AN INFORMATION SERIES FOR EVENT ORGANISERS & PROMOTERS IN TOURISM RESORT AREAS MC: DR. CAREY WALLACE, Executive Director, Tourism Enhancement Fund 9:00AM – 9:30AM
REGISTRATION & COFFEE BREAK
9:30AM – 9:45AM
WELCOME
DR. CAREY WALLACE, Executive Director, Tourism Enhancement Fund
REMARKS
CLLR. MICHAEL BELNAVIS, Mayor of St. Ann
9:45AM – 10:00AM
10:00AM – 10:30AM
10:30AM – 11:30AM
ADDRESS
VIDEO MESSAGE, HON. EDMUND BARTLETT, OJ, CD, MP, HON. LLD, Minister of Tourism
DESTINATION MARKETING AND EVENT TOURISM (AND YOU)
CINDY LIGHTBOURNE, Board Director, Jamaica Tourist Board (JTB) and Chairman of the JTB Events Committee
BRANDING, MARKETING & SPONSORSHIP: EFFECTIVE STRATEGIES FOR EVENT SUCCESS MODERATOR: CINDY LIGHTBOURNE, Board Director, Jamaica Tourist Board (JTB) & Chairman, JTB Events Committee PANELISTS: SHANTELL S. HILL–Afonso, Marketing Manager, Sunshine Snacks SIMONE FOSTER, Brand Experience Manager, J Wray & Nephew TANYA LEE-PERKINS, Founder, Leep Marketing JEVON MCDONALD, Brand Manager, Mothers Food Group NADINE HYLTON, Brand Manager, Guiness and Spirits
11:30AM – 12:00PM
12:00PM – 12:15PM
WHAT YOU DON’T KNOW CAN’T HURT YOU
DR. ANDRE MCDONALD, Suretime Emergency Medical Services
COVERED & CONFIDENT: NAVIGATING THE WORLD OF EVENT INSURANCE
GABRIELLE LEE, Senior Account Executive, Allied Insurance