The153rdOpen/RoyalPortrushGolfClub/13th–20thJuly2025
Are you ready for The Open? GettingyourbusinessreadyforThe153rdOpen
Portrushissettocomealivefrom13thto20thJuly2025 whenThe153rdOpen-golf’soriginalChampionship returnstoRoyalPortrushandyourbusinesscanbenefit!
Itmayhavetaken68yearsforTheOpentoreturnto NorthernIrelandin2019,butitwasmorethanworththe wait.TheOpenwillnowreturntoRoyalPortrushthisyearfor The153rdOpen.Therewillbeanunprecedentedmedia focus,manyhundredsofthousandsofspectators,ahuge globalTVaudienceandanatmosphereofcelebration.We needtoworktogethertoembraceTheOpen,showcaseour giantspiritandpresentNorthernIrelandasawordclass golfingandvisitordestination.
ThisguidehasbeendevelopedbyTourismNIandCauseway CoastandGlensBoroughCounciltoaidlocalbusinessesin maximisingthecommercialpotentialaroundThe153rd Open.
Itisgolf’soriginalmajorchampionshipandtheonlyone heldoutsideoftheUS.Itdoesn’tgetanybiggerthanthat. Foryourlocalbusiness,let’sreallysavourthisandmakethe mostofeveryopportunityitbrings.Thisbookletgivesyou ourtop10tipsonhowyoucanengagewithThe153rdOpen, before,during,andafter…startingtoday.
The148thOpen,heldatRoyalPortrushin2019,becamethe biggestsportingeventeverheldinNorthernIreland, deliveringacombinedeconomicandmediabenefitofmore than£100milliontotheregion.
Nowit'stimeforustogetreadyfortheworldstage onceagain.
NorthernIrelandishugeinthegolfworld.It’samazinga regionsosmallcanproducesomanyworld-class golfers.Andourcoursesarewellabovepartoo.We’ve gotsomeofthebestintheworldandover90intotal,all somehowsqueezedintoabout5,460sqmilesoflush landscape.
Itmeansthisplacereallyexcitesgolfvisitors.Andwe shouldallbeexcitedaboutthat.Golftourismdrives moneyintolocalbusinessesandoureconomy.In2024 thevalueofgolftourisminNorthernIrelandwas estimatedover£70m,thehighestyearonrecord!
£70m+totaleconomicimpactin2024.
29,000out-of-statevisitors.
1-2Weeks–53%ofgolfvisitorsstaybetween1and2 weeks.
£85mperannumistheeconomicimpacttargetfor golftourismbytheendof2030.
59%ofvisitinggolfersin2023werereturnvisitors. KeygolfmarketsareNorthAmerica,GreatBritain, RepublicofIreland,Europe,NordicsandGermany.
How to Get Involved With Golf Marketing All Year Round TourismNorthernIrelandhasarangeofmarketingplatformstohelppromoteyourbusinessto thegolfmarket:
GolfMarketingCampaigns Submityour‘stayandplay’packagewithanofferthatwillappealtothetargetgolfmarket.All suitableofferswillbeshowcasedinthecampaignandondiscovernorthernireland.com.
Content TourismNIhasaNorthernIrelandandRepublicofIrelandDestinationPRTeamandaSocial MediaTeamwitharangeofoutletsforgolf-relatedcontent.Letusknowaboutnewproduct developments,amateurcompetitions,orinterestingstoriesthatgolfvisitorswillfind engaging.Formoredetails,contactgolf@tourismni.comtojointhedatabase.
Discovernorthernireland.com NorthernIreland-basedgolftourismbusinessescanpromotethemselvesforfreethroughour consumerwebsite,whichreceivesover3millionvisitorsperyear.Thegolfsectionincludes ideasforitineraries,coursestoplay,off-courseactivities,andgolf-friendlyaccommodation. FindoutmoreatPromoteyourbusinessonDiscoverNI.com
GolfTrade&ConsumerShows GolfTradeShowsprovideaplatformtopromoteyourbusinesstotouroperatorswho programmeNorthernIrelandongolfitineraries.Consumershowsenableyoutoselldirectlyto golfersandpotentialvisitors.Keyshowsinclude:
PGAShow,Orlando,January
NordicGolfTravelMarket,February
RheinGolf,Germany,February
BMWWentworth,UK,May
NorthAmericanConvention,USA,June
IrishOpen,Ireland,July
NIOpen,GalgormResort,August
IGTOAAnnualConference,IslandofIreland,October
InternationalGolfTravelMarket,Europe,October
TourismNIworksalongsideothertourismbodies,includingTourismIrelandandFáilteIreland, atvariousgolfevents.Toreceivenotificationsoftheseevents,contactgolf@tourismni.com.
TourismIreland-IndustryOpportunitiesWebsite ThiswebsiteisadynamictoolforNorthernIreland'sgolftourismindustry,providing“alwayson”accesstoaglobalaudience.Registerforupdatesat tourismireland.com/industryopportunities.
Remember,golfvisitorsaremainlyfromoverseas,soTourismIreland’splatformsarevital. Makethemostofthesemarketingplatformsforyourbusiness.
Who are your Golf visitors OurGolfTourismStrategicVisionidentifiesourgolfvisitorsalignedto keygeographicalmarketsandtheirneeds.
Let’sfindoutmoreaboutthem
TrophyHunters
Market: PredominantlyNorth America
Motivations/Needs:
Tickingtheboxof
famouscourses
Notpricesensitive
Highvalueexperiences
Directflights
4*/5*accommodation
Longleadtimes
Roleoftouroperators
crucial
BestofNorthernIreland
itineraries
FourBalls Market: European,GBandROI
CouplesGolf
Market: GB,ROI,Germany& Scandinavia
Motivations/Needs:
Newexperiences
Bookindependently
Pre-bookedteetimes
Happytocombinelinks &parkland
Opportunitytopackage parkland
InterestinotherNI experiences
Motivations/Needs:
Opentoshortbreaks andlongerstays
Happytocombine links&parkland
Emphasisonqualityof parklandexperience
GenuineNIexperience
Hospitalityand cultureimportant
Historical/boutique
accommodation
Tailoredprogrammes
Memorable experiences
ValueGolfSeekers
Market: GB,ROI
SocietyGolf Market: GB,ROI
CorporateGolf Market: GB,ROI
Motivations/Needs:
Valueformoney
Qualityofexperienceis important
Travelingroups
Pre-bookedteetimes
Happytocombinelinks &parkland
Emphasisonqualityof parklandexperience
Foodanddrink
important
Shortbreaks
Latebookingscommon
Directaccess
New/undiscovered experiencestotry
Motivations/Needs:
Travelingroups
Pre-booked&flexible
teetimesrequired
Happytocombinelinks andparkland
Valueformoney
Qualityexperience
3*plusaccommodation
Friendlywelcome
Motivations/Needs:
Decisionmadeby SeniorManagement Team
Notpricesensitive Corporatemeetings
Resortgolfpackages
Addonpackages
Availabilityof experiencesforthe predominantlymale market
The Open in Numbers £100Million+
Combinedeconomicandmediabenefit fromhostingtheChampionship 600 Journalistsfromallovertheworld willbecoveringtheChampionship
Over150 CountriesbroadcastTheOpen
80Million TVaudiencethatwatchTheOpeneveryyear
Know how to keep up-to-date and become an Open expert
Signuptooneclub.golfformoreinformationaboutTheOpen. The“News”sectiononTheOpen’sofficialwebsitehasconciseandupto-dateinformationonTheOpen,alongwithinterviewsand announcementsatTheOpen.com/news.
Keepup-to-datebyfollowing@TheOpenonXorlikeTheOpenon FacebookatThe-Open-Championship.Thelinkscanbefoundatthe footerofthehomepageTheOpen.com.
Know what resources are available Helpyourguestspreparefortheirday.Spectatorinformation,including detailsaboutplanningforthevisit,gettingthere,accessibility,and frequentlyaskedquestions,isavailableatPlanYourDay|The153rdOpen.
Talk to your Staff Newsletters CirculateTheOpennewslettersaroundyourteamorprintacopyandputit onyourstaffnoticeboard.
TeamMeetings It'snotjustaboutyoubeingfamiliarwithTheOpen,makesurethestaff aroundyouarejustasawarebyhostingmeetingswhereTheOpenisonthe agenda.
TheOpenExpert Onepersoncantakeresponsibilityforbeingtheexpertsootherstaff membersknowwhotocometoforinformation.
App Encourageyourstaffto"beintheknow"bydownloadingTheOpenappso theycanbekeptuptodatewithliveinformationduringChampionship week onscoring,teetimes,spectatorinfoetc. Theappisavailableat TheOpen.com/the-open-app
Make your business golf-friendly for The Open
Hereareusefulwaystowelcomegolfers toyourbusiness:
ProvideTheOpeninformationsuch asteetimes,leaderboards,etc. Displaydailyweatherforecasts clearlyforallguests. Workwithcomplementary businessestooffergolfpackages. Prepareapackedbreakfastorlunch atunsociablehourstocaterforthose whoareoutallday.
Providelaundryfacilitiesoradrying roomforgolfgearandprovide adequatestorageforgolfbags. Youmaywanttoplacean informationsheetinthefoyeror counterofyourbusiness.
FormoreinformationontheGolfers WelcomeSchemeforaccommodation visit:tourismni.com/welcomeschemes
Tip2 Be Golf Ready What can you do to offer an authentic giant welcome that leaves people with fantastic memories?
NorthernIreland'sEmbraceaGiantSpiritbrandisallabout unlockingouruniquepassionandenthusiasm,beingwarmand generoushostsandgoingtheextramiletoensureeachvisitor feelswelcome.
Providingexcellentcustomerserviceisvitaltodeliverthegiant welcomeourvisitorsdeserveensuringtheyreturnagainand againwhilstalsoimprovingthereputationofourdestination. EveryoneinvolvedinTheOpenisanambassadorforthe destinationandplaysanimportantroleintheoverallvisitor experience.
Makesuretoprovideyourteamandvolunteerswiththe resourcesnecessarytodeliveranexcellentcustomerexperience, suchastheexamples inTip1.
Othercreativewaysyoucandelightyourcustomersinclude:
Allowinggueststopreorderfooddeliveriespriortotheir arrivalifusingself-cateringaccommodation. Provideyourcustomerswithasimplegolfrelatedgift. WehaveincludedsomemarketingassetsinTip10tohelp youshowa"giantwelcome"toThe153rdOpenandthegolf visitors.
TourismNIwillbehostinganumberofGetOpenReady CustomerServicecourses,formoreinformationseepage27.
RoyalPortrushGolfClub,Portrush
Tip 4 Working Together & Cross Promotion Twoheadsarebetterthanone!Workingtogether,eitherbusinesstobusinessorasa group/community,canencourageeveryonetoaimforthesamegoal.
Collaborationiskey
ForvisitorstoTheOpen,yourbusinessisjustoneelementoftheiroverallvisitor experiencetoNorthernIreland.Buildingnetworksandcollaboratingwithotherscan yieldfargreaterresultsforyourbusiness,localcommunityandvisitors.
Workingincollaborationcannotonlyencourageincreasedspendinyourareaand inspirevisitorsbutraisetheprofileofyourbusiness.
Ideasforcollaboration:
Couldyouoffereveningmeals/packedlunchesfornearbyaccommodationthat cannotoffertheirown,suchaslocalcampsites?
GetinvolvedandworkwithyourlocalChamberofCommerce.Formore information,visitCausewayChamber,NorthernIrelandChamberofCommerce, LondonderryChamber,BelfastChamber.
Supportyourlocalgroupsandfeedbackideasforpossiblewaystoincrease tourisminyourarea.
Anotherbenefitofcollaborationisthatitisalow/nocostmethodofincreasing awarenessorcomplementingyourbusinessoffer.Aretherecomplementary businessesnearbythatyoucanworkwithtoenhancetheexperienceandencourage spectatorstospendlocally?
Forexample,canyou:
Offerin-roomguestinformationonthingstodoorplacestoeatnearby.
Sharecontentonsocialmediafromotherlocalbusinesses.
Addadestinationpagetoyourwebsitewithlocalrecommendations. Includerecommendationsofthingstodoinpre-visitcommunications. Provideitinerariesforgueststhatarestayingwithyou.TourismNorthernIreland haveputtogetherarangeofitinerariesthatyoucoulduse.Youwillalsofindon page19-22 somemarketingassetsthatyoucouldusetocommunicate itineraries,visit northernirelandscontentpool.com.
EbringtonHotel,DerryCity,Co.Londonderry
Tip How to appeal to International Visitors 5 Golfisaglobalsportwithover60millionplayingregularlyaroundtheworld.Manyof thesegolferstraveltoNorthernIrelandtoexperiencetheworldclassgolfwehave here,particularlyvisitorsfromtheUSA,GB,TheRepublicofIrelandandahostof EuropeancountriesincludingFrance,Germany,SpainandSweden,soyourbusiness mayhavetheopportunitytowelcomemoreinternationalvisitorsthaninanaverage year.
EmbraceaGiantTaste Food&drinkisanimportantelementoftheoverallvisitorexperience.Visitorsare keentoseekoutandenjoylocalspecialitiesthatareuniquetoNorthernIreland.A gianttastecanbeofferedbyanybusinessthatisprovidingfood&drinktovisitorsby:
Offeringlocalfoodanddrinkonyourmenu.
Showcasinglocalfoodanddrinkproducers.
Offeringaseasonalvarietyofdishes.
Championingsustainability.
Offeraninternationalbig-heartedwelcome For many, this might be their first visit to Northern Ireland and although some will be abletospeakEnglishfluently,othersmaynot.Considerhowyoucan:
Optimiseyourwebsiteinformationtocaterfordifferentnationalities
Offercleardirectionsandlocalinformation.Wherepossibletranslateanykey informationintootherlanguages.
Ensureyouarewell-stockedwithvisitorguidesorlocalmaps,orhighlightwhere thisinformationcanbefound.Highlightwherestaffcanspeakotherlanguages orfamiliariseyourselfwithonlinetranslationapps.
Accommodatinginternationalguests Haveuniversalchargersavailableforinternationalgueststoborrow.
Whynotproduceyourowntownguide,whichwouldmakeinternationalguests feelexcitedaboutvisitingthearea?Youcouldfocusonthelocalattractions whichwouldmeanthemosttovisitorsfromoverseas.
Golfstartsat8amsoensureyouprovideanearlybreakfastorsomethingthey cangrabandgo.
Talk to your Customers Planwhatyouwantyourstafftotellyour customersandhavealistofthekey pointswhichmightbe: HowfarawayRoyalPortrushisfrom yourbusiness. Whatyouropeningdays/timeswill beduringTheOpen. Wheretheycanfindoutmore information.
E-shots Ifyouaresendingregularemailsoutto yourdatabaseyoucanincludesome factualinformationaboutTheOpenon hereasasecondarymessage.
Website
Linkbackfromyourwebsiteto theopen.comor discovernorthernireland.comtomake sureyourvisitorscanaccessrelevant,up todateinformationonthecompetition. Website: tourismni.com/The153rdOpen
GetSocial Shoutaboutwhatyouareplanningfor The153rdOpenonyourbusinesssocial mediaplatformsandincludetheofficial eventhashtagtojointheconversation#TheOpen,aswellas#NIMadeForGolf. Thiswillallowustofindandcurateposts onsocialchannels.Email: digital@tourismni.com
Neverwilltherebesuchmedia attentiononPortrush.PRcouldhelp yourbusiness.
RoyalPortrushGolfClub,Portrush
Tip 7 How to be Open ready Plan for sales, plan logistics Howwillyougetcustomersinandout–lookattheteeofftimesforTheOpen, thereareearlystarts,looktotakeadvantagebyopeningearlytocatchthe earlyrisersheadingtothecourse.
Canyoulookatupselling/increasingyoursales.Forexample,ifyouoffer breakfastscanyouopenearlieroratleastofferacoldbreakfastthatcanbe pre-orderedthedaybefore?
Plantoopenlater,largenumbersofvisitorswillheadintothetownafterthe days’playends.Thisisanopportunitytocaptureadditionalspendandshow thatNorthernIrelandisopenforbusiness. Howwillyougetyouremployeesinandout?
WillyouneedextrastafftobeworkingduringTheOpenandifsohowwillyou managethis?
Willyouneedtoincreaseordersanddeliveriestocaterforgreaternumbers ortodealwiththedisruptionof roadclosures?
DoyouknowwhentheanticipatedsurgesininterestaroundTheOpenare likelytobe?
Ifyou’regoingtoofferaspecificpackage,haveyouworkedoutallthedetails ofwhatyouwanttooffer?Isthereaminimumspendorbookingperiod? Whatwillcustomersgetfortheirmoney?Howdoeswhatyou’reoffering comparewiththecompetition’spackages?
Be Vigilant TheR&AandlocalagenciesarecommittedtodeliveringThe153rdOpeninasafe andsecuremanner,whicheveryonevisitingorlivingwithintheareacanenjoy. Thebusinesscommunitycansupportthiscommitmentbybeingvigilantand reportinganysuspiciousorunusualbehaviourinthelocalarea-before,during andaftertheChampionship-tothePoliceServiceofNorthernIrelandon101or anonymouslyviaCrimestopperson0800555111.
Animation Programme AnimationandhospitalitythroughouttheChampionshipWeekwillfurther enhancethevisitorexperience.Moreinformationcomingsoon.
PortrushGolfClub,Portrush
Tip 8 How to visitorsencourage to come again The 153rd Open is expected to generate over 250,000 visitors.
ThiswillobviouslybringplentyofrevenueformanytypesofbusinessacrossNorthern Ireland,withanexcessof£100mcombinedeconomicandmediabenefitfromhosting theChampionship,butwhatabouttherestof2025andbeyond?
Encourageyourcustomerstobuyagain:
Offergreatcustomerservice.Thinkofyourbusinessfromthecustomer’spointof viewandconsiderwaystoenhancetheirexperience.Smalldetailscanmakeahuge difference.
PromoteNorthernIrelandandthesurroundingarea.ThinkofNorthernIrelandas wellastheCausewayCoastalRoute.Visitorsdonotthinkintermsofboundaries. ShoutaboutBelfastandtheCausewayCoast.
Knowkeyattractions:
CausewayCoastalRoute
Giant’sCauseway
TitanicBelfastandBelfast
GameofThronesstudiotour
Championshipandlinksgolfcourses
WalledCityofDerry~Londonderry
Localfoodanddrinkgems,includingtheNISpiritsTrail
Literaryconnections:SeamusHeaney,C.S.Lewis,SamuelBeckett
Suggestitinerariesorreasonsforgueststoreturn,usingresourcessuchas DiscoverNorthernIreland.comorvisitcausewaycoastandglens.com.
UseVisitorInformationCentresformaps,guides,andbookings.
Introducealoyaltyscheme—itcouldbediscountsoruniqueincentives. Ensurevalueformoney.Avoidovercharging,asvisitorsmaynotreturniftheyfeel they’vebeenexploited.
Promotespecialofferstoencouragefuturevisits.
UseGoogleTranslatetomakeyourbusinessaccessibleinmultiplelanguages. Collectguestdatatore-engagethemlater.
Researchshowsover80%ofthosewhoattendTheOpenwillreturntothe destination.
Tip 9 How to Get Social GetOnline Tocreateorupdateyourdiscovernorthernireland.comlistingswithThe153rd OpenrelatedcontentpleasegotoPromoteyourbusinessonDiscoverNI.com andfollowtheinstructionsWebsiteListingProcess. Ortolistathemedevent,ora specialofferforThe153rdOpenperiod,pleasesubmitaNewEventFormor SpecialOfferFormviayourdiscovernorthernireland.comaccountlogin.
GetSocial FollowDiscoverNorthernIrelandonFacebook,X,andInstagramforallgolfevent news,videos,andphotographs.Contactoursocialteambysendingusa DM,if you’veanideaoropportunityyouthinkwouldworkwellacrossourchannels. You canalsofollowVisitCausewayCoastandGlensonFacebook,X,andInstagramfor localupdatesandinformation.
ShoutaboutwhatyouareplanningforThe153rdOpenonyourbusinesssocial mediaplatformsandincludetheofficialeventhashtagtojointheconversation#TheOpen,aswellas#NIMadeForGolf.Thiswillallowustofindandcurateposts onsocialchannels.
Email:digital@tourismni.com
StayandPlay Puttogethera‘stayandplay’packagewithyourlocalcoursetoattractgolf visitorsandtellusaboutit.WecanthenpromotethroughtheGolfsectionofour website,throughezinestogolfersanddedicatedgolfsocialmediaposts.Thiswill reachgolfershereinNI,theRepublicofIreland,andfurtherafieldinconjunction withourpartners.
Email:golf@tourismni.com
Travelupdates Makesureyoukeepuptodateonthetravelarrangementswhichwillbewidely publicisedoncefinalised.
Displays and promotions are a great way to show your support for The Open, and we know that many of you will be thinking of how you can get the most out of the excitement and interest around this prestigious event.
Tohelpyouachievethisintherightway,followourdosanddon’tstomakesureyou canbepartofthisgreatoccasionand,crucially,stayontherightsideoflawsandrules thatareinplace.
Pleasenotethatenforcementactionwillbetakentoremoveanyadvertising,display, ormarketingmaterialsthatbreachexistinglegislationandregulations,orthatdonot havetherequiredconsents.
Atrademarkisasignthatdistinguishesabusiness’sgoodsorservicesfromthoseof othertraders.Itcanberepresentedgraphicallyinalogoandcanincludewords, colours,andsounds—oranycombinationofthese.Througharegisteredtrademark, businessescanprotecttheirbrand—or‘mark’—byrestrictingotherpeoplefrom usingitsnameorlogo.
AsorganiserofTheOpen,TheR&Aexclusivelyholdsalltheoperatingrightsforthe ChampionshipandTheR&AGroupCompaniesexclusivelyholdtheoperatingrightsof ‘TheOpen’,‘ClaretJug’,and‘R&A’trademarks.
Commercialuseofthesemarksbyathirdparty,evenifonlyinreference,isonly possiblewiththeexpressedconsentofTheChampionshipCommitteeMerchandising Limited,whichgrantssuchausetoitspartnerssubjecttocertainconditions.
TheChampionshipCommitteeMerchandisingLimitedstrictlyprohibitsthe marketinginanywayofproductsbearingallorsomeofthesetrademarks.The marketingofproductsbearingthesetrademarksisstrictlyreservedforTheR&A GroupCompaniesanditslicensees.
Thismeansthatonlyofficiallicensedpartners—whohavebeengivenconsenttodo so—canmakeuseofthesetrademarkstoreferencetheirassociationwithTheOpen orTheR&A.Inotherwords,youcan’tsuggestthatyou,yourbusiness,your association,oranyotherbodyislinkedtoTheOpen,unlessyouareanofficially licensedpartner.
Youcan,however,showyoursupportforTheOpeninlotsofotherways, likeutilising themarketingassetsthatTourismNIhavedeveloped.Theassetswillhelpyou communicateagiantwelcometoThe153rdOpenandshowvisitorsthatyour businessis"Openready". Website:northernirelandscontentpool.com
Tip 10 Understand The R&A Marketing Protocol R&A Marketing protocol Dos: Usegeneralreferencestogolfand factualstatementsaboutThe Open.
Createdisplaysandsignagewitha generalassociationwithgolf. Complywithadvertisingconsents andregulations.
UsetheTourismNImarketing assetstoshowyoursupport. Considerevent-related promotionsspecificallyforthe durationofTheOpen.
Don’ts: Useanywordingorundertakeany activitythatcreatesanimpression ofanofficialassociationwithThe OpenorTheR&A(e.g.,‘in associationwith’,‘sponsoredby’, ‘official’).
Useanyofficialtrademarkrelating toTheOpen,oranythingthat couldbemistakenforatrademark. Thisincludestheuseofwordsas wellaslogosormarks. Misleadcustomersintocreating anassociationwithTheOpenor TheR&Awherenoneexists.
Swing into Action GetreadytooffergolffanstheroundofalifetimeinNorthernIrelandasTheOpen comestoRoyalPortrushinJuly2025.With250,000spectatorsthisworld-class eventisabrilliantopportunitytoshowcaseourgiantspiritandwhyNorthernIreland istrulymadeforgolf.
HereinNorthernIreland,thesetwobrandscanbeusedtowelcomegolfvisitors.You caneitherusethebrandsbeloworthenewsuiteofmarketingassetsthatTourism NIhavecreated.
UsetheMadeforGolfLogo
EnsureyoumakethebestuseoftheMadeforGolf logowhichcanbeaccessedviatheNIContent Pool.InourContentPoolyouwillfindimagesand footageofcoursesthroughoutNorthernIrelandallforfree.Keepcheckingforupdatestoo—new materialswillbeaddedaswegetclosertothe event. Website: northernirelandscontentpool.com
NIEmbraceaGiantSpirit
TheNorthernIreland-EmbraceaGiantSpirit brandreflectswhoweareanddefinesboththe experiencesweoffervisitorstoNorthernIreland andthewaywecommunicatethem.Thebrandis freetouseandcanbeusedtocommunicatea giantwelcometoGolfVisitors.
NorthernIrelandisOpen-Ready.Yourbusiness isOpen-ready.Solet’sgetreadytotelltheworld aboutit.
TourismNIhavecreatedasuiteofready-mademarketingassetsforyoutouse acrossyourbusiness.Theseassetswillhelpyourbusinessbepartofthe"Giant Welcome“,willgrabgolffans’attentionandshowTheOpenvisitorsthatweare “OpenReady”
ToaccessthefullsuiteofassetspleasevisittheSpecialCollectionat northernirelandscontentpool.com
How to show a "Giant Welcome" to The 153rd Open and our visitors Wehavedesignedthesetemplatestobe flexibleforbusinesses,soyoucaneasily adaptthevisualsforsocialmediause. Youcanusethemasanopeningframeto befollowedbycontentlikemenusor cocktaillists,orasastandalonepost.
Instagram&Facebook
Yourbusinesslogogoeshere.Including #nimadeforgolfensuresyourpostsareseenby evenmoregolffans
Carousels Carouselshelpshowcaseyouroffering.Teeoffwithgolftograbattention,thenswapoutthesesample imagesforyourownimagestocommunicatewhatyourbusinessisdoingtowelcomeThe153rdOpen.
Poster Templates Thesetemplateposterscomecompletewithofficiallogosandarealmostreadytogo.Simplydownload,add yourownmessages,logos,andimagesandyou’reallsettoupyourgameforTheOpen
Toaccessthesetemplates and assetspleasevisittheSpecialCollectionat northernirelandscontentpool.com.
Yourbusinesslogogoeshere
How to show visitors that we are “Open Ready" Oneofthewayswecanshowcaseourgiantspirittopotentialgolfvisitorsis bytellingthem"We'reOpenReady"Thisdemonstratesthatourbusinesses aredelightedtowelcomegolfvisitors,andwehavemadeextraeffortsto ensurewearereadyfortheirvisit.
ToaccessthefullsuiteofassetspleasevisittheSpecialCollectionat northernirelandscontentpool.com
Carousels
Carouselshelpshowcaseyouroffering.Teeoffwithgolftograbattention,then swapoutthesesampleimagesforyourownimagestocommunicatewhatyour businessisdoingtowelcomeThe153rdOpen.
CoverPhotoTemplate
Cocktails Giveyourclassicsagolfingtwist,andcreatememorabledrinkstobe enjoyedthroughoutThe153rdOpen.
Takealookatsomeofoursuggestions,beinspiredandfeelfreeto adjustaccordingtoyourofferings.
TheOpenClubSand/Wedge
Whynotgetcreativewithyour menuandgiveyourofferings agolfthemeandnewnames tobuildexcitementaround The153rdOpen.
‘The153rdOpenSandWedge’ isjustoneofmanyexamples togiveyourmenuafun golfingtwisttogetyour customersinthespiritofthe championship.
GolfThemedMenus
Whynotgetcreativewithyourmenuandgiveyourofferingsagolftheme,and newnamestobuildexcitementaroundThe153rdOpen.
Showcaseyourexcitementforthecompetitiononyoursocialmediaandcreate ‘makingof’videosforyourlimitededitiondishes.
i.e.TheBirdie-Showhowthisdeliciousburgerstacksup…Couldyouevenfinishit offwithalittlegolfflagcocktailstickinthebun?
TheGolfBall
WithlotsofvisitorsarrivingtoNorthernIrelandforThe153rdOpen,there’safunopportunityforyourbusinesstorename existingicecreamflavoursorcreatelimitededitionflavourstoappealtogolfers.
Youcouldalsoconsidersomegolf-themedbrandinglike‘We’reOpenReady”wafersandconecovers,andreallyspreadthe wordthatGolf’sbiggestcompetitionhasarrivedinNorthernIreland.
ExampleFlavours TheGolfBallVanillawithasprinkleofseasaltforaspecialPortrushtwist.
PerfectChipchocolatechip
MintConditionmintchocolatechip
Activities
Let’sshowexcitementforThe153rdOpenoffthegreen,andthatthere’splentyforvisitorstodoherebeyondthe18thHole.
Whynotgiveyourattractionsagolfingtheme:
Dropride–DropShot
RollerCoaster–Loop-in-one
HauntedHouse–TheBunker
TheFerrisWheelcouldtransformintoagiantgolfball,lightingitupatnightorbyusingameshcovering.
SurfSchools/BoatCharters
Let’stakeadvantageofthecompetition’srogueshots-Surfschoolsandboatcharterscouldbecometheofficialballrecovery responseteamforThe153rdOpen.
AR
Makeitlooklikeit’sraininggolfballsonthestreetsofPortrush.
UsingAR,The153rdOpencanbeenjoyedalloverNorthernIreland.
YoucancreateARfilterswhichallowvisitorstousetheirsmartphoneandtransformwherevertheyareintoagolfer’sparadise.
Possiblefilters:
Raininggolfballs
Turnanygreenspaceintoafairway
Sustainability Weareproudtoshareouruniquelandscapes,natureandproduceina sustainablewaytopreserveitforgenerationstocome.Wewant visitorstoexperienceandfeelournaturalheritageandlandscapesin anauthenticway.Thinkabouthowyoucandeliverrichexperiencesby beingcelebratory,adventurousandnatural.
TourismNIareworkingwithTheR&A,CausewayCoast&Glens BoroughCouncilandRoyalPortrushGolfClubtohostasustainable event.
Someresourceswhichbusinessesmightfinduseful:
Tourismni.com/leanergreener
EmbracingEventsMasterclass:DeliveringSustainableEvents TourismNorthernIreland-YouTube
Moreinformationonsustainabilitypracticeswillbeavailabletoview hereinduecourse.
TourismNIiscommittedtopromotingbusinessesthathighlight environmentallysustainablepractices.However,thesustainability claimsandcredentialsofthebusinessesshownhavenotbeen independentlyverifiedbyTourismNI.
Weencouragevisitorstoconducttheirownresearchregardingthe environmentalclaimsofanybusinessesorservicetheychooseto engagewith.Whileweaimtoshowcasebusinessesalignedwithecofriendlyvalues,TourismNIdoesnotassumeresponsibilityforthe accuracy,authenticityorimplementationofthesepractices.
Nowthatyouhaveworkedthroughthetoolkit hereisaquicksummaryofthewaysinwhichyou cangetinvolved:
1.HaveyoudownloadedThe153rdOpenfree assetstohelpyoupromoteyourbusiness?Visit: northernirelandscontentpool.com.
2.Doyouhaveabetterunderstandingofthegolf visitor?Visit:tourismni.com/golf.
3.Haveyouupdatedyourwebsiteinlinewiththe visitorexpectationsandpreferences? Visit: tourismni.com/dnilisting.
4.Haveyousignedyourselfand/orstaffuptothe customerservicetraining?Visit: tourismni.com/getopenready
5.Haveyousigneduptovolunteerattheevent?
6.Haveyoutakenactiononhowtobemore sustainable?Visit:tourismni.com/sustainability
Volunteering Opportunities Tofacilitatethevastnumberofvisitors totheareathroughoutthe Championship,VolunteerNowis workingincollaborationwithTourism NorthernIrelandtorecruit150 volunteerstobepositionedaroundthe town,meetingandgreetingguests, helpingwithdirections,sharingevent informationandultimatelyprovidinga warmwelcometooneandall.
Theseroleswillbebasedoff-course throughoutPortrushatareasincluding transporthubs,spectatorzonesand Park&Ridefacilities.Trainingwillbe providedtosuccessfulapplicantsas wellasexpensestowardsfoodand refreshments.Therolesareopento peopleovertheageof18.
Findoutmore
Northern
Londonderry
Belfast
Links contact the153rdopen@tourismni.com
