Tourism Kelowna's 2020 Report to the Community

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2020 REPORT TO THE COMMUNITY

VISION KELOWNA AND THE REGION WILL BE INTERNATIONALLY RECOGNIZED AS THE FOUR-SEASON, OUTDOOR DESTINATION OF CHOICE IN NORTH AMERICA BY 2024.

MISSION

STRATEGIC PILLARS

To support and market the tourism destination of Kelowna (census metropolitan area) in a sustainable manner that strengthens the local economy and enriches quality of life; and to seek funding opportunities and manage funding for the support and marketing of tourism in the Kelowna census metropolitan area.

• Increase year-round, high value visitation.

BRAND PROMISE In Kelowna, you will explore, sip, play, and be fully centred when you find yourself surrounded by the best the Okanagan Valley has to offer, all within easy reach.

• Grow in-destination spending. • Support sustainable growth of the destination. • Ensure organizational value, excellence, and viability.

LAND ACKNOWLEDGEMENT We respectfully acknowledge that we live, work, and play on the traditional, ancestral, and unceded territory of the syilx/ Okanagan people.


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