TDC Board Book January 2024 by Tourist Development Council PBC

Palm Beach County Tourist Development Council Board Book January 11, 2023

Table of Contents 1. December 14, 2023 TDC Coard Meeting Attendance 2. Table of Contents 3. TDC Board Meeting Minutes 12.14.2023 4. CONSENT ITEMS 4.A. DTPB Activity Report 4.B. Cultural Council Activity Report 4.C. Sports Commission Activity Report 4.D. Film & TV Monthly Newsletter 4.E. Film & TV Production Report 4.F. Convention Center Marketing Update 4.G. Convention Center Pace Revenue Report 4.H. ERM Project Status Report 4.I. PBI Traffic Report 4.J. Contract Tracking Report 5. OLD BUSINESS 5.A - 1. TDC Dashboard Current Month & FY2023 5.A. - 1.a. Bed Tax Collections

TDC BOARD MEETING ATTENDANCE SHEET December 14, 2023

(Seat) 12-Jan

9-Feb

9-Mar

14-Apr

11-May

8-Jun

13-Jul

10-Aug

14-Sep

12-Oct

9-Nov

14-Dec

(1)Mayor Maria Sachs, Chair (1/14/21)

N/A

(4) Jim Bronstien, Vice Chair(9/30/26) Appt(3/1/95) ReApp(9/18/18) Dis.3

N/A

Vacant

N/A

Vacant

N/A

(7)Don Dufresne (9/30/23) Apt(6/5/12) ReAp(5/3/16)&(8/20/19) Dis6

N/A

(8) Davicka N. Thompson (9/30/2024) Appt(12/6/16)RdAppt(8/25/20) [Dis.7]

N/A

(9) Commissioner Christina Lambert Appt (10/01/22)- (9/30/26) At-Large

N/A

Verdenia C. Baker, County Administrator

N/A

P/Phone

Dorris Miller

N/A

Dorris Miller

Liz Herman, Assistant County Attorney

A/Video Conf.

N/A

A/Phone

N/A

(2)Joseph Fisher Appt(9/30/25)Dist. 1 (3) Jim Mostad (9/30/20) Appt (10/16/19), Dis. 2, St 3 (5)Daniel Hostettler(0930/23) Appt (05/18/21). Dis 4. (6)Commissioner Adam Frankel (9/30/24) Appt (03/08/22)[Dis.5]

STAFF

Dave Lawrence, Culture George Linley, Sports Michelle Hillery, Film & TV

N/A

Jennifer Sullivan

P P

N/A N/A

P P

A/Phone P

P P

N/A N/A

P P

P P P

N/A

Matt Mitchell

P P

P p

P P

P A P P P

P A P P P P

Matt Mitchell

P P N/A P P A N/A P Emanuel Perry, TDC P P P N/A Joan Hutchinson, TDC P P N/A P Vannette Youyoute, TDC P P N/A P O:\TDC MEETINGS\TDCMtgs2023\General Pages for Board Book\attendnc ** Reappointment during current year NA- Does not count towards attendance. P/W - Workshop P/S - Special Meeting

P P P A P

P P P P P

Milton Segarra, Discover Deborah Drum, ERM Dave Anderson, PBCCC Kathy Griffin, PBCCC

P P

N/A N/A

Milton Segarra Matt Mitchell

P P P

P P

N/A N/A N/A N/A N/A

TOURIST DEVELOPMENT COUNCIL Thursday, January 11, 2024 TABLE OF CONTENTS 1.

ATTENDANCE*

TABLE OF CONTENTS*

DECEMBER 14, 2023 TDC MEETING MINUTES*

CONSENT ITEMS FOR JANUARY 2024 MARKETING AGENCIES REPORTING A. DTPB ACTIVITY REPORT* B. CULTURAL COUNCIL ACTIVITY REPORT* C. SPORTS COMMISSION ACTIVITY REPORT* D. FILM & TV MONTHLY NEWSLETTER* E. FILM & TV PRODUCTION REPORT* PBC CONVENTION CENTER OPERATING REPORTS F. CONVENTION CENTER MARKETING UPDATE* G. CONVENTION CENTER “PACE” REVENUE REPORT* OTHER TDC-SUPPORTED AGENCY/DEPARTMENT REPORTS H. ERM PROJECT STATUS REPORT* I. PBI TRAFFIC REPORT* J. CONTRACT TRACKING REPORT*

OLD BUSINESS A.

TDC TOURISM PERFORMANCE METRICS 1. TDC DASHBOARD CURRENT MONTH & FY2023* a. Bed Tax Collections*

The next meeting will be on February 8, 2024. *Attachment included.

TOURIST DEVELOPMENT COUNCIL Thursday, December 14, 2023 – 9:00 A.M. MINUTES 1.

ROLL CALL* Present Mayor Maria Sachs, Chair Jim Bronstien, Vice Chair Joseph Fisher Jim Mostad Daniel Hostettler Commissioner Adam Frankel Don Dufresne Davicka N. Thompson Commissioner Christina Lambert Staff Verdenia C. Baker, County Administrator Liz Herman, Assistant County Attorney Emanuel Perry, Tourist Development Council Joan Hutchinson, Tourist Development Council Vannette Youyoute, Tourist Development Council Dave Lawrence, Cultural Council Jennifer Sullivan, Cultural Council Lauren Perry, Cultural Council George Linley, Sports Commission Michael Zeff, Sports Commission James Taylor, Sports Commission David Fontanarosa, Sports Commission Michelle Hillery, Film & TV Commission Alberto Jordat, Film & TV Commission Milton Segarra, Discover The Palm Beaches Gustav Weibull, Discover The Palm Beaches Jorge Pesquera, Discover The Palm Beaches Erika Constantine, Discover The Palm Beaches Kelly Cavers, Discover The Palm Beaches Deborah Drum, ERM Matt Michell, ERM Katherine Griffin, Convention Center/Spectra Hospitality Laura Beebe, PBI Airport Joe P. Harrington, PBI Airport Other Randy Cohen, American for the Arts Ken Kennerly, K2 Sports Ventures

Jared Rice, PGA Tour Leigh Bennett, Visit Palm Beach Angelo Scaccetti, PGA Tour 2.

MOTION TO APPROVE AGENDA ADDITIONS AND DELETIONS*

Motion to approve the TDC Board Agenda for December 14th was made by Commissioner Adam Frankel and seconded by Jim Bronstien. Motion carried 9-0. 3.

MOTION TO APPROVE NOVEMBER 9TH, TDC MEETING MINUTES*

Motion to approve the November 9th TDC Meeting Minutes was made by Davicka Thompson and seconded by Commissioner Adam Frankel. Motion carried 9-0. 4.

MOTION TO RECEIVE AND FILE CONSENT ITEMS FOR DECEMBER 2023* MARKETING AGENCIES REPORTING A. DTPB ACTIVITY REPORT* B. CULTURAL COUNCIL ACTIVITY REPORT* C. SPORTS COMMISSION ACTIVITY REPORT* D. FILM & TV MONTHLY NEWSLETTER* E. FILM & TV PRODUCTION REPORT* PBC CONVENTION CENTER OPERATING REPORTS F. CONVENTION CENTER MARKETING UPDATE* G. CONVENTION CENTER “PACE” REVENUE REPORT* OTHER TDC-SUPPORTED AGENCY/DEPARTMENT REPORTS H. ERM PROJECT STATUS REPORT* I. PBI TRAFFIC REPORT* J. CONTRACT TRACKING REPORT*

Motion to receive and file Consent Items for December 2023 was made by Jim Mostad and seconded by Commissioner Christina Lambert. Motion carried 9-0. 5.

OLD BUSINESS – DISCUSSION ITEMS A.

TDC TOURISM PERFORMANCE METRICS 1. TDC DASHBOARD CURRENT MONTH & FY2024* - Emanuel Perry a. Bed Tax Collections*

Perry Bed Tax Collection – October 2023 collected in November was $5M compared to the same month last year at $5.4M, a (7%) decrease. Actual October was (3%) below budget and 44% above the prior month at $3.5M. Actual October was 12% higher than in 2022. Revenue from non-hotels continues to support bed tax collection. FYTD 23 Collections at $8.6M, was lower than last fiscal year to date at $9.4M by (9%). FYT collections are (1%) below the Approved Budget and 15% higher than 2022 collections. 2

The Rooms sold for October were 372,715, (5.52) lower than last year. Rooms available for October at 590,674 are 3% higher than last year. Hotel Rooms Active today in the County, 19,054. Occupancy for October 2023 was 63.1%, (7.4%) lower than last year. Occupancy for October 2022 was 68.2%. October 2021 was 60.5%. The average daily rate for October was $198.36, (7.4%) lower than last year, and 9% above 2021. The Revenue/Available Room for October 2023 was $125.22 lower than the prior October (9%). Hotel room net sales FY24 year over year October decreased (7%) to $71M compared to $76M. Non-hotel room sales FY24 year over year October increased 1% at $13.7M compared to $13.6M. Hotel room net sales FYTD 2023 decreased (10%) at $120M compared to $133M. Non-hotel room sales FYTD 2023 increased 9% at $25M compared to $23M. FYTD 2023 Taxable Revenues Fiscal Year over FY2022 increased 9% at $1.4B compared to $1.3B. FYTD 2023 Taxable Revenues Fiscal Year over FY2019 decreased (8%) at $145M compared to $156M. Airport passengers for October 2023 were 570,818, 12% higher than in October 2022, and the Total Estimated Seat Capacity at 22% higher than last October 2022 with 691,112 seats. PBI Passenger 12-month rolling is a 15% increase at 7,580,156 over last year. Leisure & Hospitality Employment for October, 93,800, increased 5% over the same month last year. Accommodation employment went up 6% higher over last year at 11,200 employees. F&B was up 4% at 59,700 employees. Arts & Entertainment employment is 9% higher than last year at 22,900 employees. Mostad Overall, we are looking good. The emphasis is on the winter months. There is no question about that. We have in the last 60 days seen a little bit of a lull in the world pickup for October. Some political things have happened around the globe. We have to be realistic. Some things have brought down a lull. Some of the group people who meet with Discover saw in October a quick attrition level beyond what we typically have seen since the fall. But overall, it is about the winter months.

PBI UPDATE – Laura Beebe

Harrington The month of October 2023 was no exception. We had an increase in passengers of 12.4%. We hit a record of passengers for 12 months of 7.6M people traveling through the airport. Seat capacity increased by 22%. That means the airlines are using larger aircraft that can accommodate more seats, and more people coming in and out of our area. Air carrier operations were up 12%. We are hitting very hard, several routes from the marketing perspective, particularly our Canadian routes right now, and Los Angeles as well. Beebe 3

The Department of Airports is an enterprise fund responsible for the operation and maintenance of four airports, including PBI. We get no ad valorem tax for support. We contribute about $5B a year to the local economy. All of our operation maintenance costs are exclusively funded by user fees, which are the fees paid by airline tenants, concessionaires, and passengers. Our capital improvements are funded by grants, and passenger facility fees, which are about a $4.50 charge on each ticket. We are also funded through airport revenues for capital improvements. All of our local share is funded through airport revenues. The signatory airlines fund the cost of the airport system in the event of budget shortfalls. That means more nonairline revenue means lower costs to the airline. The good news for Palm Beach is we have the lowest cost per enplanement, probably lower than any airport in Florida of our size, and certainly lower than Fort Lauderdale and Miami. For 2022 was $3.06 per passenger, Fort Lauderdale is in the $10s and Miami is in the $20s. That means more airline service because we are keeping our rates low. We have 13 airlines, and 7.58M passengers annually, a record number for us. We have never hit 7.5M before and are on the road to 8M. We have 173,000 annual aircraft operations and 30,000 tons of cargo. And we are recognized as one of the top airports in the United States. The snapshot for December, we have almost 6,000 total monthly flights with more than 1M seats in the market. We expect that to continue through April. Total monthly flights mean flights in and out of PBI. The biggest carriers are JetBlue, Delta, American, United, and Southwest. Those are our signatory carriers. Frontier became a signatory carrier. They have agreed to fund the cost of the airport system. An airline will not become a signatory airline if they have a fear that its cost will be inflated, or something will change radically in the airport system. The Phase 1 Concourse B expansion has some construction. We closed the bathrooms next to the American counters, but we should be reopened by the fall of 2024. We are building additional restrooms and constructing the 3,000-square-foot sit-down restaurant. The next phase will be additional utility relocations around the boot of the concourse. Concourse B expansion is about 56,000 square feet. Expanded seating, restrooms, and elevated ceiling heights. We are doing glass turns shaded during the afternoon hours in key locations, because it gets hot with those elevated ceilings. New restaurant spaces, along with a new food, beverage, and retail concession. Which should be coming out in the first quarter of next year. The restaurants will have new concepts, probably in the first quarter of 2025. We are including an integrated nursing suite, infrastructure for two boarding bridges, and we are also including a sensory room. We are also working with Discover to refresh their visitor information area. Constantine 4

We have been working closely with the PBI team to activate visitor information. We are adding signage that will say, “Welcome to the Palm Beaches.” The teal screen next to the clock tower is visitor information. It is a touch screen, and it will link to our website, and look at all the current events that we have going on, to be able to plan their trip and look at what is going on in the area as soon as they get here. And the two screens to the left and right are playing the Palm Beaches TV. Beebe This space used to be an ambassador desk. We phased out the ambassador program during the COVID period. Bronstien I have talked about the idea of having a kind of promotion when you leave that gives a calendar on what is coming up, since people are departing, they see upcoming events, which triggers them to book a return trip. Beebe We have to be careful. We are not doing traditional advertising if it is a paid event, that would conflict with our advertising agreement. We make almost one million dollars a year from advertising alone, which lowers our airline rates. We need to make sure what we are advertising is an experience. We know that we get heavy traffic on our free WiFi. That is a great place to capture a lot of people, rather than having additional pictures on the wall. We captured the audience because they have to go through to get to our free Wi-Fi. We can look for other areas of just having a general events calendar. Would you get a lot of bang for your buck out of that? To be honest, probably not. When people are in our concourses, they want to sit by their gate, and they are just scrolling their phones. Constantine Other signage that we utilize when they are in the areas where they are leaving, says, “follow us on social,” hopefully they engage with us there, and they will see all the great events we are promoting on our social channels. Beebe And we certainly could engage things like QR codes. Things that are a little more interactive grab people's attention a little bit more than just static signage. If you wanted to do an LCD then it also requires ongoing maintenance for somebody to continue to update it. Cavers And during certain key times and events, we bring ambassadors in to be able to spread that word. Beebe

We are engaged with Discover on all of our marketing efforts and destinations, and from a financial standpoint, we are allowed to do airport advertising and route advertising. Sometimes we partner with them on the destination advertising to include route service. We have a meeting every single month. We are in lockstep on making sure that everybody knows more information about our destination. Commissioner Frankel I brought up the faded signs outside for the cell phone parking lot. I've been back and it seems like the signage has been replaced. Beebe We have an entire project coming up to replace the signage on the roadways maybe toward the end of this year. You have probably heard about our parking garages. The short-term garage and the work that is going on in the older long-term garage should be done by the summer of next year. For the short-term garage, we are doing roof replacement on the terminal. And they are storing some of the materials in parking spots, which is creating a little bit of frustration. That project should be wrapping up next year. Commissioner Frankel In your first slide, you said the price, the airport charges, and the airlines, are cheaper than in Fort Lauderdale and Miami. Why are the flights expensive? Beebe We do not determine airline rates pricing, the airlines do, and they know that our customers are willing to pay a little bit more for the convenience of flying out of PBI. They pay less, and they charge more, which makes PBI popular for certain airlines and certain services. We have a lot of ultra-low-cost carriers right now, and that is solely because our rates are low. We get an unfair test. They will give us a route and they will charge more here than they do in Fort Lauderdale. I will give you an example, JetBlue, which started the extra routes in Fort Lauderdale to San Juan and charged less. Then our route went away because people were flying out of Fort Lauderdale. Baker It is also the volume that comes in and out of Fort Lauderdale and Miami. Because they have a lot of cruise lines. We do not have that here. Therefore, they can lower the rates because their planes are going to be filled. Beebe They are also looking in the middle of South Florida. They are starting to realize that our catchment area is growing. Our catchment goes from Palm Beach to the Indian River. We have about 2.2M people. The airlines are starting to pay attention to that. They are 6

also watching what is going on with the growing business community in Palm Beach County. We are primed for growth. The other thing is if you buy your tickets earlier at Palm Beach, the prices are generally lower until the flights start to get filled up, and then the price will start to go up. We have 1M seats in the market for the next several months. Last year we had about 850, 000 seats in the market. We are also seeing incremental ads by the airlines. Even now that they have filled out their schedules for July. Southwest has added a St. Louis service. They will be doing it almost daily in March. We have some additional Chicago ads in March from United. They will be doing almost daily service starting in March except for our slow days, Tuesdays and Wednesdays. Bronstien How our metrics are on the FBO? Beebe We are a giant and very busy with private aviation. However, it is causing slowdowns at Palm Beach General for commercial service, which is not great. They are so popular that on the taxiways we have to park private planes for them to wait to get on the apron. The FBOs are doing some expansion projects at PBI. Eventually, we are going to be talking again about runway expansion. It is primarily being driven by private aviation because about 70% of our traffic is private aviation. The problem with that is it impacts our commercial service because you are sitting longer, it takes a little longer to get in. You may be receiving delays in New York, in part because private aircraft are coming here all at once. We are getting ready to do an expansion project at the North County Airport that should give us a little bit of relief for private aviation. The runway will be extended to about 6,000 feet. Dufresne Are there plans in the works for the expansion of the hangars? Beebe We are falling behind on some of our projects due to staffing issues. But we are getting ready to issue a solicitation as soon as we get the environmental approval for the runway project for two fixed-based operators, which will include development opportunities for the building of the different hangars. There is not a vacant hangar in Palm Beach County. It is not just us; it is every airport in South Florida. Mayor Sachs I saw that parking gave us a great amount of our inflow of money. But we still do not have a valet service. Beebe 7

I am going to be coming back to the board to talk about some price adjustments for parking. I've been having some conversations with our existing parking contractor about additional services that we can provide, including reservations, premium reservations, and potentially valet or valet assistance. I am pricing out everything with them to find out how that would work. Valet parking at Palm Beach is complicated because you have to hire all those drivers to get in. You have to drive around the airport to come and park at the facilities. It is a long drive. It is very labor intensive. We are looking at other alternatives like valet assistance on the fourth level of the shortterm garage, which is a short drive, you just take the elevator down into the terminal. I will be coming back to the board for a workshop to talk about all of those items. The other thing is we are having a lot of issues with SunPass. They had a statewide outage recently. Miami has stopped using SunPass. Fort Lauderdale is likely to stop using SunPass as well. They are not responsive. It causes delays with our customers. We have had to have PBSO out there actually help direct traffic, and it is all due to SunPass. The solution to that is going to be reservations. You will get your reservation using a QR code. You are guaranteed a spot somewhere in the parking facility. There will be a dedicated amount of space for reservations. Mayor Sachs It seems like we have more business than we can handle. And if there is a 70% delay on commercial airlines getting in and out because of private airlines, it is good that you are focusing on being able to expand for the private airlines. 6.

NEW BUSINESS – DISCUSSION ITEMS A. MOTION TO APPROVE THE APPOINTMENT OF COMMISSIONER CHRISTINA LAMBERT TO FILM & TELEVISION COMMISSION BOARD OF DIRECTORS – Emanuel Perry

Motion to approve the appointment of Commissioner Christina Lambert to the Film & TV Commission Board of Directors was made by Don Dufresne and seconded by Jim Bronstien. Motion carried 9-0. B. MOTION TO APPROVE THE APPOINTMENT OF COMMISSIONER ADAM FRANKEL TO THE TDC FINANCE COMMITTEE – Emanuel Perry Motion to approve the appointment of Commissioner Adam Frankel to the TDC Finance Committee was made by Jim Bronstien and seconded by Jim Mostad. Motion carried 9-0. C. FY2025 FINANCE COMMITTEE SCHEDULE* – Emanuel Perry Perry 8

I have a couple of dates that we will look to convene as a finance committee in February, and April. We will discuss the FY25 Budget and the Tourism Master Plan. Dufresne I would like to have a finance committee maybe in January to follow up on the amount of increased revenue we received over the few last years and discuss how we are spending that money. I believe we are losing opportunities for maybe $300M for the bonding of infrastructure. I am afraid we are losing that money to general marketing dollars and I would like to have that conversation before we start the budgeting process. Perry I will coordinate that. D. TOURISM MASTER PLAN UPDATE* - Emanuel Perry Perry April 18th, 2018, this board had the vision to create a Tourism Master Plan, a 20-year strategic plan that would guide, and provide a roadmap to our industry to help bring different attractions and assets to set us apart from other markets. We started the RFP on October 20th. We received three proposals, Resonance, Convention, sports, and leisure, MMG Next Factor. Residents came in at $457,000; Conventions, Sports, and Leisure (CSL), and NNGY NextFactor. The selection committee met on October 20, to review all three proposals and came back on November 27th, to hear presentations. We felt that one group was best suited to lead this TMP, and that would be Convention Sports and Leisure (CSL) for a price of $550,000. We will be inviting them to our February meeting. Bronstien What did we originally budget? Perry Originally budgeted $225,000, that would be a topic we would have to discuss at the Finance Committee as far as upping that threshold to be able to meet the actual price proposal. Hostettler What is the timeline for this? Perry The project timeline will be between 16 and 18 months. It will feature various workshops because we have to get collective input from various stakeholders within this county. They will also provide us with the tourism master plan and an implementation plan, how we can meet with our local officials, and kind of get everyone on the same page to move towards one common goal. 9

Bronstien There was a big separation on the proposals, but it was consensus. Thompson There was not a big separation. We had three agencies. The lowest one was $474,000. The highest was $612,000. We went with CSL which was $550,000. I think the selling point with us, all three agencies were very impressive and knowledgeable about the work that they had done. CSL brought a component about the outreach that they will be performing with our stakeholders and utilizing a local business here to help conduct that outreach and make sure that we are touching all points of the county and getting feedback on how to improve our product. Segarra We were able to engage in specific details with the three proponents, and we had a faceto-face interaction with them. The three companies are established worldwide in this master planning exercise, but the fact is CSL knows us. Lawrence I just want to echo Ms. Thompson’s comments about outreach. We were all really focused on making sure that we were hearing from as many residents as we could. The other piece that I think is important is the implementation. CSL presented a great way for us to make sure that this does not sit on a shelf. It is going to be an active plan that is used by all of the agencies. I am confident in what CSL put forward in terms of that implementation plan. Bronstien Is this coming out of special projects? Perry It will come out of special projects. We have those dollars set aside to be able to fund this initiative. The original threshold of $225,000 was approved. I have to go before the finance committee to increase that threshold. We are going to do a presentation to the TDC Board in February, and we will move forward and present the contract to the Board of County Commissioners standpoint and keep you up to date. E. MOTION TO RECOMMEND FOR APPROVAL TO BOCC PRESENTING SPONSORSHIP OPPORTUNITY WITH THE PGA TOUR FOR $1,250,000 – Emanuel Perry FUND/AGENCY DISCOVER THE PALM BEACHES

AMOUNT $500,000 10

PALM BEACH COUNTY SPORTS COMMISSION SPECIAL PROJECTS FUND Total:

$500,000 $250,000 $1,250,000

Perry We will have the opportunity to be a presenting sponsor for the tour and it will read XYZ Classic in the Palm Beaches and we will also have marketing and viewership. It will be elevated sponsorship as far as what we traditionally used to fund. Our current funding level collectively between Sports and Discover is $225,000 today before the board we are coming and asking for $1.2M. I will let the group talk and you will be able to see what the deliverables that we have outlined as far as the proposal are and what we can expect to receive from this type of event. I will let Angelo Scaccetti kick it off. Scaccetti We are here to present a sponsorship opportunity for the Classic of the Palm Beaches, or XYZ tournament in the Palm Beaches. I want to focus on the opportunity around the naming of the event and the magnitude that offers through a variety of different mediums, primarily broadcast, but tremendous local connectivity and visibility on site. Hosting assets to be able to utilize for business development and hosting within the county during that week. What we are looking at in terms of global rights and exclusivity as the presenting sponsorship, the domestic and international media, a robust advertising package offering ad units during the actual television broadcast on Golf Channel and NBC, and linear television and streaming through partners, and also includes integrations across tournament and digital. Several local marketing mediums also provide great exposure to the Palm Beaches. You can see the value of those media rights and assets as well as more detail on the distribution across the US television broadcast, the digital distribution across golf channels, the PGA Tour, and live, and both social and local tournament social media channels. We will work very closely to ensure that communication is positioned properly and delivering on the objectives that we need to deem this a successful partnership. The PGA Tour touches billions of households throughout the season, and this will be out of the premier regular-season tour events on the schedule. Additional benefits include year-round exposure and branding on Tour.com, our local tournament website, tournament social, and a 20% share of voice of the ad inventory within tournament hub pages on Tour.com. Additional digital and social integration, the editorial coverage and promotion of PGA tour events, and then specifically the Classic in the Palm Beaches continuing to the tournament footprint and on-site visibility for the county, the TDC, and the Palm Beaches. The tournament logo, which would feature the Palm Beaches prominently within will be applied to a number of our collateral items, such as, the mesh you see wrapping the 11

structures, the pin flags, the caddy bibs, and merchandise rotated on digital leaderboards, and on fixed signage that we produce annually and, in no shortage of placements across the event grounds. Dufresne Including the 18th hole? Scaccetti Yes. We have had tremendous support from the county in years past and the assets and opportunities that have been afforded within those years of partnership will continue to be offered within this new package and within this programming and partnership and in a bigger way. Kennerly This is a unique opportunity for the Palm Beaches, and as a resident of Palm Beach County, at a much-reduced cost than it would be in some of the other examples that I referenced. They are going to roll out the new title sponsor here sometime this week, or early next week. The XYZ Classic in the Palm Beaches will be the brand. What will that logo look like, it is going to be your font and palm tree. Scaccetti As we develop the logo, we want to retain the brand identity of the Palm Beaches as well and not just utilize the name. We want to incorporate the typography, and we want to incorporate creative elements into the logo as we go through that development process and make sure that the county is well representative, and that the logo will be globally featured across all of these. This conversation started back in the early stages of this year as an opportunity to retain this tournament in Palm Beach County. Just the visibility was an opportunity to keep this event here and cement it for the future. Hostettler Is this $1.2M for six years or $1.2 every year? Perry For the current tournament coming up in 2024. We can reconvene as the finance committee kicks off in January and see about future years. When the tour concludes we will have certain metrics. performance measures that they have to hit to ensure that we are getting the best bang for our buck. Lambert Should we be concerned that …In the Palm Beaches will be dropped from the name when newscasts and other shows talk about XYZ Classic and leave off “in the Palm Beaches”. I just do not want that to be this little tagline that gets lost. Maybe you can just elaborate on that a little bit more. 12

Kennerly I know the official name of the tournament is going to be the XYZ Classic in the Palm Beaches. That will be on all the branding, in and out of broadcasts. Rice It is part of how we build out these programs and entitlements. We have a relationship with NBC and Golf Channel, and this is the proper name of the tournament. When Dan Hicks welcomes everyone when it is on our international feed, it is said in its entirety, it is not an option. They are well-trained to say that. Linley We met with the CEO, of the title sponsor. It is worth noting that the ability to connect with The Palm Beaches seemed to be a very big selling point for the title sponsor. Hostettler What is the retail value of all the ad units we get, particularly if we were just to buy the ads? Rice It would be $800,000 if we were in retail and just buy advertising. But it is also the alignment with the brand and the mockup logo and you are not just getting 2024. You get the history of the tournament. If Pádraig Harrington was to come and win his third tournament. He is winning his third XYZ Classic in The Palm Beaches. Commissioner Frankel It is also important to look at the big picture. For our tennis tournament, we spent over a million dollars. And this year our winner was Taylor Fritz. He is in the top ten in the world. Every time he was in a tournament, they said Delray Beach Open winner. New York Times, International Media, and we are not talking about just during the tournament, we are talking about throughout the year. Thompson Emmanuel, you touched on incorporating the other agencies and some of their assets to showcase their products. Do we have any idea what those activations might look like with the Cultural Council? Perry With the ad units, we put together a video that captures the infrastructure we currently have in Palm Beach County. Highlighting the Kravitz Center down to Boca, Western, and highlighting the Everglades as well. As soon as you walk into the tournament, you will still have the banners of Palm Beach County Sports Commission as a sponsor, as well as Discover the Palm Beaches, they will have their activation between the 11th and the 17th hole, inviting people. It will be a post-event that not only will people be able to come and enjoy the tournament itself, but also be able to go to cultural events and sports events, and also have that filming component, because when you look at it from a filming 13

component to be able to capture that this amount of footage was filmed here in the Palm Beaches. Bronstien Does this replace the collective $250,000? Perry Yes. Motion to recommend for approval to BOCC presenting Sponsorship opportunity with the PGA Tour was made by Don Dufresne and seconded by Jim Mostad. Motion carried 9-0. F. ERM 1. Update – Deb Drum Drum We have been experiencing for the last month and a half some extreme conditions related to high northeastern winds. We have had some significant erosion in the past few weeks as a result of those consistent northeast winds and seasonally high tides, especially in the northern part of the county. The National Weather Service has issued a high surf advisory, surf heights will exceed 7 feet. We have northeast winds gusting at about 35 miles per hour. We also have a wind advisory issued from the National Weather Service, as well as a coastal flooding statement. The coast is experiencing some conditions right now. ERM has started emergency dune restoration on Singer Island and we expect it to be completed in January. We expect these conditions intermittently over the next few weeks, and we will continue to monitor all of the conditions on the beach. Providing additional emergency response as needed to protect our coastal system. We have been addressing those as the situation has unfolded. Please mark your calendars we will be having the Natural Areas Festival coming up on February 17th. I will send a flyer with all of the details. We can use that as a great thing to market on all of our social media accounts and as a way to attract visitors. We have people come from out of state to attend that festival. It is going to have a 5K trail run, kayaking, guided hikes, and wildflower planting, it is interactive. We are going to have a live prescribed fire that people can observe. Animal presentation, very family friendly. And then I know that Michelle will mention this, but we have some great partnerships going on with the Film Commission. G. CULTURAL COUNCIL 1. Arts & Economic Prosperity Study – Randy Cohen Lawrence 14

As part of the regular work of the Cultural Council, every other year we conduct audience intercept surveys to collect important data about visitor spending, heads in beds, etc. Every five years we partner with our parent organization, which is Americans for the Arts, on a much broader economic impact study. We are thrilled today to introduce to you the Vice President for Research for Americans for the Arts, who is here to walk us through the most recent results of this study. Cohen 4M attendees, people across the county attending arts and culture events. That is $146.3M of economic activity. Arts and culture organizations and their events support 4,360 jobs here in the county. Arts organizations employ musicians, curators, also accountants, auditors, plumbers, electricians, marketing people, and security. There is also hospitality spending, hotels, and restaurants. Arts, not just food for the soul, putting food on the table for 4,360 households. The typical attendee to an Arts and Culture event spends $34.56 per person per event, not including the cost of admission, dinner, parking, and maybe some retail. 70.31% of attendees live in the county. They spend differently $53.30 per person per event, not including the cost of admission. And 58% came specifically for this arts event. 31% of attendees were from outside the county, 16% of them had a lodging cost, and they averaged $193 per person per event, not including the cost of admission. 2. Update - Dave Lawrence L. Perry Following the airport conversation, the Cultural Council is in the baggage claim and is showing events on those screens. There are a lot of events being shown in the baggage claim, and we are also exploring updating a static ad panel in those waiting areas when you come back off the different concourses with our new Art Basel campaign as a sub-campaign. We were down during the Art Basel Fair, Miami Art Week, targeting all the tourists that come into the area. Our objectives for this sub-campaign were to drive awareness about the art and culture that you can experience in the Palm Beaches. The goal was to increase website traffic, encourage email sign-ups to engage with us actively convert any website visitors to click on our partner referrals, and send people to get more information about our partners. These are all preliminary results that we pulled together just as the campaign was ending. From Meta, we had 326,000 impressions.

Three panels of animated ads on the website for the Go Beyond Basel, Find More Arts and Culture Just Two Stops Away on Brightline. We incorporated our new cultural tourism imagery into this campaign. In our digital results, we had 1.7M impressions. A click-through rate of 23%. We also had signage up in the Miami International Airport in Comcast D with 2M impressions. We had four billboards in the Miami market on I-95, and the airport expressway. We also wrapped two of the circuit cars that service the area around South Beach and Brickell. A big thank you to Discover for allowing us to partner with them for placements in their Brightline advertising package in Miami station. We have some print advertising, including in our magazine Cultured. We did a couple of co-op packages with Discover for some print advertising in the Miami market. We ended up spending about $118,000 on this sub-campaign, plus all the placements we did with Discover. We are happy to have achieved 8.5M impressions this year. We were up in New York for our annual media reception. We had over 20 freelance, travel journalists and influencers join us at the Japan Society on December 4th in partnership with Mounts Botanical Garden and the Morikami Museum. Our theme this year was the Palm Beaches Journey to Japanese Culture. Our goal was to help Mounds Botanical Garden promote its Origami in the Garden Exhibition, which is opening on January 7th. We had Japanese flower arrangements and origami around the room. We brought in traditional Japanese food for people to enjoy and nibble on while we worked to network with them. We are currently working on bringing some of our guests down into the county for family tours. We distributed some swag with some origami sculptures, a preview of what you might see at Mounts Botanical Garden, and some of our decorations. Finally, in New York, starting on December 18th through January 14th, we have secured this digital, which is on Broadway and 48th, facing Times Square. A cool wraparound video screen that sits above the Krispy Kreme Donut Shop. Commissioner Frankel How much does that cost? L. Perry Probably $30 to $40,000 range. Bronstien Does it rotate with other sponsors? 16

L. Perry Yes, it is going to rotate. It is going to show four different videos, and I think in total we will get two minutes or something an hour. Dufresne How often is this running? L. Perry December 18th and January 14th. You are going to see it during the holiday season in Times Square. And we get about two minutes, I believe, every hour with our four different messages. Dufresne Can you give us a number? Lawrence The total cost is $34,467 for that digital billboard experience for four weeks. H. DISCOVER THE PALM BEACHES 1. Update – Milton Segarra Segarra I would like to thank all of you who participated in our State of the Industry event last Friday. We had close to 300 industry members and community leaders. We were able to share our plan for the next fiscal year and we shared our 2023 accomplishments. We had certain challenges like the economic uncertainty and the social pressure that came because of diversity, equity, and inclusion and how that was affecting your business. I want Kelly to give you an update on part of our efforts. A video Summary was presented. Cavers This is a destination that welcomes all, especially with travel advisories saying not to travel to Florida. How do we overcome that by just saying it? At the National Coalition of Black Meeting Planners up in Atlanta, in partnership with the Cultural Council, we were able to announce the keynote speaker. We wanted to show that we are a welcoming destination with the culture that we have here. And so here's a 30-second video. We had 20 new lead opportunities, and another 30 requests to see how we can take these activations into other local events. With the importance of having group business to fulfill our needs, we are seeing a lot of short-term opportunities come in. This is a new trend. In the past, we would never see this.

I. SPORTS COMMISSION 1. Update – George Linley Linley One week from today is the tenth anniversary of the Boca Raton Bowl. And so, it is the first time that the bowl game will feature a Power 5 conference, Syracuse. They are going to be joined by the University of South Florida. Hopefully, we will have a larger attendance than we typically see. There is a big New York presence in our county. We will be attracting the driving market from South Florida. And it is exciting to see an Atlantic Coast Conference team, and a Power 5 team in the bowl game for the first time. Our Lou Groza Award took place last week. Was presented live at the ESPN College Football Awards Show, which used to be on a Thursday night, it was this past Friday. It was presented with all of the awards except for the Heisman Trophy, which was presented on Saturday night. From December 4th to the 10th, we hosted for the second straight year in its full capacity, an event called Battle Youth National Championships in the Village of Wellington, and nearly 100 youth tackle football teams came to Palm Beach County, from 14U to 16U. It should be over 10,000 room nights. And finally, Kaiser University is playing this weekend in Durham for a national championship. Maybe Kaiser University could be an NAIA national champion in football. J. FILM & TV 1. Update – Michelle Hillery Hillery We were up 5%. We facilitated 50 projects here in Palm Beach County, film, television, and still photography related. 33 of them were permitted through our office, and the other 17 were shot on private property that did not need a permit to film. We are going to be screening the pet-friendly show of On the Town of the Palm Beaches with Frank Licari, which is the first episode in Season 7. It is at 6 o'clock tonight, and you can bring your pets because the venue is also pet-friendly as well. Plans for the South Florida Fair continue. We are ramping things up for the 40 by 40 projection room and the Palm Beaches TV Theater that is going to be there. We are working with about 17 of our show hosts who are going to make celebrity appearances throughout the three weeks of the South Florida Fair, showcasing Palm Beaches TV with our collaboration with the South Florida Daily Show. 18

We have trademarked our name, the Palm Beach Film and Television Commission, and the Palm Beach's Student Showcase of Films. Believe it or not, all of these years it was not trademarked. We are nearing 100 episodes of the South Florida Daily Show and we are coming up to the 200th episode of our weekly watch parties. Coming up in January, we are going to be showcasing health and wellness. We are going to be doing The Breakers Luxury in the Palm Beaches. We are going to be horsing around in the Palm Beaches, highlighting our equestrian community. K. CONVENTION CENTER 1. OVG Venue Management a. Update - Dave Anderson 2. OVG Hospitality b. Update - Kathy Griffin Griffin We have been very busy with back-to-back events. We had Robbins in for a total of 14 days I want to highlight something that I am particularly proud of, which is our collaboration with four Palm Beach County SBEs over those days and they did $152,000 worth of sales. Two of them were brand-new SBEs. We are continuing and are excited about the Boca Ball. From there, we have got a little break over Christmas and then we come in strong after the New Year with Trends moving in on January 3rd. A thousand-person gala for medical specialists on January 6th. 7.

BOARD COMMENTS No comments from the board members.

PUBLIC COMMENTS No comments from the public.

ADJOURNMENT The meeting adjourned at 11:20 A.M. There is no meeting in January 2024. The next Meeting will be on FEBRUARY 8, 2023. *Attachment included.

Tdc/tdcmtgs2023/Agenda 11.9.2023

4. CONSENT ITEMS

TO:

Tourist Development Council

FROM:

Milton Segarra, President/CEO

DATE:

December 29, 2023

RE:

Discover The Palm Beaches Monthly Activity Report December 2023

The following overview summarizes the noteworthy initiatives undertaken by DTPB in bolstering TDC Performance measures throughout the month of December 2023. This report serves as a thorough depiction of DTPB's achievements during this period, specifically in relation to TDC Performance Measures. It highlights our performance across key areas, including advertising impressions, the impact of website users, a newly implemented performance metric, engagement levels on social media platforms, the total number of room nights contracted in the future as well as those room nights actualized in the month of December. November 2023 Lodging Performance Key Lodging Performance Trends for November:  Total lodging demand experienced a 2.5% decrease, selling 505,000 room nights. This decline was primarily driven by a 9.1% decrease in alternative lodging, and a 0.4% decline in hotel room nights. The state of Florida saw a 3.2% decline. 

Average Daily Rate (ADR) showed a positive trend, increasing by 3.2% to $243, marking the third-highest rate in the state. The overall state ADR decreased by 3.7% to $172.



Performance highlights include Luxury and Beach properties, which witnessed growth in room nights sold by 19.4% and 6.6%, respectively.



Transient demand increased by 2.2% compared to the previous year, while the rate remained flat. Group demand, on the other hand, saw an 11.6% decrease but with a 16.2% higher rate.

Occupancy and Demand:  Hotel occupancy for November declined by 2.1% to 68.1%, resulting in the sale of 0.4% fewer hotel rooms than the previous year. 

Alternative lodging experienced a 9.1% decrease in room nights sold compared to last year, maintaining a flat occupancy rate at 49% due to a decrease in inventory.



Total room nights sold from hotels and shared lodging collectively decreased by 2.5%, selling a total of 505,000 room nights.

ADR and Revenue:  Hotel rates exhibited a positive growth of 3.2%, reaching $243 per night. 

Alternative lodging rates, however, decreased by 4.8%, settling at $322.



Overall lodging revenue experienced a slight dip of 0.2% year-over-year, totaling $110.5 million.



Bed taxes are anticipated to be around $6.3 million.

4-A

Discover The Palm Beaches Monthly Executive Dashboard DEMAND Hotel Rooms Available Hotel RNs Sold Alternative Lodging Rooms Available Alternative Lodging RNs Sold Total RNs Sold RNs market share

REVENUE Hotel RevPAR Alternative Lodging RevPAR Total RevPAR Total Lodging Revenue GROUP SALES Hotel Definite Groups Hotel Definite RNs PBCCC Definite Groups PBCCC Definite RNs

Nov-22 $164 $166 $164 $110.7M

Nov-22 35 12,846 1 20

MARKETING Website visitors Paid Impressions Earned Media Impressions Social Media Engagement

Nov-22 18,720 390,642 12,344 126,835 517,477 3.9%

Nov-23 $165 $159 $164 $110.5M

Nov-23 37 14,704 2 1,260

Nov-22 617k 47.1M 7.76M 567k

Nov-23 19,056 389,261 12,233 115,281 504,542 4.0%

% Chg 1.0% -4.3% 0.4% -0.2%

% Chg 1.8% -0.4% -0.9% -9.1% -2.5% 2.6%

Room Rankings Inventory Growth 5th RNs Sold Growth 5th Market Share 7th

Revenue Rankings RevPAR 3rd RevPAR Growth 4th Revenue Growth 3rd

% Chg 5.7% 14.5% 100% 6,200%

Nov-23 440k 153M 3.67M 605k

% Chg -29% 225% -53% 6.7%

For more details click the following links: Lodging Performance and DTPB Performance Measures

Discover The Palm Beaches Monthly Executive Dashboard

Research compiled and published by Discover The Palm Beaches (DTPB), can only be reproduced through expressed written approval from the DTPB Research Department. The underlining methodologies, algorithms, formulas and data used are considered a TRADE SECRET. For questions please contact research@thepalmbeaches.com. Research compiled and published by Discover The Palm Beaches (DTPB), can only be reproduced through expressed written approval from the DTPB Research Department. The underlining methodologies, algorithms, formulas and data used are considered a TRADE SECRET. For questions please contact research@thepalmbeaches.com.

Discover The Palm Beaches Monthly Executive Dashboard Definitions: Hotel Rooms—The number of hotel rooms that are available on any day of the week. This number increases as new properties open. Hotel Room Nights Available—The number of hotel rooms multiplied by the number of nights in a given period a room is available to sell, such as a month or week. This number represents the total available hotel lodging capacity for The Palm Beaches. Hotel Room Nights Sold—The number of rooms sold over a given period. This is the total demand for hotel rooms in The Palm Beaches. Alternative Lodging— is described as any accommodation other than typical hotels and resorts without front office staffing Alternative Lodging Rooms—The number of shared lodging properties multiplied by the number of rooms per property. This number represents all the alternative lodging options competing with hotel rooms. Alternative Lodging Room Nights (RNs) Sold— The number of shared lodging listings booked multiplied by the number of nights and number rooms. This is the total demand for alternative lodging options in The Palm Beaches. Total Room Nights (RNs) Sold– The sum of Hotel Room Nights Sold and Shared Lodging Room Nights Sold. This is the total demand for overnight lodging in The Palm Beaches. Room Nights (RNs) Market Share-The percentage of hotel room nights sold within the state of Florida. This indicates the size of The Palm Beaches hotel market and relative performance. Revenue Per Available Room (RevPAR) - Total room revenue divided by the total number of available rooms. See Room Revenue, Rooms Available. Room Revenue/Rooms Available = RevPAR. Total Lodging Revenue—The number of room nights sold multiplied by the average daily rate (ADR) 12 Month Moving Average (12MMA) - The value of any given month is computed by averaging the value of that month and the 11 preceding months. This is used to eliminate seasonality Rolling 12 Months—The sum of the current month and 11 preceding months. This is used to eliminate seasonality

Average Daily Rate (ADR) - A measure of the average rate paid for rooms sold, calculated by dividing room revenue by rooms sold. ADR = Room Revenue/Rooms Sold. This indicates a travelers willingness to pay for lodging in The Palm Beaches Occupancy—Percentage of available rooms sold during a specified time period. Occupancy is calculated by dividing the number of rooms sold by rooms available. Occupancy = Rooms Sold / Rooms Available. This indicates the health of the lodging market in The Palm Beaches Rank—The placement of The Palm Beaches versus 14 Florida markets (Palm Beach, Monroe, Miami-Dade, Broward, Collier, Lee, Sarasota, Pinellas, Hillsborough, Brevard, Volusia, Orlando (Orange/Osceola), Jacksonville (Duval, St. Johns), Panhandle) Website User—The total number of unique individuals accessing ThePalmBeaches.com in a given month. This is a leading indicator of interest and intent to visit The Palm Beaches as a result of DTPB promotional efforts Research compiled and published by Discover The Palm Beaches (DTPB), can only be reproduced through expressed written approval from the DTPB Research Department. The underlining methodologies, algorithms, formulas and data used are considered a TRADE SECRET. For questions please contact research@thepalmbeaches.com.

Performance Measures – TDC FISCAL YEAR 2022 - 2023

FISCAL YEAR 2023 - 2024 Year End Target

Current Month DECEMBER

3,817,886,608

1,000,000,000

167,410,487

502,001,962

50.2%

14,000,000

19,488,910

4,000,000

562,581

1,439,058

36.0%

410,000

506,934

420,000

2,387

439,427

104.6%

250,000,000

323,713,683

255,000,000

7,701,206

72,873,825

28.6%

7,000,000

26,960,967

10,000,000

2,170,697

3,081,672

30.8%

110,000

197,157

121,000

16,867

44,188

36.5%

50,000

50,161

50,000

11,807

13,067

26.1%

40,000

35,591

40,000

4,792

12.0%

35.6%

110

129

100

41.0%

Target

Actual

700,000,000

% of Annual Target

YTD

DTPB OBJECTIVES 2023 – 2024 Leisure/Consumer     

Generate 1,000,000,000 Advertising Impressions Generate 4,000,000 in Website Users (New Metric) Increase Consumer and Travel Industry database to 420,000 Generate 255,000,000 Earned Media Impressions Generate 10,000,000 Social Engagements

Meetings & Conventions     

Book 121,000 DTPB only room nights (Hotel Meetings Leads) Generate 50,000 Group Level Booked Room Nights Convention Center Shared Generate 40,000 Group Level Actual FY Room Night for Convention Center Shared Generate 90 participants in Destination Reviews Generate 100 Destination Site Participants

Advertising/Paid Media Impressions Month



December



Multiple selections



Power BI Desktop

Month / Month

Percentage of Target Achieved - FY2024

FYTD 1,000,000,000

400,000,000

50.2%

0.0%

100.0%

2023

500,000,000

2024

Digital and Traditional Impressions - Month/Month 399,815,858

400,000,000

2023

% of Annual Target Achieved

Year End Target

50.2%

1bn

Website Users

100,000,000 0

2024

Digital and Traditional Impressions - FYTD 941,322,158

1,000,000,000

45,135,292

123,252,133 818,070,025

300,000,000 200,000,000

167,410,487

354,680,566

502,001,962

500,000,000

444,346,208

144,791,285 2024

Digital Impressions

2023

Traditional Impressions

2023

YTD Digital Impressions



December



Multiple selections



Percentage of Target Achieved - FY2024

Month / Month

FYTD

1,400,000

1,200,000

0.0%

100.0%

% of Goal Achieved YTD

Year End Target

36.0%

1,439,058

1,000,000

36.0%

800,000

This metric is newly introduced, and currently, there are no prior figures available for comparison. We will monitor its performance and assess trends over time as data becomes available.

600,000

400,000

200,000

2024

YTD Traditional Impressions

Power BI Desktop

Month

502,001,962

100,000,000

941,322,158

200,000,000

167,410,487

399,815,858

300,000,000

2024

Consumer & Travel Industry Database Month



December 



Multiple selections



Power BI Desktop

Percentage of Target Achieved - FY2024

Sum of Target and YTD by Month

104.6%

100.0%

0.0%

YTD

420,000

December

439,427

100.0%

Percentage of Target Achieved

Year End Target

104.6%

420K

0.0M

Earned Media Impressions - Public Relations Month

Month

Sum of Target



December 

0.1M

0.2M

0.3M

0.4M

Sum of Target and YTD

Power BI Desktop



Multiple selections 

Month/Month

Percentage of Target Achieved - FY2024

20,000,000

FYTD

70,000,000

60,000,000 15,000,000

5,000,000

Percentage of Target Achieved

Year End Target

28.6%

255M

30,000,000

20,000,000

72,873,825

40,000,000

60,282,076

100.0%

10,000,000

7,701,206

100.0%

20,800,885

0.0%

28.6%

50,000,000

10,000,000

2023

2024

2023

2024

0.5M

Social Media Engagement Month



Power BI Desktop



Multiple selections 

December 

Percentage of Target Achieved - FY2024

Month/Month

FYTD 4,000,000

2,000,000

3,000,000

1,000,000

500,000

Percentage of Target Achieved

Year End Target

30.8%

10M



December



Multiple selecti… 

Booked Room Nights - Hotel Lead Program Month

2,000,000

3,081,672

100.0%

2,052,639

0.0%

100.0%

3,832,718

30.8%

2,170,697

1,500,000

2023

2024

2023

2024

Power BI Desktop



Percentage of Target Achieved - FY2024

Month/Month

FYTD 70,000

40,000

60,000

30,000

36.5%

Year End Target

121K

20,000

10,000

FY *

44,188

10,000

Percentage of Target Achieved

30,000

16,867

20,000

100.0%

66,183

40,000

100.0%

38,689

0.0%

36.5%

50,000

2023

2024

2023

2024

Group Level Booked Room Nights (CC Shared) Month



Decemb… 

Power BI Desktop



Multiple selections 

Month/Month

Percentage of Target Achieved - FY2024

FYTD 14,000

12,000

12,000 10,000 10,000 8,000

Year End Target

26.1%

50K

4,000

13,067

6,000

4,000

2,000

6,011

100.0%

Percentage of Target Achieved

11,807

100.0%

1,475

0.0%

26.1%

8,000

2,000

2023

2024

2023

2024

Citywide Actualized FY Room Nights (CC Shared) Month



December



Multiple selections



Percentage of Target Achieved - FY2024

Power BI Desktop

FYTD

Month/Month 1.0

10,000

8,000

0.5

100.0%

4,000

4,792

100.0%

9,790

0.0%

12.0%

6,000

2,000

Percentage of Target Achieved

Year End Target

12.0%

40K

0.0

2023

2024

2023

2024

Destination Reviews

Power BI Desktop

Month



December



Multiple selections 



Month/Month 6

100.0%

0.0%

35.6%

FYTD

Percentage of Target Achieved - FY2024

Percentage of Target Achieved

Year End Target

35.6%

Site Participation

2023

2024

2023

2024

Power BI Desktop

Month



December



Multi… 



Percentage of Target Achieved - FY2024

Month/Month 15

FYTD

30 10

0.0%

41.0%

100.0%

100.0% 5

Percentage of Target Achieved

Year End Target

41.0%

100

2023

2024

2023

2024

December 2023 PERFORMANCE DASHBOARD FY 2023 Performance Indicator

FY 2024

Goal

Actual

FY Goal

Current Month

FYTD

% to Goal

Website Sessions

900,000

1,128,719

950,000

79,825

218,284

23%

Tourism Email Growth1

50,000

61,804

55,000

62,966

114%

Partner Referrals

75,000

92,547

80,000

6,649

18,411

23%

Earned PR Impressions2

85,310,000

2,038,250

48,804,433

57%

Social Media Impressions (Organic)

500,000

681,901

550,000

54,633

186,215

34%

Co-op Packages

98%

Visitors to the Cultural Council

8,000

5,878

6,000

590

1,466

24%

The Cultural Council starts FY24 above goal on these aggregate performance measures (which were conservatively estimated mid-fiscal FY23) due to effective tactics and additional stimulus funds employed before FY23 closed. 2 New performance indicators as of 10/1/23. Previous year totals were not measured. 1

Item 4B - Page 1

HIGHLIGHTS ADVERTISING

The Council’s cultural tourism campaign in December included placements across a wide range of digital, print, broadcast radio, OOH, and social media platforms, targeting GenZ, Millennials, Boomers, and families in our fly markets, as noted in the Council’s FY24 Marketing Plan. Notable print placements included The New York Times, Garden & Gun magazine, Dreamscapes (Canada), as well as co-op ads in The New York Times, Metropolitan magazine, and Modern Luxury Miami magazine featuring specifics on upcoming programming at Palm Beach County cultural organizations. OOH placements in December included signage and video walls in the Newark (EWR) and LaGuardia (LGA) airports as well as digital walls in a busy New York City Subway-PATH station at 34th Street. The Council’s NYC Spectacular OOH in Times Square (Broadway and 48th) launched in mid-December and will be on display through mid-January, featuring four different cultural tourism video ads. The Council’s “Go Beyond Basel” sub-campaign targeting visitors to the Miami area during the Art Basel festival wrapped up in December. The placements included print and digital ads targeting art fair attendees, as well as vehicle wraps and brochure distribution through Circuit rideshares, billboards along I-95 and the Dolphin Expressway, and signage at Miami International Airport near the baggage claim. The Council also worked with Discover’s team on advertising collaborations targeting audiences in Miami, including a magazine advertorial and OOH placements at Brightline’s Miami station. Initial results of the Council’s efforts, plus the complimentary placements provided by Discover, show this campaign achieved more than 8.5 million impressions. At the close of the month, the Council and its agency, Push, began planning for upcoming sub-campaigns as well as collaborations with our sister agencies. These include Ultimate Week of Sports, MOSAIC (Month of Shows, Arts, Ideas and Culture), and Palm Beach County Open Studios. Print ads were created and approved for placements in spring training programs that will be distributed at the Ballpark of the Palm Beaches and Roger Dean Chevrolet Stadium. A meeting was also scheduled with PBIA in January to discuss a potential in-flight advertising campaign opportunity.

PUBLIC RELATIONS

Top Placement - National Press Release via Global Newswire, December 6: “It’s Time to Explore Japanese Culture in The Palm Beaches: History, Art, Cuisine, and More” o Top 10 Placements Reach: 114,556,338 Other Highlighted Placements - December 18, WLRN (UVM: 2,000,000): “Art is a $330m business in Palm Beach County, a new study finds“ Item 4B - Page 2

HIGHLIGHTS -

December 28, Palm Beach Arts Paper (The Coastal Star)(UVM: 38,250): “Business gathering touts economic clout of arts in Palm Beach County”

National Media Outreach On the evening of December 4, the Council hosted a media event in New York City for national top-tier media in the travel and lifestyle space. Supported by the Council’s national PR agency of record, Sharp, its local PR consultant, and staff from the Morikami Museum & Japanese Gardens and Mounts Botanical Gardens, the event in the Big Apple left an impression on attendees. Staged at Japan Society near the United Nations in midtown Manhattan, the “Journey to Japanese Culture” event highlighted the history of Japanese culture in The Palm Beaches, the “Origami in the Garden” exhibition at Mounts, and additional Japanese cultural and educational experiences found at organizations such as the Morikami and the Schmidt Boca Raton History Museum. The PR agency secured 21 RSVPs for the event, of which 15 attended (4 media and 10 influencers). Guests enjoyed a sake tasting and authentic Japanese fare, viewed two Year of the Rabbit sculptures from the “Origami in the Garden” exhibition and two beautiful ikebana floral displays, chatted with Artist Ambassador Chieko Mihori who was dressed in kimono, and enjoyed origami décor throughout the event space. Multi-media presentations presented by leaders from the Cultural Council, Morikami, and Mounts provided valuable information, and an energizing grand finale performance by taiko drummers Fushu Daiko left all guests asking about how and when they could visit The Palm Beaches. Each guest went home with a gift bag featuring informational materials, a coffee table book about the Mounts exhibition, an origami ornament, and fun giveaways branded to The Palm Beaches. Thanks to the social media influencers in attendance, the reception itself generated over 395,000 social media impressions. Following the event, a press release was distributed nationally, and a press kit was sent to the entire guest list featuring information, images, and video from the presenting partners. As a result of the reception, Sharp confirmed a FAM trip with event guest and Global Traveler Magazine contributor Ron Bernthal for January 16-19. Two additional FAM trips are also being negotiated as a result of the reception. Item 4B - Page 3

HIGHLIGHTS Also in December, the Council and Sharp continued planning FAM trips for Hotels Above Par's travel writer Kelli Acciardo and freelancer Jennifer Mattson (Thrillist, The Infatuation, USA Today), both of whom will travel to The Palm Beaches in January 2024. The agency continued to expand distribution of the Winter Travel / Season Preview pitch based on inbound requests and media conversations, and it also coordinated photo shoots for social media influencer and photographer Nick Mele, who is contracted as the Council’s Art & Cultural Insider this year. Specifically, Mele and his family visited the Morikami Museum to capture imagery and social media content to support the PR campaign surrounding the county’s Japanese roots. Local Media Outreach In December, the Council’s local PR consultant, Linnea Bailey, secured coverage of the results from the “Arts and Economic Prosperity 6” study (AEP6) announced by Americans for the Arts, including coverage of the numerous events hosted by the Cultural Council in early December featuring guest speaker Randy Cohen, the VP of Research at Americans for the Arts. More details on the Council’s efforts around the AEP6 results are detailed below. Further coverage of the Council’s Year of Extraordinary Support (YES!) campaign was also achieved upon the Council’s announcement of additional funding from the Frederick A. DeLuca Foundation for arts education. The Council’s main gallery exhibition, Whimsy & Wonder, also continued to receive local coverage in December, including a televised story (WPTV and WFLX) featuring exhibition partner Palm Beach Zoo.

OTHER PARTNER COLLABORATIONS

The Cultural Council attended Discover’s State of The Tourism Industry event on December 8 at the Kravis Center and the TDC Agencies Holiday Luncheon at the Convention Center on December 19.

ADVOCACY

The Cultural Council hosted Randy Cohen, VP of Research for Americans for the Arts (AFTA), in The Palm Beaches on December 13-15. He presented findings from the national Arts & Economic Prosperity Study (AEP6), as well as localized reports for Palm Beach County, Jupiter, West Palm Beach and Boca Raton, in a series of meetings for the TDC board, Palm Beach North Chamber Trustees (at Maltz Jupiter Theater), and Leadership Palm Beach County (at Norton Museum of Art). On December 15, the Council hosted the Arts Means Business in Palm Beach County Breakfast at its headquarters in Lake Worth Beach. More than 50 cultural leaders attended. Presentations included House Representative David Silvers and Palm Beach County Commissioner Gregg Weiss. Item 4B - Page 4

HIGHLIGHTS Also in December, the Cultural Council continued to prepare for the upcoming legislative session to advocate for arts funding and tourism issues. Dave Lawrence and Jennifer Sullivan will be attending Palm Beach County Days on January 9-10 and have a series of meetings planned with House and Senate leaders. The Council is also hosting a private reception on January 10 to promote arts and culture in The Palm Beaches.

SECTOR SUPPORT

In support of the sector, members of the Council team attended exhibitions, performances, and special events in December at Boca Raton Museum of Art, Busch Wildlife Sanctuary, Eissey Campus Theater at Palm Beach State College, Norton Museum of Art, Benzaiten Center for Creative Arts, Kravis Center for the Performing Arts, Jupiter Lighthouse and Palm Beach Zoo, to name a few.

Item 4B - Page 5

The Sports Commission’s event portfolio for October 1 – November 30, 2023 (FY 24) reflects a pace of hotel room night production that is greater than the same period during FY 23. Last year, the Sports Commission hosted 31 total events during the months of October and November, which generated 43,172 actualized room nights. During the first two months of the current fiscal year, the Sports Commission hosted 41 events that delivered 48,168 room nights. FY 24 Actual

FY 23 Actual

(Oct - Nov)

(Oct – Nov)

Total Room Nights

48,168

43,172

+4,966

Hosted Sports Events

+10

Performance Indicator

Difference

Percent increase/decrease 11% year over year increase

32% year over year increase

Sports Commission Tourism Impacts: October 1 – November 30, 2023 • 48,168 room nights actualized. • $9,516,071 in projected hotel revenue (using FY 22 ADR for October & November @ $197.56) • $570,964 in projected bed tax revenues.

4.C.

Palm Beach County Sports Commission Sports Tourism Production Report (FY 24) October 1 - November 30, 2023 Event Name

Sport

Event Dates

Venue

Actual Room Nights

Perfect Game World Wood Bat Association (WWBA) 15U-18U Fall Invitational

Baseball

October 1-2, 2023

Roger Dean Chevrolet Stadium

264

US Soccer Federation U16 Team Training

Soccer

October 1-3, 2023

The Gardens North County District Park

194

Hardball 360 Fall Classic

Baseball

October 1-3, 2023

The Ballpark of The Palm Beaches

290

TEAMS Conference & Expo

Conference

October 2-5, 2023

Palm Beach County Convention Center

4,105

Minority Baseball Prospects All-American Game

Baseball

October 4-5, 2023

The Ballpark of The Palm Beaches

403

Blue Line Hockey - Columbus Day Discovery Showdown

Ice Hockey

October 5-8, 2023

Palm Beach Ice Works & Palm Beach Skate Zone

653

Perfect Game World Wood Bat Association (WWBA) Freshman World Series

Baseball

October 5-9, 2023

Perfect Game World Wood Bat Association (WWBA) World Championship

Baseball

October 5-9, 2023

USA Track & Field Masters 5K Cross Country Championships

Track & Field

October 6-7, 2023

South County Regional Park

343

High School Football - National Series

Football

October 6 - November 4, 2023

Cardinal Newman High School

205

United States Tennis Association (USTA) Columbus Day Open

Tennis

October 7-9, 2023

Delray Beach Tennis Center, Delray Swim and Tennis Club, & Boca Lago Country Club

332

USTA Men's 50 Clay Court Championships

Tennis

October 9-15, 2023

Coral Lakes Tennis Center

USTA National Men's 70, 85, 90, Clay Court Championships

Tennis

October 11-16, 2023

Palm Beach Gardens Tennis Center

TBD

World Pickleball Classic

Pickleball

October 12-15, 2023

Palm Beach Gardens Tennis Center

The Classic in The Palm Beaches High School Invitational

Golf

October 13-14, 2023

PGA National Resort

TBD

Florida Youth Soccer Association (FYSA) Palm Beach Gardens Classic

Soccer

October 13-15, 2023

The Gardens North County District Park, PGA National Park, Ballpark of the Palm Beaches, Mirasol Park, Lake Lytal Park, & Lake Catherine Park, Dyer Park

338

NPC Florida Grand Prix

Bodybuilding

14-Oct-23

Embassy Suites

154

Hurricane Junior Golf Tour South Florida Fall Junior Open

Golf

October 21-22, 2023

Wellington National Golf Course

Gameday USA Junior All-American Games

Baseball

October 21-22, 2023

The Ballpark of The Palm Beaches & Jupiter Community Park

TBD

Perfect Game World Wood Bat Association (WWBA) 13U & 14U World

Baseball

October 13-16, 2023

The Ballpark of The Palm Beaches, Roger Dean Chevrolet Stadium, & Santaluces Athletic Complex

2,772

Okeeheelee Halloween Slam

Baseball

October 24-29, 2023

Lake Lytal Park & Okeeheelee Park

TBD

World Comes to the Palm Beaches

Baseball

October 25-29, 2023

The Ballpark of The Palm Beaches & Santaluces Athletic Complex.

1,801

Monster Mash Lax Clash

Lacrosse

October 28-29, 2023

The Ballpark of The Palm Beaches

TimberTech Championship (PGA Tour Champions)

Golf

October 30- November 5, 2023

The Old Course at Broken Sound

2,426

ITF Regional Championships

Tennis

October 30- November 5, 2023

Palm Beach Gardens Tennis Center

584

The Ballpark of The Palm Beaches, Roger Dean Chevrolet Stadium, & Santaluces Athletic Complex The Ballpark of The Palm Beaches, Roger Dean Chevrolet Stadium, & Santaluces Athletic Complex

6,262

10,558

Palm Beach County Sports Commission Sports Tourism Production Report (FY 24) October 1 - November 30, 2023 Event Name

Sport

Event Dates

Venue

Actual Room Nights

Palm Beach State College NCAA Division II Volleyball State Tournament

Volleyball

November 2 -4, 2023

Palm Beach State college

TBD

USTA National Family Clay Court Championships

Tennis

November 3-5, 2023

Wellington Tennis Center

277

SSAC / Sun Men's Basketball Challenge

Basketball

November 3-4 & November 10-11

Keiser University

251

Miracle League All-Star Weekend

Baseball

November 3-5, 2023

Gardens Park

1,347

Men's Senior Baseball League (MSBL) Fall Classic

Baseball

November 5-18, 2023

Ballpark of The Palm Beaches & Roger Dean Chevrolet Stadium

8,295

Invited Champions Classic

Golf

November 8-12, 2023

PGA National

780

I Do Beach Tennis - International Tennis Federation (ITF) Open

Beach Tennis

November 8-12, 2023

Singer Island Municipal Beach in the City of Riviera Beach

2,166

Weekend Hockey Veteran's Day on the Beach

Ice Hockey

November 10-12, 2023

Palm Beach Skate Zone & Palm Beach Ice Works

727

SoFlo Turkey Shootout

Lacrosse

November 11-12, 2023

Ballpark of the Palm Beaches

World Pickleball Open

Pickleball

November 16-19, 2023

Palm Beach Gardens Tennis and Pickleball Center

Florida Women's Hockey League Fall Series

Ice Hockey

November 17-19, 2023

Palm Beach Skate Zone

404

5 v 5 Warrrior Soccer National Championship

Soccer

November 18-19, 2023

The Gardens North County District Park

1,373

Hurricane Junior Golf Tour Southeast Florida Winter Junior Open

Golf

Novemeber 18-19, 2023

Indian Springs Country Club- East Golf Course

Hurricane Junior Golf Tour Palm Beach Holiday Junior Open

Golf

November 25-26, 2023

Palm Beach National Golf and Country Club

103

Delray Riptide Fall Classic

Lacrosse

November 25-26, 2023

Seacrest Complex

TBD

Delray Beach Pickleball Classic

Pickleball

November 30 - December 3, 2023

Delray Beach Tennis Center

413

TOTAL Participation & Room Nights

48,168

The Palm Beach County Sports Commission in partnership with the Mircale League of Palm Beach County hosted the 5th Miracle League All-Star Weekend, from November 3-5, 2023. This inclusive and inspiring event happened at the Miracle League Field, located in the picturesque Gardens Park and Roger Dean Chevrolet Stadium, home to the St. Louis Cardinals and Miami Marlins, during the Major League Baseball Spring Training season. The climatic awards gala occurred at Wellington International, which is annually home to the Winter Equestrian Festival. The Miracle League stands as one of the most inspirational youth sports organizations in America, breaking down barriers that have historically kept children with mental and physical disabilities from experiencing the joy of America’s favorite pastime. Unlike conventional leagues that employ natural grass fields, the Miracle League teams play on a custom-designed, rubberized turf field that accommodates wheelchairs and other assistive devices while prioritizing injury prevention. The Miracle League All-Star Weekend brought together 125 Miracle League players, representing the nationwide network of more than 300 Miracle Leagues from across the United States. What sets this event apart is the presence of able-bodied "Buddies," drawn from local baseball and softball teams, who accompany each All-Star player. These Buddies provide invaluable support, helping their All-Star teammates bat, run the bases, and field their positions. The eight (8) All-Star teams will play five (5) games with one game being a competitive match, adding an extra layer of excitement to the weekend.

Roger Dean Chevrolet Stadium opened the Miracle League All-Star Weekend on Friday, November 3rd with an opening celebration and a competitive game on its big-league field. The Mircale League All-Star Games took place on Saturday, November 4th at the Mircale League Field within Gardens Park. The 125 players, comprised of mostly youth, filled the rosters of eight teams named the Marlins, Cardinals, Phillies, Braves, Reds, Rangers, Yankees, and Rays. After the games, the Mircale League players participated in a “Home Run Derby”. An awards celebration for the players and family members took place at Wellington International on Saturday night. The attendees were also treated to an equestrian show jumping exhibition at Wellington International. The Miracle Week All-Star Weekend concluded with a closing breakfast at the Palm Beach Gardens Marriott on Sunday, November 5th. The Miracle League All Star Weekend represents one of the Palm Beach County Sports Commission's greatest efforts to advance accessibility in The Palm Beaches. This event is undoubtably one of the most memorable events organized and hosted by the Palm Beach County Sports Commission. Planning this event allowed children to overcome severe disabilities and challenges to play the game of baseball. The impact of the Miracle League All-Star Weekend extends beyond the playing field. The influx of family members and friends, traveling to witness their loved ones play baseball during the Miracle League All-Star Weekend, is substantial. Therefore, the economic and tourism impacts created due to this event are extensive. The Miracle League All-Star Weekend attracted 1,002 attendees, which included 125 players, 210 coaches & volunteers, and 667 spectators (family members). A total of 1,347 hotel room nights were realized and $1.4 million in total business sales ensued. These economic benefits are significant; however, they are eclipsed by the broader impact of the Miracle League All-Star Weekend on disabled youth, their families, and the inclusiveness and accessibility it fosters within the host destination.

Communications-Digital Marketing

The Palm Beach County Sports Commission continues to be actively engaged in marketing and promotions to maintain its status as a premier sports tourism destination. In the month of December, we released a series of impactful press releases that help tell the story of our sports commission while promoting upcoming events in the region. In December, the Lou Groza Award named Miami (OH) placekicker Graham Nicholson as the best collegiate kicker in America. The announcement, made live on The Home Depot College Football Awards on ESPN, reached millions of viewers and set off a significant wave of earned media attention as shown below. The positive media coverage generated by the Lou Groza Award announcement contributes to the overall appeal of our destination, attracting both sports fans and potential sports event organizers.

Across all social media platforms that the Palm Beach County Sports Commission operates, the audience increased monthover-month. The sports commission’s platforms circulated 90 posts in the month of December which ultimately contributed to the sustained growth of the brand’s online presence.

Top performing social media posts:

RoofClaim.com Boca Raton Bowl

The RoofClaim.com Boca Raton Bowl created over $2 million in economic impact for The Palm Beaches in 2023, bringing the lifetime impact of the event to over $15 million. The Roofclaim.com Boca Raton Bowl has created a strong tourism impact for Palm Beach County through direct visitor spending at Palm Beach County hotels, restaurants, and other businesses. In addition to the immense economic impact, the 10th annual game provided major earned media coverage as evidenced below:

United States League (USL) Soccer Announcement The United Soccer League (USL) announced today that Palm Beach Sports Holdings LLC, led by polo superstar Ignacio “Nacho” Figueras and his wife, Delfina Blaquier, have acquired the exclusive rights to bring professional men’s and women’s soccer teams to Palm Beach County, Florida. USL Palm Beach aims to field teams in both the USL Super League, the new professional women’s soccer league launching in August 2024, and the USL Championship, the highest level of men’s professional soccer in the USL pyramid. This initiative would establish the first professional soccer franchise in The Palm Beaches. “We are thrilled to welcome Nacho and Delfi to the USL and look forward to having both men’s and women’s professional teams representing the Palm Beaches in our leagues,” said USL CEO Alec Papadakis. “Nacho is one of the most renowned sportsmen in the world. He’s like the Messi of polo! He and Delfi, who is a former international athlete and strong voice for women’s empowerment through sports, have called the Palm Beach area home for many years, and they will build a vibrant club that is a valuable community asset for the region. As the USL moves forward, we believe USL Palm Beach can be an exemplary club that further elevates the league’s global standing.” “The United Soccer League's decision to partner with Palm Beach Sports Holdings to bring professional soccer teams to The Palm Beaches is a testament to the enthusiasm for soccer in the region,” said George Linley, Executive Director of the Palm Beach County Sports Commission. “Soccer is the most popular sport in the world and has become a major tourism driver in The Palm Beaches. Deemed the Golf Capital of Florida, Palm Beach County boasts more than 150 public and private golf courses. It is also the home to four MLB teams’ spring training facilities and the location of several polo and equestrian events, including International Polo Club tournaments. The establishment of Palm Beach County's first professional soccer franchise would mark a historic moment for our community, reflecting the continued rise of soccer in the hearts and minds of Palm Beach residents and visitors alike." USL Palm Beach will make further announcements in the coming months related to the club’s ownership group, executive leadership, and stadium plan. The announcement resulted in strong earned media coverage for our destination as shown below:

Palm Beach County Sports Commission Marketing Impressions The Palm Beach County Sports Commission plays a pivotal role in promoting the significance of sports and recreational events in The Palm Beaches, thereby generating substantial marketing impressions. By attracting and hosting a diverse range of sporting events, the Sports Commission not only showcases the vibrant sports culture in Palm Beach County but also brings in athletes, fans, and media attention. These events create a wealth of marketing impressions, capturing the interest and enthusiasm of a broad audience. These impressions extend beyond the sporting events themselves, contributing to the county's economic development through increased tourism, local business exposure, and a boost to The Palm Beaches' reputation as a sporting destination. The Palm Beach County Sports Commission's commitment to showcasing the county's athletic prowess underscores its role in boosting marketing impressions

November 2023 Total Marketing Impressions Website Impression:

7,785

Social Media Impressions:

22,502

Advertising Impressions:

84,685

Earned Media Impressions:

63,598,746

Total Impressions this Period:

63,713,718

Fiscal Year-to-Date Total Marketing Impressions Website Impression:

19,725

Social Media Impressions:

61,651

Advertising Impressions:

776,185

Earned Media Impressions:

116,240,653

Total Impressions Fiscal TYD:

117,098,214

The Palm Beach County Sports Commission utilizes impression data to refine marketing strategy. By analyzing impressions from various promotional activities and events, insights are gained into which campaigns are resonating most with which target audience. This data-driven approach enables the effective allocation of resources, optimization of messaging, and overall enhancement of promotional efforts to attract more sports visitors to Palm Beach County.

The RoofClaim Boca Raton Bowl celebrated its 10th anniversary on Thursday, December 21st at FAU Stadium in Boca Raton. The game was televised nationally on ESPN at the primetime hour of 8pm. The RoofClaim Boca Raton Bowl featured Syracuse University, representing the Atlantic Coast Conference (ACC) and the University of South Florida, representing the American Athletic Conference (AAC). The 10th edition of the game made history by hosting a team from the Power 5 conferences for the first time. The Orange and Bulls were former Big East rivals. Both teams made their first-ever appearance in the Boca Raton Bowl. Palm Beach County’s bowl game has built an impressive resume over the last decade. In all, six conference champions and another three conference division champions have played in the game. Liberty University, who played in last year’s game, finished the 2023 regular season with a 13-0 record and berth into the Fiesta Bowl. Among the bowl’s alumni who have moved on to the NFL are current New York Jets quarterback Zach Wilson (BYU, 2020), Buffalo Bills running back Devin Singletary (FAU, 2017) and Philadelphia Eagles kicker Jake Elliott (Memphis, 2016). The RoofClaim Boca Raton Bowl is one of 17 bowl games owned and operated by ESPN Events, a division of ESPN. Since its debut in 2014, this game has generated significant tourism and marketing benefits to The Palm Beaches. College football is one of the richest in media in American sports, only behind the National Football League (NFL). This year, the RoofClaim Boca Raton Bowl drew a television audience of 1.07 million households. Considering the streaming broadcast and television re-airs, over 2 million households watched the game. If the game was more competitive, the viewership numbers would have been greater (South Florida defeated Syracuse by a score of 45-0). The matchup between Syracuse and South Florida attracted a total attendance of 20,711. The traveling teams and spectators fill thousands of hotel room nights while creating a significant economic impact to Palm Beach County’s hospitality industry. The Palm Beach County Sports Commission assists with “bowl week activities”, which began with the arrival of participating teams on Sunday, December 17. Beach parties for the teams were organized at the Lake Worth Pier on Monday, December 18. The Bowl Luncheon was held at the Palm Beach County Convention Center on Wednesday, December 20. A variety of community events also surrounded the game.

Palm Beach County Sports Commission Fam Tours with Event Rights Holders October 1 - December 31, 2023 Organization

Event / Project

Location

Northstar Meetings Group

TEAMS Conference + Expo

Palm Beach County Convention Center

COPABE (Pan American Baseball Confederation)

Pan American Baseball Championships

The Ballpark of The Palm Beaches & Roger Dean Cheverolet Stadium

USA Judo

US Open Judo Championships

Palm Beach County Convention Center

USA Field Hockey

National Hockey Festival

National Polo Center, Village Park, & Jupiter Community Park

USA Water Ski & Wake Sports

GOODE Water Ski National Championships

Okeeheelee Park

Perfect Game USA

Perfect Game WWBA World Championships & variety of summer tournaments

The Ballpark of The Palm Beaches & Roger Dean Cheverolet Stadium

USA Baseball

USA Baseball Junior Training Camps

The Ballpark of The Palm Beaches & Roger Dean Cheverolet Stadium

Florida Sports Foundation

Sunshine State Games

Variety of venues in The Palm Beaches

5v5 Warrior Soccer

5v5 Warrior Soccer Nationals

The Gardens North County District Park

World Wake Association

Nautique World Wake Association World Championships

Shark Wake Park 561

Sports ETA (Events & Tourism Association)

Sports ETA CEO Summit

Palm Beach County Convention Center

Palm Beach County Sports Commission Fam Tours with Event Rights Holders October 1 - December 31, 2023 Organization

Event / Project

Location

USA Gymnastics

USA Gymnastics Artistic Rythmic Championships

Palm Beach County Convention Center

United States Olympic & Paralympic Committee (USOPC)

NGB related events

Palm Beach County Convention Center

Dominican Republic Soccer Club

Winter Team Training Event

The Gardens North County District Park

United Soccer League

USL Team Training & Season Games

Ballpark of the Palm Beaches

United States Tennis Association & International Tennis Federation

ITF Senior World Championship

Palm Beach Gardens Tennis Center

Toronto FC

Toronto FC Winter Training Camp

The Gardens North County District Park

US Virgin Island Lacrosse

US Virgin Island Lacrosee Training Camp

Sugar Sand Park Fieldhouse - Boca Raton, FL

Elite Tournaments

IWLCA Presidents Cup

National Polo Center

Elite Dutch Soccer

Elite Three Week Summer Camp Hosting 400 International Players ages 12 - 19

Gardens Park

PGA TOUR

PGA TOUR Event (Classic in The Palm Beaches)

PGA National Resort

DS Sports Ventures

Collegiate Baseball Invitational

Santaluces Athletic Complex

Newsletter of the Palm Beach County Film and Television Commission | January 2024

IN THIS ISSUE JEWISH FILM FESTIVALS BOCA BOWL DOMINATES SADDLE UP FOR POLO SEASON NEW SITCOM FILMING IN PBC REVVED-UP FOR SUPERCARS FILM-FRIENDLY HOTELS SSOF DEADLINE NEARS

PBTV SHOWCASES SEA OF ENTERTAINMENT AT THE FAIR Dive into the excitement with the Palm Beach County Film and Television Commission as we join forces with the South Florida Fair and Palm Beach County Expositions, Inc., to present an exhilarating entertainment experience that will bring The Palm Beaches TV (PBTV) to center stage from January 12 - 28, 2024. Through a curated “The Palm Beaches TV Theater Immersive Underwater Experience” activation that will come alive at the South Florida Fairgrounds in West Palm Beach, the FTC is partnering with WFLX Fox 29’s South Florida Daily team to produce content that will promote PBTV programming and publicize the live, on-location celebrity appearances of the PBTV hosts. “The Palm Beaches TV Theater” will transform into a stage for talk show-style interviews with the PBTV personalities and give fair visitors exciting opportunities to personally interact with them for Q&A sessions, red carpet photo opportunities and autograph signings. These activations (which may also include some special surprises) will serve as marketing opportunities for the PBTV hosts to boost exposure and visibility for their shows, while enabling members of the community to personally engage with and learn more about them and their shows. This collaboration with the South Florida Fair and WFLX’s South Florida Daily will not only enhance the growth, reach and impact of The Palm Beaches TV, but also provide a thrilling new platform for a broader audience to appreciate the exceptional content the channel offers. To learn more and buy your tickets, visit www.southfloridafair.com

VW’S CINEMATIC CRUISE IN WEST PALM

VISIT FLORIDA CAPTURES COASTAL BEAUTY

The Palm Beaches rolls into the spotlight for a recent South Florida Volkswagen commercial, featuring scenic West Palm Beach cityscapes. Staff at the Film and Television Commission carefully coordinated with City of West Palm Beach Administration, West Palm Beach Police, and Florida’s Department of Transportation to issue permits for this production, which required intermittent traffic control on Flagler Drive and a rolling roadblock in both directions of Okeechobee Boulevard. Film crews captured the stunning, multi-angle footage by using a U-Crane system. Coordinating traffic along these major roads during a busy weekday morning shows the County’s commitment to making The Palm Beaches a world-class, film-friendly destination. South Florida Volkswagen is utilizing footage from this shoot for various campaigns that are currently airing on network television and digital platforms.

Visit Florida recently made a stop in Palm Beach County to capture footage of some of our breathtaking beaches as part of their upcoming Florida Beaches and Islands campaign. The launch date for the campaign is still to be announced, however viewers can expect to see the County represented well in the upcoming series. Visit Florida has also featured Palm Beach County destinations in other recent campaigns. Tropical Smokehouse in West Palm Beach was featured in Discover the Flavors of Florida, which can be seen here. Meanwhile, Jupiter and Peanut Island were featured as great paddleboarding destinations in Visit Florida’s You’ve Gotta Try This campaign, which can be viewed here. To find out more about all of the beautiful locations and fun activities throughout The Palm Beaches and the entire Sunshine State, go to visitflorida.com, and of course, thepalmbeaches.com.

4.D.

FOCUS ON FILM 8TH ANNUAL JEWISH FILM FESTIVAL

PBC ART & TOURISM DAYS 2024

The Judy Levis Krug Boca Raton Jewish Film Festival will run for three weeks this year. Screenings take place February 10 through March 4, 2024, at Cinemark Palace 20 and Levis JCC, both in Boca Raton and Movies of Delray. More than 3,000 film enthusiasts are expected to come together over the course of the three-week event to celebrate Boca Raton’s original Jewish film festival.

Art Palm Beach and Palm Beach County Day will both be returning in January 2024. Art Palm Beach’s highly anticipated return, January 24 through the 28, will follow its successful inaugural show last year. The upcoming event is expected to be bigger than last year, presenting a more highly curated exhibition that aims to push the limits of artistry, particularly focusing on the integration of AI.

Awards will be presented for Best Narrative Feature, Best Documentary Feature, and Best Short, with winners to be selected by the audience. Winning films may also be asked back to be featured during the encore series. In addition, the festival will have a question & answer session on closing night with teacher, spiritual mentor, and public speaker, Yiscah Smith following the documentary about Smith herself, titled: I Was Not Born a Mistake. For more information on the film festival, click here.

On January 9 and 10, Palm Beach County Day will be taking place in Tallahassee. This year, with the theme of “What a Ride,” the focus will be on Palm Beach County’s transportation priorities and history, such as the railroad built by Henry Flagler.

THROUGH THE LENS OF FOTOFUSION

2024 BOCA INT’L JEWISH FILM FESTIVAL

Palm Beach Photographic Center’s 29th annual FOTOfusion will celebrate distinguished photojournalist David Burnett. The nonprofit’s president and CEO, Fatima NeJame stated “FOTOfusion will be dynamic as ever, with five days of live presentations by numerous world-class photographers. This will be a great opportunity for professional and hobbyist photographers to engage, connect, and network with some of the leading names in digital photography.”

Veteran festival directors Wendy Honig, Lesley Rich, and Arleen Roberts have launched the Boca International Jewish Film Festival. “Film has the power to inspire, educate, and connect people, and we are confident this festival will do just that” said Honig. “This festival provides an opportunity to share stories, promote dialogue and foster a deeper understanding of Jewish culture,” added Rich. The festival will run from February 25 to March 17, 2024, in Boca Raton at the Cinemark Palace 20, the Wick Theatre and the Movies of Delray. All films must have a Jewish or Israeli theme, with awards and prizes being given for Best Feature, Best Documentary, and Best Short. Viewers can purchase standard tickets, or passholder tickets which include free admission to their Premiere Short Film Program and regular year-round film screenings. For more information on the film festival schedule, please click here.

FOTOfusion attracts thousands of photographers to the area for workshops, lectures, panel discussions, multimedia presentations, portfolio reviews, hands-on computer classes, demonstrations, and photo shoots taught by world renowned photographers, digital imaging artists and picture editors – all in an effort to encourage creativity among participants of all levels and ages. Learn more and register here.

Get all the details about Art Palm Beach and Palm Beach County Day, and purchase tickets, online at artpalmbeach.com and pbcgov.com/pbcdays.

ON THE TOWN IN THE PALM BEACHES WITH FRANK LICARI RETURNS FOR SEASON 7 There’s a paws-itively exciting new season of On the Town in the Palm Beaches with Frank Licari, and the first episode went straight to the dogs! Season 7 launched last month with a premiere party and screening at Mathew’s Brewing Co. in Lake Worth Beach to celebrate The Pet-Friendly Palm Beaches episode. From a poolside pooch daycare about pup pampering to tail-wagging bark parks and beaches for your four-legged best friends, host Frank Licari goes on a “pawsome” adventure and uncovers the pet-friendliest spots in The Palm Beaches. Licari says, “Dog lovers unite! People won’t believe how dog-friendly Palm Beach County really is! From the sandy beaches to the eateries, there’s always a place to bring your furry friends!” Fetch this newest episode anytime – on demand at ThePalmBeaches.TV. Look for the next episode, Fitness Adventures in The Palm Beaches - set to break a sweat in February 2024.

4.D.

FOCUS ON FILM HORSING AROUND IN THE PALM BEACHES

BOCA BOWL SCORES BIG FOR PBC

The Palm Beaches are known for having a very active polo community and the 2024 season is set to return from January through April. Spectators are encouraged to catch a match at the National Polo Center in Wellington to see the best polo players from around the world compete in exciting equestrian action in Palm Beach County.

In a dazzling display of athleticism and unwavering team spirit, the 2023 RoofClaim.com Boca Raton Bowl captivated college football enthusiasts. The December 21 clash took place at FAU Stadium in Boca Raton between the University of South Florida and Syracuse University teams. In what was a riveting game that kept rival fans on the edge of their seats, the USF Bulls ultimately shut out the Syracuse Orange 45 - 0.

To view all the events in the upcoming season’s schedule, visit uspolo.org. Additionally, the Winter Equestrian Festival is set to take place from January 3 through March 31 at Wellington International. Enthusiasts can watch various competitions over a 13-week period and take in all the festivities from the longest running equestrian event in the world. Find out more information about the 2024 Winter Equestrian Festival by visiting wellingtoninternational.com.

G-STAR ALUM FILMS BRAND NEW SITCOM A lighthearted TV sitcom titled 5 Days A Week is set to film in the The Palm Beaches following an open casting call held in the Village of Palm Springs last month. Backed by local production companies Here Comes the Soul and Isola Entertainment, the edgy comedy series was created by G-Star School of the Arts alum Alexandria Isola. With local talent looking to join the cast, everyone from seasoned professionals to aspiring actors attended the casting (with some waiting more than four hours for their turn), to secure a role as one of the core characters, supporting cast members or extras. The production will take place at Afflux Studios in West Palm Beach and will give G-Star students the opportunity to work on set as part of the school’s curriculum. The production promises to bring laughter, talent discovery, and the magic of television production to our community. Get all the details at 5daysaweek.com.

The atmosphere was electric as spectators witnessed exceptional plays and the culmination of months of hard work and dedication from both teams. The firsttime live airing of this year’s game was watched in approximately 1.07 million households, with total viewership numbers expected to increase to approximately 2 million as the bowl game is still re-airing across multiple global platforms including streaming services. To stay up-to-date on future Boca Bowl action, visit roofclaimbocaratonbowl.com.

SUPERCAR WEEK ZOOMS INTO PBC Rev your engines and get in the fast lane! With a 2024 theme of “Art & Technology of Speed & Design,” SuperCar Week is racing into Palm Beach County to spotlight the most prolific automobiles in the world along a one mile stretch on the beautiful Intracoastal Waterway in Downtown West Palm Beach, Florida, from January 6 – 14. Determined to make The Palm Beaches a premier travel destination for auto enthusiasts around the globe, Supercar Week is South Florida’s largest and most popular exotic, luxury and collector car showcase. Visitors can enjoy an action-packed lineup of events that will culminate with the Supercar Week Grand Finale. All events are planned as media events and multiple production crews shoot each event with broadcast and cable television, and social media networks, in mind. To learn more about this spectacular film-friendly event, visit supercarweek.com.

WELCOME TO THE TEAM - BRIANNA MOLES NAMED NEW MARKETING MANAGER AT FTC The Palm Beach County Film and Television Commission (FTC) is proud to welcome Brianna Moles to its team of talented professionals. Brianna is the FTC’s new Marketing Manager and is responsible for supervising several campaigns that promote The Palm Beaches TV while also marketing the County as a world-class production destination. A New Jersey native, Brianna studied abroad in Mexico, Argentina and Spain. She also participated in Walt Disney World’s College Program. Prior to joining the FTC, Brianna worked as a news anchor and producer in the Los Angeles market before taking on the role of Communications Manager for the City of Coral Gables. Brianna, an enthusiastic public speaker and skilled media specialist, also worked for Microsoft as a Technology Training Manager. As a new resident of Riviera Beach, Brianna spends her free time exploring The Palm Beaches with her adopted spaniel mix, Cash, and partner, Christian. Learn more online and meet the entire FTC team.

4.D.

FOCUS ON FILM FILM FLASHBACK: THE BOYNTON BEACH CLUB The Boynton Beach Club pays homage to baby boomers entering their golden years, who are re-entering the dating scene after loss. Principle photography took place in 2005, and was set primarily in the Boynton Beach community of Valencia where the writer, Florence Seidelman lived. The story gained traction after a visit from her daughter —filmmaker and director, Susan Seidelman, who got a first-hand peek at the realities of life unfolding in the community. The rom-com stars Brenda Vaccaro, Dyan Cannon, Len Cariou and Sally Kellerman with some scenes at the Boynton Women’s Club built by Addison Mizner. The stunning location provided rich textures as a backdrop for the production that grossed just over $3M when released in 2006. Right now, you can stream The Boynton Beach Club for free on Tubi.

LOCATION SPOTLIGHT FILM-FRIENDLY HOTELS

EDUCATION CORNER SSOF DEADLINE APPROACHING

Hotels come in all shapes and sizes, and using one as a backdrop for your film can add tremendous production value to your project. Hotels can be surprisingly film-friendly under the right circumstances and elevate productions to the next level.

As the new year begins, the submission deadline for The 29th Palm Beaches Student Showcase of Films (SSOF) is fast approaching! Qualifying students across the state of Florida must submit all projects by Monday, February 5, 2024, for a chance to win an award or scholarship and be featured at the award show in April. 2024 will present more than $24K in scholarships and awards across numerous categories. To date, more than $4.4 million has been awarded to Florida students, and the competition is always free to enter.

The most often featured hotel in The Palm Beaches is also one of the oldest. The Boca Raton has hosted several major motion pictures, including Baywatch, Caddyshack, Parker and the Layover as well as television series Burn Notice and The Glades. However, management understands the demands that productions put on a hotel and like many major hotel chains, does not allow filming in the lobby. One of the newest hotels in the area is AKA West Palm Beach, and it comes with deep roots to the film industry. Not only is the hotel film-friendly, the brand launched a.films in 2017 to produce films that tell stories of people who work to propel mankind in a positive direction. Additionally, the boutique hotel offers a modern sensibility with ultra modern suites and residences. Another film-friendly option is The Eau Palm Beach that sits next door to a municipal parking lot and is privately owned, which streamlines the process and cuts out the corporate red tape. Find more options for filming in the FTC’s locations database.

This year’s categories include: College and High School Feature/Shorts, Documentary, Music Video, Animation, Environmental PSA, Commercial PSA, Screenwriting, Poster Design and - new for 2024 - Palm Beach County Tourism PSA and Teacher Appreciation Awards. Honoring the late acting and directing legend Burt Reynolds, the SSOF will continue to endow a scholarship bearing his name, memorializing his legacy as a staunch advocate for education. Runners up in this category will be considered for the Sara Fuller, Mel Maron, Gray Family or Dr. Bryant Scholarship Awards. The red carpet award show will be held at the Maltz Jupiter Theatre on Friday, April 26, 2024. To learn more about how to submit a project, please visit pbfilm.com/ SSOF. Also, don’t forget to like and follow SSOF on Facebook (@StudentShowcaseOfFilms), X, formerly known as Twitter, (@StudentFilmsFL), and on Instagram (@StudentFilmsFL).

Contributors: Angie Crocitto, Alberto Jordat, Kelly King, Matthew Mazzamaro, Brianna Moles, Brandon Perry

To have your production included in this newsletter, please email ajordat@pbfilm.com or call 561.233.1000

BOARD OF COUNTY COMMISSIONERS

PALM BEACH COUNTY FILM AND TELEVISION COMMISSION Film Commissioner Michelle Hillery | Director of Operations Alberto Jordat Marketing Manager Brianna Moles | Production Designer Kelly King Production Coordinators Brandon Perry and Matthew Mazzamaro Administrative Assistant Angie Crocitto

4.D.

Production Activity Report For November 2023 Variance Explanations Percentage change variances of ± 10% in performance statistics are explained in this section.

1. Hotel Room Nights: The 17% YTD decrease in Total Hotel Room Nights is attributed to a large project that was produced by High Noon Entertainment during November 2022, accounting for 1,067 of the 1593 room nights. The production ran through April 2023 and will continue to have an impact on hotel room numbers in the coming months. 2. Production Days: While Total Production Revenue is up 4% year-over-year, and on track for potential back-toback record-breaking years, the 17% YTD decrease in Total Production Days is mostly due to crews with High Noon Entertainment that had three ongoing productions taking place in The Palm Beaches simultaneously that accounted for a total of 38 production days in November 2022. The total decrease in production days is also attributed to the consolidation of production schedules from visiting and local production companies. 3. Total Leads: A 36% decrease in Total Leads, as we’ve been routinely reporting, can be attributed to the usage of available technology by industry professionals. The advent of digital location databases, such as the comprehensive locations library on the FTC’s website, coupled with tools like Google Earth, has provided production companies with greater accessibility to scout potential filming locations virtually and/or independently. A 36% decrease in Total Leads as of November 2023 represents a two percentage-point increase from the previous month when Total Leads YTD were down 38%. 4. Lead Responses: A 33% decrease in Lead Responses goes hand-in-hand with the decrease in Total Leads. The 33% YTD decrease represents a two percentage-point increase from the previous month when Lead Responses were down 35% 5. Lead Conversions: A 27% decrease in Lead Conversions goes hand-in-hand with the decrease in Total Leads. The 27% YTD decrease represents a five percentage-point increase from the previous month when Lead Responses were down 32% 6. Website Unique Visitors: A 87% increase in website visitors in November 2023 versus November 2022 is largely due to an increase in traffic from a series of Tune-In Announcements related to sponsored programming airing on traditional television and/or The Palm Beaches TV. These email campaigns are part of the FTC’s digital marketing strategy, demonstrating the effectiveness of our email marketing efforts. The FTC anticipates a continued variance of over 10% in this category throughout the year, reflecting the ongoing interest and engagement from visitors to our website. 4.E.

January 2023 November 2023Production ProductionActivity ActivityReport Report PRODUCTION REVENUE

Nov 2022

YTD 2022

Nov 2023

YTD 2023

$15,482,916

$170,741,566

$14,828,518

$178,089,294

12-MONTH ROLLING REVENUE December 2022 - November 2023

CHANGE 4%

$246,133,350

HOTEL ROOM NIGHTS

1,593

8,907

499

7,349

-17%

PRODUCTION DAYS

670

6,990

492

5,795

-17%

Permits Issued Non-Permitted Productions TOTAL PRODUCTIONS

42 20 62

288 161 449

26 10 36

294 162 456

2% 1% 2%

State FC and Susan Simms Other Leads and Return Clients

4 16

31 196

0 16

20 125

-35% -36%

TOTAL LEADS

227

145

-36%

LEAD RESPONSES

214

143

-33%

LEAD CONVERSIONS

-27%

1,665

20,854

2,709

39,009

87%

WEBSITE UNIQUE VISITORS

4.E.

November 2023 Permits & Shot No Permits

Permit #

Month Production Company

# of Room Nights

Hotel Info

10 2

0 0

N/A N/A

TBD

2 4

1 4

100 12

0 1

5 75

Hilton West Palm Beach AKA

4&8 2

1 1

15 20

15 0

0 0

4 4&8

1 2

30 9

6 0

70 2

N/A EauN/A Palm Beach Resort & Spa 100 S Ocean Blvd, TBD

90 Day Fiance Happily Ever After 8

N/A

The merge Podcast Ep.1

8 & 12

N/A

West Palm Besch, Jupiter lighthouse FL Singer Island Beach

Discover the palm beaches 2024 campaign

4&8

N/A

West Palm Besch, Jupiter lighthouse FL Singer Island Beach Boca Raton, FL Lake Wyman Park

Discover the palm beaches 2024 campaign Dr. Butlter

4&8 2

0 2

0 10

0 0

N/A N/A

City & State

Filming Location(s)

Project Title

23-274 23-275

11 11

Hutton Miller Fitz Productions LLC

23-276

third story films

23-277

third story films

23-278 23-279

11 11

Mount Vernon Entertainment Full Beauty Brands

23-280 23-281

11 11

Ian Jacob Photography Stink ldt

VETERANS PARK IN BOCA RATON Siren Blaster Jupiter High School Ocean Plastic series, film 3 FDOT Okeechobee / Clematis street / Base camp Washington DC needed Untitled south florida VW FDOT Okeechobee / Clematis street / Base camp Washington DC needed Untitled south florida VW Palm Beach Convention Center and Hilton West Encino, CA Palm Beach (next door). Jet Blue Vacations New York, NY Ocean Reef Park Roamans West Palm Beach, Atlantic Avenue near or in Discover the Palm Beaches FL front of the Pineapple Mural - Collections London, UK Delray Beach Tennis Center tennis ss24

23-282 23-283

11 11

Cindi Blair Productions LLC Mary Beth Koeth

New York, NY Miami Beach, FL

23-284

Sharp Entertainment LLC

23-285

23-286

23-287 23-288

11 11

Type Code:

The Merge Podcast Zimmerman Advertising and Ian Jacob Photography Zimmerman Advertising and Ian Jacob Photography Hutton Miller

Boca Raton, FL Jupiter, FL

6277 North Ocean Blvd., Ocean Ridge, FL 33435 Delray Beach Tennis Boynton Beach: -General B-Roll, welcome signs, city signs & seals, walk & talk -Boynton Harbor Marina -Along Boynton Beach Blvd, between Hagen Ranch Rd and S Military Trail New York, NY Around Rt. 1, E Boynton Delray Ave Beach, sidewalk on front and to the sides of the pavillion at the entrance Boynton Beach, FL of the beach.

Nautica Summer New Balance Tennis

1.Feature Film 2.Commercial 3.Web Content 4.Stills 5.TV Series/Pilot 6.Documentary 7.Film 8.Video 9.Infomercial 10.Other 11. Music Video 12. Student Film

# of # of Personnel Local Per Day Crew

Type 1-10

# of Days

2 6&8

1 5

10 3

Production Revenue

4.E.

23-289

NPI Productions LLC

23-290

NPI Productions LLC

23-291

NPI Productions LLC

23-292

NPI Productions LLC

23-293

Multi Image Group

23-294

Navia Vision

23-295

23-296

Popstar Productions Crystal Clear Photography

23-297

Marine Connection

23-298

Jetsetter Films LLC

23-299

PRODUCTION CENTRAL SERVICES LLC

TOTAL PERMITS

Shot No Permit Month Production Company 11 Type Code:

Select Services

Juno Beach, North Palm Beach, Riviera Beach, West Palm Beach, Delray Beach Visit Florida East Coast Satellite Beach, FL and Boca Raton Beach. Beaches Juno Beach, North Palm Beach, Riviera Beach, West Palm Beach, Delray Beach Visit Florida East Coast Satellite Beach, FL and Boca Raton Beach. Beaches Juno Beach, North Palm Beach, Riviera Beach, West Palm Beach, Delray Beach Visit Florida East Coast Satellite Beach, FL and Boca Raton Beach. Beaches Juno Beach, North Palm Beach, Riviera Beach, West Palm Beach, Delray Beach Visit Florida East Coast Satellite Beach, FL and Boca Raton Beach. Beaches 1916 Palm Beach courthouse exterior and Boca Raton, FL courtroom ASMR Briefcase Coral Cove Park Brooklyn, NY Ocean Reef Park Bloomingdales West Palm Beach, FL Lake Worth Casino Ballroom What's Poppin' PBC Royal palm beach, FL Dreher park south of the zoo Maternity session West Palm Beach, FL Peanut Island The Public Sidewalks directly Sea Hunt Photoshoot in front of the Kravis Center, 701 Okeechobee Blvd, West Palm Beach, FL 33401 and the Public Sidewalks bordering the CityZen Garden, 400 Datura St, Fort Lauderdale, West Palm Beach, FL Day Tripping in The Palm FL 33401. Beaches 1-2325 S Ocean Blvd Highland Beach, FL 33487residential location and beach area behind the house. 2-2633 S Ocean Blvd Highland Beach, FL 33487residential location and beach area behind the house. 3-Merritt Park-316 SW 2nd Ave Delray Beach, FL 33444grass field 4-Currie Commons Park-700 Clermont, FL SE 2nd Ave Delray Beach, Stanton Optical

City & State Miami, FL

Filming Location(s) Private Residence in Palm Beach County

Project Title Vogue Shoot

1.Feature Film 2.Commercial 3.Web Content 4.Stills 5.TV Series/Pilot 6.Documentary 7.Film 8.Video 9.Infomercial 10.Other 11. Music Video 12. Student Film

4&8

N/A

4&8

N/A

4&8

N/A

4&8

N/A

4&8

N/A Opal Grand Hotel

N/A

4 3, 4, & 8

N/A

Type 1-10

# of Days

# of Room Nights

Hotel Info

J Hotel

# of # of Personnel Local Per Day Crew 25

Production Revenue

4.E.

TOTAL SHOT NO PERMIT

Chelsea Morin - Lynn University

AA Video

Jetsetter Films

11 11

Jetsetter Films Bright Life of the Palm Beaches

Pop Star Productions

Filming on private property at the Lynn University The Man With The Devilish Boca Raton, FL campus Grin West Palm Beach, Southwinds and Osprey Park FL Golf Courses Parks in The Palm Beaches West Palm Beach, John Prince, Okaheelee, and FL Park Ridge Golf Courses Parks in The Palm Beaches West Palm Beach, The Palm Beach County Equestrian Life in The Palm FL Fairgrounds Beaches West Palm Beach, FL Riverbend Park farmstead day event Fort Lauderdale, Henry Morrison Flagler Day Tripping in The Palm FL Museum - TBD Beaches Richard and Pat Johnson Palm Beach County Fort Lauderdale, Museum - Exterior Permits - Day Tripping in The Palm FL TBD Beaches The Nest in Palm Beach N/A Gardens Golf Event West Palm Beach, South Florida Fairgrounds in FL West Palm Beach History on the Rocks

Permits & Shot No Permits Totals

N/A

416

103

173

$1,016,835

S = Tourism Branding Content Sponsorship Program (TDC Funded) NOTE: Production Revenue is reported once with the first Permit/Shot No Permit of each Sponsorship Project.

Type Code:

1.Feature Film 2.Commercial 3.Web Content 4.Stills 5.TV Series/Pilot 6.Documentary 7.Film 8.Video 9.Infomercial 10.Other 11. Music Video 12. Student Film

4.E.

November 2023 Production Companies & Support Services # of Room Nights

Hotel Info

Various

Television

Various

N/A

Streaming, Sports Broadcasts, Various

Various

N/A

Various

105

136

Various

*Hutton Miller, LLC

Commercials/Infomercials

Various

Hyatt Delray Place

*Jetty Productions

Various

N/A

*KO-MAR Productions

Various

*LGW Mediaworks

Various

*Majic Robot Studios

Various

*Media Zone Studios

Streaming, Corporate Videos, Various

Various

N/A

Various

110

Various

Production Company Type of Production

# of # of Employees Freelance

Projects

# of Days

Music Videos, Still Photography

Various

*APEX Productions Inc.

Television/Commercials

Various

*Argonaut Productions

Commercials, Corporate Videos

Various

*Afflux Studios

*ASK Media Productions *Brave Man Media *Channel 20 *Frank Gatto & Associates *G-Star Studios

*Multi Image Group (MIG)

Videos, Commercials, Still Photography Website Design/Advertising/ Promotional

Production Revenue

4.E.

*Olympusat

Television

Various

140

100

Various

*Pathos

Various

*Saygo Studios

Various

Independent Films, Web Series

Various

*West Palm TV 18

Television

Various

N/A

*WXTV Channel 34- Sinclair

Television

Various

N/A

448

466

388

326

*Studio Space / You Create Academy

* The FTC will use a monthly average based on the year 2022 unless advised to do otherwise by these companies.

Totals

Permits & Shot No Permits Subtotals

$13,811,683 $0

Production Companies & Support Services Subtotals

$13,811,683

Production Revenue Total

$13,811,683

4.E.

Submission

TDC Marketing Report – December 2023

Definite

Start 01/06/24

End 01/08/24

Exp 800

Peak 200

Total Rms 800

Banquet

Definite

01/06/24

1,000

Tuner Evolution

Consumer

Definite

01/13/24

1,000

UFA Gathering "Rising of the Remnant"

Meeting

Definite

01/13/24

200

Martin Luther King Jr. Breakfast

Banquet

Definite

01/15/24

600

Chamber State of The City Breakfast

Banquet

Definite

01/17/24

01/18/24

800

SMART COOKIE - Girl Scouts

Meeting

Definite

01/20/24

300

MDE Latino The Triological Society - 2024 Combined Section Meeting

Meeting

Definite

01/21/24

250

Meeting

Definite

01/23/24

01/28/24

600

400

1,474

Art Palm Beach

Consumer

Definite

01/24/24

01/28/24

15,000

500

BDB Career Showcase: Claim Your Future

Meeting

Definite

01/30/24

840

Description Trendz Tradeshow

Type

Status

Trade

Medical Specialists Holiday Party

Social Media Social Media Followers Facebook – 8,821 (November) to 8,829 (December) Instagram - 3,109 (November) to 3,144 (December) LinkedIn - 767 (November) to 786 (December) Instagram Monthly Total Interactions – 155 (November) to 182 (December) Impressions - 3,728 (November) to 4,341 (December) Reach – 770 (November) to 855 (December) Generate Profile Visits – 372 (November) to 377 (December) Facebook Monthly Total People Reached – 2,019 (November) to 1,404 (December) Post Engagements – 2,748 (November) to 9,585 (December) Page Likes – 4 (November) to 10 (December) LinkedIn Profile Views - 60 (November) to 55 (December) Engagements - 88 (November) to 105 (December) Impressions – 3,721 (November) to 4,573 (December) Connections - 531 (November) to 544 (December)

4.F.

Google Analytics

Media Palm Beach Food & Wine Festival Dazzles with Wineries, Chefs and Sunshine [google.com] Wine Spectator... Palm Beach County Convention Center to try incredible wines and food. (Michael Pisarri). By. Jeffery Lindenmuth. Dec 15, 2023. Sunshine and fine wine ..

Record 9.5 million visitors push Palm Beach County into full recovery from COVID-19 ... [google.com] Sun Sentinel ... Palm Beach County Convention Center in West Palm Beach. The first one — a 400-room Hilton — opened in 2016. “As we grow, we have been able to ...

Who made the 2023 Palm Beach Post All-County boys golf team? [google.com] The Palm Beach Post ... Palm Beach County Convention Center. All winners will be announced at the show, which is produced with support from Baptist Health Orthopedic Care ...

Tucker Carlson: Ben Shapiro, pro-Israel voices don't care about America [google.com] The Jerusalem Post ... Palm Beach County Convention Center in West Palm Beach, Florida. (photo credit: GAGE SKIDMORE/WIKIMEDIA COMMONS). Carlson's comments came during an ...

Donald Trump slams claims he 'bullied' his way into 'Home Alone 2' | Toronto Sun [google.com] Toronto Sun ... Palm Beach County Convention Center in West Palm Beach, Fla. Photo by Rebecca Blackwell /THE ASSOCIATED PRESS. Trump has kept the holiday spirit

'I was just doing my job!' Trump pushes election conspiracies to claim immunity - Raw Story [google.com] Raw Story ... Palm Beach County Convention Center on October 11, 2023 in West Palm Beach, Florida. Even as Trump faces multiple criminal indictments, he still

DEFINITE Room Rental by Month - FY 2024

Booked Date Oct-23 Nov-23 Dec-23 Jan-24 Feb-24 Mar-24 Apr-24 May-24 Jun-24 Jul-24 Aug-24 Sep-24 ACTUAL $ BUDGET $ Variance $ Prospects

Oct-23 275,400 275,400 275,400 275,400

Nov-23 84,245 84,245 84,245 84,245

275,400 238,100

$ $

37,300

84,245 166,300

Dec-23 223,700 257,875 245,613 245,613

Jan-24 274,600 282,175 282,175 282,175

$ $

245,613 188,200

$ $

(82,055) $

57,413

282,175 295,400

Feb-24 386,737 388,612 388,612 405,387

Mar-24 231,883 247,483 247,483 296,458

$ $

405,387 327,400

$ $

(13,225) $

77,987

36,000

296,458 355,900

1/3/2024

updated:

Apr-24 228,893 229,743 230,468 238,668

May-24 268,150 268,150 268,150 268,150

Jun-24 230,925 236,725 300,150 300,150

Jul-24 215,135 220,635 220,635 220,635

Aug-24 165,475 170,635 165,775 159,275

Sep-24 24,600 69,600 155,600 167,375

$ $

238,668 167,700

$ $

268,150 382,800

$ $

300,150 241,700

$ $

220,635 79,600

$ $

159,275 46,300

$ $

167,375 120,900

(59,442) $

70,968

(114,650) $

58,450

141,035

112,975

46,475

3,200

2,300

Cancels

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

4.G.

TOTALS 2,609,743 2,731,278 2,864,306 2,943,531 2,943,531 2,610,300 333,231 41,500 -

December 2023 Project Status Report Department of Environmental Resources Management Loxahatchee Slough Commissioner Tour: ERM staff hosted Commissioner Michael A. Barnett on a tour of the Loxahatchee Slough Natural Area. The Commissioner and his aides enjoyed wonderful weather while touring through the property on an ERM swamp buggy. All were fortunate to see a multitude of wildlife in the diverse habitats preserved at the Slough. The tour focused on conservation, environmental restoration, and the Natural Areas Program. ERM manages 38 Natural Areas throughout the County, with 97 miles of trails open to the public. COMMISSIONER TOUR

PBC REEF PROGRAM PRESENTATION

Natural Areas Festival: Mark your calendars for the 2024 Natural Areas Festival! The Festival will be held on Saturday, February 17th from 2:00 pm to 7:00 pm at Winding Waters Natural Area. There will be plenty to do that day, including a 5K trail run, kayaking, guided hikes, wildflower plantings, a live prescribed fire, animal presentations, and more. Join us in celebrating our Natural Areas!

PBC Reef Program Presentation: ERM staff presented at Marine Industries Day, hosted by Leadership Palm Beach County (LPBC). Through LPBC’s Leadership Grow program, local high school juniors are provided real-life experiences with leaders from government agencies, businesses, and civic organizations to develop necessary skills for their future career endeavors and build a foundation of community involvement. This program also helps to teach its members how they can make a positive change as a future community leader. Staff presented to approximately 100 high school students about the County’s Artificial Reef program, discussing the history of the program, and the processes, permitting and collaboration with other entities that are involved in creating an artificial reef from start to finish. For more information about the County’s Reef Program, please visit www.PBCReefs.com.

NATURAL AREAS FESTIVAL

Palm Beach County Board of County Commissioners Maria Sachs, Mayor, Maria G. Marino, Vice Mayor, Gregg K. Weiss, Michael A. Barnett, Marci Woodward, Sara Baxter, Mack Bernard

4.H.

Master Naturalist Class: ERM staff, along with instructors from the Florida Master Naturalist Program, hosted a class on the topic of coastal living shorelines and restoration at three restoration sites within the Lake Worth Lagoon (LWL). The class started at Jewell Cove in Palm Beach and continued across the LWL to the Snook Islands Natural Area and Bryant Park Living Shorelines in Lake Worth Beach. The class covered the history, flora, and fauna of the projects, as well as ERM’s restoration and management efforts in the LWL. Key topics covered included native vs. exotic vegetation, the success of American Oystercatchers at the restoration sites, and the challenges of constructing and managing a restoration project.

PALM BEACH HEIGHTS

Rare Orchid Species Found: While conducting a survey for the endangered longclaw orchid (Eltroplectris calcarata), a rare ground orchid first sighted in PBC Natural Areas last year, ERM staff documented another new species for the site. This year’s new discovery is an epiphytic leafless orchid known as jingle bell orchid (Dendrophylax porrectus), since the capsules hang in little clusters resembling a “jingle bell”. The jingle bell orchid, also known as threadroot orchid, is listed as threatened and is in the same genus as the famous ghost orchid. ERM’s restoration and management efforts continue to support healthy populations of rare and endangered plant and animal species.

MASTER NATURALIST CLASS

Palm Beach Heights Parcels: Immediately prior to the holidays, the County acquired 11 parcels in Palm Beach Heights, just north of Indiantown Road and east of Beeline Highway. These parcels totaled over 38 acres in size and included valuable upland and wetland habitat. These acquisitions doubled the amount of acreage acquired in Palm Beach Heights for the entire year! The County now owns just under 348 acres (48.6 percent) of the total 715.6 acres in the Palm Beach County portion of Palm Beach Heights. The Palm Beach Heights area provides habitat for a wide variety of native plants and animals and is part of a hydrologically significant region that includes the headwaters of the federally designated Wild and Scenic Northwest Fork of the Loxahatchee River.

JINGLE BELL ORCHID

Adventure Awaits: Register NOW for a FREE event at PBCERM.EVENTBRITE.COM!

UPCOMING ERM EVENTS • • • • •

January 12: WEEDING AND TRASH CLEANUP FOR THE BIRDS at Tarpon Cove January 13: FIVE MILE TRAIL HIKE at Pine Glades January 16: WANDERING THROUGH THE WILDFLOWERS at North Jupiter Flatwoods January 25: SUNSET WILDFLOWER WALK at Juno Dunes January 27: FOUR OR EIGHT MILE TRAIL RUN at Pine Glades

Palm Beach County Board of County Commissioners Maria Sachs, Mayor, Maria G. Marino, Vice Mayor, Gregg K. Weiss, Michael A. Barnett, Marci Woodward, Sara Baxter, Mack Bernard

PALM BEACH INTERNATIONAL AIRPORT TRAFFIC REPORT for the period ended November 2023

Percent Change

12 Months 12 Months ended Nov ended Nov 2023 2022

Percent Change

Nov 2023

Nov 2022

Total Passengers

684,932

592,505

15.6%

7,672,583

6,588,588

16.5%

Total Estimated Seat Capacity (1)

855,033

680,677

25.6%

9,008,712

7,796,851

15.5%

Estimated Load Factor (2)

80.1%

87.0%

-6.9%

85.2%

84.5%

0.7%

Total Cargo Tons (3)

2,567

2,674

-4.0%

30,115

30,706

-1.9%

399,773

335,325

19.2%

4,383,073

3,844,566

14.0%

Air Carrier Operations (4)

5,258

4,586

14.7%

58,048

51,824

12.0%

GA & Other Operations (5)

10,616

10,834

-2.0%

115,682

120,450

-4.0%

Total Operations (5)

15,874

15,420

2.9%

173,730

172,274

0.8%

Landed Weight (thousands of lbs)

(1) Estimated Seat Capacity; Adjusted Innovata/OAG Scheduled seats, actual capacity may vary (2) Percentage Change in load factor is stated in absolute difference (3) Freight plus mail in US Tons (4) Landings plus Takeoffs, includes cargo carriers (5) Per FAA Tower Palm Beach County Department of Airports 846 PBIA, West Palm Beach , FL 33406-1470 www.pbia.org

4.I.

PALM BEACH INTERNATIONAL AIRPORT ENPLANEMENT TRAFFIC REPORT for the period ended November 2023 Airline Percentage of Market

Nov 2023

Enplaned Passengers Total Enplaned Passengers JetBlue Airways Delta Air Lines American Airlines United Southwest Airlines Frontier Airlines Avelo Airlines Inc Spirit Airlines Allegiant Air, LLC Air Canada Breeze Aviation Group, Inc. Sun Country, Inc. a Minnesota Bahamasair

337,237 86,239 79,630 65,093 37,434 26,363 17,394 6,703 6,318 4,605 3,943 1,608 1,448 459

12 Months ended Nov 2023

Market Share

Enplaned Passengers

Market Share

100.00% 25.57% 23.61% 19.30% 11.10% 7.82% 5.16% 1.99% 1.87% 1.37% 1.17% 0.48% 0.43% 0.14%

3,845,657 1,051,415 982,305 723,386 421,925 288,850 140,391 66,561 45,451 55,922 28,720 19,341 10,832 10,558

100.00% 27.34% 25.54% 18.81% 10.97% 7.51% 3.65% 1.73% 1.18% 1.45% 0.75% 0.50% 0.28% 0.27%

PALM BEACH INTERNATIONAL AIRPORT TRAFFIC REPORT for the period ended November 2023 Change in Enplanements by Airline

Nov 2023

Total Enplaned Passengers JetBlue Airways Delta Air Lines American Airlines United Southwest Airlines Frontier Airlines Avelo Airlines Inc Spirit Airlines Allegiant Air, LLC Air Canada Breeze Aviation Group, Inc. Sun Country, Inc. a Minnesota Bahamasair

Nov 2022

Enplaned Passengers

337,237 86,239 79,630 65,093 37,434 26,363 17,394 6,703 6,318 4,605 3,943 1,608 1,448 459

292,933 87,058 63,520 53,939 32,992 22,804 15,163 3,807 5,168 3,826 2,334 1,606 716

Change in Month to Month enplanements Change 44,304 (819) 16,110 11,154 4,442 3,559 2,231 2,896 6,318 (563) 117 (726) (158) (257)

Percentage Change 15.1% -0.9% 25.4% 20.7% 13.5% 15.6% 14.7% 76.1% n/a -10.9% 3.1% -31.1% -9.8% -35.9%

AIRPORTS COUNCIL INTERNATIONAL Monthly Airport Traffic Statistics West Palm Beach, Florida, United States of America Palm Beach International Airport for the period ended November 2023

Nov 2023

Nov 2022

5,122

4,402

136

184

Total Air Transport Movements

5,258

4,586

General Aviation and Other Aircraft Movements

10,616

10,834

Total Aircraft Movements*

15,874

15,420

International Passengers (enplaned + deplaned)

9,577

9,492

Domestic Passengers (enplaned + deplaned)

675,355

583,013

Total Terminal Passengers

684,932

592,505

International Cargo (loaded + unloaded)**

Domestic Cargo (loaded + unloaded)**

2,334

2,431

Total Cargo (loaded + unloaded)**

2,334

2,431

Passenger Aircraft Cargo Aircraft

* Per FAA Tower ** In metric tons as required by ACI reporting standards includes Mail plus Freight

December 2023

FY2023 CONTRACT TRACKING REPORT CONTRACT/VENDOR

CONTRACTURAL EXPENSES

EFF DATE

EXP DATE

RENEWAL (and/or) STATUS

SPORTS COMMISSION

$7,529,171

10/1/22

9/30/27

(2022-1019)

CULTURAL COUNCIL

$14,454,719

10/1/22

9/30/27

(R2022-1017)

FILM & TV COMMISSION

$3,173,063

10/1/22

9/30/27

(2022-1018)

DPBC

$31,327,073

10/1/22

9/30/27

(2022-1024)

SUBCONTRACTS OVER $100,000 PBCFTC Olympusat

$590,000, 118,000 annually Pd in monthly installments

8/1/22

7/30/27

initial five yr. agreement

DPBC-Simpleview, LLC Web Based Services R2022-0636

$106,012 annually, pd monthly at $8,834.33.

10/1/22

9/30/23

4-1 yr renewals

10/1/23

9/30/24

2nd renewal

DPBC-Zimmerman, LLC R2018-1121 -Creative Design

$840,000 annually pd mo. $70,000

10/1/22

9/30/27

1- 5yr. agreement

DPBC-Madden Preprint Media, LLC Website Design

$146,650 phase 1 $98,760 phase 2 Pd monthly at $8,230

10/1/22

9/30/24

initial 2yr agreement with 2 additional 2yr. renewals

DPBC-Zimmerman Agency LLC R2018-1120 Public Relations

$192,000 @ $16,000 mo. optional services not to

10/1/18

9/30/23

one (1) 2-yr renewal one (1) 1-yr renewal with ext. for COVID

4.J.

December 2023 exceed $58,000 for a total of $250,000 Contract Extension

9/30/21 4/1/21

3/31/21 3/31/22

1st Amendment Covid Extension 2nd Amendment one (1) 1-yr extension

4/1/22 4/1/24

9/30/23 9/30/24

3RD Amendment Extended for 6 months

$201,000 annual fee not to 10/1/21 exceed $300,000 including travel 10/1/22 and other out-of-pocket

9/30/22

Initial 1 yr. with 2, 2yr. renewals

9/30/2024

2nd renewal of 2yrs

DPBC-Professional Convention Management Association (PCMA) (sole Source)

$188,080

10/1/22

9/30/23

DPBC-Brand USA

$300,000

May 2023

2024

R2021-0160 R2021-0866 R2022-0637 Culture-Push, Inc. Marketing Services (R2021-0401) (R2022-0788)

CONVENTION CENTER CC-Management Oakview Group

$225,000 annually Plus up to $90,000 Incentive fee

CC-F&B Oakview Group (OVG) (2022-0948)

7/1/17

9/30/23

10/1/22

9/30/27

Extended- In negotiations

DPBC - FOREIGN MARKETING DPBC-Vox International, Inc.

$30,000 annually

(Canada)

DPBC-LMG Management (Germany)

$30,000 annually

2/18/19

2/17/20

initial term, 4-1yr renewals

2/18/20 2/18/21 10/1/21 10/1/22

2/17/21 9/30/21 2/1/23 9/30/24

1st of 4-1yr. renewals

2/18/19

2/17/20

2/18/20

2/17/21

initial term, 4-1yr renewals 1st of 4-1yr. renewals

2nd of 4-1yr renewals 3rd of 4-1yr renewals

December 2023

DPBC-AviaReps

$30,000 annually, each

(Mexico)

Colombia

$30,000 annually

2/18/21 10/1/21 10/1/22

9/30/21 2/1/23 9/30/24

2nd of 4-1yr renewals 3rd of 4-1yr renewals

2/18/19

2/17/20

initial term, 4 – 1yr renewals

2/18/20 2/18/21 10/1/21 10/1/22

2/17/21 9/30/21 2/1/23 9/30/24

1st of 4-1yr. renewals

10/1/21

2/1/23

2nd of 4-1yr. renewals

10/1/22

9/30/24

3rd pf 4-1yr renewals

2nd of 4-1yr. renewals 3rd of 4-1yr renewals

5. OLD BUSINESS

To: Tourist Development Council Fr: Emanuel Perry EP Date: January 8, 2023 Topic: TDC Dashboard January Report–Activity November and FYTD 2024 Bed Tax Collections: November 2023 collected in December @ $6.2M compared to the same month last year @ 6.3M was a decrease of (1%). Actual November was (4%) below Budget and 23% above the prior month @ $5M. Actual November was 12% higher than 2022. Revenue from non-hotels continue to support Bed Tax Collection. FYTD24 Collections @ $14.8M, were lower than last fiscal year to date’s $15.7M by (6%). Fiscal Year to Date collections @ $14.8M is (2%) below of the Approved Budget. FYTD collections of $14.8M, 13% higher than FYTD 2022 collections. _____________________________________________________________________________________ Highlights Key Room Metrics: Rooms Sold for November. 389,314 (1%) lower than last year Rooms Available for November. 571,680 2% higher than last year Hotel Rooms Active Today in the County 19,056 _____________________________________________________________________________________ Occupancy November. 2023 68.1% (2%) down over last year Occupancy November. 2022 69.6% Occupancy November. 2021 67.3% Average Daily Rate November. $242.80 3% higher than Last Year; 70% above 2021 Revenue/Available Room November 2023 $165.32 higher than the prior Nov. by 1% _____________________________________________________________________________________ Hotel Room Net Sales FY24 Year over Year Nov. Increased 4% @ $92M vs $89M Non- Hotel Room Sales FY24 Year over Year Nov. Increased 17% @ $18.9M vs $16.1M Hotel Room Net Sales FYTD 2024 Non- Hotel Room Sales FYTD 2024

Decreased (5%) @ $212M vs $222M Increased 12% @ $44M vs $39M

FYTD 2024 Taxable Revenues Fiscal Year over FY2023 Decreased (2%) @ $256M vs $261M FYTD 2024 Taxable Revenues Fiscal Year over FY2022 Increased 21% @ $256M vs $212M _____________________________________________________________________________________ Palm Beach International Traffic: Total Passengers Nov. 2023 684,932 16% higher than Nov. 2022 Total Estimated Seat Capacity 855,033 26% higher than Nov. 2022 PBI Passengers 12 Month Rolling 7,672,583 17% increase to last year same period _____________________________________________________________________________________ Leisure & Hospitality Employment for Nov. 95,800 1% higher than the same month last year Hotel Employment 11,500 4% higher than last year F&B 61,900 2% higher than last year Arts & Entertainment 22,400 (2%) lower than last year

5.A.1 Palm Beach County Tourist Development Council 2195 Southern Boulevard, Suite 500, West Palm Beach, Florida 33406 D-(561) 233-3130 D-FACSIMILE (561) 233-3113

Tourist Development Council Dashboard Current Fiscal Month 2024 vs. 2023 Fiscal Month 5.A.1 Monthly Gross Bed Taxes Collections (All)

Month-Net Rental Revenue $120,000,000 $105,000,000

$16,132,440

$18,937,004

$7,000,000

$90,000,000

$6,238,680

November-22

November-23

$6,470,595

$5,000,000

$60,000,000

$88,701,375

$91,985,905

$4,000,000 $3,000,000

$30,000,000

$2,000,000

$15,000,000

$1,000,000

November-22 November-23 Net Non-Hotel Room Revenues Net Hotel Room Revenues

November 2023 Net Hotel Sales increased 4% over Last Year, Non-Hotel Sales increased 17% over Last Year

November-23 Budget

December Collections for November 2023 decreased (1%) over Last Year and over last Month increased 23%; (4%) below Budget

Gross Room Nights Available

Gross Monthly Room Nights Sold 700,000

500,000 400,000

$6,321,595

$6,000,000

$75,000,000 $45,000,000

$8,000,000

392,264

389,314

600,000

558,780

571,680

November-22

November-23

500,000

300,000

400,000 300,000

200,000

200,000 100,000

100,000

November-22

November-23

November 2023 Hotel Room Nights Sold decreased (1%) over the same month Last Year.

Monthly PBIA Passengers 800,000 700,000

600,000

684,932 592,505

November 2023 Hotel Room Nights Available for Sale increased 2% over Last Year. 19,056 Rooms Open.

Monthly PBIA Passenger Capacity 1,000,000

855,033

900,000 800,000 700,000

500,000

600,000

400,000

500,000

300,000

400,000

680,677

300,000

200,000

100,000

November-22

November-23

November 2023 Passengers through PBI increased 16% over the same month Last Year.

November-22

November-23

November 2023 Est. Seat Capacity at PBI increased 26% over the same month Last Year.

PBC TDC Monthly Scorecard November FY2024 Report-Nov. 2024 vs 2023

Tourist Development Council Dashboard Fiscal Year 2024 vs. 2023 5.A.1 FY2024 Gross Bed Taxes Collections (All)

FY2024 Net Rental Revenue $300,000,000

$39,234,786

$250,000,000

$44,090,023

$200,000,000 $150,000,000 $100,000,000

$222,098,361

$211,635,882

2023 Fiscal Year

2024 Fiscal Year

$50,000,000 $0

Net Non-Hotel Room Revenues Net Hotel Room Revenues

$18,000,000 $16,000,000 $14,000,000 $12,000,000 $10,000,000 $8,000,000 $6,000,000 $4,000,000 $2,000,000 $0

$15,772,424

2023 Fiscal Year

$14,846,504

$15,154,637

2024 Fiscal Year

Approved FY24 Budget

FYTD 2024 Hotel Net Sales decreased (5%) over Last Year, Non-Hotel Sales increased 12% over Last Year

FYTD 2024 Collections decreased (6%) over Last Year, compared to FYTD 2024 Budget decreased by (2%)

FY2024 Room Nights Sold

FY2024 Room Night Inventory Available

1,400,000 1,200,000

1,132,090

1,072,240

1,000,000

800,000 600,000 400,000

200,000 0

2023 Fiscal Year

2,000,000 1,800,000 1,600,000 1,400,000 1,200,000 1,000,000 800,000 600,000 400,000 200,000 0

2024 Fiscal Year

FYTD 2024 Hotel Room Nights Sold decreased (5%) over Last Year

2023 Fiscal Year

2024 Fiscal Year

Leisure & Hospitality Jobs 120,000

9,000,000 7,000,000

1,733,644

FYTD 2024 Hotel Room Nights Available for Sale increased 3% from Last Year

PBI Passengers 12 Mth Rolling Total 8,000,000

1,691,653

7,672,583 6,588,588

100,000 80,000

6,000,000

5,000,000

11,100

11,500

22,900

22,400

60,500

61,900

November-22

November-23

Arts, Entertainment, and Recreation F&B

60,000

4,000,000 3,000,000

40,000

2,000,000

Accommodations

20,000

1,000,000 0

November-22

November-23

November 2023 Passengers Through PBI is up 17% over Previous 12 Month Rolling Actuals

November 2023 at 95,800 up 1% over Last Year; F&B at 61,900 increased 2%; Arts & Entertainment at 22,400 decreased (2%); Hotels at 11,500 up 4%

PBC TDC Monthly Scorecard November FY2024 Report-Nov. 2024 vs 2023

Tourist Development Council Dashboard Current Fiscal Month 2024 vs. 2022 Fiscal Month 5.A.1 Monthly Gross Bed Taxes Collections (All)

Month- Net Rental Revenue $120,000,000 $100,000,000

$18,937,004 $16,478,749

$6,000,000

$80,000,000

$76,804,015

$91,985,905

$6,238,680

$6,321,595

November-23

November-22

$4,000,000 $3,000,000

$20,000,000

$2,000,000

November-21 November-23 Net Non-Hotel Room Revenues Net Hotel Room Revenues

November 2023 Net Hotel Sales increased 20% over November 2021, Non-Hotel Sales increased 15% over November 2021.

Gross Monthly Room Nights Sold 600,000

$1,000,000 $0

November-21

December Collections for November 2023 were 12% above November 2021 and (1%) below November 2022.

Gross Room Nights Available 700,000 600,000

500,000 400,000

$5,595,556

$5,000,000

$60,000,000

$40,000,000

$7,000,000

369,235

389,314

548,640

571,680

November-21

November-23

500,000 400,000

300,000

200,000

100,000

November-21

November-23

November 2023 Hotel Room Nights Sold increased 5% over November 2021.

November 2023 Hotel Room Nights Available for Sale increased 4% over November 2021. 19,056 Rooms Open.

Monthly PBIA Passengers

Monthly PBI Estimated Seats 1,000,000

800,000

700,000 600,000

684,932

800,000

578,872

715,984

700,000

500,000

600,000

400,000

500,000

400,000

300,000

200,000

100,000

855,033

900,000

100,000

Dec-19 November-21

Dec-22 November-23

November 2023 Passengers through PBI increased 18% over November 2021 for the same month

November-21

November-23

November 2023 Est. Seat Capacity at PBI increased 19% over November 2021.

PBC TDC Monthly Scorecard November FY2024 Report-Nov. 2024 vs 2022

Tourist Development Council Dashboard Fiscal Year 2024 vs. 2022 5.A.1 FY2024 Gross Bed Taxes Collections (All)

FY2024 Net Rental Revenue $44,090,023 $240,000,000 $210,000,000

$18,000,000

$33,817,298

$180,000,000

$14,000,000

$150,000,000

$13,105,228

$12,000,000

$120,000,000 $90,000,000

$15,772,424

$14,846,504

$16,000,000

$178,089,910

$211,635,882

$10,000,000 $8,000,000

$60,000,000

$6,000,000

$30,000,000

$4,000,000

$0 2022 Fiscal Year

2024 Fiscal Year

Net Non-Hotel Room Revenues Net Hotel Room Revenues

$2,000,000 $0 2022 Fiscal Year

2024 Fiscal Year

2023 Fiscal Year

FYTD 2024 Hotel Net Sales increased 19% over 2022, Non-Hotel Sales 30% higher than FYTD 2022

FYTD 2024 Collections increased 13% over FYTD 2022, and (6%) lower than FYTD 2023

FY2024 Room Nights Sold

FY2024 Room Night Inventory Available

1,400,000 1,200,000 1,000,000

2,000,000

1,072,240

990,037

1,800,000 1,400,000

1,200,000 1,000,000

600,000

800,000

400,000

600,000

200,000

400,000

200,000

2022 Fiscal Year

2024 Fiscal Year

FYTD 2024 Hotel Room Nights Sold increased 8% over FYTD 2022

2022 Fiscal Year

9,000,000

7,672,583

2024 Fiscal Year

FYTD 2024 Hotel Room Nights Available for Sale increased 4% from same period 2022

Leisure & Hospitality Jobs

PBI Passengers 12 Mth Rolling Total

7,000,000

1,733,644

1,600,000

800,000

8,000,000

1,663,518

120,000

100,000

6,648,247

80,000

6,000,000 5,000,000

60,000

4,000,000

22,400

57,100

61,900

40,000

3,000,000 2,000,000

20,000

11,500

8,700 21,300

Accommodations

Arts, Entertainment, and Recreation F&B

1,000,000 0

November-21

November-23

November 2024 FYTD Passengers Through PBI increased 15% over FYTD 2022 12 Month Rolling Actuals

November-21 November-23

November 2023 at 95,800 up 10% over 2021 ; F&B at 61,900 up 8%; Arts & Entertainment at 22,400 up 5%; Hotels at 11,500 up 32% from 2021

PBC TDC Monthly Scorecard November FY2024 Report-Nov. 2024 vs 2022

PALM BEACH COUNTY Tourist Development Council Bed Tax Collections

GROSS COLLECTIONS MONTH: INDUSTRY (COLLECTION) SEP (OCT) OCT (NOV) NOV (DEC) DEC (JAN) JAN (FEB) FEB (MAR) MAR (APR) APR (MAY) MAY (JUN) JUN (JUL) JUL (AUG) AUG (SEP) TOTAL FISCAL

YR TO YR 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 % CHANGE 1,370,952 1,621,608 1,973,649 2,178,273 2,438,227 2,461,559 2,214,097 1,978,098 2,987,573 3,997,667 3,533,342 -11.61% 1,635,182 1,857,806 1,989,072 2,725,682 3,083,157 3,303,783 3,314,441 1,996,505 4,522,098 5,453,162 5,074,482 -6.94% 2,516,341 2,751,115 3,640,904 3,594,244 4,200,587 4,035,601 4,372,073 2,444,609 5,595,556 6,321,595 6,238,680 -1.31% 3,323,289 3,785,958 4,777,922 4,875,807 5,731,320 5,630,298 6,089,984 3,800,639 7,958,732 8,269,372 N/A 3,576,572 5,065,319 5,005,030 5,159,226 5,870,815 6,219,210 6,889,246 4,140,905 7,641,298 9,242,905 N/A 5,107,085 6,140,424 6,621,872 6,436,528 7,435,071 7,025,626 7,788,461 5,016,312 9,940,983 11,215,796 N/A 4,746,723 6,690,922 7,868,716 7,734,850 7,768,676 7,895,698 4,406,423 7,334,261 11,422,604 12,050,103 N/A 3,408,662 4,416,637 4,257,059 4,453,561 5,266,893 5,369,516 1,044,080 6,190,058 8,585,252 8,143,081 N/A 2,480,364 3,002,756 3,231,119 3,314,631 3,532,056 3,673,563 1,567,309 5,145,606 6,198,430 5,950,418 N/A 1,910,875 2,512,755 2,643,059 2,933,218 3,031,361 2,883,950 1,877,388 4,579,048 4,488,164 4,757,684 N/A 1,795,741 2,468,872 2,802,300 2,902,478 2,814,249 3,122,264 1,908,008 4,730,560 4,425,280 4,774,673 N/A 1,970,481 2,422,236 2,307,485 2,226,361 2,655,543 2,581,689 1,840,212 3,648,087 4,051,190 4,013,942 N/A $33,842,267 $42,736,409 $47,118,186 $48,534,859 $53,827,955 $54,202,757 $43,311,723 $51,004,689 $77,817,161 $84,190,398 $14,846,504 N/A

YTD % CHANGE -11.61% -8.92% -5.87% N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A

NET COLLECTIONS MONTH: INDUSTRY (COLLECTION) SEP(OCT) OCT (NOV) NOV (DEC) DEC (JAN) JAN (FEB) FEB (MAR) MAR (APR) APR (MAY) MAY (JUN) JUN (JUL) JUL (AUG) AUG (SEP) TOTAL FISCAL

YR TO YR 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 % CHANGE 1,350,387 1,597,284 1,944,045 2,145,599 2,401,654 2,424,636 2,180,886 1,948,426 2,942,759 3,937,702 3,480,342 -11.61% 1,610,654 1,829,939 1,959,236 2,684,797 3,036,909 3,254,226 3,264,725 1,966,557 4,454,267 5,371,364 4,998,365 -6.94% 2,478,596 2,709,849 3,586,290 3,540,330 4,137,578 3,975,067 4,306,492 2,407,940 5,511,623 6,226,771 6,145,100 -1.31% 3,273,440 3,729,168 4,706,253 4,802,670 5,645,350 5,545,843 5,998,634 3,743,630 7,839,351 8,145,332 N/A 3,522,924 4,989,339 4,929,954 5,081,838 5,782,752 6,125,922 6,785,908 4,078,792 7,526,678 9,104,261 N/A 5,030,479 6,048,317 6,522,543 6,339,980 7,323,545 6,920,242 7,671,634 4,941,067 9,791,868 11,047,559 N/A 4,675,522 6,590,558 7,750,685 7,618,827 7,652,146 7,777,262 4,340,327 7,224,248 11,251,265 11,869,351 N/A 3,357,532 4,350,388 4,193,203 4,386,757 5,187,889 5,288,974 1,028,419 6,097,207 8,456,473 8,020,934 N/A 2,443,159 2,957,714 3,182,652 3,264,911 3,479,075 3,618,460 1,543,799 5,068,422 6,105,454 5,861,162 N/A 1,882,212 2,475,064 2,603,413 2,889,219 2,985,891 2,840,691 1,849,227 4,510,362 4,420,841 4,686,319 N/A 1,768,805 2,431,839 2,760,266 2,858,941 2,772,036 3,075,430 1,879,388 4,659,602 4,358,901 4,703,052 N/A 1,940,924 2,385,903 2,272,873 2,192,966 2,615,710 2,542,964 1,812,609 3,593,366 3,990,422 3,953,733 N/A $33,334,633 $42,095,363 $46,411,412 $47,806,836 $53,020,535 $53,389,716 $42,662,047 $50,239,619 $76,649,903 $82,927,542 $14,623,807 N/A

YTD % CHANGE -11.61% -8.92% -5.87% N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A

5.A. - 1.a.