TDC Board Book April 2024

Tourist Development Council Board Book

April 11, 2024

Palm Beach County

(Seat)

(1)Mayor Maria Sachs, Chair (1/14/21)

(4) Jim Bronstien, Vice Chair(9/30/26) Appt(3/1/95) ReApp(9/18/18) Dis.3

(2)Joseph Fisher Appt(9/30/25)Dist. 1

(3) Jim Mostad (9/30/20) Appt (10/16/19), Dis. 2, St 3

(5)Daniel Hostettler(0930/23) Appt (05/18/21). Dis 4.

(6)Commissioner Adam Frankel (9/30/24) Appt (03/08/22)[Dis.5]

(7)Don Dufresne (9/30/23) Apt(6/5/12) ReAp(5/3/16)&(8/20/19) Dis6

(8) Davicka N. Thompson (9/30/2024) Appt(12/6/16)RdAppt(8/25/20) [Dis.7]

(9) Commissioner Christina Lambert Appt (10/01/22)- (9/30/26) At-Large

STAFF

Isami Ayala Collazo, Assistant County Administrator

Liz Herman, Assistant County Attorney

Dave Lawrence, Culture

George Linley, Sports

Michelle Hillery, Film & TV

Milton Segarra, Discover

Deborah Drum, ERM

Dave Anderson, PBCCC

Kathy Griffin, PBCCC

Emanuel Perry, TDC

Joan Hutchinson, TDC

Vannette Youyoute, TDC

O:\TDC MEETINGS\TDCMtgs2024\Miscel. Pages for Board Book\attendnc

NA- Does not count towards attendance.

P/W - Workshop P/S - Special Meeting

1. ROLL CALL*

TOURIST DEVELOPMENT COUNCIL

Thursday, April 11, 2024 – 9:00 A.M.

2195 Southern Boulevard

West Palm Beach, Florida 33406

AGENDA

2. MOTION TO APPROVE AGENDA ADDITIONS AND DELETIONS*

3. MOTION TO APPROVE MARCH 14TH TDC MEETING MINUTES*

4. MOTION TO RECEIVE AND FILE CONSENT ITEMS FOR APRIL 2024*

MARKETING AGENCIES REPORTING

A. DTPB ACTIVITY REPORT*

B. CULTURAL COUNCIL ACTIVITY REPORTS*

C. SPORTS COMMISSION ACTIVITY REPORT*

D. FILM & TV MONTHLY NEWSLETTER*

E. FILM & TV PRODUCTION REPORT*

PBC CONVENTION CENTER OPERATING REPORTS

F. CONVENTION CENTER INCOME STATEMENT & FINANCIAL OPERATIONS ANALYSIS COMPARED TO BUDGET & PRIOR YEAR*

G. CONVENTION CENTER MARKETING UPDATE*

H. CONVENTION CENTER “PACE” REVENUE REPORT*

OTHER TDC-SUPPORTED AGENCY/DEPARTMENT REPORTS

I. ERM PROJECT STATUS REPORT*

J. PBI TRAFFIC REPORT*

K. CONTRACT TRACKING REPORT*

5. OLD BUSINESS – DISCUSSION ITEMS

A. TDC TOURISM PERFORMANCE METRICS

1. TDC DASHBOARD CURRENT MONTH & FY2024* - Emanuel Perry

a. Bed Tax Collections*

B. PBI UPDATE – Nichole Hughes

C. FY24 FORECAST & FY25 BUDGET* - MOTIONTO APPROVE - Emanuel Perry

D. FY25 PROGRAM ADMINISTRATION BUDGETS* - MOTION TO APPROVE – Emanuel Perry

TOURIST DEVELOPMENT COUNCIL

Thursday, March 14, 2024

MINUTES

1. ROLL CALL*

Present

Mayor Maria Sachs

Jim Bronstien

Joseph Fisher

Jim Mostad

Daniel Hostettler

Commissioner Adam Frankel

Don Dufresne

Davicka N. Thompson Commissioner Christina Lambert

Staff

Isami Ayala Collazo, Assistant County Administrator

Liz Herman, Assistant County Attorney

Emanuel Perry, Tourist Development Council

Joan Hutchinson, Tourist Development Council

Vannette Youyoute, Tourist Development Council

Patricia Ramirez, Tourist Development Council

Dave Lawrence, Culture Council

Jennifer Sullivan, Culture Council

Lauren Perry, Culture Council

George Linley, Sports Commission

Michelle Hillery, Film & Television Commission

Albert Jordat, Film & Television Commission

Milton Segarra, Discover The Palm Beaches

Erika Constantine, Discover The Palm Beaches

Kelly Cavers, Discover The Palm Beaches

Evan Lomrantz, Discover The Palm Beaches

Gustav Weibull, Discover The Palm Beaches

Deb Drum, ERM

Dave Anderson, Convention Center/Spectra Venue Management

Katherine Griffin, Convention Center/Spectra Hospitality

Nicole Hughes, Airports

Other

Mary Marty

Steve Perelman, City Place South Tower Condo

2. MOTION TO APPROVE AGENDA ADDITIONS AND DELETIONS*

Motion to approve the March 14, 2024, Agenda was made by Commissioner Adam Frankel and seconded by Jim Mostad. Motion carried 8-0 with Commissioner Christina Lambert absent.

3. MOTION TO APPROVE FEBRUARY 8TH TDC MEETING MINUTES*

Motion to approve February 8, 2024, TDC Meeting Minutes was made by Jim Mostad and seconded by Jim Bronstien. Motion carried 8-0 with Commissioner Christina Lambert absent.

4. MOTION TO RECEIVE AND FILE CONSENT ITEMS FOR MARCH 2024*

MARKETING AGENCIES REPORTING

A. DTPB ACTIVITY REPORT*

B. CULTURAL COUNCIL ACTIVITY REPORTS*

C. SPORTS COMMISSION ACTIVITY REPORT*

D. FILM & TV MONTHLY NEWSLETTER*

E. FILM & TV PRODUCTION REPORT*

PBC CONVENTION CENTER OPERATING REPORTS

F. CONVENTION CENTER INCOME STATEMENT & FINANCIAL OPERATIONS ANALYSIS COMPARED TO BUDGET & PRIOR YEAR*

G. CONVENTION CENTER MARKETING UPDATE*

H. CONVENTION CENTER “PACE” REVENUE REPORT*

OTHER TDC-SUPPORTED AGENCY/DEPARTMENT REPORTS

I. ERM PROJECT STATUS REPORT*

J. PBI TRAFFIC REPORT*

K. CONTRACT TRACKING REPORT*

Motion to receive and file Consent Items for March 2024 was made by Commissioner Adam Frankel and seconded by Jim Mostad. Motion carried 8-0 with Commissioner Christina Lambert absent.

a.m.

5. OLD BUSINESS – DISCUSSION ITEMS

A. TDC TOURISM PERFORMANCE METRICS

1. TDC DASHBOARD CURRENT MONTH & FY2024* - Emanuel Perry

a. Bed Tax Collections*

Perry Bed Tax Collection – January 2023 collected in February was $8.9M compared to the same month last year at $9.2M, a (3%) decrease. Actual January was 1% above budget and 4% above

Commissioner Lambert arrived at 9:10

the prior month at $8.6M. Actual January was 17% higher than in 2022. Revenue from nonhotels continues to support bed tax collection

FYTD24 Collections at $32M, were lower than last fiscal year to date at $33M by (3%). FYT collections are (2%) below the Approved Budget and 13% higher than 2022 collections

The Rooms sold for January were 419,332, (3%) lower than last year. Rooms available for January at 594,797 are 2% higher than last year. Hotel Rooms Active today in the County, 19,187.

Occupancy for January 2024 was 70.5%, (5%) lower than last year. Occupancy for January 2023 was 73.9%. January 2022 was 65.6%. The average daily rate for January was $296.69, (2%) lower than last year, and 5% above 2022. The Revenue/Available Room for January 2024 was $209 21 lower than the prior January (6%)

Hotel room net sales FY24 year over year January decreased (4%) to $121M compared to $126M. Non-hotel room sales FY24 year over year January increased 24% at $32M compared to $26M. Hotel room net sales FYTD 2024 decreased (4%) from $443M compared to $460M. Non-hotel room sales FYTD 2024 increased 20% at $109M compared to $91M. FYTD 2024 Taxable Revenues Fiscal Year over FY2023 with no change 0% at $552M compared to $551M FYTD 2024 Taxable Revenues Fiscal Year over FY2022 increased 18% at $552M compared to $469M.

Airport passengers for January 2024 were 744,979, 6% higher than in January 2023, and the Total Estimated Seat Capacity at 20% higher than last January 2023 with 1,027,034 seats. PBI Passenger 12-month rolling is a 15% increase at 7,806,231 over last year.

Leisure & Hospitality Employment for January, 93,400, increased (2%) over the same month last year. Accommodation employment (1%) was lower than last year at 11,400 employees. F&B was up 2% at 61,900 employees. Arts & Entertainment employment is (12%) lower than last year at 20,100 employees.

Gannon

On the last day of the session, Senate Bill 820 was passed, this bill prohibits us from having a relationship with Airbnb and other rental platform companies. The way our tax collections work is because we have a county ordinance that we helped write to facilitate the collection of bed taxes on these platforms. There are about 150 of them now in our county and more every day because under this bill, anybody can be a platform.

My concern is, the reason your bed tax collections are up is that my staff works diligently with Airbnb and other platforms to ensure we are receiving our bed taxes. They must send us weekly anyone who has listed a property on their website.

Under this bill, we will not be allowed to receive that information. The county is going to have to rewrite its bed tax ordinance. Because of the way our ordinance is written, we have the power to enforce this. 16% of our TDT collections are through online companies. That is over $13M a year we collect through them. My staff has been diligent about looking at the information the online companies have given us weekly and balancing it, going out on the website and looking at the periods people have rented. We can tell you how many days, someone has rented, what amount of money they rent for,

and how much bed tax we collect off of that. We are not going to be able to do that anymore because we are not going to get that information in this process. The bill is not clear, and nobody can tell us how this bill is going to be implemented.

The State is going to create a registry, which is good. In Palm Beach County we have a registry that we set up This bill will get in the way of our registry Not only do we find people who have lied about their rentals, we can collect based on what we see on Airbnb's website.

We have sued many people or put assessments on their properties and their bank accounts. We had a woman who owed us $8,600 that had not been paid. We will no longer have the ability to do that.

I need the business community to step up. The governor already does not like this bill. We were hoping you could help us get this bill vetoed. It is not good for Palm Beach County.

I know that the hotel and motel industry was very involved in this. I am not sure who amended it at the end of the session, but we could not even comment or get to our people. The only thing we could do was text people on the floor of the House and Senate and ask them to vote No.

Segarra

Have you been able to speak with the Visit Florida leadership? We can facilitate a meeting with Dana Young.

Thompson

Is there information that you have already prepared that we can share with the Governor? Speaking, talking points?

Gannon

Yesterday we sat to figure out some talking points and I am going to contact the Hotel Motel Association to see what they have.

Bronstien

What was the logic behind this bill?

Mostad

Jody, do you have any insight into what is the latest?

Cross

Ann, you have done a great job, and not every county has the resources you do. Although we did not fully support the bill. In the end, we supported it because it does give a unique identifier that everybody has to put in, not necessarily an address, they can play games and say, we are on the third floor. We are unit 42 on the fourth floor. At least this provides a platform for other counties to be able to collect dollars.

Because they do not all have the resources that you do. It requires advertising platforms to submit quarterly reports It requires advertising platforms to list the vacation license numbers. It requires advertising platforms to collect and remit the bed taxes. It creates a Bed Tax Registration (BTR) vacation rental information system, and it allows local governments to adopt a local registration system.

Gannon

I think the real issue is with the Department of Revenue. The problem is with them collecting our bed tax is. It could take six months for us to receive it Osceola County works with Airbnb and they are required to set up these management companies. You would have to go to the management company and then the management company would send to Airbnb. He gets a check and has no idea what it is for, they cannot track the housing, and do not know if they paid the right amount. That is the problem.

Cross

But now they can with the unique identifier. That is the one thing we did get in there in the end. The unique identifier.

Gannon

That will not do any good unless you have a reporting system that goes with it. We are going to have to create it, and that will take three years. Between those three years, I am not going to be able to work with Airbnb.

Mayor Sachs

Would you send the talking points to the Governor?

Gannon

No, not yet. It is still in the Senate. It will be probably three weeks before gets to the Governor's office.

B. PBI UPDATE – Nichole Hughes

Hughes

PBI hassetanother record with 7.8Mpassengersoverthelast12months. November15.9% at 686,699. December was up 13.5% at 7,771,420. January, we were up 5.7% at 744,979.

Seat capacity was also up 23% in November. In December 28.1% and 19.7% in January. Air carrier operations were also up in November by 12.2%. Went up 15.9% in December and 14.25% in January. Our general aviation wasdown in November by 1.2% 11% lower in December, and then 10% in January.

Our total operations had an increase in November by 2.9%. And then in December, we were down 2.7%. January we were down 3%

Silver Airways returned to PBI on March 5th . They are offering flights to Tampa, Tallahassee, Pensacola, and then Nassau, and Marsh Harbor.

Frontier is offering nonstop service to Puerto Rico beginning on June 2nd Now we have 45 nonstop destinations. We have some exciting sports enthusiasts' flights. Delta Airlines providesnonstop service forthe MastersGolf Tournament leaving here on the 10th of April and returning on the 15th .

We also are offering service to our spring training teams with Southwest Airlines adding a nonstop flight to St. Louisfor the Cardinals. United offers nonstop to Houston and we also have several options to get to D.C. with United, JetBlue, and American Airlines.

And we have also seen some Mets fans flying through, coming here, and traveling up to Port St. Lucie. American is also increasing flights to Charlotte for the summer. Last year it was four times daily. This summer will be five times daily. Delta is offering 11 flights. to Atlanta, which is the highest we have seen since 2018.

6. NEW BUSINESS – DISCUSSION ITEMS

A. ERM

1. Update – Deb Drum

Drum

The county emergency dune restoration project on Singer Island was completed at the end of February, and it is followed up by similar activities at Coral Cove, which is our beach, our public beach park. Sand placement began on February 26th, and it is expected to be completed in the next two weeks.

The completed dune projects will repair damages and replace lost sand experienced from significant weather events that we have had this season and its related erosion while providing valuable sea turtle nesting habitat. The first sea turtle nest for the 2024 season was laid on February 10th in Palm Beach County. It was a leatherback nest, and it is the earliest laid nest ever recorded for the entire state of Florida. The nest was soon followed by other early nests, including one right at the start of the construction of our Coral Cove projects.

It has provided us with a unique opportunity where we have construction going on at the same time as sea turtle nesting, we did a lot of public outreach, it is on our social media. We have been able to share some informational videos on how our dune projects are planned and constructed to provide sea turtle habitats, to work well, while they are trying to nest, we have taken that as an opportunity to generate some positive interest in the activities we are doing.

Our annual Natural Areas Festival was held on Saturday, February 17th. It was at Winding Waters. This year was an afternoon event instead of a morning event. With a significant increase in attendance, 2,000 people enjoyed the special event and learned about our natural areas. We did a prescribed fire demonstration. It included wildlife presentations, a 5K trail run, guided hikes, and guided kayak tours.

Commissioner Lambert

Are the early nests indicative of any environmental issues? Climate change? And how much earlier are these nests?

Drum

Yes, and is almost a full month early Early nesting makes it challenging because we usually see turtle nesting season start on March 1st All of our construction activities occur in the months that they are not nesting. We have to do all of our work and move sand in the winter months. It just creates more challenges for us to work through those issues.

But we have been working very well with the regulatory agencies, we can continue to move sand if there are just a few nests, but when we get into June or July, you cannot walk on the beach without running into a sea turtle nest We have the most sea turtle nests on our beaches than any other place on the East Coast of the United States. We are seeing two changes, the average temperature gets higher, and the sea turtles are nesting earlier.

B. CULTURAL COUNCIL

1. Update - Dave Lawrence

Lawrence

It is almost May, which means Mosaic, the month that showcases our ideas and culture. It is the seventh year.

We will host the Open Studios program again. More than 95 artists will be participating at 50 different locations on the weekend of May 18th and 19th Each of the artists will have their studio spaces open. We will have a downloadable map. People can get out, see, and meet artists at work.

Jennifer traveled to New York, in a partnership with Discover. We are working on a collaboration with the airport on Wi-Fi advertising promotion on JetBlue for flights to the Northeast.

Mayor Sachs

How does that work with JetBlue? Is there going to be live TV advertising or is it pamphlets?

L. Perry

The advertisement will be when you are in your seat on JetBlue and log in to their Wi-Fi service, they will deliver three sets of ads. We are part of that advertising. We are cobranded with PBI. They choose our ad, our cultural tourism video, which you all have seen, the 30-second video, and then it takes you to a landing page on our website and also has links out to the hotel page on Discover’s site. It is a minute of someone's attention before they start their journey using the Wi-Fi on JetBlue.

C. DISCOVER THE PALM BEACHES

Segarra

Regarding Tallahassee, another project was approved, which is House Bill 1297, and Senate Bill 1456, under the name of Affordable Housing Expansion. This is for Monroe County, which authorized for one year the surplus in the bed tax collection up to $34M can be used for affordable housing development for employee workforce of the tourism industry. The law defined how the surplus will be established. I suspect that this type of project will start coming up. We should start thinking proactively about the seven projects that were presented this year in the session, that could impact our taxes, five of them did not pass, only the one Collector Anne Gannon mentioned, and this one.

We should not be surprised if next year something like this or a combination of these types of projects will surface again.

This week we are seeing a leveling of business. The normalization of the demand came after two or three years in which we saw a phenomenal ramp-up in business.

Gustav and Erica will take you through our new campaign.

Mostad

We went from $54 to $84M in four years that ramp-up was staggering. The bed tax is 4% down in January. I'd like to think optimistically that February and March have come through to raise more money. Being in the range of what we have developed as $84M is phenomenal.

It is a better position to be in than to think that we are on a slope heading downwards. And so, you have a little more confidence going forward but also be cautious that there won’t be an $84M to $92M increase anytime soon, unless logistically 600-room hotels get built and we have a logistical change in the county. It is a better sense of where we are versus thinking that there is a decline.

Dufresne

2019 was $69M. That is 5% year over year. That extra money should be considered, maybe for facilities bonding, but we will have to wait and see where we are

Mostad

I will surmise that Monroe County probably had a similar scenario where they did not have land to develop affordable housing.

The point behind it is that they are in a scenario where they are probably fully funded, then there is an excess there

We are very different. Our resources are going directly to infrastructure. A lot of counties have that, but we are already building convention centers, baseball stadiums, and parking garages.

We have a phenomenal structure that we should be making sure that the general public is aware of, that not all of this is going towards digital advertising and the effort of beach, culture, and sports.

Bronstien

This is a natural outcome. Is the leveling off in rate or occupancy?

Segarra

Both, overall revenue.

This is a conversation that will require additional time and planning. The master plan could be one of the forums to gather some potential opportunities. Having one-third of our room tax, and two cents into the development of infrastructure. It is something that is not common.

Mayor Sachs

We are not sure whether we are going to renew the one-cent tax that we had for the last ten years. I am not sure if we are going to go with the tax on the infrastructure.

We need help with our infrastructure, between I-95, the Turnpike, Lyons Road, and State Road 80. We are growing, but we may need some help. It is never too soon to bring things up.

Gustave Weibull and Erika Constantine went over a Marketing Updates presentation

D. SPORTS COMMISSION

1. The Category “G” Grant Agreements* - MOTION

Motion to approve The Category “G” Grant Agreements was made by Commissioner Adam Frankel and seconded by Jim Mostad. The motion passes unanimously.

2. Update – George Linley

Linley

This was a big month for sports in the county. I thank everybody around the table. The PGA Tour, the Cognizant Classic in the Palm Beaches. We do not have data or attendance numbers right now to share. I did reach out immediately to make sure we got that information very swiftly to start considering what would happen in the future.

Joseph at The PGA National was an excellent host and an excellent venue, you and the team were tremendous.

Thanks to the Film & TV Commission for helping with the permitting and getting them settled.

There was another major golf product, Capital One's The Match, which took place in Palm Beach County for the first time in West Palm. It was another excellent stage, two televised events, under Turner Broadcasting, but you had The Match taking place that Monday and then the Cognizant Classic in the Palm Beaches from Thursday through the entire weekend.

A week before, there was an ATP tour event, the Delray Beach Open. I believe it saw record numbers.

The Winter Equestrian Festival, and the Gauntlet Polo are now underway.

There is the Major League Baseball Spring Training.

We had a junior lacrosse tournament while we had Major League Baseball spring training happening at our spring training facilities.

We had 40 collegiate baseball teams conducting spring training at Santaluces Athletic Complex.

We had a USA BMX event that took place at Okeeheelee Park.

We worked with Palm Beach State College on a junior college basketball tournament.

We won a bid to host an ITF beach tennis event.

We are close to a 1% year-over-year trend compared to the room nights we had last year Our portfolio of events is growing significantly.

We approved seven tournaments by Perfect Game for this summer in June and July, and then another baseball organization is bringing three.

There is still growth, maybe 50% of what it was two or three years ago.

Bronstien

What percent of the events each year are repeated versus brand new?

Linley

We do keep track of these performance measures. We have total room nights and then we have nonrepeat new event room nights.

Last year we had 314,000 room nights from the groups and over 90,000 were nonrepeat. It was almost over 96,000.

Those are room nights, not necessarily the percentage of the 196 events. But it was the room nights created from events that were nonrepeat. One out of like every 375 room nights was a new event or new room night, I should say. One out of every four. And that was one of the higher ratios that we had last year.

The Perfect Game events that were approved are going to be about 10,000 room nights. Five of those are repeats and two are new events.

Bronstien

Do we have any update on Roger Dean's renovations?

Ayala Collazo

The teams, along with county staff, took a step back and we decided to realign the project for implementation. To minimize the overall impact on springtime. Rather than having two spring training seasons be affected, now the project has been redesigned so that it will only impact one year.

The bulk of the work is to be done over a year, starting in April after the next training season It is going to be done without the need to relocate the teams and without the need to find additional accommodation That means that in realigning the design, they had to go back to account for permits, authorizations, and all that and that was just recently completed, I would say two weeks ago or so. They went in front of the town for approval, and they got approval.

Everything else is aligned, so that they can restart the process in April, 2025.

Bronstien

Same budget?

Ayala Collazo

Yes. That is for the moment.

Bronstien

That shuts you out of using that venue for one year?

Linley

No, we are still planning on hosting all of the tournaments. The majority of the action happen on the backfields. We are not relocating any of the summer events due to renovations.

Ayala Collazo

Going back to your question about the budget. It is important to keep in mind that under the contract, any cost increases are accrued to the teams, not us. That is part of the overall scope as to how the project is being approached now. Part of the redesign that was done had the impact of avoiding major relocation of utilities.

By changing how they approach project implementation. As county staff, we agree that that was an intelligent move. Rather than to have to pull old conduits, realign.

FILM & TV

3. Update – Michelle Hillery

Hillery

We found a 3% increase over last year, which is a softening from the prior year, in which we saw a 17% increase. Our staff spent about 150 hours working with and making phone calls to our local production companies to kind of get an idea of how these companies are doing.

We had a very good response rate of 71% of the 161 companies. We saw international companies come in from products like National Geographic, Paramount Plus, and Netflix. We saw crews that came in from 20 different states into Palm Beach County to film some kind of project, including Serena Williams and that Super Bowl commercial with Ricky Martin. We saw New Balance, Old Spice, and Hertz, just to give an example of some of the products that are filmed here, and of course Peacock's new mini-series, Apples Never Fall, which is released today

There is a new commercial campaign that is coming out. We can now take those campaigns and integrate them with all of the shows we are working with through our sponsorship and development program. Those shows are distributed on a network, whether it is Destination America, PBS, or Travel Channel. We integrate those commercials to get additional distribution.

From the new collaboration that we have with Fox 29 and the daily show, that campaign aired 74 times. That we incorporated through the relationship that we have with them.

We have the opportunity through our weekly watch parties to take what is going on in real time using content from the channel, but also making it current through our weekly watch parties.

Coming up on our Watch Parties are the Sea Turtles, Manatees, and Sustainability. On March 26th , we have Agriculture in the Palm Beaches. Coming up in April, we have Celebrating Cultural Diversity in the Palm Beaches, Spotlighting Pets in Paradise, Student Showcase of Films, Lion Country Safari Spotlight, and Mosaic are all coming up in April.

Legislative-wise, we had a win for film and television. We managed to save our sales tax exemption program. We figured that may be on the docket for some additional problems, but that has been saved. The summertime is a great time to talk to our legislators about anything that you have. This is the time to make those meetings and have those conversations.

We have completed our audit, and our 990s are clean once again. No management letters.

We have completed our budget performance measures for 2025.

We have our 29th annual Palm Beach's Student Showcase of Films. We had recordbreaking submissions from 529 students, representing 93 schools around the state of Florida. We will be expecting over 650 at the Maltz Jupiter Theater on April 26th, where we will have an AI-themed event.

E. CONVENTION CENTER

1. OVG Venue Management

a. Update - Dave Anderson

Anderson

We are on this odyssey of literally 17 open days between now and the end of June. The second art show in the middle of February is the Palm Beach Jewelry Art and Antique. That show started in our building in 2004. The owners of the show are local jewelers. They have hired somebody to take the show to a new level.

And the same thing with the Contemporary Art Show in January. It is kind of more heading towards kind of a Basel feel than the traditional show. Then we pivoted right into the conference world, medical conference, Actrims, and then right into a water conference.

This past weekend, First Lego, they are building Lego contraptions that are moving. Cox Science Center sponsored the event. It is probably the best student event we have had in 20 years.

And then for you baseball and football card fanatics, we have got a card show that is coming back. The attendance was fantastic, and they are already booked again for October.

Then we roll right out into our third art show, Palm Beach Contemporary. This is the company that owns the boat show here. They are doing both at the same time

Then Cornhole coming up at the start of April.

Linley

It is a televised event. It is being televised right before the Final Four games on CBS. A lot of people will be watching CBS that day and the convention center will be showcased on network TV

Anderson

A couple of other tidbits. We oversee the convention center there in Miami Beach, the fact that they are struggling with the building of their hotel there. They were short financially. The developer went in front of the commission and said publicly that they were $75M short. They asked the city of Miami Beach to help with $75M. The meeting is going to occur in May, but from a building standpoint, it is going to delay them for two years as it relates to getting up and operating.

From a business standpoint, 2023 was a year to remember for most of our facilities we are also leveling off from a 5 to 10% decrease in business and revenue, but still a phenomenal year. We think this will be the new norm moving forward

2. OVG Hospitality

b. Update - Kathy Griffin

Griffin

I am very proud to say that every event we have has some level of SBE participation. Whether it is us purchasing wholesale from Palm Beach County small businesses, bringing them in to participate on the concession and the retail level, or partnering with them on the catering level.

We did record sales for the art show and we did record sales for the cheerleading competition.

Mayor Sachs

How many hotel rooms do the Convention Centers have in Miami, Dade, Broward, and here for Palm Beach County?

Anderson

We have 400 connected.

If we were to get 600 and have 1,000 on-site for a building our size, it would be great Miami Beach was trying to build a thousand, right now they are at 800. Fort Lauderdale is 800.

7. BOARD COMMENTS

Mayor Sachs

Deb, we take care of the turtles, how about the manatees? Why are they dying?

Drum

It usually depends on how much seagrass is out there. That is the key thing. But they are doing better.

8. PUBLIC COMMENTS

9. ADJOURNMENT

The meeting was adjourned at 10:29 A.M.

The next Meeting will be on April 11, 2024.

*Attachment included.

4. CONSENT ITEMS

TO: Tourist Development Council

FROM: Milton Segarra, President/CEO

DATE: March 29, 2024

RE: Discover The Palm Beaches Monthly Activity Report March 2024

The following overview summarizes the noteworthy initiatives undertaken by DTPB in bolstering TDC Performance measures throughout the month of February 2024. This report serves as a thorough depiction of DTPB's achievements during this period, specifically in relation to TDC Performance Measures. It highlights our performance across key areas, including advertising impressions, the impact of website users, a newly implemented performance metric, engagement levels on social media platforms, the total number of room nights contracted in the future as well as those room nights actualized in the month of March

February 2024 Lodging Performance

Overall performance was up due to the extra day from being a leap year. When adjusted for 28 days performance was down year-over-year.

• Total lodging demand was up 7.4% selling 636,000 room nights based on 29 days in February compared to 28 days last year vs. up 3.7% to 614,000 when adjusted for 28 days.

▪ Hotel room nights sold was up 2.7% to 452,000 based on 29 days in February compared to 28 days last year vs. down 0.8% to 437,000 when adjusted for 28 days

▪ Alternative lodging was up 21% to 183,000 based on 29 days in February compared to 28 days last year vs. up 17% to 177,000 when adjusted for 28 days

• Total lodging revenue was up 4.5% to $196.1M based on 29 days in February compared to 28 days last year vs. up 0.8% to $189.3M when adjusted for 28 days.

▪ Hotel room nights revenue was up 2.6% to $164.4M based on 29 days in February compared to 28 days last year vs. down 1.2% to $158.7M when adjusted for 28 days

▪ Alternative lodging revenue was up 15% to $37.7M based on 29 days in February compared to 28 days last year vs. up 11% to $30.6M when adjusted for 28 days

• ADR was down 0.3%% to $368

▪ ADR at hotels was $364 down 0.5% the 3rd highest rate in the state

▪ Alternative lodging rates were $391 per unit averaging $173 per room, down 2.8%

• Total lodging occupancy was down 2.3% to 72.1%

▪ Hotels ending down 2.1% with 81.3% occupancy

▪ Alternative lodging was down 2.3% to 72.1% due to a 15% growth in inventory

February 2024 Lodging Performance (cont.)

• Revenue per Available room (RevPAR) was $293 down 3.1%

▪ RevPAR at hotels was $296 down 2.6%

▪ Alternative lodging was down 5% to $281

• Bed taxes should be 5% higher with $11.8 M

• Transient demand was up selling 2.4% more hotel room nights with 348,000 based on 29 days in February compared to 28 days last year vs. down 1.1% to 336,000 when adjusted for 28 days

• Group demand was up 2.2%, selling 92,000 room nights based on 29 days in February compared to 28 days last year vs. down 1.3% to 88,900 when adjusted for 28 days

• Rates at luxury and upscale hotels were down 2% and 3% to $968 and $368. This trend went down to budget hotels which dropped rate 6% to $136

• Luxury hotels were able to increase occupancy by 3.9%, upscale was down 0.9% and budget was down 6.7%

Discover The Palm Beaches

Monthly Executive Dashboard

Discover The Palm Beaches Monthly Executive Dashboard

Discover The Palm Beaches Monthly Executive Dashboard

Discover The Palm Beaches Monthly Executive Dashboard

Definitions:

Hotel Rooms

The number of hotel rooms that are available on any day of the week. This number increases as new properties open.

Hotel Room Nights Available The number of hotel rooms multiplied by the number of nights in a given period a room is available to sell, such as a month or week. This number represents the total available hotel lodging capacity for The Palm Beaches.

Hotel Room Nights Sold The number of rooms sold over a given period. This is the total demand for hotel rooms in The Palm Beaches.

Alternative Lodging is described as any accommodation other than typical hotels and resorts without front office staffing

Alternative Lodging Rooms The number of shared lodging properties multiplied by the number of rooms per property. This number represents all the alternative lodging options competing with hotel rooms.

Alternative Lodging Room Nights (RNs) Sold The number of shared lodging listings booked multiplied by the number of nights and number rooms. This is the total demand for alternative lodging options in The Palm Beaches.

Total Room Nights (RNs) Sold– The sum of Hotel Room Nights Sold and Shared Lodging Room Nights Sold. This is the total demand for overnight lodging in The Palm Beaches.

Room Nights (RNs) Market Share-The percentage of hotel room nights sold within the state of Florida. This indicates the size of The Palm Beaches hotel market and relative performance.

Revenue Per Available Room (RevPAR) - Total room revenue divided by the total number of available rooms. See Room Revenue, Rooms Available. Room Revenue/Rooms Available = RevPAR.

Total Lodging Revenue The number of room nights sold multiplied by the average daily rate (ADR)

12 Month Moving Average (12MMA) - The value of any given month is computed by averaging the value of that month and the 11 preceding months. This is used to eliminate seasonality

Rolling 12 Months The sum of the current month and 11 preceding months. This is used to eliminate seasonality

Average Daily Rate (ADR) - A measure of the average rate paid for rooms sold, calculated by dividing room revenue by rooms sold. ADR = Room Revenue/Rooms Sold. This indicates a travelers willingness to pay for lodging in The Palm Beaches

Occupancy Percentage of available rooms sold during a specified time period. Occupancy is calculated by dividing the number of rooms sold by rooms available. Occupancy = Rooms Sold / Rooms Available. This indicates the health of the lodging market in The Palm Beaches

Rank The placement of The Palm Beaches versus 14 Florida markets (Palm Beach, Monroe, Miami-Dade, Broward, Collier, Lee, Sarasota, Pinellas, Hillsborough, Brevard, Volusia, Orlando (Orange/Osceola), Jacksonville (Duval, St. Johns), Panhandle)

Website User The total number of unique individuals accessing ThePalmBeaches.com in a given month. This is a leading indicator of interest and intent to visit The Palm Beaches as a result of DTPB promotional efforts Research compiled

Performance Measures – TDC

DTPB OBJECTIVES 2023 – 2024

Leisure/Consumer

 Generate 1,000,000,000 Advertising Impressions

 Generate 4,000,000 in Website Users (New Metric)

 Increase Consumer and Travel Industry database to 420,000

 Generate 255,000,000 Earned Media Impressions

 Generate 10,000,000 Social Engagements

Meetings & Conventions

 Book 121,000 DTPB only room nights (Hotel Meetings Leads)

 Generate 50,000 Group Level Booked Room Nights Convention Center Shared

 Generate 40,000 Group Level Actual FY Room Night for Convention Center Shared

 Generate 90 participants in Destination Reviews

 Generate 100 Destination Site Participants

This metric is newly introduced, and currently, there are no prior figures available for comparison. We will monitor its performance and assess trends over time as data becomes available.

Marketing Overview by Month FY 2022 - 2023

March 2024

PERFORMANCE DASHBOARD

1 The Cultural Council starts FY24 above goal on these aggregate performance measures (which were conservatively estimated mid-fiscal FY23) due to effective tactics and additional stimulus funds employed before FY23 closed.

2 New performance indicators as of 10/1/23. Previous year totals were not measured.

HIGHLIGHTS

ADVERTISING

In March, the Council’s cultural tourism campaign included placements across digital, print, broadcast TV and radio, and social media platforms, targeting Gen Z, Millennials, Boomers, and families in our fly markets as well as drive markets, as noted in the Council’s FY24 Marketing Plan. Most notably, our :30 second commercial began airing on the two South Florida PBS stations for a 3-month prime-time run. Also, strategic print placements in Flamingo and Florida Design magazines marked the launch of our MOSAIC and Palm Beach County Open Studios campaigns. Radio spots continued to air on Legends Radio and signage remained on display to target visitors at Palm Beach International Airport and in Brightline stations and trains.

MOSAIC records were broken in March when 26 cultural organizations signed up to participate with 30 offers this year – the most participation and offers in the monthlong celebration’s seven-year history. The Council and its agency of record, Push, spent the month finalizing the details related to the MOSAIC and Palm Beach County Open Studios campaigns. Landing pages (mosaicpbc.com and openstudiospbc.com) and the digital advertising campaign created by Push will be launching the first week of April, and all 30 MOSAIC offers will be turned on for redemption the week of April 15. New promotional materials, including T-shirts, hats, posters, stickers and commemorative lapel pins, and signage were sent to production and will be distributed in April to both the MOSAIC and Open Studios participants. A printed calendar promoting “31 Experiences in May” for MOSAIC and a printed listing of Open Studios locations with a map will go to print in early April for distribution at Visitor Information Centers and hotel concierge desks. Vehicle wraps on rideshare services in West Palm Beach and Delray Beach will advertise both programs in busy tourism corridors starting in mid-April.

This year, the Council has identified several hotel partners for MOSAIC and plans to distribute our Shades of Culture pool floats and other marketing materials through their concierge and/or activities desks. The MOSAIC web page will include a link to Discover’s hotel discounts web page and the Council is working with DTPB to highlight those specific hotels digitally as an additional benefit. Additionally, to garner both local and drive-market engagement, the Council began planning a social media influencer reception which will feature a ride on the Brightline, visits to the Boca Raton Museum of Art and the Schmidt Boca History Museum, and a presentation about the new public art program in the City of Boca Raton.

PARTNER COLLABORATIONS

The month-long in-flight Wi-Fi advertising campaign in partnership with Palm Beach International Airport ended in late March. The campaign, which featured the Council’s cultural tourism commercial and digital ads with a call-to-action to “Fly PBI”, resulted in 20,000 impressions and an action rate of 51.9% (substantially higher than the

HIGHLIGHTS

average 24% for this placement). The ad was delivered to passengers on inbound non-stop JetBlue flights to PBIA from Boston, Hartford, Newark, JFK, LGA, Providence, Dulles, Westchester, and LAX.

The giant Shades of Culture were on display at Wellington International (WI) from the entire month of March to coincide with the final month of competition during the Winter Equestrian Festival. The Council team worked with WI’s marketing staff to secure arts-themed activations – from live painting and face painting to circus-style performances – near the Shades of Culture’s location every weekend during the popular Saturday Night Lights programming.

Also in March, The Council and Discover selected local creative professional Lisa Kaw to create artwork for an upcoming Brightline train wrap branded to The Palm Beaches. The Council, through the Sports Commission, signed on as an entertainment sponsor for the upcoming Gay Polo Tournament in Wellington in early April. The tournament, which attracts visitors and polo players from all over the world, is a multi-day event and will feature taiko drummers Fushu Daiko at one of its pre-game events.

PUBLIC RELATIONS

Highlighted Placements

- March 18, South Florida Daily on WFLX Fox29 (Viewership: 800,000): “Free public exhibition ‘She. Her. Hers.’ on display now thru April 6”

o Episodes that aired on March 11, 12 and 13 also featured the Council’s galleries

National Media Outreach

In March, the Council and its PR agency, Sharp, began to prepare for MOSAIC and Open Studios. Through a local PBS affiliate (Comtel), Sharp secured a :30 second “Know What Matters: MOSAIC 2024” broadcast segment which will air in April during “CBS This Morning” and “Good Morning America” (ABC) between the hours of 7 and 9 am in targeted drive markets. The segment was recorded with Council staff and will feature b-roll from participating MOSAIC organizations. A press release was also developed to tease the upcoming campaign and spotlight top deals. It will also feature the 15 partner organizations who submitted their offers by March 1, as well as noteworthy Open Studios locations. The press release is scheduled for national distribution the first week of April.

On March 6, the Council attended Discover’s media reception in New York City to support the launch of its new Palm Beaches Collection advertising campaign and the announcement of the upcoming Eudemonia event at the Convention Center. Sharp was able to secure attendance by freelancer Nancy Trejos (USA Today).

HIGHLIGHTS

The PR agency secured two influencer FAM visits in March to promote MOSAIC. Valeria of @miamituristico (130k) visited Cox Science Center & Aquarium, Norton Museum of Art, The Society of the Four Arts, Jupiter Inlet Lighthouse & Museum, Loggerhead Marinelife Center, and Mounts Botanical Garden on March 23-24, and has an Instagram post scheduled for mid-April. Amanda of @amandainorlando (72.6k) visited Mounts Botanical Garden, the Palm Beach Zoo, The Square, Jupiter Inlet Lighthouse & Museum, and Ann Norton Sculpture Gardens on March 29-30, with anticipated coverage currently in development. In partnership with Discover, the agency has also scheduled a FAM tour for LGBTQ-focused travel influencers Shanna and Gabi of @27travels (94.4K) for April 5-7.

To support the national press release distributed in February promoting Spring Break cultural activities in The Palm Beaches, in March the Council’s Art & Culture Insider, photographer Nick Mele, conducted a photo shoot with his family and posted content featuring Busch Wildlife Sanctuary, Cox Science Center & Aquarium, and Sandoway Discover Center.

Local Media Outreach

In March, a broadcast feature about the Cultural Council’s free public exhibition “She. Her. Hers.” aired on WFLX FOX29’s South Florida Daily lifestyle show on Monday, March 18. Broadcasts were also “live” from the Cultural Council’s main gallery for episodes on March 11, 12 and 13. The show is available to over 800,000 viewers across Palm Beach, Martin, St. Lucie, Indian River, and Okeechobee Counties with additional digital play targeting residents of Miami-Dade and Broward Counties. Additionally, the Council’s local PR consultant secured coverage for an exhibition in its solo gallery at its Lake Worth Beach headquarters in Florida Weekly.

COMMUNITY ENGAGEMENT

The Cultural Council was an official sponsor of Palm Beach Pride on March 23-24 in downtown Lake Worth Beach. Council staff walked in the parade on March 24, handing out rainbow tote bags and “Fans of Culture” to parade viewers. As part of its sponsorship, the Council also underwrote an on-stage performance and family-friendly hula hoop activities by local artist Abigail Arevalo of Abyssal Hoops during the festival’s programming at Bryant Park. Prior to the festival and parade, the Council hosted a sponsor’s reception at its headquarters in partnership with COMPASS. Approximately 100 representatives from businesses that support the LBGTQ+ community attended Palm Beach Pride reports its annual event audience is upwards of 30,000 people.

HIGHLIGHTS

ADVOCACY

The Council continued to support Palm Beach County in its effort to be considered a possible location for the Florida State History Museum. In March, stakeholders decided not to submit a formal proposal to the Task Force.

The Council also continued to monitor the Division of Arts & Culture grants during the legislative session. This year, the Division recommended funding 864 grants across the state for a total investment of $77 million. This was a banner year with nearly 100 more grant recommendations than last year (many being first-time requests) and $10 million more in funding. In Palm Beach County, there were 66 grants recommended for a total of $7.6 million. If the 2024/2025 budget draft is approved by the Governor, the cultural sector in Florida will receive $32,047,838, or 41% of the full funding request. Palm Beach County will receive about $3.2 million in funding. Last year's funding level was 64% of the full funding request.

SECTOR SUPPORT

In support of the sector, members of the Council team attended exhibitions, performances, and special events in March at Ann Norton Sculpture Gardens, Lake Worth Playhouse, Hatch 1121, Kravis Center for the Performing Arts, Chamber Music Society of Palm Beach, Max Planck Florida Institute for Neuroscience, Norton Museum of Art, Palm Beach County Convention Center, and Palm Beach Zoo, to name a few.

In March, the Council also arranged and moderated a panel discussion at The Square on March 2 in honor of Women’s History Month (image below), hosted a Culture Talk at our headquarters on March 2 with the Norton Museum’s CEO Ghislain d'Humières in collaboration with The ArtsPaper (Coastal Star), and hosted a professional development session on writing for artists on March 5 as part of our Institute for Cultural Advancement (ICA) series.

TDC Board Monthly Report

April 2024

The

Palm

Beaches Recognized as Top Five Destination for Sporting Events by Sports Business Journal

Palm Beach County has been recognized as one of the elite sports destinations in the United States per the Sports Business Journal (SBJ), which announced its second year of rankings for Best Sports Business Cities (BSBC). The SBJ focuses on destinations that are successful at attracting and hosting sporting events that are major economic drivers in the community.

The Palm Beaches ranked number five in the “Cities Without a Big Five Team” category, which represents destinations without a local sports franchise participating in the NFL, MLB, NBA, NHL, and MLS. This is a testament to Palm Beach County’s commitment to sports development, events, marketing, and infrastructure, which is spearheaded by an award-winning Sports Commission and a Tourist Development Council that prioritizes sports tourism.

The SBJ conducted research for six (6) years and compiled an extensive database of events, which included every type of event, which range from youth sports to collegiate events to Olympicrelated events to professional sports. Communities with a sports commission, conventions, and visitor bureau, or sports venue tasked with luring sports events was considered a stand-alone market.

The 2024 BSBC emphasizes The Palm Beaches as a premier destination for sports tourism and highlights its achievements of producing successful sporting events and its natural beauty that event attendees enjoy year-round. The Palm Beach County Sports Commission hosted 196 events, representing over 40 different types of sports during the last year. The milestone year consisted of a diversified collection of events, which included a variety of amateur and professional sports serving a wide array of age groups. This collection of sports events generated over 410,000 lodging room nights and nearly $290 million in economic impact for Palm Beach County’s hospitality industry.

Palm Beach County’s sports resume is robust and diverse. Equestrian show jumping and baseball are two of the top-producing sports in The Palm Beaches. The Palm Beaches represent the only county that is home to two MLB Spring Training facilities that each accommodate two teams. In addition to hosting one out of four MLB Spring Training games in Florida, Palm Beach County is also home to one the largest collection of national baseball tournaments compared to any other destination in the United States. Home to the PGA Tour, ATP Tour, Billie Jean King Cup, FIP Polo World Championships, NCAA Championships, the Boca Raton Bowl, and an array of the largest youth sports events taking place in the nation, Palm Beach County is one of the preeminent sports destinations on the globe. This year, Palm Beach County was home to the first Olympic Qualifier to take place in the United States for the 2024 Summer Olympics Games in Paris (Federation of International Gymnastics – World Cup of Trampoline & Tumbling). The entire sports event industry traveled to The Palm Beaches this October, by hosting the 25th edition of the TEAMS Conference + Expo.

The 2024 BSBC emphasizes The Palm Beaches as a premier destination for sports tourism and highlights its achievements of producing successful sporting events and its natural beauty that event attendees enjoy year-round.

“In the dynamic landscape of sports, we are grateful that Palm Beach County has been ranked as an elite sports event destination by the Sports Business Journal. This achievement reflects our cooperative local sports community, a dynamic collection of venues, the nation’s best parks and recreation system, a dedicated hospitality industry, and inspiring county leadership. This recognition also symbolizes the unwavering commitment from our Sports Commission team and board of directors and the outstanding support from so many partners in our community,” said George Linley, Executive Director of Palm Beach County Sports Commission.

Sports Tourism Forecast

April 2023

The month of April is primed to be a strong month for sports tourism in The Palm Beaches. The Palm Beach County Sports Commission will host 24 events with a demand of nearly 28,000 room nights. During the month of April, the Sports Commission will showcase 15 different sports, not including a strength and conditioning event for first responders. Sports-related room nights for the month of April are expected to increase compared to this same time last year.

Sports Commission Tourism Impacts – Forecast, April 2024

• 27,899 projected room nights

• $8,066,996 in projected hotel revenue (using FY 23 ADR for April)

• $484,019 in projected bed tax revenues.

During April, the Palm Beach County Sports Commission will host several major national and international events, such as the United States Equestrian Federation (USEF) Premier and Federation Equestre Internationale (FEI) Spring Series, the Association of Pickleball Professionals (APP) Vlasic Classic, American Cornhole League (ACL) Pro Series Kick-off Battle, and The Palm Beaches Spartan Sprint Weekend. The 16 sports that are represented during the month of April include baseball, basketball, lacrosse, endurance race, equestrian showjumping, fishing, golf, ice hockey, cornhole, pickleball, karate, polo, soccer, softball, and tennis.

April Event Spotlight: United States Equestrian Federation (USEF)

Premier and Federation Equestre Internationale (FEI) Spring Series

The Palm Beach County Sports Commission will partner with Equestrian Sports Productions (ESP) in hosting the United States Equestrian Federation (USEF) Premier and Federation Equestre Internationale (FEI) Spring Series, which includes ten (10) days of showjumping events sanctioned by the sport’s national governing body and international federation. The 10-day stretch of FEI and USEF sanctioned events will take place on April 11-14 & April 17-21, 2024, at Wellington International (formerly the Palm Beach International Equestrian Center) and Equestrian Village in Wellington.

The Palm Beach County Sports Commission aligned with Equestrian Sports Productions for the 4th straight year to create a competition for participants of the Winter Equestrian Festival (WEF) who were seeking to prolong their stay in The Palm Beaches. Many of the participants from WEF, who traveled from oversees or the northeastern states, were seeking additional FEI and USEF sanctioned events in Palm Beach County during April, due to Florida’s warm weather envrionment. The final day of the ESP Spring Series - USEF Premier “AA” and Jumper Level 6 & FEI 13 will be named the Palm Beach County Sports Commission Grand Prix CSI 3*.

In total, riders representing more than 30 different nations compete in the ESP Spring Series. Last year, this event attracted 4,990 participants, which includes riders, vendors, trainers, grooms, barn managers, exhibitors, and spectators. Additionally, the event generated 10,876 room nights and $9.8 million in visitor spending. The event will be streamed live on the United States Equestrian Federation (USEF) Network. The USEF Network features live-streaming and on-demand video from a wide range of equestrian events each year. US Equestrian members receive full access to over 2,000 hours of content. The USEF Network is distributed globally to more than 70 nations.

April Event Spotlight: The Palm Beaches Spartan Sprint Weekend

T he Palm Beach County Sports Commission is partnering with Spartan Race, Inc. to host The Palm Beaches Spartan Sprint Weekend on April 19 -21 at Burt Aaronson South County Regional Park in Boca Raton . Over 9,000 participants from across the United States are expected to compete in the event.

Spartan Race is the world’s largest obstacle competition and endurance brand. T his event will feature Spartan’s signature “Sprint” style race, which encompasses 3.2 miles and 20 obstacles. Obstacles will include fire jumps, tall walls, monkey bars, rope climbs, and more. Runners have the option to enter one of three different divisions. For the most competitive racers, there is the Elite division, which is held first thing in the morning. Racers can also compete by age group (1417, 18 - 24, 25 -29, 30 - 39, 40 - 49, or 50+), or they can simply enter the open division for more recreational racers.

Consistent with Spartan events around the world, the Palm Beaches Spartan Sprint Weekend will feature a youth race, for those ages 4 -13 years old, where they are put to the test against age - appropriate obstacles and race distances. While some parents will compete while their kids are racing, many attend as spectators and cheer on the youth.

With an influx of visitors, the event is expected to create $ 5 million in visitor spending for Palm Beach County while filling thousands of hotel rooms. Last year, the event generated over 4,000 hotel room nights.

The host venue for th is event, Burt Aaronson South County Regional Park, has been home to the race since 2019 when the Palm Beach County Sports Commission won a bid to bring the Spartan brand to The Palm Beaches . The facility is one of the most versatile sports venues in Palm Beach County. Palm Beach County will be home to a Spartan R ace for the 5 th time in the last 6 years.

Spartan is the world’s most prominent organization that promotes endurance sports that include extraordinary challenges. Spartan participants have incredible brand loyalty and travel from all corners of the globe to experience these races.

April Event Spotlight: APP Tour Vlasic Classic - Delray Beach

The Association of Pickleball Professionals (APP) will return to The Palm Beaches in April. The APP Tour is launching it’s inaugural Vlasic Classic at the Delray Beach Tennis Center from April 3-7, 2024. The APP Tour is the predominant collection of professional events for the sport of pickleball. The APP Tour features both pro and amateur pickleball athletes with 30+ stops across the United States, Canada, and Europe.

The Delray Beach Tennis Center will transform its footprint of tennis courts into 25 pickleball courts.

The Delray Beach Tennis Center’s stadium will serve as a feature pickleball court, which will be home to all the televised matchups on CBS Sport Network. The AAP Tour Vlasic Classic is a 5-day event that brings over 1,000 athletes, which is a mix of amateur and professional players. Divisions include amateur singles for men and women, mixed doubles, men's and women’s doubles, and a next generation tournament for juniors. In total, the APP Tour will award over $1.4 million at 20 events this year with the Vlasic Classic being one that offers prize money.

The event is expected to generate over 2,000 hotel room nights and $1.6 million in economic impact. Pickleball is one of the fastest growing sports within The Palm Beaches. This will be one of five pickleball events that is attracting participants from across the nation and globe.

April Event Spotlight: American Cornhole League Kick-off Battle

The Palm Beach County Sports Commission and the American Cornhole League (ACL) have partnered together to bring The Palm Beaches its very first professional cornhole event, the 2024 American Cornhole League Kick-off Battle. From April 3 to 7, 2024, the Palm Beach County Convention Center will transform into the epicenter of the sport featuring the nation’s top professional players.

The American Cornhole League Kick-off Battle will serve as the season-opening competition of the ACL Pro Series’ nine-event schedule. The world's 250 best cornhole players will battle it out in three main competition formats: Singles, Doubles, and Teams. The professionals will compete for over $100,000 in cash prizes as well as points towards their ranking at the 2024 ACL World Championships. The American Cornhole League (ACL) is owned by the American Cornhole Organization (ACO), which is the official governing body for the sport. The ACL hosts over 25,000 tournaments per year and has an active player base of over 100,000.

In addition to the professional players, the event is expected to attract cornhole enthusiasts from across the region. Beyond the economic impact created by visiting attendees, the event will also generate robust media coverage. The American Cornhole League Kick-off Battle will be televised live on CBS Sports Network. The event will also receive television coverage on CBS (network TV), which is strategically positioned between the Final Four of the NCAA Division I men’s basketball tournament. ESPN+ will provide over 20 additional hours of coverage, ensuring extensive access to the action.

The Palm Beach County Sports Commission consistently hosts over 40 different sports annually. This groundbreaking partnership allows cornhole to become a prominent addition to that roster. Standing at 350,000-square-feet, the competition’s host site, the Palm Beach County Convention Center, is one of the county’s top adaptable facilities. The Convention Center will transform into a state-of-theart cornhole venue with 90 sets of cornhole boards and four courts designed specifically for livestreaming. Located in the heart of downtown West Palm Beach, the Convention Center is conveniently located near a bustling nightlife and dining scene.

Palm Beach County Sports Commission

Sports Tourism Production Report (FY 24)

April - 2024

FAU Men’s Golf Invitational

Events & Operations

Event Support

 Work with FAU Men’s Golf and PGA National to finalize agreement regarding host course

 Deliver RFP to Palm Beach Gardens hotels to secure room blocks for host teams

 Execute agreements with two selected properties and provide booking links to participating teams

 Event to be held October 27-29, 2024; created in partnership with the PBCSC and FAU Men’s Golf

Palm Beach County Sports Hall of Fame

 Oversee and manage 47th Annual Palm Beach County Sports Hall of Fame, with induction of 8 new members into the Hall of Fame

 Work with video production company to produce inductee and annual sport award videos

Lou Groza Collegiate Place-Kicker Award

 Work with EA Sports to secure the Lou Groza Award in the new EA Sports College Football 25 video game, the first game in 10 years

 Work with the NCFAA and ESPN on 2024 Home Depot College Football Awards show date to plan for 2024 program

African American Golf Expo and Forum

 Finalizing Golf Clinic site

Palm Beaches Spartan Sprint Weekend

 Finalizing Burt Aaronson South County Regional Park site impact fees with Palm Beach County Parks & Recreation

Finalizing Contract Obligations

• Columbus Day Discovery Showdown

• World Comes to the Palm Beaches

• Perfect Game WWBA World Championship

• USTA Columbus Day Open

• TimberTech Championship

• Men’s Senior Baseball League

• I Do Beach Tennis ITF Open Singer Island

• Battle Youth National Championship

• “Little Mo” Internationals in Florida

• 5v5 Soccer Tour National Championship

• Garden of Life Palm Beaches Marathon

• World Pickleball Classic

• World Pickleball Open

• Delray Beach Pickleball Classic

• National Pickleball Expo and Tournament

• Equestrian Holiday and Horses

• Winter Equestrian Festival

• Florida RUSH Hockey

• Boca Raton International Masters

• CPI Horse Show

• AYSO Florida Nationals

• FYSA Palm Beach Gardens Classic

• Invited Champions Classic

• Hardball 360 Fall Classic

• EDP Soccer

• Wellington Soccer Shootout

• Paradise Puck

• Florida Exposure Cup

• Delray Beach Open

• Gauntlet of Polo

• Florida State Golf Association amateur tournaments

• East Coast SoFlo Championships

• Little Mo East Regionals

• Think Pink Invite

• Palm Beach Challenge College Baseball and International Festival

• Les Grande Dames

• Delray Beach Riptide Lacrosse tournaments

• Florida State Golf Association Junior Tour

• International Tennis Federation (ITF) W25 Pro Circuit

• Association of Pickleball Professionals (APP) Vlasic Classic - Delray Beach

• American Cornhole League Kickoff Battle

• Palm Beaches Spartan Sprint Weekend

Hotel RFP & Room Blocks

The generation of RFP’s and contracts for hotel room blocks, assisting with onsite registration of participants, setting up hotel room registration information for event websites, securing venues to host the events, assisting with permitting for use of venues, securing vendors to service the events (i.e. rental vehicles, tents, radios, golf carts, trainers, security, medical personnel, field lining, bleachers, transportation, concessions). All these services are offered to each event promoter, which contributes to event retention.

• FAU Men’s Golf Invitational

Sports-Development

Sports Development Executive Summary

In FY 24, the Palm Beach County Sports Commission (PBCSC) is deploying an aggressive sales and sports development effort to increase the number of sports tourisms generating events taking place in The Palm Beaches. The PBCSC continues to cultivate relationships with event owners, as well as identify, solicit, secure, and retain sports events to grow room night actualization. Below is a recap of sports development efforts that have taken place during FY24.

Event Bids & Development

A primary mechanism for event solicitation is through the Event Bid and Development process. To recognize potential bid opportunities, the PBCSC will be at the forefront of the industry and engage with event owners.

Bid submission is a highly effective tool to recruit sporting events. Attached is a comprehensive list of the bids that have been submitted in FY 24, and below is a breakdown of the development efforts over the past month:

• 2025 USA Fencing Regional Championship

o Jan 31 – February 2, 2025

o 500 Athletes, 20 coaches, 400 spectators

o 1000 projected room nights

o Palm Beach County Convention Center

• World Wake Association Wakeboarding State Championships

o May 2024

o 250 Athletes, 20 coaches, 400, Spectators

o 500 projected room nights

o Shark Wake Park 561

• New York City Dance Alliance

o July 5 – July 12, 2026

o 1,200 Athletes, 1,500 spectators

o 3,400 projected room nights

o Palm Beach County Convention Center

• Florida Flag Football State Series Rd 1

o April 20th – 21, 2024

o 600 Athletes, 850 Spectators

o 1400 projected room nights

o Village Park Wellington

• Sunshine State Conference Men’s Golf Championship

o April 21st – 23rd, 2024

o 132 NCAA Men’s Golfers, 11 Teams, 22 Coaches

o 400 Spectators

o 600 – 800 Room Nights

o Osprey Point Golf Course – Boca Raton, FL

• FLETL/USSSA Battle of the Beast Wood Bat Championship

o June 21 – 23, 2024

o 1,600 Participants

o 800 Projected Room Nights

o Multiple Palm Beach County Parks and Recreation Venues – Finalizing

• National Academy League by 3Step 2025 National Championship & Showcase

o June 2025

o 7,000 Athletes, 14,000 spectators

o 12,000 Projected Room Nights

o National Polo Center

• Florida Atlantic University Golf Invitational

o October 27 – 29, 2024

o 12 teams, 90 Athletes, 20 Coaches, 200 spectators

o 300 Projected Room Nights

o PGA National Resort

• Wednesday Night Lights High School (U20) Sprint/Field Series (Track & Field)

o June 12th, 2024

o 120 Athletes, 500 – 1000 Spectator

o Projected 500 – 700 Room Nights

o Dwyer High School, West Palm Beach, FL

• USA Gymnastics Men’s Development Program Eastern National Championships

o April 23-26, 2026

o 700 projected participants, 25 coaches, 1200 Spectators

o 1,500 projected room nights

o Palm Beach County Convention Center

Event Site Visits

When trying to bring events to Palm Beach County, engaging event rights holders to conduct a site visit or familiarization tour is one of the most beneficial event development strategies. Site visits allow for an event owner to explore potential sports venues while experiencing Palm Beach County’s tourism assets, such as hotels, restaurants, and attractions. Attached is a comprehensive list of the site visits that have been conducted in FY 24, and below is a breakdown of site visits conducted over the past month:

• First Responder Sports, First Responder Games, Palm Beach Atlantic University, Greenacres Bowl, PGA National Resort, Palm Beach County Shooting Sports Complex,The Gardens North County District Park

• Men’s Senior Baseball League, MSBL Fall Classic, The Cacti Ballpark of the Palm Beaches, Roger Dean Chevrolet Stadium

Palm Beach County Sports Commission Bid Calendar - FY24

Palm Beach County Sports Commission Bid Calendar - FY24

Palm Beach County Sports Commission Bid Calendar - FY24

Palm Beach County Sports Commission Bid Calendar - FY24

Palm Beach County Sports Commission Fam Tours with Event Rights Holders October

Palm Beach County Sports Commission

Fam Tours with Event Rights Holders October

Palm Beach County Sports Commission

Fam Tours with Event Rights Holders October

Palm Beach County Sports Commission

Fam Tours with Event Rights Holders October

Communications-Digital Marketing

Marketing & Promotions

March newsletter

• The Palm Beaches Recognized as Top Five Destination for Sporting Events by Sports Business Journal

• The Palm Beaches to Host Professional Cornhole Event in Collaboration with American Cornhole League

• Palm Beach County Sports Hall of Fame Announces Winners of Annual Sport Awards

• The Palm Beaches Hosts Speed Capital Series Track & Field Meet

Social Media

Across all social media platforms that the Palm Beach County Sports Commission operates, the audience increased month-over-month. The sports commission’s platforms circulated 98 posts in February that drove profile clicks up from January which ultimately caused the increase in audience this month.

Top performing social media post:

What's better than one Major League Baseball (MLB) team in The Palm Beaches? FOUR #MajorLeagueBaseball teams in the Palm Beaches for Spring Training!

Top 5 Best Sports Business Cities by Sports Business Journal

In addition to The Palm Beaches being named as one of Sports Business Journals Best Sports Business Cities, our Sports Commission took advantage of this prime opportunity and capitalized on it by unveiling the new brand campaign as a part of the issue.

Palm Beach County has been recognized as one of the elite sports destinations in the United States per the Sports Business Journal (SBJ), which announced its second year of rankings for Best Sports Business Cities (BSBC). The SBJ focuses on destinations that are successful at attracting and hosting sporting events that are major economic drivers in the community.

The Palm Beaches ranked number five in the “Cities Without a Big Five Team” category, which represents destinations without a local sports franchise participating in the NFL, MLB, NBA, NHL, and MLS. This is a testament to Palm Beach County’s commitment to sports development, events, marketing, and infrastructure, which is spearheaded by an award-winning Sports Commission and a Tourist Development Council that prioritizes sports tourism.

The SBJ conducted research for six (6) years and compiled an extensive database of events, which included every type of event, which range from youth sports to collegiate events to Olympic-related events to professional sports. Communities with a sports commission, conventions, and visitor bureau, or sports venue tasked with luring sports events was considered a stand-alone market.

The 2024 BSBC emphasizes The Palm Beaches as a premier destination for sports tourism and highlights its achievements of producing successful sporting events and its natural beauty that event attendees enjoy year-round. The Palm Beach County Sports Commission hosted 196 events, representing over 40 different types of sports during the last year. The milestone year consisted of a diversified collection of events, which included a variety of amateur and professional sports serving a wide array of age groups This collection of sports events generated over 410,000

lodging room nights and nearly $290 million in economic impact for Palm Beach County’s hospitality industry.

Palm Beach County’s sports resume is robust and diverse. Equestrian show jumping and baseball are two of the topproducing sports in The Palm Beaches. The Palm Beaches represent the only county that is home to two MLB Spring Training facilities that each accommodate two teams.

In addition to hosting one out of four MLB Spring Training games in Florida, Palm Beach County is also home to one the largest collection of national baseball tournaments compared to any other destination in the United States. Home to the PGA Tour, ATP Tour, Billie Jean King Cup, FIP Polo World Championships, NCAA Championships, the Boca Raton Bowl, and an array of the largest youth sports events taking place in the nation, Palm Beach County is one of the preeminent sports destinations on the globe. This year, Palm Beach County was home to the first Olympic Qualifier to take place in the United States for the 2024 Summer Olympics Games in Paris (Federation of International Gymnastics - World Cup of Trampoline & Tumbling). The entire sports event industry traveled to The Palm Beaches this October, by hosting the 25th edition of the TEAMS Conference + Expo.

Community Outreach and Event Sponsorship Development

The Palm Beach County Sports Commission has been diligently focusing on expanding our community outreach and sponsorship development efforts to foster greater engagement with local businesses and organizations within Palm Beach County to help support tourism events taking place in Palm Beach County. Through targeted outreach initiatives, we have successfully connected with a diverse array of community organizations, both public and private, to cultivate partnerships that support the tourism events hosted in our region. Some of the notable companies we've engaged with this past month include Weiss Serota Helfman Cole + Bierman, P.L., University of Florida Belle Glade Research Center, Pratt & Whitney, McKenney Media, Vital Vita Wellness, Par Excellence, Max Planck Florida Institute for Neuroscience, Trustbridge, Habitat for Humanity, City of South Bay, CLR Media, Don Ramons Restaurant, Lesser Law Firm, Spirit of Giving Network, Wellington Regional Hospital, and Palm Beach County Community Services.

Our collaborative efforts have extended beyond traditional boundaries, encompassing key stakeholders such as the University of Florida Belle Glade Research Center, Max Planck Florida Institute for Neuroscience, Trustbridge, and the City of South Bay, among others. By forging strong relationships with these entities, we aim to leverage their expertise and resources to enhance the success and impact of our tourism events, which creating new potential revenue opportunities for these events. Additionally, partnerships with local businesses like Don Ramons Restaurant, Lesser Law Firm, Spirit of Giving Network, Wellington Regional Hospital, and CLR Media further underscore our commitment to fostering community engagement and promoting the vibrant tourism landscape of Palm Beach County. Through these initiatives, we are confident in our ability to create lasting partnerships that benefit both our organization and the wider community.

New Sports Collection Brand Campaign

The Palm Beach County Sports Commission, recognizing the immense potential of sports tourism in The Palm Beaches and the need to enhance the destination’s image, has undertaken the creation of a new brand campaign. With a deep understanding of the economic and cultural impact that sports events can have on a community, the commission, in collaboration with the Zimmerman Agency, sought to position Palm Beach County as a premier sports destination. By developing a new cohesive brand campaign, the Sports Commission aims to attract a diverse range of sporting events, tournaments, and competitions to the area. Through this strategic initiative, the Palm Beach County Sports Commission aspires to solidify its reputation as a leader in hosting successful sports events.

The new brand campaign which features a sports player card collection and serves as a dynamic platform to promote the diverse array of sports and venues within the region. By highlighting the top-level incentives and services available, this initiative underscores our commitment to offering unparalleled experiences to athletes and sports visitors alike. The campaign's focus on showcasing Palm Beach County as an unrivaled destination for sports tourism aligns perfectly with our mission to attract and host a wide range of sporting events.

In conjunction with the campaign launch, we have also revamped our tagline to "unrivaled in every way," a succinct phrase that encapsulates our dedication to excellence. This strategic rebranding effort not only reinforces our commitment to providing toptier services but also reinforces Palm Beach County's position as a premier destination for sports tourism. As we continue to elevate our brand identity and expand our reach within the sports industry, we are confident that these initiatives will further solidify our standing as a leader in the field of sports tourism, attracting athletes, teams, and spectators from around the world to Palm Beach County.

Palm Beach County Sports Commission

Marketing Impressions

ThePalmBeachCountySportsCommissionplaysapivotalroleinpromotingthesignificanceofsportsand recreationaleventsinThePalmBeaches,therebygeneratingsubstantialmarketingimpressions.Byattracting andhostingadiverserangeofsportingevents,theSportsCommissionnotonlyshowcasesthevibrantsports cultureinPalmBeachCountybutalsobringsinathletes,fans,andmediaattention.Theseeventscreatea wealthofmarketingimpressions,capturingtheinterestandenthusiasmofabroadaudience.These impressionsextendbeyondthesportingeventsthemselves,contributingtothecounty'seconomic developmentthroughincreasedtourism,localbusinessexposure,andaboosttoThePalmBeaches'reputation asasportingdestination.ThePalmBeachCountySportsCommission'scommitmenttoshowcasingthe county's athletic prowess underscores its role in boosting marketing impressions

ThePalmBeachCountySportsCommissionutilizesimpressiondatatorefinemarketingstrategy.Byanalyzing impressionsfromvariouspromotionalactivitiesandevents,insightsaregainedintowhichcampaignsare resonatingmostwithwhichtargetaudience.Thisdata-drivenapproachenablestheeffectiveallocationof resources,optimizationofmessaging,andoverallenhancementofpromotionaleffortstoattractmoresports visitors to Palm Beach County.

Palm Beach County Sports Hall of Fame Announces Winners of Annual Sport Awards

The Palm Beach County Sports Commission has announced the winners for the 2024 Annual Sport Awards. These awards were presented at the 47th Palm Beach County Sports Hall of Fame presented by Baptist Health, an event that honors the outstanding athletes, coaches, and contributors to sports in The Palm Beaches. The Annual Sport Awards recognize excellence across a range of categories, including Amateur Athlete of the Year, Coach of the Year, High School Coach of the Year, High School Player of the Year (male and female), Special Olympics Athlete of the Year, and Outstanding Sports Contributor. The winners are:

Amateur Athlete of the Year

Jordan Travis – Florida State University, Football

Coach of the Year

Dusty May – Florida Atlantic University, Basketball

High School Coach of the Year

Fred Ross - William T. Dwyer High School, Basketball

High School Athlete of the Year - Female

Lily White – The Benjamin School, Soccer and Football

High School Athlete of the Year - Male

Jack Schulte – Saint Andrew's School, Lacrosse

Special Olympics Athlete of the Year

Eric Ford

Outstanding Sports Contributor

Miracle League of Palm Beach County

The Palm Beaches to Host Professional Cornhole Event in Collaboration with American Cornhole League

The Palm Beach County Sports Commission and the American Cornhole League (ACL) have partnered together to bring The Palm Beaches its very first professional cornhole event, the 2024 American Cornhole League Kick-off Battle. From April 3 to 7, 2024, the Palm Beach County Convention Center will transform into the epicenter of the sport featuring the nation’s top professional players.

The ACL Kick-off Battle will serve as the season-opening event of the ACL Pro Series’ nine-event schedule. The world's 250 best cornhole players will battle it out in three main competition formats: Singles, Doubles, and Teams. The professionals are competing for over $100,000 in cash prizes as well as points towards their ranking at the 2024 ACL World Championships.

The ACL, owned by the American Cornhole Organization (ACO), is the official governing body for the sport of cornhole. The ACL hosts over 25,000 tournaments per year and has an active player base of over 100,000.

In addition to professional players, the event will attract cornhole enthusiasts from across the region. Beyond the economic impact created by visiting attendees, the event will also generate robust media coverage. The ACL Kick-off Battle will be televised live on CBS Sports Network. The event will also receive television coverage on CBS, which is strategically positioned between the Final Four of the NCAA Division I men’s basketball tournament. ESPN+ will provide over 20 additional hours of coverage, ensuring extensive access to the action.

The Palm Beach County Sports Commission consistently hosts over 40 different sports annually. This groundbreaking partnership allows cornhole to become a prominent addition to that roster.

Standing at 350,000-square-feet the competition’s host site, the Palm Beach County Convention Center, is one of the county’s most versatile facilities. The Convention Center will transform into a state-of-the-art cornhole venue with 90 sets of cornhole boards and four courts designed specifically for livestreaming. Located in the heart of downtown West Palm Beach, the Convention Center is conveniently located near a bustling nightlife and dining scene.

For more information and tickets to the American Cornhole League Kick-off Battle, please click here.

STAR-STUDDED SWING: PBC HOSTS WORLD’S GOLF ELITE

Two headline sporting events brought several of the world’s top golfers to Palm Beach County this spring ─ The Cognizant Classic in The Palm Beaches tournament (March 29April 4) and Capital One’s The Match (a 12-hole charity skins game held on Feb. 26).

PBC

The Cognizant Classic in The Palm Beaches was broadcast on NBC, Golf Channel and Peacock, with the play-by-play action announced by Dan Hicks and Steve Sands. Taking place at PGA National Resort in Palm Beach Gardens, 19 of the world’s top 50 golfers participated, including Jupiter residents Rory McIlroy, the second-ranked player in the world, and Rickie Fowler, the 31st ranked player. Austin Eckroat shot 17-under, a Champion Course tournament record, to take home the title.

The Match was broadcast on TNT, truTV, HLN and streamed live on Max. A star-studded crew, including Ernie Johnson and Charles Barkley, called the event. DJ Khaled and NHL on TNT personality Paul Bissonnette provided commentary. McIlroy emerged champion at The Match – which took place at The Park West Palm, in a sudden-death playoff against Max Homa and women’s golf superstars Lexi Thompson and Rose Zhang

Palm Beach County, already the epicenter of the golf world, will also be home to the upcoming The Golf League (TGL). Set to have six teams, TGL brands itself as “a blend of technology and in-person golf.” The matches will consist of four players competing in 15-hole match play contests that will be capped at two hours. All league competitions will be shown on ESPN beginning January 2025.

OF SPRING SPORTS BROADCASTS

USPA POLO NETWORK EXPANDS LIVESTREAM

Palm Beach County has been a hotspot this season for sports production, with Major League Baseball spring training, the Delray Beach Open tennis tournament, Florida Atlantic University baseball and ACL Pro Cornhole all televised nationally. In total, the Houston Astros, Miami Marlins, St. Louis Cardinals and Washington Nationals played 29 Grapefruit League games that were aired on networks in Houston, St. Louis, South Florida and Washington, D.C.

The Delray Beach Open reached audiences in over 100 countries with 50+ hours of live coverage. The 10-day event was broadcast on Tennis Channel FAU baseball played 15 home games on ESPN+, including five American Athletic Conference rivalry series. The Palm Beach County Convention Center welcomes the ACL Pro Cornhole Series kicking off its season with a lively competition. The event is available to watch on 16 streaming services, including Chromecast, Sling and Redbox

The USPA Polo Network expanded its coverage and will continue to livestream a full slate of its 2024 matches, including nine events in Wellington, Florida. Livestreamed and on-demand matches will be broadcast free by the USPA Polo Network on Facebook, X and YouTube On-demand programming will be available on YouTube and uspolo.org within 48 hours of each match’s conclusion.

This season the number of livestreams will increase from about 70 games to over 100, including all Sunday featured matches. All Gauntlet of Polo matches at the National Polo Club in Wellington, including the recent C.V. Whitney Cup, USPA Gold Cup and U.S. Open Polo Championship were broadcast. The National President’s Cup April 12-21 will debut at NPC in Wellington, uniting some of the most talented teams in the nation. Other tournaments include the North American Cup and National Twenty Goal will air during November.

HUB

BARRETT-JACKSON REVS UP AUDIENCES

SHAPING YOUNG FUTURE FILMMAKERS

The most elite auto auction on the east coast rolls into West Palm Beach April 18 – 20, bringing buyers and sellers together for an exciting automotive weekend at the South Florida Fairgrounds. Almost everyone has a great car story to tell, and there’s never been a shortage of BarrettJackson stories with a new one being told on the auction block every three minutes.

The "See and Be Seen" episode of Passport to The Palm Beaches goes behind the scenes and shares a look at the “Ride and Drive” part of the event. Beyond the auction, car enthusiasts can enjoy educational symposiums, rub shoulders with celebrity guests, peruse products from top industry brands and even buckle in for a thrill ride from a range of automakers. Don’t miss the car collector marketplace where high-visibility vehicles are presented to an enthusiastic audience of bidders. The action plays out in front of hundreds of thousands of visitors and more than six million television and digital viewers worldwide.

HALL OF FAME OPENS THIS SUMMER

The African American Golfers Hall of Fame & Inner-City Youth Golfers Clubhouse will open this summer in Riviera Beach. “Our mission is to celebrate the accomplishments of yesterday while paving the way for tomorrow,” Hall of Fame founder Malachi Knowles said. “We will go back as far as we can to share the golf history to the world as Negroes, Blacks and African Americans were engaged in the game. We believe this will be a first of its kind in the country.”

The 3,000 square-foot facility will include the African American Golfers Hall of Fame as well as the African American Collegiate & Youth Golfers Hall of Fame, an area with two golf simulators, a classroom, break room, conference room and office. A putting green and chipping area will be located down the street. There will also be an Inner City Youth Golfers foundation that will provide golf programs in the community.

In Palm Beach County, the convergence of passion and creativity finds a home at You Create Academy, a hub for budding filmmakers and storytellers. Dominic Gianetti founded the youth organization, inspired by his own journey in the film industry. As revealed in an in-depth VoyageMIA article, the academy has become a beacon for nurturing young talent. Recently, the academy played a pivotal role in the filming of Crossroads, a feature film shot in January showcasing its growing influence in the industry. In February, the Academy hosted a training event for students at The Peach, an eclectic art gallery in West Palm Beach. With whispers of their next project, Holy One, stirring curiosity, You Create Academy stands as a testament to Palm Beach County's flourishing creative community. Stay up to date on all of You Create Academy’s upcoming projects at You Create Academy.

MEMORIAL GOLF CLASSIC RETURNS

The 2024 Arty Falk Memorial Golf Classic is set to take place on Sunday, May 5 at Sandhill Crane Golf Course in Palm Beach Gardens. The event is named in honor of Palm Beach Gardens High School’s Five Star Magnet founder, Arthur Falk, who lost a courageous battle with cancer in 2021. The proceeds of the fundraiser go toward the award-winning program at Palm Beach Gardens High School that offers students courses and opportunities to prepare them for college and future careers – including in film and television, as well as the Arty Falk Magnet Scholarship. Arty’s dedication to education extended beyond the classroom, as he immersed himself in volunteer work with organizations such as Relay for Life, Kayla Cares 4 Kids, and Junior Achievement. Registration to play in the event is $175 per player and $700 per foursome. Register online at artyfalkgolfclassic.com.

NEW EPISODES OF ON THE TOWN IN THE PALM BEACHES WITH FRANK LICARI

Set to premiere in April, On the Town in The Palm Beaches with Frank Licari’s upcoming episode follows Frank whisking around West Palm Beach and speaking with city officials about up-and-coming neighborhoods, eco-friendly ways to get around town, and sightseeing tours to take in WPB’s sweeping city views and growing skyline. Frank also explores a local drama theater, a rotating art space, special happenings at Mounts Botanical Garden, Sardinian cuisine, a coffee roastery, and much more!

Coming up in June is OTT’s fourth installment of the season, “Wild Western Communities in The Palm Beaches.” Frank leaves the big cities behind as he heads west to discover some of the hidden gems that shine brightly with a smalltown appeal. From hiking and biking the Lake Okeechobee trail, to annual festivals and cultural activities, the show will spotlight what makes PBC’s Western areas so special. Stay tuned to our social media channels for premiere details and stream past episodes 24/7 on thepalmbeaches.tv/town-palm-beaches

FOCUS ON FILM

MONTH OF SHOWS, ART, IDEAS AND CULTURE

Join in the celebration of the vibrant cultural tapestry of Palm Beach County! The Palm Beaches are renowned for their rich diversity of music, art, performances, and cultural happenings. During MOSAIC month, take advantage of the opportunity to immerse yourself in these experiences at discounted rates of up to 50 percent off.

May marks the start of MOSAIC, which stands for Month of Shows, Art, Ideas, and Culture. Sponsored by the Cultural Council for Palm Beach County, this is the seventh year of MOSAIC, which offers special deals and experiences at participating venues such as the Ann Norton Sculpture Gardens, Cox Science Center and Aquarium, and the Boca Raton Museum of Art, among others! Gather your loved ones and friends to revel in this month-long celebration of creativity and diversity. Explore a myriad of shows, art exhibitions, innovative ideas, and cultural experiences. For more details, visit mosaicpbc.com and plan your MOSAIC adventures today!

JOURNALISM WORKSHOP FOR STUDENTS

Palm Beach Gardens High School’s Television and Film program recently hosted the UniversityofFlorida’sCollege of Journalism and Communications’ “CJC on The Go Workshop.” The event brought together over 30 students from Palm Beach Gardens High School (PBGHS), Seminole Ridge High School, and Dryfoos School of the Arts. The free, two-day event was led by UF Summer Media Institute Director and renowned journalist, Harrison Hove, and featured multiple sessions about news producing, storytelling, filming, photography, writing, and the college admissions process.

“The weekend was a huge success,” said PBGHS’s TV and Film instructor, Ryan Dockery. “Harrison and his team put together an awesome workshop, and surprising everyone with Felicia was the highlight of an amazing learning experience for our students." Students were also treated to a special appearance by one of WPBF Channel 25’s leading news anchors, Felicia Rodriguez.

NEW FILM FLORIDA MEMBERSHIP PERKS

Film Florida recently announced partnerships that will greatly benefit its members – one with Casting Workbook and others with Enterprise Rent-A-Car and National Car Rental

Casting Workbook offers subscription-based tools that help actors search for jobs, submit self-tapes, work with agents and develop while they build careers. “We are thrilled to engage with Casting Workbook because this is going to help Florida screen production industry professionals with a variety of specializations,” Sandy Lighterman, President of Film Florida, said in a release. Added Susan Fox, Founder and CEO of Casting Workbook, “This partnership reinforces our commitment to fostering the creative community and strengthening connections in support of Florida’s film industry.” Film Florida also announced its partnership with Enterprise Rent-A-Car and National Car Rental. All Film Florida members will be eligible for discounts under the agreement. “Vehicle rentals are a significant part of Florida’s screen production industry,” Lighterman said. For more info., visit filmflorida.org/reasons-to-join

FILM FEST MEETS ECO-CONSCIOUSNESS

In the heart of Palm Beach County, the 10th Annual Wild & Scenic Film Festival beckons filmmakers and environmental enthusiasts to the Jupiter Inlet Lighthouse Museum on April 13, 2024, for an unforgettable evening under the stars. The event merges the art of filmmaking with a deep commitment to environmental stewardship. Guests can savor a variety of culinary delights from food trucks, sip fine wines, and engage with local organizations dedicated to wildlife preservation. More than just a film festival, it's a vibrant call to action for community involvement in nature conservation. The event highlights the beauty of our outdoor landscapes but also inspires a collective responsibility to protect our natural world for future generations. For an experience that intertwines cinematic excellence with environmental consciousness, secure your tickets now by visiting Wild & Scenic Film Festival.

PASSPORT TO THE PALM BEACHES FILMING IN PRODUCTION FOR FIFTH SEASON

Created as a “love letter to The Palm Beaches,” Passport to The Palm Beaches features everything from luxury to lifestyle. Currently in production for its fifth season, the heart of the show centers around spotlighting the diverse variety of people, places and things that make PBC extraordinary. Host Jacqueline Journey exclaims, “Season 5 is going to be the best yet! We’re excited to share incredible new segments including The Park [public golf course in WPB], South Florida Fair, Art Palm Beach, The Flagler Museum, Pirate Fest, and our new designation as the Beauty Capital of the World!” In the dedicated beauty episode, viewers delve into local med spas and discover the latest treatments attracting global visitors. This season also features yacht chartering and event planning – helpful for those looking to do fabulous destination events, or locals who just want to throw a great party! Passport to The Palm Beaches premieres on Destination America this summer and will then be available on The Palm Beaches TV

FILM FLASHBACK: AFTER MIDNIGHT

A comedic, coming-of-age story set in 1970’s south Florida, Brave Man Media’s After Midnight focuses on childhood friends who work in a diner and are given a shot to open a rock-n-roll nightclub in a former watering hole for rough characters. They face trials and tribulations as they discover who they are and what they want in life. After Midnight was primarily shot at former Delray Beach restaurant, 3rd and 3rd. “We have been blown away by the excitement of the cities we are working with, such as Delray, Boynton and Lake Worth,” the film’s Creative Director, Damian Fitzsimmons, said at the time. Added producer Lisa Zusmer DelPrete, “Delray Beach's fine art galleries, cafes and unique retro style offer the perfect setting.” Explore more locations in the PBC Film and Television Commission’s database.

LOCATION SPOTLIGHT HOT FASHION BACKDROPS

Fashion editors know they can rely on the weather in South Florida when they need to capture their latest looks for catalogs, social media and general marketing purposes.

The Addison in Boca Raton is a restored estate property with a wide variety of looks including a grand entrance, stunning courtyard, a bar with dark wood walls, and several rooms that are light and bright.

The DuBois Pioneer Home sits on a hill with mature trees and has the Anywhere, USA charm that make it attractive all year long but especially in the winter months when locations up north are snowed in. The property has a variety of lensing options and makes work easy for fashion and lifestyle imagery.

The city docks in West Palm Beach were designed with more than just boating in mind. One of them is designed just for pedestrians, so you’ll find colorful umbrellas, mangroves growing out of the water in planter boxes and stylish benches along the waterfront. The docks are sleek and streamlined in between the WPB and Town of Palm Beach skylines that creates an impressive backdrop for magic hour.

Find more exciting locations to explore in the Palm Beach County Film and Television Commission’s database here

Contributors:

EDUCATION CORNER SSOF FINALISTS ANNOUNCED

After receiving a record-breaking 529 entries from 93 schools throughout the state of Florida, The Palm Beaches Student Showcase of Films judges have selected the finalists for this year. 47 judges agreed that there were numerous wellthought-out and creative submissions this year, leading to close scoring decisions. The show host and director for this year’s AI themed show is Frank Licari, an Emmy-nominated and awardwinning writer, producer, and actor.

Each year, the SSOF awards show attracts more than 650 students and their families, along with celebrity presenters, industry professionals, performers, and VIPs like Vanilla Ice, who will present the Music Video Award that bears his name. Finalists have their projects showcased as they come together to network with other high school and college student filmmakers from across the state. The winning recipients of the Burt Reynolds, Sara Fuller, Mel Maron, Gray Family and Dr. B. Carleton Bryant Scholarships, and other categories, will be announced at the 29th annual red-carpet awards show.

Over $28K in cash and prizes will be presented at the live show. For the full list of finalists, visit pbfilm.com/pressreleases. The red carpet rolls out at 9:30 a.m. and the awards show begins at 10:30 a.m. on Friday, April 26, at the Maltz Jupiter Theatre. For more information, visit our website and follow us on social: Facebook @StudentShowcaseOfFilms, Instagram @StudentFilmsFL and on X @StudentFilmsFL.

To have your production included in this newsletter, please email ajordat@pbfilm.com or call 561.233.1000

Angie Crocitto, Josh Hyber, Alberto Jordat, Kelly King, Matthew Mazzamaro, Brianna Moles, Brandon Perry

Production Activity Report For February 2024

Variance Explanations

Percentage change variances of ± 10% in performance statistics are explained in this section.

1.Production Revenue: The 13% YTD decrease in Production Revenue is due to a couple big-budget projects in February 2023 versus February2024.Thehigh-impact productions includedCurveMedia’s Hot Yachts Miami and High Noon Entertainment’s project Coming Home with Tyler Cameron, which is set to premiere April 18, 2024, on Amazon’s Prime Video. Meanwhile, preliminary data for March suggests another strong month for production, which Staff anticipates will continue to drive the YTD decrease downward.

2.Hotel Room Nights: Despite a 33% YTD decrease, Total Hotel Room Nights increased seven percentage points since last month. The YTD decrease is due to a large production by High Noon Entertainment in February 2023 that accounted for 335 room nights during that month.

3.Total Leads: The 12% increase in Total Leads is due to the addition of leads generated for WFLX’s South Florida Daily and our sponsored programs. Staff is strategically providing sponsored productions with location leads and recommendations based upon current marketing initiatives from all TDC agencies. The FTC’s focus on these efforts will lead to continued exponential growth in this area moving forward.

4. Lead Responses: The 12% increase in Total Leads goes hand in hand with the increase in total leads as described above.

5.Lead Conversions: While the 125% YTD increase in Lead Conversions correlates with the increase in Total Leads, our staff is not only generating but also actively following up on every lead that has the potential to convert into business for Palm Beach County. Going over and beyond to assist productions with identifying locations and securing them for production, offering alternate backdrops to fit their production needs. Our team is hyper-focused on excelling in this area wherewe have been reporting steady declines.

6.Website Unique Visitors: A 19% YTD decrease in Website Unique Visitors is a 39-percentage point increase over last month’s numbers. This increase in traffic is attributed to a sponsored post related to Spring Training in The Palm Beaches that drove traffic back to The Palm Beaches TV website. Staff continues to work on new digital campaigns that are expected to generate more unique visitors to www.pbfilm.com and www.thepalmbeaches.tv

Palm Beach County Film & Television Commission

February 2024 Permits & Shot No Permits

Vero

Jupiter

Vero

Jupiter

B Roll Locations: Filming would take place on public side walks, single camera with sticks. 3 crew max for B Roll filming (DP, PA, AC)

Park/Downtown

B Roll Locations: Filming would take place on public side walks, single camera with sticks. 3 crew max

1. Mizner Park/Downtown Area - NE Mizner BLVD to N Federal Drive to SE Mizner Blvd

2. South Beach Park, Boca Raton between E Palmetto Park Rd & NE 6th Street

3. N Ocean Blvd between E Palmetto Park Drive & NE

February 2024 Production Companies & Support Services

* The FTC will use a monthly average based on the year 2023 unless advised to do otherwise by these companies.

** The FTC knows these companies are still in operation. Current numbers reflect last year's annual average.

Allianz , Honda Classic and Delray Beach Open 2024 Champions Tour numbers are a percentage of the total economic impact projected for all three events.

The total production revenue for Public Government TV Stations (PEG) is less than 1% .

Palm Beach Convention Center

FINANCIAL OPERATIONS ANALYSIS REPORT-PRIOR YEAR COMPARISON For

TDC Marketing Report – April 2024

Social Media

Social Media Followers

Facebook – 8,857 (February) to 8,865 (March)

Instagram - 3,306 (February) to 3,356 (March)

LinkedIn - 818 (February) to 829 (March)

Instagram Monthly Total

Interactions – 330 (February) to 176 (March)

Impressions - 7,066 (February) to 5,506 (March)

Reach – 1,079 (February) to 980 (March)

Generate Profile Visits - 663 (February) to 469 (March)

Facebook Monthly Total

People Reached – 3,019 (February) to 1,462 (March)

Post Engagements – 18,442 (February) to 17,361 (March)

Page Likes – 21 (February) to 12 (March)

LinkedIn Profile Views - 64 (February) to 66 (March)

Engagements - 205 (February) to 125 (March)

Impressions – 6,514 (February) to 2,823 (March)

Connections - 564 (February) to 571 (March)

Google Analytics

Engagement Overview

Media

Interventions Can Reduce CVD Risk Factors in HIV Patients, Studies Show [google.com]

Medpage Today ... Palm Beach County Convention Center in West Palm Beach, FL · ACTRIMS. Evobrutinib Fails to Beat Teriflunomide in Relapsing MS. 6. CROI over a photo of ...

Evidence of Traumatic Brain Injury in Shooter Who Killed 18 in Maine | MedPage Today [google.com] Medpage Today Recommended For You. 1. ACTRIMS over a photo of Palm Beach County Convention Center in West Palm Beach, FL · ACTRIMS. BTK Inhibitor Fails to Eliminate

Palm Beach Food and Wine Festival Dazzles with Sips and Sunshine [google.com]

Wine Spectator Palm Beach County Convention Center to try incredible wines and food. (Michael Pisarri). By. Jeffery Lindenmuth. From the Mar 31, 2024, issue

Polo Park Middle School Cyber Stallions Victorious - Town-Crier Newspaper [google.com]

Town-Crier Newspaper The Robomatics took first place overall. All three teams from Polo Park will compete on Saturday, March 9 at the Palm Beach Convention Center, where

'Superhero' team of experts in health and longevity to convene at West Palm Beach event [google.com] The Palm Beach Post One might say a similar approach to health, longevity and anti-aging science is being taken this weekend at the Palm Beach County Convention Center

New ads attack Ohio Senate GOP candidate Bernie Moreno over report - POLITICO [google.com]

Politico Palm Beach County Convention Center in West Palm Beach, Florida, on July 16, 2023. | Gage Skidmore via Wikimedia Commons. By Ally Mutnick. 03/15

IAADFS announces conference program for 2024 Summit of the Americas [google.com]

Moodie Davitt Report It takes place at The Palm Beach County Convention Center, West Palm Beach, Florida on Monday 15 April as part of the event's opening day

More Than 30,000 Professionals Attend 2024 IECSC and IBS NY Shows | American Spa [google.com] American Spa Also, IECSC Florida will take place October 13-14, 2024 at the Palm Beach Convention Center Visit iecscflorida.com for more information

Winter All-County 2024: Catch up with the best from basketball, soccer and more! [google.com]

The Palm Beach Post Players of the Year nominees will be invited to a live show on Wednesday, June 5, at the Palm Beach County Convention Center

Lynn University selects Dean Jon Robertson as 2024 Commencement speaker [google.com]

Lynn University Palm Beach County Convention Center on Tuesday, May 7. Maestro and educator, Dr. Jon Robertson inspires students, faculty and staff to be their

Ben Shapiro's split from Candace Owens: Antisemitism across politics - The Jerusalem Post [google.com] The Jerusalem Post ... Palm Beach County Convention Center in West Palm Beach, Florida. (credit: Wikimedia Commons). The move came following a busy few weeks in which

DEFINITE Room Rental by Month - FY 2024

March 2024 Project Status Report

Department of Environmental Resources Management

Welcome Back Swallow-tailed Kites!: ERM staff continues to partner with two amazing non-profit organizations, the Palm Beach Zoo & Conservation Society and the Avian Research & Conservation Institute (ARCI), on swallow-tailed kite remote tracking research that includes four birds tagged in Palm Beach County “Luckey Lox” crossed the Gulf of Mexico on March 1st, taking 48 hours to reach Pinellas County. “Cypress” left two days later and also took 48 hours to cross, but covered more miles likely due to the wind conditions “Lox 22” rode a very strong tailwind on March 10th to northern Cuba, where he rested for two days before continuing his migration on March 12th He landed near Panama City 32 hours later before continuing southeast over land to his former breeding site. The most recent GPS-tracked Swallowtailed Kite to return to Palm Beach County, FL was “Juno” She left northern Yucatan on March 17th and crossed land in Citrus County 26 hours later. This research allows residents, visitors and potential eco-tourists the opportunity to engage with Palm Beach County’s natural resources either locally or from afar.

Coral Cove Dune Restoration Project: Emergency sand placement near Coral Cove Park is complete. Approximately 45,000 tons of beach-quality sand was placed to rebuild the dune. Native, salt-tolerant vegetation was planted on the length of the dune crest along with fencing to keep turtles on the beach and deter beach-goers from damaging the seedlings while they establish. In response to questions received on ERM’s social media, Outreach and Coastal Resources staff quickly worked together to create video content explaining how we complete essential emergency dune restoration, while protecting sea turtle nesting. This video can be viewed on our YouTube at the link here: www.youtube.com/watch?v=ShrXUTCMcqc.

TRAILBLAZERS Spring Break Events: On March 21st and 25th

Royal Palm Beach Pines Natural Area became an outdoor classroom for students on spring break. ERM staff led over 30 participants including elementary students from City of Pahokee, middle and high school students from KOP Mentoring Network, and staff from the county’s Youth Services Department on guided explorations through the 772-acre site Groups learned about the plants and animals that live at Royal Palm Beach Pines Natural Area. Highlights of the animals observed in the wetland include numerous large crayfish and predatory diving beetles as well as smaller animals like dragon fly nymphs and may fly larvae. The most interesting discovery came along the hiking trail where the group observed a unique flowering ground orchid known as ladies tresses.

Palm Beach County Board of County Commissioners

Maria Sachs, Mayor, Maria G. Marino, Vice Mayor, Gregg K. Weiss, Michael A. Barnett, Marci Woodward, Sara Baxter, Mack Bernard

TRAILBLAZERS SPRING BREAK CORAL

INTERAGENCY MANATEE PROTECTION PLAN MEETING

2024 Interagency Manatee Protection Plan Meeting: ERM

staff attended the 2024 Interagency Manatee Protection Plan meeting in Deland on March 21st and 22nd. It had been several years since the state gathered representatives from the 13 “key” counties with approved manatee protection plans, the Florida Fish and Wildlife Conservation Commission (FWC), and the U S Fish and Wildlife Service The meeting gave all parties the opportunity to provide updates, discuss common themes, and continue to best promote waterway interests while conserving manatees in the State of Florida Palm Beach County implemented its Plan in 2007, which is used by FWC and other regulatory agencies when reviewing permit applications for new or expanding boat facilities

Jeaga Wildways: ERM recently completed maintenance on a 4.5-mile portion of the Pantano Trail. The majority of the work consisted of filling potholes and grading This trail is one of four long-distance trails that comprise the Jeaga Wildways network, which are multi-use trails for equestrians, cyclists, and hikers These trails are popular with visitors and residents and provide the opportunity to connect with and enjoy over 160,000 acres of conservation lands. The best way to access these freshly improved trails is through Riverbend Park, which is the Jeaga Wildways hub. The Pantano trail runs along the C-18 canal south from Riverbend Park, then west to the Loxahatchee Slough and Hungryland Slough Natural Areas and the J.W. Corbett Wildlife Management Area.

2024 Florida Marine Turtle Permit Holder Meeting: ERM

staff attended the 27th Annual Florida Marine Turtle Permit Holder Meeting in Gainesville. The meeting is held each year to show appreciation for the hard work done by the hundreds of Permit Holders statewide and to provide updates about the important information collected during the previous nesting season FWC announced the 2023 preliminary nest counts with 134,469 loggerhead, 76,776 green, and 1,701 leatherback nests statewide. This preliminary data is being finalized, but the total of 212,946 sea turtle nests laid on Florida beaches is expected to be a new record high. Palm Beach County’s beaches are often the most densely nested in the state, typically with over 30,000 individual nests and up to 2 million hatchlings each year.

MARINE TURTLE PERMIT HOLDER MEETING

Virtual Live Rx Fire at Pine Glades Natural Area : The most recent virtual field trip, held on March 13, took students to Pine Glades Natural Area to learn about the ERM’s Prescribed Burn Program. Students watched the Department’s Burn Crew conduct a 20-acre prescribed burn and learned about the plants and animals that benefit from prescribed fire. They also learned about the planning that goes into conducting the burn, the equipment used to start and stop the fire and the different techniques used to manage the fire. ERM made it possible for several School District of Palm Beach County (SDPBC) teachers to attend the prescribed burn. Watch the virtual field trip here: www.youtube.com/watch?v=VxJEAveZxZc. Outreach & Science Communication (OSC) staff utilized this event to create short digestible media about Prescribed Fire – watch on ERM’s YouTube at the link here: Prescribed Fire

Adventure Awaits: Register NOW for a FREE event at PBCERM EVENTBRITE COM!

Palm Beach County Board of County Commissioners

Maria Sachs, Mayor, Maria G. Marino, Vice Mayor, Gregg K. Weiss, Michael A. Barnett, Marci Woodward, Sara Baxter, Mack Bernard

PALM BEACH INTERNATIONAL AIRPORT

TRAFFIC REPORT

for the period ended February 2024

(1) Estimated Seat Capacity; Adjusted Innovata/OAG Scheduled seats, actual capacity may vary

(2) Percentage Change in load factor is stated in absolute difference

(3) Freight plus mail in US Tons

(4) Landings plus Takeoffs, includes cargo carriers

(5) Per FAA Tower

Palm Beach County Department of Airports

846 PBIA, West Palm Beach , FL 33406-1470

www.pbia.org

ENPLANEMENT TRAFFIC REPORT for the period ended February 2024

PALM BEACH INTERNATIONAL AIRPORT

TRAFFIC REPORT

for the period ended February 2024

PALM BEACH INTERNATIONAL AIRPORT

AIRPORTS COUNCIL INTERNATIONAL Monthly

* Per FAA Tower

** In metric tons as required by ACI reporting standards includes Mail plus Freight

FY2023 CONTRACT TRACKING REPORT

SUBCONTRACTS OVER $100,000

5. OLD BUSINESS

To: Tourist Development Council

Fr: Emanuel Perry EP

Date: April 08, 2024

Topic: TDC Dashboard April Report–Activity February and FYTD 2024

Bed Tax Collections:

February 2024 collected in March @ $11.6M compared to the same month last year @ 11.2M, an increase of 4%. Actual February was 18% above Budget and 30% above the prior month @ $8.9M.

Actual February was 17% higher than 2022. Revenue from non-hotels continue to support Bed Tax Collection.

FYTD24 Collections @ $44M, were lower than last fiscal year to date $44.5M by (1%).

Fiscal Year to Date collections @ $44M is 2% above the Approved Budget. FYTD collections of $44M, 14% higher than FYTD 2022 collections.

Tourist Development Council Dashboard

Current Month 2024 vs. 2023 Fiscal Month 5.A.1

February 2024 Net Hotel Sales increased 3% over Last Year, Non-Hotel Sales increased 17% over Last Year

February 2024 Hotel Room Nights Sold increased 3% over the same month Last Year.

March Collections for February 2024 increased 4% over Last Year. Over last Month increased 30%; 18% above Budget

February 2024 Hotel Room Nights Available for Sale increased 5% over Last Year. 19,187 Rooms Open.

February 2024 Passengers through PBI increased 12% over the same month Last Year. February

Tourist Development Council Dashboard

Fiscal Year 2024 vs. 2023 5.A.1

FYTD 2024 Hotel Net Sales decreased (2%) over Last Year Non-Hotel Sales increased 19% over Last Year

FYTD 2024 Hotel Room Nights Sold decreased (3%) over Last Year

FYTD 2024 Collections decreased (1%) over Last Year compared to FYTD Budget higher by 2%

FYTD 2024 Hotel Room Nights Available for Sale increased 3% from Last Year

February 2024 Passengers Through PBI is up 14% over Previous 12 Month Rolling Actuals

at

at

Tourist Development Council Dashboard

Fiscal Year 2024 vs. 2022 5.A.1

BoardMeeting April11th,2024

Revenues&OperatingExpenses

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Revenue Source Per Ordinance

Distribution by Agency

Revenue Source Per Ordinance

Distribution by Agency

Discover the Palm Beaches

Cultural Council for Palm Beach County

Cultural Council for Palm Beach County

Palm Beach County Sports Commission

Palm Beach County Sports Commission

Palm Beach County

Film & Television

Commission

2023 Forecast & 2024 Budget ERM & Special Projects

Special Projects

1st & 4th Cent & Convention Center

Performance

Tourist Development Council FY25 Program Admin Budget

BoardMeeting April11th,2024

Discover the Palm Beaches

DTPB Program Admin Budget

DTPB Program Admin Budget

Cultural Council for Palm Beach County

Cultural Council Program Admin Budget

Cultural Council Program Admin Budget

Palm Beach County Sports Commission

Sports Commission Program Admin Budget

Sports Commission Program Admin Budget

Palm Beach County

Film & Television

Commission

Admin Budget

Film & Television Commission Program

Tourist Development Council FY 25 Performance Measures

BoardMeeting April11th,2024

Discover the Palm Beaches

DTPB Performance Measures

Cultural Council for Palm Beach County

Cultural Council for Palm Beach County Performance Measure

Palm Beach County Sports Commission

Performance Measures

Palm Beach County

Film & Television Commission

Tourist Development Council FY25 Program Admin Budget

BoardMeeting April11th,2024

Discover the Palm Beaches

55 positions budgeted

51 positions filled

0 positions requested

51 total positions

Cultural Council for Palm Beach County

Cultural Council for Palm Beach County

Organizational Chart

19 positions budgeted

18 positions filled

0 positions requested

18 total positions

Palm Beach County Sports Commission

Senior Director of Marketing

Palm Beach County Sports Commission

Organizational Chart

13 positions budgeted

11 positions filled

0 positions requested

13 total positions

Executive Director

Executive Assistant / Administration Services Manager

Director of Sports Development

Director of Event Operations

Director of Finance

Marketing, Communications & PR Manager

Senior Sports Development Manager

Event & Grants Manager

Finance Assistant

Sports Sales Manager

(OPEN POSITION)

Sports Event Coordinator

(OPEN POSITION)

Bookkeeper

Palm Beach County

Film & Television Commission

Organization Chart

11 positions budgeted

8 positions filled

0 positions requested

11 total positions

*This Contracted support positions is classified and funded under Marketing & Digital Services