Event Playbook Programme June 28

Page 1


AN INFORMATION SERIES FOR EVENT ORGANISERS & PROMOTERS IN TOURISM RESORT AREAS

MC: DR. CAREY WALLACE, Executive Director, Tourism Enhancement Fund

9:00AM – 9:30AM REGISTRATION & COFFEE BREAK

9:30AM – 9:45AM WELCOME

DR. CAREY WALLACE, Executive Director, Tourism Enhancement Fund

REMARKS

CLLR. MICHAEL BELNAVIS, Mayor of St. Ann

9:45AM – 10:00AM ADDRESS

VIDEO MESSAGE, HON. EDMUND BARTLETT, OJ, CD, MP, HON. LLD, Minister of Tourism

10:00AM – 10:30AM DESTINATION MARKETING AND EVENT TOURISM (AND YOU)

CINDY LIGHTBOURNE, Board Director, Jamaica Tourist Board (JTB) and Chairman of the JTB Events Committee

10:30AM – 11:30AM BRANDING, MARKETING & SPONSORSHIP: EFFECTIVE STRATEGIES FOR EVENT SUCCESS

MODERATOR:

CINDY LIGHTBOURNE, Board Director, Jamaica Tourist Board (JTB) & Chairman, JTB Events Committee

PANELISTS:

SHANTELL S. HILL–Afonso, Marketing Manager, Sunshine Snacks

SIMONE FOSTER, Brand Experience Manager, J Wray & Nephew

TANYA LEE-PERKINS, Founder, Leep Marketing

JEVON MCDONALD, Brand Manager, Mothers Food Group

NADINE HYLTON, Brand Manager, Guiness and Spirits

11:30AM – 12:00PM WHAT YOU DON’T KNOW CAN’T HURT YOU

DR. ANDRE MCDONALD, Suretime Emergency Medical Services

12:00PM – 12:15PM

COVERED & CONFIDENT: NAVIGATING THE WORLD OF EVENT INSURANCE

GABRIELLE LEE, Senior Account Executive, Allied Insurance

12:15PM – 1:15PM LUNCH

1:15 PM – 2:30PM

NAVIGATING COMPLIANCE: LEGAL AND REGULATORY ESSENTIALS FOR EVENT SUCCESS

MODERATOR:

HOWARD MCINTOSH, Chairman of the Entertainment Advisory Board

PANELISTS:

EVON MULLINGS, General Manager, JAMMS (Virtual)

KEMEISHA HEWITT, Operation Manager, JACAP

DEPUTY SUPERINTENDENT ROCHELLE MCGIBBON SCOTT, Police Zone 2 Commander St. Ann Division

SUPERINTENDENT WINDELL PATTERSON OIC, Jamaica Fire Brigade, St. Ann Division

JENNIFER BROWN CUNNINGHAM, Acting Chief Executive O cer, St. Ann Municipal Corporation

DR. ANDRE MCDONALD, Suretime Emergency Services

KAREN BROWN, Regional Environmental Health O cer, Northeast Regional Health Authority

2:30PM – 2:45PM TOP EVENTS IN JAMAICA - A MARKETING INITIATIVE OF THE TOURISM LINKAGES NETWORK, A DIVISION OF THE TOURISM ENHANCEMENT FUND

TIFFANIE THOMAS, PR and Communications Manager, PrETC

2:45PM – 4:00PM

INNOVATION IN EVENT TOURISM

PRESENTATIONS ON INNOVATIVE SOLUTIONS IN EVENT TOURISM

MODERATOR:

DR. CAREY WALLACE, Executive Director, Tourism Enhancement Fund

PANELISTS:

KAMAL BANKAY, Chairman Sports Entertainment Network

SAMANTHA RICHARDS, Chief Marketing O cer, Intranet Solutions

ALEX MORRISEY, Director, Esirom (Virtual)

TIFFANIE THOMAS, Public Relations and Communications Manager, PrETC

VONNI KOROMANTI, Corporate A airs and Compliance Manager, Plantation Cove

VOTE OF THANKS

MRS. CAROLYN MCDONALD-RILEY, Director Tourism Linkages Network

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