. The goal is to curate a robust list of 50+ event-ready Palm Beach County minority-owned businesses in 12 business lines to work with event producers hosting events in Palm Beach County. These businesses will be designated ‘approved’ vendors and will be added to the Business Inclusion & Diversity Connect Resource Guide of certified businesses ready to compete for opportunities. The Business Inclusion & Diversity Connect program also offers networking, educational, and business development opportunities to encourage greater business success for each participant. Event Development: The Sports Commission will implement an aggressive inclusion strategy to attract specific sports events that celebrate diversity. Our Sports Commission has a lengthy list of targeted organizations events, which specifically commemorates diversity, equity, and inclusion.

OUTLOOK • Although the Palm Beach County Sports Commission endured its most challenging year in its history, the recovery of Palm Beach County’s sports tourism economy is proceeding. The Palm Beach County Sports Commission continues to strive for excellence and is always looking toward the future. As the Sports Commission continues to grow stronger and achieve new benchmarks, we will convey this success and enhanced capabilities to the sports travel industry. Our message to the sports travel industry continues to be – “Just Bring Your Game”.

Cultural Council Executive Summary

Cultural Tourism Marketing Plan Executive Summary Dear cultural tourism stakeholders, Cultural tourism is big business in Florida. Pre-pandemic, the state attracted more than 100 million visitors per year, and 65% of those visitors took part in at least one cultural activity. These visitors spent more on their trips and stayed longer than other visitors. The Palm Beaches are called “Florida’s Cultural Capital®” because art and culture are part of the destination’s brand and what helps set it apart from other travel locations. The destination is home to outstanding arts and cultural organizations that offer thousands of events annually, generate $633 million in economic impact and employ over 14,000 people, due, in part to the support of the Cultural Council and the leadership of the Tourist Development Council and its board of directors. While COVID-19 has impacted arts and cultural organizations across the globe, The Palm Beaches continues to invest in infrastructure to meet the needs of increased tourism. Many institutions have used this time to focus on planned renovations and expansions. Examples include the Maltz Jupiter Theatre’s new 30,000-square-foot addition that includes a Broadway-scale stage, an expanded orchestra pit, a state-of-the-art production center and a second 199-seat theatre. Loggerhead Marinelife Center in Juno Beach is underway with a $20 million expansion that will add another 27,500-square-feet to its campus to accommodate about 45 sea turtle patients, or about twice as many as it can now. It also will have six times as much educational space, a large research lab, new auditorium and exhibit space, and an in-house water filtration system to provide sea turtle patients with uncompromised water in the event of a crisis such as red tide. And for visual arts aficionados, The Norton Museum of Art opened a $100 million renovation and expansion by the legendary Sir Norman Foster in 2019, and the Boca Raton Museum of Art will debut the world-premiere exhibit, Machu Picchu and the Golden Empires of Peru in October. This growth and investment will continue to build The Palm Beaches’ reputation for being a world-class destination for art and culture. While experts have predicted vital leisure and hospitality industries won’t return to normal levels until 2024, part of the Cultural Council’s program of work will be to find ways to beat projections and support the return of tourism in The Palm Beaches by leveraging its arts and cultural offerings. A recent article in Travel Weekly (August 12, 2021) states: “As leisure travel continues to rebound, family travel is showing impressive growth potential, according to several travel advisors — and cultural experiences are an especially attractive fit for this lucrative market.”

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Understanding our role in tourism recovery, the Cultural Council’s marketing plan for FY22 will continue to build on the success of its “Where Culture Always Shines” brand campaign to meet its performance measures and inspire cultural travel. Some of the highlights include: 1.

Optimizing a digital-focused strategy to find the balance in driving impressions and highly engaged users; and staying nimble with target audiences—especially as travel trends continue to be impacted by the pandemic—by using insights from VISIT FLORIDA, Discover, and other TDC agencies to market to the right audiences at the right time. 2. Building on the MOSAIC campaign in its fifth year by engaging a local visual artist to update the creative with new work; refining the media strategy based on travel & tourism climate and learnings from past performance; and researching (possibly implementing) new technology that all participating orgs can use to track redemptions and provide universal user experience. 3. Strategically locating the giant “Shades of Culture” around the county building partnerships with host cities or attractions to maximize attention and visitor engagement, including Lake Worth Beach, Wellington and Riviera Beach. 4. Utilizing earned media to reach a goal of 1.4B impressions to promote cultural tourism, leveraging the excitement that today’s travelers have to visit arts & cultural organizations. One important element in FY22 will be to bring back the New York media luncheon/reception in the Fall to build excitement for the upcoming season and begin cultivating media targets for FAM tour visits. This year, the Council is exploring a partnership with Discover The Palm Beaches on this initiative. 5. Publishing the award-winning magazine three times a year (Fall, Winter, Spring/Summer), featuring behind-the-scenes stories about cultural organizations, performances, and collectors that help build awareness for The Palm Beaches as a world-class destination for arts and culture. On the grantmaking and advocacy side, the Cultural Council also has a strong plan in FY22 to improve processes, strive for efficiencies and provide important professional development and support services to the sector. Some of the highlights include: 1.

Creating and implementing workshops and technical assistance programs to aid organizations in the application and submission process. 2. Instituting a bi-annual site visit initiative to monitor grantees and funded activities. 3. Refining and revising interim and final report instruments to provide information on funded projects and programs, as well as metrics to monitor effectiveness and impact of funded projects. 4. Adding enhancements to co-op strategy to make marketing dollars more effective. 5. Building capacity for the cultural sector with quality professional development opportunities through the Institute for Cultural Advancement (ICA) by offering six workshops led by locally or regionally recognized speakers; maximizing attendance capacity; and encouraging audience diversity so there is a mix of cultural organizations, arts educators, and creative professionals. Equally as important to its marketing and grantmaking, The Cultural Council will continue to promote Equity, Diversity and Inclusion both internally and externally. The host partners plan to reconvene after the Arts & Tourism Summit on Equity, Diversity and Inclusion (Aug. 2021) to share case studies and best practices in a virtual Town Hall meeting. And, the Council will continue to demonstrate our commitment to this initiative by funding a customized 6-

month Palm Beaches Diversity Challenge in collaboration with Discover The Palm Beaches and the People’s Institute for a cohort of 10 cultural and hospitality organizations to launch in the Fall. This has been an unprecedented year, but it has taught us that we are stronger together and has made our TDC agency communication and partnerships stronger than ever. We look forward to the new year.

Thank you for your continued support and leadership.

Dave Lawrence President & CEO

Jennifer Sullivan VP of Marketing & Programs

Tourist Development Council Board Meeting September 9th Board Book

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