Tourism Toronto | Annual Report 2016

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ANNUAL REPORT

2016 TOURISM TORONTO 2016

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TRAVEL DESTINATION FOR 2016 – The New York Times

COME FROM AWAY premieres in Toronto, goes on to Broadway and receives 7 Tony nominations

WAS A HUGE YEAR FOR TORONTO ARTISTS

THE WEEKND’s Starboy debuts at No. 1 on Billboard charts BIEBER becomes the first artist ever to reach 10 billion views on YouTube DRAKE’s Views debuts at No. 1 on Billboard, selling more than 600,000 copies on its first day. First album ever to achieve 1 billion streams on Apple Music.

Most-streamed artist of 2016 on Spotify with 4.7 billion individual plays. Receives Key to the City from Mayor Tory.

SHAWN MENDES made the 30 most influential teens list in 2016 and replaced himself on the no. 1 spot on Billboard

TORONTO SPORTS WIN BIG

ARTS + CULTURE

LUMINATO celebrates 10 years by taking over the Hearn Toronto playwright Ins Choi’s KIM’S CONVENIENCE premieres on CBC 5 years after debut at Fringe Festival

Toronto hosts first NBA All-Star Game outside U.S. Raptors win Atlantic Division and advance to the Eastern Conference Finals Blue Jays advance to American League Championship Series TFC celebrates 10th Season and wins Eastern Conference Final Milos Raonic advances to the Wimbledon finals Penny Oleksiak wins 4 medals and claims Lou Marsh Trophy as Canada’s Athlete of the Year World Cup of Hockey takes place in Toronto Toronto hosts the 104th Grey Cup Ontario Summer Games come to Mississauga

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TORONTO ANIMALS GO WILD Capybaras on the run & baby pandas go viral

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PRIDE PARADE

Prime Minister Justin Trudeau, Ontario Premier Kathleen Wynne and Toronto Mayor John Tory all march in Toronto’s Pride Parade for the first time

TORONTO FILM, TV AND DIGITAL INDUSTRY HITS $2 BILLION IN 2016.

FILMING HIGHLIGHTS INCLUDE: Stephen King’s IT • Molly’s Game • Handmaid’s Tale • Downsizing • American Gods • Suits • Orphan Black

NEW STORES IN TORONTO Saks Fifth Avenue Nordstroms UNIQLO Canada Goose Flagship Simons

6 OF TOP 10 BEST CANADIAN RESTAURANTS LOCATED IN TORONTO

Hi

REBEL NIGHTCLUB Goodbye

HONEST ED’S TOURISM TORONTO 2016

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CONTENTS 5 7 10 12 15 17 18 19 20 23

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PRESIDENT’S LETTER CANADA’S DOWNTOWN THE TORONTO VISITOR ECONOMY VISITORS FROM KEY OVERSEAS MARKETS BUSINESS EVENTS LEISURE TRAVEL FINANCIALS MEMBERS + PARTNERS CORPORATE SOCIAL RESPONSIBILITY BOARD OF DIRECTORS + EXECUTIVE TEAM

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2016 WAS A REMARKABLE YEAR FOR TORONTO, AND NOT FOR JUST ONE REASON.

It was a year of sport events and excitement, beginning with the NBA All-Star Game as well as the Ontario Summer Games in Mississauga, the World Cup of Hockey, the Grey Cup and the World Junior Hockey Championships. Add to that the coast-to-coast embrace of the Raptors and Blue Jays, as they both drove all the way to the conference finals, and Toronto FC’s thrilling MLS Championship Game right here in Toronto.

It was a year in which Toronto musicians topped global charts and the city’s theatre community launched the next big Broadway musical. Hundreds of new restaurants opened and new retailers opened featuring designs and products from around the world and from creators right here.

The year saw Microsoft host its most successful World Partner Conference here with nearly 17,000 delegates, major international congresses like the Kiwanis International and Alzheimer's Association, and over 800 more meetings that brought 339,000 delegates to our region.

It was a year of tourism growth and success for the local businesses that make up the visitor economy. Toronto remains the most-visited destination in Canada with a record of nearly 15 million overnight visitors. Those visitors, as well as same-day travellers, spend more than $8 billion here, driving a vital sector of the regional economy.

Most encouragingly, we are seeing the right kind of growth as international travel continued to surge, bringing more and more new customers to experience Toronto and then become ambassadors who share their stories and fuel future growth.

It was also a year of focus and alignment for Tourism Toronto and our partners. We rebuilt our destination story as Canada’s Downtown to sharpen our unique position in the world. And we integrated our sales and marketing, anchored by the strong brand, so that we plan and execute in each of our key global markets effectively, efficiently and collaboratively.

Our community, and our team, have much to build on. I am grateful to our government and industry partners for their ongoing support and to our dedicated staff team who work so hard and so proudly every day to Lead the World to Toronto – Canada’s Downtown – Growing our Visitor Economy.

Johanne R. Bélanger President and CEO

LEAD THE WORLD TO TORONTO – CANADA'S DOWNTOWN – GROWING OUR VISITOR ECONOMY. TOURISM TORONTO 2016

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2016 In-House Design Awards winner: Tourism Toronto Branding Project The Association of Registered Graphic Designers (RGD)

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CANADA’S DOWNTOWN

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Toronto isn’t just a big global city; it’s a big global city that is distinctly Canadian.

There is no place quite like Toronto.

The word “TORONTO” stands tall in front of City Hall and evokes passionate pride among residents and admiration around the world. It is without a doubt one of the most exciting urban destinations on the continent and is earning global recognition as one of the world’s great cities.

To inspire people to visit, to meet here, and to return, our story must be compelling and direct, confidently staking our unique place in the world. Quite simply, Toronto is Canada’s Downtown. Those two words are equally important. This isn’t just a big global city; it’s a big global city that is distinctly Canadian.

This is the right time to connect our story to Canada. We are part of a special country, at a special time. Canada is seeing impressive growth in tourism arrivals because this much is clear – people around the world want more Canada.

International travellers tend to think in terms of countries they will visit. As Canada’s largest city and most-visited destination, Toronto is very much at the heart of the Canadian experience. It's home to the biggest events, the most pro sports, the most theatre, restaurants and iconic shopping, the financial, cultural, media and academic centre of the country. You can experience the best of the world through the

food, festivals, culture and neighbourhoods, and also the best of Canada from hockey to art to local food, all viewed through that distinctly Canadian progressive and inclusive lens.

That’s Canada’s Downtown. It’s a confident and compelling story that powers all of our sales and marketing, from leisure travel to conventions, from drive markets to global capitals. With a unified look, feel and identity, Toronto has a strong brand story and clarity of message that pulls all the breadth and diversity of Toronto’s experiences into a single, memorable and meaningful idea so that Toronto stands out.

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IT’S THE OPPOSITE OF A COOKBOOK.

1 LITTLE BOOK. 150 BIG THINGS TO LOVE ABOUT CANADA’S DOWNTOWN.

From Drake to bacon, read it all at

SeeTorontoNow.com/150BigThings Find 100s of delicious places to dine out in Canada’s Downtown at

SeeTorontoNow.com/FoodandDrink

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SCREEN TIME. TRIP PLANNING.

THEY WON’T KNOW THE DIFFERENCE. Find games, videos and activities to start your child’s journey before you even board the plane.

Yo-Toronto.com

SEE IT. SNAP IT. SHARE IT. Around every corner, down every street, and in every neighbourhood, there’s something that begs to be shared in Toronto.

#SeeTorontoNow

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THE TORONTO VISITOR ECONOMY $

27 MILLION

14.9 MILLION OVERNIGHT VISITORS 6.3 %

OVERNIGHT VISITORS TO TORONTO DOMESTIC

U.S. OVERSEAS TOTAL

$8.1 BILLION

SAME DAY VISITORS 4.7 %

2015

2016

CHANGE

VISITORS

9.80

10.08

2.9%

SPENDING ($B)

$2.22

$2.42

8.9%

VISITORS

2.47

2.83

14.4%

SPENDING ($B)

$1.32

$1.60

21.0%

VISITORS

1.75

2.01

14.7%

SPENDING ($B)

$1.49

$1.81

21.3%

VISITORS

14.03

14.92

6.4%

SPENDING ($B)

$5.03

$5.82

15.7%

TOTAL VISITOR SPEND 17 %

3,000,000 2,500,000

ITORS

U.S. VIS

2,000,000 1,500,000

S ITOR

S VIS RSEA

OVE

1,000,000 500,000 0

Note: Figures above are Tourism Toronto estimates based on Statistics Canada data.

2013

2014

2015

2016

VISITOR GROWTH FROM U.S. AND OVERSEAS

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IN 2016 A RECORD NUMBER OF ROOM NIGHTS WERE SOLD IN THE TORONTO REGION, SURPASSING 10 MILLION FOR THE FIRST TIME.

10,038,481 75.4%

71.8%

71.4%

FASTEST-GROWING HOTEL OCCUPANCY IN NORTH AMERICA

2016

2015

2014

TOTAL ROOM NIGHTS SOLD IN 2016 ( 4%)

HOTEL OCCUPANCY % 10

100.0 90.0 80.0 70.0 60.0 50.0 40.0 30.0 20.0 10.0 0.0

8 6 4 2

JAN

FEB MARCH APRIL

MAY

JUNE

2015

JULY

AUG

SEPT

OCT

NOV

2016

HOTEL OCCUPANCY BY MONTH (%)

DEC

0

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

ROOM NIGHTS SOLD (MILLIONS) 2004-2016

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VISITORS FROM KEY OVERSEAS MARKETS

NETHERLANDS 35,183 +20.4%

(THOUSANDS) 320 300 280 260 240 220 200 180 160

MEXICO

140

43,706 +15.8%

120 100 80 60 40

BRAZIL

20

57,421 -2.0%

0 CHINA

U.K.

INDIA

S. KOREA

2015

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JAPAN

GERMANY FRANCE

2016

ITALY

AUSTRALIA

BRAZIL

MEXICO

FRANCE 78,551 -1.7%

ITALY

78,456 +7.5%

U.K.

279,216 +17.4%

GERMANY

OVERNIGHT VISITORS FROM THE TOP 6 PRIORITY OVERSEAS MARKETS

94,879 +13.1%

Q4 16%

13%

17%

12%

18%

Q1

Q4

Q1

Q4

Q2

Q2

26%

Q3

97,154 +8.3%

S. KOREA 97,899 +36.6%

Q4

20%

Q1

15%

302,365 +16.1%

INDIA

122,323 +14.6%

AUSTRALIA

26%

43%

CHINA

Q1

Q4

19%

20%

Q1

18%

Q2

24%

Q3

43%

JAPAN

VISITOR SPENDING CHINA

Q3

Q4

13%

Q2

Q3

GERMANY

U.K.

JAPAN

28% 42%

44%

Q1

15%

Q2

Q3

39%

Q2

Q3

27%

29%

33%

MEXICO

BRAZIL

2016 ($)

CHANGE

CHINA

273,384,000

+23%

U.K.

222,871,000

+24%

JAPAN

93,376,000

+15%

GERMANY

78,476,000

+20%

MEXICO

44,990,000

+23%

BRAZIL

43,012,000

+4%

74,813 +6.4%

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TORONTO WELCOMES

TORONTO WELCOMES

AUGUST 2 - 4, 2016

APRIL 27 – 30, 2016

Government Finance Officers Association 2016 Annual Conference

A Destination Marketing Partnership with support from the Greater Toronto Hotel Association.

June 23 – 26, 2016

A Destination Marketing Partnership with support from the Greater Toronto Hotel Association.

A Destination Marketing Partnership with support from the Greater Toronto Hotel Association.

2016

CONVENTIONS + SALES EVENTS

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JANUARY

• SHOPPERS DRUG MART • PCMA • TÊTE-À-TÊTE

FEBRUARY

• NATIONAL BASKETBALL ASSOCIATION • CONFEC RED • IAPCO AGM • CESSE CEO MEETING

MARCH

• LITTLE NATIVE HOCKEY LEAGUE • PROSPECTORS & DEVELOPERS ASSOCIATION OF CANADA • NYSAE • CSTA SPORTS CONGRESS • EXPERIENT ENVISION

APRIL

• AMERICAN ACADEMY OF COSMETIC DENTISTRY • ONTARIO PUBLIC SERVICE EMPLOYEE UNION EVENT • NASC 2016 • IMEX FRANKFURT TRADESHOW

MAY

• PERFECT CHINA INCENTIVE GROUP • GOVERNMENT FINANCE OFFICERS ASSOCIATION • AMERICAN COLLEGE OF SURGEONS • CONFERENCE DIRECT CDX • MEXICO SALES MISSION

BUSINESS EVENTS Toronto’s appeal as a place to meet and compete continues to grow as evidenced by the 23 citywide events booked for future years in 2016. These events, scheduled to come to the Toronto region between 2017 and 2024, include large U.S. and international medical and academic conferences, corporate meetings from legal to technology, prestigious incentive travel groups and major sport tournaments and will bring a combined total of 433,600 delegates and more than $494 million in visitor spending.

In total, Tourism Toronto booked meetings totaling more than 580,000 future room nights and setting a strong foundation of business for future years.

Throughout the year Tourism Toronto and its partners worked together to host and more than 800 meetings, providing each with industry-leading client service. Many of these events, including the NBA All-Star Game, Microsoft Worldwide Partner Conference and Alzheimer's Association, reported some of their best attendance and ranked their Toronto meeting among their most successful ever.

HOSTED IN 2016

844

TOTAL MEETINGS

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VISITOR SPEND

$344,590,620 88 542,508 207 TRADESHOWS AND IN-MARKET EVENTS

PROSPECTS DELIVERED THROUGH FAMS AND SITE VISITS

CITY-WIDE CONVENTIONS

ROOM NIGHTS

FUTURE BUSINESS SECURED IN 2016

23 433,591

CITYWIDE EVENTS BOOKED

FUTURE DELEGATES

583,356 FUTURE ROOMS NIGHTS CONFIRMED

$494,150,000 PROJECTED VISITOR SPEND

JUNE

• WORLD FEDERATION

OF PEDIATRIC INTENSIVE & CRITICAL CARE • KIWANIS INTERNATIONAL • PCMA EDUCATION CONFERENCE • UK SALES MISSION

JULY

• MICROSOFT WORLDWIDE PARTNER CONFERENCE • ALZHEIMERS ASSOCIATION • KNIGHTS OF COLUMBUS • SANT NIRANKARI • CITAP SUMMER EVENT • MICE INDIA & LUXURY TRAVEL

AUGUST

• ONTARIO SUMMER GAMES

• INTERNATIONAL MASS SPECTROMETRY FOUNDATION • ASAE ANNUAL MEETING • INCENTIVEWORKS • MARITZ COLLABORATE

SEPTEMBER OCTOBER • WORLD CUP OF HOCKEY • TIFF FAM • CDX FALL

• IMEX AMERICA • CONNECT FAITH (REJUVENATE CONFERENCE) • CSAE ANNUAL CONFERENCE AND SHOWCASE

HIGHLIGHTS • LITTLE NATIVE HOCKEY LEAGUE MULTIPLE YEARS 2017-2021 • JEHOVAH'S WITNESSES JULY 2017 • NU SKIN DAILY-USE & HEALTH PRODUCTS CO., LTD. APRIL 2018 • FEDERATION OF CANADIAN MUNICIPALITIES JUNE 2020 • MODERN LANGUAGE ASSOCIATION JANUARY 2021 • AMERICAN STATISTICAL ASSOCIATION AUGUST 2023 • AMERICAN ANTHROPOLOGICAL ASSOCIATION NOVEMBER 2023

NOVEMBER

• GREY CUP • FICP ANNUAL CONFERENCE • ICCA ANNUAL CONGRESS • PCMA INNOVATIONS CONFERENCE

DECEMBER

• IIHF WORLD JUNIOR HOCKEY CHAMPIONSHIP • LEADERS CIRCLE ANNUAL APPRECIATION DINNER • ASSOCIATION FORUM OF CHICAGOLAND

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OF MISSI FICIAL SS VISITOAUGA GUID R E 2016/2 017

mississauga

Be on our next cover!

Details on page 80

TRAIL BLAZING

discovermississauga.ca

2016 MARKETING + LEISURE TRADE SALES

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JANUARY

• TORONTO MAGAZINE & TORONTO VISITOR GUIDE • TORONTO ESCAPES PROGRAM • DRIVE MARKETS WINTER CAMPAIGN • OTTAWA & LONDON MEDIA MISSION • CHINA TRADE MARKETING PARTNERSHIP • NTA & ABA TRADE MARKETPLACES

FEBRUARY

APRIL

MARCH

MAY

• MISSISSAUGA & BRAMPTON VISITOR GUIDES • DETROIT MEDIA MISSION • FOOD & DRINK MAGAZINE • US/CANADA FAMILY PRESS TRIP • CHINA TRADE PARTNERS ROADSHOWS • JAPAN SALES MISSION • ITB BERLIN

• DRIVE MARKETS SPRING CAMPAIGN • CANADA MEDIA MARKETPLACE • CHINA & JAPAN MEDIA MISSION • US TRADE PARTNER MARKETING • DRIVE MARKETS SUMMER CAMPAIGN • TBEX N.A. CONFERENCE • NYC MEDIA EVENT • GERMANY & LONDON MEDIA MISSION • RENDEZVOUS CANADA • ALWAYS ON UK TRADE PARTNER

JUNE

• YO-TORONTO.COM KIDS’ WEBSITE • TORONTO STOPOVER PROGRAM • DESTINATION CANADA MEXICO CAMPAIGN • WASHINGTON D.C MEDIA EVENT • HARLEM GLOBETROTTERS AND DELTA AIRLINES

LEISURE TRAVEL

To bring the new Canada’s Downtown brand to life required a year-long commitment to build deep and compelling content and use technology and partnerships to ensure it reached our highest potential customers. Strong content like Yo-Toronto, our innovative new web site designed for kids, new e-publications and directed content through media partnerships in our drive markets all helped build more awareness and demand for Toronto.

An increased focus on promoting the magic of the holiday season is helping drive more business in the critical winter months.

A heightened focus on partnerships led to promising new programs like the Toronto Stopover with Air Canada and other marketing partnerships with a wide range of organizations including Major League Baseball, Porter Airlines, Universal Music and Twitter. Joint-marketing partnerships with top tour operators help to carry Toronto’s story to travellers in overseas markets and provide seamless opportunity for travellers to buy and plan their trip. These programs are supported by a new commitment to consumer marketing in overseas markets alongside Destination Canada, Ontario Tourism and other partners.

JULY

• PRIDE PRESS TRIP • MLB AND MAPQUEST PARTNERSHIP

AUGUST

• DRIVE MARKETS FALL CAMPAIGN • CANADIANA PRESS TOUR • STUDENT & YOUTH TRAVEL ASSN MARKETPLACE

SEPTEMBER

LEISURE TRADE

413

613

MEMBER REFERRALS

SeeTorontoNow.com

MARKETING + COMMUNICATIONS TOTAL WEBSITE VISITS

5,857,315 HOTEL/ATTRACTION SEARCHES

820,497 VISITS – INTERNATIONAL SITES

664,860

• DESTINATION CANADA UK CAMPAIGN • DESTINATION CANADA MEXICO CAMPAIGN • DESTINATION CANADA BRAZIL CAMPAIGN • NATIONAL LESBIAN AND GAY JOURNALISTS ASSOCIATION (NLGJA) CONFERENCE • GERMAN TRADE PARTNER MARKETING • NEW YORK TRADE SALES MISSION

OCTOBER

• GOMEDIA CANADA • NYC MEDIA MISSION • SHOWCASE CHINA • FOCUS JAPAN • BIENVENUE QUEBEC

TOTAL FAMILIARIZATION & PRODUCT TOURS

SOCIAL COMMUNITY

368,035

TABLET

11%

FOLLOWERS/SUBSCRIBERS EARNED MEDIA VALUE CANADA U.S. OVERSEAS LATIN AMERICA TOTAL

$8,210,000 $12,600,000 $15,300,000 $5,900,000 $42,100,000

MEDIA HOSTED

701

NOVEMBER

• DRIVE MARKETS HOLIDAY CAMPAIGN • HOLIDAY PRESS TOUR • WORLD TRAVEL MARKET – LONDON • CHINA TRADE MARKETING PARTNERSHIP • ONTARIO MOTORCOACH ASSOCIATION MARKETPLACE

MOBILE

46%

DESKTOP

43%

DECEMBER

• ALL CANADIAN, ALL IN TORONTO MAGAZINE • CITAP

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FINANCIALS

REVENUE Membership & Partnership 7%

Provincial Funding 28%

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Other 1%

EXPENSES

Finance & Administration 12%

GTHA Funding 64%

International Leisure Trade 7%

Marketing & Communications 45% Business Events 36%

MEMBERS + PARTNERSHIPS

Transportation 3% Retail 9%

Accomodations 8% Affiliated Organizations 5%

964 MEMBERS

Restaurants & Nightlife 16% Receptive Tour Operators 1%

Attractions 33%

Meeting Services 11% Meeting Facilities 11% Industry Suppliers 3%

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NEW MEMBERS

Masai Ujiri, General Manager of the Toronto Raptors accepting the 2016 Presidents’ Award from Johanne R. Bélanger (President and CEO of Tourism Toronto) and Terry Mundell (President and CEO of GTHA).

The Presidents’ Award KEY MEMBER EVENTS IN 2016 • Spring Networking Event, Cibo Wine Bar • WBEY (We've Been Expecting You) Spring Session • Content & Social Media Workshop • GTHA/Tourism Toronto 62nd Annual Golf Tournament • Celebrate Ontario – Grant Application Workshop • WBEY (We've Been Expecting You) Fall Session • Autumn Networking Event, La Maquette • Annual General Meeting, Metro Toronto Convention Centre

Presented jointly by Tourism Toronto and the Greater Toronto Hotel Association, the Presidents’ Award recognizes an organization from outside the tourism sector that helps raise Toronto’s profile and enhance the experience for visitors.

The 2016 Presidents’ Award was presented to the Toronto Raptors and its We The North campaign for “Reclaiming the North as the Coolest Place in Sports."

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CORPORATE SOCIAL RESPONSIBILITY RELAX, RECHARGE, RENEW PROGRAM Tourism Toronto’s signature program provides parents of children with special needs a much deserved break. Weekend packages are offered nearly every weekend of the year that include a limousine pick up, a two-night hotel stay, tickets to museums and other attractions, and meals at local restaurants.

OVER 500 FAMILIES

HAVE PARTICIPATED IN THE AWARD WINNING PROGRAM SINCE IT LAUNCHED IN 2008.

THANK YOU to all who make this possible including the remarkable respite care facilities Safehaven, Holland Bloorview Kids Rehabilitation Hospital, Community Living and Erinoakkids AND our generous partners:

• Amsterdam Brewhouse • Art Gallery of Ontario • Badali Bar and Cucina • Bata Shoe Museum • Bennington Worldwide Chauffeured Transportation • Casa Loma • Chelsea Hotel, Toronto • City Sightseeing Toronto • CN Tower • Courtyard Toronto Downtown • Distillery Restaurants Corp.

• Dufflet® Pastries • Fairmont Royal York • Four Seasons Hotel Toronto

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• Hilton Toronto • Hockey Hall of Fame • Holiday Inn Toronto Bloor Yorkville • Holiday Inn Toronto Downtown Centre • The Hot House Restaurant and Bar • InterContinental Toronto Centre • Irish Embassy Hospitality Group • Marché Restaurant • Mariposa Cruises • Marriott Toronto Downtown Eaton Centre • Medieval Times Dinner & Tournament • Novotel Toronto Centre • Oliver & Bonacini Restaurants • Park Hyatt Toronto

• Quinn Hospitality Group • Radisson Admiral Hotel – Toronto Harbourfront • Renaissance Toronto Downtown Hotel • Ripley’s Aquarium of Canada • The Ritz-Carlton Toronto • Royal Ontario Museum • Sheraton Centre Toronto Hotel • Soulpepper Theatre • Steam Whistle Brewing • The Strathcona Hotel • Toronto Garlic Festival • Toronto Marriott Bloor Yorkville • The Westin Harbour Castle

I would like to thank all the people behind this amazing program for parents and caregivers of special needs children. Thank you so much! -Ana

From the bottom of our hearts, we would like to say thank you to the sponsors and everyone involved who made this trip possible for us. -Indrawattie

We usually do not take time for ourselves, but this program has given us the opportunity to do that. It brought to mind our dating years. We are thankful to Tourism Toronto and deeply appreciative the generosity of all your partners in the hospitality community, who make this program possible. There are still so many people who have kind hearts.

-Filomena

I know there are many families in our community very deserving of a ‘time-out’, and I feel so humbled and thankful to have been granted this privilege. -Jackie

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- YO-YO MA

TOP PLACES TO GO IN 2017 - BLOOMBERG

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BOARD OF DIRECTORS Peter Doyle, Chair General Manager Ripley’s Aquarium of Canada

Michael Copeland President & CEO Toronto Argonauts Football Club

Barry Smith President & Chief Executive Officer Metro Toronto Convention Centre

Johanne R. Bélanger, President & CEO Tourism Toronto

Peter Kingsbury General Manager Courtyard by Marriott Toronto Airport

Muriel Solomon Chief Marketing Officer Tennis Canada

Andy Loges General Manager Hilton Toronto

Bonnie Strome General Manager Park Hyatt Toronto, Chair GTHA

Heather McCrory, Past Chair Executive Vice President Operations, North & Central America Accor Hotels Robert Housez, Vice-Chair General Manager Chelsea Hotel Toronto

Terry Mundell President & CEO Greater Toronto Hotel Association

Nick Eaves, Treasurer Chief Venues & Operations Officer Maple Leaf Sports & Entertainment

Riley O’Connor Chairman Live Nation Canada

Maurice Bitran CEO Ontario Science Centre

Chris Overholt Chief Executive Officer & Secretary General Canadian Olympic Committee

Richard Wajs President & CEO TWC International Executive Search Dianne Young Chief Executive Officer Exhibition Place

EXECUTIVE TEAM Johanne R. Bélanger, President and Chief Executive Officer Rocco Fazzolari, Vice President, Finance and Administration Tara Gordon, Vice President, Business Events Roseanne Longo, Vice President, International Leisure Trade Sales Andrew Weir, Executive Vice President and Chief Marketing Officer

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FUNDING PROVIDED BY:

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