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ININININCREDIBLE INDIA

WONDERFUL WORLD AVIATION ONLINE TECHNOLOGY

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SPLENDID SOUTHERN DISCOVERY

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Editor’s Note

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New challenges on the way

lobally the countries again tightened travel restrictions in response to new virus outbreaks and global tourism has suffered further setbacks at the beginning of 2021 following a difficult end to 2020. Earlier this year it has shown a movement towards easing or lifting restrictions on travel but now the emergence of new variants of the COVID-19 virus has prompted many governments to reverse the action to ease the restrictions. The optimism that the arrival and initial distribution of vaccines would lead to a prompt and orderly restoration in global air travel has been dashed in the face of new outbreaks and new mutations of the disease. The persistent seriousness of the epidemiological situation has caused governments to adopt a more cautious approach and make more strict protocols and with closures to tourists in Asia, the Pacific, and Europe.

Now worldwide one in three destinations are completely closed to international tourism. 69 destinations have completely closed the borders to tourists and among them, 30 are in Asia and the Pacific, 15 are in Europe, 11 are in Africa, 10 are in the Americas, and in the Middle East 3 destinations closed the borders.

As per the latest scenario, it is predicted that the recovery of international travel will be pushed to the second half of 2021. Slowing down the removal of

worldwide travel barriers and restrictions currently in place are depressing demand to travel and reducing consumer confidence.

The latest economic forecast by WTTC gives hope to businesses and millions of people employed in the Tourism sector worldwide for the year ahead. The revival of the sector is backed by WTTC’s most optimistic scenario which predicts that as many as 111 million jobs could be revived with travel recovery starting from late March, depends on the factors vaccination programmes, and comprehensive test-and-trace regimes together with consistent and strong international coordination in the private and public sectors.

Now the world is more locked down than in the past 12 months and due to the rapidly changing and globally uncoordinated travel restrictions, the passengers are facing different challenges. It will be better if the governments can work with the industry to develop 7 the standards for vaccination, testing, and validation that will enable them to have the confidence to reopen borders and resume international air travel. Using Technological solutions like Apps that can easily and securely manage the travel in line with any government requirements for COVID-19 testing or vaccine information can also ease the confusion of the travellers and restore the confidence.

Rajani A Editor

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Contents

MARCH 2021 VOL. 23 NO. 11

10 Toda Tribal Women from Nilgiris Photo: Dr. Mithra Satheesh

MANAGING EDITOR Ravisankar K V EDITOR Rajani A EXECUTIVE EDITOR Raadia Mukadam ASSOCIATE EDITOR G. Ajithkumar ART EDITOR N Bhattathiri DIRECTOR - DESIGNS Anand Sankar PHOTOGRAPHERS Vivek R. Nair, Murukesh Iyer EXECUTIVE - DIGITAL MEDIA VAISHNAV RAMAKRISHNAN

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People want to travel again Rajiv Mehra will lead IATO

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HARNESSING THE POWER OF CULTURE AND CREATIVITY IN TOURISM RECOVERY

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Anytime. Anywhere: ITB Berlin NOW

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Large hotels will struggle postCovid

BUSINESS & EDITORIAL ASSOCIATES

NEW DELHI D Anilkumar +91 9868123311

MUMBAI K V Satyanath +91 9745598126

KOLKATA Jayasree Singh +91 943306033

BANGALURU Damodaran K Nair +91 8310955261

EDITORIAL & CORPORATE OFFICE TOURISM INDIA PUBLICATIONS PVT. LTD A-29, KUMARA VILAS, ELANKOM GARDENS, VELLAYAMBALAM, SASTHAMANGALAM P.O., TRIVANDRUM, KERALA, INDIA 695010 TEL: +91 471 2315256 MOB: 9847060531 CONTACT US Editorial Enquiries editor@tourismindiaonline.com Mob: +91 9847060531 Advertisement Enquiries marketing@tourismindiaonline.com Mob: +91 9745598126 Circulation & Subscription Enquiries circulation@tourismindiaonline.com Mob: +91 9745598126 Online Edition www.tourismindia.org www.tourismindiaonline.com Digital Edition: https://issue.com/tourismindia No part of this magazine may be reproduced without the written permission of TOURISM INDIA PUBLICATIONS PVT LTD. All rights reserved Copyright @2021 Printed and Published by Ravisankar K V on behalf of TOURISM INDIA PUBLICATIONS PVT LTD, A-29, Kumara Vilas, Elankom Gardens, Vellayambalam, Sasthamangalam P.O., Trivandrum 695010 at Aarsha Offset Graphix, Mettukkada, Thycaud.P.O., Trivandrum- 695014 Editor: Rajani A

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A SOLO WOMAN DRIVE

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Strategies for the future of medical tourism

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V.R.Krishna Teja IAS APPOINTED AS Kerala Tourism Director

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Tejus Jose as the new GM Renaissance Bengaluru Race Course Hotel

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TRANSFORMING TOURISM: UNWTO GLOBAL STARTUP COMPETITION WINNERS ANNOUNCED

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Immersion India wins for creating experiential learning through travel

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UN AGENCIES PARTNER FOR GUIDE TO HELP WOMEN IN TOURISM RECOVER FROM CRISIS

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TIGHTENED TRAVEL RESTRICTIONS UNDERLINE CURRENT CHALLENGES FOR TOURISM

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WICCI & SAATHIYA join hands for Skill development Initiative

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IHCL Announces The Signing Of A New Taj Hotel In Jaipur, Rajasthan

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VISTARA INAUGURATES SERVICES TO MALÉ

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Avis India launches ‘AVIS CARe

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Capt. Nasser Al Salmi AppointED as COO OF Oman Air

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Fly with BLADE to Hilton Shillim Estate Retreat

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Tourism Networking event by SKAL HYDERABAD

52 Holi Staycation at JW Marriott Hotel Bengaluru 54

Make Holi more Colorful at Courtyard by Marriott Bengaluru Hebbal

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Wedding destination @ The Leela Ambience Gurugram

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Unique Virtual Field Trips For Children by Anantara 9 Golden Triangle

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Learn the Art of Slow Travel

MALDIVES: THE MOST INSTAGRAMMED DESTINATION RIGHT NOW

64 VISIT MALDIVES HOSTS TOP TRAVEL AGENTS FROM INDIA MARKET

66 BLive Announces Exchange & Upgrade Program To Drive Adoption of E-Bikes

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NEWS / TRAVEL TRENDS

PEOPLE WANT TO TRAVEL AGAIN Personal safety is very important on a private trip – well-being is more important than travel choices. Fewer business trips planned for 2021 – outdoor activities are becoming more popular.

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eople plan to spend more on travel again in 2021 the end of the pandemic will likely spur long-term growth. ITB Berlin and Statista present a new survey on travel behaviour in Germany, the US and China.

A recent online survey has been conducted in Germany, the US, and China investigating travel behaviour of the past 12 months as well as travel plans for 2021. Who is longing to travel far away? Who finally wants to go on a beach holiday again?

Who is planning what trips to where this year? And what is the short to long-term impact of the coronavirus pandemic on travel behaviour? are some of the questions that ITB Berlin and the market research institute Statista have been examining.

The survey’s findings reflect a positive mood. Around 70 per cent of those surveyed in Germany, the US and China are thinking about private trips this year. Specifically, 37 per cent of Germans, 42 per cent of Americans and 66 per cent of Chinese are planning one or more trips. Close to 25 per cent of respondents in Germany and the US and over 35 per cent 10

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in China also believe they will spend more money on travelling over the next 12 months than during the same period to date.

In China there also appears to be significant pent-up demand for travel, where close to 50 per cent of interviewees think they travel more on an ongoing basis once the coronavirus pandemic has passed, compared with 25 per cent in the US and 17 per cent in Germany.

The majority of people not planning to travel this year say this is due to the coronavirus pandemic. It comes as no great surprise that the pandemic still heavily influences holiday plan-

Beach holidays are popular in every country – for Germans and Americans visiting family and friends is most important – Chinese prefer city breaks

ning. However, it is worth noting that perceived personal safety on a trip weighs more than travel choices being restricted. 50 per cent of Germans not planning to travel in 2021 say they feel uneasy about taking trips during the coronavirus pandemic. In the US the corresponding figure is 34 per cent, and in China even 56 per cent. By comparison, only 23 per cent of German respondents, 21 per cent of Americans and 45 per cent of Chinese state travel restrictions as their reason for staying at home. Thus, tour operators this year face the challenge of instilling a sense of safety and well-being among their customers.

A closer look at people’s travel plans in 2021 shows a preference for beach holidays in all countries, with 34 per cent of Germans, 36 per cent of Americans and 42 per cent of Chinese taking them into consideration. However, for 37 and 42 per cent of Germans and Americans respectively, visiting family and friends comes first, whereas for 49 per cent of Chinese city breaks are most important. The majority of respondents in all countries plan to stay

in hotels, although the figures vary significantly from country to country. In China 86 per cent of private travellers intend to stay in hotels, whereas in the US and Germany the proportion is much lower, at 56 and 42 per cent respectively. In Germany and the US close to one-third of prospective travellers in 2021 intend to stay overnight with family or friends. In China, the corresponding figure is only 16 per cent. It is presumed that among other things the living conditions in the respective countries are responsible for these variations.

Holidaying at home – Germans also plan to take trips abroad Questioned as to their longterm plans for the future, 35 per cent of German respondents, 38 per cent of Americans and 50 per cent of Chinese believe their travel behaviour will change longterm. The reasons given were environmental considerations (47 per cent in China) and the coronavirus pandemic (83 per cent in Germany, 64 per cent in the US, 83 per cent China). Among those who say their travel behaviour

People plan to spend more on travel again in 2021 – the end of the pandemic will likely spur long-term growth.

Personal safety is very important on a private trip – well-being is more important than travel choices will change in the long run, 76 per cent of Germans, 77 per cent of Americans and 88 per cent of Chinese agree with the statement “I will take more vacation in my country.“ This trend also applies to destination planning in 2021. In China and the US only 29 and 15 per cent respectively of those planning trips are aiming to go abroad. The figure for Germany is significantly higher, at 61 per cent. It is presumed that

Germany’s location in the middle of Europe and proximity to many other countries is responsible for the higher number of international trips planned.

In addition to their private travel plans interviewees were asked about possible business trips. In contrast with private trips, the findings on business travel point to a downward trend. In Germany only 27 per cent, in the US 34 per cent and in China 51 per cent of respondents are planning business trips in 2021. This is also reflected in the answer to a question on long-term changes in travel behaviour. A high proportion in all cases, namely 65 per cent of Germans, 66 per cent of Americans and 63 per cent of Chinese interviewees agree with the statement “I will take fewer business trips.“ Outdoor activities appear to be on the rise, with 61 per cent of Germans, 68 per cent of Americans and as many as 91 per cent of Chinese respondents agreeing with the statement “I will take more nature/outdoor trips.“

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NEWS/ NATIONAL

RAJIV MEHRA WILL LEAD IATO Mr. E. M. Najeeb, reelected as Senior Vice President with highest voting share

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ndian Association of Tour Operators (IATO) the representative body of Tour Operators in India has announced its new Executive Committee members and Office Bearers for the term 2021-23.

Mr. Rajiv Mehra, Managing Director of Uday Tours & Travels has elected as the President of the Indian Association of Tour Operators. Mr. E. M. Najeeb, CMD, Air Travel Enterprises Ltd has re-elected as Senior Vice President while Mr. Ravi Gosain, Eco travels as Vice President, Mr. Rajnish Kaishta, Paradise Holi-

days as Honorary Secretary and Mr. Sunil Mishra, Cosmos Tours & Travels as Honorary Treasurer. Mr. Sanjay Razdan of Razdan Holidays New Delhi has elected as the Hony. Joint Secretary.

As one of the historic elections of the IATO, this election has witnessed polling by 94% (322 Votes) of the Active Members (234 out of 258 plus 89 Outstation Votes).

The annual general body meeting has also elected Executive Council members. The active Executive committee members are

Mr. Rajiv Mehra President, IATO

Mr. E. M. Najeeb Sr. VP, IATO 12

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Mr. Harish Mathur, Concord Travels & Tours, Mr. Deepak Bhatnagar Aamanthran Travel Company, Mr. Manoj K Matta, Oriental Vacations and Journey, Mr. Tony Marwah, Indian Travels Promotion Company, and Mr. Vishal Yadav, Incredible Destination Management Services.

Mr. Zia Zidhiquie, Alliance Hotels & Resorts, Mr. Ashok Dhoot, Harsh Travels, Mr. P. Vijaya Sarathi, BenchMark Tours & Travels are the Allied members of the IATO Executive committee.

Mr. Ravi Gosain

Mr. Rajnish Kaishta

Mr. Sanjay Razdan

Mr. Tony Marwah,

Mr. Deepak Bhatnagar

Mr. Manoj K Matta

Mr. Sunil Mishra

Mr. Harish Mathur

Mr. Vishal Yadav

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Mr. P. Vijaya Sarathi www.tourismindia.org

Mr. Zia Zidhiquie

Mr. Ashok Dhoot MARCH 2021 TOURISM INDIA

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NEWS / INTERNATIONAL

HARNESSING THE POWER OF CULTURE AND CREATIVITY IN TOURISM RECOVERY Follow up to innovative health and safety protocols released throughout 2020

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s countries around the world recover from the pandemic, the shared values and close ties between tourism and culture stakeholders means both sectors can work together to ensure inclusive access to heritage. In recognition of this mutually reinforcing relationship, the World Tourism Organization (UNWTO) and UN Educational, Scientific and Cultural Organization (UNESCO) have collaborated to produce a set of new guidelines focusing on the responsible restart of cultural 14

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tourism.

UNWTO invited UNESCO to contribute to the UNWTO Inclusive Recovery Guide, Issue

2: Cultural Tourism. This is the second set of guidelines relating to the socio-cultural impacts of COVID-19 issued by UNWTO and will continue to be revised, as the situation evolves.

The publication draws on the insights and expertise of the two UN agencies to analyse the impact of the pandemic on their respective sectors. This includes how lost revenues are severely impacting communities, heritage sites, cultural events, spaces and institutions, while also weakening

destinations’ competitiveness and market differentiation. The guidelines on cultural tourism also stress the need for support from policymakers to ensure the relevance of culture in the emergency and contingency planning within tourism destinations.

Alongside the new guidelines, UNWTO is urging the cultural tourism sector to create participatory governance structures, bringing together artists, creators, tourism and culture professionals, the private sector and local communities, for an open dialogue, data exchange and real-time solutions. The document also advocates for better urban– rural connections so as to ensure the benefits of both culture and tourism are enjoyed as widely as

The release of the guidelines comes within the context of the International Year of Creative Economy for Sustainable Development 2021 possible.

As a result of the pandemic, 90% of countries introduced total or partial closures of their World Heritage sites. In many cases, sites of special signifi-

cance to humanity were closed to the public for the first time in decades. At the same time, the pandemic highlighted the relevance of both tourism and culture. The sudden fall in tourist arrivals has been felt across the globe, while millions of people have turned to virtual cultural experiences for comfort and inspiration.

The release of the guidelines comes within the context of the International Year of Creative Economy for Sustainable Development 2021, a UN initiative designed to recognize how different manifestations of culture, including cultural tourism, can contribute to advancing the Sustainable Development Goals (SDGs).

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MARCH 20212021 TOURISM INDIA March Tourism India

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NEWS/TRAVEL EVENT

ANYTIME. ANYWHERE: ITB BERLIN NOW I

Global body World Travel & Tourism Council predicts a strong summer of travel ahead and New research gives hope for sector left struggling for survival by COVID-19

TB Berlin NOW, the digital edition of the World’s Leading Trade Show has kicked off at itb-now.com. A total number of 3,513 exhibitors from 120 countries have decided to take part in the digital edition of ITB Berlin NOW from 9 to 12 March 2021.

Tourism organisations and associations, travel technology pro-

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viders, tour operators, the hotel industry, and destination management companies (DMCs) are strongly represented this year.

Taking as its slogan ’The digital Meet-up of the Travel Industry.

Anytime. Anywhere.’, the trade show provides ideal conditions for trade visitors to network, exchange ideas, stay well-informed

and negotiate business with market players and tourism service providers from all over the world, even in these times of the COVID-19 pandemic and current travel restrictions.

“Undoubtedly, the travel industry has been badly hit by the pandemic. However, as the World’s Leading Travel Trade Show it is our responsibility to offer the industry orientation and new hope, particularly in these difficult times. With ITB Berlin NOW and our virtual platform, we are giving players around the world in a very difficult situation the opportunity to communicate with each other, find out about new developments and do business. I am very confident that after many months of stagnation our virtual marketplace will produce tangible results for the future and remain

relevant as part of a hybrid event in the years to come“, said Martin Ecknig, CEO of Messe Berlin.

At the ITB Berlin NOW Convention, under the heading ’Rethink, Regenerate, Restart – Tourism for a Better Normal’, leading industry figures, scientists, and visionary minds will examine the impact of the COVID-19 pandemic on the global travel industry and offer qualified and practical advice for recovery. In addition, over the four days of events at the global travel industry’s leading think tank, the programme will include topics such as sustainable travel, destination marketing, and the changing MICE and business travel market.

More than 280 top-class speakers representing airlines, the hotel, cruise, and package tour in-

‘Best-case scenario’ could see 111 million jobs recovered; At least 84 million global Travel & Tourism jobs predicted to return this year

dustries will share their views on future developments and trends in their respective sectors. Euromonitor International will present its Sustainable Travel Index of 99 countries, a world debut and an indispensable guide for destinations and tourism companies.

As the first Official Cultural Destination at ITB Berlin NOW 2021, the federal state of Saxony is promoting itself as an outstanding destination for cultural

and city tourism as well as offering a unique nature experience.

Next year it will be the host country of the World’s Largest Travel Trade Show. At ITB Berlin NOW, international Travel Technology providers will present innovations and product developments and show how AI, smart interfaces, and dynamic pricing can help boost the economic recovery.

The Medical Tourism segment is devoted to a fast-growing industry and brings representatives of hospitals, clinics, hotels, and tour operators together. Taking place for the first time, the presentation of the ITB Medical Tourism Award, powered by HTI will recognise a provider or destination that has made a special commitment to promoting medical tourism.

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NEWS/ GLOBAL TRENDS

LARGE HOTELS WILL STRUGGLE POST-COVID

Among travel customers the pandemic has massively increased the desire for support and services and speakers at ITB Berlin NOW see good prospects for luxury travel

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mong travel customers the pandemic has massively increased the desire for support and services. All those who took part in a panel discussion on the future of the luxury hotel industry at ITB Berlin NOW agreed the industry would have to react.

“Anxiety is a game changer“, said anxiety therapist Jeffrey McCutchan.

After the unsettling experience of the coronavirus customers wanted to find places where they felt good and were cared for. Health safety had also become more important and people avoided gatherings. It all pointed to luxury destinations enjoying a secure future.

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Fabian Eberle from Chalet Zermatt Peak AG said that in principle his company had no health safety issues. However, taking individual care of premium customers had become more difficult in 2020. Even if most of them arrived by private jet or helicopter, much of the work by hotel services involved organisation management. This type of travel in a comfortable, secure bubble was a good way to protect against the virus, said Jenny Southan, founder of the UK research institute Globetrender. It was feasible for the super-rich, but not for the broad masses. However, once there were vaccinations she did not believe it would be nec-

essary any more. All the same, it highlighted future trends, in hotel architecture for instance, which emphasised smaller units.

A longing for individual security stood in stark contrast to a need to be among people, and the industry had to find a middle way between yesterday’s overtourism and the current forced lack of visitors. All in all, it made travelling more complicated for customers and providers alike. Eberle was of the opinion that this shift would affect large hotels focused on a volume market: “They will struggle“, he said.

STRATEGIES FOR THE FUTURE OF MEDICAL TOURISM A greater focus on health

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edical tourism faces both big challenges and opportunities. At the HTI Roundtable of the ITB Berlin NOW Convention Leila Krešić-Jurić, managing director and partner of the Health Tourism Industry HTI, discussed the latest trends and strategies for sustainable medical tourism with other panel members.

Imploring someone to “stay safe“ belongs to the new normal, said Leila Krešić-Jurić. It was therefore all the more important to make it part of a strategy for evolving medical tourism in the future: “The focus is shifting from treatment to prevention.“ Medical providers such as hospitals and clinics that partnered with hotels and tour operators would have to adapt their strategies to the effects of the pandemic in order to offer new medical tourism products and services.

In the current circumstances there is particular focus on medical tourism, which has wide-ranging potential. The European Spas Association (ESPA) for instance is working on concepts for treating the effects of long Covid at medical spas and health resorts. New approaches in telemedicine also offer new prospects for medical tourism. During lockdown, patients receiving consultation and treatment via telephone and internet was tested in many places. “In the end it means that less travel can become more travel“, the moderator Krešić-Jurić concluded.

The coronavirus had the potential to www.tourismindia.org

boost medical tourism worldwide, he said.

Sherif Hassan, CEO and founder of Tripsetc Travel Company, was convinced that – due also to Covid-19 – healthcare offered enormous prospects for tourism. However, concepts had to be reworked. “Wellness hotels need to focus on healthcare, and clinics should give well-being greater attention“, the specialist for internal medicine said.

Christian Fadi El-Khouri, managing partner of International Patient Service Deutschland, is worried that many medical tourism providers have a complete lack of customers.

Elective treatment and surgery had been postponed or cancelled, as patients were unable to travel. However, he was confident that opening borders would revitalise the market

– and that one could expect high demand.

Sandeep Vohra, chief executive, Technology Investments at Roseview Investment & Advisors, added that use of new medical technologies offered great opportunities for tourism. There were numerous promising startups in this field, which gave hope for a genuine revolution in medical tourism.

Ivana Kolar, CEO of Julius Rose, was certain that the market could only recover if it took sustainable tourism into account. “Social distancing does not go well with mass tourism products“, the consultant said. Furthermore, many providers were already preparing to help people suffering from the effects of long Covid. “People are ready to invest in their healthcare more than ever.“

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NEWS / APPOINTMENT

V.R.KRISHNA TEJA IAS APPOINTED AS KERALA TOURISM DIRECTOR M r V R Krishna Teja Mylavarapu IAS will be the new Director, Department of Tourism, Government of Kerala.

Mr. Teja will assume charge as Director, Tourism, replacing Mr P Bala Kiran IAS, who has been posted as Director of Census Operations/ Director of Citizen Registrations of Andhra Pradesh by the Union Government under the Central Staffing Scheme. Mr. Teja will also continue as Managing Director Kerala Tourism Development Corporation (KTDC).

Mr. Teja, an IAS officer of 2015 batch, has helmed projects to renovate and effectively market the properties of KTDC, and improve the quality of its hospitality services. It was during his stint as MD, KTDC, that its flagship property Hotel Mascot in the state capital earned the Five Star Status coinciding with its centenary.

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TEJUS JOSE AS THE NEW GM

RENAISSANCE BENGALURU RACE COURSE HOTEL M

r. Tejus Jose has been appointed as the new General Manager of the Renaissance Bengaluru Race Course Hotel. Mr. Tejus specializes in upscale and luxury hotels and has a rich experience spanning over two decades.

Prior to his appointment at Renaissance Bengaluru Race Course Hotel, Tejus was General Manager at the iconic Le Meridien, Kochi.

Tejus is a highly motivated and dynamic professional who is recognized in the industry for his uniqueleadership skills. A passionate hotelier, he takes keen interest in training & mentoring and takes pride in having groomed and mentored many hospitality leaders. As the new General Manager at the hotel, he is responsible to lead operations, guests’experienceand help position the Renaissance Hotel brand as a true ‘Lifestyle Hotel’ brand of Marriott International, in Bengaluru.

After the studies at the Institute of Hotel Management Hyderabad, www.tourismindia.org

Tejus has started his hospitality journey at Hotel Oberoi as an Executive Trainee and later moved onto become a part of many hospitality brands including Hyatt International, Accor hotels and Marriott International in various capacities.

He is an alumnus of the Indian Institute of Management Calcutta, where he majored Strategy In 2013, he received the Hotelier Award for the ‘General Manager of the Year’ as a testament to his broad-based experiences.

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NEWS /INTERNATIONAL

TRANSFORMING TOURISM: UNWTO GLOBAL STARTUP COMPETITION WINNERS ANNOUNCED Bangalore based Immersion India is the lone winner from India

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tartups from around the world have been recognized for their unique contributions to sustainable and responsible tourism in the UNWTO SDGs Global Startup Competition.

The competition, which was supported by the United Nations Innovation Network, attracted some 10,000 initial proposals.

From these, the jury chose 25 winners from 18 countries, highlighting the array of tourism talent in every global region and its widespread ability to contribute to the Sustainable Development Goals (SDGs). Shortlisted finalists were judged according to criteria which included the potential of the startups to contribute to a specific Goal, their ability to be scaled-up and the maturity of both the product and the team 22

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behind it.

The 25 winning startups, selected by a jury made up of leaders from across the tourism sector, offer distinct solutions for advancing the SDGs. The Americas led the way in submitting winning proposals, with nine of the competition winners coming from the region.

Europe provided eight winners, Asia and the Pacific six, and Africa and the Middle East one winner each.

Potential for a better future “The winners show the power of new ideas for transforming our sector”, said UNWTO SecretaryGeneral Zurab Pololikashvili in recognizing tourism’s potential to contribute to all Sustainable Development Goals. He added: “By embracing innovation, we

can realise this potential and build a better future for people and planet through tourism. I congratulate them all and look forward to seeing these startups grow and deliver positive change.”

Lisandro Menu-Marque, Director-General of International Business Development for Globalia and Wakalua said: “The take-off of post-Covid tourism is moving closer and closer. The implementation of many of the innovative solutions, which have been brought us entrepreneurs from all over the world, will be part of this. The collaboration of institutions, governments and corporations will help host and scale up many of these projects through the Wakalua Hub, to make tourism a much more sustainable, responsible and

socially impactful sector, all with the support of the UNWTO.” Globalia is a key ally of UNWTO in its shift to lead the positive transformation of the sector, working together to identify and promote innovation through several competitions over recent years.

Likewise, Qatar Airways Group Chief Executive and Qatar National Tourism Council Secretary General, H.E. Mr. Akbar Al Baker, said: “Congratulations to all 25 winning startups that have showcased unique and pioneering solutions for sustainable tourism.

We look forward to welcoming and hosting top startups at the Tourism Tech Adventures Forum in Doha, Qatar, which will boast a truly distinctive pitching opportunity.”

Support and Guidance The winning startups will now be given expert support and backing to develop further, including through guided mentorship programmes from Amadeus, Google, IE University and FarCo, and tailored mentorship sessions from Mastercard and ClarkeModet.

The winners will also be invited to take part in a pitching event, to be hosted by Wakalua within the framework of Spain’s International Tourism Fair (FITUR). Another pitching event will take place at the Tourism Tech Adventures Forum, due to be held in Qatar in collaboration with Qatar Airways and Qatar National Tourism Council, another key partner for the project.

Furthermore, the winners will benefit from access to all UNWTO’s collaborators for the competition, opening the door for potential game-changing pilots and networking opportunities with Amazon Web Services, Globant, BBVA, the InterAmerican Development Bank (IDB) and IDB Lab, Telefonica, www.tourismindia.org

Plug and Play, the Advanced Leadership Foundation, Impact Hub, mentorDay and the destination partners for the Competition.

The winners and the SDG that the startup will help advance are as follows: SDG1 - No poverty Etnica (Guatemala) SDG2 - Zero hunger Ifarm Agritech (Kenya) SDG3 - Good health and wellbeing BlueDot (Canada) SDG4 - Quality education Immersion India (India) SDG5 - Gender equality Sisterwave (Brazil) SDG6 - Clean water and sanitation ECOLOO Greentech Malaysia SDN BHD (Malaysia) Zero Mass Water (United States of America) SDG7 - Affordable and clean energy BeFC (France) Enexor BioEnergy (United States of America) Swimsol (Austria) SDG8 - Good jobs and economic growth

Clio Muse Tours PC (Greece) Community Homestay Network (Nepal) SDG9 - Industry, innovation and infrastructure DefinedCrowd (United States of America) FREED GROUP (aka TravelFlan) (Hong Kong) SDG10 - Reduced inequalities Travaxy - accessible travel (Israel) SDG11 - Sustainable cities and communities Metrica6 (Spain) Tobadaa (Egypt) SDG12 Sustainable consumption and production Lumitics (Singapore) SDG13 - Climate action ClimateTrade (Spain) Opus 12, Inc. (United States of America) Safety Line (France) SDG14 - Life below water Seven Clean Seas (Singapore) SDG16 - Peace, justice and string institutions Impulse Travel (Colombia) SDG17 - Partnerships for the goals Nibi (Colombia) Siliconbali (Portugal)

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NEWS /RECOGNITION

IMMERSION INDIA WINS FOR CREATING EXPERIENTIAL LEARNING THROUGH TRAVEL Immersion India, a Bangalore based start-up company is one among the 25 winners chosen from across 138 countries

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mmersion India, a Bengaluru based startup that curates study-centric, experiential learning programs in urban and rural India, was chosen as one among the 25 winners of UNWTO SDGs (Sus-

Vineeth Thomas Founder & Managing Partner 24

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tainable Development Goals) Global Startup Competition.

The competition was launched to identify innovators whose ideas can advance tourism’s contributions to the Sustainable Development Goals (SDGs). The World Tourism Organization (UNWTO) is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism. Immersion India was chosen as the winner under the category of SDG4 of ensuring quality education and promoting lifelong opportunities for all. Immersion India is the only Indian startup among the 25 winners.

Founded by Anand Joseph and Vineeth Thomas, Immersion India was born out of the need to encourage and promote

India as an extensive learning lab. Since its inception in June of 2017, the startup has enabled academicians, students and corporate executives to experience Rural and Urban India in its true sense. Facilitating

Anand Joseph Founder & Partner

these experiences in a safe, trustworthy and conducive learning environment is what drives Immersion India.

International travel may have come to a standstill for now, but learning has continued. To adapt to the new normal, Immersion India has curated a number of virtual learning programs designed to introduce students to the many resources and learning opportunities that India has to offer. Immersion India’s virtual programs offer an array of Indiaspecific themes and case studies, designed to simulate a real-time learning experience.

Commenting on the recognition, Anand Joseph, Founder and Partner, Immersion India, said, “We are excited to be recognised for promoting

sustainable immersive learning experiences in India for the global learning community.

We started Immersion India to create experiential learning and unique travel experiences that go beyond textbooks and classroom sessions. Our aim was to give students and professionals an opportunity to have a first hand understanding of what one can learn in a culturallydiverse developing nation like India. This win strengthens our commitment towards creating high impact experiences that combine learning and travel.” The winning startups will be given expert support and backing to develop further, including guided mentorship programmes from Amadeus, Google, IE University and FarCo, and tailored

mentorship sessions from Mastercard and ClarkeModet.

For more details, please visit: www.unwto.org/news/ transforming-tourism-unwtoglobal-startup-competitionwinners-announced. www. unwto.org/news/global-talenton-display-as-sdgs-tourismstartup-competition-finalistsannounced. About Immersion India Immersion India guides students, corporate executives, faculty & professionals on studycentric, experiential learning programs in urban and rural India. Immersion India’s strength is in its ability to be a niche provider with a focus on learning objectives and add the element of travel and cultural immersion to blend with the learning. www.immersionindia.com

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NEWS / INTERNATIONAL

TO HELP WOMEN IN TOURISM Women in tourism have been disproportionately affected by the devastating effects of the pandemic on the sector

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s the sector enters the second year of an unprecedented crisis, the impact this has had on women in tourism has been made clear.

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According to the World Tourism Organization (UNWTO), the pandemic, and the unprecedented drop in international tourist arrivals, risks rolling back

progress made towards achieving gender equality and efforts to empower women and girls.

UNWTO is marking International Women’s Day 2021 with the

Image courtesy: www.sustainablefirst.com

release of our Inclusive Recovery Guide for women in tourism, compiled in collaboration with UN Women.

UNWTO data shows that women make up the majority of the tourism workforce (54%). Women in tourism are also often concentrated in lowskilled or informal work. This means that they are feeling the economic shock caused by the crisis more acutely and quicker than their male counterparts. In many cases, they are cut off from the social and healthcare protections that are so vital in a global pandemic.

Crisis “has a woman’s face” The Secretary-General of the United Nations António Guterres

says, “As the world marks International Women’s Day in the midst of a global pandemic, one stark fact is clear: the COVID-19 crisis has a woman’s face.”

UNWTO Secretary-General Zurab Pololikashvili adds, “Tourism is a proven driver of equality and opportunity. This unprecedented crisis has hit our sector’s women fast and hard, which is why gender equality and empowerment must be centre stage as we work together to restart tourist and accelerate recovery.”

Recommendations for inclusive recovery Almost one year on since the pandemic was officially declared,

the negative impact it is having on women and girls has become devastatingly clear. This increase in women’s economic and social insecurity combined with the observed rise in unpaid care work and domestic violence have meant that women in tourism have been disproportionately affected by the devastating effects of the pandemic on the sector.

The Inclusive Recovery Guide provides recommendations to policymakers, businesses and civil society actors in tourism for designing gender-responsive measures in response to the ongoing pandemic.

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NEWS / INTERNATIONAL

TIGHTENED TRAVEL RESTRICTIONS UNDERLINE CURRENT CHALLENGES FOR TOURISM While much has been made in making safe international travel a possibility, we are aware that the crisis is far from over

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ne in three destinations worldwide are now completely closed to international tourism. According to the latest data from the World Tourism Organization (UNWTO), the emergence of new variants of the COVID-19 virus has prompted many governments to reverse efforts to ease restrictions on travel, with total closures to tourists most prevalent in Asia and the Pacific and Europe.

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overview of the regulations in place in 217 destinations worldwide.

While previous editions had shown a movement towards easing or lifting restrictions on travel, the latest report shows that the persistent seriousness of the epidemiological situation has caused governments to adopt a more cautious approach.

As of the beginning of February, 32% of all destinations worldwide (69 in total) are completely closed for international tourism. Of these, around just over half (38 destinations) have been closed for at least

40 weeks. At the same time, 34% of worldwide destinations are now partially closed to international tourists.

UNWTO Secretary-General Zurab Polilikashvili says: “Travel restrictions have been widely used to restrict the spread of the virus.

Now, as we work to restart tourism, we must recognise that restrictions are just one part of the solution. Their use must be based on the latest data and analysis and consistently reviewed so as to allow for the safe and responsi-

ble restart of a sector upon which many millions of businesses and jobs depend.”

Regional variations clear The ninth edition of the UNWTO Travel Restrictions Report shows that regional differences with regards to travel restrictions remain.

Of the 69 destinations where borders are completely closed to tourists, 30 are in Asia and the Pacific, 15 are in Europe, 11 are in Africa, 10 are in the Americas and three are in the Middle East.

At the same time, the UNWTO research also indicates a trend towards adopting a more nuanced, evidence and risk-based approach to implementing travel restrictions. Growing numbers of destinations worldwide now require

international arrivals often combined with quarantine, while the same amount have made tests a secondary or tertiary measure.

Top tourism markets remain cautious As UNWTO leads the restart of tourism, the Travel Restrictions Report also notes how different governments are issuing advice to their own citizens. Analysis of the top ten tourism source markets currently advising against non-esinternational tourists to present a sential travel abroad found they negative PCR or antigen test upon generated 44% of all internationarrival and also provide contact de- al arrivals in 2018. UNWTO notes tails for tracing purposes. Indeed, that advice issued by governments 32% of all worldwide destinations will play a crucial role in the restart now have the presentation of such and recovery of tourism in the tests as their main requirement for weeks and months ahead.

The collapse in international travel r epresents an estimated loss of USD 1.3 trillion in export revenues - more than 11 times the loss recorded during the 2009 global economic crisis

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NEWS / TRAVEL EVENT

WICCI & SAATHIYA JOIN HANDS FOR SKILL DEVELOPMENT INITIATIVE The new START UP NOW format lets users at ITB Berlin NOW find out more about the progress and experience of successful startups in the international travel industry

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ICCI National Hospitality & Tourism Council joins hands with SAATHIYA, a Shibulal Family Philanthropic Initiative, to provide Short Term Training to women (and youth) from marginalised backgrounds for Entry Level Profession in Food and Beverage (F&B) Service and Housekeeping Operations leading to Guest Service Associate roles in leading Hotels, Resorts, Restaurants, and QSRs; creating opportunities and ways where the industry can add value and

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support the employment and enable sustainable livelihoods.

The WICCI National Hospitality & Tourism Council – SAATHIYA Skill Development Initiative draws extensively from the experiences of the industry, training partners, NGOs, and government agencies and institutions..

Ms. Meena Bhatia, National Advisory Board Member, WICCI Hospitality & Tourism Council – explains, “The programme aims to guide and prepare the youth, transforming them into confi-

dent, career-focused individuals in the organized sector and endeavours to positively transform the lives of these vulnerable and less privileged members of the society. Our goal is aligned with the country’s skill development vision, as also with the industry’s future need for a well-groomed and well-trained workforce.”

Ms. Kanika Hasrat, National President, WICCI Hospitality & Tourism Council ( General Manager, Taj City Centre Gurugram, IHCL) along with Ritu Chawla Mathur – National Vice President, ventured into this initiative with the belief that this was their opportunity to give back to their industry and communities. Both having had illustrious careers in the industry, Ritu reminiscences, “There is much to celebrate and

Ms. Meena Bhatia, National Advisory Board Member, WICCI Hospitality & Tourism Council

Ms. Kanika Hasrat, National President, WICCI Hospitality & Tourism Council

be proud of in our industry that I would like more women to experience the same and sign-up!”

Echoing her statement, Kanika Hasrat shared, ‘The most successful people in the industry have a very positive, enthusiastic “YES I CAN” attitude and I believe that together the team of WICCI hospitality and Tourism along with SAATHIYA and Industry Skill Council will train for skill and build a passion for the industry.’

Ms. Shruti Shibulal, CEO and Director of Tamara Leisure Experiences, who is also at the helm of the philanthropic initiative at SAATHIYA says, “Diversity and inclusion have always been top priorities for Tamara Leisure Experiences. This is also our ongoing focus with SAATHIYA, a non-profit Skilling Academy under the Shibulal Family Philanthropic Initiatives, which offers vocational training, job place-

Ms. Shruti Shibulal, CEO and Director of Tamara Leisure Experiences

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ment, and career mentorship to economically-disadvantaged youth. Our partnership with WICCI will bring two like-minded organizations together that have similar objectives of increasing the women workforce in the hospitality industry. I am confident that the complementary strengths of SAATHIYA and WICCI will help create a multiplier effect on outcomes and help empower women with livelihood options and career growth in the hospitality industry.”

Meena Bhatia, Vice President & General Manager, Le Meridien, New Delhi will be rolling out the Pilot batch of 30 young women and men, under her care and supervision at the hotel, operating as the ‘Centre of Excellence’ or training hub.

The Skill Development Initiative is an 8-weeks online theory training program, along with practical sessions at identified WICCI training hubs, followed by a minimum of 8 – 12 weeks of on-the-job training for F&B and Housekeeping operations. Students will have to undergo and clear a screening test to be eligible to join this course.

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NEWS / INDUSTRY

NEW TAJ HOTEL IN JAIPUR This will be IHCL’s ninth hotel in the city

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ndian Hotels Company (IHCL), has announced the signing of a Taj hotel in Jaipur. This will be a management contract with Kanha Hotels & Spa Pvt. Ltd. Commenting on the signing of this agreement, Suma Venkatesh, Executive Vice President - Real Estate & Development, IHCL said, “Jaipur has evolved into a dynamic

business, leisure and MICE destination. Taj Jaipur, along with IHCL’s diverse portfolio of authentic Palaces and hotels, is well poised to capture the growing demand of the city. We are delighted to partner with Kanha Hotels & Spa Pvt. Ltd., for this hotel.”

The hotel is strategically located off the Delhi Jaipur highway,

Mr. Puneet Chhatwal, MD and CEO, IHCL and Vijay Sharda, Director, Kanha Hotels & Spa Pvt. Ltd. 32

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with close proximity to the historic Amer Fort. The hotel is a modern interpretation of Jaipur’s rich heritage and magnificent palaces.

Taj Jaipur will have 250 luxurious rooms, a multi-cuisine restaurant, specialty restaurant, roof top bar and recreation facilities including the award winning Jiva Spa. The hotel will also have over 30,000 sq. ft. of banquet halls and open lawns, making it ideal for hosting large conferences and weddings.

The Brownfield project is slated to open in 2023.

Mr. Vijay Sharda and Mr. Ajay Sharda, Directors, Kanha Hotels & Spa Pvt. Ltd., said, “It’s a great pleasure getting on board with IHCL, a name synonymous with trust and tradition. The stunning new hotel will be the right fit for the iconic Taj brand.”

Jaipur is the capital of the state of Rajasthan and is popularly called the Pink City because of the dominant color scheme of its buildings.

The UNESCO World Heritage Committee has inscribed Jaipur among its World Heritage Sites. It has also become an important commercial hub over the years. .

VISTARA INAUGURATES SERVICES TO MALÉ Vistara is India’s highest-rated airline on Skytrax and Tripadvisor, has raised the bar for operations and service delivery in the Indian aviation industry by offering the world-class flying experience to travellers.

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istara Airlines has inaugurated its non-stop flights between Mumbai, India and Malé, Republic of Maldives and becomes the only airline to offer the choice of Premium Economy class of travel on the route, in addition to Business class and Economy class. The airline will fly three times a week on the route under India’s transport bubble agreement with the Republic of Mal-

dives.

Mr. Leslie Thng , Vistara’s Chief Executive Officer, said, “Maldives is one of the most popular holiday destinations among travellers, not just in India, but from around the world. We are happy to be able to offer our customers the choice of flying their favourite and India’s best airline on this route. We are sure that Vistara will play an important role in making every cus-

tomer’s holiday even more pleasant and memorable by giving them a world-class travel experience.”

Vistara will accept all eligible customers meeting visa/entry requirements in both countries, as specified by the respective government bodies. Vistara strongly encourages its customers to fully understand these guidelines before making their bookings.

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NEWS/ TRANSPORTS

AVIS INDIA LAUNCHES ‘AVIS CARE’ A complete solution that makes your personal mobility even more reliable

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uilding on its point-to-point mobility service as well as mobility solutions for customers, leading car rental and leasing brand, Avis India has launched ‘AVIS CARe’.

AVIS CARe is a tailor-made solution for car owners. Avis takes care of all car ownership needs, including the upkeep and maintenance of the car as well as resolving any expected or unexpected problems that come up during its use. The benefit to car owners is seamless mobility, customized to their needs.

AVIS CARe offers a full suite of services, from providing guidance on what repair or maintenance jobs are necessary, finding you the most qualified resources to carry out the work at the right time, the right price, and with the least downtime. All vehicle maintenance and repairs are compliant with the appropriate regulatory requirements.

In addition, AVIS CARe provides24X7 emergency roadside assistance with towing, crane and hydra services, legal assis34

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tance, hospital assistance, onward travel assistance, emergency stay at a hotel, fuel run out help, emergency messaging to family, providing a replacement vehicle, pick up and drop services, specialized car cleaning salons powered by 3M, tyre and battery purchase facilities at preferred

prices, appropriate insurance cover and its subsequent claim settlement, through the specialized network of mobility experts at Avis covering all corners of the country.

These services are available 24 hours a day, 7 days a week anywhere in India with customers

selecting a package that best suits their needs. This gives car owners complete confidence and peace of mind, freeing them from the hassles of car ownership and leaving them free to chase their own aspirations and priorities.

Furthermore, customers also have the benefit of speaking to an expert who can offer complete guidance on car-related or situation-related concerns.

Avis also offers customers services that are not part of the package under Avis’ expert supervision at discounted rates.

Speaking on the new launch, Mr. Sunil Gupta, MD & CEO of Avis India commented, “Over the last 20 years, Avis India has built expertise in providing mobility solutions, delivering high-quality service to all its customers

consistently maintaining over 98% customer satisfaction levels and constantly innovating to keep in step with the customer’s evolving demands. Through AVIS CARe, we cater to yet another dimension of personal mobility.

Along with offering a safe traveling experience in the era of ‘new normal’, we also want to reassure customers so that they are free to use their cars at all times anywhere in India, confident that Avis always has their back AVIS CARe is a 24*7, one-stop,hasslefree solution that takes care of all car ownership needs anywhere in India.

Since its launch in India 20 years ago, Avis India has dedicated itself to delivering superlative car rental as well as leasing services to its consumers. The company’s

expertise is on solution-based customer service, technical competence, and strong collaboration with auto manufacturers, dealers & other service partners across the country.

In sync with its consumer-centric approach, the brand continues to launch innovative new products and services - providing a unique and safe mobility experience is at its core. Amid the COVID-19 pandemic, it also launched AVIS Secure Shuttle and AVIS Flexi 12 services.

Avis in India is present at Agra, Ahmedabad, Bangalore, Bhubaneswar, Chandigarh, Chennai, Cochin, New Delhi, Gurgaon, Hyderabad, Jaipur, Kolkata, Mumbai, Noida, Pune, Rishikesh, Shimla, Udaipur, and Vadodara.

Mr. Sunil Gupta, MD & CEO of Avis India

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FEATURE / TRAVELOGUE

SPLENDID SOUTHERN DISCOVERY A

mesmerizing South India travel experiences of a solo Woman traveller, Dr. Mithra Satheesh, who travelled through a less crowded routes during the post COVID 19 lockdown period Covid changed many things in the world. It also changed the way I travelled. Earlier , I was a solo traveller who preferred public transport as my main 36

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mode of travel. As physical distancing became the new norm after Corona, I started travelling in my Maruthi Scross. First trip that I made was to Hampi. I chose Hampi because Hampi is a destination frequented more by foreigners. With International travel bans, Hampi was definitely going to be deserted. I was apprehensive of whether I will catch the virus during my travel.

A mesmerizing South India travel experiences of Dr. Mithra Satheesh, who travelled through less crowded routes during the post COVID 19 lockdown period

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But I had reached my limits with six months of ‘no travel’. Also, I felt being a responsible traveller, I have to contribute to revive the tourism industry which was one of the hardest hit segment.

As soon as the interstate borders were opened for tourism in September, I embarked on my first long drive. Eventhough Hampi was 900 kilometers away, I didn’t want to take a break and www.tourismindia.org

resume the journey for I want to avoid contact with people as much as possible. Multiple hotels means I will have to interact with more people. The NHAI Highways were so smooth that I completed my drive in 13 hours. I stayed in a homestay in Sanapur village, 27 kms from Hampi. I didn’t want to stay in a touristy location as I felt the risks were more. I also enjoyed the view of Sanapur lake

nearby.

I took an ASI certified guide and explored the ruins of Vijayanagara in detail. With very few local tourists around, I thoroughly enjoyed the solitude presented

by Hampi. I covered Virupaksha temple, Hemakuta hills, Krishna temple, Vittala temple and Royal centre. The most exciting thing I did at Hampi was to go in search MARCH 2021 TOURISM INDIA

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of kodi Sivalinga or thousand Sivalingas. It is a lesser known ruin of Hampi. Thousand tiny sivalingas are carved on a rock by the riverside. To reach it, I hadto take Kampabhupa trekking path which is an ancient riverside path that connects Virupaksha temple to Vittala temple. Along the path

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there are ruins of many other interesting temples like Kodanda rama temple, where coronation of Sugreeva by Rama took place.

Fourth day of the travel , I wanted to have some unique experience and I visited the Anegundhi village which is located on other side of river Thungabhadra. On

this part of Hampi, there are some places which the locals connect with Ramayana. Anjaneya temple where Hanuman was born, rishimukh hills where Sugreeva hid from his brother Bali, caves near Durga temple where Bali resided, the pond near which Sabari, a devotee of Rama waited

are just few of the places. I was moved by the women empowerment works that an NGO had undertaken at Anegundhi village. Women were trained in making ropes from dried banana plant skin and stems of water hyacinth. These ropes were then used in making a variety of items ranging from bags and purses to floor mat. I managed to spend few hours with a nomadic shepherd family who had pitched their tent on a hill along the highway. On way back I also visited the Chitradurga Fort. The trip was a good one and after very long time I felt rejuvenated. I also started enjoying solo long drives.

I went into quarantine for seven days after reaching home. That was the most painful part of Post Covid travel. Earlier I could have spend more time on road.In Kerala, Post covid travel demanded a good number of days in quarantine once you reach back after an interstate travel.

In Novemeber, I set out on my next journey. This time I visited the Toda tribes of Nilgiris. Todas are the indigenous tribes of Nilgiris who have been pastoralist from time immemorial. They rear a peculiar species of semi domesticated Buffaloes with curved horns, huge body and short legs.

They lived in valleys surrounded by thick Shola forests. Their half barrel shaped huts made of cane and mud is something very interesting to www.tourismindia.org

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FEATURE /TRAVELOGUE

Three long drives in a span of three months during covid was indeed a life-changing experience for me. I enjoyed my transformation from a solo budget traveller to a solo road tripper! I enjoyed the freedom that comes when I travel in my own vehicle, the wonderful opportunities presented to me along the way when I drove around the villages. I have to be thankful to Covid for instilling the changes!

Dr. Mithra Satheesh

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FEATURE /TRAVELOGUE experience. I was also fortunate enough to be invited to a Toda tribal wedding when I was at Ooty. Social wedding takes place when the girl is seven months pregnant. Entire tribe gather at the girls village and celebrate the wedding with great merriment - dance , music and free booze!!

I visited the Irula tribes in Kothagiri. Irulas are famed tribal musicians. They showed me their traditional musical instruments.

They had also made instruments similar to drum and guitar out of cane.I was taken aback by the courage shown by Lekshmyamma , a 92 year old lady who lived alone in an open hut deep inside forest thronged by wild beasts. I enjoyed the moments spend with the tribals. But I had to take extra hygiene measure to ensure I didn’t carry the virus into the tribal hamlets.

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I wanted to end the year 2020 by undertaking a road trip I true sense. The two earlier drives were to a single destination. As I became more confident about solo long drive, I knew I had to push my limits further. I took a weeks break from hospital duty and drove around Karnataka. I started with Coorg. I have always been enthused by the fact that inspite of Kodavas, the natives of Coorgs, being brave warriors, they were ruled for over two hundred years by Lingayath kings of Haleri dynasty. I visited the few monuments that remains of Haleri dynasy like Madikkeri Fort, Raja’s seat, Raja’s tomb, Nalkanadu Mana, Iguthappa temple etc. The most thrilling thing that I did in Coorg was to go in search of a Bhagavathy temple in Haleri village to see the ages old deer horns hanging from its roof. At

Coorg , I stayed at a homestay in Napokulu which was cosily nestled in a coffee eastate. I also managed to get some local contacts and visited the ancient homes of kodavas called ‘ainmane’. It was interesting to learn about culture of Kodava community, which is the only community exempted from needing a gun licence for using fire arms!And kodava cuisine is a unique experience with a diverse range of food items prepared from rice.

Their pork curry called panthi curry is prepared by cooking pork in a fermented distillate of a local fruit and is something not to be missed when in Coorg.

From Coorg I moved to Belur.

I didn’t want to travel along the conventional highway. So I took state highways. The scenic drive through Bisle ghat was an unforgettable experience. I stopped at

many villages on the way to enjoy their rustic lifestyle. After exploring Sakleshpur fort, I visited the famed Hoysala temples and Belur and Halebidu.I also visited the Belavadi temple build by Hoysala. This temple houses the most beautiful Krishna idol as certified

by ASI is situated in this temple.

On equinox day every year, the rays of sun passes through seven doors in the temple and fall on the main idol. Temple is small when compared to the ones in Belur and Halebidu. But the gopuras of this temple are the tallest amongst all the Hoysala temple gopuras. I spend the night at KTDC mayura, as there was no home stay option and only Mayura offered car parking. That’s one disadvantage of taking your car. You need to find a safe place for your vehicle as well !

On the way to Shravanabelagola , I visited the Dodagadavally Lekshmi temple a ‘one of its kind’ temple. This is considered to be oldest Hoysala monument that has been found intact and is unique because of its Chathushkuda arrangement that is four sub temples are placed on a common base and open into a common hall. This is the only chathushkuta temple. There are other things too that makes this temple an interesting place. One can see skelton structures inside the temple which are supposed to be Vethalas guarding bhadrakali. I had never seen fierce looking skeltons exhibiting their nakedness in another temple and that too, they were more than 8 feet in height.

Among the two diametrically opposite temples, one set is Vishnu and Bhadrakali and the Other is Lekshmi and Siva.This temple deviates from the general temple norms - Vaishnava idol opposite another Vaishnava and instead a Saivite idol is placed opposite to Vaishnavite idol. Here , . Lekshmi is in a standing position holding a www.tourismindia.org

conch, rosary beads , gadha and chakra which is an unsual posi43 tion.

At Shravanabelagola,I enjoyed the sunset more than the tallest monolithic statue. It is believed to be one amongst the most beautiful sunset that can be witnessed in Karnataka. After sunset, I proceeded to Melukote which is 35 kms away. Next day, I explored Melukote , a village with many specialities. It is the place where Ramanuja,a vedic scholar spend nearly 13 years. Melukote was

a main Sanskrit learning centres centuries back itself. Surprisingly one finds that time machine stopped working years back in this village.The entire activity of villagers revolve around Cheluvanarayana Swamy temple. Day begins with reciting vedas in front of lord, and participating in various poojas through out the day.

People still follow age old customs and dress up ancient style.

Kids learn vedas through gurukula method. They stay with guru at his house and recite Vedas from MARCH 2021 TOURISM INDIA

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FEATURE /TRAVELOGUE

dawn to dusk. Yoga Narasimha temple perched on the top of a tall hill is another monument which is not to be missed. What moved me the most in Melukote was the fact that villagers took great efforts to maintain 108 ponds spread across the village. As a

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result, even though the village is located at a higher altitude , there is round the clock water supply in every home. Amongst the ponds, the chief pond named Kalyani is one of the most beautiful ponds with turquoise water.I felt so much in love with the village that

I decided to stay there for three days and relax. I also managed to visit temples at Thonnur , a nearby village. One of the temples here , has a box in which the bag used by Ramanuja is preserved! I winded my journey at Melukote and returned to Cochin.

Three long drives in a span of three months during covid was indeed a life changing experience for me. I enjoyed my transformation from a solo budget traveller to solo road tripper! I enjoyed the freedom that comes when I travel in my own vehicle, the wonderful oppurtunities presented to me along the way when I drove around the villages. I have to be thankful to Covid for instilling the changes!

Tough situations never last but tough people do !

Text & Photographs by Dr. Mithra Satheesh

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NEWS / AIRLINES

CAPT. NASSER AL SALMI APPOINTED AS COO OF OMAN AIR

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bdulaziz Al Raisi, Chief Executive Officer of Oman Air, has announced that Captain Nasser Al Salmi has been appointed to the role of Chief Operating

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Officer at the airline. An accomplished leader and fixture in the region’s aviation sector, Captain Al Salmi brings more than three decades of hands-on industry

know-how and C-suite expertise to Oman Air, including pivotal operational expertise from his most recent role as Chief Operating Officer at Gulf Air.“The appointment

of Captain Al Salmi as Chief Operating Officer at Oman Air comes at an unprecedented time in our airline’s history,” remarked Abdulaziz Al Raisi, CEO of Oman Air. “As we turn our focus towards a healthy, gradual recovery of our sector, it is imperative for us as an airline to strengthen our capabilities across the entire airline ecosystem. With his exceptional blend of flying experience and proven senior leadership capabilities, Captain Al Salmi was the obvious choice for the role of COO and his extensive industry background will help Oman Air reach new heights of success in the post-pandemic world.”

“I am delighted to be joining an organization with such a rich her-

itage as Oman Air,” said Captain Al Salmi. “It’s both a challenging and exciting time for aviation and my aim is to build on the strong foundations already in place at Oman Air to develop a strategic way forward in the months and years ahead under the guidance of CEO Abdulaziz Al Raisi. I’ve been immersed in aviation my entire life and the opportunity to work alongside the many talented individuals at Oman Air is the pinnacle of my career.”

With airlines around the world still navigating the impacts of COVID-19, and faced with ongoing declines in demand for international travel, Oman Air has moved quickly to align its operating model to meet the new

reality of border closures, travel restrictions, and fewer passengers. The appointment of Captain Al Salmi highlights Oman Air’s commitment to the future of aviation in the Sultanate through deep industry expertise that fuels forward looking strategies for sustainable growth. As incoming COO, he will report directly to CEO Abdulaziz al Raisi and will be tasked, among other duties, with improving efficiencies across several operational areas including flight operations, maintenance and engineering, inflight services, airport operations, as well as Oman Air’s Operations Control Centre.

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Nationality : Indian

Address : SEKT G-8, Thamarakulam Lane, 47 Sasthamangalam.P.O., Thiruvananthapuram - 695 010 Kerala 6. Names and addresses of individuals who

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of the total capital. : Tourism India Publications Pvt. Ltd

I, Ravisankar. K.V, hereby declare that the particulars given above are true to the best of my knowledge and belief.

Date: 01.03.2021 Ravisankar. K.V Signature of Publisher www.tourismindia.org

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NEWS/ HOSPITALITY

FLY WITH BLADE TO HILTON SHILLIM ESTATE RETREAT T

Be a part of a luxurious experience by flying BLADE to Hilton Shillim Estate Retreat and Dharana at Shillim

ake a higher route and travel to Hilton Shillim Estate Retreat and Dharma at Shillim – the foremost eco-wellness retreat in India, where luxury meets holistic wellbeing in the lap of nature. The 2.5-hour drive from Mumbai is now a short 30-minutes ride away

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with BLADE India, an Urban Air mobility company that will help you hop, skip and jump the traffic.

The journey of reconnecting with yourself in the calming heart of the Sahyadris can now be achieved in a short amount of time when you fly with BLADE that offers options like by-the-

seat bookings or chartering the entire helicopter. One can begin the trip from the central location of Juhu- in Mumbai to Hilton Shillim Estate Retreat & Spa’s very own helipad and enjoy the ride at any day and time between sunrise and sunset with prior booking.

Channel your inner peace through holistic wellness programmes by Dharana at Shillim or embark upon a journey to digitally detox while you indulge in a luxury stay at Hilton Shillim Estate Retreat & Spa. Take part in recreational activities like Nature Walks, Treks, and Hikes while you enjoy the serene view of the Western Ghats. The Dharana Food Philosophy of locally sourced produce and ingredients used from the Shillim organic farms would elevate this experience.

Nestled in unspoiled surroundings amidst the magnificent landscape of the Western Ghats, Hilton Shillim Estate Retreat and Spa offers a sanctuary for the body, mind, and spirit, the retreat is spread across 350 acres of picturesque wilderness. Hilton Shillim Estate Retreat & Spa is located at Pavana Nagar, Maval, Shilimb, Maharashtra BLADE is the largest arranger of helicopter flights for civilian travel in the United States. By leveraging its technology platform, strategic lounge/terminal network of 10 dedicated properties in four states, and its integrated partnerships with over www.tourismindia.org

30 aviation operators, the company has expanded its offerings from one route in one state to 22 core routes in seven U.S. States.

BLADE has proven to grow the size of the urban air mobility market in the areas in which it operates. No company flies more passengers in and out of city centers than the company. BLADE India was launched in November 2019, to bring this world-class experience and service to Indian consumers as a partnership between Hunch Ventures and BLADE USA.

BLADE is committed to the environment, supporting the communities it serves, and advancing the future of air mobility. As part of that commitment, BLADE is working to make aviation more accessible by preparing for the adoption of quiet, carbon-neutral and cost-effective aircraft (eVTOL) that are currently being developed. BLADE has also partnered with Airbus to explore UAM in India. BLADE Urban Air Mobility, Inc. is not a direct air carrier.

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NEWS / NATIONAL

TOURISM NETWORKING EVENT BY SKAL HYDERABAD The United for Travel campaign will help us achieve this, providing a clear and strong message that safe tourism is now possible

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KAL International Hyderabad has conducted a Tourism Networking event in Radisson Hyderabad Hi-Tech Hotel in Gachibowli. His Excellency Dr

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Andrew Fleming, The British Deputy High Commissioner, British deputy high commission, Hyderabad, was the Chief Guest and His Excellency Adnan Altay Altinors,

Consulate General of the Republic of Turkey in Hyderabad was the Guest of Honour. Ms. Annette Dsilva, Commercial Advisor, United States Commercial Services of

United States Consulate General, Hyderabad, Ms. Cholada, Director, Thailand tourism, Dr. Chinnam Reddy, Director Nithim, Hospitality College, Hyderabad, and Earnest Immanuel, Director, International Insitute of Hotel Management were the Special Invitees Sk Monik Dharamshi , Hon Secretary of SKAL International Hyderabad welcomed all the delegates, and N S N Mohan, President SKAL gave a speech regarding tourism and its opportunity for promotion of Telangana and AP as a destination in the global market and insisted on teamwork and networking with the SKAL members doing business with each other.

Dr. Andrew Fleming , Chief Guest of the event told that the United Kingdom has different tourism destinations such as England, Scotland, Northern Ireland, and Wales which is one of the most preferred destinations in the world for Indians and it has a huge Indian diaspora spread out all over the country. He also added that good times are coming soon and 2021 -22 will have great numbers regarding tourism. Dr. Andrew gave a detailed account with facts and figures in tourism between the UK and India.

Adnan Altay Altinors spoke on the long cordial relation between Turkey and India and its rich culture and heritage. He told that the great tourism spots such as Istanbul, Izmir, Ephesus, Cappadocia, etc which always have huge footfalls of Indian tourists around the year.

He added that Turkey is one of the most favourite destinations around the globe with its flagship carrier Turkish Airlines covering most parts of the world.

Mr. Ravichandran, Vice President, and Mr. Sk Akash Saxena, Director, Membership Development of SKAL inducted the 12 new members.

Dr. Chinnam Reddy, Director of NITIM spoke about the hospitality industry and the role of catering colleges shaping the future leaders of the hospitality industry and he also assured he will support SKAL in building the young SKAL team, www.tourismindia.org

and Earnest Immanuel, Director, IIHM too assured his full support on the same. Ms. Cholada, Director of Tourism Thailand made a video presentation as Thailand is waiting for tourism to start again soon.

Skal International members such as Mr. MVG Ganesh, COO Radisson Hyderabad Hi-Tech Hotel, Mr.Sukumar Prabhu, Director Verticle Aerosports, Mr. Rakesh Mohan, Director of BKS and

DKS Tours, Ashok Harkara, were present on the occasion.

SKAL is established in 1932 in Paris and spread its presence over 102 countries,343 cities around the world with 14500 members who are the top hoteliers, tour operators, tourism boards, Travel agents, and allied tourism professionals and it has 15 clubs with 1100 members in India.

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NEWS / HOSPITALITY

HOLI STAYCATION AT JW MARRIOTT

HOTEL BENGALURU Weekend Escape at JW Marriott like no other

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oli, one of the most magnificent festivals of India is celebrated in the beginning of spring with plethora of colours, love and spirituality. JW Marriott Hotel Bengaluru, delight-

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fully introduces “Holi Staycation at JW Marriott Hotel Bengaluru”, an exclusive staycation package which offers a special 20% off on standard room rates & endless experiences for their dear travellers.

The flagship property of Marriott International in Bangalore city is the ultimate luxury destination to unwind and rejuvenate. Recently, staycations have become one of the trendiest holidays when a

family/couple spends leisure time together in one’s home country instead of travelling abroad. This Holi Staycation, experience tranquillity at hotel’s luxurious rooms that overlooks one of city’s iconic green canopy at Cubbon Park.

Wake up to the breath-taking view of Cubbon Park that reminds you of old Bengaluru followed by a complimentary breakfast at the all-day dinning JW Kitchen. The exciting specialty restuarants add a bit of excitement to your dining experience. Indulge at the Dinner Buffets at JW Kitchen, Vibrant Weekend Events at the open air rooftop-poolside lounge, Merak; Sushi and Scotch at UNO and a romantic dinner at their Nouvelle European cuisine at ALBA. This Holi, indulge at a special holi themed buffet curated by the culinary team at JW Kitchen and enjoy the variety of festive offerings starting with some chilled Thandai, Aam panna, Vodka shot golgappa. Release the stress with an indulgent complementary express treatment for a couple at Spa by JW and get refreshed at the pool which is now open to the in house guests.

The steal deal Holi staycation package includes these fabulous services such as Buffet Breakfast at JW Kitchen, Access to fitness center and health club and wireless Internet, Marriott Bonvoy members get 1000 Marriott Bonvoy points additional per stay.

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JW Marriott is part of Marriott International’s luxury portfolio of brands and consists of beautiful properties and distinctive resort locations around the world. Enjoy the perfect weekend in luxury at JW Marriott Hotel Bengaluru. www.tourismindia.org

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NEWS/ HOSPITALITY

MAKE HOLI MORE COLORFUL

AT COURTYARD

BY MARRIOTT BENGALURU HEBBAL

Known for its diverse cultural attractions across the city, North Bengaluru is all about its greenery and its lakes and gardens like Nagavara Lake

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oli one of the most colorful festivals is the magical time of the year to celebrate with family and friends. Being one of the cheerful festivals, it gestures the end of winters and greets the season of spring bringing the classic fusion of music, games, colors, food, and drinks.

Courtyard by Marriott Bengaluru Hebbal has introduced attractive staycation packages for guests who are looking out for a weekend getaway. To make your Holi more happening, the hotel has lined up some entertaining activities including brunch and much more.

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ery and its lakes and gardens like Nagavara Lake, Lumbini Gardens, Nandi Hills, and others that call for an ultimate Holi-day at the city’s 5-star, business hotel, that is well designed with ergonomic rooms with a view.

Special Holi delicacies at the hotel’s rooftop restaurant Nazaara and all-day dining restaurant The Hebbal Cafe, guarantee to leave you wanting for more. So, head to the charming property and soak in the spirit of festivities. Pack your bag, book your rooms and reserve your tables at Courtyard

by Marriott Bengaluru Hebbal while you relax during the festive weekend. Get into the madness of Holi with your friends and family; paint each other’s faces with bright smiles and spread happiness the Courtyard Hebbal way.

Courtyard by Marriott Bengaluru Hebbal offers Brunch at The Hebbal Café, Indian Holi Themed Buffet Brunch, The Festive Sky Dinner at Nazaara on 28th &

29th March 2021. Step out of your home, ditch the timeworn ways of celebrations and have a remarkable Holi.

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NEWS / HOSPITALITY

WEDDING DESTINATION @ THE LEELA AMBIENCE GURUGRAM COVID-19 TESTS AND VACCINATIONS WILL BE KEY TO GET THE WORLD FLYING AGAIN

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ith the existing travel restrictions and pent-up demand for weddings, wedding professionals are starting to witness a growing demand for celebrations and events. Diverted destination weddings are now flowing through metro

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cities, disrupting the supply and demand of venues. In the past couple of months, weddings and other related services have remained the constant business stream and continue to create a positive scenario for hotels.

Adding to the brand-new di-

mension to weddings, It’s Possible at Ambience Island was unveiled by The Leela Ambience Gurugram Hotel & Residences, ADot by GNH Hotels, Ferns N Petals, and Touchwood Group. A collaborative concept where multiple synergies convene to make celebrations splendid. Strategically connected with the national highway and at a close distance of 15 mins from the International airport, The Ambience Island perfects the extravaganza of Indian weddings in many ways than one. A wedding destination in itself spread over 135 acres of space, the island is an amalgamation of services offering a luxury hotel, bespoke catering by master chefs of The Leela Gurugram, expansive wedding venues, a golf course, and Gurgaon’s best lifestyle mall!

During the event, leading ex-

perts from the industry shared their views on the current trends.

MrVarun Chhibber, General Manager, The Leela Ambience Gurugram Hotel & Residences explained, “The extravagance of Indian weddings often falls short with space limitations of banqueting venues. Wedding celebrations of any count are possible at The Ambience Island where the cumulative area of banqueting space exceeds over 3, 00,000 sq.ft. Luxury hotels come together for the comfort of stays with over 1000 rooms. Unlike any destination, The Ambience Island fulfills every aspect of your imagination of any scale. The true Indian hospitality of The Leela

Ambience Gurugram completes every event with signature dining and spacious rooms and residences. In a nutshell, the island is a complete 360-degree solution for weddings, conventions, and events.”

ADot by GNH Hotels is one of the city’s most exquisite venues divided for conventions, weddings along with a lounge ideal for pre-wedding celebrations. Ritz and Riviera, our premium venues

by FNP Gardens which cater to signature weddings with elegant décor and stunning elements.

Welcoming one and all to the Ambience Island, The Leela Ambience Gurugram offers bespoke services along with its exem-

plar hospitality. Its award-winning restaurants and culinary strength cater to weddings with well-crafted experiences not only at the hotel but also extended to the multiple venues on the island.

With added banqueting space of 35,000 sq. ft of on the same level, celebrations are elevated with signature restaurants, expat chefs, service design under the concept of “Once in a Lifetime”.

Be it the outdoor venues overlooking the Rajokri Greens or Orbis, an exclusive lounge ideal for bachelorettes and cocktails, The Leela Ambience Gurugram ensures every celebration is a fond memory.

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NEWS/ HOSPITALITY

UNIQUE VIRTUAL FIELD TRIPS FOR CHILDREN

BY ANANTARA GOLDEN TRIANGLE

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Renowned Indian actors Neelam Kothari and Samir Soni, with their daughter Ahana, are currently holidaying at the best all-inclusive resort in the Maldives – Lily Beach Resort & Spa

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nantara Golden Triangle Elephant Camp & Resort has introduced a complimentary service for school children in lockdown that stars elephants in a personal call live from their natural habitat in Northern Thailand’s ancient jungle. During the video call, children around the world can virtually participate in a jungle field trip of unique and once-in-a-lifetime elephant experiences, including the resort’s Walking With Giants signature experience that provides an optimum way of getting to know the elephants and develop a deeper emotional connection with them.

The community initiative follows the success of the luxury resort at the confluence of Thailand, Laos, and Myanmar, and the Golden Triangle Asian Elephant Foundation’s (GTAEF) twice-daily live streams of rescued elephants enjoying their walks in the jungle and taking a mud bath in the Ruak River, that garnered more than five million views since the start of the global pandemic. The resort is world-famous for its elephant camp that, along with the GTAEF, was set up in 2003 primarily to help street begging elephants and others that could not help themselves. To date over 60 elephants have been rescued from Thailand’s city streets and other aggravating circumstances, of which 23 now live in the jungle environment of the resort along with their entire mahout (carer) www.tourismindia.org

families.

During the live stream, children are introduced to their threeton video call companions and have ample time to ask questions about the pachyderms to the GTAEF’s elephant experts.

Then, championing the natural joy of the herd of elephants’ daily free-roaming time, accompanied by the mahouts and either a veterinarian or biologist, the live stream offers insights from scientific experts about how these intelligent creatures think and behave. Walking out to the forest unveils river and wild nature scenery and, falling in pace with the slow, steady rhythm, the children can observe the elephants’ social interaction in their native habitat. Each virtual field trip is customized to meet the needs and curriculum of the students.

Commenting on the virtual jungle field trips for children who are confined or isolated by lockdown restrictions in their countries, Mr.

John Roberts, Anantara Hotels, Resorts & Spas’ Group Director of Sustainability & Conservation, said that school children from Thailand to Melbourne to Colorado have gathered in front of monitors with handcrafted binoculars and paper-mâché elephant ears to watch the three-ton gentle giants lumber through the jungle. “Whilst this entertaining and educational experience is a temporary virtual substitute for educational institutions’ learning through exposure to nature and nature-based activities, it is the escapism and the enthusiasm that it affords young minds – some often trapped in challenging and confusing circumstances – that make it all worthwhile.

Distant learning can indeed be fun and inspiring and, who knows, we may have a few newly qualified elephant veterinarians come knocking on our jungle door in ten to fifteen years’ time,” Roberts concluded.

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NEWS / HOSPITALITY

LEARN THE ART OF SLOW TRAVEL T

With Style, Comfort and Spectacular Views

he year 2021 is redefining travel trends and one of the trends the industry is expected to see in the new normal is the rise in slow tourism. It is an approach to travel that emphasizes on a more laidback way to explore the destination and make a connection with its people, food, culture, and natural environment. Now more than ever, travelers would seek to engage and immerse themselves in authentic local experiences, closer to nature, at a lei-

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surely pace. Here are some ideas for slow adventures you can take in the United States to get the most out of your vacation!

Chase the Northern Lights in Fairbanks, Alaska Spend a night or two devoted to viewing the magical and captivating sight of the northern lights, also known as the Aurora Borealis. Alaska’s second largest city, Fairbanks, sees some amazing light shows, thanks to its location in the auroral

oval, an area around the North Pole.

Denali National Park and Preserve, a 2-hour drive from Fairbanks, is also one of the best places in the U.S. to just relax and view the dancing auroras. December through March is usually the best time to observe this elusive natural phenomenon.

You can see the northern lights in several destinations across the USA including Idaho Panhandle National Forest (Idaho), Aroostook National Wildlife Refuge (Maine), Cook Coun-

ty (Minnesota) and Michigan’s Upper Peninsula.

Sit Back and Sip Some Wine in Willamette Valley, Oregon Take your time in Oregon’s largest wine region; it’s a place you’ll want to explore. Here you’ll find lush vineyards and farms, tended by families who are passionate about growing the best wine grapes and freshest foods. Sit back and savor a glass of the world-renowned pinot noir and mouth-watering meals prepared from locally grown ingredients. Enjoy the scenery by cycling along the Willamette Valley Scenic Bikeway.

The route winds through nearly the entire valley, past vineyards and orchards and through historic towns.

The Willamette Valley is also gifted with rugged mountain peaks and heart-stopping waterfalls.

Hear the Music in Nashville, Tennessee The diverse music scene of Nashville will soothe your musical soul.

From country music to rock, pop, and hip hop; whatever you are in the mood to hear, you can find it in Music City. There are several attractions that have made Nashville famous, such as the ultimate country music venue, the Grand Ole Opry and the world-renowned Country Music Hall of Fame and Museum. Johnny Cash fans can learn all about the legend’s life at the Johnny Cash Museum. It houses the most comprehensive collection of Johnny Cash artifacts in the world. Take a guided tour of RCA Studio B, known for producing iconic songs from Dolly Parton, Elvis Preswww.tourismindia.org

ley and Roy Orbison.

Experience Food Scene Like a Local in Baton Rouge, Louisiana While New Orleans dominates the

culinary scene in Louisiana, Baton Rouge is an under-the-radar culinary gem. It boasts a thriving food scene and is an outstanding place to experience authentic Cajun cooking, fresh local seafood and craft beer. Tony’s Seafood Market in Baton Rouge is considered one of the favorite stops for fresh seafood.

Head to Jolie Pearl Oyster Bar, a local gathering spot offering where more than 50 types of oysters from all over the country. If you wish to bring the tastes of Louisiana back home, visit The Red Stick Spice Market to shop spice mixes and high-quality condiments. You can also plan for a session in the kitchen classroom, where the owner hosts her popular cooking classes.

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NEWS/ DESTINATIONS

MALDIVES: THE MOST INSTAGRAMMED DESTINATION RIGHT NOW T

he team at My Baggage has researched and revealed that more photos in The Maldives are shared on instagram than of any other tourist destination or landmark in the world. The team noted that the COVID-19 pandemic and various worldwide lockdowns brought a halt to many holidays for Brits, and a newfound appreciation for travel sparked. This is a sen-

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timent that people from all over the world will be experiencing right now.

The team at ‘My Baggage’ also highlighted the increase in social media and digital media usage over the past year, stating that “2020 has truly been a digital year as accessibility has improved and our desired holiday destination is just a click away”. The increase in digital usage and the immense popularity of instagram inspired the team at My Baggage to analyze which tourist destinations were the most popular on Instagram.

With over 95 million photos uploaded on Instagram daily, the research looked at the overall number of hashtags for tourist attractions.

The Maldives currently boasts 8.8 million hashtags and images uploaded to the photo-sharing web-

site - overtaking all other tourist destinations or landmarks across the globe.

France’s Eiffel Tower scooped second place, with 6.5 million photos shared on Instagram with the attraction’s hashtag, followed by Times Square in New York with 4.4 million images. With limited options available for holidaying amidst the COVID-19 pandemic, the Maldives has become the destination of choice for many, including influencers.

Due to stringent measures and the naturally distanced geography of the small Island nation, the Maldives is one of the safest destinations to travel to at the moment. While tourists are not required to quarantine or test on arrival, they are required to complete an online health dec-

laration form within 24 prior to departure and produce a negative PCR test conducted at least 96 hours prior to their departure.

Maldives is gaining recognition in the efforts to make the island nation a safe destination for travelers.

The country received the “Safe Travels Stamp” by the World Travel and Tourism Council (WTTC), in recognition of the efforts to implement enhanced health and safety measures, in line with the WTTC global Safe Travels protocols Additionally, Velana International Airport received the ACI Airport Health Accreditation for consistent measures, which are in line with ACI’s standards in the “new normal” during the pandemic. Velana International Airport is the second airport in the Asia Pacific Region to receive the Health Accreditation

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NEWS / OUTBOUND

VISIT MALDIVES HOSTS TOP TRAVEL AGENTS FROM INDIA MARKET Policymakers, experts chart out measures to revive pandemic-hit tourism sector

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isit Maldives hosts top travel agents from the Indian market. The purpose of this familiarization (FAM) trip is to create destination awareness and achieve better arrival numbers by bringing travel agents from Indian market.

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them to make curated packages for the Indian audience. The travel agents will stay in Maldives from 1st March to 7th March 2021.

The team consists of partners from Aplus Travel, Carnation Travel, TravelBullz, Kesari Tours and Thomas Cook. These leading travel and tour management companies have pan India presence and are specialized in execution of Individual travel, group Packages,

MICE & Leisure groups.

The team is hosted by Heritance Aarah, Grand Park Kodhipparu Maldives and Emerald Maldives. The travel agents’ group will do a site inspection of all the three properties, and experience the signature cuisines, health & wellness offerings, and snorkeling among the many other experiences.

February is a remarkable month in terms of arrivals from Indian market. The

positive growth from the market made India as the top source market to the Maldives, overtaking Russia recently this month. To sustain this momentous growth, Visit Maldives continuously conducts several marketing activities such as joint marketing promotions with stakeholders, media familiarization trips and other high impact digital promotional activities. With

flight connections from major cities of India, Visit Maldives aims to target a wider audience of India with the marketing activities.

Maldives reopened the borders on 15th July 2020 with stringent safety measures, and to ensure the safety for all tourists and the citizens, and the naturally distanced nature of the islands ensure safety for all tourists. Maldives has commenced COVID-19

vaccination program across the country.

Maldives tourism is recovering with impressive results in 2021.

The daily arrivals surpassed 5,100 on 21st February 2021 which was a new record after reopening the borders. While the markets are gradually opening, Visit Maldives is prompting the destination with global activities such as campaigns with TripAdvisor, Expedia and Joint promotions with major airlines.

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NEWS/PRODUCT LAUNCH

BLIVE ANNOUNCES EXCHANGE & UPGRADE PROGRAM TO DRIVE ADOPTION OF E-BIKES •

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The program that starts today gives petrol 2-wheeler owners a hasslefree exchange to cleaner and environment friendly electric bikes

Live has announced the launch of its ‘Exchange & Upgrade Program’ that provides petrol vehicle owners a unique opportunity to exchange any petrol-based two-wheeler with an electric two-wheeler for EMI as low as Rs.2000. An instant quote/estimate generated on the BLive Website by the proprietary pricing application powered by CredR will enable the users to further enjoy a reduction in the upfront costs. All customers also get amazing offers like a 2Night 3 Days stay at Club Mahindra resorts.

The program will be live in Delhi NCR, Pune, Bangalore and Jaipur, where users can get a chance to own the latest Electric Vehicles 66

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facilitated through BLive’s partnership with Hero Electric and Ampere.

At the time when fuel prices are skyrocketing, it has never been more imperative to switch to Electric vehicles that are getting increasingly accessible. With BLive, all of these brands are under one roof along with the various offers in place that make it the most economical option even long term in addition to the environmental impact that it has.

India’s Electric mobility landscape is undergoing a significant transformation with the ongoing pandemic scenario. There is expected to be a sharp rise in the demand for affordable, personal mobility. With the fuel costs skyrocketing, electric vehicles will be the obvious choice to explore, leading to an increase in its de-

On the BLive Website, an instant price quote/estimate will be generated through the proprietary pricing application powered by CredR, enabling a smooth upgrading process for the customer

mand. Currently, electric mobility contributes to less than 1% of the two-wheelers market, which is only expected to rise further in the coming year.

BLive offers top brands of Electric Scooters and E-Cycles on one platform (www.store.blive.co.in).

With over 15 brands of EVs to choose from, customers can avail of easy finance options, cardless loans and exchange & Upgrade options. For Customers who are new to the world of EV, BLive offers free consultation and home demos with their inhouse EV experts who educate the customers and help them identify the right EV. BLive caters to customers across India with free home deliveries through their preferred dealer network.

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